Tom Helme | Portfolio | Trekitt

TOM HELME

PORTFOLIO



Dave, As well as roles within creative agencies, I’ve worked
Hey Dave! on a freelance basis for a wide range of clients - most
Dear Mr Cassidy, recent and current being a large whisky subscription
Dear Dave, company, for whom I have been responsible for every
aspect of design and marketing, from branding and
They say never meet your heroes. That’s why this website through to photography, social media content
application has taken so long to submit since first creation and event management… We held the very first
seeing your ‘call to arms’ on Facebook. virtual whisky festival in response to Covid and the need
to adapt - a roaring success with over 1000 attendees.
You see, to me (and I’m sure to many many others),
Trekitt is the embodiment of passion for the great Alongside my creative career, I make the most of my
outdoors… the quintessence of escapism, adventure time in the outdoors - whether its hammocking on
and exploration that we all strive for. Trekitt is an the Welsh border, hiking the Lakes, wild camping in
institution that has simply always been there. the Brecons or overlanding in the Outer Hebrides.
I’m at my happiest outdoors. I love walking, climbing
Trekitt conjures fond memories of magical trips and mountain biking. I’m also a volunteer Search
as a young boy, travelling across the border from Technician with Severn Area Rescue Association (and
Wales with Dad to visit the very best toy shop in the was previously with West Mercia SAR for 5 years). All of
world. Trekitt breeds nostalgia, trust and comfort, which, of course, requires knowledge and experience
represented in every aspect from the quality of the of appropriate clothing and equipment.
kit stocked through to the knowledge, warmth and
experience of every member of staff. Suffice to say Dave, I feel I have a lot to offer Trekitt,
and would welcome the opportunity to meet with you
And now, you need me - and I want to work with you (virtually or in person) and discuss the role and my
and your team. application further.

For the past 15 years or so, I’ve been honing my skills With best regards,
as a creative designer, balancing my career with my
love of the outdoors. I’ve enjoyed roles covering a wide Tom Helme
array of disciplines - from running print presses and 01386 725014 / 07971 583612
creating artwork through to designing, building and [email protected]
managing websites and marketing campaigns (on and
offline) for companies of all shapes and sizes.

BRAND IDENTITY

Tghauirsiodusenplidanceainlflogvretrhseiomnsinoimf the logoty 2X ORIGINAL
25% TINT
2X 25% TINT
25% TINT
X

2X 2X

• KEEPING YOU ON THEROAD •

SOLID WHITE BACKGROUND

75% WHITE TINT

ORIGINAL

WEBSITE DESIGN & BUILD SummertonWhiskyClub. . . . . . . . . . . . . . summertonclub.com
WhiskyPioneer. . . . . . . . . . . . . . . . . . . . . . . . whiskypioneer.co.uk
WhiteHareDistillery. . . . . . . . . . . . . . . . . . . whiteharedistillery.co.uk
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*WEBSITEDESIGNONLY-BUILTINCOLLABORATIONWITHTHIRDPARTYORAGENCY



FULLY ACCREDITED AND INSURED UAV OPERATOR

M AT E R I A L S GUOTKOLDDCERLNOIENVNAETLOSLPETEYHRRAAOETUROGIRAHLOOFMUFTEEDTRIHIANEGIUSAKAE. RCIAAAL LICENSED
IMAGERY

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of aerial/

FWOaRepnirndpEotrSlpeoaeTrvneAridtdsTyetfEolahiArsniGEgtdishEnetNgdanTsetqSefwuini/AirtiigtHheeisOohn.nMitgsiEhma-OaneWgdnedNhsoEpamRhnoSedt.oo.v.gwidrnaeeporhssy.oEtfonphirnaocnprceeeratsyieeosur &PHHIVGOIDHTOE-OGFGRLRYAAPIPNHHGYY Brixton Gin is a small batch, super prem
gin. We set out to make a gin that stands
FWOthetRahechnrEagoeyVnrulpooEgfupNihylneoTmtnduSo!aa)g&f.niearFdmtWerpvmoiElehmyDenomDrttweoIooeuNgrfdnraGduaiboSippnln.ehgt.s.ossyah,o1n0ocudht0rsas0epravaioenttryndttteeivnnfvigdrdeoeenemoetvssset.,,nhawtensead’-rirpein(aharfentaridecestto DIGITAL IMAGING SOLUTIONS the crowd and does justice to the richnes
in Brixton. The result is a fusion of mode
EVENTS | PROPERTY | MARKETING | SURVEYS flavours balanced against more tradition

