TMS Annual Report - FY18

tenleytown main street

AL REPORT

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ANNU

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2018
2018

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welcome

to tenleytown Main Street

Matthew Frumin Leigh Catherine Miles
Board President Executive Director

As we enter our fourth year, Tenleytown Main Street is proud of what we have accomplished and excited by
the possibilities for the future of our business community. In the past three years we have:

welcomed new businesses and supported legacy businesses, some of which have served this
community for more than 70 years
upgraded storefronts, maintained sidewalks, and initiated a multi-year project to create urban
parks that are community gathering places
marketed Tenleytown’s 150+ businesses through special events and promotional campaigns,
reaching hundreds of thousands across the city each year
celebrated our neighborhood’s creative, family-friendly brand through events like Art All Night
and Tenley WinterFest
advocated on behalf of our businesses to ensure they have the resources to thrive for years to come

Ours is an incredible community with distinctive businesses whose owners join us in being invested in the
Tenleytown neighborhood. It is a privilege to serve them as we seek to fulfill Tenleytown’s potential.

Please join us in the effort to strengthen the business district at the heart of our community. Together we can
make a positive difference for all who live, work, learn, and create in Tenleytown.

- Matthew and Leigh Catherine

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OUR MISSION

Tenleytown Main Street is a community-based nonprofit organization that works with
residents and local businesses to strengthen the economic vitality of Tenleytown. We
seek to achieve a business district that is a thriving, walkable, and friendly neighborhood
center that retains its small town feel with up-to-date urban amenities.
Since launching in January 2016, TMS has developed a portfolio of programs designed to
meet the unique needs of the Tenleytown business community, including marketing and
special events, public and urban green space maintenance, small business consulting, and
financial support for physical improvements to commercial buildings. As a welcoming
hub of community life, our Main Street nurtures a vibrant local economy and culture that
can only be found at our own “top of the town.”
Tenleytown Main Street is a Main Street America™ Accredited program and a recognized
leading program among the national network of more than 1,200 neighborhoods and
communities who share both a commitment to creating high-quality places and to
building stronger communities through preservation-based economic development.

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by the numbers

$59,350 MainStreetAREA

GRANTS + TECHNICAL ASSISTANCE

$33,850 94
STOREFRONT businesses
Facade Improvements
19ne 100
$14,500 w

STOREFRONT + LANDSCAPING Storefront businesses new housing units
SMALL GRANTS
more than 100 businesses marketed
$11,000 annually through special events,
promotional videos, and strategic
Marketing assistance campaigns that reach 100,000 people

tenleytown businesses also
received $100,000 in great Streets
funding from the DC Government

TENLEYTOWN MAIN STREET THROUGH FISCAL YEAR 2018

MOBILITYSCORE 91 62 70
walk SCORE BIKE SCORE transit SCORE

WISCONSIN AVENUE
clean team

12.5 120+ annual main street volunteers
tons collected ~1,000 annual volunteer hours
litter
collected (1,000 lbs/mo average) $39,450

544 ANNUAL value of volunteer hours
walls cleaned
visitors attracted to tenleytown
graffiti by main street special events
removed (29 walls/mo average)

STIMULATING THE LO

TMS supports veteran local establishments, while also working to attract vital new
commerce. Through expert business guidance, coordinated marketing strategies,
and small grant assistance, TMS provides businesses the tools to thrive.

NEW IN 2018 COMING IN 2019 & 2020

Applerouth Tutoring Bandit Taco
CorePower Yoga ElectriCity Bikes (expansion)
Olive Bistro & Café
Target
Phoenix Rehabilitative Services Two Birds
SEOULSPICE
Wawa
The Frequency Apartments

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OCAL ECONOMY highlights

Pop-up Shop
TMS recruited Femme Fatale DC for a pop-up shop and event space,
featuring 50+ local women makers, creators, and entrepreneurs. The five-
month pop-up filled 8,000 sq ft of vacant retail space at 4620 Wisconsin
Ave., which was empty pending redevelopment as a mixed-use project.
The new Broadcast building, with 146 rental units and 11,000 sq ft of
retail, is slated for completion in 2020.

