15TH SHCA
RESEARCH COLLOQUIUM 2022
Abstract Book
Organised by
School of Hospitality & Creative Arts
21 & 22 December 2022|M201
MANAGEMENT & SCIENCE UNIVERSITY (MSU)
1
Welcome Note
DEAN OF SCHOOL HOSPITALITY & CREATIVE ARTS
MR AZIZUL BIN JAMALUDDIN
Bismillahirrahmanirrahim
Assalamualaikum Warahmatullahi Wabarakatuh
Alhamdulillah, praises to Allah S.W.T. for the undertaking of this 15th SHCA Research
Colloquium 2022. I would like to express my sincere appreciation to all those who are involved
in making this colloquium a success, especially the organising committee members.
Congratulations to SHCA research committee for taking the initiative to cooperate in holding
this important colloquium. I am proud that the students able to take the challenge to
participate in the discussions through the presentation of papers in this colloquium.
I extend my appreciation to all panel that are members of the academic lecturer, researchers,
and professionals in the development field and have contributed relevant ideas and
knowledge on 15th SHCA Research Colloquium 2022.
Lastly, I also want to congratulate everyone for participating in this program and through your
participation this colloquium has becomes a successful endeavour.
Thank You
2
INTRODUCTION
School of Hospitality & Creative Arts, Management & Science University, organised this 15th
SHCA Research Colloquium 2022 as a platform for undergraduate students majoring in the
Tourism and Hospitality Industry. This platform is beneficial tool for seeking knowledge,
information and experiences exchanged, particularly in areas related to graduate studies of
the tourism and hospitality industries. The main purpose of this colloquium is to exchange
knowledge and ideas among undergraduate students of School of Hospitality & Creative Arts.
3
OBJECTIVE
This colloquium bears with various important objectives to be achieved.
• Inter-disciplinary discussions;
• Network expansion of participants in graduate studies, particularly
related to tourism and hospitality topics;
• An opportunity to share, exchange and enhance relevant knowledge, experience and
information: throughout the research and
• Knowledge and ideas interchange between MSU's School of Hospitality & Creative
Arts students.
4
ORGANIZING COMMITTEE
15th SHCA RESEARCH COLLOQUIUM 2022
Executive Committee
Patron : Prof. Tan Sri Dato’ Wira Dr. Mohd Shukri Ab Yajid
Dean : Mr. Azizul Bin Jamaludin
Program Advisor : Mdm. Noor Aishah Bte Abu Bakar
Top Committee
Project Manager : Nurfarisha Syamin binti Roslan
Secretary : Nurin Marsya binti Zulkefli
Treasurer : Nur Yasmin Wahida binti Mohamad Padzil
Committee Department
1. Production : Muhammad Amsyar bin Aizuddin
: Nursya Aiesyah binti Shafiee
2. Marketing and Prizes : Shahnizah binti Muhammad Faizal
: Siti Asyllah binti Ahmad Rosli
3. Protocol and Activity : Nur Amanda binti Hamdan
: Nur Aiesha binti Abdul Rashid
4. Sponsorship : Hasliza binti Aspari
: Edmund Kruka
5
ORGANIZED BY:
School of Hospitality & Creative Arts
SPONSORED BY:
AL LOKRIT INTERNATIONAL LLC
6
PROGRAM’S TENTATIVE
15 SHCA RESEARCH COLLOQUIUM 2022
TH
DAY 1
Date: 21 December 2022
st
VENUE: U – PLAZA
TIME ACTIVITY
08:00am – 09:00am Registration of student Research Methods for Service Industry (HRS20803) &
Fashion Design Major Project (VRS20103)
10:00am – 12:00pm Presentation (Session 1)
12:00pm – 1:00pm Lunch Break
1:00pm – 2:00pm Registration of student Research Methods for Service Industry (HRS20803)
2:00pm – 4:30pm Presentation (Session 2)
VENUE: M201/LT705
TIME ACTIVITY
08:00am – 08:30am Registration of student Management Research for Service Industry (HRS20903)
09:00am – 01:00pm Presentation (Session 1)
01:00pm-02:00pm Lunch Break
02:00pm – 05:30pm Presentation (Session 2)
DAY 2
nd
Date: 22 December 2022
VENUE: M201/LT705
TIME ACTIVITY
9:00am- 09:30am Registration of student Management Research for Service Industry
(HRS20903)
09:30am-01:00pm Presentation (Session 3)
01:00pm-02:30pm Lunch Break
02:30pm- 03:00pm Arrival of all presenters
03:00pm-03:30pm Arrival of Dean, HODs,PMs
03:30pm-03:45pm MSU Song (Universiti Pilihan)
03:45pm -04:00pm Opening speech by Mr Azizul Jamaludin, Dean School of Hospitality &
Creative Arts
04:00pm-04:30pm Awards Ceremony
04:30pm – 04:45pm Token of appreciation
Photo session
04:45pm – 05:00pm QR GEMS
End of session
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RESEARCH METHOD FOR SERVICE INDUSTRY (HRS20803 )
HOSPITALITY & TOURISM AREAS
NO RESEARCH TITLE PRESENTERS
1. THE IMPACT OF SOCIAL MEDIA INFLUENCERS
MEGAT ZAHRULLAIL BIN HAZMAN SHAH
ON TRAVEL DECISIONS
2. DARK TOURISM: MOTIVATIONS AND VISIT
NOOR SYAFEEQAH HUSNA BINTI SHAHIDAN
INTENTIONS OF TOURISTS WAN NURUL IZZATI BINTI CHE WAN YUSRI
3. THE ROLE OF HUMAN CAPITAL AND MUHAMMAD AMMAR AQLAN BIN MOHD
MARKETING CAPABILITIES OF WORKFORCE IN IZUDDIN
MUHAMAD NAQIB ALHAM BIN MOHAMAD
THE HOSPITALITY SECTOR
NASIR
4. PERCEPTIONS OF DETERMINANTS OF JOB
SELECTION IN THE HOSPITALITY AND TOURISM ALISHA CHIH
SHARVIN THURAIRAJ
INDUSTRY
5. IMPACT OF HOTEL ATTRIBUTES ON HOTEL
AIDATUL AZWIN BINTI ADAM
SELECTION BY MILLENNIAL AFTER COVID -19 SHAZA YASMIN BINTI AZHAM
6. THE INFLUENCE OF DIGITAL MARKETING
TOWARDS TRAVEL INTENTION OF WELLNESS ALEX EDWIN A/L CHARLES CHRISTI
MOHD FAIZZAL BIN PETRINADI
TOURISM
7. THE INFLUENCE OF INSTAGRAM ON TRAVEL
