LTHR 2017 06 Brand Guidelines v2

LAKE TAUPO HOLIDAY RESORT BRAND GUIDELINES

INTRODUCTION

Our Brand Promise

INSTANT HOLIDAY

STEP ONE: BRAND GUIDELINES

Arrive...

STEP TWO:

That’s it!
Relax & enjoy your stay.

LAKE TAUPO HOLIDAY RESORT

INTRODUCTION NZ STORY ALIGNMENT — OPEN SPACES

Design Philosophy

ONE OF A KIND
IN NEW ZEALAND

Redefining the expectations of what a holiday park should be
by providing unique experiences & high quality facilities.

LAKE TAUPO HOLIDAY RESORT BRAND GUIDELINES

INTRODUCTION NZ STORY ALIGNMENT — OPEN HEARTS

Brand Personality

RELAX. YOU’RE
HERE NOW.

The perfect base for active holiday makers to explore Taupo from.
Or just stay here to enjoy a drink and a movie in the pool!

LAKE TAUPO HOLIDAY RESORT BRAND GUIDELINES

INTRODUCTION NZ STORY ALIGNMENT — OPEN MINDS

Service Values

WE’VE THOUGHT
OF IT ALREADY

Not to brag, but we’re onto it BRAND GUIDELINES
so you don’t have to be.

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LOGO USAGE — CONFIGURATIONS

Logo with white background outline. “Naked” logo with transparent background. Logo with white background outline
Only place the “naked” logo on a white or & stylised shadow.

neutral background. May be used on coloured backgrounds.

LAKE TAUPO HOLIDAY RESORT BRAND GUIDELINES

LOGO USAGE — DO’S

WHITE BACKGROUND OUTLINE: MINIMUM CLEAR SPACE: 40mm / 130px

Use when logo needs to appear on top of a coloured The ‘o’ in ‘Holiday’ represents the space required MINIMUM SIZE:
background or an image around the perimetre of the logo Print width 40mm / Screen width 130px

“NAKED” LOGO: BELOW MINIMUM SIZE:

Logo may appear without white outline when For instances where the logo must appear
the logo is on white or a neutral background. below 40mm or 130px wide, remove
“ESTD 1996” from within the splash.

LAKE TAUPO HOLIDAY RESORT BRAND GUIDELINES

LOGO USAGE — DON’TS

Don’t display the colour logo on top of Don’t apply drop shaddows or Don’t distort the original aspect Don’t place the logo inside a boarder
another solid colour or image effects to the logo ratio of the logo

WELCOME TO

Don’t alter the logo colours from what Don’t add text to the logo or alter Don’t remove the logo text Don’t place a stroke around the logo
these brand guidelines specify existing text

LAKE TAUPO HOLIDAY RESORT BRAND GUIDELINES

COLOUR PALETTE Blue

Teal Relax, you can trust us while you’re here.
W e’ve been running this for years.
Waters thermally heated to tropical
temperatures. Yellow

Lemony sunshine that makes you f eel
like a Fruju Tropical Snow.

PANTONE 320 CP PANTONE 2935 CP PANTONE 108 CP
C:100 M:0 Y:30 K:2 C:0 M:6 Y:95 K:0
R:0 G:154 B:166 C:100 M:52 Y:0 K:0 R:252 G:217 B:0
Vinyl: R:0 G:91 B:187 Vinyl:
Vinyl:
LAKE TAUPO HOLIDAY RESORT BRAND GUIDELINES

COLOUR BALLANCE BRAND GUIDELINES

Vibrant colours,
ballanced by natural
imagery & white space.

This colour wheel shows that natural imagery should
always be a major part of any brand communications,
ballanced by strong combinations of teal, yellow and
white.
Blue is to be used sparingly when feelings of trust,
security and solidarity are required.
For example, traffic way-finding signage within the
park, pool safety signs, reception, etc.

Avoid colour combinations close to
the Top10 Holiday Parks brand.

Avoid dominant instances of yellow and blue, which
could resemble the 2017 Top10 brand update, such as:

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EXTENDED COLOUR PALETTE
PRIMARY COLOURS

PANTONE 320 CP PANTONE 108 CP PANTONE 2935 CP
C:100 M:0 Y:30 K:2 C:0 M:6 Y:95 K:0 C:100 M:52 Y:0 K:0
R:0 G:154 B:166 R:252 G:217 B:0 R:0 G:91 B:187
VINYL: VINYL: VINYL:

SECONDARY COLOURS

PANTONE 151 CP PANTONE 2592 CP PANTONE 219 CP PANTONE 382 CP PANTONE 2995 CP
C:0 M:55 Y:100 K:0 C:61 M:88 Y:0 K:0 C:1 M:92 Y:1 K:0 C:29 M:0 Y:92 K:0 C:87 M:1 Y:0 K:0
R:255 G:121 B:0 R:143 G:35 B:179 R:215 G:31 B:133 R:190 G:214 B:0 R:0 G:169 B:224
VINYL: VINYL: VINYL: VINYL: VINYL:

