11 Ways to Boost Conversion Rate for Ecommerce Business

11 Ways to Boost Conversion Rate for
Ecommerce Business

Ecommerce business is on the hype and it is continuing to grow. Startups find it
easier to set up online business than to open local outlets; it is costlier, and the
money instead can be baked in online strategies to have a well promoted brand
within months.
The emerging technology has boosted online shopping to a great level due to
increased mobile and other digital device usages, also allowing many digital
marketing agencies to take birth.
Social media has become one of the mainstream platforms when it comes to
market through online mediums; giving an immense boost to ecommerce

businesses generating high traffic, high brand awareness and customer base, but
the actual question stands is Does it also increase the conversation rate? Driving
more traffic to your ecommerce website doesn’t mean a high conversion rate,
and this is where your product(s), brand image, market standing etc., plays an
role which we will talk below.

How to Improve the Conversion Rate

Before we start, you might be wondering what the optimal conversion rate is,
well mostly businesses have seen a 1% rate or 2% rate, and this is mostly
common. However, if you find your rate at a 2% then your business is in a good
position. Let’s talk about the factors that boost the conversion rate.

1. Play with Your Product Images

It is essential for an ecommerce to provide the entire book of its products and
most importantly do add images of each one of your product from various angles.
Wouldn’t you like if you have the option to analyze product from each and every
angle in detail but do make sure these images provided are of high quality.
Add features like zoom in, rotate image on a 360 degree and much more.

2. Provide Cost-Free Shipping

Now as there are growing online businesses, the competitor base is becoming
intense therefore, giving your customers, such services will be a great
conversation rate booster.
Customers are becoming more and more aware; hence use this strategy to reduce
killing the conversion.
To improve conversion rate even more, keeping everything else amazing and
according to the customer’s perception, is to provide a service called “cash on
delivery”. This will surely generate a trust about your brand and can be a
competitive advantage.

3. Product Detail

Image is an interest developing tool but to really let consumer’s come to a
decision, the real game is played by the product description.
The description should provide well-structured and detailed information of the
product so that it is conceived by the customers that the product is right for them.
Note that, using false information of the product may enable users to purchase
the product but it will surely damage the long term relation and brand image.
Moreover, copying the manufacturer’s product detail will have a negative impact
on your brand, also resulting in poor search engine optimization.

4. Product Customization

Want to improve the conversion rate? Then make sure the customers are given
the feel as if they are shopping in real. They should be allowed to visualize
products in different colors, design and much more.
Some ecommerce websites, like for instance an eyeglass brand, allows you to take
a selfie so that you could put different shades and be 100% sure about which
one’s going to suit your face shape and features.
Isn’t it amazing how you could analyze your real look just by sitting at home
without even physically trying it out?

5. Product Pricing

Internet and social media has provided customers with a perfect knowledge
about the market therefore, it has become highly recommendable that
businesses should use competitive pricing if providing homogeneous products,
because price will act as a real driver for customers’ decision in a highly
competitive market.
Quality and brand name also matters when deciding to purchase a product,
therefore, customers’ willingness to pay will rise and so pricing strategies should
reflect the quality and brand image.

6. Employ Cart Abandonment Software

This software works best for ecommerce sites where the customers’ leave site
after putting product in cart without completing the order.
The software will help the business in a way that when a customer adds an item
to the cart, and leaves without checking out, he/she has to provide their email
and other details, with the provided information, follow-up emails can be sent
with cart item details to the customers giving them incentives like discount
coupons which may enable them to complete the purchase.
This strategy can really boost up the business’s sales and develop a strong
customer base!

7. Provide the Best User Experience

It has been seen as a conversion rate booster because generate a high image
and reputation of your brand, customers should be given the best user
experience such as a high quality web design; proper tabs to search for
products easily, well-structured navigation bar etc. Well in short, a clutter-free
website for the customers to surf on.
Just imagine you entered a clothing outlet and found that the lightning, and
the interior is not good with having untidy racks, will it ever generate an
image for the brand? Will your perception about the products’ quality be
reduced by at least 50%?

8. Allow Customer’s to Make Purchases via Various
Mediums

Customers may be just one click away from making a purchase but because your
ecommerce site didn’t provide them with different payment options, the
purchase might have not taken place.
Adding PayPal, credit cards and other payment methods can improve the
conversion rate as many customers might do online transactions through for
instance We Pay, but it was not available on your site and so customer couldn’t
purchase and therefore didn’t.

Allowing various known online payment methods will also raise the trust level for
your brand.

9. Live Chats/Chat Bots

This will work similar to as having a salesperson for your ecommerce business;
any hassle caused can thus be solved using live chats, so that they are assisted by
a person who knows best about the brand products.
A new technical way where bots are integrated with live chats, available 24/7, and
can provide even better customer service and assist them with a detail
information of the answers asked.

10. Use Product Videos

You can add videos as well along with your product’s images, which may include,
how your product is developed, what materials are used, a small guide how to
you use the product.
Visual Content will enhance the way a product is perceived in the minds of the
customers and better explain about the product, which may lead to more
conversions.

11. Add Customers’ Reviews About the Products

Customers would feel more secure when purchasing a product from your site if
the reviews are added up with the product details and in some case scenario few
online businesses add comments as well.
The first thing customers look for before purchasing any item online is to make
sure the reviews go in line with the product details because normally the product
is not that good but the image quality and description makes it look like a high
quality product.

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