Business Fundamentals

CHAPTER 11
SOCIAL COMMERCE PROFIT CENTER
Drive your business by having a strong web presence
Social media is now an integral part of nearly everyone’s lives and can be one of the most effective tools for marketing yourself to new and loyal clients. Learn how to maximize your social media presence to promote and support your business with best practices, tips, and strategies.
Movie 11.1 Winn Claybaugh - Be Nice(or Else!) - Social
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CHAPTER 11
SOCIAL COMMERCE PROFIT CENTER
Social Commerce is now an integral part of nearly everyone’s lives and can be one of the most effective tools for marketing yourself to new and loyal clients. This chapter will show you what a customer should see, hear and feel in Social Commerce. We will also show you how much additional money you can produce because of your efforts in this profit center.
Growing Sales: Using social commerce effectively will help to get your name out into the community and can have a huge impact on your business as you build your clientele.
Managing Guest Expectations: Consumers love getting valuable information via the internet. Using social commerce to educate your current and prospective guests through tutorials and blogs can add a ton of value to you as a professional.
Growth Roadblocks: The missed opportunity here is not having an active, current and professional web presence. If you don’t have a strong web presence, you don’t exist as a business.
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What could you accomplish from your dream board with an additional–
6,000
in new guest revenue per year? 152
$


CHAPTER 11
EXPERIENCE - SEE, HEAR, FEEL
SEE
• current and accurate information
• your brand’s story
• professional photos
• current promotions
• before and after transformations
• customer testimonials
• relevant & positive posts
• a consistent message
HEAR
• tutorials
• salon promotional videos • video testimonials
Customers who engage with companies over social media
spend 20% to 40% more money with those companies than
other customers.
Source: Bain & Company Report – Putting Social Media to Work
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FEEL
• excited
• inspired
• comfortable
DIALOG
• Check-In: “Have you checked in on Facebook yet? If you check in at our salon on Facebook, you’ll receive 10% off your Take Home purchases today.”
• Before & After: “If you don’t mind, I’m going to take a before and after picture of your hair today. We love to use these on our social media pages. Do you mind if I tag you?”
Interactive 11.1 Ideal Experience
CHAPTER 11
Tap and identify the ideal Social Commerce experience.
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CHAPTER 11
STEPS TO SUCCESS
ONLINE
1. Image Awareness: What do you want people to see and know about you and your business? What’s your brand’s story? Know and understand the different platforms and how to use them to tell your story successfully.

2. Social Media: Social media is an integral part of your guest’s daily lives. Learn how to maximize it to promote and grow your business. Make sure the information you share via one channel is synced with and complements what you share on another channel. If you approach each social media platform as an isolated effort,you will limit your potential for success.

3. Check-In: Have all your guests “check in” to your business on their social media sites.

Follow Up
Image Awareness
61
Style with Knowledge 5
2 Social Media
Check-In
4
3
Before & After
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IN SALON
4. Before & After: Always take before and after pictures and post on your social media sites. Get permission from your guest to tag her. Consumers love pictures of beautiful transformations.


5. Style with Knowledge: Use blogs and videos to educate your guests on the products, tools, and services you offer.

POST SERVICE
6. Follow Up: Send emails to check in with your guests a couple of days after their service. This is a great way to catch any problems a guest may be having and gives you an opportunity to fix them. Most guests—especially new ones—will not let you know if they are unhappy. They will just go somewhere else to have it fixed. Following up allows you to initiate that feedback. And remember, you WANT bad feedback too. It’s the only way to resolve any issues.
Movie 11.2 Social Commerce Tips
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SHOW ME THE MONEY
Goal example: 10 New Guests per Month
Using social media effectively can help drive new customers to you and entice your existing customers to come back sooner rather than later. Showcase your work with enthusiasm, and people will want to experience your magic. Take a look at what adding just 10 extra new guests per month can do for your sales revenue.
Interactive 11.2 What Would You Do?
Consider a
stylist that #
charges
=$ X$ 6,000
new guests per month
X
10
12
months per year
#120
new guests per year
new guest revenue
50
average service
Tap and answer the question.
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CHAPTER 11
ACTION ITEMS
In order to ensure success in this chapter, complete the worksheets in the previous chapter and share them with someone of importance in your life. This will help hold you accountable and move one step closer to your goals.
Tap on the following link to take you back to the worksheet.
