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TikTok is so wildly popular nowadays that over 2 billion users (each averaging nearly 1 hour a day on the
app) have made everything—from random dance moves to cooking tips—famous and fun! It has also made
reading, writing, art, and literature cool! As such, TikTok is an excellent platform with which to share your
book and gain new readers.

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Published by Outskirts Press, 2021-04-27 21:34:25

16 Steps for Book Promotion-TikTok

TikTok is so wildly popular nowadays that over 2 billion users (each averaging nearly 1 hour a day on the
app) have made everything—from random dance moves to cooking tips—famous and fun! It has also made
reading, writing, art, and literature cool! As such, TikTok is an excellent platform with which to share your
book and gain new readers.

Keywords: tiktok

16 Easy Steps to Promote your Book on TikTok

TikTok is so wildly popular nowadays that over 2 billion users (each averaging nearly 1 hour a day on the
app) have made everything—from random dance moves to cooking tips—famous and fun! It has also made
reading, writing, art, and literature cool! As such, TikTok is an excellent platform with which to share your
book and gain new readers.

Here are 16 steps to get you started:

1. Download the TikTok app on your phone’s App Store.

2. Create an account and completely fill out your profile. This is important, as you’ll identify your
target audience this way.

3. It is recommended to gain several followers before you post your book video. You can do this
by following other accounts and regularly viewing content on the app. Engage with other TikTok
users by liking their content and commenting in a positive way.

4. If you’re looking to fast-track the number of followers you have, there are companies that assist in
boosting your followers. Most charge for their services, so look at several before you go this route.

5. Research what is trending on TikTok. Leverage those trends when creating your book video.

6. TikTok users love to learn, while being entertained. Include something educational within your
video, while keeping the overall feel of the video entertaining and enjoyable to watch.

7. When filming your video, keep in mind that the average video is only 15 seconds long. You must plan
your content beforehand and write a script. You need to be concise and include only compelling

information to convince someone to buy your book. Although you can string up to four 15-second
videos together, TikTok users typically expect something quick. If you make long videos and your
followers don’t find your content worthy of their time, you risk losing them forever.

8. Most TikTok viewers will watch your video in its entirety only once, if it piques their interest in
the first few seconds. This means that you must give your video an interesting background, an
attention-grabbing opening, and include a catchy piece of music to convince your viewer to watch
to the end.

9. Make your video for your target audience. If you’re looking for readers, don’t post a video on an
unrelated topic. You’ll lose followers and will have a hard time regaining that ground.

10. Be sure that your video tells buyers where your book is available and/or how they can order it.

11. Add subtitles with the text in your video and add captions that include key words. This helps you
get into your target audience’s “For You” feed.

12. Use hashtags as another way to reach your target audience. You can include these within the
captions of your video. Popular book-related hashtags include: #booktok, #bookrecommendation,
#booklover, #reader, #reading, #books and #bookworm, as well as hashtags associated with the
subject matter of your specific book. If any of these are trending when you post your video, all the
better!

13. Give a call-to-action in each video. Tell your viewer to order your book online, follow you on TikTok,
like your video, etc.

14. Reply to anyone that leaves a comment on your video. Always remain positive and professional.

Cross-promote your TikTok video on your other social media platforms. YouTube is a great option, as are
Twitter, Instagram, and blogs. Don’t have your social media platforms set up yet? We can help with that!
Visit https://outskirtspress.com/p/social to get started.

Collaborate with other TikTok users for a mutually beneficial partnership. Approach a TikTok influencer
with a way that you can work together. Perhaps you have a popular blog that could feature something of
theirs while they promote your book in a future video.

As with any book marketing tactic, the possibilities are almost endless, and although the process may
seem long, it is likely to be well worth your time.

Here’s to your book marketing success!


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