LAKE TAUPO HOLIDAY RESORT BRAND GUIDELINES

DISPLAY FONT PRINT FONTS WEB FONT

SHORT DISPLAY TEXT ONLY HEADINGS ONLY BODY TEXT ONLY HEADINGS & BODY TEXT

Scriptorama JF Brandon Grotesque Avenir Lato
Tradeshow
Characters Characters Characters
Characters ‌​A‌​B‌​C‌​Ć‌​D‌​E‌​F‌​G‌​H‌​I‌​J‌​K‌​L‌​M‌​N‌​O‌​P‌​Q‌​R‌​S‌​Š‌​T‌​U‌​V‌​W​ A‌​ B​‌ ​C‌ ​Ć‌ ‌D​ ‌E​ F‌​ ​G‌ H‌​ ‌​IJ‌​ K‌​ ‌​LM​‌ N​‌ ‌O​ ​‌PQ‌​ ‌R​ S‌​ ​‌Š​‌T‌​UV​‌ ​ A​‌ ​‌BC‌​ ​Ć‌ D​‌ ‌E​ ‌F​ G‌​ ‌​H​I‌ ​‌J‌K​ ‌​L​‌M‌N​ ​O‌ P‌​ ​‌Q‌R​ S‌​ Š‌​ T‌​ ​‌UV​‌ ‌W​ ‌X​ ​
A​‌ ​B‌ ​C‌ ​Ć‌ D​‌ E​‌ F​‌ ​G‌ H​‌ I​‌ J​‌ ​K‌ L​‌ ​M‌ ​N‌ O​‌ P​‌ Q​‌ R​‌ S​‌ Š​‌ T​‌ ​U‌ V​‌ ​W‌ X​‌ Y​‌ ​ ‌X‌​Y‌​Z‌​Ž‌​a‌​b‌​c‌​ć‌​d‌​e‌​f‌​g‌​h‌​i‌​j‌​k‌​l‌​m‌​n‌​o‌​p‌​q‌​r‌​s‌​š‌​t‌​u‌​v‌​w‌​x‌​y‌​z‌​ž‌​1‌​2‌​3​ ‌W‌​XY‌​ Z‌​ ​Ž‌ ​‌a​‌b​c‌ ​‌ć​‌de‌​ ‌​fg‌​ ‌​hi​‌​j‌k‌​ ​‌lm‌​ ​n‌ ​‌o‌​p​‌q‌​r​‌sš‌​ t‌​u‌​ v​‌ w​‌ ​ Y‌ Z​‌ Ž​‌ ‌a​ ‌​bc​‌ ​ć‌ ​d‌ ​‌ef‌​ ‌g​ h​‌ i‌​‌​j‌k​ ​‌lm‌​ ​n‌ o‌​ ​p‌ q‌​ ​r‌ s‌​ š‌​ ‌t​ ​u‌ ​‌v‌w​ x‌​ ​‌y​‌z‌ž​ ​‌1​
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Thin Light Thin
Thin Italic Light Oblique Thin Italic
Light Book Light
Light Italic Book Oblique Light Italic
Regular Roman Regular
Regular Italic Roman Oblique Regular Italic
Medium Medium Bold
Medium Italic Medium Oblique Bold Italic
Bold Heavy Black
Bold Italic Heavy Oblique Black Italic
Black Black
Black Italic Black Oblique

LAKE TAUPO HOLIDAY RESORT BRAND GUIDELINES

BRAND APPLICATION: WEBSITE

LAKE TAUPO HOLIDAY RESORT BRAND GUIDELINES

BRAND APPLICATION: PARK SIGNS INSTANT HOLIDAY!

RECEPTION Entrance Flags:
BRAND GUIDELINES
1. New reception sign above entrance door

Sorry

NO PETS

2. No Pets sign

ALL VISITORS CHILDREN UNDER 10 YEARS Front Entrance Sign Re-brand
MUST REPORT MUST BE UNDER
TO RECEPTION
PARENTAL CONTROL
Thank you AT ALL TIMES IN THIS AREA

3. Visitors Sign Thank you

4. Playground Sign

These sign designs are based on concepts developed by Sign On’s creative team, Incept Design.
www.signon.co.nz

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BRAND APPLICATION: RECEPTION WALLPAPER BRAND GUIDELINES

Reception Wallpaper:
Use white background on logo with 92% opacity to reveal background slightly.
Logo should not cover the main features of the pool area: bar, cave, screen.

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LOGO FILE TYPES

JPG PNG TIFF

Meaning: Joint Photographic Experts Meaning: Por table Network Graphics Meaning: Tag Image File Format
Group
• Suitable for print & digital applications • Suitable for print only
• Suitable for print & digital applications • Supports transparency • No transparency
• No transparency • Raster (non-scaleable) • Raster (non-scaleable)
• Raster (non-scaleable) • Non-editable • Non-editable
• Non-editable • Useful for web and digital displays, and laying • Useful for highest quality printing
• Useful for social media
• Useful for web and digital displays over any background AI

EPS PDF Meaning: Adobe Illustrator

Meaning: Encapsulated PostScript Meaning: Por table Document Format • Suitable for print & digital applications
• Supports transparency
• Suitable for print & digital applications • Suitable for print only • Vector (infinately scaleable)
• Supports transparency • Supports transparency • Editable in Adobe Illustrator only
• Vector (infinately scaleable) • Supports raster and vector • Useful for creating your own colour or text
• Editable when opened in vector editing soware • Editable when opened in vector editing soware
• Useful for sending to printers for applying logo to • Useful for sharing between Mac and Windows variations

t-shirts or other printed computers

LAKE TAUPO HOLIDAY RESORT BRAND GUIDELINES