DG HARTATI BINTI AMIR BAHAR
DESTINATION CHOICE
8. CUSTOMER SATISFACTION AND REPURCHASE
FIONA NARAYANEE A/P NADARAJAN
INTENTION ON FOOD DELIVERY APPLICATION
9. THE ROLE OF AUGMENTED REALITY APPS IN
ENHANCING TRAVEL EXPERIENCES: GO NORSYAMIMI BINTI ALI
NUR FATIHAH BINTI TAQUIDDIN
SELANGOR APPS
10. THE IMPACT OF AUGMENTED REALITY: ADAM BIN KOSNIN
NUR SALIZA BINTI SALIMAN
8
LE PETIT CHEF, KL ON CUSTOMERS’
DINING EXPERIENCES
11. MALAYSIAN GENERATION Z'S PERCEPTION
SHAHIR IMRAN BIN MD AZMI
TOWARDS GREEN TOURISM AATHI SHANKARA A/L THIRUCHELVAM
12. DESTINATION MARKETING: DARK TOURISM IN
FALYSCIZ LAWKAN
MALAYSIA
13. ATTITUDE TOWARD SOCIAL MEDIA REVIEWS IN
CUSTOMERS' RESTAURANT VISIT INTENTION AHMED KHALED AHMED BAKERMOOM
NUR ELYNA BINTI RUSNAN
AMONG MSU STUDENTS
14. THE EFFECT OF BRAND AMBASSADOR ON
SYAHMI HAZIQ BIN SHAFRI
PURCHASE INTENTION UMRAH PACKAGE MUHAMMAD NA'IM BIN ROSLAN
15. EMPLOYEE TURNOVER INTENTION IN TRAVEL
INDUSTRY: THE CASE OF TRAVEL AGENT IN FAREENA BINTI MUHAMAD NAIM
NUR FATNIN ZAHRA BINTI MUSTAFFA
KLANG VALLEY, MALAYSIA
16. SPONSORING ESPORT TO IMPROVE BRAND MOHAMAD DANIAL HAIKAL BIN MOHD FADZIL
ASRAF
IMAGE IN MALAYSIA
NUR ERNIE ZULFIQAH ABDUL RAMAN
17. BRANDING CHALLENGES FOR SPONSORS IN
ZHU XINGYU
ESPORTS
18. A CONCEPTUAL FRAMEWORK OF SERVICE
QUALITY AND CUSTOMER LOYALTY IN MUSLIM HANIM NABIELAH BT NORAZEMAN
ARIFF IRMAN B DZULKIFLI
FRIENDLY HOSPITALITY
19. AN EMERGING FACTORS OF MUSLIM-FRIENDLY
DANIA NATASYA BINTI RIDZUWAN
HOSPITALITY INDUSTRY IN MALAYSIA AIMADUDDIN AKRAM BIN MOHD SALLEH
20. INVESTIGATING SOCIAL MEDIA MARKETING
ADOPTION AMONG HOMESTAY OPERATOR IN CHENG WEI SHI
ADLINA SYAHIRAH BINTI AZMIN
MALAYSIA
9
21. UNDERSTANDING THE ANTECEDENTS OF
EWOM INTENTION ON HERITAGE TOURISM NUR AQILAH BATHRISYIA BT ABD HASHIM
TASNIM DANIA BT FIROZ KHAN
DESTINATION
22. RELATIONSHIP BETWEEN HEALTHY WORK
ENVIRONMENT AND JOB SATISFACTION IN NUR AFIQAH BINTI YUSUF
NUR IMAN NATASYA BINTI ZAMANI
HOSPITALITY INDUSTRY
OUTDOOR AND RECREATION AREAS
NO RESEARCH TITTLE PRESENTER
1. RECREATION PARTICIPATION PATTERNS
SYED AHMAD DANIAL BIN SYED BEN BELLA
AMONG YOUTH VISITORS TO URBAN PARKS
2. SATISFACTION IN RECREATION ACTIVITY WAN NOOR NADHILAH BINTI ID AZALAN
ENGAGEMENT IN TAMAN BOTANI SHAH ALAM SHAH
3. NOVICE PARTICIPATE PLAY EXPERIENCE MUHAMMAD NAQEB AMMRIL BIN RIZAN
IN OUTDOOR PROGRAM: THE MUHAMMAD NORIMAN HAKIM BIN
PERSPECTIVE OF RISK ACTIVITIES MUSLAM
10
CULINARY AREAS
NO RESEARCH TITTLE PRESENTER
1. ACCEPTANCE OF R.T.E FOOD ON NEW MUHAMMAD NABIL BIN AZMAN
INNOVATION FOOD PRODUCT : CASE MOHAMMAD IZZAT NAZMI BIN SANUSI
STUDY ON SHRIMP PASTE
2. CULINARY CAREER AND PERSONAL WELL WAN MUHAMMAD AFEQ AMIN BIN WAN
ALI
BEING: PUSH AND PULL FACTORS
SHAWN JELANI ANAK JUBILI AFIQ SYAHMI
AMONG YOUNG CULINARIAN BIN ALANI
3. ENDORSEMENT AND VISUAL MUHAMMAD FARIS BIN HAJA MOHIDEEN
COMPLEXITY IN FOOD ADVERTISING ON MUHAMMAD ZAMRI BIN MUHAMMAD
IZZUDDIN
INSTAGRAM
RAFIUDDIN BIN JEFFRI JON
4. COMPETING DEVOTIONS: CHALLENGES MOHD FAZREEN BIN HAIROL ANUAR
IN PROVIDING KIDS HEALTHY MENU EFFAZATUL EKMA BINTI SUPANATE
AMONG YOUNG WORKING PARENT IN
KLANG VALLEY
5. EXPOSING THE NUANCES TRADITIONAL HANISAH ALYAA BINTI AZMI
MALAY KUIH IN SELANGOR. MUHAMMAD HAZIQ BIN KAMARUL
ZAMAN
KASVIN DANNY
6. FOOD CULTS: A STUDY ON FADS, MUHAMMAD ISA BIN ZARIN
DOGMA AND THEIR RELATIONSHIP SHAHRUL ARIF BIN AZUKI
TOWARDS FOOD CHOICE. MUHAMMAD FAREZ ZAIM BIN
MOHAMMED
FUZI
7. CONFORMING DELBOEUF ILLUSION IN MUHAMMAD SAZNI BIN ZAILIL
FOOD CHOICE-COMPARISON IN SITI NURUL SHAFIQAH BINTI MOHD
NORAZMAN
DEMOGRAPHIC PROFILE
11
8. FOOD VISUAL PERCEPTION AND EUNICE ESTHER SPLENDORA HONG
PURCHASE INTENTION: A GENDER VENOSHA A/P RAMANATHAN
STUDY
9. FEMALE CHEFS: SUCCESS FACTORS IN
HOTEL AND RESTAURANT INDUSTRY AMIER IRSYAD BIN HAIROL KAMAL
10. FOOD SAFETY : FOOD SAFETY AND AHMAD ARIF FAISAL BIN JAMAL
HANDLING IN MALAYSIA OUTLET HANIS NADHIRAH BINTI HASSAN
MUHAMMAD ANIQ BIN MOHD YAZID
11. FOOD SAFETY : THE EFFECT OF FOOD ABDUL HANIF BIN NASRI
SAFETY TOWARD FOOD QUALITY IN MUHAMMAD LUQMAN HARIZ BIN HARIRI
FOOD INDUSTRY KANG CHAI KIAT
12. FOOD SAFETY: FOOD SAFETY IN THE AMIR AIMAN ANIQ B. RASIS
ADVENT OF THE GLOBAL CORONAVIRUS MUHAMMAD FARHAN
PANDEMIC
13. FOOD SAFETY: NON-MUSLIM PUTRI NUR AUNI BINTI SHAMSANI
CUSTOMERS' PURCHASE INTENTION ON NUR DAYANA BINTI MOHAMMAD ASRI
CHOO
HALAL FOOD PRODUCTS IN MALAYSIA
14. FOOD INNOVATION: FOOD INNOVATION VEERAN A/L MURUGAN
ADOPTION AMONG CONSUMER MUHAMMAD AFFIQ HAKIMI BIN MOHD
AZLI
MUHAMMAD AFIQ AFANDI BIN MOHD
SUKORI
15. FOOD INNOVATION: FACTORS NUR NADHIRAH BINTI ZAIDI
INFLUENCE CONSUMER TO PURCHASE NUR NAZURAH BINTI MOHD KASSIM
READY TO EAT MEAL AMINUR AZIM BIN AHMAD
12
16. FOOD INNOVATION: THE ADOPTION OF
INNOVATION IN RUMINANT FARMING MUHAMMAD NAJMUDIN BIN SAHARANI
FOR FOOD SECURITY IN MALAYSIA: A MUHAMMAD IZZAT ZAFRI BIN SHAHIDOL
KOFLI
NARRATIVE LITERATURE REVIEW
17. FOOD INNOVATION: THE INFLUENCE OF FARID AMIRUL RASHID BIN ABDUL SAMAD
INNOVATION FOOD TO SOCIETY DEISY KARTIKA SARI SIBARANI BINTI
AHMAT RASIT
NUR IFFAH BINTI RAMBLI
18. GREEN PRACTICES: INVESTIGATION OF
NURUL HASANAH BINTI MOHD ZAWAWI
CONSUMER SATISFACTION ON
RABI'ATUL ADAWIYYAH BINTI FAUZAN
GREENPRACTICES CAFÉ IN SHAH ALAM, PUTRI ESSNINI SYAHIRAH TU ADAWIYAH
SELANGOR BINTI ADIN
19. GREEN PRACTICES: EFFORTS ARE MADE
BUT FOOD WASTAGE IS STILL
