Sep/Oct-17

PAUL MITCHELL
INTRODUCING INVISIBLEWEAR
Beautifully Undone
PAUL MITCHELL NEON
#STICKITTOBULLYING
October is National Bullying Prevention Month
BREAST CANCER AWARENESS
UNITED IN PINK
Creating Awareness, One Product at a Time
HOLIDAY 2017
GIVE MORE LOVE
Gi Sets + Minis Galore
NEURO
INTRODUCING NEURO LIQUID
PAUL MITCHELL NEON
GOOD
VIBRATIONS
Neon Brings the Back-to-School Party
PAUL MITCHELL PROFESSIONAL COLOR
GET FREE
SWATCH
SUPPORT
Learn How to Score It
AWAPUHI WILD GINGER
SUMMER HAIR REVIVAL
Service Treatments for Every Guest
SEPTEMBER/OCTOBER 2017
SEE PAGE 44 FOR CLASS INFORMATION


CONTENTS
September/October 2017
1234
section section section section
WHAT’S NEW?
Hair care that’s all about embracing the beauty of imperfection and making chic simple. Introducing InvisiblewearTM...............................page 1
INVISIBLEWEARTM Introduction..................................page 03 Salon Kit.........................................page 08 Stylist Kit........................................page 10 Take HomeSM Kit............................page 11 Display............................................page 12 Get The Look Kit......................... page 13
WHAT’S NOW?
Check out the latest in promotions and savings for this bi-monthly period........................................... page 14
PAUL MITCHELL NEONTM #StickItToBullying—our newest awareness campaign................page 15
UNITED IN PINK
Paul Mitchell® proudly supports Bright Pink®...................................page 18
PAUL MITCHELL®
Save on hairsprays ...................page 20 TEA TREE SCALP CARE
Complete Anti-Thinning Kits...page 22
MITCH®
Geo Cameron
#MitchTrickContest Kits..............page 28
PRO TOOLSTM
Buy one get one
Express Ion Duos......................page 30
THE COLOR XG®
Color Artist Kit............................page 34
WHAT’S NEXT?
Art, Business + Culture: Look at new ways to know and grow your business with John Paul Mitchell Systems®..................................... page 39
SAVINGS SNAPSHOT
Tear out for quick reference......page 38
BEHIND THE BOTTLE
People, Products, Programs, Passion + Promise: allow us to
share our story with you...........page 40
INTEGRATED MARKETING
Best practices for using
support materials.......................page 42
IN-SALON EDUCATION
Check out the latest in-salon education. Schedule dates on
the calendar and motivate your
sta today......................................page 44
WHAT’S NOTABLE?
We take pride in providing support following the launch of new brands, products and tools. Enjoy the latest and greatest ongoing opportunities............................. page 46
STILL NEW + VERY NOW
NeuroTM Liquid................................page 47
WHAT’S NEW?
Introducing Paul Mitchell® InvisiblewearTM, a complete line of hair care and styling products that's all about embracing the beauty of imperfection and making chic simple.
HOLIDAY
Gift sets + minis galore............page 54
PRINTED IN THE U.S.A. (NN0917) ® Registered Trademarks of John Paul Mitchell Systems®




Introducing
INVISIBLEWEARTM Beautifully Undone
In today’s no- lter beauty world, there’s nothing more desirable than e ortless
cool. It’s that tousled, touchable look, an everyday, undone elegance. InvisiblewearTM is all about embracing the beauty of imperfection and making chic simple. It’s the ultimate cheat code—freedom from a complex routine.
InvisiblewearTM Shampoo
Preps Texture – Builds Volume
• What it does: Cleanses and preps hair, creating the perfect foundation for e ortless, undone looks.
• How it works: Volumizes, builds texture and adds life to dull hair.
• Added bonus: Lightweight formula infused with velvet ower softens strands for added manageability.
InvisiblewearTM Conditioner
Preps Texture – Builds Volume
• What it does: Detangles hair and builds body to create the foundation for a perfectly undone style.
• How it works: Moisturizes, replenishes and leaves a glossy shine.
• Added bonus: Lightweight formula infused with velvet ower softens strands for added manageability.
InvisiblewearTM
Boomerang Restyling MistTM
Detangles – Revives
• What it does: Detangles hair and reworks lifeless looks for an easy refresh.
• How it works: Moisturizes and revitalizes second-day hair, creating an instant styling boost.
• Added bonus: Lightweight formula infused with velvet ower leaves hair soft and helps ghts frizz.
InvisiblewearTM Memory ShaperTM
Undone De nition – Soft Memory
• What it does: Shapes gorgeous, undone de nition with a natural nish.
• How it works: Adds exibility and rich shine.
• Added bonus: Lightweight formula infused with velvet ower leaves hair touchably soft for added manageability.
InvisiblewearTM Volume WhipTM
Humidity Resistance – Natural Hold
• What it does: Whips up airy volume with a long-lasting, crunch-free hold. Perfect for beautiful blowouts or to air dry for a natural nish.
• How it works: Conditioning, alcohol-free mousse adds shine and helps banish frizz with humidity control.
• Added bonus: Infused with velvet ower for touchable softness and manageability.
InvisiblewearTM Blonde Dry Shampoo
Extends Blowout – Refreshes Hair
• What it does: Super- ne tinted mist absorbs oil with undetectable coverage.
• How it works: Refreshing formula revives a range of light hair colors between washes.
• Added bonus: Leaves hair feeling clean and fresh, extending the life of your blowout.
InvisiblewearTM Brunette Dry Shampoo
Extends Blowout – Refreshes Hair
• What it does: Super- ne tinted mist absorbs oil with undetectable coverage.
• How it works: Refreshing formula revives a range of dark hair colors between washes.
• Added bonus: Leaves hair feeling clean and fresh, extending the life of your blowout.
InvisiblewearTM OrbitTM Hairspray
Finishing Spray – Natural Hold
• What it does: Boosts volume and tames yaways while nishing styles with beautiful brushability.
• How it works: Fine, layerable mist provides 360° support to resist humidity and ght frizz.
• Added bonus: Infused with velvet ower for softness, so hair is never sti or crunchy.
TTTSize Salon Retail Size Salon Retail
Size Salon Retail Size Salon Retail
8.5 oz. $7.50 $14.99 8.5 oz. $6.99 $13.99
Size Salon Retail Size Salon Retail Size Salon Retail Size Salon Retail
6.8 oz. $9.25 $18.50 4.7 oz. $8.99
3.4 oz $3.60 $5.99
10.14 oz. $5.99 $11.99
33.8 oz. $11.99 $23.99
3.4 oz $4.20 $6.99
10.14 oz. $6.50 $12.99
33.8 oz. $12.50 $24.99
1.5 oz. $5.40 $8.99
9.5 oz. $9.99 $19.99
$17.99
4.7 oz.
$8.99
$17.99
p.4


Relaxed, lived-in looks are easier than ever with the new InvisiblewearTM collection.
InvisiblewearM
Undone Texture Hairspray
Instant Texture – Natural Volume
• What it does: Adds sexy, undone texture and body for e ortless styling.
• How it works: Volumizes and gives life to at hair for natural movement with a touchable hold.
• Added bonus: Infused with velvet ower to soften strands for added manageability.
InvisiblewearM Pump Me UpM
Instant Volume – Texture Powder
• What it does: Adds incredible volume, texture and grip at the root.
• How it works: Boosts body, bulks up strands and creates instant volume right where you want it, revitalizing at, limp hair.
• Added bonus: Disperses invisibly.
Size Salon Retail Size Salon Retail
1.5 oz. $5.40 $8.99
6.3 oz. $9.50 $18.99
0.35 oz.
$11.50
$22.99
p.5


Introducing
INVISIBLEWEARTM SALON KIT
Stock Up Early to Receive Free Take HomeSM Sampling and Merchandising Support
Purchase:
3–InvisiblewearTMShampoo,10.14oz.
3 – InvisiblewearTM Conditioner, 10.14 oz.
3 – InvisiblewearTM Boomerang Restyling MistTM, 8.5 oz. 3 – InvisiblewearTM Memory ShaperTM, 8.5 oz.
3 – InvisiblewearTM Blonde Dry Shampoo, 4.7 oz.
3 – InvisiblewearTM Brunette Dry Shampoo, 4.7 oz.
*Perks members get double the points on this purchase. For a limited time.
4–InvisiblewearTMUndoneTextureHairspray,6.3oz. 4 – InvisiblewearTM OrbitTM Hairspray, 9.5 oz.
4 – InvisiblewearTM Volume WhipTM, 6.8 oz.
4 – InvisiblewearTM Pump Me UpTM, 0.35 oz.
Receive Free:
1–InvisiblewearTMShampoo,33.8oz.
1 – InvisiblewearTM Conditioner, 33.8 oz.
1 – InvisiblewearTM Boomerang Restyling MistTM, 8.5 oz. 1 – InvisiblewearTM Memory ShaperTM, 8.5 oz.
1 – InvisiblewearTM Blonde Dry Shampoo, 4.7 oz.
1 – InvisiblewearTM Brunette Dry Shampoo, 4.7 oz.
1 – InvisiblewearTM Undone Texture Hairspray, 6.3 oz. 1 – InvisiblewearTM OrbitTM Hairspray, 9.5 oz.
1 – InvisiblewearTM Volume WhipTM, 6.8 oz.
1 – InvsiblewearTM Pump Me UpTM, 0.35 oz.
3 –AcrylicMerchandiserCubes
1 – InvisiblewearTM Brochure
10 – InvisiblewearTM Foil Trio, containing:
• InvisiblewearTM Shampoo, 0.25 oz.
• InvisiblewearTM Conditioner, 0.25 oz.
• InvisiblewearTM Memory ShaperTM, 0.25 oz.
Salon Special
$298.00
Salon Value
$410.95
Salon Savings
27%
p.H
p.I


