Sell Your Book on Amazon_Excerpt

EXCERPTThis book may not be reproduced, transmitted, or stored in whole or in part by any means, including
graphic, electronic, or mechanical without the express written consent of the publisher except in the

case of brief quotations embodied in critical articles and reviews.
Sell Your Book on Amazon

Top-Secret Tips Guaranteed to Increase Sales for Print-On-Demand and Self-Publishing Writers
NEWLY REVISED FOR 2016 THIRD EDITION
All Rights Reserved
Copyright © 2007, 2010, 2016 Outskirts Press, Inc.

Outskirts Press
http://www.outskirtspress.com

ISBN-10: 1-4327-0196-7
ISBN-13: 978-1-4327-0196-3
Library of Congress Control Number: 2006940383

Outskirts Press and the “OP” logo are trademarks belonging to
Outskirts Press, Inc.

Printed in the United States of America

EXCERPTCHAPTER

3THE BOOK DETAIL PAGE

Š‡ •‹‰Ž‡ ‘•– ‹’‘”–ƒ– ƒœ‘ ’ƒ‰‡
ˆ‘” ƒ—–Š‘”• ‹• –Š‡ ’ƒ‰‡ –Šƒ– •Š‘™…ƒ•‡• –Š‡‹”
„‘‘Ǥ Š‡ ƒŽ‡• ƒ‰‡ǡ ‘” ‘‘ ‡–ƒ‹Ž ƒ‰‡ǡ
Šƒ• ƒŽŽ –Š‡ ‹ˆ‘”ƒ–‹‘ ƒ …‘•—‡” ™‹ŽŽ ‡‡†
–‘ ƒ‡ ƒ ’—”…Šƒ•‹‰ †‡…‹•‹‘Ǥ – ‹• –Š‡ ’ƒ‰‡
‘ ƒœ‘ –Šƒ– ‡š‹•–• •‘Ž‡Ž› ˆ‘” –Š‡ ’—”’‘•‡
‘ˆ ‹ˆ‘”‹‰ ’‡‘’Ž‡ ƒ„‘—– ›‘—” „‘‘ ƒ†
•‡ŽŽ‹‰ …‘’‹‡• ‘ˆ ›‘—” „‘‘Ǥ

†‡”•–ƒ†‹‰ ƒ† •›•–‡ƒ–‹…ƒŽŽ› „—‹Ž†‹‰
your ‘‘ ‡–ƒ‹Ž ƒ‰‡ ‹• ƒ ˜‡”› ‹’‘”–ƒ– ’ƒ”–
‘ˆ ›‘—” •—……‡•• ‘ ƒœ‘Ǥ ‘ ™‡ ƒ”‡ ‰‘‹‰
–‘ †‹•…—•• ƒŽŽ –Š‡ ‡Ž‡‡–• …‘’”‡Š‡•‹˜‡Ž›Ǥ

‘” –Š‡ ’—”’‘•‡• ‘ˆ –Š‹• …Šƒ’–‡”ǡ ™‹ŽŽ ”‡-
ˆ‡” –‘ –Š‡ ‘‘ ‡–ƒ‹Ž ƒ‰‡ –Šƒ– ˆ‡ƒ–—”‡• ‘‡

35

36 Sell Your Book on Amazon

‘ˆ › „‘‘•ǡ –‹–Ž‡† ‡ŽˆǦ —„Ž‹•Š‹‰ ‹’Ž‹Ƥ‡†.

Š‘’‡ ›‘— Šƒ˜‡ –Š‡ ‘’’‘”–—‹–› –‘ ”‡˜‹‡™

–Š‹• …Šƒ’–‡” ‹ ˆ”‘– ‘ˆ ƒ …‘’—–‡” „‡…ƒ—•‡

›‘—” ‘˜‡”ƒŽŽ Ž‡ƒ”‹‰ ™‹ŽŽ „‡ ‡Šƒ…‡† „›

viewing a ‘‘ ‡–ƒ‹Ž ƒ‰‡ ƒŽ‘‰ ™‹–Š ‡Ǥ

Š‡ǡ ‘…‡ ›‘— ƒ”‡ …‘ˆ‘”–ƒ„Ž‡ǡ –”ƒ•‹–‹‘

to the ‘‘ ‡–ƒ‹Ž ƒ‰‡ ˆ‘” ›‘—” „‘‘Ǥ Š‡”‡

™‹ŽŽ „‡ †‹ơ‡”‡…‡•Ǥ Š‡ Ž‘‘ ƒ† ˆ‡‡Ž ‘ˆ ‡ƒ…Š

EXCERPT ‘‘ ‡–ƒ‹Ž ƒ‰‡ ‹• Žƒ”‰‡Ž› †‡’‡†‡– —’‘

–Š‡ ‹ˆ‘”ƒ–‹‘ –Š‡ ƒ—–Š‘” ƒ†Ȁ‘” ’—„Ž‹•Š‡”

•—’’Ž‹‡• –‘ ƒœ‘ ƒ„‘—– –Š‡ „‘‘Ǥ

The advantage to ˜‹‡™‹‰ › ‡šƒ’Ž‡

Ƥ”•– ‹• –Šƒ– ƒŽŽ –Š‡ ‡Ž‡‡–• …‘˜‡” ‹ –Š‹•

…Šƒ’–‡” ƒ”‡ –Š‡”‡ǡ ƒŽ–Š‘—‰Š ‹– ‹• ‹’‘”–ƒ– –‘

—†‡”•–ƒ† –Šƒ– ƒœ‘ ’”‡•‡–• ™‡„’ƒ‰‡•

†›ƒ‹…ƒŽŽ› –‘ –Š‡ —•‡” „ƒ•‡† —’‘ –Š‡ —•‡”ǯ•

’”‡ˆ‡”‡…‡•Ǥ  ‘–Š‡” ™‘”†•ǡ ƒœ‘ ”‡‡-

„‡”• ™Šƒ– ’”‘†—…–• ƒ —•‡” ’—”…Šƒ•‡• ƒ†

™Šƒ– ’”‘†—…–• ƒ —•‡” ‡š’”‡••‡• ‹–‡”‡•– ‹

ƒ† –Š‡ …”‡ƒ–‡• ƒ ’‡”•‘ƒŽ •Š‘’’‹‰ ‡š’‡”‹-

‡…‡ ƒ……‘”†‹‰Ž›Ǥ

Šƒ– †‘‡• –Šƒ– ‡ƒǫ ˜‡ ‹ˆ ›‘— ƒ”‡

The more Ž‘‘‹‰ ƒ– –Š‡ ‘‘ ‡–ƒ‹Ž ƒ‰‡ ˆ‘” Self-Pub-

‹ˆ‘”ƒ–‹‘ Ž‹•Š‹‰ ‹’Ž‹Ƥ‡†ǡ ›‘—” ‡š’‡”‹‡…‡ ƒ› †‹ơ‡”
Amazon has about
you and your ˆ”‘ ™Šƒ– †‡•…”‹„‡ „‡…ƒ—•‡ ƒœ‘ †‹•-

„‘‘ǡ –Š‡ ‘”‡ ’Žƒ›• ‹ˆ‘”ƒ–‹‘ ’‡”–ƒ‹‹‰ –‘ ‘–Š‡” ’”‘†-
Ž‹‡Ž› ‹– ‹• –Šƒ–
ƒœ‘ ™‹ŽŽ Ƥ† —…–• ›‘— Šƒ˜‡ ˜‹‡™‡† ’”‡˜‹‘—•Ž›Ǥ › •’‡…‹Ƥ…

‘–Š‡” •Š‘’’‡”• „‘‘ †ƒ–ƒ ‹• …‘•‹•–‡–ǡ „—– •‘‡ •—’’Ž‡-

interested in ‡–ƒ”› ’”‘†—…– ‹ˆ‘”ƒ–‹‘ ˜ƒ”‹‡• „› ˜‹‡™-

buying it.

‡”Ǥ – ‹• –Š‹• —‹“—‡ ‡š’‡”‹‡…‡ –Šƒ– †‡Ƥ‡•

—–Š‘” ‡–”ƒŽ Ƭ ƒœ‘ ”‘ƤŽ‡• 37

ƒœ‘Ǥ – ‹• ™Šƒ– ƒ‡• ƒœ‘ •‘ ‹’‘”-
tant to understand when you are trying to
•‡ŽŽ ›‘—” „‘‘Ǥ Šƒ– †›ƒ‹… •Š‘’’‹‰ ‡š-
’‡”‹‡…‡ ‡ƒ• ƒœ‘ ‹• –ƒ‹Ž‘”‹‰ ›‘—” ‡š-
’‡”‹‡…‡ –‘ ›‘—” ™ƒ–• ƒ† †‡•‹”‡•Ǥ ƒœ‘
–”‹‡• –‘ ƒ–‹…‹’ƒ–‡ ™Šƒ– ’”‘†—…–• ›‘— ™ƒ–Ǥ
Š‡ ‘”‡ ‹ˆ‘”ƒ–‹‘ ƒœ‘ Šƒ• ƒ„‘—–
›‘— ƒ† ›‘—” „‘‘ǡ –Š‡ ‘”‡ Ž‹‡Ž› ‹– ‹• –Šƒ–
ƒœ‘ ™‹ŽŽ Ƥ† ‘–Š‡” •Š‘’’‡”• ‹–‡”‡•–‡†
‹ „—›‹‰ ‹–Ǥ —„•‡“—‡–Ž›ǡ ƒœ‘ —•‡• –Šƒ–
‘™Ž‡†‰‡ –‘ –ƒ‹Ž‘” ƒ —‹“—‡ ‡š’‡”‹‡…‡ ˆ‘”
ƒŽŽ ‹–• •Š‘’’‡”•ǡ ™Š‹…Š ƒ› ‹…Ž—†‡ ‹–”‘†—…-
‹‰ ›‘—” „‘‘ –‘ ‡™ „—›‡”•Ǥ

You can view the ‘‘ ‡–ƒ‹Ž ƒ‰‡ ˆ‘” ›
„‘‘ „› Ƥ”•– •‡ƒ”…Š‹‰ ˆ‘” Self-Publishing Sim-
’Ž‹Ƥ‡† ‹ –Š‡ ƒœ‘ •‡ƒ”…Š „‘šǤ › „‘‘
™‹ŽŽ ƒ’’‡ƒ” ‘ –Š‡ ”‡•—Ž–• Ž‹•–Ǥ ‹…‡ –Š‡”‡ ƒ”‡
—Ž–‹’Ž‡ „‘‘• ™‹–Š › –‹–Ž‡ ȋ…ƒǯ– …‘’›”‹‰Š–
„‘‘ –‹–Ž‡•Ȍǡ Ž‘‘ ˆ‘” › ƒ‡ǡ –‘‘Ǥ Ž‹… ‘
–Š‡ –‹–Ž‡ ‘” …‘˜‡” ‹ƒ‰‡ •‘ ™‡ …ƒ ‡šƒ‹‡
the ‘‘ ‡–ƒ‹Ž ƒ‰‡ ˆ”‘ –‘’ –‘ „‘––‘Ǥ
EXCERPT
LOOK INSIDE 

Š‡ ‘•– ‘–‹…‡ƒ„Ž‡ ‡Ž‡‡– ‘ˆ ƒ› ‘‘
‡–ƒ‹Ž ƒ‰‡ ‹• –Š‡ …‘˜‡” ‹ƒ‰‡Ǥ ƒœ‘ ‘™•
–Šƒ– ’‡‘’Ž‡ Œ—†‰‡ „‘‘• „› –Š‡‹” …‘˜‡”•ǡ •‘
–Š‡ …‘˜‡” ‹ƒ‰‡ ‹• ’Žƒ…‡† …‘•’‹…—‘—•Ž› ‹
–Š‡ —’’‡” Ž‡ˆ– ’‘”–‹‘ ‘ˆ –Š‡ ’ƒ‰‡Ǥ Š‡ ‘‘

38 Sell Your Book on Amazon

‘‘ •‹†‡ •‹†‡ ‰”ƒ’Š‹… ‹• ƒ„‘˜‡ –Š‡ …‘˜‡” ‰”ƒ’Š‹… ƒ†
digitizes your •ƒ›• Dz ‘‘ •‹†‡dz ™‹–Š ƒ ƒ””‘™ ’‘‹–‹‰ –‘-
„‘‘ ƒ† ƒ‡• ‹– ™ƒ”† –Š‡ …‘˜‡” ‰”ƒ’Š‹…Ǥ
ƒ˜ƒ‹Žƒ„Ž‡ –‘ †‹••‡…–
ƒ† ƒƒŽ›œ‡Ǥ Š‡ ›‘— ‰‘ ‹–‘ ƒ „‘‘•–‘”‡ ƒ† ’‹…
—’ ƒ „‘‘ǡ ›‘— …ƒ ƪ‹’ ‹– ‘˜‡” ‹ ›‘—” Šƒ†•ǡ
By scanning ˆƒ –Š‡ ’ƒ‰‡•ǡ ƒ† ”‡ƒ† –Š‡ Ƥ”•– ’ƒ”ƒ‰”ƒ’ŠǤ
and storing ‘‘ •‹†‡ ‹• ƒœ‘ǯ• ƒ•™‡” –‘ „”‘™•‹‰
–Š‡ …‘–‡–•ǡ „‘‘• ƒ– ƒ ƒ…–—ƒŽ „‘‘•–‘”‡Ǣ ‹– ‡ƒ„Ž‡• ›‘—
ƒœ‘ ‡š–”ƒ…–• –‘ •…ƒ –Š”‘—‰Š ƒ •‡Ž‡…– —„‡” ‘ˆ †‹‰‹–ƒŽ
‹ˆ‘”ƒ–‹‘ ‹ ’ƒ‰‡• ‘ˆ –Š‡ „‘‘ ƒ† •‡‡ –Š‡ „ƒ… …‘˜‡”Ǥ
addition to the ƒœ‘ …Žƒ‹• –Šƒ– „‘‘• ’ƒ”–‹…‹’ƒ–‹‰ ‹
–‹–Ž‡ǡ ƒ—–Š‘” ƒ‡ǡ ‘‘ •‹†‡ •‡ŽŽ „‡––‡” –Šƒ „‘‘• –Šƒ– †‘
‘– ’ƒ”–‹…‹’ƒ–‡Ǥ
and Ǥ
EXCERPT Šƒ– ˆƒ…– ƒŽ‘‡ •Š‘—Ž† …‘˜‹…‡ ›‘— –‘
•‹‰Ǧ—’ ˆ‘” ‘‘ •‹†‡Ǥ —– ‹ˆ ‘–ǡ Š‡”‡ ‹•
ƒ‘–Š‡” ”‡ƒ•‘ǣ ƒ”–‹…‹’ƒ–‹‰ ‹ ‘‘ •‹†‡
†‹‰‹–‹œ‡• ›‘—” „‘‘ ƒ† ƒ‡• ‹– ƒ˜ƒ‹Žƒ„Ž‡
ˆ‘” ƒœ‘ǯ• …‘’—–‡” –‘ †‹••‡…– ƒ† ƒƒ-
Ž›œ‡Ǥ › •…ƒ‹‰ ƒ† •–‘”‹‰ –Š‡ …‘–‡–•
‘ˆ ›‘—” „‘‘ǡ ƒœ‘ ‡š–”ƒ…–• ƒ††‹–‹‘ƒŽ
‹ˆ‘”ƒ–‹‘ ‘–Š‡” –Šƒ Œ—•– –Š‡ –‹–Ž‡ǡ ƒ—–Š‘”
ƒ‡ǡ ƒ† Ǥ Š‡”‡ˆ‘”‡ǡ ‹– ‹• ‘”‡ Ž‹‡Ž›
–Šƒ– ƒœ‘ǯ• •‡ƒ”…Š ‡‰‹‡ ™‹ŽŽ ’”‡•‡–
›‘—” „‘‘ ‹ •‡ƒ”…Š ”‡•—Ž–• –‘ ’‡‘’Ž‡ ™Š‘
might buy it.

Š‡ ‘”‡ ‹ˆ‘”ƒ–‹‘ ƒœ‘ Šƒ• ƒ„‘—–
›‘—” „‘‘ǡ –Š‡ ‘”‡ ‡š’‘•—”‡ ›‘—” „‘‘ ”‡-
…‡‹˜‡•Ǥ ˆ –Š‡”‡ ‹• ‘‡ ‘˜‡”ƒŽŽ –Š‡‡ –‘ –Š‹•
„‘‘ǡ ‹– ‹• ƒ„‘—– ‹…”‡ƒ•‹‰ ›‘—” ‡š’‘•—”‡
ƒ† ›‘—” „‘‘ǯ• ‡š’‘•—”‡ ‘ ƒœ‘Ǥ

The Book Detail Page 39

• –Š‡ ƒ—–Š‘”ǡ ›‘— ƒ”‡ ƒŽ”‡ƒ†› ƒ™ƒ”‡ EXCERPT ƒœ‘ ’”‡•‡–•
‘ˆ ›‘—” ‘™ „‘‘ ƒ† ‹–• ‘‘ ‡–ƒ‹Ž ƒ‰‡Ǥ ™‡„’ƒ‰‡•
‘— ƒ› Ž‘‘ ƒ– ‹– ƒŽŽ –Š‡ –‹‡ǡ „—– ›‘— ’”‘„- †›ƒ‹…ƒŽŽ› –‘
ƒ„Ž› ‡˜‡” ‹–‡† –‘ „—› ›‘—” ‘™ „‘‘ ȋƒŽ- the user based
–Š‘—‰Š –Šƒ–ǯ• ‘– ƒ Š‘””‹„Ž‡ ‹†‡ƒǢ ‡˜‡”› „‘‘ —’‘ –Š‡ —•‡”ǯ•
‡‡†• –‘ •‡ŽŽ ƒ– Ž‡ƒ•– ‘‡ …‘’› –‘ –”‹‰‰‡” •‘‡ ’”‡ˆ‡”‡…‡•Ǥ 
‘ˆ –Š‡•‡ –‘‘Ž•ȌǤ ‘–Š‡” ™‘”†•ǡ
Amazon creates a
Š‡ –”‹…ǡ –Š‡”‡ˆ‘”‡ǡ ‹• –‘ ‰‡– ’‡‘’Ž‡ ™Š‘ ’‡”•‘ƒŽ •Š‘’’‹‰
Šƒ˜‡ ‡˜‡” Š‡ƒ”† ‘ˆ ›‘— ‘” ›‘—” „‘‘ –‘ †‹•- ‡š’‡”‹‡…‡ „ƒ•‡†
…‘˜‡” ‹– –Š‡•‡Ž˜‡•Ǥ Š‡› ‡‡† –‘ Ž‡ƒ” ƒ„‘—– —’‘ ’”‘†—…–• ›‘—
‹– –Š”‘—‰Š –Š‡ —‹“—‡ •Š‘’’‹‰ ‡š’‡”‹‡…‡ have bought in the
ƒœ‘ …”‡ƒ–‡• ˆ‘” –Š‡Ǥ  ‘”†‡” ˆ‘” –Šƒ– ’ƒ•–Ǥ
–‘ Šƒ’’‡ǡ ƒœ‘ ‡‡†• ƒ Ž‘– ‘ˆ ‹ˆ‘”ƒ-
–‹‘ ƒ„‘—– ›‘—” „‘‘Ǥ

”‡…‘‡† •‹‰‹‰Ǧ—’ ˆ‘” ‘‘ •‹†‡
ˆ‘” ƒŽŽ ›‘—” ’—„Ž‹•Š‡† „‘‘•Ǥ Š‡”‡ ‹• …‘-
–”‘˜‡”•› ƒ„‘—– –Š‡ ’”‘‰”ƒǡ ’ƒ”–‹…—Žƒ”Ž› ‹
–‡”• ‘ˆ ‹–• …‘–”ƒ…–—ƒŽ Žƒ‰—ƒ‰‡Ǥ …‡”–ƒ‹
…Žƒ—•‡ ‹ –Š‡ …‘–”ƒ…– ‰‹˜‡• ƒœ‘ –Š‡
”‹‰Š– –‘ Š‘Ž† –Š‡ †‹‰‹–ƒŽ †ƒ–ƒ ˆ‘” ›‘—” –‹–Ž‡
‹†‡Ƥ‹–‡Ž›Ǥ ˜‡ ‹ˆ ƒœ‘ ‘ Ž‘‰‡” Šƒ•
–Š‡ ”‹‰Š– –‘ •‡ŽŽ ›‘—” „‘‘ǡ –Š‡› •–‹ŽŽ Šƒ˜‡
–Š‡ ”‹‰Š– –‘ †‹•’Žƒ› –Š‡ „‘‘ ‘ –Š‡‹” ™‡„-
•‹–‡ǡ ƒŽ„‡‹– ‹– Dz‘—– ‘ˆ •–‘…dz ‘” Dz‘—– ‘ˆ ’”‹–Ǥdz
‘‡ ƒ—–Š‘”• †‹•Ž‹‡ ‰”ƒ–‹‰ ƒœ‘ –Šƒ–
Ž‡˜‡Ž ‘ˆ …‘–”‘Ž ‘˜‡” –Š‡‹” ƒ–‡”‹ƒŽ•Ǥ

Ž–‹ƒ–‡Ž›ǡ ‘‘ •‹†‡ Š‡Ž’• ƒœ‘ †—-
’Ž‹…ƒ–‡ ƒ „‘‘•–‘”‡ ‡š’‡”‹‡…‡Ǥ ‹‰Š– ‘™ǡ
–Š‡ –‡”‡– Šƒ• ‘– ˆ‘—† ƒ ™ƒ› –‘ ”‡’Ž‹…ƒ–‡
–Šƒ– –Š”‡‡Ǧ†‹‡•‹‘ƒŽ ‡š’‡”‹‡…‡ ƒ› ‘–Š‡”

EXCERPT40 Sell Your Book on Amazon

™ƒ›Ǥ –‹Ž ‹– †‘‡•ǡ ‘‘ •‹†‡ ‹• ƒœ‘ǯ•
answer. Visit www.amazon.com/sitb ‹ˆ ›‘—
™ƒ– –‘ •‹‰ —’ ˆ‘” ‘‘ •‹†‡Ǥ ƒœ‘ ™‹ŽŽ
‡‡† ƒ —•‡…—”‡† ƤŽ‡ ‘ˆ ›‘—” ‹–‡”‹‘”Ǥ

 TITLE INFORMATION

„‘˜‡ –Š‡ ‘‘ •‹†‡ Ž‘‰‘ ƒ† …‘˜‡” ‹-
ƒ‰‡ ‹• –Š‡ –‹–Ž‡ǡ •—„–‹–Ž‡ǡ ƒ† ƒ—–Š‘”ǯ• ƒ‡Ǥ
‘—” –‹–Ž‡ ƒ† •—„–‹–Ž‡ …‘„‹ƒ–‹‘ •Š‘—Ž†
…‘–ƒ‹ ‡˜‡”› …‘…‡‹˜ƒ„Ž‡ ‡›™‘”† •‡ƒ”…Š
–‡” ‘” ’Š”ƒ•‡ ›‘— …ƒ –Š‹ ‘ˆ ”‡‰ƒ”†‹‰
›‘—” –‘’‹… ȋ›‡•ǡ ‡˜‡ ‹ˆ ‹– ‹• Ƥ…–‹‘ȌǤ

Š‡ ›‘— …Ž‹… ‘ –Š‡ ƒ—–Š‘”ǯ• ƒ‡ǡ ƒ
’‘’Ǧ—’ ƒ’’‡ƒ”• ‹ ™Š‹…Š ›‘— …ƒ ‰‘ –‘ –Š‡
ƒ—–Š‘”ǯ• Dz’ƒ‰‡dz ȋ™Š‹…Š ‹• –Š‡ ƒ—–Š‘” ’ƒ‰‡
›‘— ƒ†‡ ‹ –Š‡ Žƒ•– …Šƒ’‡”Ȍǡ ‘” ›‘— …ƒ
•‡‡ ƒŽŽ –Š‡ •‡ƒ”…Š ”‡•—Ž–• ˆ‘” –Šƒ– ƒ—–Š‘”Ǥ

”‡…‘‡† ƒ‰ƒ‹•– †‘‹‰ ™Šƒ– ‘”‹‰‹-
ƒŽŽ› †‹† ƒ• –Š‡ ƒ—–Š‘” ‘ˆ Self-Publishing Sim-
’Ž‹Ƥ‡†Ǥ —•‡† › …‘’ƒ› ƒ‡ ƒ• –Š‡ ƒ—-
–Š‘” ‹•–‡ƒ† ‘ˆ › ƒ‡Ǥ • ƒ ”‡•—Ž–ǡ ƒ-
œ‘ †‹† ‘– †‹•’Žƒ› › ˆ—ŽŽ „‹„Ž‹‘‰”ƒ’Š› ™Š‡
…Ž‹…‹‰ › „›Ž‹‡Ǥ Šƒ˜‡ •‹…‡ …Šƒ‰‡† ‹–ǡ
ƒ† ‘™ „—›‡”• •‡‡ ƒŽŽ –Š‡ ‘–Š‡” „‘‘•
Šƒ˜‡ ™”‹––‡ǡ ‹…Ž—†‹‰ –Š‡ ‘‡ ‹ ›‘—” Šƒ†Ǥ
Š‡ –Š‡ ƒ—–Š‘” ™ƒ• Ž‹•–‡† ƒ• Dz —–•‹”–•
”‡••dz ‹•–‡ƒ† ‘ˆ Dz ”‡– ƒ’•‘ǡdz ƒœ‘
†‹† ‘– ”‡…‘‰‹œ‡ › ‘–Š‡” ’—„Ž‹…ƒ–‹‘• ƒ†