LIFESTYLE | WEDDINGS | PARTIES & MORE In our botanical mix you will find bold expr
of hibiscus and wood violets as well as insta
PRINT FEOwxRGoqenuBtdisUieniStrsetIoNfpuoEhcrSohyStootEuogSrrd.ami.ps.ahcruyksaesntiydnogpu,rrobpfoertoshjseoicontnliaannlesdahwnoedw’lirlnedepelrsliinvwteo.rr..k. recognisable London Dry flavours of junip
and lemon peel.
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The botanicals used in the production of th
wherever possible, sourced and produced i
providing an authentic local provenance.

The end result is a quirky and fun gin
with fresh floral notes and a zesty kick.
It is bottled at 45% ABV to work equally
well in a G&T as a Martini.

GET IN TOUCH... PARTNERED WITH bottle size 70cl
+44 (0) 7795 190215 abv 45%
[email protected] botanicals juniper, coriander,
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OFFICIAL OSTEOPATHS TO GLOUCESTER RUGBY CLUB

OFFICIAL OSTEOPATHS TO GLOUCESTER RUGBY CLUB
OSTEOPATHY

SportsInIdnujusrtyryR-leehaadbiinlgitation
Our strpeoarttins grethhieanbjuuilnritdiaeetsrioalynnindtgemacmuauscwsueillool fsfokyceouluesrtoaslnpcouonrntddseiatrinsotdnasen.xdeinrgc,isper-erveelantteindg
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mium, craft WELCOME Therapeutic
s out from Massage
ss of life Situated in the heart of the Cotswolds within an historic converted barn,
ern, novel Origin Health is a health and wellness centre, run by skilled, dedicated SHOCKWAVE
nal notes. osteopaths and healthcare professionals. THERAPY

ressions We are a professional, multi-disciplinary we offer physical therapies, nutrition YOGA
antly healthcare team, focused on offering all advice, and sports rehabilitation plans.
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he gin are, prevent further issues, and improve
in Brixton, We aim to support our clients to optimise recovery as quickly as possible.
their recovery and performance at all
levels - from members of the public and For those clients simply in need of PIL AT ES ProfHeesalstiohncaalr,ePSeerrsvoincaelsised
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In addition to our clinical treatment, and therapeutic massage to yoga and
available through our osteopathic team, Pilates studios.

TO EXPLORE OUR SERVICES, TREATMENTS AND CLASSES
AND TO BOOK AN APPOINTMENT, PLEASE VISIT

ORIGINHEALTHGROUP.COM

wood ORIGINHEALTHGROUP.COMINFRAREDTOEXPLORE
gelica AND TO
aw SAUNA
range “Very caring, techniques are always spot on and always identify and solve the pain point OBOUOR KSEARNVIACPEPS,OTIRNETAMTEMNETN, TPLSEAANSDE VCISLIATSSES,
5 straight away. That’s why I keep coming back! Highly professional and experienced team”
[email protected]
RIXTONGIN Tel 01242 388225 | Email [email protected]
Open Mon - Fri 9am - 7pm | Saturday 10am - 6pm | Sunday Closed
Damson Barn Units 1-3 | Elkstone Studios | Elkstone | Cheltenham GL53 9PQ NUTRITION

M AT E R I A L S THE WHITE HARE VIP CLUB BOOK A MASTERCLASS AT

PRINT Membership of White Hare Distillery VIP Club DISTILLED IN WALES WITH NATURAL INGREDIENTS
is by invitation only – please email
[email protected] to be
added to the waiting list.

