willow-brochure-2021

Price Guide and Work Samples

Price Guide

The costs detailed below offer a rough guide to service pricing, subject to change dependant on project specifics.
A full estimate will be provided upon production of a detailed project outline.

Branding and Stationery Package £650

Three logo concepts created, with further development to chosen version, and creation of full brand elements

including logo, typography, colour swatches, style guide and band guidelines. Final logo and elements will be

supplied in versions for use online and in print.

Approved brand will then be used to design business stationery, to include business card, letterhead and
compliment slips, supplied as print-ready PDFs.

Website Design & Build from £1500

Content managed, responsive website (either Wordpress or Concrete 5), built and fully tested,

and optimised for modern web browsers and search engines. Includes one years hosting on a shared

platform, with options for more advanced hosting if required. One year SSL certificate (for secure browsing)

included. Email setup and transfer included.

We take care of every aspect, from securing domains, transferring registrations, hosting, SEO, maintaining search
rankings and much more. Packages available for ongoing maintenance and updates.

Marketing, Social Media, Photography, Video etc from £40p/h

Essentially providing all of the tools needed to grow your business and ensure maximum visibility.

Usually based on retainer at a minimum of 12.5 hours per month, we will develop and implement a full

targeted marketing plan based around agreed goals and audience demographics. Activities may include

advanced search engine optimisation, pay per click advertising, media advertising, promotional videos,

creation of marketing materials (brochures, on and offline, fliers), creative campaigns, social media development

and e-marketing.

PORTFOLIO.BRANDING 4. . . . . . . . . . . . . . . . . . . . .
WEBSITES 13. . . . . . . . . . . . . . . . . . . . .
CASE STUDIES 24. . . . . . . . . . . .

BRAND

IDENTITY.









• KEEPING YOU ON THEROAD •



2X ORIGINAL
25% TINT
SOLID WHITE BACKGROUND 25% TINT
75% WHITE TINT 25% TINT
ORIGINAL



WEB.
Summerton Whisky Club . . . . . . . . . . . . summertonclub.com The Artisan Woodworker. . . . . . . . . . . . . theartisanwoodworker.co.uk
Whisky Pioneer. . . . . . . . . . . . . . . . . . . . . . whiskypioneer.co.uk AGP Autoservice. . . . . . . . . . . . . . . . . . . . . agpautoservice.co.uk
White Hare Distillery. . . . . . . . . . . . . . . . . whiteharedistillery.co.uk Interiors by Nicola. . . . . . . . . . . . . . . . . . . . interiorsbynicola.com
Forest School Learning Initiative. . . . . fsli.co.uk Hammond Vets. . . . . . . . . . . . . . . . . . . . . . hammondvets.co.uk
Katie Hough - Artist. . . . . . . . . . . . . . . . . . katiehough.co.uk Onside Advocacy*. . . . . . . . . . . . . . . . . . . . onside-advocacy.org.uk
Toff Milway - Conderton Pottery. . . . . toffmilway.co.uk Mr & Mrs de Sousa*. . . . . . . . . . . . . . . . . . . mrandmrsdesousa.co.uk
Tewkesbury Marina. . . . . . . . . . . . . . . . . . tewkesbury-marina.co.uk Comlux Aviation*. . . . . . . . . . . . . . . . . . . . . . comlux.com
Hampton Lovett. . . . . . . . . . . . . . . . . . . . . . hampton-lovett.co.uk Rowe Carpets*. . . . . . . . . . . . . . . . . . . . . . . . rowecarpets.com
The IT Medic. . . . . . . . . . . . . . . . . . . . . . . . . theitmedic.co.uk AG Salons*. . . . . . . . . . . . . . . . . . . . . . . . . . . . agsalons.com

*WEBSITE DESIGN ONLY - BUILT IN COLLABORATION WITH THIRD PARTY OR AGENCY

toffmilway.co.uk

hampton-lovett.co.uk

summertonclub.com

theitmedic.co.uk

onside-advocacy.org.uk

whiskypioneer.co.uk

theartisanwoodworker.co.uk

mrandmrsdesousa.co.uk

katiehough.co.uk

comlux.com

CASE
STUDIES.