The Book Detail Page 41

–Š‡”‡ˆ‘”‡ †‹† ‘– ’”‘‘–‡ –Š‡ –Š”‘—‰Š › EXCERPT
‡ŽˆǦ —„Ž‹•Š‹‰ ‹’Ž‹Ƥ‡† „›Ž‹‡Ǥ

‡ ‘ˆ –Š‡ ”‡“—‹”‡‡–• ‘ˆ •—……‡••ˆ—ŽŽ›
„”ƒ†‹‰ ›‘—”•‡Žˆ ƒ• ƒ ™”‹–‡” ‹• ’—„Ž‹•Š‹‰
—Ž–‹’Ž‡ „‘‘•Ǥ ˆ ›‘— Šƒ˜‡ ™”‹––‡ —Ž–‹’Ž‡
„‘‘•ǡ –Š‡ ƒ—–Š‘” Ž‹ ‹‡†‹ƒ–‡Ž› ‹…”‡ƒ•‡•
–Š‡ ‡š’‘•—”‡ ‘ˆ ƒŽŽ ›‘—” „‘‘•Ǥ ‘– ‘Ž› ‹•
–Šƒ– ƒ „”ƒ†‹‰ ‡Ž‡‡– ƒŽŽ ‹ ‹–•‡Žˆǡ ‹– ‹• ƒŽ•‘
ƒ ™ƒ› ‘ˆ ƒ”‡–‹‰ –‘ ƒ ’”‡Ǧ“—ƒŽ‹Ƥ‡† „—›‡”Ǥ
ˆ …‘•—‡”• ”‡ƒ† ƒ „‘‘ „› ›‘— ƒ† ™ƒ– –‘
”‡ƒ† ‘–Š‡”•ǡ ƒœ‘ ƒ‡• ‹– ‡ƒ•› ˆ‘” –Š‡
–‘ Ƥ† all ›‘—” „‘‘•Ǥ

ˆ ›‘— ƒ”‡ ‡š‡”–‹‰ ‡ơ‘”– –‘ ’”‘‘–‡ ‘‡
„‘‘ǡ ƒ† ƒœ‘ ƒ‡• ‹– –Š‹• ‡ƒ•› –‘ …”‘••Ǧ
’”‘‘–‡ǡ ›‘— ‹‰Š– ƒ• ™‡ŽŽ ’—„Ž‹•Š ‘”‡
„‘‘•ǡ ”‹‰Š–ǫ Ž› Šƒ˜‡ ‘‡ „‘‘ •‘ ˆƒ”ǫ
‡–
„—•›Ǥ Š‡ ‡ƥ…‹‡…‹‡• —Ž–‹’Ž› ƒ• ›‘— ’—„Ž‹•Š
‘”‡ „‘‘• ‘ ƒœ‘Ǥ

‡š– –‘ –Š‡ …‘˜‡”ǡ ƒœ‘ †‹•’Žƒ›• –Š‡
Dz„—› „‘š‡•dz ™Š‹…Š ‘ơ‡” †‹ơ‡”‡– „—›‹‰ ‘’-
–‹‘•ǡ •—…Š ƒ• –Š‡ ’ƒ’‡”„ƒ… ‡†‹–‹‘ǡ Šƒ”†„ƒ…
‡†‹–‹‘ǡ ƒ—†‹‘ ‡†‹–‹‘ǡ ‘” ƒ”‡–’Žƒ…‡ ‘ơ‡”•
ȋ‹†‡–‹Ƥ‡† ƒ• Dz‘–Š‡” •‡ŽŽ‡”•ǤdzȌ ƒ…Š ‡†‹–‹‘
Šƒ• ƒ Ž‹•– ’”‹…‡Ǥ

LIST PRICE 

Š‡ Ž‹•– ’”‹…‡ ‹• •›‘›‘—• ™‹–Š –Š‡
•—‰‰‡•–‡† ”‡–ƒ‹Ž ’”‹…‡ ‘ˆ –Š‡ „‘‘Ǥ ˆ –Š‡

42 Sell Your Book on Amazon

EXCERPT „‘‘ ‹• †‹•…‘—–‡†ǡ ƒ •‡…‘†ƒ”› —„‡”ǡ
‘—• ’”‘‘–‹‘• …ƒŽŽ‡† Dz ”‹…‡ǡdz ‹• •Š‘™ ‹ ”‡†Ǥ
are why you
ƒœ‘ †‡…‹†‡• ™Š‹…Š „‘‘• –‘ discount
•Š‘—Ž† †‹”‡…– „‘‘ „ƒ•‡† —’‘ ƒ —„‡” ‘ˆ ˆƒ…–‘”•ǡ ‹…Ž—†‹‰
•ƒŽ‡• –Š”‘—‰Š –Š‡ •‡ƒ•‘ǡ –Š‡ ’—„Ž‹•Š‡”ǡ ƒ† ‘•– ‹’‘”-
–ƒ–Ž›ǡ ƒœ‘ǯ• ’”‘Ƥ– ƒ”‰‹ ‘ –Š‡ „‘‘Ǥ
ƒœ‘Ǥ ‡”Šƒ’• • ƒ ”—Ž‡ǡ ‡‹–Š‡” –Š‡ ƒ—–Š‘” ‘” ’—„Ž‹•Š‡”
a user decides to Šƒ˜‡ ƒ› …‘–”‘Ž ‘˜‡” ƒœ‘ǯ• ’”‹…‹‰ ‘”
„—› ›‘—” „‘‘ ˆ‘” discounting.
no other reason
ˆ …‘—”•‡ǡ –Š‡”‡ ƒ”‡ ƒŽ™ƒ›• ‡š…‡’–‹‘•
–Šƒ –‘ “—ƒŽ‹ˆ› –‘ –Š‡ ”—Ž‡ǡ ”‹‰Š–ǫ  –Š‡ …ƒ•‡ ‘ˆ Self-Publish-
ˆ‘” ˆ”‡‡ •Š‹’’‹‰ ‹‰ ‹’Ž‹Ƥ‡†ǡ ‡š’‡…– ƒœ‘ ƒŽ™ƒ›• –‘
ˆ‘” –Š‡ ”‡•– ‘ˆ Š‡” •‡ŽŽ ‹– ˆ‘” –Š‡ Ž‹•– ’”‹…‡Ȅ–Šƒ– ‹•ǡ ™‹–Š‘—– ƒ›
†‹•…‘—–‹‰Ǥ ™ƒ–‡† –‘ ƒ‡ –Š‹• „‘‘ ƒ•
order. ‹‡š’‡•‹˜‡ ƒ• ’‘••‹„Ž‡ –‘ ‡…‘—”ƒ‰‡ ƒš‹-
— ”‡ƒ†‡”•Š‹’Ǥ † „› •Š‘”–Ǧ†‹•…‘—–‹‰
–Š‡ „‘‘ǡ –Š‡”‡ ‹• „ƒ•‹…ƒŽŽ› œ‡”‘ ƒ”‰‹ ˆ‘”
Amazon to †‹•…‘—– –Š‡ ’”‹…‡ ˆ—”–Š‡”Ǥ †‹•-
…—•• ’”‹…‹‰ ‘’–‹‘• ‹ Šƒ’–‡” ‡˜‡Ǥ

‘”–—ƒ–‡Ž›ǡ ‡ŽˆǦ —„Ž‹•Š‹‰ ‹’Ž‹Ƥ‡†
‹• ‡Ž‹‰‹„Ž‡ ˆ‘” ƒœ‘ǯ• ‘™ ”‡‡ Š‹’’‹‰
’”‘‘–‹‘ ™Š‡ „‘—‰Š– ™‹–Š ƒ††‹–‹‘ƒŽ
„‘‘• –‘–ƒŽ‹‰ ƒ– Ž‡ƒ•– ͖͙͂Ǥ ‘—• ’”‘‘-
–‹‘• •—…Š ƒ• –Š‹• ƒ”‡ ”‡ƒ•‘• ›‘—” ƒ”‡–-
‹‰ ‡ơ‘”–• •Š‘—Ž† †‹”‡…– „‘‘ •ƒŽ‡• –Š”‘—‰Š
ƒœ‘Ǥ ‡”Šƒ’• ƒ —•‡” †‡…‹†‡• –‘ „—› ›‘—”
„‘‘ ˆ‘” ‘ ‘–Š‡” ”‡ƒ•‘ –Šƒ –‘ “—ƒŽ‹ˆ› ˆ‘”
ˆ”‡‡ •Š‹’’‹‰ ˆ‘” –Š‡ ”‡•– ‘ˆ Š‡” ‘”†‡”Ǥ •ƒŽ‡
‹• ƒ •ƒŽ‡ǡ ƒ† ƒœ‘ ‹• ƒ •Ž‹… •ƒŽ‡•’‡”•‘ǥ
‡”ǡ …‘’—–‡”Ǥ

The Book Detail Page 43

AMAZON MARKETPLACE 

‹‡ ˆ‘” ƒ‘–Š‡” …‘–”‘˜‡”•‹ƒŽ •‡…–‹‘ ‘ˆ EXCERPT
ƒœ‘Ȅ–Š‡ ƒ”‡–’Žƒ…‡Ǥ Ž‹… ‘ –Š‡ „‘š
‘” –ƒ„ ”‡ƒ†‹‰ Dz‘–Š‡” •‡ŽŽ‡”•dz ‘” ‘ –Š‡ –‹›
Ž‹• …Žƒ‹‹‰ DzšǦ—„‡” ‘ˆ …‘’‹‡• —•‡† ˆ‘”
šǦƒ‘—– ‘ˆ ‘‡›dzȌǤ ‘‹‰ •‘ –ƒ‡• ›‘— –‘
ƒ ’ƒ‰‡ ™Š‡”‡ —Ž–‹’Ž‡ …‘’‹‡• ‘ˆ –Š‡ „‘‘ ƒ”‡
ƒ˜ƒ‹Žƒ„Ž‡ ‹ „‘–Š Dz‡™dz ƒ† Dz—•‡†dz …‘†‹-
–‹‘• ˆ‘” †”ƒ•–‹…ƒŽŽ› ”‡†—…‡† ’”‹…‡•Ǥ

‘™ …ƒ ƒœ‘ •‡ŽŽ „‘‘• …Š‡ƒ’‡” –Šƒ
‹–• ‘™ †‹•…‘—–‡† ’”‹…‡ǫ Šƒ– †‘‡• –Š‹•
‡ƒǫ – ‡ƒ• –Šƒ– ƒœ‘ ‹• „‘–Š ƒ ”‡–ƒ‹Ž
•–‘”‡ ƒ† ƒ ›ƒ”† •ƒŽ‡Ǥ Ž‹…‹‰ ‘ ‡‹–Š‡” –Š‡
new or used Ž‹ „”‹‰• —’ –Š‡ ƒ”‡–’Žƒ…‡
Ž‹•–‹‰• ˆ‘” –Šƒ– „‘‘Ǥ

– ‘‡ –‹‡ǡ –Š‡”‡ ƒ…–—ƒŽŽ› —•‡† –‘ „‡ ƒ
Ž‹––Ž‡ Š‡ƒ†‹‰ ˆ‘” –Š‹• Ž‹ –Šƒ– …ƒŽŽ‡† ‹–•‡Žˆ –Š‡
Dz ƒ”‡–’Žƒ…‡dz •‡…–‹‘Ǥ ‡”Šƒ’• ƒœ‘ ‹•
•–‹ŽŽ •–”—‰‰Ž‹‰ ™‹–Š Š‘™ –‘ †‡ƒŽ ™‹–Š –Š‹• •‡…-
–‹‘ǡ „‡…ƒ—•‡ –Š‡”‡ ‹• •‘‡ …‘ˆ—•‹‘ ƒ„‘—–
‹–Ǥ ‡…‡ǡ –Š‡ …‘–”‘˜‡”•›Ǥ

 ‘‡ Ž‡˜‡Žǡ ƒ”‡–’Žƒ…‡ ‹• •‹‹Žƒ” –‘
‡ ƒ›Ǥ †‹˜‹†—ƒŽ• •‡ŽŽ …‘’‹‡• ‘ˆ –Š‡ ˆ‡ƒ–—”‡†
„‘‘ ‹ ƒ ˜ƒ”‹‡–› ‘ˆ …‘†‹–‹‘• ”ƒ‰‹‰ ˆ”‘
Dz ‡™dz –‘ Dz ‘ŽŽ‡…–‹„Ž‡Ǥdz

 ƒ‘–Š‡” Ž‡˜‡Žǡ ƒ”‡–’Žƒ…‡ ‹• Ž‹‡
‡ ƒ› Š‘’•ǡ ™Š‡”‡ „—•‹‡••‡• —•‡ ƒœ‘
ƒ”‡–’Žƒ…‡ ƒ• ƒ ˆ‘”— –‘ •Š‘™…ƒ•‡ all
–Š‡‹” ™ƒ”‡•Ǥ  –Š‹• …ƒ•‡ǡ ‘•– ‘ˆ –Š‡ „—•‹-

44 Sell Your Book on Amazon

 –Š‡ …ƒ•‡ ‡••‡• ƒ› ‘– ‡˜‡ Šƒ˜‡ –Š‡ „‘‘ ‹ •–‘…Ǥ
‘ˆ ’”‹–Ǧ‘Ǧ ˆ ƒ „‘‘ ‹• †‹•–”‹„—–‡† „› ƒ ™Š‘Ž‡•ƒŽ‡” Ž‹‡
†‡ƒ† „‘‘•ǡ ‰”ƒǡ ‹†‹˜‹†—ƒŽ• ‘” …‘’ƒ‹‡• ™‹–Š‹ –Š‡
ƒ”‡–’Žƒ…‡ Dz ƒ”‡–’Žƒ…‡dz •‡…–‹‘ ‘ˆ–‡ ”‡•’‘† –‘ ƒ
vendors are ‘”†‡” Œ—•– ƒ• ƒ „‘‘•–‘”‡ ™‘—Ž†Ȅ–Š‡› ‘”-
—•—ƒŽŽ› Ž‹•–‹‰ †‡” –Š‡ „‘‘ ƒˆ–‡” ‹– ‹• ”‡“—‡•–‡†ǡ ’ƒ”–‹…—-
„‘‘• ‡šƒ…–Ž› Žƒ”Ž› ‹ˆ ‹– ‹• Ž‹•–‡† ƒ• Dz‡™Ǥdz
the way Amazon
 –Š‡ …ƒ•‡ ‘ˆ ’”‹–Ǧ‘Ǧ†‡ƒ† „‘‘•ǡ
does. –Š‡•‡ ˜‡†‘”• ƒ”‡ —•—ƒŽŽ› Ž‹•–‹‰ „‘‘• ‡š-
ƒ…–Ž› –Š‡ ™ƒ› ƒœ‘ †‘‡•Ȅ„› †‹•’Žƒ›‹‰
EXCERPT –Š‡ †ƒ–ƒ ‘ˆ –Š‡ „‘‘ǡ ‘ˆ–‡ ™‹–Š‘—– Šƒ˜‹‰
–Š‡ ’Š›•‹…ƒŽ „‘‘ ‹ ‹˜‡–‘”›Ǥ

‘ —†‡”•–ƒ† –Šƒ– …‘…‡’– ‘”‡ …Ž‡ƒ”-
Ž›ǡ ‹– ‹• ‹’‘”–ƒ– –‘ —†‡”•–ƒ† Š‘™ ’”‹–Ǧ
‘Ǧ†‡ƒ† ™‘”•Ǥ  •‘‡ ™ƒ›•ǡ ’”‹–Ǧ‘Ǧ
†‡ƒ† ‹˜‡–‘”› ‹• •‹‹Žƒ” –‘ ‘‡› ™‹–Š‹
ƒ „ƒ ƒ……‘—–Ǥ Š‡ ›‘— •‡‡ ͕͂ǡ͔͔͔ ‹ ›‘—”
ƒ……‘—–ǡ ‹– †‘‡• ‘– ‡ƒ ›‘—” Ž‘…ƒŽ „ƒ Šƒ•
‘‡ –Š‘—•ƒ† …”‹•’ ‘‡Ǧ†‘ŽŽƒ” „‹ŽŽ• ‹ ƒ ’‡”•‘ƒŽ
˜ƒ—Ž– ™‹–Š ›‘—” ƒ‡ ‘ ‹–Ǥ ƒ–Š‡”ǡ –Š‡ „ƒ
”‡’”‡•‡–• ›‘—” ‘‡› ‡Ž‡…–”‘‹…ƒŽŽ›Ǥ Š‡
›‘— ˜‹•‹– –Š‡ „ƒ ƒ† ”‡“—‡•– ›‘—” ‘‡›ǡ
–Š‡› ‰‡– ‹– ˆ‘” ›‘—Ǥ —– –Š‡ ƒ‘—– ‘ˆ ’Š›•‹-
…ƒŽ …ƒ•Š –Š‡ „ƒ Šƒ• ‘ Šƒ† ‹• Ž‘™‡” –Šƒ
–Š‡ ƒ‘—– ‘ˆ ‘‡› –Š‡› ”‡’”‡•‡– –‘ ƒŽŽ
–Š‡‹” …—•–‘‡”• ‡Ž‡…–”‘‹…ƒŽŽ›Ǥ

”‹–Ǧ‘Ǧ†‡ƒ† „‘‘ ‹˜‡–‘”› ‹• •‹‹Žƒ”Ǥ
„‘‘ ‹• ”‡’”‡•‡–‡† ‡Ž‡…–”‘‹…ƒŽŽ›Ǥ Š‡
–Š‡ †‡ƒ† ‹• ƒ†‡ǡ –Š‡ „‘‘ ‹• ’”‹–‡† ƒ†
†‡Ž‹˜‡”‡†Ǥ ˆ all the on-demand authors de-

The Book Detail Page 45

ƒ†‡† …‘’‹‡• ‘ˆ –Š‡‹” „‘‘• ƒ– –Š‡ •ƒ‡ EXCERPT ƒ”‡–’Žƒ…‡
–‹‡ǡ †‡ƒ† ™‘—Ž† ‡š…‡‡† …ƒ’ƒ…‹–›ǡ Œ—•– ƒ• vendors are savvy
‹– †‹† ˆ‘” „ƒ• †—”‹‰ –Š‡
”‡ƒ– ‡’”‡••‹‘ „—•‹‡••’‡‘’Ž‡Ǥ
™Š‡ ƒ ‹‘”†‹ƒ–‡ —„‡” ‘ˆ ’‡‘’Ž‡ †‡- They use Amazon
ƒ†‡† –Š‡‹” ‘‡› •‹—Ž–ƒ‡‘—•Ž›Ǥ ƒ• ƒ ˆ‘”— ‹
™Š‹…Š –‘ ’”‘‘–‡
 –Š‡ …ƒ•‡ ‘ˆ ƒ”‡–’Žƒ…‡ Ž‹•–‹‰•ǡ ƒ› –Š‡‹” …‘’ƒ‹‡•
‘ˆ –Š‡ ‹†‹˜‹†—ƒŽ• ƒ† …‘’ƒ‹‡• ȋŽ‡–ǯ• …ƒŽŽ ƒ† ’—„Ž‹…‹œ‡ –Š‡‹”
–Š‡ ˜‡†‘”•Ȍ †‘ ‘– Šƒ˜‡ –Š‡ ƒ…–—ƒŽ „‘‘Ǥ services to the
ˆ ƒ „‘‘ ‹• ’”‹–Ǧ‘Ǧ†‡ƒ†ǡ –Š‡ „‘‘ ‹‰Š– ™‘”Ž† ƒ”‡–Ǥ
‘– ‡˜‡ „‡ ’”‹–‡† ›‡–Ǥ

ˆ ›‘— ™‡”‡ –‘ ”‡“—‡•– ‘” ’—”…Šƒ•‡ –Š‡
„‘‘ ˆ”‘ ‘‡ ‘ˆ –Š‡•‡ ƒ”‡–’Žƒ…‡ ˜‡-
†‘”•ǡ –Š‡› ™‘—Ž† –—” ƒ”‘—† ƒ† ’—”…Šƒ•‡
‹– –Š”‘—‰Š –Š‡ ’—„Ž‹•Š‡” ‘” ™Š‘Ž‡•ƒŽ‡”Ǥ Š‡›
ƒ› ‡˜‡ „—› ‹– ˆ”‘ ƒœ‘ –Š‡•‡Ž˜‡•Ǥ –
‹• ƒ …‘‘ –ƒ…–‹…Ǥ ƒœ‘ ‹–•‡Žˆ ‘ˆ–‡ †‘‡•
‘– Šƒ˜‡ …‘’‹‡• ‘ˆ –Š‡ „‘‘• ‹– •‡ŽŽ• —–‹Ž ƒˆ-
ter they have been ordered. Their warehouse
•‹’Ž› ‹•ǯ– that big.