HAPPENING: THE MOTIVATING FACTORS SYAFINAS SURAYA SHAHRIN
DK SYAASYAA AFEEFA PG OMAR
FOR REDUCING FOOD WASTE AMONG
YOUNG ADULTS
20. GREEN PRACTICES: FACTORS THAT
INFLUENCE CUSTOMER SATISFACTION NUR ALISYA BINTI ANUAR
ON KYOCHON'S SUSTAINABLE NUR AFRINA DARWISYAH BINTI MOHD
AZALI
PRACTICES IN SHAH ALAM
21. GREEN PRACTICES MOHAMAD SAIFUL AZRIL BIN MOHD SAID
AMIRUDDIN IRFAN BIN SHAHRUDDIN
22. FOOD AWARENESS: MEASURING MSU
CULINARY STUDENTS' KNOWLEDGE AINUR AFIQAH BINTI ABDUL AZIZ
ABOUT FOOD AWARENESS RELATED NUR SYAFIQAH SYAHIRAH BINTI ABD
HALIM
FACTORS
13
23. FOOD AWARENESS: CREATING
AWARENESS BY IMPROVING CHAAMALAH A/P THANNIMALAI
NURDANIELAH SYAHIRAH BINTI MAT ROPI
INDIVIDUAL ATTITUDES TOWARD
NUR NATASHYA IZZATY BINTI RAMLI
EATING GREEN
24. FOOD AWARENESS: FUNCTIONAL FOOD
AWARENESS AND PERCEPTION IN
MUHAMMAD ASHMAN HAZIM BIN MOHD
RELATION TO INFORMATION SOURCES ROFAIE
IN OLDER ADULTS
25. FOOD AWARENESS: FACTORS
INFLUENCING FAST FOOD MACCLIF MACMILLAN
CONSUMPTION BEHAVIOUR AMONG DANISH HILMAN BIN MOHD FAIZAL
STUDENTS
26. AM I MOTIVATED ENOUGH TO BECOME
MOHAMAD TAUFIQ BIN SAIRAN
A CHEF? : A STUDY OF VALUES AMONG
IQMAL HAZIQ BIN HASLAN
YOUNG CULINARIANS AND THEIR MUHAMMAD HARISH NASHAN BIN
INTENTION TO STAY IN CULINARY FIELD HAIRIEL ANUWAR
27. MEN EATS MEAT AND WOMEN EATS
SHEVA PRAKASH CHANDIRAN
CAKE: EXPLORING BIAS AND
MUHAMMAD ASYRAF BIN MOHD ASRI
STEREOTYPES IN FOOD SELECTION.
28. FOOD INNOVATION: R.T.E OF SHRIMP ADRIANA BINTI AZHAR
PASTE IN PASTE TUBE NURSYAIRIN NADHIRA BINTI EYZAT
MUSTAPHA
MUHAMMAD NABIL FIKRI BIN MOHD
ZAINI
14
PATISSERIES AREAS
NO RESEARCH TITLE PRESENTERS
1. IS HALAL CERTIFICATION NECESSARY? THE
NURUL IZZATI BINTI EHSHAM
STUDY ON CLASH OF VALUES AMONG
AIN NABILAH BINTI MAZDI FAIZAL
YOUNG CONSUMERS
2. CONTRIBUTION OF SMEs IN
POPULARIZING FUSION DESSERT AMONG
YOUNG GENERATION. CHANGE TO:
NOOR AIN FARIZA BINTI ZAINODIN
DECISION TO PURCHASE FUSION DESSERT
AMONG YOUNG GENERATION
3. USED OF ARTIFICIAL FLAVOURING IN
TRADITIONAL DESSERT- IN PATISSERIE
NOOR AIN FARIZA BINTI ZAINODIN
INDUSTRY
4. CUSTOMERS’ PERCEPTIONS ON MASSAGE
TREATMENT IN SPA DURING ENDEMIC OF
AMIRAH ADILAH BINTI AHMAD
COVID-19
5. THE AWARENESS OF MSU STUDENTS
TOWARDS SYARIAH COMPLIANCE SPA NUR AZIENIRA BINTI ABU BAKAR
CONCEPT IN KLANG, SELANGOR MALAYSIA
6. THE EFFECT OF SERVICE QUALITY ON
KATHLEEN PUTRI ARIANTO LAIJ
VISITOR SATISFACTION AT ATLAS BEACH
NI LUH PUTU NADIASIH
FEST
15
7. THE EFFECT OF IMPROVED FACILITIES ON
VISITOR SATISFACTION AT WAY LALAAN GUSTI ANGGUN JATI
WATERFALL TOURIST ATTRACTION
8. SERVICE QUALITY AND CONSUMER
SATISFACTION: AN EMPIRICAL STUDY IN AZRA PRADNYA NUGRAHA
GRAND HYATT HOTEL BALI
16
VRS20103 - FASHION DESIGN MAJOR PROJECT
NO TITLE PRESENTER
1. EXPLORATION HALLOWEEN COSTUMES DIEW HUEI TING
2. STREETWEAR INSPIRED ART OF
AZMENA YASMEEN BINTI MOHD AZAM
DEPRESSION
3. COCKTAIL WEAR INSPIRED BY
DHARUNISH A/P KRISHNAN
ARCHITECTURE
4. CONCEPTUAL ARTWEAR INSPIRED BY
MOHAMMAD SHAHRUL BIN MAHISAN
SCUBA DIVING
5. ISLAMIC WEAR INSPIRED BY ISLAMIC
NUR AMIRAH BINTI MAMAT
ART
6. FASHION THROUGH THE DECADES NUR AZREENA BINTI ZAINUDDIN
7. FEMINISM TERMINOLOY THROUGH
NUR SARAH SHAHIDA BINTI SAHREN
WOMENSWEAR
8. QUILTING TECHNIQUE EXPLORATION
NURAIN NAJIHAH BINTI ALIM
INSPIRED BY HOT AIR BALLOON
9. CASUAL WEAR INSPIRED BY ROMAN NURAZRENA BINTI ALIM
INTERIOR
10. UTILIZATION PHA TAO TEXTILES IN PADUNGRAKSART FATIMA
STREETWEAR
11. MATERIALS EXPLORATION INSPIRED BY NUR YASMIN BINTI RUSLAN
CACTUS FLOWER FOR WEARABLE ART
ATTIRE
17
15TH SCHA RESEARCH COLLOQUIUM 2022
21,22 December 2022 | Wednesday, Thursday | 9:00 AM – 1:00 PM
VANUE : M201
PANELLIST:
AP DR HAZLINA ABDUL KADIR
DR ALI AZAR
NO TOPICS PRESENTERS
1 FACTORS INFLUENCING HOTEL ONLINE SHRI KANISHWARI A/P TPATRICK
MAGANDRAN
BOOKING TOWARS CUSTOMER
MURNI SUHAIDA BINTI AMIR ROSLI
SATISFACTION SUPERVISOR: MADAM JUNAIDAH &
2. THE INFLUENCE OF INSTAGRAM TOWARDS EVENTHIA ANAK EDMUND
TOURIST PURCHASE INTENTION SITI SUHAIDA BINTI ROSLANI
ZULFADHILY IZWAN BIN ZUBIR
SUPERVISOR: ABDUL RAHMAN REDHA BIN
AHMAD RASHIDI
3. THE EFFECT OF FOOD PRICE, FOOD QUALITY, TAN MING FONG
LOCATION AND SERVICE QUALITY ON SASIREKHA A/P PANICHELVAM
RESTAURANT PURCHASE INTENTION THROUGH SUPERVISOR: ABDUL RAHMAN REDHA BIN
SOCIAL MEDIA APPS AHMAD RASHIDI
4. THE IMPACT OF SERVICE QUALITY ON MUSLIM- MUAMMIR SHAH BIN ASHARUL ABIDIN
FRIENDLY HOTEL TOWARDS TOURIST SUPERVISOR: SHUFRI BIN JOHARI
SATISFACTION IN SHAH ALAM
5. FACTORS AFFECTING FIVE -STAR HOTEL GUESTS OSAMA AHMED OMAR ALAMOUDI
SATISFACTION IN KUALA LIMPUR, MALAYSIA MUBARAK SALEH MUBARAK
BAMAFROOSH
POST COVID-19 PANDEMIC
SUPERVISOR: ZAKMALISA ERNA BINTI
MD ZAKI
6. FACTORS INFLUENCING INTERNSHIP FERDINAND GIBSON SANDAI
SELVI MADHIALAGAN
SATISFACTION AMONG HOSPITALITY AND
SUPERVISOR: SYAZWI ASNA BIN MAZLAN
TOURSM STUDENTS
18
7. THE IMPACT OF JOB ENVIRONMENT ON MUNEEF SALEM MOHAMMED BIN GATHA
SITI NORFAEZAH BINTI DAUD
JOB PURSUIT INTENTION OF MSU
MOHAMMED FAISAL MOHAMMED BAGERI
TOURISM GRADUATES SUPERVISOR: MISS AMIRAH BINITI RASLI
8. STUDENT MOTIVATION AND PERCEPTION AJAYAN MURALY
SUPERVISOR: MUHAMMAD
IN TRIP FEILD
MUHAMMAD HAKIM BIN HAMDAN
9. AWARENESS OF NIGHT MARKET IN SHAH ZED AZREEN BINTI ZAMEL
ALAM REGARDING USED COOKING OIL GANESH A/L SRIKARAN
SUPERVISOR: AIN SHAMIMI ARIFFIN
10. DETERMINANTS OF SHARING TRAVEL AMMAR QAYYUM BIN FAKHRUL
