Corporate Manual

N SI LEMAK

BAWAH POKOK

CORPORATE MANUAL
2021



NASI LEMAK BAWAH POKOK



CONTENT

01 INTRODUCTION 6
02 LOGO 8
03 TYPEFACE 20
04 STATIONERY 24
05 UNIFORM BRANDING 34
06 PACKAGING 40
07 POSTER 46
08 VEHICLE BRANDING 50

1 ABOUT US

6 Corporate Identity Manual

1.0 INTRODUCTION

Founded in 2002 by Jamaliah binti Mohd Amir, Nasi Lemak Bawah Pokok is a local brand with street
food sensibilities known for its variety of food and beverages. Jamaliah built her own brand from the
ground up without any formal training, opting to use her own intuition and experiences to shape Nasi
Lemak Bawah Pokok.
Nasi Lemak Bawah Pokok is located at the Taman Bunga Negara Seksyen 27 Shah Alam near by
the Hero Supermarket , the Nasi Lemak Bawah Pokok was conceived to bring joy, memorable, and
comfort to the people. Made with so many years experience
Jamaliah took the opportunity and decided to established Nasi Lemak Bawah Pokok because of
jamaliah who loves to cook and is ambitious to change her desire for a better life. Her mission for this
company is to serve quality and affordable foods.

Corporate Identity Manual 7

2 LOGO

8 Corporate Identity Manual

2.0 LOGO

N SI LEMAK

BAWAH POKOK

Logo are not be re-drawn or re-created manually For the company’s logo, we had created logo
or electronically. Any production of the logo in which contain some feature which is simplicity
bromide form or in electronic. Artwork form must and have it’s own uniqueness. The logo we’ve
be reproduced from original master. came up are made to look simple, easier to see
and understand as well.

Corporate Identity Manual 9

2.1 GRID

12.6 cm

N SI LEMAK

8.75 cm

BAWAH POKOK

The measurement of the brand logo is being calculated on the grid to get the actual size of each sides
and get the fix form of logo.

10 Corporate Identity Manual

2.2 RATIONALE

The tree symbolizes the stall The name of Nasi Lemak Bawah Pokok
that is located under a tree. is meant to carry the identity of a Nasi
Lemak and tree.

N SI LEMAK

BAWAH POKOK

Nasi Lemak is the name of the research project and its main identification element of this brand.
This logo is our corporate signature and its primary graphic device we use to represent the stall. The
target for this company would be an elegant, modern yet memorable creation that remain in people.

Corporate Identity Manual 11

2.3 SCALE

N SI LEMAK

N SI LEMAK

BAWAH POKOK BAWAH POKOK

100% 75%

N SI LEMAK N SI LEMAK
BAWAH POKOK
BAWAH POKOK
25%
50%

The reproduction of the logo must be respect its original size, colors,securtity limits, and the uses of
form must be fixed. The maximum and minimum size of the logo scale guarantee the durability of
the logo.

12 Corporate Identity Manual

2.4 COLOR VERSION & BACKGROUND

N SI LEMAK N SI LEMAK

BAWAH POKOK BAWAH POKOK

Full Color On Black/ Black Background

This version is highly recommended there are no restrictions applied by the texture and color of the
white background material used for the visual logo company identity. An inverted version of this
logo will be used most of the time where the logo should be placed on a dark background.

Corporate Identity Manual 13

2.5 GRAYSCALE & SOLID BLACK

N SI LEMAK N SI LEMAK

BAWAH POKOK BAWAH POKOK

The grayscale version of the logo. The grayscale version of the logo is for use in black and white
documents.
14 Corporate Identity Manual

2.6 COLOR VERSION & BACKGROUND

N SI LEMAK N SI LEMAK

BAWAH POKOK BAWAH POKOK

N SI LEMAK N SI LEMAK

BAWAH POKOK BAWAH POKOK

It needs to look good with primary color scheme, and it represent a characteristic of our brand.

Corporate Identity Manual 15

2.7 LOGO COLOR SCHEME

#73a742
C: 61 M: 15 Y: 100 K: 1

#4b7b3a
C: 74 M: 31 Y: 100 K: 16

#29341c
C: 71 M: 53 Y: 86 K: 64
#e7ba76
C: 9 M: 27 Y: 62 K: 0

Green is universally associated with nature, linked as it is to grass, plants and trees. It also represents
growth and renewal, being the color of spring and rebirth. Another association is “getting
the green light” to go ahead, giving it an association with taking action. In the US, green (and
especially dark green) is also associated with money and so represents prosperity and stability.

16 Corporate Identity Manual

2.8 COLOR SCHEME

#ffffeb
C: 61 M: 15 Y: 100 K: 1

#e8ded1
C: 74 M: 31 Y: 100 K: 16

#d1c0a8
C: 71 M: 53 Y: 86 K: 64

Brown, the color of earth, wood, stone, wholesomeness, reliability, elegance, stability, warmth,
is a natural, neutral color that is typically associated with the seasons of fall and winter. The
color brown is a warm color that stimulates the appetite. Brown is believed to help create a
wholesome feeling, a connection with the earth, and a sense of orderliness and convention.
Brown is a stable and grounded color that is believed to help you feel like you fit in and belong.

Corporate Identity Manual 17

2.9 MISUSE LOGO

N SI LEMAK N SI LEMAK

BAWAH POKOK BAWAH POKOK

Do not change the colour of Do not rotate the logo.
the elements
N SI LEMAK
N SI LEMAK

BAWAH POKOK BAWAH POKOK

Do not use drop shadows or any Do not change the transperancy
other effects. of the logo.