ƒ› ƒ”‡–’Žƒ…‡ ˜‡†‘”• ƒ”‡ •ƒ˜˜› „—•‹-
‡••’‡‘’Ž‡Ǥ Š‡› —•‡ ƒœ‘ ƒ• ƒ ˆ‘”— ‹
™Š‹…Š –‘ ’”‘‘–‡ –Š‡‹” …‘’ƒ‹‡•Ǥ ƒœ‘
ƒ”‡–’Žƒ…‡ ’”‘˜‹†‡• ƒ …‘•–Ǧ‡ơ‡…–‹˜‡ ™ƒ›
–‘ ’—„Ž‹…‹œ‡ –Š‡‹” ’”‘†—…–• ‘” •‡”˜‹…‡• –‘ –Š‡
™‘”Ž† ƒ”‡–Ǥ

‡•…”‹„‹‰ –Š‡ …‘†‹–‹‘ ‘ˆ ƒ „‘‘ ‹•
™Š‡”‡ •ƒ˜˜› ƒ”‡–’Žƒ…‡ ˜‡†‘”• –ƒ‡ ƒ†-
˜ƒ–ƒ‰‡ ‘ˆ ƒœ‘Ǥ Š‡› —•‡ ƒŽŽ ‹‡ …‘†‹-
–‹‘ …Š‘‹…‡• –‘ —Ž–‹’Ž› –Š‡ ƒ‘—– ‘ˆ Ž‹•–‹‰•
–Š‡‹” …‘’ƒ› ”‡…‡‹˜‡• ‹ –Š‡ ƒ”‡–’Žƒ…‡

EXCERPT46 Sell Your Book on Amazon

”‡•—Ž–•Ǥ ˆ ƒ ƒ”‡–’Žƒ…‡ ˜‡†‘” Šƒ• —Ž–‹-
’Ž‡ …‘’‹‡• ‘ˆ ›‘—” „‘‘ǡ „—– ƒŽŽ ‘ˆ –Š‡ ƒ”‡
‹†‹…ƒ–‡† ƒ• ‡™ǡ –Š‡ –Šƒ– ˜‡†‘” ‹• ‰‘‹‰
–‘ ƒ’’‡ƒ” ‹ –Š‡ Dz ƒ”‡–’Žƒ…‡dz •‡…–‹‘ ‘Ž›
‘…‡Ǥ ‘™‡˜‡”ǡ ƒ”‡–’Žƒ…‡ ˜‡†‘”• ™Š‘
‹†‹…ƒ–‡ ‘–Š‡” …‘†‹–‹‘• ˆ‘” –Š‡ •ƒ‡ „‘‘
ƒ’’‡ƒ” ‹ –Š‡ ƒ”‡–’Žƒ…‡ Ž‹•–‹‰• —Ž–‹’Ž‡
–‹‡•ǡ ‘…‡ ˆ‘” ‡ƒ…Š …‘†‹–‹‘ ‘ˆ –Š‡ „‘‘Ǥ

‘ ›‘— ƒ› •‡‡ ƒ› ˜‡†‘”• •‡ŽŽ‹‰
ƒ› …‘’‹‡• ‘ˆ ›‘—” „‘‘ ‹ ƒ› †‹ơ‡”‡–
…‘†‹–‹‘•ǡ ™Š‹…Š ‡š’Žƒ‹• ™Š› –Š‡ ƒœ‘
‘‘ ‡–ƒ‹Ž ƒ‰‡ ”‡’‘”–• Dz͖͖ ‡™dz ƒ† Dz͕͘
—•‡†dz …‘’‹‡• ‘ˆ ›‘—” „‘‘ǡ ˆ‘” ‡šƒ’Ž‡Ǥ
ƒ”‡–’Žƒ…‡ ˜‡†‘”• ‹†‹…ƒ–‡ †‹ơ‡”‡– …‘-
†‹–‹‘• ˆ‘” –Š‡ „‘‘ „ƒ•‡† ‘ ‘–Š‹‰ ‘”‡
–Šƒ –Š‡‹” †‡•‹”‡ –‘ Šƒ˜‡ —Ž–‹’Ž‡ Ž‹•–‹‰• ‹
–Š‡ Dz ƒ”‡–’Žƒ…‡dz •‡…–‹‘Ǥ


—•– —†‡”•–ƒ†‹‰ Š‘™ ƒœ‘ ƒ”‡–-
’Žƒ…‡ ™‘”• –›’‹…ƒŽŽ› ƒ††”‡••‡• –Š‡ ‘•– …‘-
mon concerns about it. And understanding is
ŠƒŽˆ –Š‡ „ƒ––Ž‡Ǥ Š‡ ‘–Š‡” ŠƒŽˆ ‹• ƒ…–‹‘Ǥ ‡•ǡ
›‘— …ƒ —•‡ ƒ”‡–’Žƒ…‡ –‘ ›‘—” ƒ†˜ƒ–ƒ‰‡Ǥ

 MARKETPLACE SUBMISSIONS

‘— ƒ› …Š‘‘•‡ –‘ —•‡ ƒœ‘ǯ• ƒ”‡–-
’Žƒ…‡ –‘ •‡ŽŽ …‘’‹‡• ‘ˆ ›‘—” „‘‘ –Šƒ– ›‘— ‘™
ƒ• –Š‡ ƒ—–Š‘”Ǥ ˆ ›‘— Šƒ˜‡ ’—„Ž‹•Š‡† ›‘—”
„‘‘ ‹†‡’‡†‡–Ž›ǡ ›‘— ƒ› Šƒ˜‡ –Š‘—-

The Book Detail Page 47

•ƒ†• ‘ˆ „‘‘• •‹––‹‰ ‹ ›‘—” ‰ƒ”ƒ‰‡ ™Š‡”‡
›‘—” …ƒ” •Š‘—Ž† „‡ǡ ƒ† ›‘— ƒ› „‡ ™‘†‡”-
‹‰ Š‘™ –‘ •‡ŽŽ •‘‡Ǥ ƒœ‘ ƒ”‡–’Žƒ…‡
‘ơ‡”• ‘‡ •‘Ž—–‹‘Ǥ ˆ ›‘— Šƒ˜‡ ƒ ‡š…Ž—•‹˜‡
†‹•–”‹„—–‘” ‘” ™Š‘Ž‡•ƒŽ‡ ”‡Žƒ–‹‘•Š‹’•ǡ …Š‡…
™‹–Š –Š‡ Ƥ”•–Ǣ „—– –Š‡› •Š‘—Ž† „‡ ‘ƒ› ™‹–Š
›‘— Ž‹•–‹‰ •‘‡ …‘’‹‡• ‘ˆ ›‘—” „‘‘ –Š”‘—‰Š
ƒœ‘ ƒ”‡–’Žƒ…‡Ǥ

‡‡’ ‹ ‹† ›‘— ‡‡† –‘ ˆ—ŽƤŽŽ ƒ”-
‡–’Žƒ…‡ ‘”†‡”• ›‘—”•‡ŽˆǤ Š‹• †‹ơ‡”• ˆ”‘
•–ƒ†ƒ”† ƒœ‘ Ž‹•–‹‰•ǡ ™Š‡”‡ ‡ƒ”Ž› ƒŽŽ
ƒ‹•–”‡ƒ ’—„Ž‹•Š‡”• ƒ† ‘Ǧ†‡ƒ† ’—„-
Ž‹•Š‡”• Šƒ†Ž‡ ƒœ‘ ‘”†‡” ˆ—ŽƤŽŽ‡– ˆ‘”
you.

ˆ ›‘— ƒ”‡ ™‘†‡”‹‰ Š‘™ ›‘— …ƒ •‡ŽŽ
•‹‰‡† …‘’‹‡• ‘ˆ ›‘—” „‘‘ ‘ ƒœ‘ ™‹–Š-
‘—– Šƒ˜‹‰ –‘ ’ƒ› ͙͙Ψ –Š”‘—‰Š ƒœ‘ †-
˜ƒ–ƒ‰‡ǡ –Š‡ ƒ•™‡” ‹• ƒœ‘ ƒ”‡–’Žƒ…‡Ǥ

‘ •‡ŽŽ ›‘—” ‘™ …‘’‹‡•ǡ ›‘— ™‹ŽŽ ‡‡† –‘
Šƒ˜‡ ƒ Dz ‡ŽŽ‡” ……‘—–Ǥdz ‘— …ƒ •‡– —’ ›‘—”
‡ŽŽ‡” ……‘—– ƒ– •‡ŽŽ‡”…‡–”ƒŽǤƒƒœ‘Ǥ…‘Ǥ
EXCERPT
SHARE WITH FRIENDS 

Let us return to the ‘‘ ‡–ƒ‹Ž ƒ‰‡
™Š‡”‡ ›‘— ™‹ŽŽ Ƥ† ƒ •ƒŽŽ Ž‹ –Šƒ– •ƒ›•
Dz Šƒ”‡dz ˆ‘ŽŽ‘™‡† „› •‘‡ ‹…‘• ”‡’”‡•‡–-
‹‰ ‡ƒ‹Žǡ ƒ…‡„‘‘ǡ ™‹––‡”ǡ ƒ† ‹–‡”‡•–Ǥ
Š‡•‡ Ž‹––Ž‡ ‹…‘• ƒŽŽ‘™ ›‘— –‘ …‘˜‡‹‡–-

48 Sell Your Book on Amazon

Since you are Ž› •Šƒ”‡ ›‘—” „‘‘ǯ• ‡–ƒ‹Ž ƒ‰‡ ™‹–Š ›‘—”
—•‹‰ ƒœ‘ǯ• ‡ƒ‹Ž …‘–ƒ…–•ǡ ‘” ™‹–Š ›‘—” ˆ”‹‡†• ƒ† ˆ‘Ž-
‘™ ˆ—…–‹‘ƒŽ‹–›ǡ Ž‘™‡”• ‘ ƒ…‡„‘‘ǡ ™‹––‡”ǡ ƒ† ‹–‡”‡•–ǡ
”‡•’‡…–‹˜‡Ž›Ǥ
your message
is sent through ƒŽ ƒ„‘—– ƒ ™‡„’ƒ‰‡ –Šƒ– ›‘— Šƒ˜‡ Œ—•-
–Š‡‹” ‡ƒ‹Ž •‡”˜‡”Ǥ –‹Ƥ…ƒ–‹‘ –‘ •Šƒ”‡ ™‹–Š ‘–Š‡”•Ȅ–Š‡ ‘‘
– Ž‘‘• Ž‹‡ ƒ ‡–ƒ‹Ž ƒ‰‡ ‘ ƒœ‘ ˆ‡ƒ–—”‹‰ ›‘—” ˜‡”›
‘ƥ…‹ƒŽ ƒœ‘ ‘™ ’—„Ž‹•Š‡† „‘‘Ǩ ‘– ‘Ž› Šƒ˜‡ ›‘— ’—„-
‘ơ‡” „‡…ƒ—•‡ ‹– ‹• Ž‹•Š‡† ƒ „‘‘ǡ „—– ‹– ‹• ƒ˜ƒ‹Žƒ„Ž‡ ™‘”Ž†™‹†‡
‘ ƒœ‘Ǥ…‘ǡ –Š‡ ™‘”Ž†Ǧ”‡‘™‡† „‘‘-
one. •–‘”‡Ǥ Š‹• ”‡ƒŽŽ› ‹• •‘‡–Š‹‰ –‘ ’”‘‘–‡Ǥ
’—„Ž‹•Š‡† „‘‘ Ž‡†• …”‡†‹„‹Ž‹–› ƒ† Š‡Ž’•
EXCERPT ‡•–ƒ„Ž‹•Š ‡š’‡”–‹•‡ •–ƒ–—•Ǥ

‹”•– —•‡ –Š‡ Dz‡˜‡Ž‘’‡ ‹…‘dz –‘ •‡† ƒ
‡ƒ‹Ž –‘ ‡˜‡”›‘‡ ‹ ›‘—” ƒ††”‡•• „‘‘Ǥ Š‹•
‹•ǯ– •’ƒǢ ›‘— ƒ”‡ ‹ˆ‘”‹‰ ‘–Š‡” ƒ••‘…‹-
ƒ–‡•ǡ …‘ŽŽ‡ƒ‰—‡•ǡ „—•‹‡•• ’ƒ”–‡”•ǡ ˆ”‹‡†•ǡ
ˆƒ‹Ž›ǡ ƒ† ‡‹‰Š„‘”• ‘ˆ ›‘—” ’—„Ž‹•Š‡† „‘‘
on Amazon. You should „‡ ’”‘—†Ǥ

‹…‡ ›‘— ƒ”‡ —•‹‰ ƒœ‘ǯ• ‘™ ˆ—…-
–‹‘ƒŽ‹–›ǡ ›‘—” ‡••ƒ‰‡ ‹• •‡– –Š”‘—‰Š –Š‡‹”
‡ƒ‹Ž •‡”˜‡”Ǥ – Ž‘‘• Ž‹‡ ƒ ‘ƥ…‹ƒŽ ƒœ‘
‘ơ‡” ȋ„‡…ƒ—•‡ ‹– ‹• ‘‡Ȍǡ „—– ƒŽ•‘ ˆ‡ƒ–—”‡• ƒ
’‡”•‘ƒŽ ‡••ƒ‰‡ ›‘— …ƒ …‘’‘•‡ ‹ ƒ†-
vance.

…‡ ›‘— Šƒ˜‡ ‹†‡–‹Ƥ‡† ›‘—” ”‡…‹’‹‡–•
ƒ† …‘’‘•‡† ›‘—” ‘—–‰‘‹‰ ‡••ƒ‰‡ǡ -
ƒœ‘ …”‡ƒ–‡• ƒ ‡ƒ‹Ž –Šƒ– †‹•’Žƒ›• –Š‡ …‘˜‡”
‘ˆ ›‘—” „‘‘ ƒ† Ž‡–• ›‘—” ”‡…‹’‹‡–• …Ž‹… ‘
ƒ Ž‹ –‘ ƒ……‡•• ›‘—” ‘‘ ‡–ƒ‹Ž ƒ‰‡ ‹‡-

The Book Detail Page 49

†‹ƒ–‡Ž›Ǥ EXCERPT
Š‡ ƒ…‡„‘‘ Dz Šƒ”‡dz ˆ—…–‹‘ ‹• •‹‹Žƒ”ǡ

‡š…‡’– –Š‹• ‘‡ ™‹ŽŽ …‘‡…– ™‹–Š ›‘—” ƒ…‡-
„‘‘ ƒ……‘—– –‘ …”‡ƒ–‡ ƒ ’‘•–‹‰ ‘ ›‘—”
‡™•ˆ‡‡† –Šƒ– †‹”‡…–• ›‘—” ƒ…‡„‘‘ ˆ‘ŽŽ‘™-
‡”• –‘ ƒœ‘ –‘ „—› ›‘—” „‘‘Ǥ

Š‡ ™‹––‡” Dz Šƒ”‡dz ˆ—…–‹‘ ™‹ŽŽ …‘’‘•‡
ƒ Dz–™‡‡–dz –Šƒ– ƒŽ•‘ …‘–ƒ‹• ƒ Ž‹ –‘ ›‘—”
„‘‘ǯ• ‡–ƒ‹Ž ƒ‰‡Ǥ † ‹–ǯ• ‡˜‡ —†‡” ͕͔͘
…Šƒ”ƒ…–‡”•Ǩ

Š‡ ‹–‡”‡•– Dz Šƒ”‡dz ˆ—…–‹‘ ƒŽŽ‘™• ›‘—
–‘ …‘˜‡‹‡–Ž› Dz’‹dz –Š‡ „‘‘ ‘–‘ ‘‡ ‘ˆ
your Pinterest boards.

‡‡†Ž‡•• –‘ •ƒ›ǡ ›‘— •Š‘—Ž† †‘ ƒŽŽ ‘ˆ –Š‹•ǡ
ƒ† ‹ˆ –Šƒ– ‡ƒ• ›‘— Ƥ”•– ‡‡† –‘ …”‡ƒ–‡ ƒ
ƒ…‡„‘‘ǡ ™‹––‡”ǡ ‘” ‹–‡”‡•– ƒ……‘—–ǡ –Š‡
›‡•ǡ ›‘— •Š‘—Ž† †‘ –Šƒ–ǡ –‘‘Ǥ

ŽŽ ‘ˆ ƒœ‘ǯ• Dz Šƒ”‡dz ˆ—…–‹‘• •Šƒ”‡
–Š‡ •ƒ‡ ‘„Œ‡…–‹˜‡Ȅƒ‹‰ ‹– ‡ƒ•› ˆ‘” ’‡‘-
’Ž‡ –‘ Ƥ† ƒ† „—› ’”‘†—…–• ‘ ƒœ‘Ǥ
Š‡ Dz Šƒ”‡dz ˆ—…–‹‘• ƒ”‡ –Š‡ ‡ƒ•‹‡•– ’‘•-
•‹„Ž‡ ™ƒ› ˆ‘” ›‘— –‘ ’”‘‘–‡ ›‘—” „‘‘ –‘
ƒŽŽ –Š‡ ’‡‘’Ž‡ ›‘— ‘™ ‘ •‘…‹ƒŽ ‡†‹ƒǤ ‡
•—”‡ –‘ —•‡ ƒŽŽ ‘ˆ –Š‡Ǥ

ADDITIONAL IMAGE VIEWS 

‡ ƒ”‡ ‰‘‹‰ –‘ Œ—’ ‘˜‡” –‘ –Š‡ Ž‡ˆ– ‘ˆ
the screen now. Underneath the Self-Pub-
Ž‹•Š‹‰ ‹’Ž‹Ƥ‡† …‘˜‡” ȋ‘” –Š‡ …‘˜‡” ‘ˆ ›‘—”

EXCERPT50 Sell Your Book on Amazon

„‘‘ ‹ˆ –Šƒ– Šƒ’’‡• –‘ „‡ –Š‡ ‡–ƒ‹Ž ƒ‰‡
›‘— ƒ”‡ Ž‘‘‹‰ ƒ–Ȍ ƒ”‡ Ž‹––Ž‡ –Š—„ƒ‹Ž ‹ƒ‰-
‡•Ǥ ˆ ›‘— †‘ǯ– •‡‡ –Š‡ǡ ›‘— ‹‰Š– ‘– „‡
‘ –Š‡ Šƒ”†…‘’›ǡ ’”‹– ˜‡”•‹‘ ‘ˆ ›‘—” „‘‘ǡ
•‹…‡ ƒ††‹–‹‘ƒŽ ‹ƒ‰‡• †‘ ‘– ƒ’’‡ƒ” ‘ ‡-
–ƒ‹Ž ƒ‰‡• ˆ‘” ‹†Ž‡ ‡†‹–‹‘•Ǥ —– ›‘—” ‘—•‡
over each one and the cover image changes
–‘ ƒ Žƒ”‰‡” ˜‹‡™ ‘ˆ –Š‡ –Š—„ƒ‹Ž ‹ƒ‰‡Ǥ

‘” –Š‡ ‘•– ’ƒ”–ǡ ƒ††‹–‹‘ƒŽ ‹ƒ‰‡• ƒ”‡
•‘‡™Šƒ– •—’‡”ƪ—‘—•Ǥ ‘™‡˜‡”ǡ ‹ˆ ›‘—
Šƒ˜‡ ƒ „‘‘ –Šƒ– Š‡ƒ˜‹Ž› ˆ‡ƒ–—”‡• ‹ƒ‰‡•ǡ
•—…Š ƒ• …Š‹Ž†”‡ǯ• „‘‘• ‘” ƒ”– „‘‘•ǡ ƒ††-
ing these images to your ‘‘ ‡–ƒ‹Ž ƒ‰‡
…ƒ ‘Ž› Š‡Ž’Ǥ

 FREQUENTLY BOUGHT TOGETHER

Š‡ Ƥ”•– ƒŒ‘” •‡…–‹‘ –‘ …‘…‡–”ƒ–‡ ‘
‹• …ƒŽŽ‡† Dz ”‡“—‡–Ž› ‘—‰Š– ‘‰‡–Š‡”Ǥdz ˆ
›‘—” „‘‘ †‘‡• ‘– Šƒ˜‡ –Š‹• •‡…–‹‘ǡ –Š‡
›‘—” ˆ‹”•– •–‡’ ‹• ƒ…“—‹”‹‰ ‘‡Ǥ Š‹• ‹• ƒ…-
…‘’Ž‹•Š‡† „› •‡ŽŽ‹‰ ƒ —„‡” ‘ˆ „‘‘•
‘ ƒœ‘ǡ •‘ –Šƒ– ƒœ‘ǯ• ƒŽ‰‘”‹–Š
”‡…‘‰‹œ‡• –Š‡ „—›‹‰ ’ƒ––‡”• ‘ˆ ›‘—”
customers.

–‹Ž ͖͔͔͝ǡ –Š‹• •‡…–‹‘ ™ƒ• –‹–Ž‡† ‡‹–Š‡”
Dz ‡––‡” ‘‰‡–Š‡”dz ‘” Dz ‡•– ƒŽ—‡ǡdz †‡’‡†-
‹‰ —’‘ ™Šƒ– ’”‘‘–‹‘ƒŽ ‡ơ‘”–• –Š‡ ƒ—–Š‘”
‘” ’—„Ž‹•Š‡” ™‡”‡ –ƒ‹‰Ǥ ƒœ‘ ‘ơ‡”‡†

The Book Detail Page 51

ƒ …‘Ǧ‘’ ƒ†˜‡”–‹•‹‰ ’”‘‰”ƒ ‘™ ƒ• –Š‡ EXCERPT

’”‘‘–‹‘ ȋDz„—› šǡ ‰‡– ›dzȌǡ ™Š‡”‡„›
‘‡ …‘—Ž† ’ƒ› –‘ Šƒ˜‡ ƒ „‘‘ Dz’ƒ‹”‡†dz ™‹–Š ‘—” ‰‘ƒŽ ‹• –‘
ƒ Š‹‰Š‡”Ǧ”ƒ‡† „‘‘Ǥ – ™ƒ• ƒŽ•‘ ‘™ ƒ• ƒ‡ ›‘—” „‘‘
–Š‡ ƒ‹† Žƒ…‡‡– ’”‘‰”ƒǤ  ͖͔͔͝ǡ ƒ- ‘‡ ‘ˆ –Š‡ „‘‘•
œ‘ •–‘’’‡† ‘ơ‡”‹‰ –Š‡
’”‘‘–‹‘ ƒœ‘ •‡Ž‡…–• –‘
’—„Ž‹…Ž›Ǥ ‹…Ž—†‡ ‘ ‘–Š‡”
‘‘ ‡–ƒ‹Ž ƒ‰‡•Ǥ
ƒ”–‹…‹’ƒ–‹‰ ‹ –Š‡
’”‘‘–‹‘ ™ƒ•
–Š‡ ‡ƒ•‹‡•–ǡ ȋƒ† ‘•– ‡š’‡•‹˜‡Ȍ ™ƒ› –‘
‰‡– ›‘—” „‘‘ ’ƒ‹”‡† ™‹–Š ƒ Š‹‰Š‡”Ǧ”ƒ‡†
„‘‘ ƒ† ”‡…‡‹˜‡ ƒ ƒŽ‘•– ‹‡†‹ƒ–‡ ‹-
’”‘˜‡‡– –‘ ›‘—” •ƒŽ‡• ”ƒǤ  ˆƒ…–ǡ ‹ˆ ›‘—
’ƒ”–‹…‹’ƒ–‡† ‹ –Š‡ ’”‘‰”ƒ Ž‘‰ ‡‘—‰Šǡ
ƒœ‘ǯ• ‡‰‹‡ ™‘—Ž† •–ƒ”– –‘ ’ƒ‹” ›‘—”
„‘‘ ™‹–Š –Š‡ Š‹‰Š‡”Ǧ”ƒ‡† „‘‘ ‡˜‡
‹ˆ ›‘— †‹†ǯ– ’ƒ› ˆ‘” ‹–Ǥ Šǡ –Š‘•‡ ™‡”‡ –Š‡
†ƒ›•Ǩ

…‡ ƒœ‘ Šƒ• ‡‘—‰Š ‹ˆ‘”ƒ–‹‘
ƒ„‘—– ›‘—” „‘‘ –‘ …”‡ƒ–‡ ƒ Dz ”‡“—‡–Ž›
‘—‰Š– ‘‰‡–Š‡”dz •‡…–‹‘ǡ ‹– ™‹ŽŽ ƒ’’‡ƒ” ‘
your ‘‘ ‡–ƒ‹Ž ƒ‰‡ –Š”‘—‰Š ‘ ‡ơ‘”– ‘
›‘—” ’ƒ”–Ǥ Š‹• •‡…–‹‘ •Š‘™• ƒ ’ƒ‹” ‘ˆ ”‡Žƒ–-
‡† „‘‘•ǡ ‘•–‡•‹„Ž› ˆ‘” –Š‡ ’—”’‘•‡ ‘ˆ ‡-
…‘—”ƒ‰‹‰ —Ž–‹’Ž‡Ǧ„‘‘ ’—”…Šƒ•‡•Ǥ

‘—” ‰‘ƒŽ ‹• –‘ ƒ‡ ›‘—” „‘‘ ‘‡ ‘ˆ
–Š‡ „‘‘• ƒœ‘ •‡Ž‡…–• –‘ ‹…Ž—†‡ ‘
other ‘‘ ‡–ƒ‹Ž ƒ‰‡•Ǥ ‘” ‡šƒ’Ž‡ǡ Sell
‘—” ‘‘ ‘ ƒœ‘ ‹• ‘ˆ–‡ ’ƒ‹”‡† ™‹–Š
‡ŽˆǦ —„Ž‹•Š‹‰ ‹’Ž‹Ƥ‡† because Amazon
has evidence demonstrating that the same

52 Sell Your Book on Amazon

Š‡ ‡ơ‘”– ‘–Š‡” •Š‘’’‡”• „—› „‘–ŠǤ Š‡ ‡ơ‘”– ’—– ˆ‘”–Š
ƒ—–Š‘”• ’—– ˆ‘”–Š
’”‘‘–‹‰ ‡ŽˆǦ —„Ž‹•Š‹‰ ‹’Ž‹Ƥ‡† ”‡•—Ž–•

’”‘‘–‹‰ –Š‡‹” ‹ ƒ††‹–‹‘ƒŽ ‡š’‘•—”‡ ˆ‘” ‡ŽŽ ‘—” ‘‘ ‘

„‘‘• ™‹ŽŽ ”‡•—Ž– ƒœ‘ ȋƒ† ˜‹…‡ ˜‡”•ƒȌǤ ƒ˜‡ ‡–‹‘‡†
‹ ƒ††‹–‹‘ƒŽ
‡š’‘•—”‡ ˆ‘” ›‘—” ”‡…‡–Ž› –Šƒ– ‘‡ ‘ˆ –Š‡ „‡•– ™ƒ›• –‘ ’”‘-

„‘‘Ǥ ‘–‡ ƒ „‘‘ ‘ ƒœ‘ ‹• –‘ ’—„Ž‹•Š ƒ-

‘–Š‡” „‘‘ǫ

› –Š‡ •ƒ‡ –‘‡ǡ –Š‡ ‡ơ‘”– ‘–Š‡” ƒ—-

EXCERPT –Š‘”• ’—– ˆ‘”–Š ’”‘‘–‹‰ –Š‡‹” „‘‘• ™‹ŽŽ

”‡•—Ž– ‹ ƒ††‹–‹‘ƒŽ ‡š’‘•—”‡ ˆ‘” ›‘—” „‘‘

‹ˆ ›‘—” „‘‘ ‹• ‹ –Š‡‹” Dz ”‡“—‡–Ž› ‘—‰Š–

‘‰‡–Š‡”dz •‡…–‹‘•Ǥ

‘” ‡šƒ’Ž‡ǡ ‡ŽŽ ‘—” ‘‘ ‘ ƒœ‘

ƒ’’‡ƒ”• ‹ –Š‡ Dz ”‡“—‡–Ž› ‘—‰Š– ‘‰‡–Š-

‡”dz •‡…–‹‘ ‘ ƒ› ‘–Š‡” Š‹‰ŠŽ›Ǧ”ƒ‡† ‡-

–ƒ‹Ž ƒ‰‡• ˆ‘” „‘‘• ‹˜‘Ž˜‹‰ ™”‹–‹‰ǡ ƒ”-

‡–‹‰ǡ ƒ† ’—„Ž‹•Š‹‰ǡ ‹…Ž—†‹‰ Dan Poyn-

–‡”ǯ• The Self-Publishing Manual ȋ…‡”–ƒ‹Ž›

crediting Poynter as a contributor to the

‘”‡™‘”† Š‡Ž’•Ǣ •‘ ‰‡––‹‰ ƒ ™‡ŽŽǦ‘™

Dzƒ‡dz –‘ …‘–”‹„—–‡ ƒ ˆ‘”‡™‘”† –‘ ›‘—”