ARIFIN
EXPERIENCES IN INSTAGRAM
ARIIF IMRAN HAKIM BIN MOHD IZHAR
SUPERVISOR: MDM ROZZANA IHSANUDDIN
11. ENHANCING IMAGE OF ESPORTS MUHAMMAD SHOHI'BUL SYU'IB BIN
SUNU PURNOWASITA
AMMAR IZZUDDIN BIN AMIN NORRASHID
SUPERVISOR: NURUL FARAH IZZAH BINTI
ZAILANI
12. INTENTION IN USING TRAVEL YASOTHAH WASUDEWEN
SUPERVISOR: AZIZUL BIN JAMALUDIN
AGENT SERVICE PROVIDER
19
VANUE : M201
PANELLIST :
DR ADIZA ALHASSAN
MS NORHIDAYA AZMAN
NO TOPICS PRESENTERS
1. INSTAGRAM USERS' AND INTENTATION TO NUR FATTEHA BINTI JOHARI
TRAVEL: A SUPERVISOR:
MDM. ROZZANA IHSANUDDIN
CASE STUDY OF SHAH ALAM
2. UNDERSTANDING TOURIST MOTIVATIONS AZMIERA BINTI SAHARI
AND LOYALTY TO VISIT TOURISM MUHAMMAD FIKRI BIN MOHAMED
SUPERVISOR: DR NORAIHAN BINTI MOHAMAD
DESTINATIONS: A COMPARISON BETWEEN
GENDER
3. THE EFFECT OF COVID-19 ON RISK PERCEPTION HANI FATEN FATIHAH BINTI MOHAMAD
TOWARDS LOCAL TOURIST TRAVEL EXPERIENCE FAUZI
MUHAMMAD AFIQ DINIE BIN NOR
AND SATISFACTION IN SHAH ALAM
ARZAIMI
SUPERVISOR: MISS ZAKMALISA ERNA
4. THE RELATIONSHIP BETWEEN PERCEIVED SHARIFAH ERNE ATIERA BINTI SYED A'LUDDIN
RISKS AND EVENT VISITORS’ BEHAVIOURAL MARZUKI
SUPERVISOR:
INTENTION IN THE OUTBREAK RECOVERY
NOOR ZAHRA BINTI ZAMALIK
PHASE
5. THE KNOWLEDGE, ATTITUDE & PRACTICE NIK MUHAMMAD HAZIM BIN NIK
TOWARDS POST COVID-19 AMONG DIVERS ON AZMAN
WAN ZULHILMI BIN WAN SAIFUL
SCUBA DIVERS ACTIVITY
BAHRIN
MOHAMMAD ALIFF HAIKAL BIN ZAINAL ABIDN
SUPERVISOR: MADAM JANE ANAK ABI
6. FACTOR AFFECTING CUSTOMER LOYALTY YAP ZI YING
TOWARDS AIRLINE INDUSTRY: CASE STUDY
SUPERVISOR: AIN' SHAMIMI BINTI ARIFIN
OF AIRASIA
7. UNDERGRADUATE STUDENTS’ ATTITUDES AND SITI SAHERA BINTI SAPRI
PERCEPTIONS TOWARDS A CAREER IN SUMAIYAH BINTI A YAZID
SUPERVISOR:
HOSPITALITY AND TOURISM INDUSTRY IN
MISS AMIRAH BINITI RASLI
POST-COVID
20
8. IMPACT OF CUSTOMER EXPERIENCE DESIGN RAVIN KUMAR A/L MANIVANNAN
IN HOTEL INDUSTRY SUPERVISOR: IZZAH SAFURA
9. THE IMPACT OF COVID -19 PANDEMIC ON
LOCAL TOURIST TRAVEL RISK AND DECISION NUR AIMAN NAJIHAH BINTI ABU
HASSAN
MAKING IN SHAH
FARRA AMELENA BINTI MOHD HATTA
ALAM SUPERVISOR: NOOR ZAHRA BINTI ZAMALIK
10. FACTORS INFLUENCING VISITORS' ATTITUDE WONG JING YAN
TOWARDS INTERNATIONAL FESTIVAL IN POST SUPERVISOR: NUR AMIRAH BINTI MAZME
PANDEMIC
21
VANUE : M201
PANELLIST :
MR FITRI ALFARISY (FROM UNIVERSITI DIPONEGORO,INDONESIA)
DR. NORAIHAN BINTI MOHAMAD
NO TOPICS PRESENTERS
1. FACTORS INFLUENCING SATISFACTION NABILA SYUHADA BINTI MOHD ZUHAIR
INTENTION AMONG MSU STAFF AND BADIUZZAMAN ARIF BIN AFANDI
STUDENTS TOWARD FOOD
COURTS AT THE HUB MSU MUHAMMAD NAQEEB BIN MOHAMMAD LUTFI
SUPERVISOR: MADAM FARA NADIA
2. LEVEL OF AWARENESS TOWARDS WATER SITI NURHALIZA BT MOHD HARRIS
SAFETY SUPERVISOR: MUHD ASRAF ZULZALI
AMONG MSU STAFF
3. A STUDY OF OUTDOOR RECREATION AFRINA BT ASNA
MOTIVATION AND ACTIVITY PREFERENCES SITI SAFFAH SAFFIRAH BINTI JOSEPH
POST COVID
SUPERVISOR: MADAM JANE ANAK ABI
4. THE IMPACT OF FOOD IMAGE ON TOURISTS ANIS SHAHIDAH BINTI MOHAMAD ASRI
INTENTION TO REVISIT HIPSTER CAFE: A CASE NUR ATHIRAH BINTI JAZLAN
STUDY IN
SUPERVISOR: NORHASYIMAH JUSOH &
MUHAMMAD HAKIM HAMDAN
5. FACTORS INFLUENCING SUSTAINABILITY OF NURUL NABILAH BINTI MOHAMMAD KAMAL
MALAY TRADITIONAL DESSERTS AMONG LISA AULIA BINTI ABDUL WAHAB
MILLENNIAL GENERATION IN SHAH ALAM
SUPERVISOR: CHEF ABDULL RAHMAN
6. INVESTIGATING THE LOCAL FOODSCAPE NADZIRAH BINTI MOHD ISMAIL EH ADWA' BINTI
MATTER IN BUILDING CUSTOMER TRUST ZULFAKA
AN LOYALTY
SUPERVISOR: MADAM NUR HANIFA
7. ASSESSING THE FACTORS AFFECTING NUR KHALIESAH BINTI KARUZAMAN
CUSTOMER SATISFACTION ON FAST FOOD FERRA NUR ALIA BINTI ZAIN AZMI
RESTAURANT
SUPERVISOR: MISS NUR AIN NABILAH
22
FACTORS INFLUENCING HOTEL ONLINE BOOKING TOWARS CUSTOMER SATISFACTION
Shri Kanishwari A/P Tpatrick Magandran, Murni Suhaida Binti Amir Rosli
Supervisor: Madam Junaidah & Dr.Ahmad Rasmi Suleiman Albattat
ABSTRACT
The present study to investigate the Factors influencing hotel online booking towards
customer satisfaction. Online hotel booking has increased drastically throughout recent
years. Studies in hospitality and tourism have to investigate the issue. With the development
of information technology, online hotel booking has become an important information and
communication between customer and the hotel to reserving or surveying the best hotel to
stay. If in the past the hotel using the online website for marketing and promoting their
services, nowadays the hotels offer their customer to make a reservation or room booking by
online directly without any other way. Besides that, their customer also available to choose
the best offer and affordable price by using hotel online application. However, there are
several issues regarding hotel online booking towards customer satisfaction and this research
is required to investigate how the online booking can reach the customer satisfaction. The
importance of this research is to examine and investigate the factor of hotel online booking
in Shah Alam and to study the customer satisfaction of the online booking. The result of this
study investigates the factor and satisfaction of customer by using hotel online booking. This
study was conducted the factors influencing the hotel online booking towards customer
satisfaction among the local tourist in Shah Alam by using the online questionnaire survey.