18 Corporate Identity Manual

2.10 PATTERN

N SI LEMAK

BAWAH POKOK

A pattern can be used to help bring more context to a brand logo. Patterns can also offer a simple
contrast from a logo that’s flat on top. Many logos these days are fairly flat and simple; but, there are
still brands that do use texture within their logo design.

Corporate Identity Manual 19

3 TYPEFACE

20 Corporate Identity Manual

3.0 PRIMARY TYPEFACE

DatBox

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz

1234567890!

Corporate Identity Manual 21

3.1 SECONDARY TYPEFACE

Montserrat (OTG) (7)

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890~!@#$%^&*(),.`

Typography plays an important role in creating a revelant personality for our brand. There are two
types of font used.

22 Corporate Identity Manual

Corporate Identity Manual 23

4 STATIONERY BRANDING

24 Corporate Identity Manual

4.0 LETTERHEAD A4 BLANK

21.0 cm

N SI LEMAK Nasi Lemak Bawah Pokok
BAWAH POKOK

29.7 cm

Company Fax No: 03-51034927 Company Email Adress:
[email protected]

Corporate Identity Manual 25

4.1 LETTERHEAD A4 TEXT

21.0 cm

N SI LEMAK Nasi Lemak Bawah Pokok
BAWAH POKOK

29.7 cm

Puteri Irdina
Chief Director

This is a sample letter that has been placed to demonstrate typing remat
(Your Company), letterhead design. When positioned properly, it will serve
to work in harmony with all other elements letterhead. This letterhead
design is meant to project an image.

This letterhead design is meant to project an image of professionalism reli-
ability . By using simple aligen, we have created a very spacious feeling. The
simplicity suggest the spaciousness contributes and aethetic the layout.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat
volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullam-
corper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis

Puteri Irdina

Puteri Irdina
Chief Director

Company Fax No: 03-51034927 Company Email Adress:
[email protected]

26 Corporate Identity Manual

4.2 DL WINDOW ENVELOPE

22 cm

N SI LEMAK
BAWAH POKOK

11 cm

N SI LEMAK +60 3-51034927
BAWAH POKOK

Corporate Identity Manual 27

4.3 DL ENVELOPE

22 cm

11 cm N SI LEMAK
BAWAH POKOK

N SI LEMAK +60 3-51034927
BAWAH POKOK

28 Corporate Identity Manual

4.4 C4 ENVELOPE

22.9 cm

11 cm N SI LEMAK
BAWAH POKOK
N SI LEMAK
BAWAH POKOK Corporate Identity Manual 29

4.5 BUSINESS CARD

5.1 cm 8.9 cm

N SI LEMAK

BAWAH POKOK

N SI LEMAK Mrs. Puteri Irdina
0 177647300
BAWAH POKOK
nasi lemak bawah pokok

nasi lemak bawah pokok
nasi lemak bawah
[email protected]

30 Corporate Identity Manual

4.6 STATIONERY BRANDING MOCKUP

Corporate Identity Manual 31

4.7 NOTE BOOK

32 Corporate Identity Manual

Corporate Identity Manual 33

5 UNIFORM BRANDING

34 Corporate Identity Manual

5.0 T-SHIRT

Corporate Identity Manual 35

5.1 APRON

36 Corporate Identity Manual

5.2 BLACK CAP

30 Corporate Identity Manual 37

5.3 WHITE CAP

38 Corporate Identity Manual

31 Corporate Identity Manual 39

6 PACKAGING BRANDING
40 Corporate Identity Manual
31

6.0 FOOD

FOOD PACKAGING

Corporate Identity Manual 41

6.1 PAPER BAG

42 Corporate Identity Manual

6.2 HOT DRINK

Corporate Identity Manual 43

6.3 COLD DRINK

44 Corporate Identity Manual

31 Corporate Identity Manual 45

7 POSTER
46 Corporate Identity Manual
31

7.0 POSTER BRANDING

N SI LEMAK

BAWAH POKOK

nasi
lemak

Working HOur
monday to saturday: 7am -10am

sunday : -

Corporate Identity Manual 47

7.1 MENU

MENU

MAIN DISHES

N SI LEMAK Nasi Lemak original RM 1.50
Nasi Lemak Telur RM 2.50
BAWAH POKOK Nasi Lemak Daging RM 4
Nasi Lemak Kerang RM 4
Nasi Lemak Sotong RM 4
Nasi Lemak Ayam RM 5

DRINKS

Milo RM2
Teh’ O RM1.50
Teh RM 2
Kopi RM 2
Kopi’ O Rm1.50
Nescafe RM 2
Nescafe O RM 2

48 Corporate Identity Manual

MENU

MENU

MAIN DISHES

Nasi Lemak Original RM 1.50
Nasi Lemak Telur RM 2.50
Nasi Lemak Daging RM 4
Nasi Lemak Kerang RM 4
Nasi Lemak Sotong RM 4
Nasi Lemak Ayam RM 5

DRINKS

Milo Rm2

Teh’ O Rm1.50

Teh Rm2

Kopi Rm2

Kopi’ O Rm1.50

Nescafe Rm2

Nescafe O Rm2

N SI LEMAK

Open BAWAH POKOK
Mon-Saturday : 7 a.m-10 a.m

Sunday : -

Corporate Identity Manual 49

8 VEHICLE BRANDING
50 Corporate Identity Manual
31