„‘‘ ‹• ƒŽ•‘ ƒ –ƒ…–‹… Š‹‰ŠŽ› ”‡…‘‡†ȌǤ

 ‘–Š‡” ™‘”†•ǡ ƒ …‘„‹ƒ–‹‘ ‘ˆ ƒ›

‘ˆ –Š‡ –ƒ…–‹…• †‡–ƒ‹Ž‡† ‹ –Š‹• „‘‘ Šƒ• ”‡-

•—Ž–‡† ‹ other ’‘’—Žƒ” „‘‘• ”‡…‘‡†-

‹‰ › „‘‘ ‘ their ‡–ƒ‹Ž ƒ‰‡•Ǥ – ‹• ƒ

‡š…‡ŽŽ‡– ’‘•‹–‹‘ –‘ „‡ ‹ ƒ† ƒ ‰‘ƒŽ ›‘—

™ƒ– –‘ •Š‘‘– ˆ‘” ™‹–Š your „‘‘Ǥ

The Book Detail Page 53

CUSTOMERS WHO BOUGHT… EXCERPT

‹”‡…–Ž› „‡Ž‘™ Dz ”‡“—‡–Ž› ‘—‰Š– ‘-
‰‡–Š‡”dz ‹• ƒ •‘‡™Šƒ– ”‡†—†ƒ– •‡…–‹‘
–‹–Ž‡†ǣ Dz —•–‘‡”• Š‘ ‘—‰Š– Š‹• –‡
Ž•‘ ‘—‰Š–Ǥdz ‘— ™‹ŽŽ •‡‡ ƒ ‰”‘™‹‰ —-
„‡” ‘ˆ „‘‘• ƒ’’‡ƒ” Š‡”‡ǡ ƒ† ƒ• ›‘—” „‘‘
•‡ŽŽ• ‘”‡ǡ •‘ –‘‘ †‘‡• –Š‹• •‡…–‹‘ ‰”‘™Ǥ
Šƒ–ǯ• ‰‘‘†ǡ „‡…ƒ—•‡ –Š‹• •‡…–‹‘ ‹• Š‡Ž’ˆ—Ž
‹ –™‘ †‹ơ‡”‡– ™ƒ›•Ǥ

‘” ‘‡ǡ –Š‹• •‡…–‹‘ Š‡Ž’• ›‘— determine
›‘—” ƒ—†‹‡…‡ „ƒ•‡† —’‘ –Š‡‹” „—›‹‰ Šƒ„-
‹–•Ǥ Š‹Ž‡ ›‘— ƒ› ‘– ‡…‡••ƒ”‹Ž› ”‡…‡‹˜‡ ƒ
†‡‘‰”ƒ’Š‹… ƒƒŽ›•‹•ǡ ›‘— …ƒ ‡š–”ƒ…– ƒ‡…-
†‘–ƒŽ ‹ˆ‘”ƒ–‹‘ –‘ Š‡Ž’ ›‘— ƒ”‡– ›‘—”
„‘‘ ‘”‡ •—……‡••ˆ—ŽŽ›Ǥ

‘” ‡šƒ’Ž‡ǡ …—•–‘‡”• ™Š‘ „‘—‰Š– Self-
—„Ž‹•Š‹‰ ‹’Ž‹Ƥ‡† ƒŽ•‘ „‘—‰Š– Sell Your
‘‘ ‘ ƒœ‘ǡ The Self-Publishing Manualǡ
The Complete Guide to Self Publishingǡ The
‘’Ž‡–‡ †‹‘–ǯ•
—‹†‡ –‘ ‡ŽˆǦ —„Ž‹•Š‹‰ǡ ƒ†
‘’ ‡ŽˆǦ —„Ž‹•Š‹‰ ‹”•ǡ among others.

 ‘–Š‡” ™‘”†•ǡ –Š‹• •‡…–‹‘ –‡ŽŽ• ‡
™Š‹…Š „‘‘• •Š‘—Ž† …‘•‹†‡” ”‡ƒ†‹‰ ƒ†
™”‹–‹‰ ”‡˜‹‡™• ˆ‘”ǡ „‡…ƒ—•‡ ƒœ‘ Šƒ•
‹†‡–‹Ƥ‡† › „‘‘ǯ• –ƒ”‰‡– ƒ—†‹‡…‡Ǥ 
‘–Š‡” ™‘”†•ǡ –Š‹• •‡…–‹‘ Ž‹•–• –Š‡ „‘‘• ‹
your …‘’‡–‹–‹˜‡ ‡–™‘”Ǥ ƒ‡ ƒ ‘–‡ ‘ˆ
ƒŽŽ –Š‡•‡ „‘‘• ƒ† Ž‘‘ ƒ– –Š‡ ‘‘ ‡–ƒ‹Ž
ƒ‰‡• ˆ‘” ƒŽŽ ‘ˆ –Š‡Ǥ ‘•‹†‡” ’—”…Šƒ•‹‰

EXCERPT54 Sell Your Book on Amazon

•‘‡ǡ ƒ›ǡ ‘” ƒŽŽ ‘ˆ –Š‡ •‘ ›‘— …ƒ ˆ—”-
–Š‡” ‡•–ƒ„Ž‹•Š ›‘—” ‡š’‡”–‹•‡ ‹ ›‘—” Ƥ‡Ž†ǡ
ƒ† •‘ ›‘— …ƒ ™”‹–‡ ”‡˜‹‡™• ˆ‘” ‡ƒ…Š ‘ˆ
them.

Ž–‹ƒ–‡Ž›ǡ Š‘™‡˜‡”ǡ –Š‡ ˆƒ…– –Šƒ– –Š‡•‡
„‘‘• ƒ’’‡ƒ” ‹ –Š‹• •‡…–‹‘ ‘ ›‘—” ‘‘
‡–ƒ‹Ž ƒ‰‡ †‘‡•ǯ– ƒơ‡…– ›‘—” •ƒŽ‡•Ǥ Šƒ–
ƒ––‡”• ‹• –Šƒ– ›‘—” „‘‘ ƒ’’‡ƒ”• ‹ –Š‹• •‡…-
tion on their ‘‘ ‡–ƒ‹Ž ƒ‰‡•Ǥ Š‡ ‘”‡
„‘‘• ›‘— •‡ŽŽǡ –Š‡ ‘”‡ ‘‘ ‡–ƒ‹Ž ƒ‰‡•
›‘—” „‘‘ ƒ’’‡ƒ”• ‘ǡ ƒ† –Šƒ– ”‡•—Ž–• ‹
‘”‡ „‘‘ •ƒŽ‡•ǡ ƒ† •‘ ‘Ǥ Šƒ–ǯ• –Š‡ ‰‘ƒŽ
–Šƒ– ‡ƒ”• –Š‹• –ƒ…–‹… ƒ Ƥ˜‡Ǧ•–ƒ” ”ƒ–‹‰Ǥ

 EDITORIAL REVIEWS

Š‡ Dz †‹–‘”‹ƒŽ ‡˜‹‡™•dz •‡…–‹‘ ‹• –Š‡
•›‘’•‹• ƒ”‡ƒ ˆ‘” ›‘—” „‘‘Ǥ ‡”‡ ‹• ™Š‡”‡
›‘— •‡‡ –Š‡ †‡•…”‹’–‹‘ ‘ˆ –Š‡ „‘‘ •—’’Ž‹‡†
„› –Š‡ †‹•–”‹„—–‘”ǡ ™Š‘Ž‡•ƒŽ‡”ǡ ‘” ’—„Ž‹•Š‡”Ǥ
‘— ƒ› ƒŽ•‘ •‡‡ –”ƒ†‡ ƒ‰ƒœ‹‡ ‘” Œ‘—”ƒŽ
”‡˜‹‡™•Ǥ Š‹• •‡…–‹‘ …ƒ „‡ ˆƒ‹”Ž› …‘’”‡-
Š‡•‹˜‡ǡ ‹…Ž—†‹‰ ƒ ƒ—–Š‘” „‹‘‰”ƒ’Š›ǡ ƒ
•ƒ’Ž‡ …Šƒ’–‡”ǡ ƒ –ƒ„Ž‡ ‘ˆ …‘–‡–• ˆ‘” –Š‡
‡–‹”‡ „‘‘ǡ ƒ† ‡˜‡ ƒ ’‡”•‘ƒŽ ‘–‡ ˆ”‘
„‘–Š –Š‡ ƒ—–Š‘” ƒ† –Š‡ ’—„Ž‹•Š‡”Ǥ

ˆ ‹ˆ‘”ƒ–‹‘ ‹• ‹••‹‰ǡ ›‘— …ƒ ƒ†† ‹–Ǥ
†‹•…—•• –Š‡ ™ƒ› –‘ ƒ†† ‡†‹–‘”‹ƒŽ …‘–‡–
‡Ž•‡™Š‡”‡ ‹ –Š‹• –‡š–ǡ „—– „ƒ•‹…ƒŽŽ› ›‘—

The Book Detail Page 55

ƒƒ‰‡ ƒŽŽ –Š‡ ‹ˆ‘”ƒ–‹‘ ƒ„‘—– ƒŽŽ ›‘—” Since customers
„‘‘• ˆ”‘ ›‘—” —–Š‘” ‡–”ƒŽ ƒ……‘—–Ǥ cannot touch
›‘—” „‘‘ ƒ† ƪ‹’
‘— …ƒ •—„‹– „‘‘ ‹ˆ‘”ƒ–‹‘ǡ ‡†‹- –Š”‘—‰Š –Š‡ ’ƒ‰‡•ǡ
–‘”‹ƒŽ ”‡˜‹‡™•ǡ ’‡‡” ”‡˜‹‡™• ˆ”‘ –Š‡ ’—„- ‹– ‹• ‹’‘”–ƒ– –‘
Ž‹•Š‡”ǡ ƒ† •‘ ‘Ǥ —•‡ –Š‡ Dz †‹–‘”‹ƒŽ
‡˜‹‡™•dz •‡…–‹‘
‡…ƒ—•‡ ‘ˆ –Š‡ ‡š–‡– ‘ˆ ‹ˆ‘”ƒ–‹‘ to give them as
•‘‡–‹‡• ƒ˜ƒ‹Žƒ„Ž‡ ‹ –Š‡ Dz †‹–‘”‹ƒŽ ‡- —…Š ‹ˆ‘”ƒ–‹‘
˜‹‡™•dz •‡…–‹‘ǡ ‹– ‹• ‘– —…‘‘ ˆ‘” ƒ• ’‘••‹„Ž‡Ǥ
Amazon to condense the section into a
•ƒŽŽ‡” •ƒ’•Š‘–ǡ Š‹‰ŠŽ‹‰Š–‹‰ Œ—•– –Š‡ †‡-EXCERPT
•…”‹’–‹‘ ‘” Œ—•– –™‘ ”‡˜‹‡™•Ǥ Šƒ– ‹• ™Š›
›‘— ƒ› •‘‡–‹‡• •‡‡ Ž‡‰–Š› …‘–‡–
™‹–Š ƒ Dz ‡‡ ƒŽŽ †‹–‘”‹ƒŽ ‡˜‹‡™•dz Ž‹ ‘”
•‹’Ž› ˆƒ†‡ –‘ ™Š‹–‡ ƒ• ‹– ”‡ƒ…Š‡• –Š‡ ‡†
‘ˆ ‹–• ’”‡Ǧ†‡–‡”‹‡† •‡…–‹‘Ǥ

†‡ƒŽŽ›ǡ ›‘—” Dz †‹–‘”‹ƒŽ ‡˜‹‡™•dz •‡…-
–‹‘ •Š‘—Ž† …‘–ƒ‹ „‡–™‡‡ ͗ǡ͙͔͔ ƒ†
͘ǡ͔͔͔ …Šƒ”ƒ…–‡”• ‘ˆ …‘–‡–Ǥ Š‡ ‘”‡
…‘’”‡Š‡•‹˜‡ ›‘—” Dz †‹–‘”‹ƒŽ ‡˜‹‡™•dz
•‡…–‹‘ ‹•ǡ –Š‡ ‘”‡ „‘‘• ›‘— ƒ”‡ ‰‘-
‹‰ –‘ •‡ŽŽǤ ‡‡„‡”ǡ •‹…‡ …—•–‘‡”•
…ƒ‘– –‘—…Š ›‘—” ’Š›•‹…ƒŽ „‘‘ ƒ† ˆŽ‹’
–Š”‘—‰Š –Š‡ ’ƒ‰‡•ǡ ‹– ‹• ‹’‘”–ƒ– –‘ —•‡
–Š‹• •‡…–‹‘ –‘ ‰‹˜‡ –Š‡ ƒ• —…Š ‹ˆ‘”ƒ-
–‹‘ ƒ„‘—– –Š‡ „‘‘ ƒ• ’‘••‹„Ž‡Ǥ ‘— ™ƒ–
–‘ †‡ˆ‹‡ ›‘—” ‹“—‡ ‡ŽŽ‹‰ ”‘’‘•‹–‹‘
ȋ Ȍ •‘ ’”‘•’‡…–‹˜‡ „—›‡”• Šƒ˜‡ ƒ ‡š…‡Ž-
Ž‡– ‹†‡ƒ ™Šƒ– ›‘—” „‘‘ ‘ˆˆ‡”•ǡ ƒ† Š‘™
‹– ‹• „‡––‡” –Šƒ ‘–Š‡” „‘‘• –Š‡› ‹‰Š– „‡
considering.

56 Sell Your Book on Amazon

 PRODUCT DETAILS

‡š– ‘ –Š‡ ‘‘ ‡–ƒ‹Ž ƒ‰‡ …‘‡• –Š‡
Dz ”‘†—…– ‡–ƒ‹Ž•dz •‡…–‹‘ǡ ‹ ™Š‹…Š …‡”–ƒ‹
•’‡…‹Ƥ…ƒ–‹‘• ƒ„‘—– –Š‡ „‘‘ ƒ”‡ †‹•’Žƒ›‡†ǡ
‹…Ž—†‹‰ǣ

ˆ‘”ƒ–
’ƒ‰‡ …‘—–
’—„Ž‹•Š‡”
’—„Ž‹…ƒ–‹‘ †ƒ–‡
Žƒ‰—ƒ‰‡

EXCERPT
Ž•‘ ™‹–Š‹ –Š‹• •‡…–‹‘ ›‘— ™‹ŽŽ •‡‡ –Š‡
ƒ˜‡”ƒ‰‡ …—•–‘‡” ”‡˜‹‡™ǡ –Š‡ —„‡” ‘ˆ
”‡˜‹‡™• –Š‡ „‘‘ Šƒ• ”‡…‡‹˜‡†ǡ ƒ† ƒ Ž‹ –‘
…‘’‘•‡ ƒ ”‡˜‹‡™Ǥ ‡ ™‹ŽŽ †‹•…—•• ”‡˜‹‡™•
Žƒ–‡” ‹ –Š‹• …Šƒ’–‡”Ǥ

Ž•‘ •Š‘™ ‹• –Š‡ ƒœ‘ •ƒŽ‡• ”ƒǤ ‡–
—• –ƒ‡ –Š‹• ‘’’‘”–—‹–› –‘ †‹•…—•• –Š‡ ƒ-
œ‘ •ƒŽ‡• ”ƒ ‹ ‘”‡ †‡–ƒ‹ŽǤ

 AMAZON SALES RANK

‹…‡ –Š‡ ƒŽ‰‘”‹–Š ƒœ‘ —•‡• –‘
‰‡‡”ƒ–‡ ƒ „‘‘ǯ• •ƒŽ‡• ”ƒ ‹• ’”‘’”‹‡–ƒ”›ǡ
†‡–ƒ‹Ž• …ƒ ‘Ž› „‡ ‡š–”ƒ’‘Žƒ–‡† ˆ”‘ ”‡-
•‡ƒ”…Š ƒ† ˆ‹‡Ž† –‡•–•Ǥ —ˆˆ‹…‡ ‹– –‘ •ƒ› –Š‡
ƒœ‘ •ƒŽ‡• ”ƒ ’”‘˜‹†‡• ƒ”‰‹ƒŽ •ƒŽ‡•

The Book Detail Page 57

†ƒ–ƒ ƒ– „‡•–Ǥ Ž–‹ƒ–‡Ž›ǡ ‹– ’”‘˜‹†‡• ‘Ž› EXCERPT Š‡ ƒŽ‡• ƒ‹‰
ƒ‡…†‘–ƒŽ ‹ˆ‘”ƒ–‹‘ ƒ„‘—– ›‘—” „‘‘ǯ• •›•–‡ ‡šŠ‹„‹–•
•ƒŽ‡• ’‡”ˆ‘”ƒ…‡Ǥ Š‘™ „‘‘• ƒ”‡
•‡ŽŽ‹‰Ǥ Š‡ Ž‘™‡”
‘—” ”ƒ ‹• ‹ ‘ ™ƒ› ƒ ‡šƒ…– •ƒŽ‡• Ƥ‰- –Š‡ —„‡”ǡ –Š‡
ure. Having an ƒœ‘ •ƒŽ‡• ”ƒ ‘ˆ ͖͜͜ǡ͕͚͚ Š‹‰Š‡” –Š‡ •ƒŽ‡•Ǥ
†‘‡• ‘– ‡ƒ ›‘— Šƒ˜‡ •‘Ž† ͖͜͜ǡ͕͚͚ …‘’‹‡• Š‡ …ƒŽ…—Žƒ–‹‘
‘ˆ ›‘—” „‘‘Ǥ  ˆƒ…–ǡ –Š‡ ‘’’‘•‹–‡ ‹• …Ž‘•‡” ‹• „ƒ•‡† ‘ •ƒŽ‡•
–‘ –Š‡ –”—–ŠǤ Š‡ Š‹‰Š‡” –Š‡ ”ƒ —„‡”ǡ ƒ† —’†ƒ–‡† ‡ƒ…Š
–Š‡ Ž‘™‡” ›‘—” „‘‘ •ƒŽ‡•Ǥ hour.

ƒœ‘ǯ• ‘™ ’‡”•’‡…–‹˜‡ ‘ –Š‡ •ƒŽ‡•
”ƒ ƒ† ‹–• ‹’‘”–ƒ…‡ …ƒ „‡ †‹•…‡”‡†
ˆ”‘ ƒœ‘ǯ• ‘Ž‹‡ –Šƒ– •–ƒ–‡• ȋ•Ž‹‰Š–-
Ž› ’ƒ”ƒ’Š”ƒ•‡†Ȍǣ Dz Š‡ ƒŽ‡• ƒ‹‰ •›•–‡
‡šŠ‹„‹–• Š‘™ „‘‘• ƒ”‡ •‡ŽŽ‹‰Ǥ Š‡ Ž‘™‡” –Š‡
—„‡”ǡ –Š‡ Š‹‰Š‡” –Š‡ •ƒŽ‡•Ǥ Š‡ …ƒŽ…—Žƒ–‹‘
‹• „ƒ•‡† ‘ •ƒŽ‡• ƒ† ‹• —’†ƒ–‡† ‡ƒ…Š Š‘—”
–‘ ”‡ƪ‡…– ”‡…‡– ƒ† Š‹•–‘”‹…ƒŽ •ƒŽ‡• ‘ˆ ‡˜‡”›
‹–‡ •‘Ž†Ǥ ‡ Š‘’‡ ›‘— Ƥ† –Š‡ ƒœ‘Ǥ…‘
ƒŽ‡• ƒ ‹–‡”‡•–‹‰Ǩdz

Ž‡ƒ•‡ ‘–‹…‡ –Šƒ– ›‘— ƒ”‡ ‘– •—’’‘•‡†
–‘ ˆ‹† –Š‡ •ƒŽ‡• ”ƒ ‹ˆ‘”ƒ–‹˜‡ ‘” ‡˜‡
Š‡Ž’ˆ—ŽǤ ‘— ƒ”‡ •—’’‘•‡† –‘ ˆ‹† ‹– ‹–‡”-
esting.

 ƒ…–—ƒŽ‹–›ǡ –Š‡ ’”‘…‡•• is interesting and
‹• ‘”‡ …‘˜‘Ž—–‡† –Šƒ –Š‡‹” ”‡˜‡ƒŽ•Ǥ
Š‡ ”ƒ‹‰• ƒ”‡ —’†ƒ–‡† ‡˜‡”› Š‘—” ƒ† †‘
‘– †‡’‡† •‘Ž‡Ž› —’‘ –Š‡ ƒ…–—ƒŽ —„‡”
‘ˆ „‘‘• •‘Ž†ǡ „—– ƒŽ•‘ —’‘ …‘’ƒ”‹•‘•
ƒ‰ƒ‹•– –Š‡ •ƒŽ‡• –”‡†• ‘ˆ ‘–Š‡” „‘‘• †—”‹‰
–Šƒ– •ƒ‡ Š‘—”Ǥ ‹—Ž–ƒ‡‘—•Ž›ǡ ƒ trending

58 Sell Your Book on Amazon

ƒŽ‡• ’”‘Œ‡…–‹‘• …ƒŽ…—Žƒ–‹‘ ‹• ƒ’’Ž‹‡† –‘ ƒ””‹˜‡ ƒ– ƒ …‘’—–‡”-
ƒ† –”‡†‹‰ –ƒ‡ ‹œ‡† •ƒŽ‡• –”ƒŒ‡…–‘”›Ǥ

ƒ ƒ…–‹˜‡ ”‘Ž‡ ”‡†‹‰ ’”‘Œ‡…–‹‘• ƒ† Š‹•–‘”‹… •ƒŽ‡• ‹-
ˆ‘” „‘‘• —†‡” ˆ‘”ƒ–‹‘ ’Žƒ› ƒ ‡› ”‘Ž‡ ‹ †‡–‡”‹‹‰ –Š‡
͕͔͔ǡ͔͔͔ǡ ™Š‹…Š ”ƒ ˆ‘” –‹–Ž‡• ‹ –Š‡ ͕͔ǡ͔͔͔ –‘ ͕͔͔ǡ͔͔͔ ”ƒ‰‡Ǥ
‹• ™Š› ƒ „‘‘ǯ•  ˆƒ…–ǡ –Š‡ ’”‡†‹…–‹˜‡ ƒ–—”‡ ‘ˆ –Š‡ ƒœ‘
”ƒ‹‰ •›•–‡ ‹• ™Šƒ– ƒ‡• ‹– ’‘••‹„Ž‡ ˆ‘”
”ƒ …ƒ Ž‡ƒ’ ƒ ‡™Ž› ”‡Ž‡ƒ•‡† „‘‘ –‘ ‘—–”ƒ ƒ ‘Ž†‡”ǡ
ˆ”‘ ͔͔͝ǡ͔͔͔ –‘ ‘”‡Ǧ‡•–ƒ„Ž‹•Š‡† –‹–Ž‡ǡ ‡˜‡ –Š‘—‰Š –Š‡ –‘–ƒŽ
Š‹•–‘”‹… •ƒŽ‡• Ƥ‰—”‡• ˆ‘” –Š‡ Žƒ––‡” ˆƒ” ‡š…‡‡†
͕͔͔ǡ͔͔͔ ‹ –Š‡ –Š‡ ˆ‘”‡”Ǥ
•’ƒ ‘ˆ –™‡–›Ǧ
ˆ‘—” Š‘—”• ‘” Ž‡••Ǥ ‘‘• ™‹–Š ”ƒ‹‰• ‘˜‡” ͕͔͔ǡ͔͔͔ ƒ”‡
EXCERPT ƒŽ•‘ ƒ’’Ž‹‡† ™‹–Š Š‹•–‘”‹… •ƒŽ‡• ‹ˆ‘”ƒ–‹‘
ƒ† ’”‘Œ‡…–‹‘•ǡ ƒŽ–Š‘—‰Š •ƒŽ‡• Š‹•–‘”› ‹•
™‡‹‰Š–‡† Ž‡••Ǥ ƒŽ‡• ’”‘Œ‡…–‹‘• ƒ† trend-
‹‰ –ƒ‡ ƒ ƒ…–‹˜‡ ”‘Ž‡ ˆ‘” „‘‘• ‹ –Š‹• ”ƒ‰‡ǡ
™Š‹…Š ‹• ™Š› ƒ „‘‘ǯ• ”ƒ …ƒ Ž‡ƒ’ ˆ”‘
͔͔͝ǡ͔͔͔ –‘ ͕͔͔ǡ͔͔͔ ‹ –Š‡ •’ƒ ‘ˆ –™‡–›Ǧ
ˆ‘—” Š‘—”• ‘” Ž‡••Ǥ ‘‡• –Š‹• ‡ƒ –Š‡ „‘‘
Šƒ• •‘Ž† ͔͔͜ǡ͔͔͔ …‘’‹‡• ‹ –™‡–›Ǧˆ‘—”
Š‘—”•ǫ „•‘Ž—–‡Ž› ‘–Ǩ Šƒ– ‹– †‘‡• ‡ƒ ‹•
–Šƒ– ”‡…‡– ƒ…–‹˜‹–› ȋ‹Ǥ‡Ǥǡ ’—”…Šƒ•‡•Ȍ ˆ‘” –Šƒ–
„‘‘ ‹• –”‡†‹‰ Š‹‰Š‡” –Šƒ ƒŽŽ –Š‡ „‘‘• ‹–
Œ—•– •—”’ƒ••‡† ‹ –Šƒ– ’ƒ”–‹…—Žƒ” Š‘—”Ǥ ‘ǯ–
‰‡– ‡š…‹–‡† Œ—•– ›‡–Ǥ ‹…‡ –Š‡ ƒ…–‹˜‹–› ‘ˆ
„‘‘• ƒ„‘˜‡ ͕͔͔ǡ͔͔͔ ”ƒ‰‡• ˆ”‘ •Ž‘™ –‘
•–ƒ‰ƒ–ǡ ”‡…‡‹˜‹‰ ƒ• ˆ‡™ ƒ• Ƥ˜‡ ‘”†‡”• ‹•
•—ƥ…‹‡– –‘ …ƒ–ƒ’—Ž– ƒ ”ƒǤ