The respondent will be 384 among the local tourist. The survey was filled out by respondent.
This study used a quantitative method, with online questionnaire distributed to respondent
for a data collection. It is hoped that this study may assist the factors of hotel online booking
towards customer satisfaction in Shah Alam.
23
THE INFLUENCE OF INSTAGRAM TOWARDS TOURIST PURCHASE INTENTION
EVENTHIA ANAK EDMUND, SITI SUHAIDA BINTI ROSLANI, ZULFADHILY IZWAN BIN ZUBIR
Supervisor: Abdul Rahman Redha Bin Ahmad Rashidi & Dr.Ahmad Rasmi Suleiman Albattat
ABSTRACT
The usage of online reviews has affected the tourism market immensely and has expanded
dramatically because of the rapid growth of information technology. The aim of this
quantitative study is to investigate the influence of online website review towards tourist's
purchase intention and to find which one of the factors which is the price, brand image and
reputation that influence it the most. Aside from that, the population of this study is primarily
comprised of tourists in Klang Valley. To complete this research, the researcher will use
convenience sampling to gather data, with the questionnaire distributed using social media
platforms via Google forms, and the data will be collected using the Statistical Package for the
Social Sciences (SPSS)
Keyword: online website review, tourist purchase intention
24
THE EFFECT OF FOOD PRICE, FOOD QUALITY, LOCATION AND SERVICE QUALITY ON
RESTAURANT PURCHASE INTENTION THROUGH SOCIAL MEDIA APPS
TAN MING FONG, SASIREKHA A/P PANICHELVAM
Supervisor: Abdul Rahman Redha Bin Ahmad Rashidi & Dr.Ahmad Rasmi Suleiman Albattat
ABSTRACT
The fast improvement of the food foundation industry seen the food surveys for eateries
getting to be a critical apparatus for eatery proprietors to extend their deals, image and
customers. In this way, this research is conducted to investigate the effects of food price, food
quality, location and service quality on restaurant purchase intention through social media
apps. We found that food price, food quality, location and the service are the predecessors
of restaurant customers purchase intention.
25
THE IMPACT OF SERVICE QUALITY ON MUSLIM-FRIENDLY HOTEL TOWARDS TOURIST
SATISFACTION IN SHAH ALAM
MUAMMIR SHAH BIN ASHARUL ABIDIN
Supervisor: Dr.Ahmad Rasmi Suleiman Albattat & Sir Shufri Johari
ABSTRACT
There has been a rising emphasis on the development of Islamic-related products and services
during the previous decade. Hotels established unique products for Muslim clients called as
Muslim-Friendly Hotels in response to this trend. However, there are several issues concerned
in this research which is on the services quality of Muslim-Friendly Hotel. Nowadays, service
quality plays an important role to ensure that the customers are satisfied. Thus, hotel
management must ensure their service is in top notch and use it a competitive advantage to
help them facilitate their hotel in the market. The importance of this research is to investigate
the impact of service quality of Muslim-friendly hotel towards tourist satisfaction in Shah
Alam and as well as the organization itself to know which qualities is needed to be improve.
26
FACTORS AFFECTING FIVE -STAR HOTEL GUESTS SATISFACTION IN KUALA LIMPUR,
MALAYSIA POST COVID-19 PANDEMIC
OSAMA AHMED OMAR ALAMOUDI, MUBARAK SALEH MUBARAK BAMAFROOSH
Supervisor: Zakmalisa Erna Binti Md Zaki & Dr Ahmad Rasmi Suleiman Albattat
ABSTRACT
This research objective was to identify if there is a relationship between service quality,
perceived price, brand image, hygiene with five-star hotel guests’ satisfaction in Kuala,
Lumpur, Malaysia post COVID-19. the researchers have used quantitative approach to collect
data from large number of respondents for generalization about five-star hotel guests
satisfaction in Kuala, Lumpur, Malaysia post COVID-19 as quantitative approach uses
statistical data. The researchers have collected data from 415 respondents using convenience
sampling techniques. Therefore, the researchers approached respondents so conveniently in
crowded areas such as malls, Kuala Lumpur streets, university. The researchers used
Statistical Package for the Social Sciences (SPSS) for data analysis and they analysed the
reliability test of the survey questions answers for respondents to ensure the consistency of
items measure, frequency and percentage of demographic profile of all respondents
descriptive analysis that include the mean and standard deviation for all independent
variables (service quality, perceived price, brand image) and dependent variable which is five-
star guests satisfaction in Kuala Lumpur post COVID-19, correlation test between
independent variables and dependent variable of this study. The findings of this research
found that there is a positive relationship between service quality, perceived price, hygiene
and brand image with five-star hotel guests’ satisfaction in Kuala, Lumpur, Malaysia post
COVID-19. The study adds to the body of knowledge about factors that have relationship with
five-star hotel guests’ satisfaction in Kuala, Lumpur, Malaysia post COVID-19 and assist
hoteliers to impose policies based on the result of this study.
27
FACTORS INFLUENCING INTERNSHIP SATISFACTION AMONG HOSPITALITY AND TOURSM
STUDENTS
FERDINAND GIBDSON SANDAI, SELVI MADHIALAGAN
Supervisor: Syazwi Asna Bin Mazlan & Dr.Ahmad Rasmi Suleiman Albattat
ABSTRACT
This study is an all-around writing that examines the factors influencing internship satisfaction
on, not entirely settled to expand the degree of hospitality and tourism management
research. The scope of the study revolves around among hospitality and tourism students and
the research is based on quantitative method. The sample study covers hospitality and
tourism students that have participated in at least one internship. The findings of the study
shows that the individual factors, university support, job characteristics, organizational
environment and contextual factor has a significant relationship with internship satisfaction.
The study recommends that education institutions should ensure that students are placed in
workplaces that have the capacity to enable their students to put their theoretical knowledge
into practice. Also, future studies should include qualitative study in assessing the satisfaction
of students on internship.
