Mt Vernon Plaza - Alexandria, VA

MOUNT VERNON PLAZA
ALEXANDRIA, VA

MAY 2020

MT. VERNON PLAZA ALEXANDRIA, VIRGINIA

395 1M GROCERY STORE TYPE WKLY SALES - 3 MI
CONVENTIONAL 3,395,000
775K 175K SPECIALTY
495 CLUBS 600,000

425K 345K SLIEGANSEED
225K
700K 600K 650K
1M 635K 600K
375K 850K
95
1

400K

1.9M 425K

1 260K
200K
275K

1:18,050 0.2 mi
0

MT. VERNON PLAZA ALEXANDRIA, VIRGINIA

PYLON STREETVIEW
PYLON
53[2,00180A0DT]

MOUNT VERNON PLAZA

Alexandria, VA

LEASING CONTACT: PYLON
Tim Garber | [email protected] | (301) 370-5807
PYLON

www.federalrealty.com/mtvernon

The parties acknowledge that this Plan is for identification purposes only and does not constitute any covenant, representations, or
warranty by Landlord that any existing or future conditions shown exists, or that, if they do exist, will continue to exist through out all or
any part of the lease term, except to the extent such covenant, representation or warranty is expressly set forth in the Lease.

53'-578" Disclaimer:
41'-6"
The parties acknowledge that this Plan is for identification purposes only and does not constitute any
covenant, representation, or warranty by Landlord that any existing or future conditions shown exist, or
that, if they do exist, will continue to exist, except to the extent such covenant, representation or
warranty is expressly set forth in writing by both parties.

9'-1136" 2'-101161"

SPACE 21 12'-10" CLR. 12'-458" CLR. CLR.
MEZZANINE 11'-5196"
2,218 S.F. RESTROOM 4 NORTH
8'-0"
RESTROOM 3
8'-0" 9'-1121"

43'-11116" E E EE E 32'-521"

DN E 10'-921" CLR. SITE
E LOCATION

HW DECK| 12'-9 136"
HW HW JOIST| 11'-3 176"
SP. MAIN| 10'-4 196"

R/H E E

115'-3116" 41'-6" 35'-858" 65'-9136" 16'-121" 51'-9156"

CMU DN

21'-1121" OVERHEAD 21'-21165" 14'-71161" 11'-101136" 9'-9" DECK OVERHEAD WALK-IN
DOOR OVERHEAD 11'-4" DOOR COOLER
DOOR JOIST
DN CMU KEY PLAN
10-4"
3'X7'
WALK-IN 10'-51163" DOOR E
COOLER
OVERHEAD HVAC| 9'-9" - 14'-1" DECK| 20'-3 87"
DOOR JOIST| 18'-2"
CMU DN HVAC| 15'-9" OFFICE BUILDING
DECK| 13'-7"
3'X7' JOIST| 12'-3" SP. MAIN| 13'-10 78"
DOOR HVAC| 10'-1"
UP SPACE 30 116 204 SPACE
12'-9176" 4'-183" 17'-5156" 21 & 22
115 202 203
114 201
113 117
201B
20'-438" 109 110 111 118 201A

107
104
105 103
14'-9156" WALK-IN 102 101
COOLER
WALK-IN WALK-IN WALK-IN D
COOLER COOLER COOLER D

WALK-IN WALK-IN FIRST FLOOR SECOND FLOOR 30
COOLER COOLER
40'-1081" D 29
SPACE 29 RAMP 20 28
REAR LOSAHDAIRNEGDDOCK 2277BA
22
16
24
21

D D

OFFICE 9A
BLDG. 6 9 10/11 15

12

DN 3'X7' 39'-11196" 39'-643" 39'-71165" 20'-681" 38'-6116" 1'-121" 25'-91161" 7'-585" 18'-5176" 27'-981" 27'-2196" 32'-678"
DOOR
CH-LOW| 12'-0"
CH-HIGH| 13'-0" 5 31

D

SPACE 28 3 40

D

34'-1185" 42 50 52 53 55 57 59

D 32

WALK-IN D 1
COOLER
1 12 14
WALK-IN 3 60 61 63 64 66 67 68 69 72A
COOLER 5 D 72D
7 DD 72B
9 72C
D 11
35'-034" DD 35

WALK-IN WALK-IN 15 1CG9E,A2N8R4TDSE.EFRN. RICHMOND HIGHWAY - U.S. RT. 1
COOLER COOLER

SPACE 27B 20 22 26 28 32 34

SPACE 20 35'-11" DDD D D 35
179'-101165" 189'-10156" 37
D 38
CMU W/STUD 39
SPACE 22 CMU W/STUD
±25,555 S.F. DD
187'-3156" CLR. DD
CH-LOW| 15'-0 34" 189'-10156"
SPACE 21 CH-HIGH| 16'-1" NORTH