ˆ ƒ „‘‘ǯ• ”ƒ „”‡ƒ• ‹–‘ –Š‡ –‘’ ͕͔͔ǡ͔͔͔ǡ
–Š‡ •ƒŽ‡• Š‹•–‘”› …ƒŽ…—Žƒ–‹‘ •–ƒ”–• ‹ ‡ƒ”‡•–ǡ

The Book Detail Page 59

™Š‹…Š ‹• ™Š› ƒ ’Š‡‘‡‘ „‘‘ Šƒ• ƒ Šƒ”† EXCERPT
–‹‡ ƒ‹–ƒ‹‹‰ ƒ Š‹‰Šǡ Ž‡‰‹–‹ƒ–‡ ”ƒ‹‰Ǥ – ‹• ‹’‘••‹„Ž‡
’Š‡‘‡‘ „‘‘ ‹• ƒ „‘‘ –Šƒ– Ž‡ƒ’• ˆ”‘ –‘ —•‡ ƒœ‘ǯ•
–Š‡ Š‹‰Š Š—†”‡† –Š‘—•ƒ†• ‹–‘ –Š‡ Ž‘™‡” •ƒŽ‡• ”ƒ
Š—†”‡†• ȋ‘” „‡––‡”Ȍ ‹ –Š‡ •’ƒ ‘ˆ –™‡–›Ǧ –‘ …ƒŽ…—Žƒ–‡
ˆ‘—” Š‘—”•ǡ —•—ƒŽŽ› †—‡ –‘ •‘‡ …‘…‡–”ƒ–‡† …——Žƒ–‹˜‡
ƒ”‡–‹‰ ‹‹–‹ƒ–‹˜‡•Ǥ ‹…‡ ƒœ‘ǯ• •ƒŽ‡• •ƒŽ‡• Ƥ‰—”‡•
Š‹•–‘”› †‘‡• ‘– •—’’‘”– –Š‡ ”ƒǡ –Š‡ •’‹‡ because the data
‘……—”• ƒ† –Š‡ “—‹…Ž› Ž‡˜‡Ž• ‘—– ƒ‰ƒ‹ –‘ ‹• ”‡…ƒŽ…—Žƒ–‡†
†‹•’Žƒ› ƒ ‘”‡ ƒ……—”ƒ–‡ ”ƒ‹‰Ǥ …‘–‹—ƒŽŽ›Ǥ

– ‹• ‹’‘••‹„Ž‡ –‘ —•‡ ƒœ‘ǯ• •ƒŽ‡• ”ƒ
–‘ …ƒŽ…—Žƒ–‡ …——Žƒ–‹˜‡ •ƒŽ‡• Ƥ‰—”‡• „‡…ƒ—•‡
–Š‡ †ƒ–ƒ ‹• ”‡…ƒŽ…—Žƒ–‡† …‘–‹—ƒŽŽ›Ǥ ‘ ‰‡–
ƒ ”‘—‰Š ‹†‡ƒ ‘ˆ –Š‡ ƒ…–—ƒŽ —„‡” ‘ˆ „‘‘•
„‡‹‰ •‘Ž†ǡ ƒ „‘‘ǯ• ”ƒ Šƒ• –‘ „‡ †‹••‡…–‡†
with the same ‹‡†‹ƒ…› ƒ• –Š‡ ”ƒ‹‰ „‡-
‹‰ …ƒŽ…—Žƒ–‡†Ǥ ‘” ‹•–ƒ…‡ǡ …Šƒ”– –Š‡ ”ƒ ‘ˆ
ƒ –‘’ ͕͔ǡ͔͔͔ „‘‘ ‡˜‡”› Š‘—” ˆ‘” –™‡–›Ǧˆ‘—”
Š‘—”•Ǥ †† –Š‘•‡ ”ƒ‹‰• –‘‰‡–Š‡” ƒ† †‹-
˜‹†‡ „› –™‡–›Ǧˆ‘—” –‘ ƒ””‹˜‡ ƒ– ‹–• ƒ˜‡”ƒ‰‡
†ƒ‹Ž› ”ƒ‹‰Ǥ ‘ –Šƒ– ‡˜‡”› †ƒ› ˆ‘” ƒ ™‡‡
and then divide by seven to arrive at its aver-
ƒ‰‡ ™‡‡Ž› ”ƒ‹‰Ǥ

‹–Š –Šƒ– ƒ˜‡”ƒ‰‡ •ƒŽ‡• ”ƒ ‹ Šƒ†ǡ ›‘—
ƒ”‡ ’”‡’ƒ”‡† –‘ ‡•–‹ƒ–‡ –Š‡ •ƒŽ‡• ’‘–‡–‹ƒŽ
‘ˆ –Š‡ „‘‘ —•‹‰ –Š‡ ˆ‘ŽŽ‘™‹‰ …Šƒ”–Ǥ

‡ƒ” ‹ ‹† –Šƒ– –Š‹• …Šƒ”– ‹• ‡š–”‡‡Ž›
ƒ”„‹–”ƒ”›ǡ „ƒ•‡† —’‘ •ƒŽ‡• ”ƒ ƒ† •ƒŽ‡•Ǧ
Ƥ‰—”‡ …‘’ƒ”‹•‘• ƒŽ‘‰ ™‹–Š †ƒ–ƒ ȋ„‘–Š
…‘Ƥ”‡† ƒ† ‘– …‘Ƥ”‡†Ȍ ”‡…‡‹˜‡† ˆ”‘

60 Sell Your Book on Amazon

EXCERPT–Š‹”†Ǧ’ƒ”–› •‘—”…‡•Ǥ
 ƒ–Š‡” –Šƒ †‹•…Žƒ‹‹‰ –Š‹• …Šƒ”– —–‹Ž –Š‡

…‘™• …‘‡ Š‘‡ǡ ™‹ŽŽ Œ—•– •ƒ› –Š‹•ǣ – ‹• †‹ƥ-
…—Ž– –‘ ‡š–”ƒ…– ‡ƒ‹‰ˆ—Ž ‹ˆ‘”ƒ–‹‘ ˆ”‘
†ƒ–ƒ –Šƒ– ‹•ǯ– ˜‡”› ‡ƒ‹‰ˆ—ŽǤ —– ‹– sure is
‹–‡”‡•–‹‰ǡ ƒ† ‘™ǡ ’‡”Šƒ’•ǡ ‡˜‡ •Ž‹‰Š–Ž›
Š‡Ž’ˆ—ŽǤ

Š‡ Žƒ•– Ž‹ ‹ –Š‡ Dz ”‘†—…– ‡–ƒ‹Ž•dz
•‡…–‹‘ ‡ƒ„Ž‡• ›‘— –‘ update product info
and give feedback on imagesǤ Š‡ ˆ‘”‡”
‹• ’ƒ”–‹…—Žƒ”Ž› Š‡Ž’ˆ—Ž ‹ˆ ›‘— ™ƒ– –‘ ’‡”•‘-
ƒŽŽ› ‘–‹ˆ› ƒœ‘ ‘ˆ ƒ ‡””‘” ‘ –Š‡ ‘‘
‡–ƒ‹Ž ƒ‰‡Ǥ ‘” ‹•–ƒ…‡ǡ ›‘— ƒ› ™‹•Š –‘
—’†ƒ–‡ –Š‡ –‹–Ž‡ǡ ƒ—–Š‘”ǡ „‹†‹‰ǡ ’—„Ž‹…ƒ-
–‹‘ †ƒ–‡ǡ ’—„Ž‹•Š‡”ǡ —„‡” ‘ˆ ’ƒ‰‡•ǡ ‡†‹-
–‹‘ǡ ˆ‘”ƒ–ǡ ‘” Žƒ‰—ƒ‰‡Ǥ ‹…‡ …‘’—–-
‡”• ƒ”‡ ‘ˆ–‡ ”‡•’‘•‹„Ž‡ ˆ‘” ’”‘˜‹†‹‰ –Š‡
ƒŒ‘”‹–› ‘ˆ –Š‹• ‹ˆ‘”ƒ–‹‘ –‘ ƒœ‘ǡ ‹–
‹• ˜ƒŽ—ƒ„Ž‡ –‘ Šƒ˜‡ ƒ ‡ƒ•› ™ƒ› –‘ …‘””‡…–
data.

MORE ABOUT THE AUTHOR

Š‡ ‡š– •‡…–‹‘ ‘ –Š‡ ‘‘ ‡–ƒ‹Ž ƒ‰‡ ‹•
–Š‡ Dz ‘”‡ „‘—– –Š‡ —–Š‘”dz •‡…–‹‘Ǥ

Ž‡•• ›‘— Šƒ˜‡ •‹‰‡† —’ ˆ‘” ƒ —–Š‘”
‡–”ƒŽ ƒ……‘—–ǡ ›‘— ƒ”‡ ‘– ‰‘‹‰ –‘ Šƒ˜‡
–Š‹• •‡…–‹‘ ‘ ›‘—” ’ƒ‰‡Ǥ ‡‡ Šƒ’–‡” ™‘
ˆ‘” ‘”‡ ‹ˆ‘”ƒ–‹‘ ƒ„‘—– …”‡ƒ–‹‰ ›‘—”
—–Š‘” ‡–”ƒŽ ƒ……‘—– ƒ† …‘’Ž‡–‹‰

The Book Detail Page 61

›‘—” ”‘ƤŽ‡Ǥ
› Dz ‘”‡ „‘—– –Š‡ —–Š‘”dz •‡…–‹‘

ˆ‡ƒ–—”‡• ƒ ’‹…–—”‡ ‘ˆ ‡ ƒŽ‘‰ ™‹–Š ƒ Ž‹
to my Amazon Author Page. Since Amazon
ƒ‡• ‹– •‘ ‡ƒ•› –‘ ˜‹•‹– —–Š‘” ƒ‰‡•ǡ ›‘—
™ƒ– ›‘—” —–Š‘” ƒ‰‡ –‘ „‡ ’”‘ˆ‡••‹‘ƒŽǤ
‡ ‘ˆ –Š‡ ƒ‹ ‰‘ƒŽ• ‘ˆ ‡ŽŽ ‘—” ‘‘ ‘
ƒœ‘ ‹• –‘ Š‡Ž’ ›‘— ‹…”‡ƒ•‡ ›‘—” ‡š’‘-
sure on Amazon and demonstrate to other
’‡‘’Ž‡ –Šƒ– ›‘— ƒ”‡ –Š‡ ‡š’‡”– ‹ ™Šƒ–‡˜-
‡” Ƥ‡Ž† ›‘— ƒ”‡ ™”‹–‹‰ ƒ„‘—–Ǥ ‡‘’Ž‡ „—›
„‘‘• ˆ”‘ ‡š’‡”–•Ǥ
EXCERPT

EXCERPT62 Sell Your Book on Amazon

‘ǡ ‹ˆ ›‘— ƒ”‡ ƒ ‡š’‡”– ‹ ’—„Ž‹•Š‹‰ǡ ›‘—
™ƒ– ›‘—” —–Š‘” ƒ‰‡ –‘ ‡•–ƒ„Ž‹•Š –Šƒ–Ǣ ƒ† ‹ˆ
›‘— Šƒ˜‡ ’—„Ž‹•Š‡† —Ž–‹’Ž‡ „‘‘• ‘ –Š‡ •—„-
Œ‡…–ǡ ›‘— ™ƒ– ›‘—” „‹„Ž‹‘‰”ƒ’Š› –‘ …‘—‹-
…ƒ–‡ –Šƒ–ǡ –‘‘Ǥ

‡ŽŽ‹‰ ƒ „‘‘ ‹• ƒŽŽ ƒ ƒ––‡” ‘ˆ ”‡’‡–‹–‹‘Ǥ
Š‡ ƒœ‘ •Š‘’’‡”• …‘•–ƒ–Ž› •‡‡ ›‘—”
’‹…–—”‡ǡ ”‡ƒ† ›‘—” „‘‘ •›‘’•‹•ǡ ‘” •‡‡ –Š‡
…‘˜‡” ‘ˆ ›‘—” „‘‘ǡ –Š‡› •–ƒ”– –‘ ’‡”…‡‹˜‡ ƒ…-
–‹˜‹–› •—””‘—†‹‰ ›‘—” „‘‘Ǥ š’‘•—”‡ „—‹Ž†•
—’‘ ‹–•‡Žˆ ƒ† …‘•—‡”• –Š‹ǡ Dz
‘•Šǡ Šƒ†
„‡––‡” „—› –Š‹• „‘‘Ǥ †‘ǯ– ™ƒ– –‘ „‡ Ž‡ˆ–
„‡Š‹†Ǥdz

Šƒ– ˆ‡‡Ž‹‰ –Š‡ ‡…‘—”ƒ‰‡• –Š‡ –‘
visit your ‘‘ ‡–ƒ‹Ž ƒ‰‡ ƒ† Ƥ† ‘—–
ƒŽŽ ƒ„‘—– ›‘— ƒ† ›‘—” „‘‘Ǥ ‹…‡ ’‡‘’Ž‡
–›’‹…ƒŽŽ› ’—”…Šƒ•‡ ‘Ƥ…–‹‘ „‘‘• „ƒ•‡†
—’‘ –Š‡ ƒ•™‡”• –‘ –™‘ “—‡•–‹‘•ǡ –Š‡ ‹-
ˆ‘”ƒ–‹‘ ‘ ›‘—” ‘‘ ‡–ƒ‹Ž ƒ‰‡ •Š‘—Ž†
ƒ•™‡” „‘–Šǣ

‹ŽŽ –Š‹• „‘‘ Š‡Ž’ ‡ •‘Ž˜‡ › ’”‘„Ž‡ǫ
• –Š‹• ƒ—–Š‘” “—ƒŽ‹ˆ‹‡† –‘ ™”‹–‡ ‹–ǫ

Š‡ ƒŒ‘”‹–› ‘ˆ –Š‡ ‘‘ ‡–ƒ‹Ž ƒ‰‡ ‹•
†‡˜‘–‡† –‘ ƒ•™‡”‹‰ –Š‡ Ƥ”•– “—‡•–‹‘Ǥ
Š‡”‡ˆ‘”‡ǡ ›‘—” —–Š‘” ƒ‰‡ ƒ† ƒœ‘
”‘ƤŽ‡ —•– ƒ•™‡” –Š‡ •‡…‘† “—‡•–‹‘Ǥ

‘” ‡šƒ’Ž‡ǡ › ƒœ‘ —–Š‘” ƒ‰‡
ˆ‡ƒ–—”‡• › ƒœ‘ Ž‘‰Ǥ ‡ ‘ˆ –Š‡ ‹…‡

The Book Detail Page 63

things about creating a „Ž‘‰ ‘ ƒœ‘ ‹• Š—‰‡ „‡‡Ƥ– –‘
–Šƒ– ›‘— …ƒ •‡– ‹– —’ –‘ ƒ—–‘ƒ–‹…ƒŽŽ› ”‡’‡ƒ– ƒ††‹‰ ›‘—” „Ž‘‰

„Ž‘‰ ’‘•–‹‰• ‘”‹‰‹ƒ–‹‰ ‡Ž•‡™Š‡”‡Ǥ Šƒ˜‡ to your Author
Page is that you
a „Ž‘‰ ƒ– www.brentsampson.com that is …‘–”‘Ž ‡šƒ…–Ž›

hosted by ‘”† ”‡••Ǥ Š‡”‡ˆ‘”‡ǡ –Šƒ• –‘ what it says.

–Š‡ ƒ‰‹… ‘ˆ ǡ ‡˜‡”› „Ž‘‰ ’‘•–‹‰ ™”‹–‡

ƒ—–‘ƒ–‹…ƒŽŽ› ƒ’’‡ƒ”• ‘ › ƒœ‘ —-

–Š‘” ƒ‰‡ǡ –‘‘Ǥ ‡––‹‰ –Š‹• ƒ—–‘ƒ–‹‘ —’ ‹•

EXCERPT”‡ƒ”ƒ„Ž› ‡ƒ•›Ǥ ‹’Ž› …Ž‹… ‘ –Š‡ Dz Ž‘‰dz

–ƒ„ ™‹–Š‹ ›‘—” —–Š‘” ‡–”ƒŽ ƒ……‘—–ǡ ƒ†

then enter in your ˆ‡‡† ‹–‘ –Š‡ „‘šǤ ‘—”

„Ž‘‰‰‹‰ ’Žƒ–ˆ‘” …ƒ ’”‘˜‹†‡ ›‘—” •’‡…‹Ƥ…

ˆ‡‡† Ǥ

Ž‘‰‰‹‰ ‹• ƒ ’‘™‡”ˆ—Ž ƒ”‡–‹‰ –‘‘Ž

‹ˆ ›‘— —•‡ ‹– …‘””‡…–Ž›Ǥ ‘— …ƒ ƒ†† ƒ††‹-

–‹‘ƒŽ …‘–‡– Ž‹‡ ƒ”–‹…Ž‡• ‘” ‰”ƒ’Š•ǡ ‘”

›‘— …ƒ –‘—…Š „ƒ•‡ ™‹–Š –Š‡ ’‡‘’Ž‡ ”‡ƒ†-

‹‰ ›‘—” ’ƒ‰‡ ƒ† ‹˜‹–‡ –Š‡‹” ˆ‡‡†„ƒ…Ǥ

–Š‡” ’‡‘’Ž‡ …ƒ ’‘•– …‘‡–• –‘ ›‘—”

’‘•–‹‰• ƒ† ›‘— …ƒ ’‘•– ”‡’Ž‹‡• –‘ –Š‡‹”

comments.

Š—‰‡ „‡‡Ƥ– –‘ ƒ††‹‰ ›‘—” „Ž‘‰ –‘

›‘—” —–Š‘” ƒ‰‡ ‹• –Šƒ– ›‘— …‘–”‘Ž ‡šƒ…–-

Ž› ™Šƒ– ‹– •ƒ›•Ǥ ƒœ‘ ‹• ˆƒ” ‘”‡ Ž‡‹‡–

about „Ž‘‰ …‘–‡– ƒ† ‡ˆ‘”…‡• Ž‡•• …‡-

•‘”•Š‹’ –Šƒ ™‹–Š ‘–Š‡” ƒ”‡ƒ• ‘ˆ ›‘—” ‘‘

‡–ƒ‹Ž ƒ‰‡Ǥ ‘ ™Š‹Ž‡ ›‘— ƒ”‡ —ƒ„Ž‡ –‘ Ž‹

–‘ ƒ †‘ƒ‹ ƒ‡ ™‹–Š‹ ƒ› Ƥ‡Ž†• ‘ –Š‡

‡–ƒ‹Ž ƒ‰‡ǡ ›‘— …ƒ Ž‹ –‘ ‡š–‡”ƒŽ ™‡„-

•‹–‡• ˆ”‘ ›‘—” „Ž‘‰Ǥ

EXCERPT64 Sell Your Book on Amazon

‡•ǡ ›‘— …ƒ ƒ…–—ƒŽŽ› …”‡ƒ–‡ Š›’‡”Ž‹•
within your „Ž‘‰ ’‘•–‹‰•Ǥ ‘™ǡ ƒŽŽ ‘ˆ ƒ •—†-
†‡ǡ ›‘— Šƒ˜‡ ƒ Š›’‡”Ž‹ ‘ ƒœ‘ ȋƒ† ‹
ˆ”‘– ‘ˆ ‹–• ‹ŽŽ‹‘• ‘ˆ —•‡”•Ȍ –‘ ›‘—” ƒ—–Š‘”
™‡„•‹–‡ ‘” †‹”‡…–Ž› –‘ ›‘—” ‘–Š‡” „‘‘•ǡ ‘”
‡˜‡ –‘ ›‘—” ‘™ …‘’ƒ›Ȅƒ† Š‘™ ’‘™-
‡”ˆ—Ž ‘ˆ ƒ ƒ”‡–‹‰ –‘‘Ž ‹• –Šƒ–ǫ

 CUSTOMER REVIEWS

‡Ž‘™ –Š‡ Dz „‘—– –Š‡ —–Š‘”dz •‡…–‹‘ǡ
ƒ† ƒˆ–‡” •‘‡ ‹…‘•‡“—‡–‹ƒŽ •’‘•‘”‡†
ƒ†˜‡”–‹•‹‰ǡ …‘‡• ‘‡ ‘ˆ –Š‡ ‘•– ‹’‘”–ƒ–
•‡…–‹‘• ‘ˆ –Š‡ ‘‘ ‡–ƒ‹Ž ƒ‰‡Ȅ …—•–‘‡”
”‡˜‹‡™•Ǥ —•–‘‡” ”‡˜‹‡™• ƒ”‡ ƒ ˜ƒŽ—ƒ„Ž‡ ƒ†
’‘™‡”ˆ—Ž …‘’‘‡– ‘ˆ ƒœ‘ǡ ƒ† —Ž‹‡
‡ƒ”Ž› ‡˜‡”› ‘–Š‡” …‘’‘‡– ‘ˆ –Š‡ ‘‘
‡–ƒ‹Ž ƒ‰‡ǡ ‡ƒ”Ž› ‹’‘••‹„Ž‡ –‘ Dz…‘–”‘ŽǤdz
ƒœ‘ ‹˜‡•–• Š‡ƒ˜‹Ž› ‹ –Š‡ –‡…Š‘Ž‘‰›
ƒ† ‹–‰”‹–› ‘ˆ ‹–• …—•–‘‡” ”‡˜‹‡™• „‡…ƒ—•‡
‹– ”‡ƒŽ‹œ‡• –Šƒ– …‘•–‘‡” ”‡˜‹‡™• ƒ”‡ ‘‡ ‘ˆ
‹–• ‹“—‡ ‡ŽŽ‹‰ ”‘’‘•‹–‹‘•Ǥ  ˆƒ…–ǡ ”‡-
…‡–Ž› ƒœ‘ ƤŽ‡† ƒ Žƒ™ •—‹– ƒ‰ƒ‹•– ƒ ‹-
–‡”‡– …‘•—Ž–‹‰ …‘’ƒ› –Šƒ– ˆƒ…‹Ž‹ƒ–‡† –Š‡
’‘•–‹‰ ‘ˆ ˆ”ƒ—†—Ž‡– ”‡˜‹‡™• ‘ˆ ’”‘†—…–• ˆ‘”
’ƒ›‹‰ …Ž‹‡–•Ǥ Š‡ ‹–‡‰”‹–› ‘ˆ ‹–• ”‡˜‹‡™• ‹•
˜‡”› ‹’‘”–ƒ– –‘ ƒœ‘ǡ ƒ† –Šƒ– ‹ ‹–•‡Žˆ
–‡ŽŽ• ›‘— Š‘™ ‹’‘”–ƒ– ”‡˜‹‡™• ƒ”‡ ˆ‘” ›‘—”
„‘‘ȋ•ȌǤ