28
THE IMPACT OF JOB ENVIRONMENT ON JOB PURSUIT INTENTION OF MSU TOURISM
GRADUATES
MUNEEF SALEM MOHAMMED BIN GATHA, SITI NORFAEZAH BINTI DAUD, MOHAMMED
FAISAL MOHAMMED BAGERI
Supervisor: Miss Amirah Binti Rasli & Dr Ahmad Rasmi Suleiman Albattat
ABSTRACT
This study explicates the deeper truth that the job environment needs to have a purpose for
students who graduate, especially in tourism careers. It provides important highlights for
people who graduate to get a job and avoid unemployment. The content of this study is to
influence the effect of job environment truth on people who graduate. The effect might be a
positive and negative vibe in employment life to search for work to support daily life. The
positive effect of job environment which clearly info would help the graduate's people to try
their luck into the company. Thus, the negative vibe is so tiring to try without getting
something. The finding techniques also included in this study applied to jobs based on the job
environment. The environment should be customized to the sort of candidate needed for the
work. However, nowadays there are many ways to get jobs through Job advertisements which
help students who graduate to get a job nowadays. Many job environments dispersed in
Malaysia would facilitate students graduating in tourism to try and choose which company
they like and dislike.
29
STUDENT MOTIVATION AND PERCEPTION IN TRIP FIELD
AJAYAN MURALY
Supervisor: Muhammad Hakim Bin Hamdan & Dr.Ahmad Rasmi Suleiman Albattat
ABSTRACT
Purpose: The aim of this study is to examine the importance of field trips as educational tools
to connect students to classroom concepts. Field trips are planned educational excursions or
outings to a specific location or setting. The quantitative research instrument was employed
for this study, and the type of questionnaire used was closed-ended. A convenience sampling
strategy is utilized to collect surveys from respondents who are currently studying in
Management and Science University, Shah Alam. Pre-screening questions were sent before
potential respondents were requested to participate in the survey to ensure that only valid
respondents were approached. The data was obtained via an online survey, with the Google
Forms questionnaire available on all social media channels. Participants who have experience
of field trip will be the study's focus population based on the target characteristics. Following
the distribution of the questionnaire via social media and the targeted locations, a total of
306 respondents provided responses based on the targeted factors. Result and Discussions:
The material acquired has been given, and the key conclusions of this study project have also
been reviewed, in order to better understand the topics of Experiential Learning: Student
Motivation and Perception of Field Trips. The findings of this study will contribute to a better
understanding of the experiential learning benefits of field trip. Future researchers can do
extensive research for future use. In conclusion, Field trips provide a chance to inspire and
connect students to enjoy and comprehend the subjects being taught in class. This builds a
student's knowledge base and encourages further learning and higher order thinking
techniques. Besides that, the recommendation for a successful field trip is plan everything
well in advance and develop clear learning objectives.
Keywords: Field trip, Motivation, Perception, Experiential
30
AWARENESS OF NIGHT MARKET IN SHAH ALAM REGARDING USED COOKING OIL
ZED AZREEN BINTI ZAMEL, GANESH A/L SRIKARAN
Supervisor: Ain Shamimi Ariffin & Dr.Ahmad Rasmi Suleiman Albattat
ABSTRACT
According to scientific knowledge, reusing used cooking oil or frying food in the same cooking
oil encourages lipid oxidative degradation constantly leads to the production of harmful
reactive oxygen species and a reduction in the cooking oil's natural antioxidant content which
has a negative impact on community health.
Therefore, the purpose of this study is to determine how well-informed awareness of night
market food outlet in Shah Alam regarding used cooking oil. Additionally, because using used
cooking oil has a detrimental impact on the people who eat at the food outlet it must been
avoid as well as awareness must be taken?
This review studies intends to raise awareness of night market food outlet in Shah Alam
regarding used cooking oil. As a result, this case study employs the method idea, with the
hypothesis addressed in the framework and the scope of the investigation will be determined
accordingly as well as the significance of the study highlighting the relevance of previous
research.
31
DETERMINANTS OF SHARING TRAVEL EXPERIENCES IN INSTAGRAM
AMMAR QAYYUM BIN FAKHRUL ARIFIN, ARIIF IMRAN HAKIM BIN MOHD IZHAR
Supervisor: Madam Rozzana Ihsanuddin & Dr.Ahmad Rasmi Suleiman Albattat
ABSTRACT
With Instagram, travellers now are easy to share their travel experiences to people. Shared
information on Instagram is acknowledged as a significant information source that may
influence travel decision making for future travellers. This research is to study why travellers
share their travel experiences on Instagram. Data were collected by using online survey
(google form) and it was tested with 384 respondents. Results showed that facilitators,
personality influence and inhibitors are determinants that led to actual sharing travel
experiences in Instagram.
32
ENHANCING IMAGE OF ESPORTS
MUHAMMAD SHOHI'BUL SYU'IB BIN SUNU PURNOWASITA, AMMAR IZZUDIN BIN AMIN
NORRASHID
Supervisor: Nurul Farah Izzah Binti Zailani
ABSTRACT
The study was conducted by using quantitative research methods. Then a questionnaire was
used to fully understand about how to enhance the image of esports and to identify the
variables that impact the sponsorship, marketing and generation response (measured by
favour, interest, and use). The variables studied were event image, perceived fit, attitudes
towards the brand as a sponsor, brand personality, brand associations, self-concepts and
brand identification. The results show that sport enthusiasts are more impacted by factors
such as marketing and sponsorship. This study will look at the role of the new generation,
marketing, sponsorship towards improving the image of esports. Esports are competitive
video games that have become a worldwide phenomenon with exponential growth in many
countries. Sponsorship and marketing has become an important matter for organizations,
since it can be a powerful tool to establish or change a company’s brand image, indeed, more
than 600 sponsorship agreements were signed in 2016 in the esport industry. This paper aims
at finding out how do sport and esport enthusiasts differ in their perception of the brand
image of a sponsoring brand. (Dal Re Annasilvia,.2018). The researcher decided to limit the
sample to 300 local tourists who visited the Klang Valley area. This paper also aims at finding
the same result for the new generation in Malaysia.
33
INTENTION IN USING TRAVEL AGENT SERVICE PROVIDER
YASOTHAH WASUDEWEN
Supervisor: Azizul Bin Jamaluddin & Dr.Ahmad Rasmi Suleiman Albattat
ABSTRACT
The study aims to provide insight into the unprecedented COVID-19 pandemic and its
potential influence on tourist behaviour.
34
INSTAGRAM USERS' AND INTENTION TO TRAVEL: A CASE STUDY OF SHAH ALAM
NUR FATTEHA BINTI JOHARI
Supervisor: Madam Rozzana Ihsanuddin & Dr.Ahmad Rasmi Suleiman Albattat
ABSTRACT
This research sought to fill in the gap between factors of Instagram that could lead on
intention to travel. Among the factors is Instagram influencer that believed to be the greatest
contributor on power exerted over the minds of others to travel a certain place. However,
there are questioning on celebrities and influencer of the Instagram marketing. Influencer
had been chosen more on using Instagram rather than celebrities. Apart from that, is to
discussed the attractiveness of Instagram features and that can give the impact to audiences
to follow whatever they like, especially in travelling. Lastly, the travel envy of Instagram’s user
that has assumed as the factors that can lead into the intention to travel. However, there are
also study that show the travel envy of Instagram user affect the audience in following the
life style. This research study is to find the more accurate finding for all three variables and
aim to maximize the benefit impact of Instagram and its usefulness on the intention to travel
35
UNDERSTANDING TOURIST MOTIVATIONS AND LOYALTY TO VISIT TOURISM
DESTINATIONS: A COMPARISON BETWEEN GENDERS
AZMIERA BINTI SAHARI, MUHAMMAD FIKRI BIN MOHAMED
Supervisor: Dr. Noraihan Binti Mohamad & Dr.Ahmad Rasmi Suleiman Albattat
ABSTRACT
Investigating the antecedents of tourist loyalty and its relationship with previous factors has
been the interest of researchers throughout time to approach the validity with the passage
of time. In this digital era, it also affects the perspective of tourists towards tourist
destinations in several of factors. This study, has tried to simultaneously analyze (i) the effect
of push factors, pull factors & eWOM towards tourist satisfaction, (ii) the effect of tourist
satisfaction towards tourist visits intentions, (iii) the effect of tourist visit intentions towards
tourist loyalty, and also (iv) determine whether there is a significant difference between
genders on tourist loyalty to tourism destinations in Shah Alam. The study has utilized a
convenience sampling approach in gathering data from 354 tourists from several tourist
places that the researcher has determined, adapting existing instruments for measuring push
factor, pull factor, tourist satisfaction, tourist visit intentions and tourist loyalty. Multiple
linear regression was used to examine the relationships among the variables and it’s showed
significantly every predictor. To determine significant on tourist loyalty between male and
female tourists, t-test were conducted and there is no significant between genders in this
study. Therefore, understanding tourism motivations, tourist satisfaction, tourist visit
intentions will help to develop tourism destination in order to meet tourist loyalty as a source
of destination’s competitive advantages.