MARKETING ASSISTANCE
Tenleytown businesses overwhelmingly cite marketing support as a top
requirement for business growth. TMS responded by partnering with the
small business experts at local firm Popcorn & Ice Cream. Participating
businesses received a customized marketing plan, providing a roadmap
for driving new foot traffic to their business and staying engaged with
existing customers.
The new Tenleytown Main Street mobile app connects customers and
businesses with a searchable directory of local businesses, special
offers, and calendar of events – all in the palm of your hand. Businesses
can update and manage their profiles directly through the app, while
customers can quickly find a business to meet their needs.

small business PROFILES
A new video series highlighted the people behind the businesses that
make Tenleytown unique – and encouraged other business owners to
take a look at our commercial district. Part of the “Tenleytown: Open
for Business” initiative, the video series has reached 10,000+ viewers and
will expand in 2019.

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improving visu

Urban parks, historic storefronts, walkable streets, and eclectic design are part of
why Tenleytown is an appealing neighborhood. TMS invests in programs that foster
a clean and green business district and make it welcoming and attractive to visitors.

Façade Improvement Program
TMS’s new Façade Improvement Program funds exterior upgrades to improve business visibility
and better engage customers. The National Diving Center (4932 Wisconsin Avenue) and Young’s
Nails (4936 Wisconsin Avenue) benefited from fresh paint; repointed brickwork; new gutters
and downspouts; new or repaired windows, doors, and frames; and new signage and awnings.
Not only do the current businesses look great, but as a result of the upgrades, a vacant retail
bay at 4936 Wisconsin Avenue will welcome a new tenant in 2019. The façade program offers
larger scale upgrades than the TMS Storefront Improvement Project (SIP) small grants, which
continued to help businesses purchase signs, awnings, and windows.

BEFORE after

“[I] moved to Tenley in 2001 and have really noticed your organization’s work in the last several years. It has
made a notable positive impact on the feeling of the place.”
- Cynthia K.

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ual appeal highlights

URBAN PARK RENEWAL

The renewal of the 110-year-old Fessenden
Park continued as Tenleytown Main Street
piloted new seating as part of a multi-year
effort to redesign the park. Over several months,
community members were invited to test out the
furniture and share feedback on the styles and
colors they preferred. The temporary installation
will inform future permanent upgrades TMS will
begin designing in 2019.
“Thank you Tenleytown Main Street for [this] pilot program so we human beings, who want to
connect to others, can sit & talk to each other. Yes, people still do that & we are so grateful!”
- Molly M.

clean team
Through summer heat and winter
storms, the three-member Wisconsin
Avenue Clean Team works year-
round to keep sidewalks litter-free
and accessible; clean up unsightly
graffiti; and care for more than 300
street trees along the commercial
corridor. Staffed in partnership with
Career Path DC, the Clean Team
also provides skills training and job
opportunities to returning citizens.

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signature e

TMS produces signature events for all ages that showcase local businesses, celebrate
the unique spirit of Tenleytown, and attract thousands to our shops and restaurants.

bastille day
Fessenden Park became Tenleytown’s own “French Quarter” on July 14 as
TMS’s Friends of Fessenden Park celebrated Bastille Day. Local restaurants
Le Chat Noir and Matisse, which both overlook the park, served crepes and
profiteroles as 150 guests sipped Perrier and Orangina, played the classic
French lawn game pétanque, and enjoyed French-themed crafts and music.
French flags, provided by Tenleytown’s Kengla Flag Company, decorated
the park, adding a pop of red, white, and blue to the lawn.

tenley winterfest
The 6th annual Tenley WinterFest kicked off the holiday
season with a winter restaurant week, Yeti Scavenger Hunt
at local shops, festive window displays, seasonally-themed
music and films, and the Winter Market at Janney. The market
even earned a spot on Curbed DC’s list of the coolest holiday
markets in the city. More than 2,500 people attended Tenley
WinterFest events, which TMS hosted in partnership with 42
community groups and businesses. Participating shops and
restaurants saw increased sales as well as a boost in customer
awareness of their offerings.