YOUR MONTHLY BOX CONTAINS
• A 50cl (500ml) bottle of White Hare Gin

plus mixers delivered to your home
address each month
VIP BENEFITS
• Exclusive entry to the bar area after 6pm
• Complimentary White Hare G&T on each visit
• Advance event and tasting ticket sales
• 10% discount in our shop and on
masterclasses
• Be the first to try our new expressions of gin
• Exclusive events

CONCEPT 1 PRINT SPECIFICATION MAIN
MATT CHARCOAL PRINTED BOTTLE
DISCOVER THE #SPIRITOFTHEHARE GLOSS UV VARNISH OVERPRINT FOR BLACKS
DISTILLERY | TASTING ROOMS | GIN BAR WHITE INK FOR TEXT DETAIL
PANTONE MATCHED BLUE FOR LOGO DETAIL/G
GMINASDTIESRTICLLLAASTSIOENS MOBILE GIN & FIZZ WEDDING FAVOURS MJEOMINBEORUSRCVLIUPB
BAR HIRE & BESPOKE LABELS DESIGNS BY TOM

Call 01291 672947 Email [email protected]
Visit 1 Bridge Street, Usk, Monmouthshire, South Wales NP15 1BQ

WELCOME TO SUMMERTON WHISKY CLUB SUMMERTON WHISKY CLUB REACH

Summerton Whisky Club sources the finest artisan whiskies Leading whisky subscription service
and delivers them directly to our subscriber’s doors. Members Showcasing the finest artisan whiskies
of the Club have access to a wide range of incredible whiskies Strong ties to the whisky community
from around the world, including exclusive releases that are Over 500 club members
not available anywhere else. 4,000+ unique website visitors per month
21,000+ page views per month
Our members embark on a journey through whisky - sharing 5,000+ Instagram followers
the best from around the world. Members have enjoyed some 3,200+ Twitter followers
of the most exciting whiskies, including single malts, blended 2,700+ Facebook followers
malts, blends, grains, bourbons and ryes. 5,000+ Email subscribers
396,000+ Social Media impressions per month
Members pay just £50 per delivery to receive a bottle every
second month of the year. Club membership is about much www.SummertonClub.com
more than just a subscription delivery with our growing and
active digital community. PARTNER OPPORTUNITIES
2020
Summerton Whisky Club offers our partners outstanding
product and digital opportunities to reach their target www.SummertonClub.com
markets with a wide variety of bespoke communication and
brand awareness packages.
M AT E R I A L S WELCOME TO SUMMERTON WHISKY CLUB
SUMMERTON WHISKY CLUB RAECH

www.SummertonClub.com

PAST CLUB BOTTLES

Summerton Whisky Club has gained a reputation amongst
members for delivering exceptional bottles with every
delivery. The trust put in us by our members to source
unique bottlings is rewarded with an excellent rate of
member retention.

PRINT PAST CLUB BOTTLES THE- JSUINNEG2L0E20C-ASK THE -WJUHNIES2K0Y20B-ARON Mack-mAPyRIrLa20G2r0ö- nt Te T-HFEEBERXUCAREYP2T0I2O0N-AL TH-EDEWCEHMISBEKRY20B1A9R-ON

MACKM- OYCRTOABESRK2O0G19SH- ALLON CR-AAIUGGEULSTLA20C1H9IE- 12 BE-RJUNNHE 2E0IM197-YR HATO-ZAAPKRIILP2U01R9E- MALT MA-CFKEMBRYUARRAY K20A1R9I-BIEN

PARTNER OPPORTUNITIES MOS-SDBECUERMNBEIRN2C0H18G-OWER MAC-KOMCTYOBREAR G2R01U8V-GULD THE AR- JRUALYN20M18A-LT18yr BALCO- NJUENSE 2B0A18B-Y BLUE ED- MRAARDCOHU2R01183-YR

2020 www.SummertonClub.com
www.SummertonClub.com

PROMOTIONAL FEATURE

Love whisky? What makes a drinks subscription club
stand out from the crowd?
Join the club!

