Corporate Manual_For website version

FIERCE CHuorursye

CORPORATE MANUAL

CORPORATE BRANDING
AGS2543

PREPARED BY :
SHIVARANJANEE A/P MATHIALAGAN

4151000771
BG25

SPECIAL THANKS TO :
PROF DATO RAJA ZAHABUDDIN RAJA YAACOB

( WHO GUIDE ME THROUGHOUT THE TASK )

CONTENTS

ABOUT FIERCE CURRY HOUSE 01
02 - 06
CORPORATE LOGO
Logo Construct 07
Logo Rationale 08 - 11
Logo Scale
12 - 17
TYPEFACE 18 - 19
20
COLOUR SCHEME 21 - 22
Logo Over Background 23 - 24
Logo Over Image 25
26
STATIONARY 27

LIVERY

MENU CARD

SHOPFRONT

SIGNAGE

UNIFORM

POSTER

BANNER

ABOUT FIERCE CURRY HOUSE

Fierce Curry House sits on a back street in Bangsar. Most people who would even know of this road are
journalists who work in the newspaper offices nearby or people who have been driving in KL for a while.

In actual fact, it is literally a stone's throw away from Jalan Bangsar. Who knew a true culinary gem
had been hiding there these past few months?

Using almost 30 different spices, their biryanis are complex, exploding with flavour. Ingredients are assembled
in little metal pots, sealed with plain capati dough and steamed for a few hours. Herukh points out that the dough
helps keep the steam in, while providing an excellent marker as to when the contents in the pot are cooked: if the
dough is cooked, then the biryani is cooked. Once it's served to you, you then use your spoon or fork handle to

pry off the dough and carefully open the top. Try, please, to not faint at the delicious scent of the steam.

They serve the mutton biryani and the vegetarian biryani from Monday to Friday, as Fridays are their special
biryani days, serving all four of their biryanis (the aforementioned along with chicken and fish). The mutton biryani
was chock full of tender chunks of meat, these guys sure are generous! It's also boneless, meaning that you don't
get that nasty surprise of chipping your tooth on a shard of bone as you do in a lot of other places. Flavour-wise it's
intense. There's a hum of onions, the hit of herbs and spices, and the meat is actually sweet. This is because they

get their meat delivered every day and everything is fresh, fresh, fresh.

What steals the show for us is their vegetarian biryani. As soon as we take a spoonful, our eyes go wide, sighs of
delight take over the table and we silently shovel the rice and vegetables into our mouths. Carrots, cauliflowers,
what looks like beans (at this point we don't really care and trust Herukh with our lives), all mixed up in a melange
of equally complex but completely different combination of spices as the ones in the mutton biryani. The flavours in

this one are a little more assertive, brighter, showing us that they don't use a one spice mix-for-all approach.
In fact, they're so concerned about their biryanis that the biryani preparation gets its own kitchen.

01

CORPORATE LOGO

FIERCE CHuorursye

Current Logotype New Logotype

For the company’s logo, we rebrand the old logo which contain some feature
which is strong, fast and have it’s own uniqueness. The logo we’ve came up is
made to look modern and to show the successful growth of the company so that

it’s easier to attract the customers and understand the concept as well.

02

i. LOGO CONSTRUCT

FIERCE CHuorursye

65.3mm

FIERCE21mm CHuorursye

The measurement of the brand logo is being calculated on the grid 155 mm x 15 mm
to get the actual size of each sides and get the fix form of logo.

03

* Unacceptable Logo xFierce

Curry House
Fierce Curry House

xxfiercex Curry
House

Curry
House

04

ii. LOGO RATIONALE

Red is the color of fire and blood, so it is Black is linked to power. This is a color
associated with strength, power, determination that is considered to be quite elegant and

as well as passion, desire, and love. simple at the same time.

FIERCE CHuorursye

This typeface is choosen to represent the
strong, clean and neat on the logo.

05

ii. LOGO SCALE

FIERCE CHuorursye CHuorursye

25%

FIERCE CHuorursye

50%

FIERCE CHuorursye

75%

FIERCE

100%

The maximum and minimum size of the logo scale guarantee the
durability of the log.The production of the logo must be respect it’s original size.

06

TYPEFACE

FIERCE CHuorursye

Britannic Bold
Regular

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz1234567890

07

COLOUR SCHEME

FIERCE CHuorursye

#ED1C24 #231F20

C :0 C :0
M : 100 M:0
Y : 100 Y :0
K :0 K : 110

08

i. LOGO OVER BACKGROUND

FIERCE CHuorursye

This version is highly recommended when there are no
restriction by the texture and colour of the white background
material on which the visualidentity of the company’s logo is

applied.

FIERCE CHuorursye

The reversed version of this logo is used almost all occasion
in which the logo is to be placed on a dark or black
background.

09

FIERCE CHuorursye

The reversed version of this logo is used almost all occasion in
which the logo is to be placed on the light colours such as red,

yellow, grey, blue background and etc.

10

ii. LOGO OVER IMAGE

FIERCE CHuorursye

FIERCE CHuorursye

There are restriction in applying the logo over photographic
background, simply ensure that is is correctly reproduced and is

readable over any image.

