MF 2021 Short Home Strategy Presentation

EXPERIENCE QUALITY®

Madiha Farag
BHG The Masiello Group Associate Broker,
GRI, ABR,CBR,CRS 49 Main Street, Suite 103

Durham, NH 0384
Cell: 603-767-7767
Phone: 603-868-1113
[email protected]
www.madihafarag.masiello.com

Madiha Farag
BETTERHOMES& GARDENSTHEMASIELLOGROUP

With over 37 years in real estate, I find that my career choice is
still fresh! My enthusiasm for the process continues to grow
with each personal connection I make with new clients,
witnessing your satisfaction, and building a long-term
relationship -- it keeps me excited and grateful for what I do
every day!

Choosing a real estate agent is an investment, and I am strongly
committed to my clients from start to finish. Highly regarded for
my integrity, professionalism, enthusiasm and market
knowledge, I offer you extensive experience and in-depth
knowledge of the Oyster River communities of Durham,
Madbury and Lee and the Seacoast.

My husband and I have made our home here for over 40 years, raised our two children
Neveen and Sherif, and now enjoy sharing and exploring the Seacoast with our
grandchildren. My love for our community and all it has provided to my family through
the years is abundant – I hope you will come to feel the same about this very special
place!

My philosophy is simple: Treat others with respect, honesty and integrity. Above all, I will
do my best by you.

Madiha has consistently been a top producer for the company and
has received many real estate awards for her hard work.

Better Homes & Gardens
The Masiello Group
49 Main Street, Suite 103
Durham, NH 03824

Madiha Farag REALTOR®
Office: 603-868-1113
Direct: 603-397-1210
Cell: 603-767-7767
[email protected]
madihafarag,masiello.com



Congratulations to all my 2020 Sellers and Buyers on their new homes!

Madiha Farag

Better Homes and Gardens
The Masiello Group
49 Main Street, Suite 103
Durham, NH
603-868-1113 or 603-767-7767
[email protected]
madihafarag.masiello.com

Madiha Farag

49 Main Street, Suite 103 • Durham, NH 03824
603.868.1113 Office • 603.767.7767 Cell
[email protected]
madihafarag.masiello.com

www.masiello.com

"We looked for a house in Durham for over a year, and Madiha proved to be the very best at
what she does. She was always willing to accommodate our schedules, and her market
knowledge is excellent. When our expectations were unrealistic, she was patient and
straightforward; she worked hard to find the right house for us. She followed up with every detail
and made the process simple. Madiha is an exceptional agent, and we have remained in touch
long after the sale." P.G. Durham, NH 8/28/2020

"It is a pleasure for me to recommend Madiha Farag to anyone interested in buying or selling
real estate in the local geographic area near Durham, New Hampshire. Our most recent
experience with Madiha is related to the purchase of property in Durham in the fall of 2020. The
process was more difficult for us since we moved from Oregon during the pandemic! It took us
more than a year to find the right property and most of our communication with Madiha was by
email or phone. She knew our likes and dislikes from an earlier transaction when Madiha listed
and sold another Durham property about 4 years ago. Moving to the west coast sounded like a
great adventure, but I knew right away that I wanted to be back in New England! Thanks to
Madiha, we found the right property! Madiha was always professional, responsive to our needs,
and ready to help us navigate the process every step of the way! We needed to depend on her
because we were on the west coast selling another property and preparing to move! We are very
happy to be re-settled in Durham and know we most likely would not be here without the
assistance we received from Madiha Farag and her exceptional team." P.L. and S.L. Durham,
NH 9/22/2020

"A joy to work with. On point, professional, and up front when issues presented. Helped guide
the sales transaction from A to Z. I would highly recommend Madiha." D.S. Durham, NH
8/18/2020

"Madiha was wonderful to work with, especially long distance and virtually during the COVID
pandemic. She was very responsive through the entire process which made things move along
smoothly. We felt very comfortable with her as first time home buyers and strongly recommend
her to anyone." P.D. and A.D Dover, NH 8/19/2020

