JAS Center - June 2021

A new

Creative Sanctuary

FOR MUSIC PERFORMANCE
RECORDING & BROADCAST
LEARNING & GATHERING

Jazz Vocal Icon Billie Holiday, 1952 ASPEN 1952

In the early 1950’s Aspen, Chicago visionaries

Walter & Elizabeth Paepke invited

great musicians, thinkers, designers and
world-leaders from Stravinsky to Schweitzer and
more, for creation, reflection & dialogue...the

birth of the Aspen Idea: Mind, Body &
Spirit. Meanwhile in 1952, the Red Onion

(built 1892) quietly achieved international
recognition presenting such iconic jazz legends as

Billie Holiday, Ella Fitzgerald, Oscar
Peterson and Ray Brown...suggesting that
jazz itself was a great American art form

and deserved a seat at the table.

transforming

A HISTORIC ASPEN GEM

VISION

Decades later, the JAS Center will be a new, permanent year-round
multi-purpose Creative Sanctuary. Imagine live music spilling out into
Aspen’s pedestrian core throughout the week. With flexible layout capabilities,
the JAS Center is a space for Legendary artists recording albums one week
and Music education classes the next. Interspersed between, there will be
TED Talk style meetings or gatherings of other community
not-for-profits…all seated, standing or both. All these programs will be backed by
21st century broadcast capabilities to fuel wider learning and engage new
audiences. The JAS Center will infuse Aspen’s core with new vitality and energy,

touching residents & visitors. Re-Imagining the Red Onion and creating a permanent seat at the

table for jazz & related forms of music for generations to come.

IMPACT

Your gift can help transform one of the last downtown historic
Aspen gems into a vital, year-round performance and recording
center and community gathering space. The JAS Center will positively:

» Enhance the Vitality of the Aspen Core through increasing cultural

and performance capacity to over 300+ days/nights of diverse annual usage.

» Drive Student Music Education through a permanent education and

recording center for both year-round local students and the all-scholarship
summer JAS Academy.

» Creating Recording & Broadcasting capabilities that will establish

the JAS Center as a nationally recognized venue.

» Support the Music Loving Community by providing a unique

performance center for diverse genres of music in the Aspen core.

» Include Residents and Visitors by offering a venue for multiple,

diverse community uses including meetings, seminars and special events.



PLAN

JAS is under contract to purchase the existing 2nd floor of the historic Red Onion building,
plus the adjacent spaces and the street level entrance that will all be remodeled to create

the JAS Center. The JAS Center will serve multiple uses including:

» Year-round Programming: Ultimately, JAS projects 300+ days/nights of annual

usage. JAS plans to significantly increase its own programming “of jazz & related forms of music”,
while also opening excess capacity for other organizations and individuals to use.

» JAS Recording Studio: A “Creative Sanctuary” equally for pop stars, legendary artists and

emerging next gen stars, the JAS Center will establish a world-class “destination recording studio”, with
multi-space production facilities. The studio is inspired by the handful of iconic, principally metropolitan
studios world-wide combining a “live room” (the JAS Café) & adjacent studio under one roof.

JAS aspires to create the same world-wide reputation for excellence in its recording projects as it has
achieved for its “live” concert presentations over 30 years of programming.

» JAS Local Music Education Initiatives: Create a space to host rehearsals,

lessons and performances for students and adults year-round.

» JAS Academy: Acquire a permanent home for the prestigious all-scholarship summer

JAS Academy presented by Jazz Aspen Snowmass in collaboration with Frost School of Music at the
University of Miami, under the direction of JAS Artistic Director Christian McBride and Frost Dean
Shelly Berg. The JAS Academy is supported annually by a multi-year gift from Sasha and Ed Bass, and
takes place in a variety of locations.

» JAS Café Performances: Expand dates from its current 36 nights annually winter and

summer to ultimately increasing to 75+ nights, including more weekend nights, holidays and prime
time, which currently are not feasible with existing venue partnerships.

» Programming for Next Generation Listeners: Expanding performance

programming aimed at introducing a younger audience to jazz and related forms of music with
accessible pricing. Plus, adding a recording studio with multi media capabilities to create an enticing
environment for student engagement.

» Event Space: With a capacity of (200) seated, or, (250-350) cocktail style, the JAS Center,

with its full Catering capabilities and permanent stage/sound/lights will be a one-of-a-kind Aspen

core venue. A much-needed venue for JAS collaborations with other not-for-profit
organizations, as well as for rental/usage for corporate, municipal or hosted private gatherings.

» Community Gathering: Create a space that is available to the public to mingle and enjoy

music on the many nights that aren’t programmed with private or ticketed events.

» Gallery: Add a 2nd floor above its entrance with a terrace to create a two-story Gallery hosting

rotating thematic exhibits of memorable Artist performances drawn from JAS’ 30 years of archived
photos, as well as, visiting iconic music photography collections.

