Harbour Center - Annapolis, MD

ANNAPOLIS HARBOUR CENTER
ANNAPOLIS, MD

MAY 2020

ANNAPOLIS HARBOUR CENTER ANNAPOLIS, MARYLAND

GROCERY STORE TYPE WKLY SALES - 3 MI
CONVENTIONAL 3,193,000
SPECIALTY 1,990,000
CLUBS

50

97

480K

50 605K 1.3M 250K

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ANNAPOLIS HARBOUR CENTER ANNAPOLIS, MARYLAND
BIRD’S EYE

61,315 STREETVIEW

[2018 ADT]

PYLON

3[620,5183A1DT]

PYLON

D-3 E-4 PYLON
E-1A
AT4H,8L2E0TSAF 2,434 SF
BATH E-1B SPECIALTY SOMA
& 3,202 SF
1,517 SF
SPECIALTY BODY
C-2 600 SF WORKS
3,872 SF

938CSAFNYDALNEKEE

SPECIALTY 93G8ASMFESTOP
1,454 SF
STGA-1R2B,0U7C6 KSFS BPG-OE4TU1RT,2AIQ42USEF
FLEET FEET SPORTS G-5OMAHGA-8S62T5ESGAF-K7SSPE1C,C6I0AHG03P-1LS,HI02UTFCA0YNRG0OD-E1GSS1A1F,NRB6D0EA0SERKST2FK,OER0N0RER0EBA2SEMA,TF3SAJ2SS2A3TIS,SNA4AFF5UGIR0ERESFASNHT
2,625 SF
H-6 H-8 H-9
HAIR CUTTERY
1,500 SF POTBELLY ROBEK’S
1,781 SF 938 SF
PYLON

1,666 SF NAIL TOUCH
1,016 SF

H-1

NASA FEDERAL CREDIT UNION
1,634 SF

ANNAPOLIS HARBOUR CENTER

05/14/2019

93G8ASMFESTOP

AT4H,8L2E0TSAF 2,434 SF

SOMA

1,517 SF

STGA-1R2B,0U7C6 KSFS BPG-OE4TU1RT,2AIQ42USEF 25,382 SF

G-5OMAHGA-8S62T5ESGAF-K7SSPE1C,C6I0AHG03P-1LS,I02UTFC0YR0OESSA1F,NB6D0A0SRST2F,OR0N0E0ESMFASISNAGI E T

Proposed Sprouts Farmers Market Market Potential

Solomons Island Rd & MD-665, Annapolis, MD Total Potential: $4,125

Target Customer Map Competition Share: $5,198

97 Available Potential: $-1,073

3

301

97 2
97 301

301 450

3

301 301 301 Solomons Island Rd Chesapeake Bay
424

Trade Area has 0.2% Annual Growth.

5-Min 7-Min 10-Min TA 3-Mile

2 Population: 18,420 36,127 68,989 76,330 67,468
Daytime Pop: 28,081 45,446 80,443 87,664 75,060
01 Median HH Inc: $89,346 $90,903 $94,380 $92,083 $92,821
miles Per Capita Inc: $47,261 $49,739 $50,062 $51,161 $50,100
Bachelor's#: 5,502 11,939 22,401 25,635 22,072
Print Date: 5/8/20 Bachelor's%: 43.3% 46.7% 48.3% 49.8% 48.4%
Target Customer #: 7,720 15,445 27,457 32,777 27,664
Target Customer %: 41.9% 42.8% 39.8% 42.9% 41.0%

TAS Demographic Snapshot Report Latitude: 38.973568 Longitude: -76.542003

Proposed Sprouts Farmers MarketPopulation 3.00 Mile 5.00 7.00 10.00 12.00 This report was produced using data from private and government sources deemed to be reliable and is herein provided without representation or warranty.
Calculated using TAS RetrievalDemographics Radius Minute Minute Minute Minute
67,468 Drivetime Drivetime Drivetime Drivetime
Apr 13, 2020 50.3% 18,420 36,127 68,989 90,324
49.7% 49.5% 49.0% 50.3% 50.0%
Solomons Island Rd & MD-665 39.5 50.5% 51.0% 49.7% 50.0%
2,615.1
Annapolis, MD 75,060 38.5 40.5 39.3 40.2
Total Pop 3,498 2,253.9 2,237.9 2,045.9 1,614.4
Male Pop 28,081 45,446 80,443 89,009
Female Pop 1,529 2,449 3,784 4,363
Median Age
Pop Density (per sq.mi.)Income $92,821 $89,346 $90,903 $94,380 $97,993
Full-Time Employees $50,100 $47,261 $49,739 $50,062 $52,184
Establishments $120,700 $114,791 $116,355 $122,154 $128,334