Ideal Social Commerce Experience
What Would You Do Worksheet
Role-Play
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Show Me the Money
Social Commerce Benchmark
Experience See, Hear, Feel
Profit Generator
Dialog
Steps to Success


REVIEW
Interactive 11.3 Chapter Review
CHAPTER 11
Tap and test your comprehension of the chapter
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FUN & GAMES
Interactive 11.4 Puzzle Interactive 11.5 Hangman
Interactive 11.6 Puzzle Interactive 11.7 Word Search
CHAPTER 11
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TIME TO START YOUR CAREER
“A goal without a plan is just a wish.” - Antoine de Saint-Exupery
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CHAPTER 12
TIME TO START YOUR CAREER
You know your passion and what you want for your life.
Now it’s time to find your ideal salon. Understand that to reach your dreams and become a successful salon professional you’re going to have to put in the time and pay your dues. Everyone has to start somewhere. Make sure your somewhere is somewhere you will be happy for a long time.
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YOUR FUTURE IS WAITING
You are entering an industry that is creative, beautiful and in high demand, so your chances of growing your business and building a strong brand and clientele is inevitable with the right career success plan.
The fastest way to see results as a stylist, is to utilize proven systems, in-salon and online marketing and business management tools. This is where your career success plan comes into play. If you make a plan of what to do, how to do it, and when to do it, and follow to your plan. You will be sure to get the results you are looking for. It’s all up to you.
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CHAPTER 12
GETTING HIRED
For many of you, working in the beauty industry will be a dream come true. It’s a wonderful industry to work in. The people are amazing. You get to be creative and have fun every day doing what you love. You make people look good and feel great, which is extremely satisfying. You’re going to be part of this amazing industry. All you have to do is find the right salon. It’s important to find a salon that fits you.
Following the systems and maintaining a positive attitude during your time in school is crucial to establishing a solid learning foundation. The technical skills, strong work ethic, and positive attitude you gain while in school are the necessary first steps in building a successful career. This chapter will help you prepare for that career.
What salon owners are looking for
Let’s start here. One of the most important things to know, when you begin thinking about your career in the beauty industry is what salon owners are looking for when they hire employees. Knowing these things will help you to know what skills and characteristics you need to start developing now, while you’re still in school. If you start working on these things now you, will develop the essential habits and behaviors that are necessary to get your dream job and have a long and successful career in the beauty industry.
On the following page is a list of comments from real salon owners. Read over them carefully and keep them in the front of your mind as you progress through school and continue preparing for your career.
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SALON OWNERS ARE LOOKING FOR...
SOMEONE WHO...
1. wants to make a difference in peoples lives.
2. has excellent customer service skills.
3. is energetic, socially outgoing, and friendly. They need to be able to have a conversation with any guest at any moment and be sincere about it.
4. will have a great, friendly attitude all day.
5. is hard-working, self-motivated and pro-active.
6. is on time, meaning always 15 minutes early.
7. is fashion-forward in appearance. This is the beauty industry so looking your best is important. And not just hair and makeup to the tee every time, but also their fashion wardrobe. Nothing sloppy, no yoga pants.
8. is physically capable of the workload. Standing on your feet for 12 hours a day and bending over the shampoo bowl is extremely physical, so they need to be able to keep up with that.
9. is confident in their strengths and can acknowledge their weaknesses.
10. can receive constructive criticism well.
11. will effectively listen to guests, team members, and
management team.
12. will ask questions when they do not understand something or don't know the answer....not just assume or hope the challenge will go away.
13. has begun building a healthy circle of influence to build their career from.
14. understands that the salon is not fully responsible for getting you busy. It is your responsibility as well. Must be willing to network on their own during their own time.
15. understands that their success will be equal to the amount of effort they give.
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SOMEONE WHO...
16. realizes that they will probably start out sweeping floors, shampooing hair, folding towels, and cleaning up after busier stylists.
17. is willing to pay their dues and do it with excellence and a positive attitude, which will move the forward faster.
18. is not a “know it all”...the best education gives a great foundation, but there will be much more learning throughout their career.
19. understands that things will not be perfect every time, all the time. Don't get discouraged so easily.
20. has flexibility in scheduling and is able to work nights and Saturdays. Especially for the first three to five years.
21. is willing to be loyal to the salon they choose. Clients don’t like to see stylists jumping from salon to salon.
22. does not complain constantly. This industry should bring about more gratitude in everyone's lives...they're making people’s days!
23. is drama free. No drama. Leave your personal problems outside the door.
24. is proactive in doing home-play on their own, whether it's product knowledge, mannequin work, or dvds/tutorial videos.