Introducing
INVISIBLEWEARTM STYLISTKIT
Build Your Foundation for Cool-Girl Looks at a Beautiful Price
SALONS AND GUESTS SAVE
19%
Introducing
INVISIBLEWEARTM TAKEHOMESM KIT
Save on Travel-Friendly Essentials That Keep Clients E ortless On the Go
SALONS AND GUESTS SAVE
19%
Save on the Purchase of:
1 – InvisiblewearTM Shampoo, 10.14 oz.
1 – InvisiblewearTM Conditioner, 10.14 oz.
1 – InvisiblewearTM Boomerang Restyling MistTM, 8.5 oz. 1 – InvisiblewearTM Memory ShaperTM, 8.5 oz.
1 – InvisiblewearTM Volume WhipTM, 6.8 oz.
1 – InvisiblewearTM Undone Texture Hairspray, 6.3 oz. 1 – InvisiblewearTM Brunette Dry Shampoo, 4.7 oz.
1 – InvisiblewearTM Blonde Dry Shampoo, 4.7 oz.
1 – InvisiblewearTM OrbitTM Hairspray, 9.5 oz.
Save on the Purchase of:
1 – InvisiblewearTM Shampoo, 3.4 oz.
1 – InvisiblewearTM Conditioner, 3.4 oz.
1 – InvisiblewearTM Undone Texture Hairspray, 1.5 oz. 1 – InvisiblewearTM OrbitTM Hairspray, 1.5 oz.
Salon Special
$59.99
Salon Value
$73.69
Sugg. Retail
$119.99
Salon Special
$14.99
Salon Value
$18.60
Sugg. Retail
$24.99
p.10
p.11


Introducing
INVISIBLEWEARTM PUMPMEUPTM DISPLAY
Introducing
INVISIBLEWEARTM GETTHELOOKKIT
Increase Take HomeSM Revenue with a Product Cocktail to Boost Volume, Texture and Shine
Introduce InvisiblewearTM to guests by positioning
thePumpMeUpTM glori er at the Reservation Desk.
Created to re ect the InvisiblewearTM story, the double-sided header card also o ers versatility. One side highlights Pump Me UpTM in our easy, on-the-go size. The other
side has a beautiful model image and is designed to complement other products from the InvisiblewearTM collection.
SALONS AND GUESTS SAVE
19%
Pump Me UpTM Display: Purchase:
6 – InvisiblewearTM Pump Me UpTM, 0.35 oz.
Receive Free:
1 – InvisiblewearTM Pump Me UpTM Display with Double-Sided Header Card
Save on the Purchase of:
1 – InvisiblewearTM Boomerang Restyling MistTM, 8.5 oz. 1 – InvisiblewearTM Volume WhipTM, 6.8 oz.
1 – InvisiblewearTM Pump Me UpTM, 0.35 oz.
Salon Special
$68.97
Salon Value
$80.97
Revenue Potential
$68.97
Double-Sided Header Card
Salon Special
$22.99
Salon Value
$28.24
Sugg. Retail
$45.99
p.12
p.13
INVISIBLEWEAR GLORIFER HEADER CARD 4c CMYK/0 + GLOSS AQ
THIS AREA MUST BE EXACT HEIGHT OF HEADERCARD SLOT. PLEASE EXTEND OR SHORTEN GREY BOX AND DIELINE AS NECESSARY.
ART IS ACTUAL SIZE :
20.4 inches long + height of headercard slot
SCORE
ART IS ACTUAL SIZE : 4.5 inches wide
(IWD17C)
PUMP ME UP
Bulk up strands and add texture in seconds.


WHAT’S NOW?
Discover the latest in promotional favorites and enjoy exciting savings.
PAUL MITCHELL NEONTM #STICKITTOBULLYING KIT
Free Emoji Stickers and Neon Coin Purse
October is National Bullying Prevention Month. Join us in spreading awareness on social media and creating Bully-Free Zones in the community with our #StickItToBullying campaign.
#StickItToBullying Kit
Save on the Purchase of:
1 – Sugar Cleanse, 10.14 oz. 1 – Sugar Rinse, 10.14 oz.
1 – Sugar Cream, 6.8 oz.
Receive Free:
1 – Emoji Sticker Set 1 – Neon Coin Purse
Salon Special
$15.99
Salon Value
$19.50
Sugg. Retail
$32.00
Deals / p.15


EMOJI COLLECTION EXPRESS ION TOOLS
Take the Conversation O ine with the New Paul Mitchell® Pro ToolsTM Limited Edition Emoji Collection
NEON TEMPORARY COLOR HAIRSPRAYS
Limited Edition Emoji Express Ion Smooth®+
Limited Edition Emoji Express Ion Dry®+
Neon Temporary Color Hairsprays
Neon Temporary Color Hairsprays, 1.5 oz.
Neon Temporary Color Hairspray Display
Save on the Purchase of:
3 – Neon Temporary Color Hairspray, Midnight Dream, 1.5 oz. 3 – Neon Temporary Color Hairspray, Power Pink, 1.5 oz.
3 – Neon Temporary Color Hairspray, Blue Bliss, 1.5 oz.
3 – Neon Temporary Color Hairspray, Glam Green, 1.5 oz.
3 – Neon Temporary Color Hairspray, Purple Love, 1.5 oz.
Receive Free:
1 – Neon Temporary Color Hairspray Display
Limited Edition
SALONS SAVE
20%
Salon Price
$79.99
Sugg. Retail
$119.99
Salon Price
$84.99
Sugg. Retail
$129.99
– Midnight Dream – Power Pink
– Blue Bliss
– Glam Green
– Purple Love
Salon Price
$5.99
Sugg. Retail
$9.99
Salon Special
$83.99
Salon Value
$104.85
p.16 / Deals
Deals / p.17


UNITED IN PINK
Together We Stand Against Breast and Ovarian Cancer
Paul Mitchell® proudly supports Bright Pink’s mission to save women's lives from breast and ovarian cancer by empowering them to live proactively at a young age. Together we are United in Pink to educate, support and empower!
MERCHANDISING 101
Bring awareness to the cause and tell a powerful story in your own salon with clean and colorful United in Pink displays in the Take HomeSM or Reservation Desk areas.
United in Pink
Super Skinny® Serum, 5.1 oz.
Salon Price Sugg. Retail
$10.00 $19.99
United in Pink Stay Strong®, 9.0 oz.
Salon Price Sugg. Retail
$9.50 $18.99
United in Pink Paddle Brush
Salon Price
$6.59
Sugg. Retail
$10.99
United in Pink Sculpting Brush
Salon Price Sugg. Retail
$3.59 $5.99
p.18 / Deals
Paul Mitchell® proudly supports Bright Pink® in spreading the word about prevention and early detection.
Donate directly at crowdrise.com/unitedinpink.
Cut here


SAVE 30% ON YOUR
FAVORITE HAIRSPRAY
FromNaturaltoFlexibletoFirmandLong-Lasting,PaulMitchell® HairspraysHaveYouCovered
So Hold
TOUCHABLE TEXTURE
Save on the Purchase of:
Super Clean Light®
Flexible Hold
WORKABLE TEXTURE
Save on the Purchase of:
Super Clean Spray® Worked Up®
Hold Me TightTM
Extra-Body Finishing Spray®
Firm Hold
MAXIMUM VOLUME
Save on the Purchase of:
Super Clean Extra®
Stay Strong®
Extra-Body Firm Finishing Spray®
p.20 / Deals
PAUL MITCHELL®
HAIRSPRAY ORDER FORM
Choose Your Quantities and Share with Your Salon Consultant or Professional Store Associate Today!
Super Clean Light®, 10 oz. NATURAL HOLD - FINISHING SPRAY
Worked Up®, 11 oz.
QUICK DRYING - WORKING SPRAY
Salon Special Salon Value Sugg. Retail
$6.75 $9.00 $13.49
Hold Me TightTM, 11 oz.
TOUCHABLE HOLD - FINISHING SPRAY
Salon Special Salon Value Sugg. Retail
$6.75 $9.00 $13.49
Extra-Body Finishing Spray®, 12 oz. FLEXIBLE HOLD - MAXIMUM VOLUME
Salon Special Salon Value Sugg. Retail
$7.13 $9.50 $14.24
Extra-Body Firm Finishing Spray®, 11 oz. EXTREME HOLD - MAXIMUM VOLUME
Salon Special Salon Value Sugg. Retail
$7.13 $9.50 $14.24
Salon Special Salon Value
$5.91 $8.50
Sugg. Retail
$11.81
QTY.
QTY.
Super Clean Spray®, 10 oz. TOUCHABLE HOLD - FINISHING SPRAY
Salon Special Salon Value
$5.91 $8.50
Sugg. Retail
$11.81
QTY.
QTY.
Super Clean Extra®, 10 oz. MAXIMUM HOLD - FINISHING SPRAY
Salon Special Salon Value
$5.91 $8.50
Sugg. Retail
$11.81
QTY.
QTY.
Stay Strong®, 11 oz.
FAST DRYING - FINISHING SPRAY
Salon Special Salon Value Sugg. Retail
$7.13 $9.50 $14.24
QTY.
QTY.
Deals / p.21
Cut here