Median HH IncHouseholds 29,759 8,227 16,553 29,865 38,914
Per Cap Inc 2.3 2.4 2.3 2.3 2.4
Avg HH IncRace/ Ethnicity
57.9% 51.7% 57.2% 59.6% 61.7%
VIEW DEMOGRAPHICS PopStats Total HH 33.0% 38.5% 34.4% 31.9% 30.0%
Educational Avg HH Size 9.1% 9.8% 8.5% 8.6% 8.3%
AttainmentOwner Occupied Housing
Renter Occupied Housing 67.1% 53.9% 63.0% 68.8% 71.4%
Vacant Housing 16.0% 26.5% 18.9% 15.2% 13.7%
2.3% 2.7% 2.6% 2.4% 2.3%
White 2.1% 2.2% 1.9% 2.2% 2.2%
Black 12.4% 14.7% 13.6% 11.5% 10.4%
Asian or PI 87.6% 85.3% 86.4% 88.5% 89.6%
Other 11,203 2,768 5,906 11,649 16,193
Hispanic 7,263 1,823 4,119 7,229 9,624
Non-Hispanic 2,110 1,123 2,082 2,866
# Bachelors 1,497 576 1,441 1,880
# Masters 22,072 335 790 22,401 30,563
# Professional 48.4% 5,502 11,939 48.3% 49.9%
# Doctorate 43.3% 46.7%
# Bachelors +
% Bachelors +

PopStats Market Basket $54.00 $53.49 $53.81 $54.03 $54.24
Spending
Patterns

PopStats Population Forecast 68,493 19,250 37,095 69,877 91,013
Basic 0.3% 0.9% 0.5% 0.3% 0.2%
Forecast % Growth
Variables
Specialty Grocers Store Count
Competition Specialty Grocers Weekly Sales 3 3 3 3 3
Conventional Grocers Store Count 1,775 1,775 1,775 1,775 1,775
Target Customer Groups Conventional Grocers Weekly Sales
Excess/(Deficient) Potential: 6 4 6 10 10
3,000 2,225 3,000 5,750 5,750
Health Enthusiast (1,132) (3,015) (2,831) (3,797) (2,626)
Experience Seeker
Adventurous Chef 16,230 4,478 9,007 16,162 21,048
Shopping Avoider 11,434 3,242 6,438 11,295 14,301
Convenience Seeker 10,958 3,371 6,052 11,125 14,126
Coupon Clipper 9,131 2,361 4,680 9,512 12,642
10,275 2,603 5,212 10,806 14,521
Target Customer Pop 9,441 2,365 4,738 10,088 13,685
27,664 7,720 15,445 27,457 35,350
% Health Enthusiast 24.1% 24.3% 24.9% 23.4% 23.3%
% Experience Seeker 16.9% 17.6% 17.8% 16.4% 15.8%
% Adventurous Chef 16.2% 18.3% 16.8% 16.1% 15.6%
% Shopping Avoider 13.5% 12.8% 13.0% 13.8% 14.0%
% Convenience Seeker 15.2% 14.1% 14.4% 15.7% 16.1%
% Coupon Clipper 14.0% 12.8% 13.1% 14.6% 15.2%
% Target Customer 41.0% 41.9% 42.8% 39.8% 39.1%

Mosaic Comparison Report

2018 Estimates
Calculated using TAS Retrieval

Apr 13, 2020 Latitude: 38.973568 Longitude: -76.542003

Solomons Island Rd & MD-665 3.00 Mile Radius 5.00 Minute Drivetime 7.00 Minute Drivetime 10.00 Minute Drivetime 12.00 Minute Drivetime
Annapolis, MD
A: Power Elite 1,132 4.3% 79 1.2% 353 2.5% 1,451 5.5% 2,510 7.2%

A01: American Royalty 709 2.7% 203 3.0% 381 2.6% 605 2.3% 790 2.3%
A02: Platinum Prosperity
A03: Kids and Cabernet 184 0.7% 46 0.7% 89 0.6% 216 0.8% 380 1.1%
A04: Picture Perfect Families
A05: Couples with Clout 638 2.4% 195 2.9% 409 2.8% 608 2.3% 743 2.1%
A06: Jet Set Urbanites
449 1.7% 132 2.0% 256 1.8% 471 1.8% 610 1.7%
B: Flourishing Families
B07: Generational Soup 188 0.7% 47 0.7% 73 0.5% 173 0.7% 197 0.6%
B08: Babies and Bliss
B09: Family Fun-tastic 305 1.2% 34 0.5% 123 0.9% 426 1.6% 810 2.3%
B10: Cosmopolitan Achievers 78 0.3% 16 0.2% 38 0.3% 114 0.4% 205 0.6%
228 0.9% 48 0.7% 137 1.0% 246 0.9% 314 0.9%
C: Booming with Confidence 7 0.0% 4 0.1% 6 0.0% 7 0.0% 7 0.0%
C11: Aging of Aquarius
C12: Golf Carts and Gourmets 1,134 4.3% 259 3.8% 651 4.5% 1,203 4.5% 1,665 4.8%
C13: Silver Sophisticates
C14: Boomers and Boomerangs 797 3.1% 88 1.3% 501 3.5% 621 2.3% 712 2.0%