25. is willing to attend at least one outside training per year.
26. is will to give one to two Mondays a month for in-salon
education (which would be on their day off).
27. someone who always has a sense of urgency. This is a fast-
paced business, so we need to move quickly.
28. is a team player.
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There are always going to be jobs in the beauty industry. Finding a good one, one that you love—your dream job—is totally up to you. If you make the most out of your cosmetology school experience, finding that dream job is going to be even easier.
To start off your career on the right foot and in the direction of your dreams, you’ll first have to lay the groundwork. It’s more than just getting through school, graduating, and then filling out some applications. If you want to find your dream job and build a successful career, it’s going to take a little more effort.
Turnover can be a problem in this industry. There are a couple of reasons for this:
1. Most students come out of cosmetology school with unrealistic expectations. They think they are going to make a ton of money right out of the gate. When they don’t make much money right away they get discouraged and either move on to another salon or they leave the industry altogether.
2. They have the wrong mindset. They think in terms of a “job” instead of a "career."
Let’s look at the difference.
Job: an activity through which an individual can earn money. It is a regular activity in exchange of payment.
Career: A career is the pursuit of a lifelong ambition or the general course of progression towards lifelong goals.
See the difference?
A job is something short term that someone else controls. A career is a long-term professional life that YOU guide.
Which one do you want?
If you picked job, that’s easy. Put on a nice black outfit with heels, grab a pen and hit the pavement filling out applications. Then keep your phone in your pocket and wait on the first desperate manager to call you for an interview. You will probably get lucky pretty quickly. Turnover, remember? But if you’re not careful, this thinking can cause trouble. Be careful not to turn into a salon hopper. Down the road, it will get increasingly harder to be hired if you have the reputation of staying at jobs for a short period of time before leaving for greener grass.
Now for those of you who chose career keep reading...
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CHAPTER 12
PREPARING FOR YOUR CAREER
Your future is waiting. Are you ready? The sooner you are ready, the sooner you'll be on your way. Here are a few points to help you prepare for your future:
• Have a great resume
• Practice makes perfect.
• Prepare for the interview
• Put together an impressive portfolio
• Clean up your web presence
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Putting together a killer resume
Tap on the ResumeGenius and build your resume for free. They have lots of great video and templates to help you out.
Remember, a resume is not the time to be shy. Sing your praises. If you don’t, who will?
Interactive 12.1 Resume Builder
How busy are they?
What’s the traffic like in their shopping center? How busy are they in the salon? Ask if this is a busy or slow time for them. See for yourself if the salon has a lot of foot traffic and walk-in business. See if they have a website and an active Facebook account. Look into their online reviews. This is your career, you need to be impressed with them as much as they need to be impressed with you.
How clean is the salon?
If the salon is cluttered or messy it can indicate that the business operation is disorganized as well. If you see piles of papers and junk lying around, messy stations, an unorganized backbar, or dusty take- home shelves, leave! Clutter and filth point to an owner or manager who doesn’t have it together. They either can’t manage their own time properly, can’t delegate effectively, or simply don’t care.
Interactive 12.2 Salon Locator
Tap and build your resume now!
Research the salons in your area that interest you.
Take some time to do some research on area salons several months before you graduate. Visit their websites and Facebook pages. Get as much information as you can. Get dressed up and drive around so you can check out locations and drop in to have a look around. Introduce yourself and let them know that you are a student at the local cosmetology school, when you will be graduating, and that you are out looking to see what type of salons are in the area. Most salons would be happy to give you a quick tour of their facility. Take notes on each salon you visit.
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Tap and search Paul Mitchell Focus and Signature Salons
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How friendly are the staff members?
Do they speak to you? Are they happy to see you there as a visitor? Do they engage in a friendly manner with you? Are they welcoming and kind? If so, they probably trust their employer. This means the owner is doing something right. If they are not friendly and welcoming, it may mean that they see you as a threat and fear that your working there may negatively affect them financially (if they have to share clients with you).
How long have the staff members been there? If you go into a salon and the staff members have been there for three or more years, this signifies a great management team.
What type of clientele does the salon have?
Clients will be attracted to salons based on the way they look and the way the stylists within the salon look, dress, and act. Salons that have a causal decor, a casual dress code, and a laid back atmosphere where everyone is interacting with each other and kids are running around is probably a mom and pop salon. Salons that have a cool, colorful, funky vibe where stylists are wearing all black, the music is today’s top hits, and everyone is very focused on their work, which is very colorful and creative, is a trendy salon. Salons that are quiet with neutral colors, expensive furnishings, and smell great because of lit candles, where stylists are very well dressed and customers are spending lots of money, is an upscale salon.