TEA TREE SCALP CARE SALON KIT
TEA TREE SAMPLING
Sept/Oct 2017 Tea Tree Sampling Promotion
Available September 2017-March 2018
Save on the Purchase of:
3 – Scalp Care Anti-Thinning Shampoo, 10.14 oz. 3–ScalpCareAnti-ThinningConditioner,10.14oz. 3 – Scalp Care Anti-Thinning Tonic, 3.4 oz.
3 – Scalp Care Anti-Thinning Root Lift Foam, 6.8 oz. 3 – Scalp Care Anti-Thinning Take HomeSM Kit*
*Scalp Care Take HomeSM Kit Includes:
1 – Scalp Care Anti-Thinning Shampoo, 3.4 oz.
1 – Scalp Care Anti-Thinning Conditioner, 3.4 oz. 1 – Scalp Care Anti-Thinning Tonic, 1.7 oz.
Receive Free (over a $98 value):
Increase salon revenue by sampling the bestselling
Tea Tree Special Shampoo® when you focus on TeaTreegelsandwaxestopromotefallgroomingtrends.
Download sampling business-building techniques and POP featuring stylers at paulmitchellpro.com → Business-Building → Salon Merchandising → Downloadable Salon Support.
Tea Tree Special
Purchase:
3 –TeaTreeStylingGel®,6.8oz. 3 – Tea Tree Styling Wax®, 6.8 oz.
Receive Free:
24– Tea Tree Special Shampoo® Foil Packs with Free Merchandising Dispenser
SALONS SAVE
39%
1 – Scalp Care Anti-Thinning Shampoo, 33.8 oz.
1 –ScalpCareAnti-ThinningConditioner,33.8oz.
1 – Scalp Care Anti-Thinning Root Lift Foam, 6.8 oz. 3 – Scalp Care Anti-Thinning Sampler
1 – Tea Tree Wash HouseSM Organizer
1 – Scalp Care Anti-Thinning POP
1 – Scalp Care Thinning Hair Solutions Guide
Salon Special
$179.00
Salon Value
$294.85
Salons Save
39%
Salon Special
$50.24
Salon Value Save
$56.25 11%
p.22 / Deals
Deals / p.23


TEA TREE
DUOS
Stock Up and Save up to 34% on Your Favorite Tea Tree Stylers & Treatments
SAVE OVER 10% ON SELECT
TEA TREE GALLONS
Enhance the Backbar Experience with Tea Tree Favorites in Professional Sizes
SALONS SAVE UP TO
34%
Tea Tree Special
Save on the Purchase of:
2 – Tea Tree Firm Hold Gel®, 6.8 oz.
Tea Tree Special
Save on the Purchase of:
2 – Tea Tree Hair and
Scalp Treatment®, 6.8 oz.
Salon Special Salon Value
$10.99 $16.76
Lemon Sage
Save on the Purchase of:
2 – Lemon Sage
Thickening Spray®, 6.8 oz.
Salon Special Salon Value
$10.99 $14.26
Tea Tree Special
Save on the Purchase of:
1 – Tea Tree Special Shampoo®, 1 G
Tea Tree Hair and Body
Save on the Purchase of:
1 – Tea Tree Hair and Body Moisturizer®, 1 G
Lavender Mint
Save on the Purchase of:
1 – Lavender Mint Moisturizing ShampooTM, 1 G
Salon Special Salon Value
$10.99 $13.00
Sugg. Retail
$22.00
Sugg. Retail
$22.00
Sugg. Retail
$22.00
Salon Special
$37.99
Salon Value
$42.50
Salon Special
$37.99
Salon Value
$42.50
Salon Special
$44.49
Salon Value
$49.76
p.24 / Deals
Deals / p.25


AWAPUHI WILD GINGER® SAMPLING PROGRAM
Take Advantage of Sampling to Attract New Clients
AWAPUHI WILD GINGER®
GET THE LOOK
Two New Fashion-Inspired Collections with Get The Look Step-by-Steps
September/October Sampling Opportunity
Purchase:
6 – HydroCream Whip®, 6.7 oz.
Receive Free:
1 – Awapuhi Wild Ginger® MirrorSmooth® Deluxe Trio Foil Pack Dispenser
Salon Special Salon Value
$66.00 $81.00
Get The Look “Uptown Bun”
Save on the Purchase of:
1 – HydroCream Whip®, 6.7 oz.
1 – Styling Treatment Oil® 3.4 oz.
Receive Free:
1 – Set of 2 Hair Bungees
Get The Look “Socialite Ponytail”
Save on the Purchase of:
1 – MirrorSmooth® High Gloss Primer, 3.4 oz. 1 – Finishing SprayTM, 9.1 oz.
SALONS SAVE
19%
SALONS SAVE UP TO
26%
Receive Free:
1 – Set of 2 Hair Bungees
Salon Special
$19.00
Salon Value
$25.63
Sugg. Retail
$37.99
Salon Special
$19.00
Salon Value
$24.63
Sugg. Retail
$37.99
p.26 / Deals
Deals / p.27


GEOFF CAMERON #MitchTrickContest STYLE KIT
GEOFF CAMERON #MitchTrickContest SALON KIT
Win a VIP Trip to London
Free Merchandising Support with Purchase
Generate guest engagement with the bestselling MITCH ® Salon Kit and #MitchTrickContest on Instagram.
This contest invites stylists and guests to perform their best sports-related tricks for a chance to win a 3-night VIP trip for two to London, England to attend a Premier League game and meet Geo Cameron.
See pg. 43 for more details.
Save on the Purchase of:
1 – Heavy Hitter®, 8.5 oz. 1 – MatterialTM, 3 oz.
Save on MITCH® Bestsellers:
2 – Double Hitter®, 8.5 oz. 2 – Reformer®, 3 oz.
2 – Clean Cut®, 3 oz.
2 – MatterialTM, 3 oz.
2 – Construction Paste®, 2.5 oz.
Receive Free:
1 – Heavy Hitter®, 33.8 oz.
1 – #MitchTrickContest Counter Display 1 – #MitchTrickContest Shelftalker
Salon Special Salon Value
$79.99 $103.67
SALONS SAVE
16%
SALONS SAVE
23%
p.28 / Deals
Salon Special
$12.50
Salon Value
$14.88
Sugg. Retail
$23.99
Deals / p.29


EXPRESS ION DUOS
BUY ONE, GET ONE 50% OFF
EXPRESS ION SMOOTH®+ WITH FREE CLUTCH
Create Smooth and Sleek Looks with This Stone-Inspired Iron
Stock Up and Save Big on Our Bestselling Tools
SALON SPECIAL
$79.99
FREE CLUTCH
Smooth + Curl
Purchase:
1 – Express Ion Smooth®+ Get 50% O :
1 – Express Ion Unclipped 3-in-1
Dry + Smooth
Purchase:
1 – Express Ion Dry®+ Get 50% O :
1 – Express Ion Smooth®+
Blushing Marble Express Ion Smooth®+ Purchase:
1 – Blushing Marble Express Ion Smooth®+
Salon Special
$112.49
Sugg. Retail
$169.99
Pro t Potential
$57.50
Salon Special
$124.99
Sugg. Retail
$189.99
Pro t Potential
$65.00
Salon Special
$79.99
Salon Value
$89.99
Sugg. Retail
$119.99
Receive Free:
1 – Silicone Heat-Safe Clutch
p.30 / Deals
Deals / p.31


