5 Ways to Boost E-Commerce Business Through Social Media

5 Ways to Boost E-Commerce Business Through
Social Media

Social Media is one of the largest platform to interact with your audience and share your
content. Millions of people check in daily which makes it possible to have your ideas shared
with just one click to thousands of people at one time.

Digital Marketing Agencies rely heavily on Social Networking Sites for e-commerce
business promotions as they have known that this is the fastest way to be dominant in the
market; engage with thousands of audience, convert users into potential customers, and
build brand recognition.
Facebook is the first name that comes into the minds of marketers when talking about
marketing their brand but each social media site has different strategies and helps different
businesses in their dealings.

1. Fully Consider Networks for Your Kind of Business

As we have mentioned above, Facebook is not the only medium to promote your
business, different networks are used for different brand type. Let’s talk about it.

• Facebook
One of the largest platform for brand recognition, it is used for any brand type and
can prove to be the fastest and the largest customer base booster. Most importantly
e-commerce businesses can see a great improvement in their brand awareness.

• Instagram
A largest platform for businesses that depend heavily on images like clothing etc.,
many growing clothing brands are using Instagram to boost up their customers.

• Pinterest
A great source to shout out for your brand like Jewelry etc., because research has
shown many women are seen on this social media platform.

• Google+
Need to reach people in technology industry? Join Google+ communities and share
your ideas, products and much more.

• LinkedIn
Are you a manufacturer and looking to be a supplier for other businesses? Then this
platform is a good source for you to reach out other businesses, what is called B2B
marketing.

2. Share Valuable and Interesting Content

Social Media is all about building relationship with your audience so share contents
that are relevant yet interesting. It is important to have your audience engage with
you and share your post because priority is given to have your brand recognized.

Value content will allow you to engage with existing customers and attract new
customers enabling them to link to your brand as it means something to them.
Valuable content can include the following:

• Promotions such as discounts for your product/service
• Shouting out about any new product launch
• Sharing helpful information that is related to your business

There needs to be a balance when sharing posts, audience would not like to see
serious topics all the time they get a post from your page on their news feeds, a little
humour will keep your audience active and revive their energy.

Memes are trendy and can work as a good way to get your audience to share the
post and tag others. Note that, always share contents that comes in compliance with
your brand image.

Visual content proves to be the most engaging; almost all the businesses are
working on sharing images and videos. Hiring Digital Agency for social media

promotion is becoming common as posts are professionally designed because they
reflect your brand image. Using gif image is another way to visually attract
customers.

3. Use Promotional Campaigns

New brands on social media are like a small piece of a puzzle, and it is really difficult
to reach thousands of customers organically; it is not impossible but it may take time.

The best part about social media is that you can spend little amount of money to get
your content a mega boost in reaching your targeted audience.

Campaigns are intended to give incentives to your audience which will enable user
participation.

Contests can be carried once or twice a month and rewards can be given, e.g. if you
are a cookware business, you may decide to give a free deep cooking pot to the
winner, this will not only help people engage with your brand but will also allow the
customers to try out your product which can generate future sales.

4. Market Segmentation

Social Media sites are really effective in reaching out audiences for your kind of
business. It is however important because potential clients are only the ones who
can relate themselves to your product.

Now it is easy as you can reach out specific targets by segmenting for your type of
brand according to location, age, gender, interests and much more.

5. Customer Experience and Service

One of the most important part of social media site, customers really take the
behavior of businesses into account and that attracts them the most.

The quality that customers are provided with, sets an impression for your brand
online; try to give your customer with all possible information about your brand
including your location, phone number, website link etc. Nowadays social media
sites are the largest platform used by people to acquire any e-commerce business’s
information therefore you should provide the best customer experience.

Customer service really helps you improve your customer base, establish long term
relations and much more. A good service given to your customer works as a “word-
of-mouth” from the customer satisfied by your service will market you all over
his/her social networking, and it is a good strategy to improve your brand image and
awareness. Provide full information of the product that you have posted on your
social media page e.g. price, quality and all possible details of your product.
Let’s say you entered an outlet, e.g. clothing, and all shirts are hanged without a
price tag or the size, what impression will it generate?

Social Media is just like an online outlet for your brand therefore customer service
should not be overlooked.

Other ways to provide customers with the best experience is to be really active, deal
with their queries really fast, always check for your inbox and reply them quickly.

Summing up the informative Session

Social Media Marketing is the best and most cost effective way to get your e-
commerce business a great boost in its sales, brand image, brand awareness, brand
recognition and customer base.
You can sell your products all over the world at any place and to any person and not
just in your local surroundings, furthermore consumers would pay even a little extra
money to get products right at their door step, therefore an online business with well-
established links on social media is the best strategy to look into.

Published On: https://www.buzzinteractive.co/5-ways-to-boost-ecommerce-business-through-social-media/