Choose an environment that suits you and attracts the clientele you prefer. If loud, cozy, casual environments, reasonable prices, and clients that seem more like family attract you, aim for the mom and pop shop. If you want to create blue hair and work with other professionals that take their art seriously, consider the trendy salons. If you prefer the calm, quiet, intimate atmosphere of an upscale salon/spa, find one and bring in your resume.
Now it's time to apply
After you’ve done your research, make a list of places you want to apply to. It doesn’t matter if they’re not currently hiring. Reach out to them anyway. You want to get your resume to them regardless. Things can change quickly. Salons that aren’t hiring today could be hiring next week if someone decides to leave.
You’ll want to drop of your resume in person. Get dressed (interview attire) so that you make a great impression. Don’t expect an interview on the spot, but you want to be ready for one, just in case. At the salon, ask to speak with the manager. If at all possible, you want to put your resume in her hands, that give it to a
receptionist. When the manager walks up to you, stretch your arm out and shake her hand firmly. Introduce yourself, tell her why you are there, that you realize she is very busy, and that you appreciate her taking a moment for you. Hand her your resume and answer any questions in a professional manner.
If the manager is not in, introduce yourself to whoever is at the desk. Tell them you would like to leave your resume for the manager. Include a cover letter. This will help introduce you to
the manager and give her an idea of what you are
looking for. Ask for the manager's name and the best time to catch her in the salon at a slow time. Thank them for their time and say you will call back when "manager's name" is in. (Make the notes in your notebook before you forget.) Make sure you are acting in a professional manner with the staff. You can be sure they will tell the manager all
about you.
Now that the resumes are out there, you have to keep up with them. Don’t wait
for the salon owners or mangers to call you back. You need to make follow-up calls to all the salons where you left your resume. You may need to call several
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times. Salons are busy, and they sometimes don't have time to call you back. They may even forget. Keep calling them!
Interview Day
On the day of your interview:
Arrive 10 minutes early
Dress professionally
You outfit should be freshly ironed. Wear clean, black, closed-toed shoes. Keep the accessorizing unobtrusive, classy, and to a minimum. Don’t show up to an interview wearing jeans,
shorts, a too-short skirt, a low-cut blouse, dirty or smelly
clothes, or anything else that could give off a sloppy first impression.
Look the part
Have your hair, makeup, and nails done. Gear your look to the salon’s look. If it’s young and hip, it’s alright to dress more on the trendy side, keeping in mind that employers are trying to gauge the type of impression you’d make on clients. When in doubt, go more conservative. Your makeup should look natural, your nails well maintained, and your hair nicely styled. Trendy salons tend to encourage
more outrageous hairstyles and colors, but if you’re looking for a job, it’s generally better to keep your hair a natural color. Stay away from nail art altogether for your interviews. Polish is fine, but stick to classic colors (reds, browns, deep bronze, light pinks, French). Don’t wear loud neons or anything too distracting.
Have your paperwork ready.
Make sure you have your resume, letters of recommendation, portfolio, a copy of your professional license(if you already have one), and anything else you may need handy. Remember this: You are a valuable professional. You are looking for a job, but you are not so desperate that you’ll take anything thrown at you.
During the interview
Remember to smile, relax and be yourself. Maintain eye contact. Tell a little about yourself, but keep it about your passion for and interest in the industry. Answer all questions truthfully and with
professionalism, speaking clearly and using proper grammar. No gum chewing, turn your cell phone off, don’t slouch or bite your
nails. Being nervous is alright—it's expected. But remember to be genuine. The interviewer wants to like you!
Here is a list of questions to expect:
“What can you tell me about our salon? Why did you choose to apply here?”
This is a good time to mention that you’ve done your research. You’ve noticed that the place is busy, the atmosphere suits you, and it seems well managed.
Describe some of the factors that helped you draw these conclusions. If you came in and had a service
done, that’s a bonus because it shows that you really want to see the salon from the perspective of a client. Mention that you are looking for long-term
employment in a salon that will ensure your continued success in the industry.
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“Tell me about the technical areas you feel you need improvement.”