ROCK PAPER SCISSORS COLLECTION KIT
Rock Paper Scissors is Paul Mitchell’s Latest Creative Collection
SAVE 20% ON DUAL-PURPOSE LIGHTENER
Stock Up and Save on Your Favorite Size
The Rock Paper Scissors collection plays with shape, shade and design taking inspiration om the three core shapes in hairdressing taught in any school curriculum: a circle, a square and a triangle. With this collection, we hope to spark your imagination and help you showcase possibilities in hairdressing.
Featuring color, cut and styles by: Robert Cromeans, Stephanie Kocielski, Lucie Doughty and Julian Perligiero
Purchase:
8 – POP XGTM, 6 oz./180 ml (Any shade)
Receive Free:
1 – Rock Paper Scissors Collection Book featuring new techniques and behind the scenes action from the photoshoot
1 – POP XGTM Steel, 6 oz. /180 ml
1 –POPXGTMPurpleQuartz,6oz./180ml
1 – POP XGTM Dye Reducer, 20 ml Foil Pack 2 – SynchroLift® Foil Pack, 1.5 oz./42.5 g
Salon Special Salon Value
$63.92 $105.40
White powder lightener o ers up to 7 levels of li . Ideal for:
• On-scalp double-process blonding • O -scalp foil highlighting
• Hand-painting
• Color correction
• Any creative lightening technique
1 Pound
Save on the Purchase of:
2 Pounds
Save on the Purchase of:
1 – Dual-Purpose Lightener, 2 lbs.
p.32 / Deals
Deals / p.33
1 – Dual-Purpose Lightener, 1 lb.
Salon Special
$15.25
Salon Value
$18.99
Salon Special
$23.50
Salon Value
$29.50


THE COLOR XG® COLOR ARTIST KIT
OVER
$260
SAVINGS
Free Paul Mitchell® Color Cart
the color XG® Color Artist Kit Purchase:
60 – the color XG®, 3 oz. (Stylist's Choice, any shades)
Receive Free for the Color BarSM: 1 – Paul Mitchell® Color Cart
1 – Paul Mitchell® Foil Cutter
1 – the color XG® Stylist Apron
1 – SkylightTM Hand-Painting Clay Lightener, 8 oz. 1 – Paul Mitchell® Lightening Paddle
1 – Paul Mitchell® Feather Tip 1.75" Straight Brush 1 – Paul Mitchell® Feather Tip 1" Angled Brush
2 – 10 volume Paul Mitchell® Cream Developer, 33.8 oz. 2 – 20 volume Paul Mitchell® Cream Developer, 33.8 oz. 1 – 30 volume Paul Mitchell® Cream Developer, 33.8 oz. 1 – 40 volume Paul Mitchell® Cream Developer, 33.8 oz. 2 – Sweet Shot Color Measuring Unit
2 – Color Mixing Bowls 2 – Color Brushes
Receive Free for Business-Building Tools:
1 – the color XG® Stylist Station Mirror Clings (set of 3)
1 – Paul Mitchell® Hair Color Appointment Cards (set of 6)
Receive Free for the Wash HouseSM:
1 – Color Protect® Post Color Shampoo, 33.8 oz.
Receive Free for Color Education Support:
1 – NEW! the color XG® Colorist Formulation Brochure
featuring a new collection of formulas for inspiration 1 – the color XG® Mini Swatch Book
1 – the color XG® Paper Chart
Salon Special Salon Value
$435.00 $702.70
FORMULATION BROCHURE
MIRROR CLINGS
p.34 / Deals
Deals / p.35


PAUL MITCHELL® THE COLOR FORMULATION EXPERT KIT
PAUL MITCHELL® THE COLOR MINI FORMULATION KIT
Save 34%
36% Savings
Formulation Expert Kit
Purchase:
24 – Paul Mitchell® the color
Mini Formulation Kit
NEW!
NEW
MINI GUIDE
INSIDE OF BOOK
INSIDE OF BOOK
CUTTING CAPE
(stylist’s choice, any shades)
Receive Free for the Color BarSM:
1 – 10 volume Paul Mitchell® Cream Developer, 33.8 oz. 1 – 20 volume Paul Mitchell® Cream Developer, 33.8 oz. 1 – Paul Mitchell® Professional Color Apron
Receive Free for Color Education Support: 1 – Paul Mitchell® the color Paper Chart
1 – Paul Mitchell® the color All-Time Favorite
4N+ 6N+ 7N+ 5VR 6N 7A
8N+ 9N+ 7N UTP
1 – Paul Mitchell® Cutting Cape
2 – Color Mixing Bowls
2 – Color Brushes
2 – Sweet Shot Color Measuring Unit
Purchase:
10 – Top-selling shades from Paul Mitchell® the color:
Receive Free:
1 – 10 volume Paul Mitchell® Cream Developer, 33.8 oz.
1 – 20 volume Paul Mitchell® Cream Developer, 33.8 oz. 1 – Paul Mitchell® Color Apron
1 – NEW! Paul Mitchell® the color Mini Formulation Guide 1 – Paul Mitchell® the color Paper Chart
1 – SynchroLift® Foil Pack
Formulas Book
Salon Special
$150.00
Salon Value
$228.70
COLOR APRON
Salon Special
$62.50
Salon Value
$97.75
COLOR APRON
p.36 / Deals
Deals / p.37


SAVINGS SNAPSHOT
PAUL MITCHELL® HAIRSPRAYS
Super Clean Light®, Super Clean Spray®,
Super Clean Extra® Client Special
Retail
Client Savings
Hold Me TightTM and Worked Up® Client Special
Retail
Client Savings
$11.81 $16.99 $5.18
$13.49 $17.99 $4.50
TEA TREE DUOS
Tea Tree Firm Hold Gel® Client Special
Purchased Separately Client Savings
Lemon Sage Thickening Spray® Client Special
Purchased Separately Client Savings
Tea Tree Hair and Scalp Treatment®
Client Special Purchased Separately Client Savings
AWAPUHI WILD GINGER®
Get the Look “Socialite Ponytail”
$22.00 Client Special
$25.98 Purchased Separately
$3.98 Client Savings
Get the Look “Uptown Bun”
$22.00 Client Special
$28.50 Purchased Separately
$6.50 Client Savings
$37.99 $47.24 $9.25*
$37.99 $49.24 $11.25*
Stay Strong®, Extra-Body Finishing Spray® and Extra-Body Firm Finishing Spray®
*Excludes value of the hair bungees
$22.00 $33.50 $11.50
Client Special Retail
Client Savings
$14.24 $18.99 $4.75
PRO TOOLSTM Express Ion Duos
Smooth+/Unclipped 3-in-1
Client Special Purchased Separately Client Savings
Dry+/Smooth+
Client Special Purchased Separately Client Savings
MITCH®
#MitchTrickContest Style Kit
$169.99 Client Special $219.98 Purchased Separately
$49.99 Client Savings
$189.99 $249.98 $59.99
$23.99 $29.74 $5.75
THREE STEPS FOR PROMOTIONAL SELL-THROUGH
1. Tearoutthepageandpostitforstylistsinthebreakroom.
2. Encourage your salon team to learn the savings. 3. Share the customer savings with guests.
The John Paul Mitchell Systems® manufacturer suggested retail price is just that, a suggestion. Please price your retail for what works best in your salon, in your area and for you. All prices are listed in united states dollars.
WHAT’S NEXT?
Art, Business and Education is at the forefront of what we do—check out the latest ways we can support your salon in today's market.
Cut here


BEHIND THE BOTTLE:
ATTRACT NEW CLIENTS WITH THE CLICK OF A BUTTON
Integrated Marketing
Check out our video to explain how Integrated Marketing works.
Visit paulmitchellpro.com → Business-Building → Integrated Marketing.
Digital Marketing Highlight
Understanding Digital Marketing is vital to connecting with salon guests and future clients. The best part? You can do it all with the click of a button and at no cost to your bottom line. At John Paul Mitchell Systems®, we give you access to professional and relevant content and social media best practices. By the year 2020, generations Y
and Z will make up over 40% of the consumers in the United States, according to the Nielson Report, which is why tapping into the wave of the future is so important to your business. Take advantage of this information now and meet them on their favorite channel of integrated marketing.
THE FIVE P’S
PEOPLE
September/October Highlights
Robert Cromeans, Global Artistic Director
The people behind the bottle in uence our focus and creativity, and hairdresser, salon owner, platform artist and industry legend Robert Cromeans leads the way as John Paul Mitchell Systems’ Global Artistic Director. Few have achieved such international acclaim, and even fewer still have worked so hard to share the keys to success with others. As proud owner of the mega-successful, A Robert Cromeans Salons and Walk-In Salons by Robert Cromeans, located in San Diego,
Las Vegas and Tulsa, Robert shares tried-and-true techniques that are backed by the Robert Cromeans name. His charming wit, innovative artistry and proven business strategies inspire hairdressers around the globe and help us propel the JPMS brand toward continued excellence.
Wash HouseSM Treatments
The products behind the bottle are designed with you in mind. How many guests like to kick back, relax and enjoy the perfect pampering experience? O ering a variety of services at your Wash HouseSM creates additional service dollars and generates guest loyalty through indulgence. At John Paul Mitchell Systems®, we o er treatment products within Tea Tree for that rst-class sensory experience, Awapuhi Wild Ginger® to repair and restore hair, MarulaOil for luxurious hydration and Paul Mitchell® for color protection and moisture. We take it a step further and o er salon video tips, service menu ideas and printable materials to entice your guests.
Check out these support materials and more at paulmitchellpro.com → Business-Building → Service Marketing.
Integrated Marketing
The programs behind the bottle are all about business-building, and a full-circle approach
to attracting new business and increasing revenue with existing clients is crucial in today’s market—because no single channel of consumer communication can win anymore. By focusing on all 5 channels—Philanthropy, Education, Support Materials, Digital Marketing and Public Relations—you will optimize your e orts, increasing your bottom line through client interaction. How many channels are you currently focused on to grow your business?
Visit paulmitchellpro.com → Business-Building → Integrated Marketing.
Grow Appalachia
The passion behind the bottle lies in making a positive change in the world around us and supporting charity e orts around the globe. In 2010, John Paul Mitchell Systems® co-founder John Paul DeJoria teamed up with Berea College to establish Grow Appalachia, a non-pro t initiative that helps Appalachian families plant a healthy future. Over the last few years, the organization has produced more than 1.1 million pounds of fresh, organic food for thousands of people in ve states. John Paul Mitchell Systems® proudly supports the organization’s commitment to empowering Appalachians to live a sustainable, healthy lifestyle.
For more information, visit paulmitchell.com → Our Story → Culture of Giving → Grow Appalachia.
No Animal Testing
The promise behind the bottle is one that was made from the very beginning—to be passionate about beauty from the inside out. That’s why we were the rst professional beauty company to publicly stand up against animal testing—and 37 years later, we’ve maintained that pledge to our furry friends. More and more consumers (your customers!) are learning about the cruelty animals endure
in cosmetic and beauty product testing. Many of them know that testing on animals is unnecessary, and they’re ditching brands that still engage in this ugly practice. So when you’re behind the chair or behind the desk, remember to take a moment to share some inspiring facts about our cruelty-free pledge. You could turn an occasional client into a lifelong customer!
PRODUCTS
PROGRAMS
PASSION
PROMISE
Learn about the resources we o er to help you maximize your business through Digital Marketing:
• paulmitchellpro.com → Business-Building → Web Tool Kit Provides you with beautiful imagery to attract clients to every brand we o er.
• paulmitchellpro.com → Business-Building → Social Media Tool Kit O ers tips on maximizing your outreach with social media through Facebook, Instagram and Twitter.
paulmitchell.com | paulmitchellpro.com follow us @paulmitchellus on Facebook, Instagram and Twitter


