FINANCIAL COMPARISON
How did it all go wrong?
Master All Your Money Moves
VISION
We are building:
The first to market real-time
home loan bidding platform
An unbiased, consumer-centric
financial comparison website
HOME LOAN BIDDING
Step 1
Set-up your mortgage auction
“Only a fool goes out and searches for
home loans on his own - a wise man lets
lenders & brokers come to him”
Step 2
Watch banks bid
Step 3
Pick your preferred loan option
UNBIASED FINANCIAL COMPARISON “You shall have all the weapons
to master your money moves.”
Credit Cards
Calculation Functionality
+14 sub-categories Comparison Functionality
Sort Functionality
Loans Filter Functionality
Ratings
+8 sub-categories
Investing
+5 sub-categories
Insurance (coming soon)
+8 sub-categories
Utilities & More (coming soon)
+4 sub-categories
WHY SINGAPORE?
Essential hub to penetrate greater
South East Asia
We are live in: Markets we want to enter:
Favourable ecosystem of investors = Singaporean fintech companies raised
Friendly government regulations
US$735 million
Unrivalled physical and digital infrastructure
in 2019, a 69% increase compared to
the same period last year
MARKET SIZE (SG) “Wisdom is nothing
without opportunity.”
Yearly Product Searches New Home Loan New Life Insurance
Sign-Ups Sign-Ups
via Google SG
86,000 15,900
(generic product searches for products
New Health
5.6listed on ROSHI only)
Insurance Sign-Ups
million+
63,000
Personal New P2P Loans
Loans Granted Granted
373,000 4,400
Credit Card New Robo-Advisor
Sign-Ups Account Sign-Ups
216,209 36,600
COMPETITVE OVERVIEW
“If you know both yourself and your enemy, you
can win a hundred fights without a single loss.”
ESTABLISHED PLAYERS RULE THE “Master SEO and you shall
FINANCIAL COMPARISON SPACE master financial comparison.”
Market Leaders (SG) Avg. Monthly Organic Search Site Traffic
Unique Visitors (SG) Attribution (Singapore 2020)
871,636 84% 61% 69% 63%
618,297
285,431
101,717
103,034
*.com domain targeting multiple markets
**non-unique pages
COMPETITIVE OVERVIEW
Indicative category strength based on website traffic
Credit Cards
Travel Insurance
Home Loans
Personal Loans
Saving Accounts
Fixed Deposits
Online Brokerage
Robo Advisor
Blog
How we will catch
ONE MILLION
unique visits
Search $ By adding FREE
Our Founder is one of disruptive money tools &
By developing a brand
the best Search in a non-branded industry services
specialists in the market Raid-hailing comparison
By keeping operational
costs at a minimum app | gold bullion e-
commerce platform |
(freelancers/outsourced) budget management |
stock / crypto demand
tool
Data lead blog/social post
Only develop blog/social posts
where we know there is
demand/relevance
REVENUE MODEL
LOAN BROKERAGE
COMMISSION
PRODUCT SPONSORSHIPS
Financial Home Loan
Comparison Bidding
AFFILIATE COMMISSION MONTHLY SUBSCRIPTION
FEE (LENDERS)