"Madiha is the consummate professional. She helped me quickly and accurately buy my house,
and provided me with important dates, a checklist and she and her staff were very responsive to
my needs. I received a very personal touch to the whole process as well. Highly recommended."
A.W. Dover, 8/7/2020

"Madiha helped us purchase a home during the height of the initial COVID-19 outbreak.
We moved from Montana and knew that we were unlikely to have an opportunity to
personally visit and see any homes in New Hampshire. As such, we were looking for a real
estate agent who was highly knowledgeable about the area, legal requirements of
purchasing a home, understanding of local mortgage and title companies, etc. With 36

Real Estate :: Home Warranty :: Insurance :: Title :: Commercial :: Mortgage

Madiha Farag
49 Main Street • Durham, NH 03824
603.868.1113 Office • 603.8767.7767 Cell
madiha [email protected]
madiha farag.masiello.com

years of experience in the Oyster River School District, it was difficult to find someone
more knowledgeable than Madiha. She helped us tour several homes via FaceTime, was
prompt in answering our many questions throughout the entire process and even after
closing (we are probably pretty high maintenance buyers who read every detail and are not
hesitant to ask questions...Madiha was ready to answer any and all of them and was always
very positive), and helped make the entire (naturally stressful) process easier. We have very
much enjoyed working with Madiha!" A.B. and A.B. Durham, NH 6/22/2020

"Before we give our unqualified, highly recommend 5+ star review, we would encourage
you to read through the many 5 star reviews Madiha has deservedly earned over the years.
All together, they speak volumes. Madiha is a consummate professional and keeps up with
the changing times using video conferencing, contactless closings, professional
photographers, and more. In an age when houses are often chosen online, Madiha knows
how to stage your house (listen to and follow her advice!) She then hires a professional
photographer she’s worked with for years to present your home online in its best possible
light. Calls came in for our 1982 home the first day it appeared online. We had multiple
offers at the jam-packed open house, several well over asking price. Our open house took
place in early fall, after the best time for home sales had ended, so our expectations were
far exceeded. Madiha’s quick and expert advice on choosing the best offer, as well as
negotiating strongly and wisely on our our behalf, was impressive and appreciated. There
were a few bumps in closing on an older home, so Madiha’s experienced guidance was a
godsend. We also appreciated that she arranged a virus-safe, contactless closing across
state lines. Madiha describes her business philosophy as simple: treat people with honesty,
integrity, and respect. Madiha does all this and more. She is also unfailingly warm, upbeat,
thoughtful, kind, and caring. We couldn’t recommend her more highly if you are selling
your home or if you are in the market for a new one. Thank you, Madiha! C.L Barrington
5/2020

"Madiha did a great job helping us to sell our home in Lee, NH -- working with her was
truly a pleasure! She is professional, responsive and knows the market - we got an offer
above asking from the first showing. Her guidance through negotiations was invaluable -
as was her patience and sense of humor! I would recommend her to anyone, buying or
selling in the area." E.D. Lee 9/19

"Madiha was wonderful in assisting us with the sale of our house. Her recommendation
about timing was perfect - our house went under contract within a week! She knows the
market, is professional, responsive and thorough. I highly recommend her to anyone is the
seacoast NH area!" S.N Durham 5/19

MORE TESTIMONIALS AVAILABLE UPON REQUEST

Real Estate :: Home Warranty :: Insurance :: Title :: Commercial :: Mortgage

Statistical Reports 2/17/21, 3:11 PM

Agent Rank within MLS

Statistics for: Class=RE, LD, CS, CL, MF, BF, RN, Date Range01/01/2020-12/31/2020, CityDurham, Lee, Madbury, Number To Report=50, Rank By=1, Filter Actives=YES, Status=CL,
Type=CONDO, SNGFM; As Of: 2/17/2021