“[Tenley WinterFest is] growing in popularity every year and provides a fun
experience for us and the families in the neighborhood.”
– Sullivan’s Toys & Art Supplies

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events highlights

ART ALL NIGHT

The annual Art All Night festival celebrates the visual and performing arts, showcasing the diverse
talents of the city’s creative community. Public and private spaces along Wisconsin Avenue transform
into pop-up galleries and performance stages. Nearly 13,000 festival attendees enjoyed exhibits,
performances, and interactive art experiences from more than 140 artists and performance groups.
Crowds filled local restaurants and shops, leading to record sales at some locations.

“[Art All Night] was an amazingly fun, energetic night that was run so smoothly that everyone has had nothing but good
things to say. I personally had a blast, and so did everyone who came out for the event.”
– Pamela G.

get fit at fessenden
The new Get Fit at Fessenden series highlighted local businesses that
cater to the neighborhood’s active lifestyle. Throughout the spring
and summer, TMS offered yoga, dance, and interval training classes
at Fessenden Park, furthering the goal of making the park a gathering
place for all in the community.

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tenleytownmainstreet.org

2018 AUDITED FINANCIALS

Year ended september 30, 2018

Statement of Financial Position Statement of Activity

As of September 30, 2018 October 2017 – September 2018

ASSETS REVENUE

Current Assets Grants $341,047
Cash $20,194 Contributions & Sponsorships $51,803
Grants & Accounts Receivable $36,599 Special Events $7,694
Donated Goods & Services $4,692
Total Current Assets $56,793 Other Income $900

Property & Equipment (net) $9,731 Total Revenue $406,136

Total Assets $66,524 EXPENSES
Program Services $371,999
LIABILITIES & NET ASSETS Supporting Services $33,500
Current Liabilities $2,550
Total Expenses $405,499

Net Assets - Unrestricted $63,974 Change in Net Assets $637
Net Assets, beginning of year $63,337
Total Liabilities & Net Assets $66,524
Net Assets, end of year $63,974

Tenleytown Main Street receives funding through financial and in-kind contributions
from businesses, community groups, property owners, and residents, and through
generous grants from the DC Department of Small and Local Business Development. TMS
also receives support from volunteers who provide their time, effort, and expertise to the
TMS Board of Directors, committees, and events. Tenleytown Main Street is grateful for
all the support we receive from the community. We could not do the important work we
do without you!

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Fiscal Year 2018 donors

$10,000 and Preservation & Framing Services* Farleigh Earhart
above Steuart Investment Company Jeffrey Edelstein
American University Urban Investment Partners Kenneth Faulstich
DC Commission on the Jeremy Feinberg
$500-999 Helen Gibson
Arts & Humanities Ace Hardware* Linda Greenan
DC Department of Small & Borger Management, Inc.* Nancy S. Hildebrand
Burger Tap & Shake* Anne Jarman
Local Business Development Crivella Investment Group* Tamara Katy
Giannini & Gray Dental Partners* Brook Katzen
$5,000-9,999 JTR Jujutsu International* Melissa Kunstadter
Georgetown Day School PetMAC DC* Bette Land
Roadside Development Skidmore, Owings & Merrill* Le Chat Noir
Solar Nail & Waxing* Carolyn Morrow Long
$1,000-4,999 Summit Commercial Real Jane Varner Malhotra
Advisory Neighborhood Massage Envy
Estate* Matisse Restaurant
Commission 3E Susan Jaquet, Long & Foster* Melissa Meierhoefer
Circle Management Uptown Acupuncture* Wendy Messenger
Dancing Crab, LLC Leigh Catherine Miles
Douglas Development $1-499 Pat Munoz
Lauren Adkins Matthew Paul
Corporation Andrew Aurbach Anne Schwartz
FRED Productions Dr. Cheryl Baptiste, DDS* Shop Your Closet
Friendship Hospital for Barnard Medical Center* Pleasance Silicki
Hillary Berman Myrna Sislen
Animals* Peter J. Bonnell Dwight Sterling
Matthew Frumin Angela Burnett Amy Suardi
Keller Williams Capital Maria Casarella Heather Turekian
Anne Cauman John & Valerie Wheeler
Properties* John P. Duffy & Nathalie Patricia Witalka
Living By Design* Eugene & Eleanor Zartman
National Presbyterian School* Cadilhac-Duffy
Oat-Judge Landscape