The Book Detail Page 65

Š‹Ž‡ –Š‡ ‘Ž› ™ƒ› –‘ Dz…‘–”‘Ždz –Š‡ qual-EXCERPT
ity ‘ˆ ›‘—” ”‡˜‹‡™• ‹• –‘ ™”‹–‡ ƒ ‰‘‘† „‘‘ǡ Š‡ ™Š‘Ž‡ ’‘‹– ‘ˆ
›‘— …ƒ ƒ––‡’– –‘ …‘–”‘Ž –Š‡ quantity ‘ˆ ”‡- giving away review
˜‹‡™• „› ƒ…–‹˜‡Ž› •‡‡‹‰ –Š‡ ‘—–Ǥ …‘’‹‡• ‹• –‘ ‰‡– ƒ
”‡˜‹‡™Ǥ ‘ ‹ˆ ›‘—
…‘—”ƒ‰‡ ƒ• ƒ› ’‡‘’Ž‡ ƒ• ’‘••‹„Ž‡ –‘ ‰‹˜‡ „‘‘• ƒ™ƒ›
™”‹–‡ ƒ ”‡˜‹‡™ ˆ‘” ›‘—” „‘‘ ‘ ƒœ‘Ǥ ‘— ˆ‘” ”‡˜‹‡™•ǡ ƒ•
•Š‘—Ž† Ƥ† ™ƒ›• –‘ ‰‹˜‡ ”‡ƒ†‡”• ƒ ‹…‡–‹˜‡ those readers to
–‘ †‘ ‹–Ǥ Š‡ ™Š‘Ž‡ ’‘‹– ‘ˆ ‰‹˜‹‰ ƒ™ƒ› ”‡- ’‘•– –Š‡‹” ”‡˜‹‡™•
˜‹‡™ …‘’‹‡• ‹• –‘ ‰‡– ƒ ”‡˜‹‡™Ǥ ‘ ‹ˆ ›‘— ‰‹˜‡ on Amazon.
„‘‘• ƒ™ƒ› ˆ‘” ”‡˜‹‡™•ǡ ƒ• –Š‘•‡ ”‡ƒ†‡”•
–‘ ’‘•– –Š‡‹” ”‡˜‹‡™• ‘ ƒœ‘Ǥ ˆ ›‘— ‰‹˜‡
ƒ™ƒ› …‘’‹‡• ˆ‘” ƒ”‡–‹‰ ‘” ’”‘‘–‹‘ƒŽ
’—”’‘•‡•ǡ ‹…Ž—†‡ ƒ ”‡“—‡•– ˆ‘” –Š‘•‡ ”‡ƒ†-
‡”• –‘ ’‘•– ƒ ”‡˜‹‡™ ‘ ƒœ‘ ƒ• ™‡ŽŽǤ

‘‘• ™‹–Š‘—– ”‡˜‹‡™• †‘ ‘– ”‡…‡‹˜‡
–Š‡ ‰‘Ž†Ǧ•–ƒ” ‹†‹…ƒ–‘” ‡ƒ” –Š‡ –‹–Ž‡Ǥ —”–Š‡”-
‘”‡ǡ „‘‘• Žƒ…‹‰ –Šƒ– ‹†‹…ƒ–‘” Ž‘‘ ˜‘‹†
‹ …‘’ƒ”‹•‘ –‘ –Š‘•‡ –Šƒ– ˆ‡ƒ–—”‡ ‹–Ǥ ‹˜‡Ǧ
•–ƒ” ”‡˜‹‡™• Š‡Ž’ ›‘—” „‘‘ •ƒŽ‡• ƒ† ‘‡Ǧ•–ƒ”
”‡˜‹‡™• †ƒƒ‰‡ ›‘—” „‘‘ •ƒŽ‡•Ǥ ‘‡Ǧ•–ƒ”
”‡˜‹‡™ ‹• ™‘”•‡ –Šƒ ‘ ”‡˜‹‡™ ƒ– ƒŽŽǤ ‘– ‘Ž›
†‘‡• ƒœ‘ —•‡ …—•–‘‡” ”‡˜‹‡™• –‘ ’”‹‘”‹-
–‹œ‡ ›‘—” „‘‘ǯ• ’‘’—Žƒ”‹–›ǡ „—– –Š‡ “—ƒ–‹–›
ƒ† “—ƒŽ‹–› ‘ˆ –Š‡ ”‡˜‹‡™• ’Žƒ› ƒ ’‘™‡”ˆ—Ž ”‘Ž‡
in converting a browser into a buyer. The more
”‡˜‹‡™• ›‘—” „‘‘ Šƒ•ǡ –Š‡ ‘”‡ ’‘’—Žƒ” ›‘—”
„‘‘ „‡…‘‡•Ǥ ‹‹Žƒ”Ž›ǡ –Š‡ ‘”‡ Ƥ˜‡Ǧ•–ƒ”
”‡˜‹‡™• ›‘—” „‘‘ Šƒ•ǡ –Š‡ ‘”‡ ˜ƒŽ—ƒ„Ž‡
ƒœ‘ –Š‹• ›‘—” „‘‘ ‹•Ǥ  ‘–Š‡” ™‘”†•ǡ
–Š‡ ‘”‡ ’‘•‹–‹˜‡ ”‡˜‹‡™• –Š‡”‡ ƒ”‡ ˆ‘” ›‘—”

66 Sell Your Book on Amazon

‘– ‘Ž› †‘ „‘‘ǡ –Š‡ ‘”‡ ƒ’– ’‡‘’Ž‡ ™‹ŽŽ „‡ –‘ „—› ‹–Ǥ
customer reviews  ƒ”‡–‹‰ǡ –Š‹• …‘…‡’– ‹• …ƒŽŽ‡† jump-

’Žƒ› ƒ ˜‹–ƒŽ ”‘Ž‡ ing on the bandwagonǤ ‡‘’Ž‡ Ž‹‡ ™Šƒ– ‘–Š-
in converting a ‡” ’‡‘’Ž‡ Ž‹‡Ǥ ‘— ƒ”‡ ‘”‡ ƒ’– –‘ ‰‘ –‘
•Š‘’’‡” ‹–‘ ƒ ƒ ”‡•–ƒ—”ƒ– –Šƒ– Šƒ• ƒ ˆ—ŽŽ ’ƒ”‹‰ Ž‘– –Šƒ
…—•–‘‡”ǡ „—– –Š‡› ‘‡ –Šƒ– Šƒ• ƒ ‡’–› ’ƒ”‹‰ Ž‘–ǡ ‡˜‡ ‹ˆ
ƒŽ•‘ ’Žƒ› ƒ ”‘Ž‡ ‹– ‡ƒ• •–ƒ†‹‰ ‹ Ž‹‡ ƒ† ‰‡––‹‰ ‹ˆ‡-
in determining ”‹‘” •‡”˜‹…‡Ǥ ‡‘’Ž‡ǡ „› ƒ–—”‡ǡ ‰”ƒ˜‹–ƒ–‡
Š‘™ ƒœ‘ ™‹ŽŽ –‘™ƒ”† ’‘’—Žƒ” ”‡•–ƒ—”ƒ–•ǡ —•‹…ǡ ‘˜‹‡•ǡ
ƒ”‡– ›‘—” „‘‘Ǥ ƒ† „‘‘•Ǥ

EXCERPT ‘– ‘Ž› †‘ …—•–‘‡” ”‡˜‹‡™• ’Žƒ› ƒ ˜‹–ƒŽ
”‘Ž‡ ‹ …‘˜‡”–‹‰ ƒ ‹†‹˜‹†—ƒŽ •Š‘’’‡” ‹–‘
ƒ ’ƒ›‹‰ …—•–‘‡”ǡ „—– –Š‡› ƒŽ•‘ ’Žƒ› ƒ ”‘Ž‡
‹ †‡–‡”‹‹‰ Š‘™ ƒœ‘ ™‹ŽŽ Dzƒ”‡–dz
›‘—” „‘‘ ˆ‘” ›‘—ǡ ™Š‹…Š ‹• –”—Ž› ‘‡ ‘ˆ ƒ-
œ‘ǯ• „‹‰‰‡•– „‡‡Ƥ–•Ǥ ˆ •‘‡„‘†› …‘‡•
‘–‘ ƒœ‘ –‘ „—› ”‘†—…– ǡ ƒœ‘ ™‹ŽŽ
‘– …‘•‹†‡” –Š‡ –”ƒ•ƒ…–‹‘ ƒ •—……‡•• —Ž‡••
–Šƒ– ’‡”•‘ ƒŽ•‘ ’—”…Šƒ•‡• ”‘†—…– Ǥ ”‡-
•—ƒ„Ž›ǡ –Š‡ …—•–‘‡” Ž‡ƒ”‡† ƒ„‘—– ”‘†-
—…– –Š”‘—‰Š ƒœ‘ǯ• ”‡…‘‡†ƒ–‹‘•Ǥ

‘” ‡šƒ’Ž‡ǡ •‘‡ ’‡‘’Ž‡ …‘‡ –‘ ƒ-
œ‘ Ž‘‘‹‰ ˆ‘” ƒ „‘‘ ƒ„‘—– •‡ŽˆǦ’—„Ž‹•Š‹‰Ǥ
Š‡› ™‹ŽŽ Ž‘‘ ƒ– ˜ƒ”‹‘—• ‘‘ ‡–ƒ‹Ž ƒ‰‡•
ˆ‡ƒ–—”‹‰ „‘‘• ƒ„‘—– •‡ŽˆǦ’—„Ž‹•Š‹‰Ǥ 
‡ƒ…Š ‘ˆ –Š‘•‡ ’ƒ‰‡•ǡ –Š‡› ƒ› •‡‡ ƒ ”‡ˆ‡”-
ence to ‡ŽˆǦ —„Ž‹•Š‹‰ ‹’Ž‹Ƥ‡†ǡ ‘” –Š‡›
ƒ› •‡‡ ƒ ”‡ˆ‡”‡…‡ –‘ ‡Ǥ ƒœ‘ ‹• ”‡…-
‘‡†‹‰ › „‘‘ –‘ –Š‡ ‹ ƒ ˜ƒ”‹‡–› ‘ˆ
†‹ơ‡”‡– ™ƒ›•Ǥ Š‹• ‹• •‹‹Žƒ” –‘ ƒ „‘‘•–‘”‡

The Book Detail Page 67

‡’Ž‘›‡‡ Šƒ†‹‰ › „‘‘ –‘ ƒ …—•–‘‡” EXCERPT ‹…‡ ƒœ‘ǯ•
ƒ† •ƒ›‹‰ǡ Dz ‡”‡ǡ ›‘— ‹‰Š– ƒŽ•‘ Ž‹‡ –Š‹•Ǥdz ’”‹ƒ”› ‰‘ƒŽ
‹• –‘ …Ž‘•‡ ƒ
”ǡ ’‡”Šƒ’• –Š‡› †‘ ‘– •‡‡ ƒ ”‡ˆ‡”‡…‡ •ƒŽ‡ǡ ƒœ‘ ‹•
to ‡ŽˆǦ —„Ž‹•Š‹‰ ‹’Ž‹Ƥ‡†Ǥ ‡”Šƒ’•ǡ ‹- ‘”‡ ‹…Ž‹‡† –‘
•–‡ƒ†ǡ –Š‡› •‡‡ ƒ ”‡ˆ‡”‡…‡ –‘ The Complete ”‡…‘‡† „‘‘•
Guide to Self-Publishingǡ ‘” The Self-Publishing –Šƒ– ƒ› ’‡‘’Ž‡
ManualǤ Š‘•‡ „‘‘• ”‡…‡‹˜‡ –Š‡ ”‡…‘‡- have reviewed and
†ƒ–‹‘ǡ „—– ƒ› •–‹ŽŽ ”‡…‡‹˜‡ ‡š’‘•—”‡ •‹…‡ ƒ› ’‡‘’Ž‡ Šƒ˜‡
ƒ Ž‹ –‘ ‡ ‘” › „‘‘ ‹†‡ƒŽŽ› ƒ’’‡ƒ”• ‘ Ž‹‡†Ǥ
–Š‡ ‘‘ ‡–ƒ‹Ž ƒ‰‡• ‘ˆ ƒŽŽ „‘‘• ™‹–Š‹ ›
…‘’‡–‹–‹˜‡ ‡–™‘”ǡ ‹…Ž—†‹‰ –Š‘•‡ –™‘Ǥ

‡”‡ ‹• –Š‡ „‘––‘ Ž‹‡ǣ ƒœ‘ ”‡…‘-
‡†• ›‘—” „‘‘ –‘ ”‡ƒ†‡”• ™Š‘ ƒ”‡ ƒŽ”‡ƒ†›
’”‡Ǧ“—ƒŽ‹Ƥ‡† –‘ „—› ‹–Ǥ „‘‘•–‘”‡ ‡’Ž‘›-
‡‡ ™‘—Ž† ‘– Šƒ† › „‘‘ –‘ ƒ ”‡ƒ†‡” •…ƒ-
‹‰ –Š‡ ’ƒ‰‡• ‘ˆ ƒ””› ‘––‡” ƒ† –Š‡ ‡ƒ–ŠŽ›
ƒŽŽ‘™•Ǥ ƒœ‘ †‘‡• –Š‡ Šƒ”† ’ƒ”– ˆ‘” ›‘—ǡ
™Š‹…Š ‹• Ƥ†‹‰ ’”‡Ǧ“—ƒŽ‹Ƥ‡† „—›‡”•ǡ ’‡‘’Ž‡
who have demonstrated an interest in your
•—„Œ‡…– ƒ––‡” „ƒ•‡† —’‘ –Š‡‹” ’”‡˜‹‘—•
•Š‘’’‹‰ Šƒ„‹–•Ǥ ƒœ‘ ’”‡•‡–• ›‘—” „‘‘
ƒ• ƒ‘–Š‡” ‘’–‹‘ –Š‡› ‹‰Š– …‘•‹†‡”Ǥ ›
‰—‡••‡• Š‘™ ƒœ‘ †‡…‹†‡• ™Š‹…Š „‘‘•
to recommend? Customer reviews.

‹…‡ ƒœ‘ǯ• ’”‹ƒ”› ‰‘ƒŽ ‹• –‘ …Ž‘•‡
–Š‡ •ƒŽ‡ǡ ƒœ‘ ‹• ‘”‡ ‹…Ž‹‡† –‘ ”‡…-
‘‡† „‘‘• –Šƒ– ƒ› ’‡‘’Ž‡ Šƒ˜‡ ”‡-
˜‹‡™‡† ƒ† ƒ› ’‡‘’Ž‡ Šƒ˜‡ Ž‹‡†Ǥ

Š‡ ›‘— Ž‘‘ ƒ– –Š‡ …—•–‘‡” ”‡˜‹‡™
•‡…–‹‘ǡ ›‘— ™‹ŽŽ •‡‡ –Š‡ •ƒ‡ ‡Ž‡‡–• ˆ‘”

68 Sell Your Book on Amazon

EXCERPT ‡ƒ…Š ”‡˜‹‡™‡”ǡ ‹…Ž—†‹‰ –Š‡ ”‡˜‹‡™ •…‘”‡ǡ
Having numerous –Š‡ Š‡ƒ†Ž‹‡ǡ –Š‡ †ƒ–‡ǡ ƒ† –Š‡ ƒ…–—ƒŽ ”‡˜‹‡™Ǥ
’‘•‹–‹˜‡ ƒ†
Underneath each review are Yes and No
Š‡Ž’ˆ—Ž ”‡˜‹‡™• buttons that invite readers to vote on the
increases the Š‡Ž’ˆ—Ž‡•• ‘ˆ –Š‡ ”‡˜‹‡™Ǥ ‹…‡ ƒœ‘ Ž‹‡•
•‡‡‹‰ ƒ Ž‘– ‘ˆ ”‡˜‹‡™• –Šƒ– ‘–Š‡” ’‡‘’Ž‡ Ƥ†
…Šƒ…‡ ‘ˆ ›‘—” Š‡Ž’ˆ—Žǡ ›‘— ™ƒ– –‘ ˜‘–‡ Yes ˆ‘” ‡˜‡”› Ƥ˜‡Ǧ
„‘‘ ”‡…‡‹˜‹‰ •–ƒ” ”‡˜‹‡™ ›‘—” „‘‘ ”‡…‡‹˜‡•Ǥ

‡š’‘•—”‡ „‘‘ –Šƒ– ”‡…‡‹˜‡• ƒ› Ƥ˜‡Ǧ•–ƒ” ”‡-
•‘‡™Š‡”‡ ‡Ž•‡ ˜‹‡™• –Šƒ– ƒ”‡ ”ƒ–‡† ƒ• Š‡Ž’ˆ—Ž „› ƒ› ‘–Š‡”
’‡‘’Ž‡ ‹• ƒ „‘‘ ƒœ‘ ™‹ŽŽ ”‡…‘‰‹œ‡ ƒ•
on Amazon. ‘‡ –Šƒ– ‹• ˜ƒŽ—ƒ„Ž‡ –‘ ‹–• •Š‘’’‡”•Ǥ ƒœ‘
‹• ’”‘‰”ƒ‡† –‘ ”‡…‘‡† „‘‘• –Šƒ–
Šƒ˜‡ ’‘•‹–‹˜‡ ƒ…–‹˜‹–›Ǥ ƒ˜‹‰ —‡”‘—• ’‘•‹-
–‹˜‡ ƒ† Š‡Ž’ˆ—Ž ”‡˜‹‡™• ‹…”‡ƒ•‡• –Š‡ …Šƒ…‡
‘ˆ ›‘—” „‘‘ ”‡…‡‹˜‹‰ ‡š’‘•—”‡ •‘‡™Š‡”‡
‡Ž•‡ ‘ ƒœ‘ǯ• •‹–‡Ǥ

‹…‡ ”‡˜‹‡™• ƒ’’‡ƒ” ‹ ”‡˜‡”•‡ …Š”‘‘-
Ž‘‰‹…ƒŽ ‘”†‡”ǡ ›‘— ™ƒ– –‘ ƒ‡ •—”‡ ›‘—”
‘•– ”‡…‡– ”‡˜‹‡™ ‹• ƒ Ƥ˜‡Ǧ•–ƒ” ”‡˜‹‡™Ǥ Ž-
–‹ƒ–‡Ž›ǡ ›‘— †‘ ‘– Šƒ˜‡ ƒ› …‘–”‘Ž ‘˜‡”
™Šƒ– ‘–Š‡” ’‡‘’Ž‡ ™”‹–‡Ǥ —– •‹…‡ ‘•–
’‡‘’Ž‡ ™‹ŽŽ ‘Ž› Ž‘‘ ƒ– –Š‡ Ƥ”•– ˆ‡™ ”‡˜‹‡™•
‘ –Š‡ ˆ”‘– ’ƒ‰‡ǡ ›‘—” ‰‘ƒŽ ‹• –‘ ‡•—”‡
–Šƒ– –Š‘•‡ ”‡˜‹‡™• ƒ”‡ ’‘•‹–‹˜‡Ǥ ƒ”‡Ž› ™‹ŽŽ
•‘‡‘‡ ”‡ƒ† ‘”‡ –Šƒ –Š‡ Ƥ”•– Ƥ˜‡ ‘” •‹š
reviews.

ˆ ›‘— Šƒ˜‡ ƒ ’ƒ”–‹…—Žƒ”Ž› —ˆƒ‹” ƒ† ‡‰ƒ-
–‹˜‡ ”‡˜‹‡™ǡ ›‘— …ƒ ƒ––‡’– –‘ Šƒ˜‡ ‹– ”‡-
‘˜‡† ƒ†‹‹•–”ƒ–‹˜‡Ž› „› •‡†‹‰ ƒ ’”‘ˆ‡•-

The Book Detail Page 69

•‹‘ƒŽǡ †‹’Ž‘ƒ‹…ǡ ƒ† …‘˜‹…‹‰ ‡ƒ‹Ž –‘
[email protected].

SET UP AN AMAZON GIVEAWAY EXCERPT

‡Žƒ–‹˜‡Ž› ‡™ –‘ –Š‡ ‘‘ ‡–ƒ‹Ž ƒ‰‡ǡ
ƒ† †‹”‡…–Ž› „‡Ž‘™ —•–‘‡” ‡˜‹‡™•ǡ ‹• –Š‡
ƒ„‹Ž‹–› –‘ •‡–Ǧ—’ ƒ Dz ƒœ‘
‹˜‡ƒ™ƒ›dz ˆ‘”
›‘—” „‘‘Ǥ  ƒœ‘ǯ• ‘™ ™‘”†•ǡ –Š‡ -
ƒœ‘
‹˜‡ƒ™ƒ› ƒŽŽ‘™• ›‘— –‘ ”— ’”‘‘–‹‘-
ƒŽ ‰‹˜‡ƒ™ƒ›• ‹ ‘”†‡” –‘ …”‡ƒ–‡ „—œœǡ ”‡™ƒ”†
›‘—” ƒ—†‹‡…‡ǡ ƒ† ƒ––”ƒ…– ‡™ ˆ‘ŽŽ‘™‡”•
and customers.

”‘ ›‘—” ‘™ „‘‘ǯ• ‘‘ ‡–ƒ‹Ž ƒ‰‡ǡ
…Ž‹… ‘ –Š‡ Dz•‡– —’ ƒ ‰‹˜‡ƒ™ƒ›dz „—––‘ –‘
‡–‡” –Š‡ •’‡…‹Ƥ…• ‘ˆ ›‘—” ‰‹˜‡ƒ™ƒ›Ǥ ‹”•–
›‘— •‡Ž‡…– –Š‡ –›’‡ ‘ˆ ‰‹˜‡ƒ™ƒ› ›‘— ™ƒ–
–‘ ‘ơ‡” ˆ”‘ ƒ‘‰ –Š”‡‡ …Š‘‹…‡• ȋ”ƒ†‘ǡ
Ž—…› —„‡”ǡ ‘” Ƥ”•–Ǧ…‘‡ȀƤ”•–Ǧ•‡”˜‡†ȌǤ
This determines how winners are chosen.

Š‡ ›‘— ™‹ŽŽ •‡– –Š‡ ‘††•ǡ ™Š‹…Š ˆ‘” •‘‡
”‡ƒ•‘ǡ ƒœ‘ ‹†‡–‹Ƥ‡• ƒ• –Š‡ Dz”—Ž‡•dz ‘ˆ
–Š‡ ‰‹˜‡ƒ™ƒ›Ǥ Š‡ ƒ–Š‡ƒ–‹…ƒŽ ƒŽ‰‘”‹–Š
ƒœ‘ —•‡• –‘ ”‡™ƒ”† ’ƒ”–‹…‹’ƒ–• ‡‡†•
–™‘ —„‡”•ǣ –Š‡ —„‡” ‘ˆ „‘‘• ›‘— ™‹•Š
–‘ ‰‹˜‡ ƒ™ƒ›ǡ ƒ† –Š‡ ”ƒ–‹‘ „‡–™‡‡ ™‹‡”•
ƒ† ’ƒ”–‹…‹’ƒ–•Ǥ

Š‡ Ƥ”•– —„‡” ȋ–Š‡ —„‡” ‘ˆ „‘‘•
›‘— …Š‘‘•‡ –‘ ‰‹˜‡ ƒ™ƒ›Ȍ ‹• •‘‡–‹‡• Ž‹-

70 Sell Your Book on Amazon

‹–‡† „› ƒœ‘ ƒ† ‹• „ƒ•‡† —’‘ ƒ ˜ƒ”‹‡–›

‘ˆ ˆƒ…–‘”• ”ƒ‰‹‰ ˆ”‘ ‹–• ”‡–ƒ‹Ž ’”‹…‡ –‘ –Š‡

—„‡” ‘ˆ „‘‘• ƒœ‘ Šƒ• ‹ •–‘…Ǥ 

”ƒ”‡ …ƒ•‡•ǡ ›‘—” „‘‘ ƒ› ‘– ‡˜‡ „‡ ‡Ž‹-

‰‹„Ž‡ ˆ‘” ƒ ‰‹˜‡ƒ™ƒ› ƒ– ƒŽŽǡ ƒ† ‹ˆ •‘ǡ –Š‡ Dz ‡–

’ ƒ ƒœ‘
‹˜‡ƒ™ƒ›dz •‡…–‹‘ ‹• ‡–‹”‡Ž›

ƒ„•‡– ˆ”‘ ›‘—” ’ƒ‰‡Ǥ

‡‡’ ‹ ‹† ™Š‡ …Š‘‘•‹‰ –Š‹• Ƥ”•–

EXCERPT —„‡” –Šƒ– ›‘— ƒ”‡ ’ƒ›‹‰ ‹ ƒ†˜ƒ…‡ ˆ‘”

–Š‡ —„‡” ‘ˆ „‘‘• ›‘— ‡Ž‡…– –‘ ‰‹˜‡ ƒ™ƒ›

ȋ’Ž—• ”‡Žƒ–‡† –ƒš‡• ƒ† •Š‹’’‹‰ …‘•–•ǡ ™Š‹…Š

ƒœ‘ ƒŽ•‘ ‡•–‹ƒ–‡• ‹ ƒ†˜ƒ…‡ȌǤ –ǯ• ˆ”‡‡

ˆ‘” ƒœ‘ –‘ ‘ơ‡” –Š‹• ‰‹˜‡ƒ™ƒ›Ǣ „—– ‹–ǯ•

‘– ˆ”‡‡ ˆ‘” ›‘—Ǥ › †‹•…”‡’ƒ…› „‡–™‡‡

ƒœ‘ǯ• ‹‹–‹ƒŽ ‡•–‹ƒ–‡ ƒ† –Š‡ ƒ…–—ƒŽ …‘•–

‘ˆ ›‘—” ‰‹˜‡ƒ™ƒ› ™‹ŽŽ „‡ ‡‹–Š‡” ”‡ˆ—†‡† ‘”

charged to the credit card Amazon has on

ƤŽ‡Ǥ

The second number dictates the odds.

