Jolt CU - A Case Study

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26,000+ Members
$437M Assets Under Management

Member-focused | Community active

DeepTarget’s multi-layered approach to digital
marketing allows Jolt to connect with members on a

new level.

Using DeepTarget’s Digital Experience Platform
(DXP), Jolt has been able to deploy marketing
campaigns based on user data to ensure relevant
and timely messaging, understand results and

better plan for future initiatives. And, most
significantly, they are able to do this by using
minimal resources from their two-person marketing

team.

Formerly Catholic Federal Credit Union, and originally
chartered in 1956 to serve parishioners of St. Mary's Cathedral
Federal Credit Union in Saginaw, Michigan, Jolt Credit Union
continues to be bolstered by their longstanding philosophy of

People Helping People.

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Digital Experience Platform
(DXP)

Design Once, Engage Everywhere ™

Big Data Management Campaign Operations
Intelligence-based Targeting Multi-channel Delivery
AI-based Smart Stories Performance Analytics

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“I love logging into the DeepTarget
dashboard because it lets me see at

a glance how everything is
performing and what needs to get

adjusted.

The ease of deploying our creative
ads, the need to make tweaks only
on a monthly basis, combined with

the level of engagement we get
from our members has made

DeepTarget a great partner. We are
excited about the results DeepTarget

is providing us.”

Bethany Dutcher
Vice President of Marketing
Jolt Credit Union

* All Jolt CU quotes in this case study are from Ms. Dutcher

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DXP At Work

CREATE & QUANTIFY DISTRIBUTE
PUBLISH RESULTS LEADS

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In early 2020, the credit union
began to promote their credit

cards in a campaign called
“Find Your Balance.”

The Covid-19 pandemic
became a serious issue
halfway through the campaign
process, closing-down branch

locations and making
DeepTarget a vital solution in

continuing to connect and
engage their members.

They saw amazing results at the end of the three-
month long campaign in April 2020 with 10%

unique logins, a click through rate of 2.05% (while
the industry average is 0.05%), 300 new credit
card balance transfers, and $1.4 million in new
loan dollars booked.

”When the pandemic hit, this campaign really
looked like it might take a nosedive, but we

ended up finishing strong. I know DeepTarget was
part of that,”

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CREATE & DISTRIBUTE
PUBLISH LEADS

QUANTIFY
RESULTS

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Jolt wanted to push
their Youth CD

opportunity, and with
the help of

DeepTarget, Jolt was
able to focus on

advertising to age
groups 18 and under,

parenting age, and
grandparenting age.

At the end of the
year-long campaign in

April 2021,

Jolt had acquired 130 new accounts and $1.7
million from 845 Youth CDs. The campaign

had a solid 2.44% click through rate. The Gen
Z generation is extremely future-minded and

this campaign hits a great target as a
service and offer for that generation and

their patrons.

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DeepTarget enables
financial institutions to
target advertisements for

certain services and
products to specific
customers that would be
interested based on their
stage in life and financial

status.

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In 2019, they changed their
name to Jolt Credit Union to be

inclusive to their community
and to better reflect the

everyday positive impact they
made on the lives of their
members, staff and

communities they serve. The
name Jolt reflects the energy

and dedication required to
help their community.

“The name change was huge.
At every touch point, members
saw that it was more than just

a name. It was a
representation of the culture
we were building behind Jolt.
DeepTarget was a key solution
to convey our new brand to

our members; we were
committed to convey what the

new name represented. Now,
two years have passed since

the name change, and we
continue to include branding
with DeepTarget. We’re able to
use DXP for messages not just
about our products but also

about what we believe in.”

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Since applying DXP to their
marketing practices, Jolt
has seen significant
campaign success.

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One of DeepTarget’s many benefits is it cuts the
costs of marketing teams by making data analysis

and market strategizing far more efficient.
Jolt’s marketing team is made up of two

individuals - they are able to manage and plan
multiple campaigns at once using the DXP

platform. The Jolt team only needs an average of
one hour, or 30 minutes per person per week to

manage their digital campaigns using DeepTarget.
One feature that is especially helpful for

planning while also saving them time is the
scheduling tool that allows preset advertisements

to be sent to members for scheduled future
timeframes.

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Ultimately, given the inherent automation
and intelligence of DXP, Jolt has been able

to record excellent results from their
marketing campaigns, even while they have

reduced the time and cost expended on
these initiatives.

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Awarded Best Solution for
Improving Operations
Link

Demoing the Transformative
Power of the Future at Finovate

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Channel currently activated

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FACT: Our FI customers generate 4 to
10 times more new account openings

each month with DeepTarget.

See how quickly and easily you can
transform your marketing into a
profit center!

Contact us today for a 30-minute
free personal consultation and demo

a t [email protected].

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