Rank Agent Office Units Volume Average % Volume

1 Farag, Madiha - 13036 Better Homes and Garden The Masiello Group - 2519-7 24 $9,755,404 $406,475 5.29%
2 19.5 $9,427,271 $483,449 5.11%
3 Holt, Marie - 617109 The Gove Group Real Estate, LLC - 3179-0 $8,391,823 $466,212 4.55%
4 18 $7,543,900 $471,493 4.09%
5 Campbell, Beth Rohde - 24485 Better Homes and Garden The Masiello Group - 2519-7 16 $5,275,872 $479,624 2.86%
6 11 $4,620,000 $1,155,000 2.51%
7 Sassaman, Denise - 20382 Bean Group / Portsmouth - 3116-00 $4,120,900 $457,877 2.23%
8 4 $3,875,200 $455,905 2.10%
9 Douglass, Nikki - 21316 Keller Williams Coastal Realty - 3171-0 9 $3,430,500 $571,750 1.86%
10 8.5 $2,400,000 $480,000 1.30%
11 Shelton, Valerie - 12545 Appledore Real Estate - 3002-0 6 $2,359,000 $786,333 1.28%
12 5 $2,113,500 $528,375 1.15%
13 Allen, Michael - 20175 Allen Family Real Estate - 6755-0 3 $2,080,768 $462,392 1.13%
14 4 $1,882,000 $470,500 1.02%
15 Mueller, Alyson - 23763 Bean Group / Portsmouth - 3116-00 4.5 $1,787,500 $446,875 0.97%
16 4 $1,680,000 $420,000 0.91%
17 Rudolph, Mary Beth - 13051 BHG Masiello Dover - 2519-18 4 $1,570,500 $523,500 0.85%
18 4 $1,568,000 $522,666 0.85%
19 Camp, Carol - 19854 Better Homes and Garden The Masiello Group - 2519-7 3 $1,566,000 $522,000 0.85%
20 3 $1,525,000 $508,333 0.83%
21 Duston, Jamieson - 381635 Bean Group / Portsmouth - 3116-00 3 $1,480,000 $740,000 0.80%
22 3 $1,448,800 $241,466 0.79%
23 Listing Agent, No MLS - 9999 Comp Agent - 9999-90 2 $1,383,500 $461,166 0.75%
24 6 $1,289,900 $429,966 0.70%
25 Horton, Carol - 14712 The Gove Group Real Estate, LLC - 3179-0 3 $1,269,900 $423,300 0.69%
26 3 $1,248,000 $624,000 0.68%
27 Jackson, Jennifer - 618581 Bean Group / Portsmouth - 3116-00 3 $1,196,000 $598,000 0.65%
28 2 $1,184,000 $394,666 0.64%
29 Whitney, Michael - 18817 Keller Williams Coastal Realty - 3171-0 2 $1,129,000 $564,500 0.61%
30 3 $1,113,000 $556,500 0.60%
31 Greene, Derek - 390293 Derek Greene - 6263-0 2 $1,089,000 $1,089,000 0.59%
32 2 $1,085,000 $361,666 0.59%
33 Friel, Joan - 13037 Better Homes and Garden The Masiello Group - 2519-7 1 $1,069,800 $534,900 0.58%
34 3 $663,300 0.54%
35 Caddle, Kim - 611626 Keller Williams Coastal Realty - 3171-0 2 $994,950 $495,000 0.54%
36 1.5 $990,000 $489,500 0.53%
37 Parker, Sharon - 612706 Tate & Foss Sotheby's International Rlty - 3085-0 2 $979,000 $468,000 0.51%
38 2 $936,000 $450,000 0.49%
39 Selig, Loren - 393825 Arthur Thomas Properties - 2641-0 2 $900,000 $441,750 0.48%
40 2 $883,500 $441,692 0.48%
41 Haga, Gretchen - 613381 BHHS Verani Windham - 2082-02 2 $883,384 $433,200 0.47%
42 2 $866,400 $429,500 0.47%
43 Morency, Kristy - 20016 Erwin Real Estate - 6117-0 2 $859,000 $850,000 0.46%
44 2 $850,000 $850,000 0.46%
45 Spencer, Heidi - 392227 Keller Williams Coastal Realty - 3171-0 1 $850,000 $415,000 0.45%
46 1 $830,000 $406,900 0.44%
47 Jameson, Danielle - 20903 Keller Williams Coastal Realty - 3171-0 2 $813,800 $785,000 0.43%
48 2 $785,000 $389,950 0.42%
49 Beveridge, Nancy - 12589 Coldwell Banker Realty Portsmouth NH - 3054-00 1 $779,900 $385,000 0.42%
50 2 $770,000 $384,500 0.42%
Jousset, Diane - 17605 BH&G - The Masiello Group - 2519-6 2 $769,000 $487,325 58.40%
2 $107,698,972
Pesce, Margaret - 16940 Great Island Realty LLC - 2945-0 221