31'-581" ±36,000 S.F. TENANT DATA LEGEND

*NOT INCLUDING MEZZANINE* WALK-IN SPACE 27A LEASABLE AREA: SEE PLAN LEASE LINE
COOLER WALL LINE
COLUMN LINE
SPRINKLERED: YES PROPOSED (D)
PROPOSED (N)
31'-334" CONSTRUCTION CLASS: - ELECTRICAL PANEL
ELECTRIC METER
FINISHED FL. DATUM: - WATER METER
HOT WATER TANK
31'-51161" WALK-IN ELEC. CAPACITY: S/O: 2000A GAS METER E
COOLER HVAC TYPE: RTU - GAS M
W
WATER SUPPLY: - HW
G
WATER METER: YES

INTERIOR WALLS 39'-101161" 1'-121" NOTES
STUD 8'-11196" CLR.,
14'-2" CLR.,
40'-31163" 14'-1116" CLR., 1) ALL EXISTING CONDITIONS AND DIMENSIONS SHOWN TO BE FIELD VERIFIED BY TENANT.
SPACE 24
11'-11161" RESTROOM 1 2) ALL UTILITY LOCATIONS SHOWN ARE APPROXIMATE. FIELD VERIFY EXACT LOCATIONS AND SIZES.
7'-111161"
3) FOR THE PURPOSE OF CALCULATING SQUARE FOOTAGE, ALL MEASUREMENTS SHALL BE MADE
RESTROOM 2 FROM THE EXTERIOR FACE OF EXTERIOR WALLS AND COMMON AREA WALLS AND THE
7'-111161" CENTERLINE OF DEMISING PARTITIONS.

3'X7' 3'X7' 12'-5" CLR., PROJECT NAME: ISSUE DATE: SPACE
DOOR DOOR 40'-558"
MOUNT VERNON PLAZA 11-13-18 (FM) 21
3'X7' 3'X7' 22
DOOR DOOR LOCATION: REV. DATE:
PROPOSED
±190'-921" CLR. ±132'-5" CLR. 7660 RICHMOND HIGHWAY SP.22 SPLIT
192'-834" 133'-8" ALEXANDRIA, VA 22306
OPT. 3
1 FLOOR PLAN 1626 EAST JEFFERSON STREET
ROCKVILLE, MD 20852-4041
- SCALE: NOT TO SCALE (301) 998-8100 (800) 658-8980

495

Propose49d5 Sprouts Farmers Market Market Potential

Richmond Hwy & Fordson Rd, Alexandria, VA Total Potential: 495$4,739
Competition Share: $3,650
Target Customer Map 620 Available Potential: $1,089

648 648

495

495

495 221100

495

1
400

Richmond Hwy

286

790 223
210
1

400

95 286 1 235
1 1
Davison
Army Airfield

Trade Area has 0.8% Annual Growth.

01 Piscataway National Population: 5-Min 7-Min 10-Min TA 3-Mile
miles Park Daytime Pop:
Median HH Inc: 31,912 61,099 110,257 84,504 110,990
Print Date: 4/27/20 Per Capita Inc: 11,604 16,695 30,844 18,565 23,296
Bachelor's#: $69,664 $80,948 $95,992 $94,991 $100,912
Bachelor's%: $33,715 $38,721 $49,991 $45,122 $48,354
Target Customer #: 5,812 15,147 36,951 25,389 36,449
Target Customer %: 28.4% 37.6% 49.2% 45.2% 48.6%
14,604 27,849 49,746 35,092 47,494
45.8% 45.6% 45.1% 41.5% 42.8%