D: Suburban Style 3,955 15.1% 740 11.0% 1,825 12.7% 3,945 14.9% 5,810 16.6%
D15: Sports Utility Families
D16: Settled in Suburbia 219 0.8% 29 0.4% 96 0.7% 288 1.1% 468 1.3%
D17: Cul de Sac Diversity
D18: Suburban Attainment 51 0.2% 3 0.0% 10 0.1% 55 0.2% 78 0.2%
467 1.8% 84 1.2% 261 1.8% 531 2.0% 823 2.3%
E: Thriving Boomers 34 0.1% 9 0.1% 20 0.1% 60 0.2% 88 0.3%
E19: Full Pockets, Empty Nests 688 2.6% 354 5.2% 483 3.4% 603 2.3% 660 1.9%
E20: No Place Like Home
E21: Unspoiled Splendor 1,538 5.9% 484 7.2% 877 6.1% 1,498 5.7% 1,969 5.6%

F: Promising Families 476 1.8% 61 0.9% 180 1.2% 512 1.9% 683 1.9%
F22: Fast Track Couples
F23: Families Matter Most 52 0.2% 5 0.1% 14 0.1% 52 0.2% 67 0.2%

G: Young, City Solos 770 2.9% 180 2.7% 415 2.9% 960 3.6% 1,346 3.8%
G24: Status Seeking Singles
G25: Urban Edge 135 0.5% 26 0.4% 59 0.4% 150 0.6% 187 0.5%