Kaen, Naida - 14875 Bean Group / Portsmouth - 3116-00

Livingston, Kristina - 614710 East Key Realty - 4956-0

Roy, Amber - 617364 RE/MAX Rising Tide/Madden Group - 4160-0

Hudson, Todd - 613069 Red Post Realty - 4466-0

Cambo, Madeline - 15298 Coldwell Banker - Peggy Carter Team - 3895-0

Jasys, Julie - 615093 Bean Group / Meredith - 3116-04

Pacheco, Josh - 618033 Red Post Realty - 4466-0

Knight, Johanna - 13033 Keller Williams Coastal Realty - 3171-0

Leddy, Lexi - 615438 Great Island Realty LLC - 2945-0

Marshall, Jessica - 615599 Redfin Corporation - 4613-0

Semprini, Mike - 619139 BHHS Verani Seacoast - 2082-17

Berlin, Dana - 618870 Berlin Properties of New England - 4628-0

Dugal, Deborah - 620037 The Gove Group Real Estate, LLC - 3179-0

Kappotis-Dix, Patricia - 15865 Bean Group/ Stratham - 3116-13

Stallkamp, Kirstin - 614013 Bean Group / Portsmouth - 3116-00

Dunnington, Barbara - 13015 Coldwell Banker Realty Portsmouth NH - 3054-00

Jorgensen, Kristie - 609890 Legacy Properties Sotheby's Int'l Realty - 4570-0

Feegel, Jean - 13007 BHG Masiello Exeter - 2519-28

Douglass, Evan - 615502 Keller Williams Coastal Realty - 3171-0

Sargent, Carol - 621379 BHHS Verani Bradford - 2082-25

Jean, Jesse - 390606 LAER Realty Partners/Salem - 3796-13

Leddy, Joe - 22671 Bean Group / Portsmouth - 3116-00

Lavigne, Carol - 15169 Great Island Realty LLC - 2945-0

Totals

https://neren.paragonrels.com/ParagonLS/Stats/StatsReports.mvc?reportID=15&reportLevel=4&HTML=HTML&searchID=tab1_2_1 Page 1 of 1

EXPERIENCE QUALITY®

WHAT TO EXPECT IN

TODAY’S MARKET

Increased Buyer Demand Low Inventory

Low mortgage rates and a pandemic- Low inventory means low selling
fueled desire for home-ownership and competition! Since your home will be
space have increased demand for one of the relatively few listed on the
home sales. At the same time, real market, you may find that multiple
estate listings and overall inventory offers come in for your home.
levels have declined sharply.

Often the terms of the offer matter as much as the offer itself.
I will evaluate every buyer's offer, interpret each element,

and help you select the one that best meets your needs.
Together, we will ensure that your financial interests are protected.