Š‡ Š‹‰Š‡” –Š‡ —„‡” ›‘— ‡–‡” Š‡”‡ǡ –Š‡

–ǯ• ˆ”‡‡ ˆ‘” Ž‡•• Ž‹‡Ž› ‡ƒ…Š ‹†‹˜‹†—ƒŽ ’ƒ”–‹…‹’ƒ– ™‹ŽŽ ™‹Ǥ
ƒœ‘ –‘ ‘ơ‡”  ‘”†‡” ˆ‘” ’ƒ”–‹…‹’ƒ–• ‘ˆ ›‘—” ‰‹˜‡ƒ™ƒ›

–Š‹• ‰‹˜‡ƒ™ƒ›Ǣ –‘ „‡ ‡Ž‹‰‹„Ž‡ ˆ‘” ƒ ˆ”‡‡ „‘‘ǡ ›‘— …ƒ ”‡“—‹”‡
„—– ‹–ǯ• ‘– ˆ”‡‡
ˆ‘” ›‘—Ǥ › –Š‡ –‘ Dz†‘dz •‘‡–Š‹‰ Ƥ”•–Ǥ ‘” ‹•–ƒ…‡ǡ

†‹•…”‡’ƒ…› ›‘— …ƒ ”‡“—‹”‡ –Šƒ– –Š‡› Dzˆ‘ŽŽ‘™dz ›‘— ‘
between
ƒœ‘ǯ• ‹‹–‹ƒŽ Amazon or Twitter. Or you can require that

estimate and the –Š‡› Ƥ”•– ™ƒ–…Š ƒ ˜‹†‡‘ǡ ‡‹–Š‡” ‘ ƒœ‘
ƒ…–—ƒŽ …‘•– ™‹ŽŽ
„‡ ”‡ˆ—†‡† ‘” ‘” ‘ ‘— —„‡Ǥ ”ǡ ƒŽ–‡”ƒ–‹˜‡Ž›ǡ ›‘— …ƒ

charged to your choose not to require them to do anything.

credit card. …‡ ›‘— Šƒ˜‡ •‡– —’ ›‘—” ‰‹˜‡ƒ™ƒ›ǡ

The Book Detail Page 71

ƒ† ’ƒ‹† ˆ‘” ‹–ǡ ƒœ‘ ’”‘˜‹†‡• ›‘— ™‹–Š Ž› ”‡•‹†‡–• ‘ˆ
ƒ DzŽ‹dz –‘ ›‘—” ‰‹˜‡ƒ™ƒ›Ǥ ‡† –Š‹• Ž‹ –‘ the United States

‡˜‡”›‘‡ ›‘— ‘™Ǥ Š‡ –Š‡› …Ž‹… ‘ –Š‡ and the District
‘ˆ ‘Ž—„‹ƒ
Ž‹ǡ –Š‡› ™‹ŽŽ •‡‡ ƒ †›ƒ‹…ƒŽŽ› ‰‡‡”ƒ–‡† ƒ”‡ ‡Ž‹‰‹„Ž‡ –‘

’ƒ‰‡ ˆ‡ƒ–—”‹‰ ƒ „‘—…‹‰ ƒœ‘ •Š‹’’‹‰ enter Amazon
„‘šǤ Š‡ –Š‡› …Ž‹… ‘ –Š‡ „‘šǡ ƒœ‘ǯ•
‹˜‡ƒ™ƒ›•Ǥ

ƒŽ‰‘”‹–Š ‹…• ‹ǡ —•‡• –Š‡ —„‡”• ›‘—

’”‘˜‹†‡†ǡ ƒ† ”‡’‘”–• –Šƒ– –Š‡ ’ƒ”–‹…‹’ƒ–

EXCERPT‹• ‡‹–Š‡” ƒ ™‹‡”ǡ ‘” ƒ Ž‘•‡”Ǥ ‘— ‰‡– –‘ …—•-

–‘‹œ‡ –Š‡ ™‹‹‰ ƒ† Ž‘•‹‰ ‡••ƒ‰‡•ǡ ƒŽ-

–Š‘—‰Š –Š‡ …Šƒ”ƒ…–‡”Ǧ…‘—– ‹• –‘‘ Ž‹‹–‡† –‘

‘ơ‡” ƒ› ’”‘‘–‹‘ƒŽ Žƒ‰—ƒ‰‡Ǥ ˆ –Š‡› ™‹ǡ

ƒœ‘ •‡†• –Š‡ ƒ …‘’› ‘ˆ ›‘—” „‘‘ ˆ”‡‡

‘ˆ …Šƒ”‰‡ ȋ•‹…‡ ›‘— ƒŽ”‡ƒ†› ’ƒ‹† ˆ‘” ‹–ȌǤ ˆ

–Š‡› Ž‘•‡ǡ –Š‡› ‰‡– ‘–Š‹‰ ȋ„—– –Š‡›


„‡ …‘’‡ŽŽ‡† –‘ buy ›‘—” „‘‘ ƒ›™ƒ›ȌǤ

Ž› ”‡•‹†‡–• ‘ˆ –Š‡ ‹–‡† –ƒ–‡• ƒ† –Š‡

‹•–”‹…– ‘ˆ ‘Ž—„‹ƒ ƒ”‡ ‡Ž‹‰‹„Ž‡ –‘ ‡–‡”Ǥ

‹…‡ ƒœ‘ …‘•‹†‡”• –Š‡•‡ ‘”ƒŽ

”‡–ƒ‹Ž •ƒŽ‡•ǡ ›‘— ‡ƒ” ›‘—” ”‘›ƒŽ–› ˆ”‘ ›‘—”

’—„Ž‹•Š‡” ˆ‘” ‡˜‡”› „‘‘ ›‘— ‰‹˜‡ ƒ™ƒ› ƒ†

›‘—” ƒŽ‡• ƒ …‘—Ž† ‡˜‡ ‹’”‘˜‡ ‡˜‡”›

–‹‡ ›‘— Š‘Ž† ƒ ‰‹˜‡ƒ™ƒ›Ǥ Š‡ …ŠƒŽŽ‡‰‡ǡ

‘ˆ …‘—”•‡ǡ ‹• Šƒ˜‹‰ ƒ „”‘ƒ† ‡‘—‰Š •‘…‹ƒŽ

‡†‹ƒ Dz”‡ƒ…Šdz ‘” •—„•–ƒ–‹ƒŽ ‡‘—‰Š ‡ƒ‹Ž

Ž‹•– –‘ „‡ ƒ„Ž‡ –‘ ’”‘‘–‡ ›‘—” ‰‹˜‡ƒ™ƒ› –‘

‡‘—‰Š ’‡‘’Ž‡ ˆ‘” ‹– –‘ –”—Ž› „‡ ‡ơ‡…–‹˜‡Ǥ

EXCERPT72 Sell Your Book on Amazon

 WHAT OTHER ITEMS...

‡Ž‘™ –Š‡ ƒœ‘
‹˜‡ƒ™ƒ› ‹• ƒ •‡…–‹‘
–Šƒ– †‹•’Žƒ›• –Š‡ ‹–‡• ’‡‘’Ž‡ Šƒ˜‡ „‘—‰Š–
ƒˆ–‡” ˜‹‡™‹‰ ›‘—” ‘‘ ‡–ƒ‹Ž ƒ‰‡Ǥ Š‡•‡
ƒ”‡ –Š‡ ‘–Š‡” ‹–‡• ‹ ›‘—” Dz ‘’‡–‹–‹˜‡ ‡–-
™‘”dz ƒ† –Š‡”‡ˆ‘”‡ǡ –Š‡ ‹–‡• ›‘— ™ƒ– –‘
‡•—”‡ ’Žƒ› ƒ ”‘Ž‡ ‹ ›‘—” ƒ…–‹˜‹–› ȋ‡‹–Š‡” „›
™”‹–‹‰ ƒ ”‡˜‹‡™ ˆ‘” –Š‡ǡ ‘” ’ƒ”–‹…‹’ƒ–‹‰ ‹
–Š‡‹” †‹…—••‹‘•ǡ ‡–…ȌǤ

Be sure to study the tactics being em-
’Ž‘›‡† „› –Š‡•‡ „‘‘• ƒ† ƒ• ›‘—”•‡Žˆ
“—‡•–‹‘• †‡•‹‰‡† –‘ Š‡Ž’ ›‘— ‹’”‘˜‡
›‘—” ‘™ ‡ơ‡…–‹˜‡‡••Ǥ ˆ–‡” ƒŽŽǡ ‹ˆ …—•-
–‘‡”• „‘—‰Š– –Š‘•‡ „‘‘• ‹•–‡ƒ† ‘ˆ ȋ‘”
’‡”Šƒ’• ‹ ƒ††‹–‹‘ –‘Ȍ ›‘—”•ǡ –Š‡”‡ ™ƒ•
•‘‡–Š‹‰ …‘’‡ŽŽ‹‰ ƒ„‘—– –Š‘•‡ „‘‘•
ƒ† –Š‡‹” ”‡•’‡…–‹˜‡ ‘‘ ‡–ƒ‹Ž ƒ‰‡•Ǥ
Š‡ ˆƒ…– –Šƒ– •‘‡‘‡ Ž‘‘‡† ƒ– ›‘—” ‘‘
‡–ƒ‹Ž ƒ‰‡ ƒ† –Š‡ „‘—‰Š– ƒ …‘’‡–‹–‹‰
„‘‘ –‡ŽŽ• ›‘— –Šƒ– –Š‡ ƒ—–Š‘”• ȋ‘” ’—„Ž‹•Š-
‡”• ‘” ’”‘‘–‡”•Ȍ ‘ˆ –Š‘•‡ „‘‘• ƒ”‡ †‘‹‰
•‘‡–Š‹‰ ”‹‰Š–Ǥ Š‡› Šƒ˜‡ ’—– •–‡’• ‹–‘
ƒ…–‹‘ ƒ† ƒ• ƒ ”‡•—Ž–ǡ ’‡‘’Ž‡ ™Š‘ …ƒ‡ –‘
your „‘‘ ’ƒ‰‡ ‡†‡† —’ „—›‹‰ their „‘‘Ǥ

‘‘† ˆ‘” –Š‡Ǣ „ƒ† ˆ‘” ›‘—Ǥ

‘— ™ƒ– –Š‡ ‡šƒ…– ‘’’‘•‹–‡ –‘ –ƒ‡
’Žƒ…‡Ǥ ‘— ™ƒ– ’‡‘’Ž‡ –‘ ƒ””‹˜‡ —’‘ their
‘‘ ‡–ƒ‹Ž ƒ‰‡ †—‡ –‘ their ’”‘‘–‹‘ƒŽ ‡ˆ-
ˆ‘”–•Ǥ Š‡ ›‘— ™ƒ– –Š‡ –‘ †‹•…‘˜‡” ›‘—”

The Book Detail Page 73

„‘‘ǡ †—‡ –‘ ›‘—” ƒœ‘ ƒ”‡–‹‰ ‡ơ‘”–•Ǥ
‘— ™ƒ– –Š‡ –‘ •—„•‡“—‡–Ž› ˜‹•‹– your
‘‘ ‡–ƒ‹Ž ƒ‰‡ ƒ† ’—”…Šƒ•‡ your „‘‘
‹•–‡ƒ†Ǥ Š‡ ‘”‡ –Šƒ– Šƒ’’‡•ǡ –Š‡ ‘”‡
…‘’‡–‹–‹˜‡ ‘‘ ‡–ƒ‹Ž ƒ‰‡• ›‘—” „‘‘ ™‹ŽŽ
ƒ’’‡ƒ” ‘Ǥ

„˜‹‘—•Ž›ǡ ‹– ‰‘‡• ™‹–Š‘—– •ƒ›‹‰ –Šƒ– ”‡-
˜‹‡™• ’Žƒ› ƒ Žƒ”‰‡ ”‘Ž‡ Š‡”‡ ƒ† –Šƒ– ™”‹–‹‰ ƒ
‰‘‘† „‘‘ ’Žƒ›• ƒ ‹’‘”–ƒ– ”‘Ž‡ ‹ ”‡…‡‹˜-
‹‰ ’‘•‹–‹˜‡ ”‡˜‹‡™•Ǥ Š‡•‡ ƒœ‘ ƒ”‡–-
‹‰ –ƒ…–‹…• …ƒ Š‡Ž’ ƒ ‰‘‘† „‘‘ •‡ŽŽ ™‡ŽŽ ˆ‘”
ƒ Ž‘‰ –‹‡ ™‹–Š ˜‡”› Ž‹––Ž‡ ‘Ǧ‰‘‹‰ ‡ơ‘”–ǡ
„—– …ƒ ‘Ž› Š‡Ž’ ƒ ’‘‘” „‘‘ •‡ŽŽ •‘‡™Šƒ–
„‡––‡” ˆ‘” ƒ •Š‘”– –‹‡Ǥ
EXCERPT
FEATURED RECOMMENDATIONS 

Š‡ ‡š– •‡…–‹‘ ‹• ‘ƥ…‹ƒŽŽ› …ƒŽŽ‡† Dz ‘—”
‡…‡–Ž› ‹‡™‡† –‡• ƒ† ‡ƒ–—”‡† ‡…-
‘‡†ƒ–‹‘•dz „—– …Š‘•‡ –‘ Š‹‰ŠŽ‹‰Š– –Š‹•
•‡…–‹‘ ™‹–Š –Š‡ ‹’‘”–ƒ– ’ƒ”– ‘ˆ –Šƒ– –‹–Ž‡ǡ
–Š‡ ˆ‡ƒ–—”‡† ”‡…‘‡†ƒ–‹‘•ǡ „‡…ƒ—•‡ ‹–
’—–• ƒ ‡š…Žƒƒ–‹‘ ’‘‹– ‘ ‘‡ ‘ˆ –Š‡ ƒ‹
–Š‡‡• Šƒ˜‡ „‡‡ †”‹˜‹‰ Š‘‡ǣ ƒœ‘
”‡…‘‡†• ‘–Š‡” ’”‘†—…–• –‘ ’‡‘’Ž‡ ›‘—
Šƒ˜‡ ‘– ƒ”‡–‡† –‘Ǥ ƒ› ‘ˆ –Š‡ –ƒ…–‹…• ‹
–Š‹• „‘‘ ƒ”‡ †‡•‹‰‡† –‘ ‡•—”‡ –Šƒ– ‘‡ ‘ˆ
the items Amazon recommends is your „‘‘Ǥ

‘ –ƒ‡ ƒ …Ž‘•‡ Ž‘‘ ƒ– –Š‡ „‘‘• ƒœ‘

74 Sell Your Book on Amazon

ˆ ›‘—” „‘‘ ‹• ‹• ”‡…‘‡†‹‰ –‘ ›‘—ǡ „ƒ•‡† —’‘ ›‘—”
„‡––‡” ƒ† ’‡‘’Ž‡ „”‘™•‹‰ Š‹•–‘”›Ǥ Š‹…Š ‘ˆ –Š‡ ƒ”‡ ›‘— …‘-
†‹•…‘˜‡” ›‘—” „‘‘ ’‡ŽŽ‡† –‘ ‹˜‡•–‹‰ƒ–‡ ˆ—”–Š‡”ǫ Š‹…Š ‘ˆ –Š‡
ƒ”‡ ›‘— …‘’‡ŽŽ‡† –‘ „—›ǫ • ›‘—”•‡Žˆ ™Š›Ǥ
™Š‡ Ž‘‘‹‰ ƒ– • ‹– –Š‡ ’”‘ˆ‡••‹‘ƒŽ ƒ† ƒ‡•–Š‡–‹… ƒ–—”‡ ‘ˆ
ƒ …‘’‡–‹–‘”ǯ•ǡ –Š‡ …‘˜‡”•ǡ –Š‡ —„‡” ‘ˆ ͙Ǧ•–ƒ” …—•–‘‡” ”‡-
–Š‡› ™‹ŽŽ ‹˜ƒ”‹ƒ„Ž› ˜‹‡™•ǡ –Š‡ ’”‹…‡ǫ Š‹• ‹• –Š‡ •ƒ‡ ƒ••‡••‡–
’—”…Šƒ•‡ ›‘—”•Ǥ ›‘—” ’‘–‡–‹ƒŽ „—›‡” ‹• ‰‘‹‰ –‘ …‘†—…– ‡-
–ƒŽŽ› ™Š‡ ƒœ‘ ”‡…‘‡†• ›‘—” „‘‘
EXCERPT ƒŽ‘‰ ™‹–Š ‘–Š‡” „‘‘• ‹ ›‘—” …‘’‡–‹–‹˜‡
‡–™‘”Ǥ ‡ •—”‡ ›‘—” „‘‘ ‹• –Š‡ ‘‡ –Š‡•‡
’”‘•’‡…–‹˜‡ „—›‡”• …Š‘‘•‡ –‘ „—›Ǩ

‡‡„‡” –Šƒ– ƒŽŽ –Š‡ ’‡‘’Ž‡ ˜‹•‹–‹‰
your …‘’‡–‹–‹˜‡ „‘‘•ǯ ‡–ƒ‹Ž ƒ‰‡• Šƒ˜‡
–Š‡ •ƒ‡ ’”‘„Ž‡Ǥ Š‡› ™ƒ– –‘ Ž‡ƒ” Š‘™
–‘ ’—„Ž‹•Šǡ …‘‘ǡ ‡š‡”…‹•‡ǡ •—……‡‡†ǡ ‡–…Ǥ
Š‹Ž‡ •‘‡ ƒ› „‡ ’”‡†‹•’‘•‡† –‘ „—›‹‰
›‘—” …‘’‡–‹–‹‘ǯ• „‘‘ •‹’Ž› „‡…ƒ—•‡
–Š‡› Šƒ˜‡ Š‡ƒ”† ƒ„‘—– ‹– ‡Ž•‡™Š‡”‡ǡ ƒ›
‘”‡ ƒ”‡ ‘– …‘‹––‡† –‘ ƒ› •’‡…‹Ƥ…
–‹–Ž‡Ȅ–Š‡› Œ—•– ™ƒ– –Š‡ „‡•– „‘‘ ƒ˜ƒ‹Ž-
ƒ„Ž‡ –Šƒ– •‘Ž˜‡• –Š‡‹” ’”‘„Ž‡Ǥ ‘—” „‘‘
needs to be better ‹ –Š‡ “—ƒŽ‹–ƒ–‹˜‡ •‡•‡Ǥ
ˆ ›‘—” „‘‘ ‹• „‡––‡” ƒ† ’‡‘’Ž‡ †‹•…‘˜‡”
›‘—” „‘‘ ™Š‡ Ž‘‘‹‰ ƒ– ƒ …‘’‡–‹–‘”ǯ•ǡ
–Š‡› ™‹ŽŽ ‹˜ƒ”‹ƒ„Ž› ’—”…Šƒ•‡ ›‘—”•Ǥ Š‡ ™ƒ›
–Š‡› Ž‡ƒ” ƒ„‘—– ›‘—”• ‹• –Š”‘—‰Š ƒœ‘ǯ•
Featured Recommendations.

The Book Detail Page 75

CUSTOMER DISCUSSIONS 

‘‡ ‘‘ ‡–ƒ‹Ž ƒ‰‡• •–‹ŽŽ ˆ‡ƒ–—”‡ ƒ •‡…-EXCERPT
–‹‘ …ƒŽŽ‡† Dz —•–‘‡” ‹•…—••‹‘•ǡdz ƒŽ–Š‘—‰Š
–Š‡ †‹‹‹•Š‹‰ ˆ”‡“—‡…› •‡‡• –‘ ‹†‹…ƒ–‡
–Šƒ– ƒœ‘ ‹• ’Šƒ•‹‰ –Š‡ ‘—–Ǥ Š‡•‡ ƒ”‡
†‹˜‹†‡† ‹–‘ –™‘ …ƒ–‡‰‘”‹‡•ǣ ƒ ˆ‘”— ˆ‘” ›‘—”
„‘‘ǡ ƒ† ˆ‘”—• ‘ –‘’‹…• ƒœ‘ „‡Ž‹‡˜‡•
ƒ”‡ ”‡Žƒ–‡† –‘ ›‘—” „‘‘Ǥ

›‘‡ …ƒ •–ƒ”– ƒ †‹•…—••‹‘ǡ ‡‹–Š‡” •’‡-
…‹Ƥ… –‘ ›‘—” „‘‘ǡ ‘” ‘ ƒ ”‡Žƒ–‡† –‘’‹…ǡ ƒ†
ƒ›‘‡ ‡Ž•‡ …ƒ Œ‘‹ –Šƒ– †‹•…—••‹‘Ǥ Š‡
‘”‡ †‹•…—••‹‘ –‘’‹…• ‘ ›‘—” „‘‘ǡ –Š‡
more Amazon recognizes activity surround-
‹‰ ›‘—” „‘‘Ǥ

Ž‘‰ –Š‡ ”‹‰Š– •‹†‡ ‘ˆ –Š‡ †‹•…—••‹‘ …ƒ–‡-
‰‘”‹‡• ƒ”‡ …‘—‹–› ‰”‘—’• ”‡Žƒ–‡† –‘ ›‘—”
„‘‘Ǥ ƒœ‘ ‹†‡–‹Ƥ‡• ƒ’’Ž‹…ƒ„Ž‡ ‰”‘—’•
„ƒ•‡† —’‘ –Š‡ Dz–ƒ‰•dz ƒ••‘…‹ƒ–‡† ™‹–Š ›‘—”
„‘‘Ǥ Š‡ ‘”‡ –ƒ‰• ›‘— Šƒ˜‡ ˆ‘” ƒ •’‡…‹Ƥ…
‡›™‘”†ǡ –Š‡ ‘”‡ Ž‹‡Ž› ‹– ‹• –Šƒ– ›‘—” „‘‘
™‹ŽŽ „‡ ‡š’‘•‡† –‘ …‘—‹–› ’ƒ”–‹…‹’ƒ–•Ǥ
Š‡ Dz–ƒ‰•dz •‡…–‹‘ ‘ˆ –Š‡ ‘‘ ‡–ƒ‹Ž ’ƒ‰‡
Šƒ• „‡‡ ”‡‘˜‡†ǡ ™Š‹…Š ƒŽ•‘ Ž‡ƒ†• ‡ –‘
„‡Ž‹‡˜‡ –Šƒ– Dz ‹•…—••‹‘•dz ™‘ǯ– „‡ ƒ”‘—†
ˆ‘” Ž‘‰Ǥ ‡˜‡”–Š‡Ž‡••ǡ ǯŽŽ …‘˜‡” †‹•…—••‹‘•
„”‹‡ƪ›ǣ

”‡ƒ–‡ ƒ –‘’‹… ˆ‘” ›‘—” „‘‘ ƒ† ’‘•– ‹–Ǥ
Š‡ …Š‡… „ƒ… ‘…‡ ‹ ƒ ™Š‹Ž‡ –‘ •‡‡ ‹ˆ ƒ›-
„‘†› ”‡•’‘†‡† –‘ ›‘—” ’‘•–Ǥ ‘‘ ›‘— ƒ›

EXCERPT76 Sell Your Book on Amazon

Ƥ† ›‘—”•‡Žˆ ™‹–Š ƒ ”‡ƒŽŽ› ƒ…–‹˜‡ ˆ‘”—Ǥ ‡ ƒ•
Š‡Ž’ˆ—Ž ƒ† ‹ˆ‘”‡† ƒ• ’‘••‹„Ž‡ ™Š‡ ’‘•–-
‹‰ …‘‡–• ‘” ”‡’Ž‹‡• –‘ ‘–Š‡” ’‡‘’Ž‡Ǥ
ƒ‰‹‡ Š‘™ Š‡Ž’ˆ—Ž ›‘—” ‘Ƥ…–‹‘ „‘‘
—•– „‡ ‹ˆ ›‘—” †‹•…—••‹‘ ’‘•–‹‰ ‹• Š‡Ž’-
ˆ—Ž and ˆ”‡‡Ǩ ” ‹ƒ‰‹‡ Š‘™ ˆ— ›‘—” Ƥ…–‹‘
„‘‘ —•– „‡ ‹ˆ ›‘—” ’‘•–‹‰• ƒ”‡ ƒŽ™ƒ›• ˆƒ•-
…‹ƒ–‹‰ ƒ† ƤŽŽ‡† ™‹–Š ’”‘•‡ –Šƒ– •’ƒ”Ž‡•Ǥ
Š‡•‡ ƒ”‡ –Š‡ ”‡ƒ…–‹‘• ›‘— ™ƒ– ’‡‘’Ž‡ –‘
Šƒ˜‡ ™Š‡ ”‡ƒ†‹‰ –Š‡ ’‘•–‹‰• ‹ –Š‡ DzCus-
–‘‡” ‹•…—••‹‘•dz •‡…–‹‘Ǥ