Summerton Whisky Club to be precise... When Dan Humphrey set up bottles that retail for more than the As well as an ongoing membership (you
Summerton Whisky Club, he put membership fee - take a look at all of the can pause your subscription at any time),
Your membership opens up a whole new world of unique, interesting members’ satisfaction at its heart. wonderful whiskies delivered already in Summerton Whisky Club offer a bi-monthly
whiskies, carefully selected by the Summerton specialists and delivered He set about bringing the very best the table below. gift subscription for 6 months or a year.
of the world’s small batch and rare
to your door every other month. whiskies to the masses at an Dan spends his time sourcing great Wondering what to get friends
affordable price. whiskies from artisan distillers and and family for Christmas?
Whether you’re new to the wonders of whisky or a seasoned connoisseur, the club promises to find bottlers, and he’s very good at clinching
you bottles that will take pride of place in your collection. With premium bottles that retail for He’s made the club easy to join and, unlike supplies of fantastic limited editions too! What about a gift subscription? Visit
more than the membership fee of £50 per delivery, the club offers exceptional value for money - many subscription-based clubs, it’s just www.summertonclub.com and be
see all of the great bottles we’ve delivered so far overleaf. There are no ties either - you can put as easy to cancel too with no hidden Your bottle could be from as far away as sure to follow @SummertonClub on
your subscription on hold or cancel at any time. tricks to keep you signed up. That’s why Japan, Sweden, America or more locally Facebook, Instagram and Twitter
Summerton Whisky Club is so popular. sourced from Scotland, England or Wales.
We’d love to answer any questions you may have, please feel free to email Only the very best in quality and taste will All memberships and gifts purchased
[email protected] or message us via social media. So, for a cost of just £50 every other month make it through the selection process so you before December 4th will arrive between
you get a high-end full bottle of whisky can be sure you are getting a very special 20-23 Dec, perfect for the ultimate
JOIN THE CLUB AT www.SUMMERTONCLUB.COM @summertonclub delivered to your door, and shipping is bottle; definitely nothing you would find in Christmas gift.
free too. Summerton Whisky Club offers the supermarket. It’s not unusual to be sent
OUR DELIvery months are february, april, june, august, october and december. membership subscription fees are paid on 4th/5th of each delivery month. bottles are shipped on or excellent value for money, with premium a unique private bottling extremely limited in
around 20th of each delivery month. membership subscriptions can be cancelled at any time via your member portal, and paused at any time via email to [email protected] quantity, so no one else in the UK will have it
or even preview a brand-new launch.
Looking for a spEcial present?
6 & 12 month gift subscriptions

are available now

Love whisky? Join the club!

DELIVERED IN MARCH 18 JUNE 18 JULY 18 OCTOBER 18 DECEMBER 18 FEBRUARY 19 APRIL 19 JUNE 19 AUGUST 19 OCTOBER 19 DELIVERED IN MARCH 18 JUNE 18 JULY 18 OCTOBER 18 DECEMBER 18 FEBRUARY 19 APRIL 19 JUNE 19 AUGUST 19 OCTOBER 19
Edradour Cask Balcones The Arran Malt Mackmyra Mossburn No.2 Mackmyra Hatozaki Bernheim Douglas Laing Mackmyra Edradour Cask Balcones The Arran Malt Mackmyra Mossburn No.2 Mackmyra Hatozaki Bernheim Douglas Laing Mackmyra
Retailer Baby Blue Gruvguld Inchgower 2017 Karibien Pure Malt Original 7 yr Craigellachie Skogshallon Retailer Baby Blue Gruvguld Inchgower 2017 Karibien Pure Malt Original 7 yr Craigellachie 12 yr Skogshallon
Strength £71.90 18 Year NOT AVAILABLE £91.70 £49.90 £60.40 NOT AVAILABLE Strength 18 Year
The Whisky NOT AVAILABLE £81.70 £59.90 12 yr The Whisky NOT AVAILABLE £71.90 NOT AVAILABLE £59.90 £91.70 £49.90 £60.40 £56.90 NOT AVAILABLE
Exchange £56.90 Exchange £81.70
Masters Masters £88.84
of Malt of Malt £71.89 £74.68 £57.54 £59.84 £94.95 £50.84 £60.34 NOT AVAILABLE NOT AVAILABLE
SUMMERTON SUMMERTON £50
WHISKY CLUB £88.84 £71.89 £74.68 £57.54 £59.84 £94.95 £50.84 £60.34 NOT AVAILABLE NOT AVAILABLE WHISKY CLUB £50 £50 £50 £50 £50 £50* £50 £50 £50

£50 £50 £50 £50 £50 £50 £50* £50 £50 £50 COMPARISON prices CORRECT AS OF JUNE 2017, and include VAT and UK delivery fees where applicable
*SUMMERTON WHISKY CLUB members WERE THE FIRST in the uk to receive the HATOZAKI. following it’s release, rrp was lower
*SUMMERTON WHISKY CLUB members WERE THE FIRST in the uk to receive HATOZAKI. following it’s release, actual retailwas lower than expected. TO MAKE IT UP TO MEMBERS, An extra gift was included with THEIR NEXT DELIVERY.
COMPARISON prices CORRECT AS OF JUNE 2017, and include VAT and UK delivery fees where applicable than originally advised. TO MAKE IT UP TO OUR MEMBERS, WE INCLUDED An extra gift with THEIR NEXT DELIVERY.

