REDESIGN THE PACKAGING AND PROMOTIONAL ITEM FOR NOOILICIOUS

DEPARTMENT
OF

DESIGN AND VISUALCOMMUNICATION

DIPLOMA IN PRINT MEDIA TECHNOLOGY

VISCOM 17

DEPARTMENT OF DESIGN AND VISUAL COMMUNICATION
DIPLOMA IN PRINT MEDIA TECHNOLOGY

PRINT MEDIA PROJECT 2

REDESIGN THE PACKAGING AND
PROMOTIONAL ITEM
FOR

"NOOILICIOUS"

SUPERVISOR

PUAN NORIZZATI BINTI ABDUL LATIF

PRESENTED BY:

SUSAN AN D/O SABISTIAR
19DMC19F1013

COMPANY PROFILE

NAME: NURRUL IDA BINTI ABDUL RASHID
SHOP'S NAME : NOOILICIOUS CAKES & COOKIES
WORKING HOURS: 9.00 AM - 7.00PM
BUSINESS STARTED : 2020
IG NAME : NOOILICIOUS
ADDRESS : NO 56 , JALAN BESAR KARAI 33600
ENGGOR PERAK

COMPANY PRODUCT

OBJECTIVE PROBLEM
STATEMENT
Company need
innovative cake box Company don't have
to attract more cutomized special cake box
customers to attract customer

To identify suitable Don't have promotional
promotional item item such as flyer,catalog,
for company to increase brochure to market their
their sales product

SWOT ANALYSIS

STRENGTH S WEAKNESS

THE NOOILICIOUS DON'T HAVE SPECIAL
ARE MADE BY BUMIPUTERA
MUSLIMS WHO GUARANTED W CAKE BOX
HALAL INGREDIENTS DON'T HAVE PROMOTIONAL
ITEM SUCH AS CATALOG,
BROCHURE,FLYER
TO MARKET THEIR PRODUCTS

OPPORTUNITIES THREATS

THE COMPANY DON'T HAS A NON-STRATEGIC

HAVE OWN CUSTOMIZE O
T COMPANY POSITION BECAUSE
SPECIAL CAKE BOX IT IS LOCATED IN A SMALL
TOWN.
WITH THE ADDITION OF


INNOVATED CAKE BOX CAN

ATTRACT MORE CUSTOMER

SOLUTION

CUSTOMIZE A INNOVATED CAKE BOX TO ATTRACT
MORE CUSTOMER
DO MORE PROMOTIONAL SUCH AS FLYER, BANNER,
STICKER AND CATALOG

CONCEPT

ILLUSTRATION

2

THEME

I CHOOSE YELLOW AND BLUE
AS THEME .

PRINTING ITEM

OFFSET PRINTING DIGITAL PRINTING
FLYERS BLACK BANNER
(KEY) CAKE BOX
CATALOG
STICKER

SPECIFICATION

PRODUCT : FLYER
SIZE : A5 (148 MM X 210 MM )
MATERIAL : ART PAPER 128 GSM
PRINTING PROCESS : OFFSET
PRINTING : 4 COLOR / 1 SIDE PRINTING
FINISHING : TRIM TO SIZE

PRODUCT : BANNER
SIZE : A3 (0.974 FT X 1. 378 FT )
MATERIAL : VINYL
PRINTING PROCESS : OFFSET
PRINTING : 4 COLOR / 1 SIDE PRINTING
FINISHING : TRIM TO SIZE

PRODUCT : CATALOG
SIZE : A3 (297MM X 420MM)
MATERIAL : GLOSS COATED PAPER 128 GSM
PRINTING PROCESS : DIGITAL PRINTING
PRINTING : 4 COLOR / 1 SIDE PRINTING
FINISHING : FOLD

PRODUCT : STICKER
SIZE : CUSTOM 60 MM X 60 MM
MATERIAL : STICKER MIRRORCOAT
PRINTING PROCESS : DIGITAL PRINTING
PRINTING : 4 COLOR / 1 SIDE PRINTING
FINISHING : DIE CUT & GLOSS LAMINATE

STICKER TECHNICAL DRAWING

INNOVA
TION

PRODUCT : PACKAGING
SIZE : 26 CM X 22 CM X 15 CM
MATERIAL : ART PAPER 128 GSM
PRINTING PROCESS : DIGITAL PRINTING
PRINTING : 4 COLOR / 1 SIDE PRINTING
FINISHING : TRIM TO SIZE

PACKAGING TECHNICAL
DRAWING

INNOVATION

CONCLUSION

- In conclusion , my part
improvising makes the products to
look more better and attractive
- This helps to expand the company
to a bigger market ; at the same
time attracts more customers