ƒ”–‹…‹’ƒ–‹‰ ‹ †‹•…—••‹‘• ƒ† …‘—-
‹–‹‡• –ƒ‡• ƒ Ž‘– ‘ˆ –‹‡Ǥ ‘— ™ƒ– –‘ ƒ‡
•—”‡ ‹– ‹• –‹‡ –Šƒ– ’ƒ›• ‘ơǤ

 SIMILAR ITEMS

†‡”‡ƒ–Š –Š‡ Dz ‘—” ‡…‡–Ž› ‹‡™‡†
–‡• ƒ† ‡ƒ–—”‡† ‡…‘‡†ƒ–‹‘•dz •‡…-
–‹‘ ‹• ƒ •‡–‡…‡ –Šƒ– ”‡ƒ†•ǣ Dz ƒ– –‘ †‹•-
…‘˜‡” ‘”‡ ’”‘†—…–•ǫ Š‡… ‘—– –Š‹• ’ƒ‰‡ –‘
•‡‡ ‘”‡Ǥdz Š‹• –ƒ‡• ›‘— –‘ ƒ †›ƒ‹…ƒŽŽ›Ǧ
‰‡‡”ƒ–‡† ’ƒ‰‡ ‘ˆ ”‡…‘‡†‡† ƒ† •‹‹-
Žƒ” ‹–‡• „ƒ•‡† —’‘ –Š‡ …ƒ–‡‰‘”› ‘” •—„Œ‡…–
ƒ––‡” ‘ˆ ›‘—” „‘‘Ǥ „˜‹‘—•Ž›ǡ ›‘— ™ƒ–
›‘—” „‘‘ –‘ ƒ’’‡ƒ” ‘ –Š‹• ’ƒ‰‡ ˆ‘” ‘–Š‡”
•Š‘’’‡”•Ǥ ‘™ †‘‡• ƒœ‘ †‡…‹†‡ ™Šƒ–
„‘‘• ƒ’’‡ƒ” ‘ –Š‹• ’ƒ‰‡ǫ › ‹†‡–‹ˆ›‹‰
„‘‘• ‹ •‹‹Žƒ” …ƒ–‡‰‘”‹‡• ȋ•‘ ›‘— ™ƒ– ›‘—”

The Book Detail Page 77

„‘‘ –‘ „‡ Ž‹•–‡† ‹ ƒ• ƒ› ‰‡”‡ …ƒ–‡‰‘”‹‡• EXCERPT
ƒ• ’‘••‹„Ž‡ȌǤ ƒœ‘ …ƒ–‡‰‘”‹œ‡• ›‘—” „‘‘
„ƒ•‡† —’‘ ‹–• …‘†‡•Ǥ •–ƒ†•
ˆ‘” ‘‘ †—•–”› –ƒ†ƒ”†• ƒ† ‘—‹-
…ƒ–‹‘•Ǥ Š‹• †‡Ƥ‡• –Š‡ …‘˜‡–‹‘• ™Š‡”‡-
„› „‘‘ †ƒ–ƒ ‹• •Šƒ”‡†Ǥ ‘•– ’—„Ž‹•Š‡”• •—„-
‹– ƒ– Ž‡ƒ•– –Š”‡‡ …‘†‡• ƒ† ƒœ‘
•‘‡–‹‡• ƒ††• ƒ††‹–‹‘ƒŽ …‘†‡•
„ƒ•‡† —’‘ ™Šƒ– ‹– ‘™• ƒ„‘—– ›‘—” „‘‘Ǥ

‡…‘†Ž›ǡ ›‘— ™ƒ– ›‘—” „‘‘ –‘ Šƒ˜‡ ƒ•
ƒ› ’‘•‹–‹˜‡ ”‡˜‹‡™• ƒ• ’‘••‹„Ž‡ ȋƒ† Šƒ˜‡
ƒ• ƒ› DzŠ‡Ž’ˆ—Ždz ˜‘–‡• ƒ• ’‘••‹„Ž‡ ˆ‘” ‡ƒ…Š
‘ˆ –Š‘•‡ ’‘•‹–‹˜‡ ”‡˜‹‡™•ȌǤ ‡ǯ˜‡ †‹•…—••‡†
Š‘™ ›‘— …ƒ –”› –‘ Šƒ˜‡ ƒ ’‘•‹–‹˜‡ ‡ơ‡…– ‘
„‘–Š –Š‡ “—ƒŽ‹–› ƒ† “—ƒ–‹–› ‘ˆ ›‘—” ”‡˜‹‡™•Ǥ

Š‹• ’ƒ‰‡ ‘ơ‡”• ƒ‘–Š‡” ‘’’‘”–—‹–›Ǥ
‘‘‹‰ ƒ– •‹‹Žƒ” ‹–‡• ‹• ƒ ‡ƥ…‹‡– ™ƒ› –‘
ƒ†† –‹–Ž‡• –‘ ›‘—” …‘’‡–‹–‹˜‡ ‡–™‘”Ǥ
‡–
‹ˆ‘”ƒ–‹‘ ƒ„‘—– –Š‡ –‘’ –‡ ‹–‡• –Šƒ– ƒ’-
’‡ƒ” ‘ –Š‹• ’ƒ‰‡Ǥ ƒ‡ ƒ …‘…‡”–‡† ‡ơ‘”– –‘
‡š’‘•‡ ›‘—” „‘‘ ‘ –Š‡‹” ‘‘ ‡–ƒ‹Ž ƒ‰‡•
„› ”‡ƒ†‹‰ –Š‘•‡ „‘‘•ǡ ™”‹–‹‰ ”‡˜‹‡™• ˆ‘”
–Š‡ǡ ƒ† ‡•—”‹‰ –Šƒ– ›‘—” ‘‘ ‡–ƒ‹Ž
ƒ‰‡ ‹• ƒ• …‘’‡ŽŽ‹‰ ƒ• –Š‡‹”•Ǥ

SELL A DIGITAL VERSION... 

ˆ ›‘—” „‘‘ †‘‡• ‘– Šƒ˜‡ ƒ ‹†Ž‡ ˜‡”-
•‹‘ǡ •‘‡™Š‡”‡ ‘ ›‘—” ‘‘ ‡–ƒ‹Ž ƒ‰‡

78 Sell Your Book on Amazon

You may use the ƒœ‘ ™‹ŽŽ †‹•’Žƒ› ƒ •ƒŽŽ Dzƒ†˜‡”–‹•‡‡–dz
•ƒ‡ –‹–Ž‡ ›‘— †‡˜‘–‡† –‘ —’•‡ŽŽ‹‰ ȋ‘” ƒ– Ž‡ƒ•– ’”‘‘–‹‰Ȍ
their ‹†Ž‡ ‡Ǧ„‘‘ ”‡ƒ†‡” ƒ† –Š‡‹” …‘’Ž‡-
—•‡† ˆ‘” ›‘—” Šƒ”† ‡–ƒ”› ‡Ǧ„‘‘ •–‘”‡Ǥ
…‘’› ˆ‘”ƒ–ǡ ‘”
Š‹Ž‡ –Š‡ ™‘”†‹‰ ƒ† ’Š›•‹…ƒŽ Ž‘…ƒ–‹‘
you may want to ‘ˆ –Š‹• Dzƒ†dz ‘ˆ–‡ …Šƒ‰‡•ǡ –Š‡ „‡‡Ƥ–• ‘ˆ
insert some new ’—”•—‹‰ ƒ ‹†Ž‡ ‡†‹–‹‘ Šƒ˜‡ ‹’”‘˜‡†
™‹–Š ƒœ‘ǯ• …‘‹–‡– –‘ ’”‘‘–‹‰
‡›™‘”†•Ǥ the ‹†Ž‡ Ž‹‡ ‘ˆ ‡Ǧ”‡ƒ†‡”•Ǥ ƒœ‘ ‹†Ž‡
‡†‹–‹‘• ‡ƒ„Ž‡ ›‘— –‘ •‡ŽŽ ƒ †‹ơ‡”‡– ‡†‹–‹‘
EXCERPT ‘ˆ ›‘—” „‘‘ ˆ‘” ƒ †‹ơ‡”‡– ’”‹…‡ ȋ–›’‹…ƒŽŽ›
…Š‡ƒ’‡”Ȍǡ ™Š‹…Š ‹ –—” ƒ› –—” ‹–‘ ƒ Šƒ”†
…‘’› •ƒŽ‡ǡ ‹ˆ ›‘— †‘ ‹– ”‹‰Š–Ǥ

‘— †‡Ƥ‹–‡Ž› ™ƒ– ƒ ‹†Ž‡ ‡†‹–‹‘ ‘ˆ
›‘—” „‘‘ ȋ‘– Œ—•– ›‘—” „‘‘ ‘ –Š‡ ‹†Ž‡ǡ
„—– ƒ ‡–‹”‡Ž› †‹ơ‡”‡– Dz ‹†Ž‡ †‹–‹‘dzȌǤ
‘— …ƒ ‡‹–Š‡” †‘ –Š‹• ›‘—”•‡Žˆǡ ‘” ›‘—” ’—„-
Ž‹•Š‡” …ƒ †‘ ‹– ˆ‘” ›‘—Ǥ ‘ ’—„Ž‹•Š ƒ ‹†Ž‡
‡†‹–‹‘ ›‘—”•‡Žˆǡ ‰‘ –‘ ƒœ‘ǯ• ‹†Ž‡ ‹”‡…–
—„Ž‹•Š‹‰ ’Žƒ–ˆ‘” ƒ– kdp.amazon.com and
create an account.

Š‡ ’—„Ž‹•Š‹‰ ’”‘…‡•• ‹• •‡ŽˆǦ‡š’Žƒƒ–‘”›
ƒ† …‘•‹•–• ‘ˆ …‘’Ž‡–‹‰ ƒ —„‡” ‘ˆ Ƥ‡Ž†•
”ƒ‰‹‰ ˆ”‘ –‹–Ž‡ǡ –‘ „›Ž‹‡ǡ –‘ ‡†‹–‹‘ǡ –‘ ‡›-
words.

‘— ƒ› —•‡ –Š‡ •ƒ‡ ‡šƒ…– –‹–Ž‡ ›‘— —•‡†
ˆ‘” ›‘—” Šƒ”† …‘’› ˆ‘”ƒ–ǡ ‘” ›‘— ƒ› ™ƒ–
–‘ –ƒ‡ ƒ†˜ƒ–ƒ‰‡ ‘ˆ –Š‡ ƪ‡š‹„‹Ž‹–› ƒœ‘
ƒơ‘”†• Š‡”‡ „› ‹•‡”–‹‰ •‘‡ ‡™ ‡›™‘”†•
–Šƒ– ›‘— ™‡”‡ —ƒ„Ž‡ –‘ Ƥ– ‹–‘ ›‘—” ’ƒ’‡”-

The Book Detail Page 79

„ƒ… ‘” Šƒ”†„ƒ… –‹–Ž‡Ǥ ‘— ƒ› ‡˜‡ ™ƒ– EXCERPT
–‘ •’‡…‹ˆ› Dz ‹†Ž‡ †‹–‹‘dz ˆ‘” ”‡ƒ•‘• ™‹ŽŽ The success
‡Žƒ„‘”ƒ–‡ ‘ „‡Ž‘™Ǥ you have with
converting a
• †‹•…—••‡† ’”‡˜‹‘—•Ž›ǡ ‡›™‘”†• ‹ –Š‡ †‹‰‹–ƒŽ ƤŽ‡ –‘ ƒ
–‹–Ž‡ Š‡Ž’ ’‘–‡–‹ƒŽ …—•–‘‡”• Ƥ† ›‘—” „‘‘Ǥ ƒ‡•–Š‡–‹…ƒŽŽ›
› —•‹‰ ‡™ ‡›™‘”†• ‘– ˆ‘—† ‹ ›‘—” Šƒ”† ’Ž‡ƒ•‹‰ ‹†Ž‡
…‘’› ‡†‹–‹‘•ǡ ›‘—” ‹†Ž‡ ‡†‹–‹‘ …ƒ ’‘••‹„Ž› ‡†‹–‹‘ †‡’‡†•
Š‡Ž’ ›‘—” ™‘” Ƥ† ƒ ƒ††‹–‹‘ƒŽ ƒ—†‹‡…‡Ǥ —’‘ ƒ —„‡” ‘ˆ
ˆƒ…–‘”•Ǥ
…Ž—†‹‰ ‡›™‘”†• ‹ –Š‡ –‹–Ž‡ Ƥ‡Ž† ‹• †‹ˆ-
ˆ‡”‡– ˆ”‘ –Š‡ Dz ‡ƒ”…Š ‡›™‘”†•dz Ƥ‡Ž†Ǥ
Š‡ –‹–Ž‡ •Š‘—Ž† •–‹ŽŽ ƒ‡ •‡•‡ǡ ™Š‹Ž‡ –Š‡
Dz•‡ƒ”…Š ‡›™‘”†•dz ƒ”‡ Œ—•– ƒ Ž‹•– ‘ˆ ƒ• ƒ›
applicable ‡›™‘”†• ƒ• ›‘— …ƒ –Š‹ ‘ˆǤ

Š‡ ›‘— —’Ž‘ƒ† ›‘—” …‘˜‡” ƒ† ‹–‡”‹‘”
ƤŽ‡•ǡ ƒœ‘ ™‹ŽŽ …‘˜‡”– ›‘—” •—„‹••‹‘
–‘ ‹†Ž‡ǯ• ’”‘’”‹‡–ƒ”› ˆ‘”ƒ–Ǥ – ™‹ŽŽ ‡˜‡
…Š‡… ›‘—” •’‡ŽŽ‹‰ ˆ‘” ›‘—Ǥ ‘— …ƒ ƒ––‡’–
–‘ —’Ž‘ƒ† ›‘—” ƤŽ‡ ƒ• ƒ› –‹‡• ƒ• ‡…‡•-
•ƒ”› —–‹Ž ›‘— ‰‡– ‹– ”‹‰Š–Ǥ

The success you have with converting a
†‹‰‹–ƒŽ ƤŽ‡ –‘ ƒ ƒ‡•–Š‡–‹…ƒŽŽ› ’Ž‡ƒ•‹‰ ‹†Ž‡
‡†‹–‹‘ ™‹ŽŽ †‡’‡† ‘ ƒ —„‡” ‘ˆ ˆƒ…–‘”•ǡ
‹…Ž—†‹‰ –Š‡ •‘—”…‡ ‘ˆ –Š‡ ‘”‹‰‹ƒŽ ‡Ž‡…–”‘-
‹… ƤŽ‡ǡ ƒ† –Š‡ …‘’Ž‡š‹–› ‘ˆ –Š‡ ˆ‘”ƒ––‹‰Ǥ

ˆ–‡” ƒ……‡’–‹‰ –Š‡ ƤŽ‡•ǡ –Š‡ ‡š– •–‡’
‹• •‡––‹‰ –Š‡ ’”‹…‡Ǥ ‹”•– …‘•‹†‡” –Š‡ ’”‹…‡
‘ˆ ›‘—” Šƒ”† …‘’› ˆ‘”ƒ–• ƒ† ƒ• ›‘—”-
•‡Žˆ ™Š‡–Š‡” ›‘— ™ƒ– ›‘—” ‹†Ž‡ ‡†‹–‹‘
–‘ …ƒ‹„ƒŽ‹œ‡ –Š‘•‡ •ƒŽ‡•ǡ ‘” ™Š‡–Š‡” ›‘—
want your ‹†Ž‡ ‡†‹–‹‘ –‘ ƒ—‰‡– –Š‘•‡

80 Sell Your Book on Amazon

EXCERPT •ƒŽ‡•Ǥ
ˆ‘”–—ƒ–‡Ž›ǡ ”‡‰ƒ”†Ž‡•• ‘ˆ ™Š‡–Š‡”
ƒ‰‹‡ „‡‹‰ ƒ
ƒ—–Š‘” ƒ† ‘Ž› ›‘— …Š‘‘•‡ –‘ …ƒ‹„ƒŽ‹œ‡ ‘” ƒ—‰‡– ›‘—”
Šƒ”†…‘’› •ƒŽ‡•ǡ ƒœ‘ǯ• Dz‹†Ž‡—Ž‹‹–‡†dz
„‡‹‰ ’ƒ‹† ˆ‘” –Š‡ ’”‹…‹‰ ˆ‘” ›‘—” „‘‘ ™‹ŽŽ …ƒ‹„ƒŽ‹œ‡ –Š‡
’ƒ‰‡• ‹ ›‘—” „‘‘ ˆ‘” ›‘—ǡ •‹…‡ ƒœ‘ ™‹ŽŽ ƒ—–‘ƒ–‹…ƒŽŽ› •‡–
–Šƒ– ™‡”‡ ƒ…–—ƒŽŽ› ƒ ”‡–ƒ‹Ž ’”‹…‡ ‘ˆ ›‘—” ‹†Ž‡ ‡†‹–‹‘ –‘ ͔͂Ǥ͔͔Ǥ

read. ††‹‰ ‹•—Ž– –‘ ‹Œ—”›ǡ ‹•–‡ƒ† ‘ˆ ‰‹˜‹‰
›‘— ƒ ͔͗Ǧ͔͛Ψ ”‡–ƒ‹Ž ”‘›ƒŽ–› ™Š‡ •‘‡‘‡
„—›• ›‘—” ‡Ǧ„‘‘ǡ ƒœ‘ ™‹ŽŽ ’ƒ› ›‘— ƒ
’‡”Ǧ’ƒ‰‡Ǧ”‡ƒ† ”ƒ–‡ ™Š‡ ƒ Dz‹†Ž‡—Ž‹‹–-
‡†dz •—„•…”‹„‡” Šƒ• ”‡ƒ† ‹–Ǥ ‡– ‡ •ƒ› –Šƒ–
ƒ‰ƒ‹ǣ ƒœ‘ ‹• ‘Ž› ‰‘‹‰ –‘ ’ƒ› ›‘— ˆ‘”
–Š‡ ’ƒ‰‡• –Šƒ– ‹†Ž‡ Ž‹‹–‡† •—„•…”‹„‡”•
ƒ…–—ƒŽŽ› ”‡ƒ†Ǥ

ƒ˜‡ ›‘— ‡˜‡” „‘—‰Š– ƒ ’ƒ’‡”„ƒ… „‘‘
ƒ† ‘– Ƥ‹•Š‡† ”‡ƒ†‹‰ ‹–ǫ ‘— •–‹ŽŽ Šƒ† –‘
’ƒ› –Š‡ ˆ—ŽŽ ’”‹…‡ǡ ”‹‰Š–ǫ ƒ‰‹‡ „‡‹‰ ƒ
”‡ƒ†‡” ƒ† ‘Ž› Šƒ˜‹‰ –‘ ’ƒ› ˆ‘” –Š‡ ’ƒ‰‡•
›‘— ”‡ƒ†Ǥ ‘—†• ‰”‡ƒ–ǡ ”‹‰Š–ǫ ‘™ ‹ƒ‰‹‡
„‡‹‰ ƒ ƒ—–Š‘” ȋ™Š‘ Šƒ† –‘ ™”‹–‡ –Š‡ entire
„‘‘ ‹ ‘”†‡” –‘ ’—„Ž‹•Š ‹–Ȍǡ ƒ† ‘Ž› „‡‹‰
’ƒ‹† ˆ‘” –Š‡ ’ƒ‰‡• ‹ ›‘—” „‘‘ –Šƒ– ™‡”‡ ƒ…-
–—ƒŽŽ› ”‡ƒ†Ǥ ‘—†• —ˆƒ‹”ǡ ”‹‰Š–ǫ

Šƒ– ‹• ™Šƒ– ƒœ‘ ‹• ƒ•‹‰ ƒ—–Š‘”•
–‘ ƒ……‡’–Ǥ ‘ǡ Dzƒ•‹‰dz ‹• –Š‡ ™”‘‰ ™‘”†Ǥ
That is what Amazon is requiring authors to
ƒ……‡’–Ǥ ‘— †‘ǯ– ‡˜‡ ‰‡– ƒ …Š‘‹…‡ ƒ„‘—–
–Š‡ ͔͂Ǥ͔͔ ‹†Ž‡ Ž‹‹–‡† ’”‹…‡Ǥ  ‘ —-
…‡”–ƒ‹ –‡”•ǡ –Š‹• ‹• •–‡ƒŽ‹‰ ˆ”‘ ƒ—–Š‘”•Ǥ

The Book Detail Page 81

ƒœ‘ǯ• ƒ•™‡” ‹• –Šƒ– ›‘— †‘ǯ– have to •‡ ›‘—” ‹†Ž‡
•‡ŽŽ ›‘—” „‘‘ ‘ –Š‡ ‹†Ž‡Ǥ —– ‹ˆ ›‘— †‘ǡ ‹ˆ ‡†‹–‹‘ ƒ• ƒ DzŽ‘••
›‘— …Š‘‘•‡ –‘ ‰‘ –‘ ƒœ‘ǯ• •…Š‘‘Žǡ –Š‡› Ž‡ƒ†‡”dz –‘ •‡ŽŽ ›‘—”
ƒ”‡ ‰‘‹‰ –‘ •–‡ƒŽ ›‘—” Ž—…Š ‘‡›Ǥ Šƒ”† …‘’› ‡†‹–‹‘•Ǥ

‡…ƒ—•‡ ƒœ‘ ‹• ƒ „—ŽŽ›Ǥ

‡ŽŽǡ ‹ˆ ƒœ‘ ‹• ‰‘‹‰ –‘ —•‡ › „‘‘

ƒ• ƒ DzŽ‘•• Ž‡ƒ†‡”dz ˆ‘” –Š‡‹” ‹†Ž‡ Ž‹‹–‡†

”‘‰”ƒ ȋƒ ’”‘‰”ƒ ˆ‘” ™Š‹…Š ”‡…‡‹˜‡ ‘

EXCERPT…‘‹••‹‘ ‘ ƒœ‘ǯ• ƒ—ƒŽ ˆ‡‡Ȍǡ –Š‡

ƒ ‰‘‹‰ –‘ —•‡ › ‹†Ž‡ ‡†‹–‹‘ ƒ• ƒ Ž‘••

Ž‡ƒ†‡” –‘ •‡ŽŽ › Šƒ”† …‘’› ‡†‹–‹‘•Ǥ

† –Š‹• ‹• ™Š› •—‰‰‡•– ’—„Ž‹•Š‹‰ ›‘—”

‹†Ž‡ ‡†‹–‹‘ •’‡…‹Ƥ…ƒŽŽ› as ƒ ‹†Ž‡ ‡†‹–‹‘ǡ

‘” ‘”‡ ’”‡ˆ‡”ƒ„Ž› ƒ• ƒ ‹†Ž‡ Dz „”‹†‰‡†dz

‡†‹–‹‘Ǥ ‡”‡ǯ• ™Š›ǣ ‘—” ‹†Ž‡ ‡†‹–‹‘ Šƒ•

Ž‡•• ˜ƒŽ—‡ –Šƒ ›‘—” ’ƒ’‡”„ƒ… ‘” Šƒ”†„ƒ…

‡†‹–‹‘Ǥ ˜‡ ƒœ‘ –Š‹• •‘Ǥ Šƒ–ǯ• ™Š›

–Š‡›ǯ”‡ ‰‹˜‹‰ ‹– ƒ™ƒ›Ǥ ˆ ›‘— …ƒǯ– „‡ƒ–

–Š‡ǡ Œ‘‹ –Š‡Ǥ ‘ǯ– ‹…Ž—†‡ ƒŽŽ ›‘—” ˜ƒŽ—‡

‹ –Š‡ ‹†Ž‡ ‡†‹–‹‘Ǥ —„Ž‹•Š ƒ …‡•‘”‡† ‘”

ƒ„”‹†‰‡† ‡†‹–‹‘ ‘ –Š‡ ‹†Ž‡ǡ ƒ† ™‹–Š‹

‹–• ’ƒ‰‡•ǡ Ž‹ –‘ ›‘—” ’ƒ’‡”„ƒ… ‘” Šƒ”†-

„ƒ… Dz ƒ„”‹†‰‡†dz †‹–‹‘ǡ ™Š‹…Š …‘–ƒ‹•

ƒŽŽ –Š‡ …‘–‡– ƒ† ƒŽŽ –Š‡ ˜ƒŽ—‡ ˆ‘” ƒ ˆƒ‹” ”‡-

–ƒ‹Ž ’”‹…‡ ȋƒ ’”‹…‡ǡ „› –Š‡ ™ƒ›ǡ –Šƒ– ƒœ‘

…ƒ‘– ƒ‹’—Žƒ–‡ȌǤ