INTEGRATED MARKETING
Paul Mitchell®
BREAST CANCER AWARENESS - BRIGHT PINK®
Paul Mitchell® proudly supports Bright Pink’s mission to save women's lives from breast and ovarian cancer by empowering them to live proactively at a young age.
Pages 18-19
PHILANTHROPY
Associate your salon with our philanthropic e orts
• 1 in 8 women will develop breast cancer in their lifetime
• Host a Blowout Cancer event to help raise funds for a great cause
Visit brightpink.org
SUPPORT MATERIALS
IncreaseTakeHomeSM salesanddrivesalontra c
• New + Now point of purchase tear-out to display in your salon Visit paulmitchellpro.com → Business-Building → Promotions
• Printable salon merchandising and support
• United in Pink printable donation cards
Visit paulmitchellpro.com → Collections → United in Pink
• PM Planner for merchandising tips, exclusively for Perks Program Members
DIGITAL MARKETING
Create excitement by promoting and reposting digital content
• Donations made easy—donate directly online Visit crowdwise.com/unitedinpink
• Join the conversation—over 1,200 posts featured #unitedinpink
• Get educated—check out brightpink.org and Beyond the Bottle Visit paulmitchellpro.com → Our Story → Beyond the Bottle
PUBLIC RELATIONS & EVENTS
Raise awareness and leverage our visibility through media outreach & consumer events
• Press release
• Editor outreach
• Visit paulmitchell.com → Our Products → Press and Awards
Neon
#STICKITTOBULLYING
October is National Bullying Prevention Month so get ready to #StickItToBullying. Educate yourself on the ways to bring awareness and attention to anti-bullying at neonhair.com.
Pages 15-17
PHILANTHROPY
Associate your salon with our philanthropic e orts
• We encourage followers to #StickItToBullying and tag @NEONhair to help end bullying
• Create a Bully-Free Zone in your salon and activate your guests with printable Neon notes and the Bully-Free Zone one-sheet Visit neonhair.com → Bully-Free Zone
EDUCATION
Stay inspired by exciting hair trends
• Book our NEON - STYLE THAT STANDS OUT class to learn the most up-to-date styles
Visit paulmitchellpro.com → Education → In-Salon Classes
SUPPORT MATERIALS
IncreaseTakeHomeSM salesanddrivesalontra c
• New + Now point of purchase tear-out and printable salon merchandising to display in your salon
Visit paulmitchellpro.com → Business-Building → Promotions
• PM Planner for merchandising tips, exclusively for Perks Program Members
DIGITAL MARKETING
Create excitement by promoting and reposting digital content
• Write a message on a sticky note, snap a photo and post using #StickItToBullying. Your message will become part of our virtual wall to inspire others to be kind.
Visit neonhair.com → Virtual Wall
• Follow us @NEONhair on Instagram for inspiration and how to spread the message
PUBLIC RELATIONS & EVENTS
Raise awareness and leverage our visibility through media outreach & consumer events
• Press release and editor outreach
• Sugar Cream won OK! Beauty Award
• Visit paulmitchell.com → Our Products → Press and Awards
MITCH®
GEOFF CAMERON #MITCHTRICKCONTEST
Tea Tree
SCALP CARE ANTI-THINNING
Half of salon guests are concerned with thinning hair. Educate stylists to take advantage of a huge market opportunity to drive revenue growth.
Page 22
EDUCATION
Stay inspired by exciting hair trends
• Support stylists with the Scalp Care Guide to Thinning Hair Solutions Visit paulmitchellpro.com → Business-Building → Service Marketing → Stylist Station → Educate
• Learn Anti-Thinning Business-Building Guidance with Robert Cromeans Visit paulmitchellpro.com → Education → Education Videos
SUPPORT MATERIALS
IncreaseTakeHomeSM salesanddrivesalontra c
• Take advantage of real Scalp Care experience videos
Visit paulmitchell.com → Products → Tea Tree → Scalp Care Banner
• New + Now POP materials
Visit paulmitchellpro.com → Business-Building → Promotions
• PM Planner for merchandising tips, exclusively for Perks Program Members
DIGITAL MARKETING
Create excitement by promoting and reposting digital content
• Invite guests to share their own stories on Instagram @TeaTreeHairCare Visit paulmitchellpro.com → Business-Building → Social Media Toolkit
• Follow us @TeaTreeHairCare on Instagram or @paulmitchellus on Facebook or Twitter
PUBLIC RELATIONS & EVENTS
Raise awareness and leverage our visibility through media outreach & consumer events
• See the latest in Paul Mitchell® press
Visit paulmitchell.com → Our Products → Press and Awards
Stylists and guests can post their best sports-related tricks on Instagram for a chance to win a VIP trip to London, England to attend a Premier League game and meet Geo Cameron.
Pages 28-29
EDUCATION
Stay inspired by exciting hair trends
• Book a class to learn the most up-to-date styles for your guests Visit paulmitchellpro.com → Education → In-Salon Classes
• Style videos by celebrity men’s groomer Diana Schmidtke Visit paulmitchellpro.com → Education → Education Videos
SUPPORT MATERIALS
IncreaseTakeHomeSM salesanddrivesalontra c
• Activate your guests by merchandising the contest throughout the salon
• See pg. 28-29 for complete salon merchandising that includes a Shelftalker, Display Unit and Style Kit
• New + Now POP materials
Visit paulmitchellpro.com → Business-Building → Promotions
• PM Planner for merchandising tips, exclusively for Perks Program Members
DIGITAL MARKETING
Create excitement by promoting and reposting digital content
• Invite your stylists and guests to perform their best sports trick on Instagram @MitchTheMan and #MitchTrickContest for a chance to win a VIP trip to London ®
Visit paulmitchell.com → Our Products → MITCH Trick Contest Banner
• Take advantage of contest announcement videos and social posts Visit paulmitchellpro.com → Business-Building → Social Media Tool Kit
• Follow us @MitchTheMan on Instagram and @paulmitchellus on Facebook or Twitter
PUBLIC RELATIONS & EVENTS
Raise awareness and leverage our visibility through media outreach & consumer events
• Social media activations with in uencers and athletes
• See the latest in Paul Mitchell® press
Visit paulmitchell.com → Our Products → Press and Awards