H: Middle-class Melting Pot 742 2.8% 224 3.3% 499 3.5% 807 3.0% 1,017 2.9%
H26: Progressive Potpourri
H27: Birkenstocks and Beemers 794 3.0% 275 4.1% 547 3.8% 772 2.9% 1,019 2.9%
H28: Everyday Moderates
H29: Destination Recreation 601 2.3% 149 2.2% 385 2.7% 546 2.1% 593 1.7%
224 0.9% 34 0.5% 93 0.6% 343 1.3% 478 1.4%
I: Family Union 77 0.3% 2 0.0% 20 0.1% 85 0.3% 100 0.3%
I30: Stockcars and State Parks 31 0.1% 1 0.0% 9 0.1% 33 0.1% 42 0.1%
I31: Blue Collar Comfort
VIEW DEMOGRAPHICS I32: Steadfast Conventionalists 0 0.0% 0 0.0% 1 0.0% 1 0.0% 1 0.0%
I33: Balance and Harmony 49 0.2% 3 0.0% 13 0.1% 50 0.2% 54 0.2%
116 0.4% 44 0.7% 76 0.5% 99 0.4% 106 0.3%
J: Autumn Years 138 0.5% 89 1.3% 114 0.8% 119 0.4% 124 0.4%
J34: Aging in Place
J35: Rural Escape 429 1.6% 63 0.9% 186 1.3% 462 1.7% 639 1.8%
J36: Settled and Sensible 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0%
4 0.0% 0 0.0% 2 0.0% 4 0.0% 4 0.0%
K: Significant Singles
K37: Wired for Success 905 3.5% 358 5.3% 592 4.1% 848 3.2% 1,035 3.0%
K38: Gotham Blend
K39: Metro Fusion 52 0.2% 30 0.4% 43 0.3% 44 0.2% 48 0.1%
K40: Bohemian Groove
129 0.5% 44 0.7% 88 0.6% 115 0.4% 134 0.4%
L: Blue Sky Boomers
L41: Booming and Consuming 319 1.2% 78 1.2% 138 1.0% 390 1.5% 457 1.3%
L42: Rooted Flower Power
L43: Homemade Happiness 144 0.5% 12 0.2% 86 0.6% 105 0.4% 108 0.3%
398 1.5% 84 1.2% 195 1.4% 405 1.5% 474 1.4%
M: Families in Motion
M44: Red, White and Bluegrass 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0%
M45: Diapers and Debit Cards
1 0.0% 0 0.0% 1 0.0% 1 0.0% 1 0.0%
N: Pastoral Pride 10 0.0% 4 0.1% 7 0.0% 9 0.0% 10 0.0%
N46: True Grit Americans
N47: Countrified Pragmatics 1 0.0% 0 0.0% 1 0.0% 1 0.0% 1 0.0%
N48: Rural Southern Bliss 2 0.0% 1 0.0% 1 0.0% 3 0.0% 3 0.0%
N49: Touch of Tradition 23 0.1% 12 0.2% 13 0.1% 21 0.1% 23 0.1%
0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0%
O: Singles and Starters
O50: Full Steam Ahead 177 0.7% 89 1.3% 136 0.9% 167 0.6% 183 0.5%
O51: Digital Dependents 671 2.6% 116 1.7% 302 2.1% 699 2.6% 818 2.3%
O52: Urban Ambition 494 1.9% 261 3.9% 323 2.2% 473 1.8% 517 1.5%
O53: Colleges and Cafes 223 0.9% 0.0% 0.0% 234 0.9% 257 0.7%
O54: Striving Single Scene 1,432 5.5% 0 8.7% 3 7.4% 1,341 5.1% 1,528 4.4%
O55: Family Troopers 421 1.6% 584 2.5% 1,064 1.9% 385 1.5% 433 1.2%
168
P: Cultural Connections 29 0.1% 0.1% 277 0.1% 29 0.1% 34 0.1%
P56: Mid-scale Medley 119 0.5% 7 1.2% 0.6% 96 0.4% 110 0.3%
P57: Modest Metro Means 15 0.1% 78 0.1% 11 0.1% 12 0.0% 15 0.0%
P58: Heritage Heights 14 0.1% 5 0.1% 88 0.1% 12 0.0% 13 0.0%
P59: Expanding Horizons 103 0.4% 8 0.7% 14 0.6% 87 0.3% 100 0.3%
P60: Striving Forward 30 0.1% 49 0.3% 9 0.2% 28 0.1% 30 0.1%
P61: Humble Beginnings 21 93
1,177 4.5% 3.1% 26 4.6% 1,112 4.2% 1,408 4.0%
Q: Golden Year Guardians 348 1.3% 211 0.4% 1.8% 293 1.1% 293 0.8%
Q62: Reaping Rewards 178 0.7% 28 1.2% 667 0.8% 176 0.7% 194 0.6%
Q63: Footloose and Family Free 520 2.0% 79 2.6% 256 2.6% 605 2.3% 791 2.3%
Q64: Town Elders 177 110
Q65: Senior Discounts 116 0.4% 0.5% 369 0.4% 104 0.4% 115 0.3%
258 1.0% 32 1.6% 0.8% 247 0.9% 250 0.7%
R: Aspirational Fusion 109 55
R66: Dare to Dream 7 0.0% 0.0% 115 0.0% 7 0.0% 7 0.0%
R67: Hope for Tomorrow 252 1.0% 1 0.9% 0.5% 232 0.9% 245 0.7%
0.0% 62 0.0% 1 0.0% 0.0% 0.0%
S: Economic Challenges 0 0.4% 0 0.6% 70 0.3% 0 0.4% 0 0.3%
S68: Small Town Shallow Pockets 110 38 0 104 111
S69: Urban Survivors 0.0% 0.0% 46 0.0% 0.0% 0.0%
S70: Tight Money 0 100.0% 0 100.0% 100.0% 0 100.0% 0 100.0%
S71: Tough Times 26,114 6,754 0 26,496 35,044
14,398
U: Group Unclassified
U99: Type Unclassified

Total Households

Health Enthusiast 6,282 24.1% 1,642 24.3% 3,590 24.9% 6,207 23.4% 8,166 23.3%
Experience Seeker 5,549 15.8%
Adventurous Chef 4,425 16.9% 1,189 17.6% 2,566 17.8% 4,338 16.4% 5,481 15.6%
Shopping Avoider 4,905 14.0%
Convenience Seeker 4,241 16.2% 1,236 18.3% 2,412 16.8% 4,273 16.1% 5,634 16.1%
Coupon Clipper 5,310 15.2%
Target Customer HH 3,534 13.5% 866 12.8% 1,865 13.0% 3,653 13.8% 13,715 39.1%
35,044 100.0%
Total Households 3,977 15.2% 955 14.1% 2,077 14.4% 4,150 15.7%

3,654 14.0% 867 12.8% 1,888 13.1% 3,875 14.6%

10,707 41.0% 2,831 41.9% 6,155 42.8% 10,545 39.8%
26,114 100.0% 6,754 100.0% 14,398 100.0% 26,496 100.0%

This report was produced using data from private and government sources deemed to be reliable and is herein provided without representation or warranty.