TAS Demographic Snapshot Report Latitude: 38.751012 Longitude: -77.084272

Proposed Sprouts Farmers MarketPopulation 3.00 Mile 5.00 7.00 10.00 12.00 This report was produced using data from private and government sources deemed to be reliable and is herein provided without representation or warranty.
Calculated using TAS RetrievalDemographics Radius Minute Minute Minute Minute
110,990 Drivetime Drivetime Drivetime Drivetime
Apr 13, 2020 49.0% 31,912 61,099 110,257 139,205
51.0% 49.0% 49.4% 49.1% 49.1%
Richmond Hwy & Fordson Rd 40.3 51.0% 50.6% 50.9% 50.9%
4,433.5
Alexandria, VA 23,296 36.5 37.8 39.9 40.2
Total Pop 1,601 7,386.0 6,088.3 4,748.8 4,286.9
Male Pop 11,604 16,695 30,844 64,724
Female Pop 1,082 2,081 3,856
Median Age 731
Pop Density (per sq.mi.)
Full-Time EmployeesIncome $100,912 $69,664 $80,948 $95,992 $104,702
Establishments $48,354 $33,715 $38,721 $49,991 $54,818
$128,306 $94,899 $105,400 $124,163 $133,555
Median HH Inc
Per Cap IncHouseholds 43,948 11,856 23,691 47,007 60,465
Avg HH Inc 2.7 2.8 2.7 2.5 2.4
Race/ Ethnicity
Total HH 61.7% 45.2% 49.7% 54.6% 55.0%
Avg HH SizePopStats 33.1% 50.0% 44.7% 39.4% 38.7%
Owner Occupied HousingEducational 5.1% 4.7% 5.6% 6.0% 6.3%
Renter Occupied HousingAttainment
Vacant Housing 48.3% 26.1% 34.1% 47.0% 51.9%
17.3% 28.5% 23.8% 18.9% 17.3%
White 7.3% 7.5% 7.8% 7.1% 6.7%
Black 3.3% 3.5% 3.4% 3.3% 3.3%
Asian or PI 23.7% 34.4% 30.9% 23.7% 20.7%
Other 76.3% 65.6% 69.1% 76.3% 79.3%
Hispanic 18,491 3,284 8,189 18,498 24,729
Non-Hispanic 12,915 1,899 5,074 12,841 18,222
# Bachelors 3,181 1,119 3,556 5,552
# Masters 1,861 403 2,056 2,998
# Professional 36,449 226 764 36,951 51,500
# Doctorate 48.6% 5,812 15,147 49.2% 54.1%
# Bachelors + 28.4% 37.6%
% Bachelors +

PopStats Market Basket $56.27 $54.81 $55.26 $55.99 $56.38
Spending
Patterns

PopStats Population Forecast 115,763 33,307 64,002 115,404 145,307
Basic 0.8% 0.9% 0.9% 0.9% 0.9%
Forecast % Growth
Variables
Specialty Grocers Store Count
Competition Specialty Grocers Weekly Sales 0 0 0 1 2
Conventional Grocers Store Count 0 0 0 125 1,245
Target Customer Groups Conventional Grocers Weekly Sales 8 5 6
Excess/(Deficient) Potential: 3,650 2,300 2,575 9 12
2,595 (551) 801 3,689 6,664
Health Enthusiast 2,359 (60)
Experience Seeker 28,578 8,439 16,150
Adventurous Chef 18,916 6,164 11,699 29,590 36,727
Shopping Avoider 19,169 6,643 12,032 20,157 24,453
Convenience Seeker 13,822 3,473 6,836 20,040 24,455
Coupon Clipper 15,570 3,679 7,372 12,760 16,724
14,935 3,514 7,009 14,196 18,845
Target Customer Pop 47,494 14,604 27,849 13,515 17,999
25.7% 26.4% 26.4% 49,746 61,181
% Health Enthusiast 17.0% 19.3% 19.1% 26.8% 26.4%
% Experience Seeker 17.3% 20.8% 19.7% 18.3% 17.6%
% Adventurous Chef 12.5% 10.9% 11.2% 18.2% 17.6%
% Shopping Avoider 14.0% 11.5% 12.1% 11.6% 12.0%
% Convenience Seeker 13.5% 11.0% 11.5% 12.9% 13.5%
% Coupon Clipper 42.8% 45.8% 45.6% 12.3% 12.9%
% Target Customer 45.1% 44.0%

Mosaic Comparison Report

2018 Estimates
Calculated using TAS Retrieval

Apr 13, 2020 Latitude: 38.751012 Longitude: -77.084272

Richmond Hwy & Fordson Rd 3.00 Mile Radius 5.00 Minute Drivetime 7.00 Minute Drivetime 10.00 Minute Drivetime 12.00 Minute Drivetime
Alexandria, VA
A: Power Elite 5,490 13.2% 368 3.2% 1,277 5.7% 4,806 11.0% 7,671 13.8%
493 1.2% 149 1.3% 256 1.1% 761 1.7% 1,079 1.9%
A01: American Royalty 801 1.9% 80 0.7% 204 0.9% 563 1.3% 840 1.5%
A02: Platinum Prosperity 304 0.7% 83 0.7% 184 0.8% 269 0.6% 300 0.5%
A03: Kids and Cabernet 1,325 3.2% 270 2.4% 580 2.6% 1,221 2.8% 1,675 3.0%
A04: Picture Perfect Families 350 0.8% 20 0.2% 108 0.5% 1,121 2.6% 2,249 4.0%
A05: Couples with Clout
A06: Jet Set Urbanites 1,184 2.8% 76 0.7% 289 1.3% 663 1.5% 914 1.6%