EXPERIENCE QUALITY®

AS YOUR
TRUSTED PARTNER

Your home is one of your biggest assets, and
when it comes time to sell – particularly in the
fast pace of today’s complex environment -- it
may seem overwhelming.
When you trust Better Homes & Gardens The
Masiello Group for the sale of your home, you
have access to the best-in-class expertise,
resources, and embedded services needed to
orchestrate the right deal for your specific
needs and drive the process all the way through
to a successful closing.

Our promise is to deliver the very highest standard of care and
ensure that you Experience QualityTM, every step of the way.

EXPERIENCE QUALITY®

O R C H E S T R AT I N G
T H E S A L E OF YOUR HOME

Thorough Understanding of Your Needs

Market Analysis, Pricing & Positioning

Marketing & Promotion

Evaluation & Interpretation

Negotiation & Closing

End-to-End Guidance Our shared goal is to sell your home

for the highest possible price, in
the shortest amount of time,
with the most favorable terms.

EXPERIENCE QUALITY®

PROVIDE GUIDANCE
EVERY STEP OF THE WAY

Navigate the complexity of Manage inspections and
the current market appraisals

Determine your property’s Facilitate title services
best list price and market for deed preparation and
position loan payoffs

Showcase your property with Coordinate with the
a customized marketing plan closing agent and/or
attorney
Strategize a system for in-
person and online showings Resolve any issues with
and collecting offers priority access to in-house
industry experts
Interpret the quality of every
offer received and advise you Execute the closing
on advantages of each process

Deliver transactional guidance Communicate with you
at every step of the
process

EXPERIENCE QUALITY®

EXPERIENCE QUALITY®

EXPERIENCE QUALITY®

THE MASIELLO GROUP

The Masiello Group, is a second-generation family company and has been a
trailblazer in New England real estate since 1966.

Endorsement by Better Homes and Gardens means that you’ll be working with a brand
that has been respected and trusted for decades.

98% We are invested in
our communities and
of our clients have said they prioritize charitable

would recommend our giving as one of our
services to friends pillars of success.
and family.
We are the #1
real estate
agency in
Northern New

England

More homeowners trust The Masiello Group over
any other real estate company in Northern New England.

Nearest Competitor - 5,645

Based on number of units. Source: Broker Metrics in NH/ME/VT
for the period January 1 – December 31, 2020.

EXPERIENCE QUALITY®

HIGHER SERVICE
& SUPPORT

Every offer can come with its own unique challenges and potential pitfalls.

You will be given priority access to in-house experts ready to answer any
question or address any unusual situation we may encounter.

AN ENTIRE IN-HOUSE TEAM
dedicated to the successful sale of your home!

Transaction
Specialists

In-House Title/ Experienced
Settlement Team Office Leadership

In-House In-House
Mortgage Marketing
Specialists
Team

In-House In-House
Insurance Team Legal Counsel

EXPERIENCE QUALITY®

43 millionREACH PRINT + DIGITAL READERS, FRIENDS & FANS

More people read BH&G than live in NEW YORK + TEXAS #1 Monthly Magazine

8.3NEXT GEN 1 IN 4 READERS IS A MILLENNIAL
million 1 in every 6 millennial women read BH&G
MILLENNIALS

360INFLUENCE million

DRIVING NEARLY CONSUMERS TO TAKE ACTION

AUTHORITY

100 years OF INFLUENCE
percent RELEVANT TODAY

AMERICA’S MOST TRUSTED
MAGAZINE, DECADES RUNNING

EXPERIENCE QUALITY®

A TAILORED MARKETING
APPROACH FOR

MAXIMIZING YOUR
HOME’S VALUE

EXPERIENCE QUALITY®

SURROUNDING THE CONSUMER

MAXIMIZE VISIBILITY

A YARD SIGN THAT WEBSITES
STANDS OUT
A custom website
Buyers want homes for your property
that are straight out and posting to
of Better Homes and hundreds of home
Gardens search websites

BUYER TOOLS MARKETING

Mobile-friendly Compelling listing
website, video tours, description, eye-
virtual showings, catching photography,
instant offers professionally
designed e-cards,
SOCIAL MEDIA ADS flyers and direct mail
pieces
Reaching a targeted
group of buyers where
they spend their time

EXPERIENCE QUALITY®

Helping the best buyers find YOUR property
when they are searching

ON SOCIAL MEDIA

You will receive an immediate splash about your property through
a targeted internet campaign designed to directly reach the right
group of buyers.
Your home will be seen throughout social media and will be
advertised on key websites throughout the Internet.

