MAXBOLT Company Style Guide

MAX OLT

BRANDING STYLEGUIDE

INTRODUCTION

Maxbolt is a Badminton equipment brand founded in Malaysia in 2016 under MAX OLT
Perfect Sports sdn bhd which is a sport supplying company to
government and corporate sector. This badminton brand that is designed
and engineered in Korea but manufacture, made in China. Maxbolt has been
founded since year 2016, within a short period of time till 2019 the brand
have expanded into 12 Country such as Korea / China / Hong Kong / India /
Malaysia / Singapore / Indonesia / Taiwan /UK / Saudi Arabia / Dubai /
Australia. Maxbolt has been actively sponsoring multiple sports event in
Malaysia and also sponsoring Malaysia national team of netball ,badminton
and etc in overseas sports competition.

The brand currently mainly supplies variety of badminton product
including various series of badminton racquet for different purpose,
badminton shuttlecock, jersey, badminton shoes, bag and different type of
accessories such as socks, gel insole,badminton grip,badminton strings,
kneepad, ankle sleeve and etc.

The mission of the company is to make the best quality and to make sure the
company’s loyal supporter to get the best quality & best experience by using
Maxbolt’s products . which is a short term goal of the company to provide the
best products that are produced by using high quality of materials but selling
with an affordable price. While for the vision of the company is to become a
global well known sports product brand which is originated from Malaysia.

CONTENT

LOGO

Rationale 2
3
Scale 5
7
Clear Space 8

Variant of logo 10
11
Unacceptable usage 12
13
COLOUR PALETTE AND TYPOGRAPHY STANDARDS 13
14
Corporate colour
16
Corporate colour palette 17
18
Logo usage on corporate coloured background

Primary Typeface

Secondary Typeface

Tertiary Typeface

APPLYING THE IDENTITY CORPORATE IDENTITY ITEMS

Business card
Letterhead
Envelope

LOGO

MAX OLT

1

( Rationale )

Maxbolt logo is derived from the name of the brand which consist the BOLT.
The bolt word resembles lightning speed, accuracy and bold which is
reflected on our company’s product and personality. Maxbolt logo implies
the lightning bolt stroke as a main element of the logo, as the lightning bolt
stroke represents the bolt word for the brand’s name. The lightning bolt
stroke is designed in a minimalistic way and merged together with the “B”
word to make the whole logo appears to be more bonded, emphasizing the
company is bonded together with lightning speed, accuracy and bold
personality. The Design of the logo of Maxbolt comes in two form, full
wording form and icon form, as for the icon form, it’s actually a condense
form of the full wording logo by taking out the B word in the logo as a
standalone icon.

The total colour that will be used for Maxbolt logo will be three colour, which
will be Dune, White and Lightning Yellow. The reason of using these three
colours is because White and Dune (which is a hue of black) is both a colour
that directly reflects minimalistic design, where Dune also reflects the bold
and brave brand personality from the archetypes of the company which is
The Hero. Lightning Yellow is a color that directly comes to mind when
lightning stroke comes to mind yet also a color that resembles bold,
striking and speed.

Fonts used for the logo is TT Norms extra bold, The sans serif font that
comes in a huge weight and clear cut edges clearly reflects Bold and striking
from the brand personality once again and the clear visible wording of the
logo would reflects a strong brand identity.

2

LOGO 100% SCALE

( Scale ) ( Icon ) 75% SCALE
50% SCALE
As a matter of fact, scale will 30% SCALE
dictate the position and the 15% SCALE
spacing of every element of your
design.
It guides and forms the visual
coherence needed to emphasize
on the aspects of design.
Therefore, ignoring scale of a
logo in branding is prohibited.
both the Icon and Full wording
logo of Maxbolt comes in
different scale, but no distortion
are allowed while placing the logo
in any way.

3

LOGO OLT
100% SCALE
( Scale ) (Full wording )

MAX
MAX OLT
75% SCALE

MAX OLT 50% SCALE

MAX OLT 30% SCALE

MAX OLT 15% SCALE

4

LOGO

( Clear Space ) ( Full Wording )

The minimum clear space serves 1 1/3 X 1 1/3 X
as a ‘margin’ for the placement of
the logo in every instance. X MAX 1 1/3 X
The minimum acceptable clear
spacing which surrounds the logo 1 1/3 X OLT X
is that of 1 1/3 the height of the
logomark. 1 1/3 X

This is indicated by the ‘X’ in the 1 1/3 X
examples below. The minimum
clear space (within the area
indicated by the Yellow dotted
lines) must be absent of any
graphic or typographic elements.

5

LOGO

( Clear Space ) ( Icon )

The minimum acceptable clear 1/4 X
1/4 X
spacing which surrounds the logo
X
lisogthoamt aorfk.1/T4thhies height of the icon
is indicated by the

‘X’ in the examples below. The

minimum clear space (within the

area indicated by the Yellow

dotted lines) must be absent of

any graphic or typographic ele-

ments.

1/4 X
1/4 X

6

VARIATION OF LOGO B.

A. MAX OLT Icon logo of Maxbolt in White with
Yellow Lightning Bolt Strike.
Full wording of Maxbolt logo in White.

C. D.

MAX OLT Icon logo of Maxbolt in Dune with
Yellow Lightning Bolt Strike.
Full wording of Maxbolt Logo in Dune.

7

UNACCEPTABLE USAGE ( LOGO )

It is extremely important for a brand success that the logotype, signatures
and element to be displayed correctly. This includes always using the correct
typefaces, color and the correct relative positioning and size of all elements.
Below is a list of things you should not do with the logotype and its
elements.