JOIN THE CLUB AT www.SUMMERTONCLUB.COM @summertonclub www.SUMMERTONCLUB.COM

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PHOTOGRAPHY



Case Study
Summerton Whisky Club

For the past four years, I have been instrumental in the growth of one of the
UK’s largest subscription whisky clubs.

Initially tasked with increasing memberships from October 2018 - Love whisky?
December 2018, a successful campaign led to full retainer in January,
2019. Since then the club has seen exceptional growth and become well Join the club!
known in the whisky world with over 1800 members, and the addition of a
new ecommerce bottle shop and a monthly miniatures subscription club - Summerton Whisky Club to be precise...
whiskypioneer.co.uk.
Your membership opens up a whole new world of unique, interesting
whiskies, carefully selected by the Summerton specialists and delivered

to your door every other month.

Whether you’re new to the wonders of whisky or a seasoned connoisseur, the club promises to find
you bottles that will take pride of place in your collection. With premium bottles that retail for
more than the membership fee of £50 per delivery, the club offers exceptional value for money -
see all of the great bottles we’ve delivered so far overleaf. There are no ties either - you can put
your subscription on hold or cancel at any time.

We’d love to answer any questions you may have, please feel free to email
[email protected] or message us via social media.

JOIN THE CLUB AT www.SUMMERTONCLUB.COM @summertonclub

OUR DELIvery months are february, april, june, august, october and december. membership subscription fees are paid on 4th/5th of each delivery month. bottles are shipped on or
around 20th of each delivery month. membership subscriptions can be cancelled at any time via your member portal, and paused at any time via email to [email protected]

Key elements Looking for a spEcial present?
• New brand identity 6 & 12 month gift subscriptions
• New website design and build
are available now
(to include eCommerce and
subscriptions software) Love whisky? Join the club!
• Website maintenance and updates
• Website content creation and • Managing delivery schedules and DELIVERED IN MARCH 18 JUNE 18 JULY 18 OCTOBER 18 DECEMBER 18 FEBRUARY 19 APRIL 19 JUNE 19 AUGUST 19 OCTOBER 19
copywriting customer queries/enquiries Edradour Cask Balcones The Arran Malt Mackmyra Mossburn No.2 Mackmyra Hatozaki Bernheim Douglas Laing Mackmyra
• Arranged faster hosting Retailer Baby Blue Gruvguld Inchgower 2017 Karibien Pure Malt Original 7 yr Craigellachie Skogshallon
• Set up and manage memberships, • New business development Strength £71.90 18 Year NOT AVAILABLE £91.70 £49.90 £60.40 NOT AVAILABLE
gift subscriptions and shop • Event management The Whisky NOT AVAILABLE £81.70 £59.90 12 yr
merchandise Exchange £56.90
• Social media management (See following page) Masters
• Product and lifestyle photography • Creative design & concepts for all of Malt £88.84 £71.89 £74.68 £57.54 £59.84 £94.95 £50.84 £60.34 NOT AVAILABLE NOT AVAILABLE
SUMMERTON
media avenues - from adverts and WHISKY CLUB £50 £50 £50 £50 £50 £50 £50* £50 £50 £50
socials, through to magazines/
newspapers, fliers, banners etc *SUMMERTON WHISKY CLUB members WERE THE FIRST in the uk to receive HATOZAKI. following it’s release, actual retailwas lower than expected. TO MAKE IT UP TO MEMBERS, An extra gift was included with THEIR NEXT DELIVERY.
• Data capture and email marketing COMPARISON prices CORRECT AS OF JUNE 2017, and include VAT and UK delivery fees where applicable
management
• Database management JOIN THE CLUB AT www.SUMMERTONCLUB.COM @summertonclub

Case Study
Summerton Whisky Festival(s)

Off the back of the Whisky Club success, we have managed two
festivals to date - one with a physical location, and the other,
Summerton Virtual Whisky Festival (due to Covid) which saw over
1000 attendees enjoy whisky samples from 8 distilleries, all sent in a
Summerton Festival pack and delivered online - a full day of whisky
talks, tastings and music. I was responsible for the marketing and
creative design, along with the video assets for the day.