STAY INSPIRED WITH AWARD- WINNING EDUCATION In-Salon Classes
John Paul Mitchell Systems® is proud to o er complimentary education on all brands within our company. Enjoy exposure to the latest trends and techniques.
Cover Style
INVISIBLEWEARTM Andrea As seen on cover
Products
• InvisiblewearTM Volume WhipTM
• InvisiblewearTM Memory ShaperTM • InvisiblewearTM OrbitTM Hairspray
Tools
• Paul Mitchell® Pro ToolsTM Express Ion Round® XL Brush
• Paul Mitchell® Professional hair dryer of choice
• Paul Mitchell® Pro ToolsTM Express Ion Curl® XL
1. Apply InvisiblewearTM Volume WhipTM at the base of the hair and InvisiblewearTM Memory ShaperTM throughout the mid-shaft to ends.
2. Blow-dry using the Express Ion Round® XL Brush, following the natural parts and ow of the hair.
3. Use the Paul Mitchell® Pro ToolsTM Express Ion Curl® XL to add some bends and curves to the hair for a natural look. Finish with a spritz of InvisiblewearTM OrbitTM Hairspray.
INVISIBLEWEARTM As seen on pages 2-3
Featured Classes
STYLE LIST
As seen on pages 20-21
NEON: STYLE THAT STANDS OUT
As seen on pages 15-17
TEA TREE INDULGENCE OF WATER
As seen on pages 23-25
TEA TREE SCALP CARE
As seen on pages 22
Go behind the scenes to learn about InvisiblewearTM and how to talk to your guests about it. Get the full experience at paulmitchellpro.com.
Hands-In / Demo
Model Required √
Duration – 2 hrs
• Let Paul Mitchell® brands help you explore the business of the blowout
• Learn smoothing, body, wavy, curly and elegant up styles utilizing our Pro ToolsTM and Neuro® Smart Sense technology
• Focus on pace and product cocktailing for your guests
THE DEMI: BRAND CLASS
Hands-In / Demo
Model Required √
Duration – 2 hrs
• Build con dence with one of
two young and modern Neon haircuts and follow with energetic styling accents
• Tour through all of the salon economies to learn how to best integrate Neon into your business
• Demo and product knowledge
THE COLOR XG As seen on page 32
Hands-In - Optional
Model Required √
Duration – 2 hrs
• Gain con dence using
the color XG®
• Focus on consultation, formulation
and application
• Learn formulas and techniques for every salon guest
Hands-In / Demo
Model Required √
Duration – 2 hrs
• Enjoy sensory shampoo services with luxury perks for the Wash HouseSM , featuring all categories of Tea Tree
• Use our grid of 12 di erent experiences to customize every guest’s Wash HouseSM service
• Learn a Scalp Care upgrade technique
MITCH®
As seen on page 28
Hands-In / Demo Model Required √ Duration – 2 hrs
• Learn how Tea Tree Scalp Care products featuring Regeniplex® help maintain a healthy scalp, promoting stronger, thicker hair
• Get an in-depth tutorial on how to apply the Scalp Care Anti-Thinning Tonic and how to teach guests proper usage at home
MARULAOIL:
A RARE LUXURY
Featured Style
INVISIBLEWEARTM Izzy As seen on page 4
Products
• InvisiblewearTM Brunette Dry Shampoo
• InvisiblewearTM Pump Me UpTM
• InvisiblewearTM OrbitTM Hairspray
• InvisiblewearTM Boomerang Restyling MistTM
Tools
• Elastic Band • 3 Bobby Pins
1. Apply InvisiblewearTM Brunette Dry Shampoo throughout the base of the hair to add volume and absorb any extra oil. Use InvisiblewearTM Pump Me UpTM around the hairline to increase texture.
2. Finger comb hair to make a pony tail
on top of the head. Spray pony tail with InvisiblewearTM OrbitTM Hairspray to help mold hair into a top knot. Secure with an elastic and 3 pins.
3. Use InvisiblewearTM Boomerang Restyling MistTM to control ends and frame the face to shape and balance the perfect top knot silhouette.
Hands-In - Optional
Model - Optional
Duration – 2 hrs
• Introduce stylists to The Demi
• Focus on consultation, formulation, and application
SM • Learn about Color Bar
opportunities in your salon
Hands-In / Demo
Model - Optional
Duration – 2 hrs
• Create male guest tra c in your salon
• Cut and style—your men demand it
• Change behavior through words and actions
Hands-In - Optional
Model Required √
Duration – 2 hrs
• Tailor this class to t the salon’s needs: product knowledge and hands-in styles are available
• From the shampoo to the nish, see the power of MarulaOil come to life
• Treat hair while you style it with MarulaOil products


WHAT’S NOTABLE?
Enjoy these salon opportunities and stay focused on the latest and greatest from John Paul Mitchell Systems®.
HEATCTRLTM TECHNOLOGY
is a scienti cally proven blend that activates with heat to help protect against damage caused by daily styling, blow-drying and smoothing.
÷ Prevents thermal damage up to 86%* ÷ Up to 4.5X more condition**
÷ Blocks humidity for up to 8 hours***
*When using NeuroTM Prime. **When using NeuroTM Repair. ***When using NeuroTM Protect or Finish. Products were tested by an established, independent third-party laboratory. Results may vary.
Cut here


New
NEUROTM LIQUID Intelligent Styling
The NeuroTM Liquid Collection is a complete line of performance-engineered products built to withstand the heat. Made with exclusive HeatCTRLTM technology, the scienti cally proven regimen activates with heat to help protect against damage caused by daily styling, blow-drying and smoothing.
BLOCKS HUMIDITY FOR UP TO
PREVENTS THERMAL DAMAGE UP TO
8 HOURS***
86%*
NeuroTM Lather HeatCTRLTM Shampoo
• What it does: Cleanses heat-stressed strands with a refreshing scent.
• How it works: Gently removes dirt and styler residue. Contains exclusive HeatCTRLTM technology
to help create an ideal foundation for using thermal styling tools.
• Added bonus: Color-safe formula for all hair types.
NeuroTM Rinse HeatCTRLTM Conditioner
• What it does: Rich conditioner replenishes heat-stressed strands and delivers advanced thermal protection to help protect against heat damage.
• How it works: Hydrating formula protects the cuticle and reduces friction. Exclusive HeatCTRLTM technology helps reduce the rate of heat transfer when using thermal styling tools.
• Added bonus: Leaves hair soft and manageable.
NeuroTM Repair HeatCTRLTM Treatment
• What it does: Provides exceptional thermal protection and intensive repair for heat-stressed strands.
NeuroTM Prime HeatCTRLTM Blowout Primer
• What it does: Preps strands for blow-drying and delivers advanced thermal protection to help protect against
heat damage.
• How it works: Strand- perfecting primer controls your blowout for silky-smooth results. Exclusive HeatCTRLTM technology reduces the rate of heat transfer from roots
to ends when using thermal styling tools.
• Added bonus: Delivers a glossy shine.
NeuroTM Li HeatCTRLTM Volume Foam
• What it does: Lightweight foam delivers body, conditioning and medium hold. Advanced thermal protection helps protect against heat damage.
• How it works: Volumizing formula helps provide added lift and fullness while blow-drying. Exclusive HeatCTRLTM technology reduces the rate of heat transfer from roots to ends.
• Added bonus: Also de nes curls and waves.
NeuroTM Protect HeatCTRLTM Iron Hairspray
• What it does: Lightweight hairspray delivers advanced thermal protection from styling irons and delivers shine and hold.
• How it works: Shine and hold agents lock in luminous looks. Exclusive HeatCTRLTM technology reduces the rate of heat transfer from roots to ends when using thermal styling tools.
• Added bonus: Helps resist humidity and block out frizz.
NeuroTM Finish HeatCTRLTM Style Spray
• What it does: Body-boosting formula delivers advanced thermal protection during styling and delivers long- lasting hold.
• How it works: Strong styling agents secure long-lasting looks. Exclusive HeatCTRLTM technology reduces the rate of heat transfer from roots to ends when using thermal styling tools.
• Added bonus: Helps resist humidity and block out frizz.
UP TO
4.5X MORE CONDITION**
• How it works: Rich formula restores moisture to help smooth and condition dehydrated hair. Exclusive HeatCTRLTM technology reduces the rate of heat transfer when using thermal styling tools.
• Added bonus: Delivers brilliant shine.
Size Salon Retail Size Salon Retail Size Salon Retail 5.1 oz. $12.50 $24.99
Size Salon Retail Size Salon Retail Size Salon Retail Size Salon Retail
9.2 oz. $11.00 $21.99
33.8 oz. $23.50 $46.99
9.2 oz. $11.50 $22.99
33.8 oz. $24.50 $48.99
0.85 oz. $5.99 $9.99
4.7 oz. $12.50 $24.99
1.5 oz. $5.99 $9.99
6.7 oz. $11.00 $21.99
1.5 oz. $5.99 $9.99
6.0 oz. $11.00 $21.99
1.5 oz. $5.99 $9.99
6.0 oz. $11.00 $21.99
p.48 / Launches *When using NeuroTM Repair. Product was tested by an established, independent third-party laboratory. Results can vary.
*When using NeuroTM Prime. ***When using NeuroTM Protect or Finish. Products were tested by an established, independent third-party laboratory. Results may vary. Launches / p.49