Architecture, LLC
Pepco

* TMS Business Member

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fiscal year 2018 volunteers

Mariam Al Alisa Gogarty Hilary Oat-Judge* Pleasance Silicki+ Julian Turner
David Alessandrini Andrea Gourdine+ Nicole O’Neil Myrna Sislen+ Dave Van Leeuwen
Shiri Alon* Graham Green Amanda Orr Max Slane Meghan Van Leeuwen
Rennie Anderson* Jeff Hahn* Justin Pollock* Ethan Smith Theresa Weber
Omeed Ansari Daine Hale Chris Reichert Robin Starr* Julia Westfall*
Gus Anthon Michael Haresign Jo Resetar Dwight Sterling* John Wheeler*
Ben Aronovitz Will Harrington Curtis Richards Amy Suardi Valerie Wheeler
Andrew Aurbach*+ Michelle Heller Jocelyn Rock Elizabeth Takacs Sara Wildberger*
Katie Backfield Henry Housman Donna Rosen Omar Tarbush Katie Wilson
Michael Bates Sarah Howard Lucy Rosenthal Zoe Thompson Patricia Witalka*
Shari Berke Andrew Huff*+ George Sabe Jen Tidwell Doug Wonderlic
Michael Berman Priya Jayachandran David Sayian Heather Turekian Anne Marie Wrin Yombo
Colton Best Kristine Junker
Erica Blanton Jacqueline Kadi With Special Thanks
Kristen Booth Laine Kaplowitz
Owen Bradley-Meal Brook Katzen+ Mayor Muriel Bowser
Jordan Buckman Barbara Kelly DC Council Chairman Phil Mendelson
Lyubomira Buresch* Maggie Kennedy
Katy Button Ben Khoshbin Councilmember Mary Cheh
Allison Cleveland Mandy Kimlick Councilmember Kenyan McDuffie
Cori Coats* Judith Kopperud*
Ben Coloa Bette Land* American University
Marguerite Comfort Annette Leber ANC 3E
Jessica Corley Susan Leber
Connor Daly Elizabeth Levenson* Career Path DC
Adriana Delgado Lucy Levenson DC Commission on the Arts and Humanities
Liz Delgado-Steo* Erica Ling*
Leslie Dembinski* Carolyn Long*+ DC Main Streets
Jacqueline Drayer* Maria Marand Department of Small and Local Business Development
John P. Duffy+ James Marfiote Deputy Mayor for Planning and Economic Development
Farleigh Earhart Melissa Martinie
Max Farrell Ruby Mason Georgetown Day School
Neil Flanagan Christina McDonald Iona Senior Services
Katie Fox Ann Marie Mehlert*
Matthew Fredericks* Archana Mehta* Janney Elementary School
Lena Frumin* Nicholas Mendelsohn MPD Second District
Matthew Frumin*+ Wendy Messenger*+
Jessica Furey Kimberly Mohler National Main Street Center
Bob George* Elizabeth Muri St. Columba’s Episcopal Church
Helen Gibson* Jacob Newman Tenleytown Historical Society
Cara Gillingham Linus Nguyen

14 * Committee Member + Board Member

Who we are

BOARD OF DIRECTORS

OFFICERS Andrew Huff
Director of Community Relations,
Matthew Frumin, President American University
Attorney, Steptoe & Johnson Brook Katzen
Wendy Messenger, Vice President Vice President of Development,
Real Estate Advisor, Engel & Völkers The UIP Companies
John P. Duffy, Treasurer Carolyn Morrow Long
Founder and Managing Principal, Independent Scholar
Summit Commercial Real Estate Pleasance Silicki
Andrew Aurbach, Secretary Founder, lil omm life academy (LOLA)
Co-Owner, Capital Sustainability Myrna Sislen
Owner, Middle C Music
DIRECTORS
EXECUTIVE DIRECTOR
Andrea Gourdine
Development & Project Manager, Leigh Catherine Miles
Douglas Development Corporation

Tenleytown Main Street is an accredited Main Street® Program that is funded in
part by the DC Department of Small and Local Business Development.

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tenleytownmainstreet.org

Tenleytown Main Street

4545 42nd Street NW, Suite 214
Washington, DC 20016
202.362.1815

tenleytownmainstreet.org
facebook.com/TenleytownMainStreet

@TenleytownMS