36
THE EFFECT OF COVID-19 ON RISK PERCEPTION TOWARDS LOCAL TOURIST TRAVEL
EXPERIENCE AND SATISFACTION IN SHAH ALAM
HANI FATEN FATIHAH BINTI MOHAMAD FAUZI, MUHAMMAD AFIQ DINIE BIN NOR ARZAIMI
Supervisor: Miss Zakmalisa Erna & Dr.Ahmad Rasmi Suleiman Albattat
ABSTRACT
The Covid-19 pandemic has created global health crisis that has had a deep impact that
caused chaos on the global economy. Due to strict travel restrictions enforced by most
governments, the worldwide tourism sector has been destroyed by the Covid-19 pandemic.
Tourism was one of the industries hit hardest by the Covid-19 pandemic, which had a huge
negative impact on it. The goal of this study is to identify the effect of Covid-19 towards health
risk perception, safety perception and well-being perception towards local tourist travel
experience and satisfaction in Shah Alam that using a quantitative approach. Covid-19 has
effect tourist while travelling that caused the unpleasant experience and satisfaction. Aside
from that, the population of this study is mainly composed of local tourists in Shah Alam. The
studies have proven thrilling correlations between these variables. To finish this study, the
researcher uses survey method to gather data, with the questionnaire of 387 distributed using
social media platforms and Google forms to local tourist in Shah Alam, and the data has been
analysed using the Statistical Package for the Social Sciences (SPSS).
37
THE RELATIONSHIP BETWEEN PERCEIVED RISKS AND EVENT VISITORS’ BEHAVIOURAL
INTENTION IN THE OUTBREAK RECOVERY PHASE
SHARIFAH ERNE ATIERA BINTI SYED A’LUDDIN MARZUKI
Supervisor: Noor Zahra Binti Zamalik & Dr.Ahmad Rasmi Suleiman Albattat
ABSTRACT
The COVID-19 epidemic has impacted negatively on the worldwide event sector, due to travel
restrictions enforced by most governments. Visitors play an important role in the growth of
the event industry across the world. To reactivate the event sector, it's critical to evaluate risk
perceptions including health risk, psychological risk, and financial risk when determining
whether or not people would attend an event. The goal of this study was to look at the
relationship between perceived risk, such as health risk, psychological risk, and financial risk
perceptions, among local event visitors in Kuala Lumpur during the COVID-19 epidemic
recovery period. Furthermore, the literature explains how event visitors' risk perceptions
influence their intention to attend events. This study employs a quantitative approach that is
based on the use of a questionnaire. The sampling technique is the convenience sampling
technique. A total of 386 respondents were selected based on the convenience sampling
technique. A technique analysis of Pearson Correlation using SPSS version 29 was employed
to test the hypothesis model. The result found that all the independent variables were
insignificant to event visitor’s behavioural intention. It was concluded that independent
variables did not influence event visitors’ behavioural intention in the outbreak recovery
phase in Kuala Lumpur. As suggested, further studies to measure the relationship between
perceived risk, and an effect that affects event visitors’ behavioural intention in the outbreak
recovery phase.
Keywords:
Perceived Risks, Behavioural Intention, Outbreak Recovery Phase, Health Risk, Psychology
Risk, Financial Risk
38
THE KNOWLEDGE, ATTITUDE & PRACTICE TOWARDS POST COVID-19 AMONG DIVERS ON
SCUBA DIVERS ACTIVITY
NIK MUHAMMAD HAZIM BIN NIK AZMAN, WAN ZULHILMI BIN WAN SAIFUL BAHRIN,
MOHAMMAD ALIFF HAIKAL BIN ZAINAL ABIDN
Supervisor: Jane Anak Abi & Dr.Ahmad Rasmi Suleiman Albattat
ABSTRACT
Like any outdoor activity, there’s a few things that have changed whether it's small or drastic
changes on resuming any activities during post COVID-19. This same goes to the SCUBA diving
activity as the divers on their perception on participating changes ever since. Despite that,
there’s challenging when participating in this activity as divers tend to rent the equipment,
close to one another (difficult to maintain social distancing), increase of price, limited
pax/services and many more. Thus, this study is to look into the perception of divers doing
scuba diving activity during post COVID-19. The main factors of resuming back this scuba
diving consist of three (3) parts which are knowledge, attitudes and practices. Based on all
the factors described, there is a significant relationship between knowledge, attitude and
practices among divers with scuba diving activity.
39
FACTOR AFFECTING CUSTOMER LOYALTY TOWARDS AIRLINE INDUSTRY: CASE STUDY OF
AIRASIA
YAP ZI YING
Supervisor: Ain’ Shamimi Binti Arifin & Dr.Ahmad Rasmi Suleiman Albattat
ABSTRACT
The airline sector is crucial to society as it serves as the main mode of transportation.
Identifying the factors affecting customer loyalty has always been a significant issue in the
airline sector as it directly affects an airlines business. Malaysia airline industry is working hard
to maintain its customer base of loyal passengers in order to cultivate airline loyalty. In recent
years, the low-cost carriers have risen to prominence as leading firms in the airline business.
It is important to look at factors affecting customer loyalty in AirAsia since it is the largest low-
cost airline in Malaysia. However, limited research has been undertaken on factors affecting
customer loyalty in AirAsia. The aim of this study is to determine the factors affecting
customer loyalty towards the airline industry, together with a focus on AirAsia as a case study,
by relating service quality, customer satisfaction, customer feedback, and corporate image
and reputation to customer loyalty. This study used the quantitative research approach with
a cross-sectional research design. The researcher used convenience sampling to collect data
from 384 passengers who have been flying with AirAsia in KLIA 2 by distributing online
questionnaires. The data was analysed by using Statistical Package for Social Sciences (SPSS,
Version 29). Multiple Linear Regression Analysis was used to test the research hypothesis. The
findings showed that customer satisfaction and corporate image and reputation have a
significant impact on customer loyalty in AirAsia. However, service quality and customer
feedback were found that have no significant impact on customer loyalty in AirAsia.
Keywords:
Customer Loyalty, Airline Industry, AirAsia, Service Quality, Customer Satisfaction, Customer
Feedback, Corporate Image and Reputation
40
UNDERGRADUATE STUDENTS’ ATTITUDES AND PERCEPTIONS TOWARDS A CAREER IN
HOSPITALITY AND TOURISM INDUSTRY IN POST-COVID
SITI SAHERA BINTI SAPRI, SUMAIYAH BINTI A YAZID
Supervisor: Nurul Amirah Binti Rasli & Dr.Ahmad Rasmi Suleiman Albattat
ABSTRACT
The purpose of this study is to look at the attitudes and views of current undergraduate
tourism and hospitality students from private universities in and around Shah Alam about
careers in the industry. The study focuses on examining and quantitative. Students are
focused about the respondent's relationship with the job environment, promotional
opportunity, future careers, and the wages and benefits provided by the industry.
41
IMPACT OF CUSTOMER EXPERIENCE DESIGN IN HOTEL INDUSTRY
RAVIN KUMAR A/L MANIVANNAN
Supervisor: 'Izzah Safuraa Binti Mahmudin & Dr.Ahmad Rasmi Suleiman Albattat
ABSTRACT
Hotel interior design has the important role in forming customer’s experience, by creating the
sense of value, by gathering symbolic meanings, and by shaping the overall experience. Hotel
design is closely connected to creation and transmission of messages and meanings to guests;
all this suggests the significant role of design as a marketing segmentation tool, as well as
promoting the specific identity in this highly competitive industry.