B: Flourishing Families 164 0.4% 39 0.3% 80 0.4% 138 0.3% 188 0.3%
B07: Generational Soup
B08: Babies and Bliss 31 0.1% 6 0.1% 16 0.1% 38 0.1% 45 0.1%
B09: Family Fun-tastic
B10: Cosmopolitan Achievers 1,258 3.0% 572 5.0% 914 4.1% 1,163 2.7% 1,234 2.2%

C: Booming with Confidence 766 1.8% 195 1.7% 421 1.9% 693 1.6% 777 1.4%
C11: Aging of Aquarius 159 0.4% 0 0.0% 26 0.1% 159 0.4% 162 0.3%
C12: Golf Carts and Gourmets 6,755 16.2% 6.1% 2,064 9.1% 5,162 11.8% 7,175 12.9%
C13: Silver Sophisticates 61 0.1% 697 0.1% 34 0.2% 61 0.1% 81 0.1%
C14: Boomers and Boomerangs 15

D: Suburban Style 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0%
D15: Sports Utility Families
D16: Settled in Suburbia 843 2.0% 113 1.0% 310 1.4% 653 1.5% 793 1.4%
D17: Cul de Sac Diversity
D18: Suburban Attainment 189 0.5% 67 0.6% 114 0.5% 217 0.5% 320 0.6%

E: Thriving Boomers 1,325 3.2% 647 5.7% 1,116 4.9% 1,452 3.3% 1,526 2.7%
E19: Full Pockets, Empty Nests
E20: No Place Like Home 1,790 4.3% 257 2.3% 571 2.5% 2,197 5.0% 2,539 4.6%
E21: Unspoiled Splendor
75 0.2% 21 0.2% 46 0.2% 72 0.2% 77 0.1%
F: Promising Families
F22: Fast Track Couples 0 0.0% 0 0.0% 0 0.0% 1 0.0% 1 0.0%
F23: Families Matter Most
1,740 4.2% 317 2.8% 814 3.6% 1,529 3.5% 2,012 3.6%
G: Young, City Solos
G24: Status Seeking Singles 38 0.1% 12 0.1% 24 0.1% 46 0.1% 66 0.1%
G25: Urban Edge
782 1.9% 119 1.0% 354 1.6% 1,243 2.8% 1,383 2.5%
H: Middle-class Melting Pot
H26: Progressive Potpourri 1,201 2.9% 79 0.7% 636 2.8% 3,184 7.3% 5,070 9.1%
H27: Birkenstocks and Beemers
H28: Everyday Moderates 1,575 3.8% 512 4.5% 1,064 4.7% 1,571 3.6% 1,680 3.0%
H29: Destination Recreation
5 0.0% 1 0.0% 3 0.0% 7 0.0% 13 0.0%
I: Family Union
I30: Stockcars and State Parks 1 0.0% 0 0.0% 0 0.0% 9 0.0% 28 0.0%
I31: Blue Collar Comfort
I32: Steadfast Conventionalists 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.0%
I33: Balance and Harmony
0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0%
J: Autumn Years
J34: Aging in Place 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0%
J35: Rural Escape
J36: Settled and Sensible 1,330 3.2% 758 6.7% 1,228 5.4% 1,310 3.0% 1,316 2.4%

K: Significant Singles 223 0.5% 89 0.8% 179 0.8% 233 0.5% 249 0.4%
K37: Wired for Success
K38: Gotham Blend 115 0.3% 25 0.2% 65 0.3% 108 0.2% 123 0.2%
K39: Metro Fusion 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0%
K40: Bohemian Groove 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0%

L: Blue Sky Boomers 716 1.7% 222 2.0% 422 1.9% 667 1.5% 829 1.5%
L41: Booming and Consuming
L42: Rooted Flower Power 511 1.2% 325 2.9% 456 2.0% 546 1.2% 560 1.0%
L43: Homemade Happiness
990 2.4% 555 4.9% 904 4.0% 1,207 2.8% 1,244 2.2%
M: Families in Motion
M44: Red, White and Bluegrass 64 0.2% 21 0.2% 34 0.2% 85 0.2% 96 0.2%
M45: Diapers and Debit Cards
0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0%
N: Pastoral Pride 52 0.1% 22 0.2% 35 0.2% 61 0.1% 63 0.1%
N46: True Grit Americans 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0%
N47: Countrified Pragmatics
N48: Rural Southern Bliss 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0%
N49: Touch of Tradition 4 0.0% 2 0.0% 3 0.0% 4 0.0% 4 0.0%

