Crescent Pulse

THE CRESCENT
PULSE

NEWSLETTER

COLLABORATE
INFORM
INSPIRE

GDPR

As mentioned in the May 24th Pulse edition, the General Data Protection Regulations (GDPR) went into effect on May
25th, 2018. Here is a memo recapping the details further shared on the June GM call. Independent properties, and
Branded properties that send marketing communication outside of the brand’s centralized process, must immediately
stop doing so. Please review, and follow the steps outlined in the memo. Please reach out to your digital team
member for any questions or comments.

ADA Guest Transportation Memo - US Hotels

All U.S. General Managers should have received the ADA Guest Transportation Memo via e-mail on 5/24. If your hotel
operates guest transportation, then please ensure all Associates know to respond “Yes” if asked whether the Hotel
also has accessible transportation. Accessible transportation includes vehicles that are wheel chair and motorized
scooter accessible.
Further, please implement a policy of 24-hours’ advance notice for any guest transportation (accessible or not). Doing
so will provide your Hotel advance notice to schedule an alternative method (e.g. a wheelchair accessible Taxi, Uber
or Lyft), while still providing the transportation in an equivalent manner, because everyone provides 24 hours’ notice.
**Canadian Hotels – this is being modified for your province and will be sent to you shortly.**
Any questions please reach out to Caroline George ([email protected]).

ADA Guest Transportation - Outsourcing Shuttle
Services

If you are a U.S. Hotel and currently outsourcing the hotel’s guest transportation, or if your hotel plans to use a third
party shuttle vendor in the future, then you must utilize Crescent’s Shuttle Transportation Services Agreement.
**Canadian Hotels – this is being modified for your province and will be sent to you shortly.**
Any questions please reach out to Caroline George ([email protected]).

Save the Date!

Our next Sales & Revenue Conference will take place Tuesday, July 17th - Thursday July 19th at the Embassy Suites
Scottsdale Resort. More information, including the link to register will be sent out within the next week.

REMINDER - 2018 UPCOMING KEY DATES

The following is a High Level Timeline of 2019 Budgets (Dates below are approximate).

2018 KEYS TO SUCCESS - 12 DAYS
OF TOPLINE REVISIT

June Topic: 2018 YE and 2019 Pricing Review
• Review Retail across all active inventory dates

o Run a 360-Day shop to ensure high demand dates have been properly priced and protected
o Set discount margin strategy and evaluate promotional rate placements (Hot Deals, brand sales,

Reward products, etc.) by season
• Plot out your Digital Marketing Calendar - highlights for Q3 and Q4, set up items (especially ones that consider

additional expense considerations) for 2019
• Analyze your YTD Retail Efficiency - weekday and weekend performance