The Marketing Messenger (May)

• If you post any video, such as a Snapchat, • If you receive a bad review, do not
Facebook Live, lnstagram Live, etc., please delete/hide it. To improve your services,
make sure that it is professional, respond and follow-up in a professional
appropriate, and relates to you and manner.
HOMESTAR1s marketing efforts.
• You may share posts of listings from a
• If you post professionally made videos, the realtor•s page as long as you are not saying
script must be approved by the Marketing anything about the listing or making any
Department before being created. Please comments. Any comments received
also note that all licensing information is pertaining to the home must be answered
needed on all videos created. Please by the agent or you can refer them to the
submit a marketing ticket or email agent. Re me mbe r, you are not an agent and
[email protected] to should not be responding to agent
have this information approved. questions. If you do share listings, make
sure you are sharing listings from different
• You cannot share a post from your agents and not just those who send you
business page to a personal page. This business.
defeats the process of obtaining a
registered (if applicable) business page. • If you are posting about a job position,
please make sure that it is approved by the
• If you create an event that is business­ HR Department first. Please submit a ticket
related, such as an open house, it must be to them or email
created from your business page. [email protected].

• Please refrain from posting about religious, • Involve your followers in your posts by
political, offensive, or personal topics on asking que stions. For e xample , when
your business page. Individuals will report posting about the holidays, ask them to
you. In the past, loan originators have been share their favorite decoration, recipe, etc.
reported many times from borrowers,
realtors, and other individuals. • Please be careful about what posts you pay
to boost as this is seen by mass individuals.
• If you have an account, stay active and be
present. Be sure to respond to comments, • The same guidelines for posting pertain to
reviews (both good and bad), messages, the boosting of ads.
tagged photos/posts, etc. If you would like
assistance with properly responding to • You cannot boost an agent's ad as this
reviews, please reach out to the Marketing goes against RESPA.
Department by submitting a ticket or
sending an email to • You may boost an ad that pertains to you
[email protected]. and the age nt, but the cost of the ad must
be split based on pro-rata share. Please
• If you are going to post, please do so on a contact the Marketing Department to
regular basis so your followers continue to discuss the post and how to make payment
stay engaged and up-to-date about your beforehand.
business.