Why You Need a Custom Cover
IT’S TRUE: PEOPLE JUDGE BOOKS BY THEIR COVERS.
MAKE SURE READERS ARE IMPRESSED WITH YOURS!
Eight seconds is all the time you have to WOW a potential reader into considering your
book. With so much competition, it's more important than ever to make your book cover
stand out in a crowd, especially in the wide sea of cover images in the search results on
Amazon, Barnes & Noble, and Apple's iBookstore.
When this is all the real estate you get in an online listing, you need to make it count!
In this tip sheet (and immediately to the right) you
will see Professionally Designed Custom Covers
compared with the same book using a general, non-
custom cover. For instance, the blue cover is an
example of one of the customizable cover styles
available free with your publishing package. The
cover above it is an example of the same book using a
professionally designed custom cover, thoughtfully
prepared based on genre, content, and an amazing
sense of eye-catching style that takes time and expertise to cultivate.
The overriding element that attracts a buyer to a new book or a new author is a fantastic cover. So, a
professionally designed custom cover is one of the most important elements an author can invest in for
their book. On the following pages you will discover a few great examples of our how our talented
designers help authors create an eye-catching custom cover for their book and how it compares with
free customizable cover styles. For more examples of Custom Covers, scroll through our bookstore;
only professionally designed custom covers are features in our New Releases section.