O: Singles and Starters 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0%
O50: Full Steam Ahead 0 0.0% 0 0.0% 0 0.0% 0 0.0% 1 0.0%
O51: Digital Dependents 0 0.0% 0 0.0% 0 0.0% 1 0.0% 2 0.0%
O52: Urban Ambition 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0%
O53: Colleges and Cafes
O54: Striving Single Scene 305 0.7% 144 1.3% 254 1.1% 361 0.8% 380 0.7%
O55: Family Troopers 249 0.6% 79 0.7% 170 0.8% 299 0.7% 331 0.6%
823 2.0% 481 4.2% 662 2.9% 965 2.2% 1,074 1.9%
P: Cultural Connections 0.0% 2 0.0% 0.0% 0.0% 0.0%
P56: Mid-scale Medley 2 7.3% 1,150 10.1% 2 11.8% 3 9.4% 3 7.8%
P57: Modest Metro Means 3,033 1.5% 300 2.6% 2,669 2.1% 4,132 1.6% 4,358 1.5%
P58: Heritage Heights 631 474 703 859
P59: Expanding Horizons 0.0% 5 0.0% 0.0% 0.0% 0.0%
P60: Striving Forward 7 2.8% 888 7.8% 6 5.0% 7 2.7% 7 2.2%
P61: Humble Beginnings 1,166 0.6% 205 1.8% 1,133 1.1% 1,200 0.6% 1,220 0.5%
261 0.1% 42 0.4% 253 0.2% 263 0.1% 268 0.1%
Q: Golden Year Guardians 1.5% 462 4.1% 2.8% 1.4% 1.1%
Q62: Reaping Rewards 56 1.3% 350 3.1% 55 2.3% 54 1.2% 54 1.0%
Q63: Footloose and Family Free 637 624 621 623
Q64: Town Elders 541 1.0% 88 0.8% 529 0.9% 547 0.9% 550 0.9%
Q65: Senior Discounts 0.0% 0 0.0% 0.0% 0.0% 0.0%
425 0.1% 23 0.2% 201 0.2% 413 0.1% 503 0.1%
R: Aspirational Fusion 0 1.2% 222 1.9% 0 1.7% 0 1.4% 0 1.2%
R66: Dare to Dream 40 34 43 47
R67: Hope for Tomorrow 0.2% 41 0.4% 0.2% 0.2% 0.1%
521 0.0% 13 0.1% 392 0.1% 603 0.0% 677 0.0%
S: Economic Challenges
S68: Small Town Shallow Pockets 63 0.0% 1 0.0% 52 0.0% 67 0.0% 70 0.0%
S69: Urban Survivors 13 0.1% 29 0.3% 13 0.2% 13 0.1% 14 0.1%
S70: Tight Money 0.0% 0 0.0% 0.0% 0.0% 0.0%
S71: Tough Times 1 0.4% 127 1.1% 1 0.7% 1 0.5% 2 0.4%
43 40 50 55
U: Group Unclassified 0 0.0% 0 0.0% 0 0.0% 0 0.0% 0 0.0%
U99: Type Unclassified 180 100.0% 11,390 100.0% 169 100.0% 204 100.0% 213 100.0%

Total Households 0 0 0 0
41,706 22,562 43,771 55,694

Health Enthusiast 10,739 25.7% 3,012 26.4% 5,964 26.4% 11,747 26.8% 14,694 26.4%
Experience Seeker 9,783 17.6%
Adventurous Chef 7,108 17.0% 2,200 19.3% 4,320 19.1% 8,002 18.3% 9,784 17.6%
Shopping Avoider 6,691 12.0%
Convenience Seeker 7,203 17.3% 2,371 20.8% 4,443 19.7% 7,956 18.2% 7,540 13.5%
Coupon Clipper 7,201 12.9%
Target Customer HH 5,194 12.5% 1,240 10.9% 2,524 11.2% 5,066 11.6% 24,478 44.0%
55,694 100.0%
Total Households 5,851 14.0% 1,313 11.5% 2,722 12.1% 5,636 12.9%

5,612 13.5% 1,254 11.0% 2,588 11.5% 5,365 12.3%

17,847 42.8% 5,213 45.8% 10,284 45.6% 19,749 45.1%
41,706 100.0% 11,390 100.0% 22,562 100.0% 43,771 100.0%

This report was produced using data from private and government sources deemed to be reliable and is herein provided without representation or warranty.