11

STATIONARY 210mm

i. A4 LETTERHEAD ( BLANK ) FIERCE CHuorursye

99mm 16, Jalan Kemuja, Bangsar,
1st fold 59000 Kuala Lumpur,

99mm Wilayah Persekutuan Kuala Lumpur,
2nd fold Malaysia

99mm Tel : 03 26281344
Fax : 03 26281344
Web : www.fiercecurryhouse.com

297mm

12

ii. A4 LETTERHEAD ( TEXT )

December 12, 2016 FIERCE CHuorursye

Mr. Logeswara Tharumalay 16, Jalan Kemuja, Bangsar,
Chief Of Armada Hotel 59000 Kuala Lumpur,
No. 12 Jalan Sultan
46000 Petaling Jaya Wilayah Persekutuan Kuala Lumpur,
Selangor Malaysia

Tel : 03 26281344
Fax : 03 26281344
Web : www.fiercecurryhouse.com

Dear Sir,

We are most pleased to deliver this sample letter which uses the Latex letter document class file with
Brown letterhead. We are most pleased to deliver this sample letter which uses the Latex letter document
class file with Brown letterhead. We are most pleased to deliver this sample letter which uses the Latex
letter document class file with Brown letterhead. We are most pleased to deliver this sample letter which
uses the Latex letter document class file with Brown letterhead.

We are most pleased to deliver this sample letter which uses the Latex letter document class file with
Brown letterhead. We are most pleased to deliver this sample letter which uses the Latex letter document
class file with Brown letterhead. We are most pleased to deliver this sample letter which uses the Latex
letter document class file with Brown letterhead. We are most pleased to deliver this sample letter which
uses the Latex letter document class file with Brown letterhead. We are most pleased to deliver this
sample letter which uses the Latex letter document class file with Brown letterhead. We are most pleased
to deliver this sample letter which uses the Latex letter document class file with Brown letterhead.

Respectfully yours,

Shivaranjanee Mathialagan
Manager Of Fierce Curry House
16, Jalan Kemuja, Bangsar,
59000 Kuala Lumpur,
Wilayah Persekutuan Kuala Lumpur,
Malaysia

13

iii. DL ENVELOPE 10mm

FIERCE CHuorursye

110mm
220mm

16, Jalan Kemuja, Bangsar,
59000 Kuala Lumpur,

Wilayah Persekutuan Kuala Lumpur,
Malaysia

10mm

14

iv. DL WINDOW ENVELOPE

10mm

FIERCE10mm CHuorursye

110mm 90mm

30mm

10mm

220mm

16, Jalan Kemuja, Bangsar,
59000 Kuala Lumpur,

Wilayah Persekutuan Kuala Lumpur,
Malaysia

10mm

15

v. C4 ENVELOPE

10mm

FIERCE10mm CHuorursye

229mm

10mm

324mm

16, Jalan Kemuja, Bangsar,
59000 Kuala Lumpur,

Wilayah Persekutuan Kuala Lumpur,
Malaysia

10mm

16

vi. BUSSINESS CARD

90 mm

FIERCE CHuorursye 55 mm

SHIVARANJANEE MATHIALAGAN
Manager

16, Jalan Kemuja, Bangsar,
59000 Kuala Lumpur,

Wilayah Persekutuan Kuala Lumpur,
Malaysia

Phone: +60 11-26318744
Email : [email protected]

17

LIVERY

i. VAN

FIERCE CHuorursye FIERCE CHuorursye

www.fiercecurryhouse.com Front

Right side FIERCE CHuorursye

FIERCE CHuorursye Rear

www.fiercecurryhouse.com

Left side

18

i. LORRY

FIERCE CHuorursye FIERCE CHuorursye

Front www.fiercecurryhouse.com

FIERCE CHuorursye Right side

FIERCE CHuorursye

www.fiercecurryhouse.com

Rear Left side
19

MENU CARD

200 mm

FIERCE CHuorursye 200mm

MENU

20

SHOPFRONT

FIERCE CHuorursye

21

FIERCE CHuorursye

22

SIGNAGES

FIERCE CHuorursye

FIERCE CHuorursye

23

FIERCE CHuorursye

24

UNIFORM FIERCE CHuorursye

FIERCE CHuorursye

Male Female

25

POSTER

Authentic Taste Of Indian Cuisine

16, Jalan Kemuja, Bangsar, FIERCE CHuorursye
59000 Kuala Lumpur,
Wilayah Persekutuan Kuala Lumpur, Malaysia
Call us for reservations : +60 19-770 1945

26

BANNER

Authentic Taste Of Indian Cuisine

16, Jalan Kemuja, Bangsar, FIERCE CHuorursye
59000 Kuala Lumpur,
Wilayah Persekutuan Kuala Lumpur, Malaysia
Call us for reservations : +60 19-770 1945

27

PREPARED BY :
SHIVARANJANEE A/P MATHIALAGAN

4151000771
BG25

PREPARED BY :
SHIVARANJANEE A/P MATHIALAGAN