Case Study
Summerton Whisky Club

For the past four years, I have been instrumental in the growth of one
of the UK’s largest subscription whisky clubs.

Initially tasked with increasing memberships from October 2018 - Love whisky?
December 2018, a successful campaign led to full retainer in January,
2019. Since then the club has seen exceptional growth and become Join the club!
well known in the whisky world with over 1800 members, and the
addition of a new ecommerce bottle shop and a monthly miniatures Summerton Whisky Club to be precise...
subscription club - whiskypioneer.co.uk.
Your membership opens up a whole new world of unique, interesting
whiskies, carefully selected by the Summerton specialists and delivered

to your door every other month.

Whether you’re new to the wonders of whisky or a seasoned connoisseur, the club promises to find
you bottles that will take pride of place in your collection. With premium bottles that retail for
more than the membership fee of £50 per delivery, the club offers exceptional value for money -
see all of the great bottles we’ve delivered so far overleaf. There are no ties either - you can put
your subscription on hold or cancel at any time.

We’d love to answer any questions you may have, please feel free to email
[email protected] or message us via social media.

JOIN THE CLUB AT www.SUMMERTONCLUB.COM @summertonclub

OUR DELIvery months are february, april, june, august, october and december. membership subscription fees are paid on 4th/5th of each delivery month. bottles are shipped on or
around 20th of each delivery month. membership subscriptions can be cancelled at any time via your member portal, and paused at any time via email to [email protected]

Key elements Looking for a spEcial present?
• New brand identity 6 & 12 month gift subscriptions
• New website design and build
are available now
(to include eCommerce and
subscriptions software) • Managing delivery schedules and Love whisky? Join the club!
• Website maintenance and customer queries/enquiries
updates DELIVERED IN MARCH 18 JUNE 18 JULY 18 OCTOBER 18 DECEMBER 18 FEBRUARY 19 APRIL 19 JUNE 19 AUGUST 19 OCTOBER 19
• Website content creation and • New business development Edradour Cask Balcones The Arran Malt Mackmyra Mossburn No.2 Mackmyra Hatozaki Bernheim Douglas Laing Mackmyra
copywriting • Event management Retailer Baby Blue Gruvguld Inchgower 2017 Karibien Pure Malt Original 7 yr Craigellachie Skogshallon
• Arranged faster hosting Strength £71.90 18 Year NOT AVAILABLE £91.70 £49.90 £60.40 NOT AVAILABLE
• Set up and manage (See following page) The Whisky NOT AVAILABLE £81.70 £59.90 12 yr
memberships, gift subscriptions • Creative design & concepts Exchange £56.90
and shop merchandise Masters
• Social media management for all media avenues - from of Malt £88.84 £71.89 £74.68 £57.54 £59.84 £94.95 £50.84 £60.34 NOT AVAILABLE NOT AVAILABLE
• Product and lifestyle photography adverts and socials, through to SUMMERTON
magazines/newspapers, fliers, WHISKY CLUB £50 £50 £50 £50 £50 £50 £50* £50 £50 £50
banners etc
• Data capture and email *SUMMERTON WHISKY CLUB members WERE THE FIRST in the uk to receive HATOZAKI. following it’s release, actual retailwas lower than expected. TO MAKE IT UP TO MEMBERS, An extra gift was included with THEIR NEXT DELIVERY.
marketing management COMPARISON prices CORRECT AS OF JUNE 2017, and include VAT and UK delivery fees where applicable
• Database management
JOIN THE CLUB AT www.SUMMERTONCLUB.COM @summertonclub

Case Study
Summerton Whisky Festival(s)

Off the back of the Whisky Club success, we have managed two
festivals to date - one with a physical location, and the other,
Summerton Virtual Whisky Festival (due to Covid) which saw
over 1000 attendees enjoy whisky samples from 8 distilleries, all
sent in a Summerton Festival pack and delivered online - a full
day of whisky talks, tastings and music. I was responsible for the
marketing and creative design, along with the video assets for
the day.