42
THE IMPACT OF COVID -19 PANDEMIC ON LOCAL TOURIST TRAVEL RISK AND DECISION
MAKING IN SHAH ALAM
NUR AIMAN NAJIHAH BINTI ABU HASSAN, FARRA AMELENA BINTI MOHD HATTA
Supervisor: Noor Zahra Binti Zamalik & Dr.Ahmad Rasmi Suleiman Albattat
ABSTRACT
This study intends to investigate how the Covid-19 epidemic has affected travel risk and
decision-making among local tourists in Shah Alam. We examine local visitors' travel risk and
decision-making, as well as its impact on society, under the influence of the pandemic using
a sample of 384 respondents. Using a convenience sample technique, the data was gathered
from social media networks and analysed using the SPSS version 29 tool. The results show
that views of travel risk and management have been significantly impacted by the COVID-19
pandemic. The Post-Covid-19 Pandemic's Impact on Local Tourist Travel Risk was significantly
correlated with risk destination perception, media influence, and financial risk in Shah Alam.
A moderating impact of post-COVID was also observed by the results.
Keywords: post covid-19, risk destination, media influence, financial risk, decision making.
43
FACTORS INFLUENCING VISITORS' ATTITUDE TOWARDS INTERNATIONAL FESTIVAL IN POST
PANDEMIC
WONG JING YAN
Supervisor: Nur Amirah Binti Mazme & Dr.Ahmad Rasmi Suleiman Albattat
ABSTRACT
Today, it is believed that festivals greatly contribute to the worldwide cultural and economic
growth. The growth of cultural tourism in the host communities is significantly impacted by
the festivals. By organizing festivals in local settings, festival organizers are increasingly
developing yearly events around historical and cultural themes in order to draw attendees
and foster a sense of place in the host countries. There is no one particular group whose needs
are being addressed by the need for festivals and events. In addition to the social and cultural
advantages, the holding of events frequently grows as a result of the tourist and economic
potential. Numerous scholars disagree that festivals help local communities play a crucial role
in the growth of tourism. The objective of this study is to determine the factors influencing
visitors' attitude towards international festivals on visitor’s attitudes in post-pandemic. The
objective of this study is to identify the attitude of visitors to the Covid-19 protocol in
international festivals during the post-pandemic, and how tourist’s attitudes towards festival
attractiveness during the attendance of international festival. In addition, to know if the
visitor’s attitude towards accommodation service during the international festival is affected
or not. The study was conducted by applying a quantitative approach that is based on the use
of questionnaire. The use sampling techniques is convenience sampling technique. The target
respondent in this study is 389 local visitors as the sample size. The survey questionnaires
were administered through online with the visitors or the respondents in Klang valley area. A
5-Point Likert scale was used to measure tourist’s satisfaction.
44
FACTORS INFLUENCING SATISFACTION INTENTION AMONG MSU STAFF AND STUDENTS
TOWARD FOOD COURTS AT THE HUB MSU
NABILA SYUHADA BINTI MOHD ZUHAIR, BADIUZZAMAN ARIF BIN AFANDI, MUHAMMAD
NAQEEB BIN MOHAMMED LUTFI
Supervisor: Fara Nadia & Dr.Ahmad Rasmi Suleiman Albattat
ABSTRACT
This chapter introduces the research's good starting point. It begins with an explanation of
the study's context before continuing to a problem statement, research question, and
research purpose. Following that, the significance of the study, the scope of the study, and
the operational definition about factors influencing satisfaction and revisit intention among
MSU staff and students toward food courts at the HUB MSU. This chapter will also conclude
with a summary of the research.
45
LEVEL OF AWARENESS TOWARDS WATER SAFETY AMONG MSU STAFF
SITI NURHALIZA BT MOHD HARRIS
Supervisor: Muhd Asraf Zulzali & Dr.Ahmad Rasmi Suleiman Albattat
ABSTRACT
The purpose of this study is to examine the significance level of awareness towards water
safety. Level of awareness towards water safety in knowledge, attitude, and practices will be
assess using questionnaire. Methods: descriptive research will be used for parents or guardian
among MSU staff in Shah Alam by using convenience technique. The questionnaire will be
distributed through google form and Qr code. Conclusion: Water safety awareness appears
to be an effective strategy to persuade people to be more aware while they are around water
that might giving the consequence
46
A Study of Outdoor Recreation Motivation and Activity Preferences post COVID-19
AFRINA BT ASNA, SITI SAFFAH SAFFIRAH BINTI JOSEPH
Supervisor: Jane Anak Abi & Dr.Ahmad Rasmi Suleiman Albattat
ABSTRACT
Since the quarantine phase of COVID-19 in Malaysia has ended, people become more eager
to participate in outdoor recreation activities in order to engage more with the nature and
stay healthy. The demand for outdoor leisure activities among Malaysians is increasing,
however there has been a shortage of surveys concentrating on outdoor recreation for
students from private universities, particularly those from City Campus. This study was
conducted to identify the motivational factors that lead to the participation of outdoor
recreation activities trend during the post-covid among the student of Management and
Science University from SHCA faculty. Knowledge, relaxation, socialization and covid-built
motivation act as independent variable while the dependant variable is activity preferences
in outdoor recreation.
47
The Impact of Food Image on Tourists Intention to Revisit Hipster Cafe: A Case Study in
Kuala Lumpur
ANIS SHAHIDAH BINTI MOHAMAD ASRI, NUR ATHIRAH BINTI JAZLAN
Supervisor: Norshasyimah Jusoh , Muhammad Hakim & Dr.Ahmad Rasmi Suleiman Albattat
ABSTRACT
Hipster Cafe has grown in line with the hipster ideology of the food and beverage industry.
Hipster, according to Greif (2016), the term hipster refers to "rebel consumers" who describe
their lifestyle and purchases in ways that vary from the standard. Interrelated with this was
the introduction of the hipster concept into the food industry. Food standard plays an
important factor in keeping hipster cafes competitive in the foodservice industry. As a result,
this study aims to find out what tourist think about the hipster phenomenon, food standard
and restaurant environment of Hipster Cafe, as they have been recognized as regular visitors.
48
FACTORS INFLUENCING SUSTAINABILITY OF MALAY TRADITIONAL DESSERTS AMONG
MILLENNIAL GENERATION IN SHAH ALAM
NURUL NABILAH BINTI MOHAMMAD KAMAL, LISA AULIA BINTI ABDUL WAHAB
Supervisor: Chef Abdull Rahman & Dr.Ahmad Rasmi Suleiman Albattat
ABSTRACT
This study will be conducted on factors influencing sustainability of Malay traditional desserts
among millennials generation in Shah Alam by related knowledge about traditional desserts,
eating habits, exposure towards sustainability of Malay traditional desserts. Traditional Malay
desserts is requiring unique preparation techniques that were created by a group of
individuals with similar cultural traditions and lifestyles in a certain region. Towards in modern
era, millennials generation not all of them have experience making and preparing Malay
desserts. This study analysis of 401 respondents based on Krejci and Morgan Formula, in Shah
Alam is going to be obtained using online and physical survey questionnaires by using SPSS to
analyse the data collected. Through the distribution of questionnaires, cross-sectional data
will be gathered, with a great emphasis on the millennial’s generation in Shah Alam. To gather
data, respondents will fill out questionnaires, which are the primary research instrument. The
questionnaires and survey will be conducted online and physical as it will be easily accessible
to any targeted group of millennials generation. Based on the results of this research, there
is a relationship between all variables towards sustainability of Malay traditional desserts with
varying strength. Therefore, this study aims to explore the factors influencing sustainability
of Malay traditional desserts among millennials generation in Shah Alam.
Keywords: traditional Malay desserts, eating habits, exposure, knowledge, millennial
generations, sustainability of Malay desserts.
49
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