EXPERIENCE QUALITY®

BY Helping the best buyers find YOUR property
when they are searching

THE ADDRESS

A DEDICATED WEBSITE
JUST FOR YOUR HOME

Search engines favor websites with the search term right in the URL. We create a
website entirely dedicated to your home (ie, 123mainstreet.masiello.com)

Unlike other search sites, this dedicated page will showcase all the photos and features of
your home with no other listings to distract the buyer away from your property.

EXPERIENCE QUALITY®

Helping the best buyers find YOUR property
when they are searching

FOR RELOCATION

Our relationship with the country’s largest broker network and the world’s leading
relocation companies give us access to more qualified buyers relocating to and from the
New England area.

A Migration to the Northeast

We track where buyers are coming from.
In the past year, buyers have been leaving
urban areas for the wide-open spaces
found in Northern New England.
This analysis allows us to build a strategy
to market your home where we know
buyers are likely to originate from.

EXPERIENCE QUALITY®

Helping the best buyers find YOUR property
when they are searching

AROUND THE WORLD

We are networked with the world’s 70+ COUNTRIES
largest international listing 100+ LANGUAGES
distribution platform.

Your home will be shared with a
network of industry-leading real
estate website portals worldwide.

Listings are translated into many
different languages to ensure
buyers get accurate information.

We are the ONLY real estate
firm in Northern New
England to participate in
the International MLS.

Source: National Association of Realtors, Profile of International Transactions in U.S. Residential Real Estate 2018

EXPERIENCE QUALITY®

ENSURING YOUR HOME’S

SAFETY

For any in-person showings, inspections, and/or open houses:
maintaining the safety of your home is my number one
priority. At The Masiello Group, we follow all current CDC and local
guidelines and recommendations.

All buyers/visitors will be required to wear facial coverings, and are pre-
screened to ensure they are not feeling sick or showing signs of illness.

Buyers/visitors will be instructed not to touch anything. Should anything
need to be opened, I will do so with gloves or wipes.

After the visit/showing, I will go through the home and shut windows, turn
off lights, wipe any surfaces that were touched and lock up the home.

EXPERIENCE QUALITY®

FACTORS AFFECTING

HOME VALUE

IN TODAY’S MARKET

1 High Buyer Demand
2 Listing Scarcity
3 Relocations to the market (lifestyle)
4 Recently sold properties

An in-depth comparative market
analysis will demonstrate what the best

listing price for your home will be.

EXPERIENCE QUALITY®

IN VEST M EN T

We are charged with protecting your financial investment and maximizing its
value in today’s market.
We will build a customized marketing plan for your home, develop a
negotiation strategy specific to your needs in the current market conditions,
and bring only real and qualified buyers to your home.
You get all the exposure, all the market experience, and the expert skills
you need to secure the best possible buyer with the best possible terms.
Beginning on day 1 – I start working for you.
My fee for this is 5% of the sale price, and this is not paid until after we
successfully sell your home.
I look forward to working with you.
Are there any questions I can answer for you?

EXPERIENCE QUALITY®

Madiha Farag
BHG The Masiello Group Associate Broker,
GRI, ABR,CBR,CRS 49 Main Street, Suite 103

Durham, NH 0384
Cell: 603-767-7767
Phone: 603-868-1113
[email protected]
www.madihafarag.masiello.com