Future Food

HAVE A

GREEN MORNING

COLOFON

Editor
Danielle van Geer
Art Direction and Design
Danielle van Geer

Art Editor
Danielle van Geer

Cover Image
Danielle van Geer

Photography
Danielle van Geer

Ilustration
Danielle van Geer

Writing
Danielle van Geer

Printed by
Repro- van der Kamp
[email protected]

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Less fish
More greenHow we will change our lifestyle in eating more vegetables and less meat.
t has been some time since most
humans lived as hunter-gatherers – Large areas of seabed in the Mediter- The policy of subsidising vast fishing
ranean and North Sea now resemble a fleets to catch ever-diminishing stocks
Iwith one important exception. Fish desert – the seas have been expunged is unsustainable. In Spain, for example,
of fish using increasingly efficient one in three fish landed is paid for by
are the last wild animal that we hunt inmethods such as bottom trawling. And subsidy. Governments, concerned with
large numbers. And yet, we may be the now, these heavily subsidised industrial keeping jobs alive in the fishing industry
last generation to do so. fleets are cleaning up tropical oceans in the short-term, are essentially paying
Entire species of marine life will nevertoo. One-quarter of the EU catch is now people to extinguish their own long-
be seen in the Anthropocene (the Age made outside European waters, much term job prospects – not to mention the
of Man), let alone tasted, if we do notof it in previously rich West African effect on the next generation of fisher-
curb our insatiable voracity for fish.seas, where each trawler can scoop men. Artisanal fishing catches half the
up hundreds of thousands of kilos of world’s fish, yet it provides 90% of the
GLast year, global fish consumption hit
a record high of 17 kg (37 pounds) per fish in a day. All West African fisheries sector’s jobs.
person per year, even though global are now over-exploited, coastal fisher-
fish stocks have continued to decline. ies have declined 50% in the past 30 Clearly, industrialised countries are not
On average, people eat four times as years, according to the UN Food and about to return to traditional methods.
much fish now than they did in 1950. Agriculture Organisation. However, the disastrous management
of the industry needs to be reformed if
Around 85% of global fish stocks are Catches in the tropics are expected to we are to restore fisheries to a sustain-
over-exploited, depleted, fully exploited decline a further 40% by 2050, and able level. In the EU alone, restoring
or in recovery from exploitation. Only yet some 400 million people in Africa stocks would result in greater catches
this week, a report suggested there and Southeast Asia rely on fish caught of an estimated 3.5 million tonnes,
may be fewer than 100 cod over the (mainly through artisanal fishing) to worth £2.7 billion a year.
age of 13 years in the North Sea be- provide their protein and minerals. With
tween the United Kingdom and Scandi- climate change expected to impact ag-
navia. The figure is still under dispute, ricultural production, people are going
but it’s a worrying sign that we could to rely more than ever on fish for their
be losing fish old enough to create nutritional needs.
offspring that replenish populations.

HOW THE
WORLD IS
RUNNING OUT

OF FISH

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O O O O O O O O O O O O O O O O O O O OO O O O





Urban farming
At home

How we have the possibility to grow our own vegetables.

If you think you can’t grow your own grapefruit plant. Oranges
food because you live in the city, don’t f you nurture these small seeds and
have a yard or have a serious lack of Avocados take care of them, these will grow
space – prepare to have your mind This detailed method and demonstra- into a perfect orange tree – providing
blown. Thanks to container garde- tion will allow you to grow beautiful you with bundles of vitamin C.
ning, it’s possible for urbanites and avocodoes in your own home.
apartment-dwellers to take part in the Lemons
grow-your-own-food movement – even Blueberries It’s so simple to do, it needs very little
when space is at a premium. But gar- They are one of the most antioxidant equipment and just a single seed
dening in containers goes way beyond rich foods in the world and have been from an organic lemon.
cherry tomatoes and coffee cans filled found to fight against cancer, aid brain
with herbs. From a bountiful harvest health and preserve vision among Limes
of strawberries to guacamole-ready many other things. A lengthy process, but such a treat
avocados, here are 8 surprising crops when complete.
you can grow at home – no garden Pomegranate
required! Start these little beauties off indoors Pineapples
and once ready transfer into your By using the top of a pineapple you
Grapefruit garden. can grow a whole pineapple tree. -
Transform a tiny seed into a beautiful



How we have to change our

POlifestyle of food in the future.
Although food is one of the most The second design is the Portion RT
satisfying pleasures of life for Proportion, this tableware takes
most of us, it is also the biggest care of the volume we eat.
struggle for some. This satisfaction
but also this struggle is not just about People tend to rely on consumpti-
food, it might be even more about the on norms to help them determine
way we consume it. The way we devour how much they should consume,
sustenance is strongly influenced by but as package volume grows this
the external elements of consumption, norm fades. Therefor new norms regar-
namely the tools and objects we use. ding proportion should be created with
Mainly overeating is strongly manip- this dotted patterned tableware. The
ulated by size, colour and usability of different coloured dots tell consumers
our tableware. the quantity of food one should eat.
Lastly, the forks of excess, based on
ortion Distortion is a concept the knowledge that heavier metallic
design by Studio José de la O, cutlery increases the food experience
to be of higher quality.
Psprung out of the the work by
oreover, the size of the cutlery
recent design graduate Dafne Ríos can impact on how much peo-
who was an intern at the studio. Dafne ple eat, the smaller the fork,
the more consumers seem to eat. Ho-
M IONconducted research on how external wever, this phenomenon only appears
when people have to pay for food, be-
elements of food can be on influence cause in home situation a smaller fork
of our consumption. Inspired by the stimulates a decrease of intake. The
research of behavioural psychologists, Forks of Excess are developed with the
Portion Distortion’s hypothetical range intention of showing how relative the
of tableware objects, focusses on a way we consumer our food is.
specific eating disorder and explores ortion Distortion answers to our
its influence on eating habits. consciousness trend perfectly
as it makes consumers aware
hether a person overeats is of specific behaviour. We’ve lost all
not only determined by the connection to food, mainly because we
do not take the time to eat a proper
Wfood choices they make, it is meal. In our 24/7 society, where we
are always stressed and busy, we tend
P DISalso determined by the portion sizes to gobble our breakfast while catching
a train, have lunch while being in a
they eat and the frequency they eat”. skype-meeting and diner while wat-
Brian Wansink. The project features ching TV. We do not take the time to
three different designs, Maze Cover, look at our food, recognize it and even
Portion Proportion and Forks of Ex-
cess. To start at the beginning, Maze
Cover is a design that makes it difficult
to gorge your food by having to comple-
te a maze before food can be consu-
med. Especially food that contains
high levels of sugar, fat or salt we try to

ORTeat as quickly as possible, due to the
addictive effect of it. However, it takes really taste it. With Portion Distortion
our brain about 20 minutes to recogni- this unhealthy behaviour is being to
ze that we are full, by gorging our food transform it into new standards of con-
we will overeat without a doubt. The duct regarding our food consumption.
Maze Cover ensures that we will slow
down our intake and thus prevents ION-CecileCremer
overconsumption.

Made of the best soja beans.