The UK’s first full The feedback has been WHO ARE WE TALKING TO?
scale virtual festival incredible, and positive
was a massive success Summerton Virtual Whisky Festival was established by Summerton
“The virtual format was fantastic, really educational and has helped me Whisky Club. We have a large and active whisky-loving audience with
97.9% OF ATTENDEES WISH TO JOIN US at the next discover new brands and whiskies in a structured and fun manner” whom we communicate via social media platforms and e-marketing.
SUMMERTON VIRTUAL WHISKY FESTIVAL All brands involved in the festival are very well represented on all
(even if we can return to physical festivals] “I found the day to be so informative and fun. I learned so much about platforms before, during and after the event, and also receive their own
my tastes and it opened my eyes to distilleries that I knew nothing about. branded graphics to share on their marketing platforms.
of attendees haD not attended It has inspired me to be more adventurous with my whisky and I have
a whisky event already bought more bottles” Social Media
had never been to a
in the last “Brilliant event. Great way to try whisky from brands I otherwise might 11000 Followers
beforewhisky EVENT two years not have looked at” 39600 Monthly Impressions
the festival brought new people 32.2%
13.3% “Absolutely great event. Lovely to try new whisky brands and interact with EMAIL DATABASE
into the whisky world producers. Have bought 3 bottles as a result of Festival but will definitely
be buying more in the future” 5100 subscribers
(as well as bringing others back)
“Superb event and thoroughly enjoyable day. Aware of additional brands Website
WE WELCOMED ATTENDEES FROm that are new to me, I am now following these on social media or aware of
their websites. High likelihood that I’ll buy from these brands again over 4000 Unique Visitors per month
AND WE’VE STAYED relevant, time” 21600 Monthly Page Views
extending brand exposure
past the event, with brands “Enjoyed it with my flat mate. Love trying new whisky. Was interesting to
benefitting from further find out more. Bottle I ordered was lovely will be ordering others to share
sales and gaining new fans OF ATTENDEES PURCHASED with friends after lockdown cant wait for another”

A BOTTLE58.2% 35.7% “Loved the event, gave me a chance to taste lots of styles of whisky as I’m
HAVE WATCHED, of attendees FROM THE FESTIVAL BRANDS fairly new to it. Once I’ve finished my current bottle I’ll be purchasing
OR PLAN TO WATCH have joined the An average of 2.3 bottles one of my favs from the festival”
THE FESTIVAL eXclusive
AGAIN ON OUR festival were purchased per attendee... “I wasn’t going to attend a whisky festival or tasting session. This virtual
CATCH-UP CHANNEL facebook page option was great as I could do it from home. Without this option I
AND 2 CASKS WERE SOLD! would of missed out and its made me feel like next year I should look at
festivals... This was an amazing day and has opened my eyes up to more
whisky that I wouldn’t of tried :)”

“We really enjoyed having a days worth of activities to do, trying new
whiskies and snacks. The music broke up the day nicely and I thought
the talks were really informative. I’ve been looking at the possibility of
visiting some of the distilleries post lockdown!”

“Excellent. Really professionally organised, excellent selection of whiskies
and really interesting presenters”

“Great event that allows much more detailed information about brands
and a chance to try something you may never otherwise hear of. Many of
the brands were new to me and I have been a whisky drinker for 45 years”

Case Study
White Hare Distillery

A brand new distillery in Wales

Key elements

• Brand ID • Set up of e-marketing
• Social media set up
• Website design & • Set up and management
of subscription based
development, hosting and VIP members club and all
management member communications
• External signage / livery
• Internal signage / livery • Content creation
• Set up of eCommerce
• Bottle labels, boxes,
merchandise, promo materials
designed, and print sourced

Voluntary Work

West Mercia Search & Rescue
Severn Area Rescue Association

EEvveerryydDaayyHeroes,

Charity Tins Team Shirts &
Custom Buff Designs

Mercia Search &
West
CIAN!
Rescue
FUTURE
SEARCH TECHNI
Roller Banners Display Boards Fundraising Stickers

LET’S TALK...

Mobile

07971 583612

Telephone

01386 725014

Email

[email protected]