MAX OLT MAX OLT MAX
OLT
( DO NOT) change the colour of the lightning ( DO NOT) combine all 3 brand colours in
bolt strike of the logo into same colour with the logo, only the combination of either Dune ( DO NOT) change the wording
wordings. only Lightning yellow is allowed for and Lightning yellow or White and Lightning arrangement of the logo to up and
the lightning bolt strike. yellow is allowed. down.

MAX OLT MAX OLT MAX OLT

( DO NOT) add outline for the wording and ( DO NOT) place the Icon logo and Full ( DO NOT) stretch or squash and distort
icon of the logo. wording logo together. Only either 1 is the logo in any way of application.
allowed at one time.

8

COLOUR PALETTE AND
TYPOGRAPHY STANDARDS

CORPORATE COLOURS

Corporate colours are a colour scheme that organization adopts as a key visual
element of its corporate identity. Once established, a firm may mandate that
corporate colours be used in logos, promotional items, advertising, products,
services, user interfaces, communications, documents, uniforms, office
decor and locations. In some cases, a firm with many brands uses unique colour
schemes for each brand.

Maxbolt’s corporate colour made up by three colours, which includes White,
Dune and Lightning Yellow. White and Dune are mainly used for the brand
where both these colour best reflects simplicity and minimalistic. White are
normally associated with clean and lightweight which reflects the quality of the
brand products. While Dune resemble Power , Bold and etc, which clearly
reflects the brand personality of Maxbolt. Lightning Yellow are the most
suitable colour to represent a Lightning strike bolt which is the main element
of the brand logo and the brand as the color is striking, bold and eyecatching.
Lightning yellow also represents speed and accuracy just as what the brand
provides with their product.

10

CORPORATE
COLOUR PALETTE

40% 40% 20%
DUNE WHITE LIGHTNING
YELLOW
Hex #2d2927 Hex #ffffff
RGB 45 41 39 RGB 255 255 255 Hex #f6c01c
CMYK 67% 65% 65% 67% CMYK 0% 0% 0% 0% RGB 246 192 28
CMYK 3% 25% 28% 0%
11

PROPER AND WRONG USAGE
OF BRAND LOGO ON CORPORATE
COLOURED BACKGROUND

MAX OLT ( CORRECT ) White coloured logo on Dune
coloured Background.

MAX OLT ( CORRECT ) Dune coloured logo on White
coloured Background.

MAX OLT ( WRONG ) White coloured logo on Lightning
Yellow coloured Background.

MAX OLT ( WRONG ) Dune coloured logo on Lightning
Yellow coloured Background.

12

TYPOGRAPHY TT NORMS EXTRA BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Primary Typeface abcdefghijklmnopqrstuvwxyz
0123456789
For the primary typeface of the brand,
which is used for the wording of the PROXIMA NOVA BOLD
brand logo will be TT norms extra bold. ABCDEFGHIJKLMNOPQRSTUVWXYZ
This typeface is chosen because of its abcdefghijklmnopqrstuvwxyz
clear cut edges and heavy weight of 0123456789
each letters that clearly reflects Bold and
striking from the brand personality.
The clear visible wording of the logo
would reflects a strong brand identity.

Secondary Typeface

As for the Secondary typeface of the
brand, which will mostly be used for title
or main statement of a description for the
brand.
Proxima Nova Bold is chosen because
of its clearly visible sans serif letters that
enable reader to clearly recognize a
word thanks to its clarity.

13

Tertiary Typeface PROXIMA NOVA regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
The Tetiary typeface of the brand, which abcdefghijklmnopqrstuvwxyz
will be highly used for all the 0123456789
description and secondary information of
the product.
Basic version of Proxima nova typeface
which is Proxima nova regular is chosen
because of the lightweight size of the
typeface and each letter are clearly
visible so that reader would be able
to read the description or information
accurately

14

APPLYING THE IDENTITY ON
CORPORATE IDENTITY ITEM

BUSINESS CARD 3.5 Inch

This page shows the approved layouts 2 Inch MAX OLT Full Wording Logo
with the processing method and type of
material of the Maxbolt stationery system Spot Uv
for business name cards. Highly glossy logo

Maxbolt Business card comes in two Card material
different background colour for both
frontal and back with special process Maple white paper
method of spot uv to create a highly 140gsm
glossy logo of the brand to emphasize
and create contrast of the brand logo.

FRONT

Name
Proxima Nova regular
10pt

LOH SYNN ZENN www.perfectsports.com.my Website

Graphic Designer Proxima Nova regular
6pt
+6016 2528107
[email protected]

Perfect Sports Sdn Bhd
Lot 0021, Ground Floor, Kompleks Sentral,
No. 30, Jalan Segambut Atas,
52100 Kuala Lumpur

BACK

Details

Proxima Nova regular
7pt

16

LETTERHEAD 8.27 Inch

This page shows the approved layouts MAX OLT
with the processing method and type of
material of the Maxbolt stationery system
for corporate identity letterhead.
Maxbolt letterhead comes in A4 size,
with logo right in the middle of frontal top
page and info of company at the bottom
of frontal page.

11.69 inch

Perfect Sports Sdn Bhd +60162456799 @maxboltinternational
Lot 0021, Ground Floor, Kompleks Sentral, [email protected] @maxboltnt
No. 30, Jalan Segambut Atas, www.perfectsports.com.my
52100 Kuala Lumpur

FRONT BACK

17

ENVELOPE

This page shows the approved layouts VERSION A VERSION B
with the processing method and type of
material of the Maxbolt stationery system 9 Inch 4.2 Inch
for corporate identity envelope. FRONT

Maxbolt envelope comes in two version,
version A which comes with black frontal
and white for the back while version B
comes with white frontal and black for
the back.

FRONT

BACK BACK

18

MAX OLT

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