New
NEUROTM LIQUID BOUNDLESS BLOWOUT KIT
New
NEUROTM LIQUID INFINITE SMOOTH KIT
Break Free of Heat Styling Boundaries with NeuroTM Protection Products and the Limited Edition Neuro®
Liquid Thermal Light Dryer
Featuring Coordinated NeuroTM Liquid Thermal Protection Products and a Limited Edition Neuro® Smooth Iron
Purchase:
1 – Limited Edition Neuro® Light Dryer
*Perks members get double the points on this purchase. For a limited time.
Receive Free:
1 – Neuro® Round Brush - Medium 1 – NeuroTM Lift, 6.7 oz.
1 – NeuroTM Prime, 4.7 oz.
1 – NeuroTM Care Foil Sampler
1 – Set of 2 Neuro® Clips
Salon Special Salon Value
$114.99 $154.96
Sugg. Retail
$169.99
Foil Sampler
Purchase:
1 – Limited Edition Neuro® Smooth
*Perks members get double the points on this purchase. For a limited time.
Receive Free:
1 – NeuroTM Prime, 0.85 oz.
1 – NeuroTM Protect, 6.0 oz.
1 – NeuroTM Finish, 6.0 oz.
1 – NeuroTM Care Foil Sampler
Salon Special Salon Value
$99.99 $129.47
Sugg. Retail
$149.99
Foil Sampler
SALONS SAVE
26%
SALONS SAVE
23%
Launches / p.51


New
NEUROTM LIQUID SALON KIT
A Complete Kit for Style Without Sacri ce
Discover an advanced thermal protection product to suit every
client and receive free NeuroTM Liquid products and professional tools to increase your service revenue with blowout service options.
Save on the Purchase of:
4 – NeuroTM Lather, 9.2 oz. 4 – NeuroTM Rinse, 9.2 oz. 4 – NeuroTM Repair, 5.1 oz. 4 – NeuroTM Prime, 4.7 oz. 4 – NeuroTM Lift, 6.7 oz.
4 – NeuroTM Finish, 6.0 oz. 4 – NeuroTM Protect, 6.0 oz.
Receive Free:
1 – NeuroTM Lather, 33.8 oz. 1 – NeuroTM Rinse, 33.8 oz. 1 – NeuroTM Repair, 5.1 oz.
1 – Neuro® Grip
1 – Neuro® Round Brush - Medium
Salon Special Salon Value
$315.00 $489.80
1 – NeuroTM Brochure
6 – NeuroTM Care Foil Sampler, containing:
• NeuroTM Lather, 0.25 oz. • NeuroTM Rinse, 0.25 oz. • NeuroTM Repair, 0.25 oz.
Salon Savings
36%
FREE NEURO® GRIP
p.52 / Launches
New
NEUROTM LIQUID INTRO KIT
FREE TOTE
Save on the Purchase of:
1 – NeuroTM Lather, 9.2 oz. 1 – NeuroTM Rinse, 9.2 oz. 1 – NeuroTM Repair, 5.1 oz. 1 – NeuroTM Prime, 4.7 oz. 1 – NeuroTM Lift, 6.7 oz.
1 – NeuroTM Finish, 6.0 oz. 1 – NeuroTM Protect, 6.0 oz.
Receive Free:
1 – NeuroTM Liquid Tote
Salon Special Salon Value
$64.99 $90.46
New
Sugg. Retail
$124.99
NEUROTM LIQUID TAKEHOMESM KIT
SALONS SAVE
25%
Save on the Purchase of:
1 – NeuroTM Prime, 0.85 oz. 1 – NeuroTM Lift, 1.5 oz.
1 – NeuroTM Protect, 1.5 oz. 1 – NeuroTM Finish, 1.5 oz.
Salon Special Salon Value
$17.99 $23.98
Sugg. Retail
$29.99
Launches / p.53


Cut here Cut here
This holiday season, give them what they love
with product-packed gi sets from their favorite brands.
Life on the go requires compact style. Stock up on these special sizes great for travel, the gym, touch-ups and client gi s!
HOLIDAY MINIS
MAKE A LIST
AND CHECK IT TWICE
TEACHERS HOSTESS
PET GROOMER BABYSITTER COACH
GIFT SWAPS


HOLIDAY MINIS
Petite Sizes That Delight in a Big Way
Paul Mitchell®
Tea Tree
MITCH®
Awapuhi Shampoo®,
Lavender Mint Deep Conditioning Mineral Hair Mask, 0.68 oz.
(Purchase in box of 10. $2.50 per mask for Guests - New!)
Double Hitter®,
(Original) 3.4 oz.
2.5 oz.
Neon Sugar Cleanse, 3.4 oz.
MatterialTM,
SALON SPECIAL: $1.80
Reformer®,
Sugg. Retail: $3.00
SALON SPECIAL: $12.50
0.35 oz.
Neon Sugar Rinse,
Sugg. Retail: $5.25
3.4 oz.
Tea Tree Body Bar®, 1.25 oz.
Neon Sugar Confection®, 3.4 oz.
Awapuhi Wild Ginger®
Neon Sugar Spray,
SALON SPECIAL: $1.80
3.4 oz.
Sugg. Retail: $3.00
MirrorSmooth® High Gloss Primer, 0.68 oz.
Neon Sugar TwistTM,
2.5 oz.
Tea Tree Special Shampoo®,
2.5 oz.
Neon Sugar Cream,
Styling Treatment Oil®,
2.5 oz.
0.85 oz.
Color Protect® Shampoo,
3.4 oz.
Tea Tree Special Conditioner®, 2.5 oz.
SALON SPECIAL: $3.75
Color Protect® Conditioner, 3.4 oz.
Tea Tree Hair and Body Moisturizer®, 2.5 oz.
Moisturizing Lather Shampoo®,
3.4 oz.
Fast Drying Sculpting SprayTM, 3.4 oz.
Lavender Mint Moisturizing ShampooTM, 2.5 oz.
Keratin Cream Rinse®,
Freeze and Shine Super Spray®, 3.4 oz.
Lavender Mint Moisturizing ConditionerTM, 2.5 oz.
MirrorSmooth® Shampoo,
SALON SPECIAL: $2.25
SALON SPECIAL: $2.40
3.4 oz.
Sugg. Retail: $3.75
Sugg. Retail: $4.00
SALON SPECIAL: $4.50
Super Skinny® Serum,
Tea Tree Firm Hold Gel®,
0.85 oz.
2.5 oz.
Keratin Intensive Treatment®, 3.4 oz.
Forever Blonde® Shampoo,
SALON SPECIAL: $2.85
2.5 oz.
Sugg. Retail: $4.75
SALON SPECIAL: $7.80
Forever Blonde® Conditioner, 2.5 oz.
Sugg. Retail: $13.00
SALON SPECIAL: $3.15
Lavender Mint Conditioning Leave-In Spray, 2.5 oz.
Sugg. Retail: $5.25
Lemon Sage Thickening Spray®, 2.5 oz.
Ultimate Color Repair® Shampoo,
2.5 oz.
SALON SPECIAL: $3.15
Ultimate Color Repair® Conditioner,
2.5 oz.
All of your favorites in convenient on-the-go sizes. Great for travel, the g ym, touch-ups and client gi s!
Ultimate Color Repair® Mask,
2.5 oz.
Ultimate Color Repair® Triple Rescue®,
0.85 oz.
SALON SPECIAL: $4.20
Sugg. Retail: $7.00
Sugg. Retail Unit: $2.50
SALON SPECIAL: $3.15
Sugg. Retail: $5.25
0.35 oz.
Sugg. Retail: $6.25
3.4 oz.
3.4 oz.
MirrorSmooth® Conditioner,
Sugg. Retail: $7.50


NEURO AURORA HOLIDAY COLLECTION
Light Up Your Look This Holiday Season with These Divine Limited Edition Designs
Limited Edition Neuro® Grip
Limited Edition Neuro® Smooth
Purchase:
Purchase:
1 – Aurora Neuro® Grip
1 – Aurora Neuro® Smooth
Salon Sugg. Price Retail $84.99 $127.49
Pro t
Salon Price $99.99
Sugg.
Retail Pro t $149.99 $50.00
$42.50


MODERN MARBLE HOLIDAY COLLECTION
F.
Enjoy These Limited Edition Tools and Create the Perfect Polish and Modern Style
A. Modern Marble B. Sculpting Brush Brush Display Re lls
D. Express Ion Smooth®+
E. Express Ion Style®+
F. Express Ion Unclipped 3-in-1
Purchase: Salon
Sugg. Retail $5.99
Purchase:
Purchase:
Purchase:
3– White Modern Marble 413 Sculpting Brush
Price
1 – Modern Marble ® Express Ion Smooth +
1 – Modern Marble ® Express Ion Style +
1 – Modern Marble Express Ion
3– Black Modern Marble 413 Sculpting Brush
$3.59
Receive Free:
Receive Free:
Unclipped 3-in-1
3– White Modern Marble 427 Paddle Brush
1 – Modern Marble
413 Sculpting Brush
1 – Modern Marble
413 Sculpting Brush
E.
Receive Free:
1 – Modern Marble Brush Display
C. Paddle Brush Re lls
Salon Salon Special Value $41.31 $46.31
Salon Price $6.59
Sugg. Retail $10.99
Salon Sugg. Special Retail $79.99 $119.99 $40
Salon Sugg. Special Retail $79.99 $119.99 $40
Salon Sugg.
Price Retail $69.99 $104.99 $35
B. C. B.
Pro t
Pro t
Pro t
D.