The UK’s first full The feedback has been WHO ARE WE TALKING TO?
scale virtual festival incredible, and positive
was a massive success Summerton Virtual Whisky Festival was established by Summerton
“The virtual format was fantastic, really educational and has helped me Whisky Club. We have a large and active whisky-loving audience with
97.9% OF ATTENDEES WISH TO JOIN US at the next discover new brands and whiskies in a structured and fun manner” whom we communicate via social media platforms and e-marketing.
SUMMERTON VIRTUAL WHISKY FESTIVAL All brands involved in the festival are very well represented on all
(even if we can return to physical festivals] “I found the day to be so informative and fun. I learned so much about platforms before, during and after the event, and also receive their own
my tastes and it opened my eyes to distilleries that I knew nothing about. branded graphics to share on their marketing platforms.
of attendees haD not attended It has inspired me to be more adventurous with my whisky and I have
a whisky event already bought more bottles” Social Media
had never been to a
in the last “Brilliant event. Great way to try whisky from brands I otherwise might 11000 Followers
beforewhisky EVENT two years not have looked at” 39600 Monthly Impressions
the festival brought new people 32.2%
13.3% “Absolutely great event. Lovely to try new whisky brands and interact with EMAIL DATABASE
into the whisky world producers. Have bought 3 bottles as a result of Festival but will definitely
be buying more in the future” 5100 subscribers
(as well as bringing others back)
“Superb event and thoroughly enjoyable day. Aware of additional brands Website
WE WELCOMED ATTENDEES FROm that are new to me, I am now following these on social media or aware of
their websites. High likelihood that I’ll buy from these brands again over 4000 Unique Visitors per month
AND WE’VE STAYED relevant, time” 21600 Monthly Page Views
extending brand exposure
past the event, with brands “Enjoyed it with my flat mate. Love trying new whisky. Was interesting to
benefitting from further find out more. Bottle I ordered was lovely will be ordering others to share
sales and gaining new fans OF ATTENDEES PURCHASED with friends after lockdown cant wait for another”

A BOTTLE58.2% 35.7% “Loved the event, gave me a chance to taste lots of styles of whisky as I’m
HAVE WATCHED, of attendees FROM THE FESTIVAL BRANDS fairly new to it. Once I’ve finished my current bottle I’ll be purchasing
OR PLAN TO WATCH have joined the An average of 2.3 bottles one of my favs from the festival”
THE FESTIVAL eXclusive
AGAIN ON OUR festival were purchased per attendee... “I wasn’t going to attend a whisky festival or tasting session. This virtual
CATCH-UP CHANNEL facebook page option was great as I could do it from home. Without this option I
AND 2 CASKS WERE SOLD! would of missed out and its made me feel like next year I should look at
festivals... This was an amazing day and has opened my eyes up to more
whisky that I wouldn’t of tried :)”

“We really enjoyed having a days worth of activities to do, trying new
whiskies and snacks. The music broke up the day nicely and I thought
the talks were really informative. I’ve been looking at the possibility of
visiting some of the distilleries post lockdown!”

“Excellent. Really professionally organised, excellent selection of whiskies
and really interesting presenters”

“Great event that allows much more detailed information about brands
and a chance to try something you may never otherwise hear of. Many of
the brands were new to me and I have been a whisky drinker for 45 years”

Case Study
White Hare Distillery

A brand new distillery in Wales

Key elements

• Brand ID • Set up of e-marketing
• Social media set up
• Website design & • Set up and management
of subscription based
development, hosting and VIP members club and all
management member communications
• External signage / livery
• Internal signage / livery • Content creation
• Set up of eCommerce
• Bottle labels, boxes,
merchandise, promo materials
designed, and print sourced

01386 725014 SERVICES TO SUPPORT
[email protected] BUSINESS GROWTH

GRAPHIC DESIGN
brand development
stationery
packaging
adverts
pos
flyers/leaflets
brochures
vehicle livery
signage
banners
labels
print sourcing

PHOTOGRAPHY/VIDEO
product
corporate
food
fashion
image editing
aerial (drone/uav)

ONLINE
website design
website development
web hosting
email setup/hosting
domain registration
search engine optimisation
email marketing
analytic reporting

MARKETING
social media management -
facebook/twitter/instagram
google adwords
pay per click advertising
campaign strategy
print advertising