RECORDING
& BROADCAST JAS CAFÉ & MAIN GALLERY & JAS CENTER
STAGE STUDIO LEARNING ROOM TERRACE BAR 2ND TERRACE ENTRANCE

JAS CENTER @ The Red Onion

FLEXIBLE, UNIQUE VENUE OPTION FOR MORE INFORMATION

The JAS Center will be a game-changer in the downtown Aspen core. Contact us for more

A flexible venue for 100-300+ people, featuring multiple information and to discuss how
you can help make a lasting
seating-arrangements in the JAS Café & Learning Room to host a variety of impact on the downtown core
of Aspen.
Performances; Classroom Settings; Rehearsals;
Meetings & Special Events with amenities including: James Horowitz, Founder
President & CEO:
» A permanent elevated stage with ideal sight lines throughout the venue [email protected]
» Full A/V capability including permanent ceiling mounted cameras for
Holly Upper, VP of Development:
filming & live projection [email protected] or
970.920.4996 x105
» A retractable screen for video and film
» Catering capabilities Jazz Aspen Snowmass
» A full bar on the 2nd floor of the historic Red Onion 2020 Aspen Chamber
» A 900 square-foot terrace overlooking the Cooper Avenue Mall featuring pristine views
Resort Association
of Aspen Mountain steps off the JAS Café & Learning Room “Not for Profit Organization

» A 1,500 square foot Recording, Mixing & Finishing Studio of the Year”
» Skylight for natural light that can be blacked out when needed



above: Gallery/Reception, left of lobby hosting rotating thematic exhibits.
left: View exiting elevator into JAS Center Lobby & Check-in.



above: View of the JAS Café stage from the new JAS Center 2nd Floor Bar,
above the original Red Onion.

left: View from JAS Center lobby into new JAS 2nd Floor Bar, with the
JAS Café Stage & Learning Room to the right.

79 9 LEGEND

14 1 Donor Wall

Stage Green 15 2 Coat Check
Room 13
13 3 Booths

5 5 3 4 Dining Tables

Outdoor 5 High Top Tables
Terrace
6 Wine Cellar
Outdoor
Terrace 7 Sound A/V

4 4 8 Record Album Wall

skylight 9 Storage

16 Recording 10 Elevator
Studio
Legend 11 Stairs

1 Donor Wall 12 Sound Lock
Coat Check
JAS Cafe & Learning Center 2 Booths 13 Isolation Booth
3

3 4 Dining Tables 14 Restroom
7 5 WHiginheTCoepllTaarble1s5
3 Bar 1 PatLroonunLoguenge 12 6 Service Bar
26 3
Entry 7 SRoeucnodrdAA/Vlbum1W6 all Sound Control/Mixing
8
13

9 9 Storage

10 Elevator

Lobby Women’s Restroom 11 Stairs CAPACITY: 175-300+
12 Sound Lock
Catering
Kitchen 13 Isolation Booth

UP 14 Restroom JAS Café Style: 175 Cafe + 20 Terrace
15 Service Bar
16 Sound ControTl E/ DMixTinaglk Style: 220 Learning Center +
UP 8
20 Terrace

Outdoor Men’s Restroom Cocktail Style (high-top tables & SRO):
Terrace 911
Gallery 300+ standing
Outdoor
Terrace TOTAL SQUARE FOOTAGE

1111 10 10 DN 9,500 square feet

DN 1111

DN

JAS Café & Learning Center Layout

7 9 9

5 5 Stage Green 14
4 4 Room
Outdoor 13 15
Terrace 13
3
Outdoor skylight
Terrace
5

16 Recording LegendIdeal space for corporate, private,
Studio

1 Donor Wcalol mmunity and government meetings
BCoooatthCs hoecrkgatherings, with full A/V capabilities.
JAS Cafe & Learning Center 2
3

3 4 Seating One of-a-kind Aspen core space: airy &
7 5 WHiginheTCoepllliTagarbhlet,s indoor and outdoor.
3 Bar PatroLonuLnoguenge 12 6
3
1 Entry 7 Sound A/V
26
13 8 Record Album Wall

9 9 Storage

10 Elevator

Lobby Women’s Restroom 11 Stairs

Catering 12 Sound Lock
Kitchen
13 Isolation Booth
UP
14 Restroom

15 Service Bar

UP 8 16 Sound Control / Mixing

Outdoor Gallery Men’s Restroom
Terrace 911

Outdoor
Terrace

1111 10 10 DN

DN 1111

DN

TED Talk Layout



above: View from Patron Lounge with retractable privacy curtain.
left: View of JAS Café stage from right corner in front of Patron Lounge.

RECORDING STUDIO

The studio vision is inspired by the handful of iconic music studios world-wide, both metropolitan and remote, that combine

“live room” and world class multi-space production facilities under one roof. Over time, the JAS studio will become a Creative

Sanctuary for major pop stars, legendary artists, emerging next gen stars and students, embracing classical, country, jazz & more.

JAS aspires to create the same world-wide reputation for excellence in its recording projects as it has achieved during its 30

years of “live” concert programming. With Aspen as a backdrop, The JAS Center is uniquely situated to create a best in its class

“destination recording studio” where artistic magic and inspiration are fueled by the grandeur and serenity of the area’s natural

splendor. The JAS Center studio, with 21st century broadcast capability, will be a magnet for great Artists for generations to come.
13’ − 6" 40’ − 10 3/4" 8’ − 6"

27’ − 6 3/4"

1’ − 8" 1’ − 8" WINDOW LOCATIONS
TO BE ADJUSTED

5’ − 0" UNISEX SERVICE BAR 5’ − 3"
RESTROOM
17’ − 6" GREEN ISO (B) ISO (C) 3’ − 6" CATERING
12’ − 0" ROOM ACOUSTIC DOOR SOUND KITCHEN
LOCK
ISO (A) PLUG−INS PLUG−INS

WINDOW TO STAGE CONTROL / MIXING STORAGE
WINDOWS TO STAGE
6’ − 9"

ENTRY 4’ − 0"

JAS - Recording and Broadcast

above: Layout of recording & broadcast studio with four Iso booths
and adjacent Green Room & catering kitchen.

right: View from recording & broadcast studio with adjacent JAS Café
for “Live” recording option.



View from JAS Cafe side booths adjacent to recording studio 110 E. Hallam, Suite 104 | Aspen, CO 81611
with new skylight and terrace with Aspen Mtn. view at rear. jazzaspensnowmass.org | 970.920.4996

Renderings and layout images courtesy of Charles Cunniffe Architects