MARULAOIL HOLIDAY GIFT SETS
Treat Loved Ones to Seasonal Luxury
A. Luxury On The Go
Gi Set with Free Travel Clutch
B. MarulaOil Replenishing Gi Set
B.
Save on the Purchase of:
Save on the Purchase of:
1 – Rare Oil Replenishing Shampoo, 3.4 oz.
1 – Rare Oil Replenishing Conditioner, 3.4 oz. 1 – Rare Oil 3-in-1 Styling Cream, 2.5 oz.
1 – Rare Oil Treatment, 0.24 oz.
Plus Receive Free:
1 – Metallic Gold Travel Clutch
1 – Rare Oil Replenishing Shampoo, 7.5 oz.
1 – Rare Oil Replenishing Conditioner, 7.5 oz. 1 – Rare Oil Treatment, 0.24 oz.
1 – MarulaOil Detangling Brush
Salon Special $19.65
Salon Value $37.90
Sugg. Retail $32.75
Salon Special $38.50
Salon Value $47.40
Sugg. Retail $70.00
A.


MITCH HOLIDAY GIFT SETS
Choose the Perfect Product Mix for His Finest Holiday Style
A. Own Your Look Gi Set
B. Style Suits You Gi Set
Save on the Purchase of:
Save on the Purchase of:
1 – Heavy Hitter®, 8.5 oz. 1 – Reformer®, 3 oz.
1 – Double Hitter®, 8.5 oz./250 ml
1 – Clean Cut®, 3 oz./85 g
1 – Construction Paste®, 2.5 oz./75 ml
Salon Special $12.50
Salon Value $14.88
Sugg. Retail $23.99
Salon Special $16.99
Salon Value $24.26
Sugg. Retail $32.99
A.
B.


AWAPUHI WILD GINGER HOLIDAY GIFT SETS
Indulge Your Hair Over the Holidays with the Power to Repair, Smooth and Style
A. Essence of Smooth
B. Essence of Style
C. Essence of Repair
Save on the Purchase of:
Save on the Purchase of:
Save on the Purchase of:
1 – MirrorSmooth® Shampoo, 8.5 oz.
1 – HydroMist Blow-Out Spray®, 5.1 oz.
1 – Moisturizing Lather Shampoo®, 8.5 oz
1 – MirrorSmooth® Conditioner, 6.8 oz.
1 – Texturizing Sea Spray®, 5.1 oz. 1 – Styling Treatment Oil®, 3.4 oz.
1 – Keratin Cream Rinse®, 8.5 oz.
1 – Styling Treatment Oil®, 0.85 oz.
1 – MirrorSmooth® High Gloss Primer, 0.68 oz.
Salon Special $22.00
Salon Value $26.29
Sugg. Retail $40.00
Salon Special $22.00
Salon Value $33.63
Sugg. Retail $40.00
Salon Special $22.00
Salon Value $26.29
Sugg. Retail $40.00
A.
B.
C.


TEA TREE
HOLIDAY GIFT SETS
Celebrate Nature and Repurpose in the Cutest Way
Enjoy this festive inspiration to reduce, reuse, repurpose all year long. Each Tea Tree box features a decorative pop-out woodland creature!
A. TEA TREE
B. LEMON SAGE
C. LAVENDER MINT
D. TEA TREE
C.
D.
I’m Kind of a Big Deer Save on the Purchase of:
Feeling Chipper
Some Bunny Loves You
Must Have It Owl
1 – Tea Tree Special Shampoo®, 10.14 oz.
1 – Lemon Sage Thickening Shampoo®, 10.14 oz.
1 – Lavender Mint Moisturizing ShampooTM, 10.14 oz.
1 – Tea Tree Special Shampoo®, 10.14 oz.
1 – Tea Tree Special Conditioner®, 10.14 oz.
1 – Lemon Sage Thickening Conditioner®, 10.14 oz.
1 – Lavender Mint Moisturizing ConditionerTM, 10.14 oz.
1 – TeaTreeSpecialConditioner®,10.14oz.
1 – Tea Tree Firm Hold Gel®, 2.5 oz.
1 – Lemon Sage Thickening Spray®, 2.5 oz.
1 – Lavender Mint Conditioning Leave-In Spray, 2.5 oz.
1 – Tea Tree Shaping CreamTM, 3 oz.
Salon Special $13.75
Salon Value $16.88
Sugg. Retail $24.99
Salon Special $13.75
Salon Value $17.82
Sugg. Retail $24.99
Salon Special $15.39
Salon Value $19.89
Sugg. Retail $27.99
Salon Special $21.99
Salon Value $29.88
Sugg. Retail $39.99
B.
Save on the Purchase of:
Save on the Purchase of:
Save on the Purchase of:
A.
® 1–TeaTreeBodyBar ,5.3oz.
Plus, Receive Free:
1 – Lavender Mint Deep Conditioning Mineral Hair Mask, 0.68 oz.


PAUL MITCHELL HOLIDAY GIFT SETS
Choose om 10 Di erent Gi Sets of A ordable Favorites for Your Favorites
Love is Colorful
Love is Beautiful
Love is Playful
Love is Classic
Love is Original
Love is Bold
Love is Sleek
Love is Natural
Love is Bright
Love is Brilliant
Save on the Purchase of:
Save on the Purchase of:
Save on the Purchase of:
Save on the Purchase of:
Save on the Purchase of:
Save on the Purchase of:
Save on the Purchase of:
Save on the Purchase of:
Save on the Purchase of:
Save on the Purchase of:
1 – Color Protect® Shampoo, 10.14 oz.
1 – Instant Moisture® Shampoo, 10.14 oz.
1 – Baby Don’t Cry® Shampoo, 10.14 oz.
1– Shampoo One®, 10.14 oz.
1– Awapuhi Shampoo®, 10.14 oz.
1– Extra-Body Shampoo, 10.14 oz.
1– Super Skinny® Shampoo, 10.14 oz.
1–
Spring Loaded® Frizz-Fighting Shampoo, 8.5 oz.
Spring Loaded® Frizz-Fighting Conditioner, 6.8 oz.
Ultimate Wave®, 5.1 oz.
1– Forever Blonde® Shampoo, 8.5 oz.
1– Ultimate Color Repair® Shampoo, 8.5 oz.
1 – Color Protect® Conditioner, 10.14 oz.
1 – Instant Moisture® Conditioner, 6.8 oz.
1 – Taming Spray®, 8.5 oz. Recieve Free:
1– The ConditionerTM, 10.14 oz.
1– The Detangler®, 10.14 oz.
1– Extra-Body Conditioner, 10.14 oz.
1– Super Skinny® Conditioner, 10.14 oz.
1–
1– Forever Blonde® Conditioner, 6.8 oz.
1– Ultimate Color Repair® Conditioner, 6.8 oz. 1– Ultimate Color Repair®
1 – Whale Bath Toy
1– Fast Drying Sculpting SprayTM, 8.5 oz.
1– Sculpting FoamTM, 6.7 oz.
1– Extra-Body Boost, 8.5 oz.
1– Super Skinny® Serum, 5.1 oz.
1– Forever Blonde® Dramatic Repair®, 0.85
Mask, 2.5 oz.
Salon Salon Sugg. Salon Salon Sugg. Salon Salon Sugg. Salon Salon Sugg. Salon Salon Sugg. Special Value Retail Special Value Retail Special Value Retail Special Value Retail Special Value Retail $8.50 $10.50 $16.99 $8.50 $11.00 $16.99 $8.50 $12.00 $16.98 $11.99 $15.78 $21.99 $11.99 $16.28 $21.99
Salon Salon Sugg. Salon Salon Sugg. Salon Salon Sugg. Salon Salon Sugg. Salon Salon Sugg. Special Value Retail Special Value Retail Special Value Retail Special Value Retail Special Value Retail $11.99 $17.88 $21.99 $16.49 $22.13 $29.99 $16.49 $25.25 $29.99 $16.49 $22.60 $29.99 $21.99 $26.49 $39.99
1 –


CONTENTS
Holiday 2017
PAUL MITCHELL®
TEA TREE
AWAPUHI WILD GINGER®
MITCH®
MARULAOIL
PRO TOOLSTM
NEURO® TOOLS
MINI SIZES
2468
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Open your heart and celebrate with affordable products wrapped up with love.
The gift that keeps on giving with packaging you can repurpose.
Luxury is always in style during the holidays.
Unwrap style for every man in your life.
10 12 14 16
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Treat the ones you love to the gift of seasonal luxury.
Modern Marble classics for a limited time.
Divine limited edition designs for your salon guests.
A few of our favorite things to choose on the go this season.
HOLIDAY 2017
Open your heart and celebrate love
with a beautiful collection that’s ready for giving.
This holiday season, Paul Mitchell® supports BABY2BABY, providing low-income children, ages 0–12 years, with diapers, clothing and all the basic necessities that every child deserves.


HOLIDAY 2017