It’s important that you are prepared to talk about the areas you need improvement on rather than just the areas you are great in. Do not say you’re “great at everything.” That’s not true. Everyone has something they struggle with. You will get busted if you lie. When answering, add that you have been working on your weak points in your spare time, but that you feel you would really benefit from hands-on training from someone with the patience to work with you. Instead of saying,“I can’t do it.” Say, “I’m excited to learn how to do it better!”
“What qualities do you think you can bring to our salon?”
This is your opportunity to talk about how you’re an aggressive self- promoter outside of the salon and that you make an active effort to build your clientele. Mention other traits that you feel are beneficial to the business and be ready to back up your claims if you’re asked: you have a lot of great marketing ideas (have some examples prepared), you love to network (mention what networking groups you’re involved in and what events you attend), you are dedicated to furthering your professional education (if you have completed certificate programs and are planning on attending any in the future,
be ready to mention them as well).
Why should we hire you?
What they are really asking you is "why it's in their best interest to hire
you?" So tell them. An interview is no place to be shy. Tell them how you will be an asset to the salon. An example would be:
“Because I have a strong work ethic, I'm great at time management, I understand the importance of superior customer service, and I am willing to do everything I can to help the salon and myself grow.” If you really want to knock their socks off say, "Because I will exceed your expectations!” Just make sure you do!
“What is your idea of a strong work ethic?”
You want your interviewer to know that you’re a hard worker but want a healthy work/life balance. When I set a schedule, I stick to it. I also help around the salon, doing laundry and light cleaning when necessary. However, I do believe in moderation. I do not work outside of my schedule and when I’m off for the day, I’m off. I spend time with my family on my off-days. I find that this keeps me from getting burnt out and contributes to my professional happiness overall.” That is a winning statement from the point of view of an employer and it makes it clear that you have boundaries. Employees who burn themselves out get sick more frequently and tend to be unhappy at their place of employment. Nobody wants that. If an employer isn’t satisfied with that answer, you’re interviewing at the wrong business.
“What are you passionate about?”
Just keep it on a professional level. Use answers like, "I love everything about color! I'm always on Pinterest looking for fresh new looks and trying them on my friends.”
“What’s one important life lesson you’ve learned at school?”
This is a great question because it tells the interviewer the most about you. Tell them about something you learned from a client, a fellow student, or an instructor who changed your personal philosophy in a significant way. Perhaps you learned empathy and patience through spending time with a client who was experience hair loss due to an illness. This is one that is different for everyone, but make sure it’s something important to you. Everyone has one, and as you progress in your career you’ll have quite a few.
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Your turn to ask the questions
After the interview, don't be afraid to ask questions about policies or procedures of the salon. You want to know what you’re getting into, and a good employer will understand.
What is the salon’s training program?
Specifically, you’ll want to know about the training schedule. What days will you be training? What days will you be assisting? How will you be paid during the training/assisting periods? When will you need models? When will you be able to have clients on the floor? How long will the training/assisting program last? And any other questions you have about the program.
What is your compensation program?
Are they going to classify you as an employee, independent contractor, or booth renter? For more information on classifications, see the IRS insert in this chapter.
Will you be required to sign an employment agreement?
Salon owners spend a huge amount of time recruiting and training staff members. Today, salon owners are asking employees to sign an agreement in which the employee promises to stay with the salon for a certain period of time in order for the salon can recoup it’s investment.
What do they expect from you?
What tools will I need supply? What products do they use? What hours are they looking for? What other duties or responsibilities would you be expected to perform? What is their dress code? How many sick days/vacation days are you allotted? Are there any benefits offered? What is the training program like? Do you offer continuing education classes? How do you charge for family members?
Don’t settle. This is important. It is crucial that you shop around. Don’t jump at the first offer you get and never take an offer immediately when it is presented to you. If an employer asks “So, when can you start?” reply with, “I’m really interested in working here. I would like to share all of this information with people most important to me.” Set a date to follow up with them before you leave. Give yourself at least a day or two to consider your options. Make sure you’re 100% certain before you take a job. Remember that you’re looking for a long-term position. Decisions like that require thought and shouldn’t be made impulsively.
Stay Positive!
You may be the one in need of a job, but you have standards and expectations as well. Your goal is to find a place that suits you and will be a great fit for your career. It may take a little while to find the best fit, but it will be worth it when you end up in a great salon that can help you build your career.
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CHAPTER 12
COMPENSATION BREAKDOWN
Compensation Overview
Pay structures in salons vary greatly. There are many different compensation models out there. Below are a few are the more straightforward systems used by many salons today. However, there are other more convoluted systems as well. It’s important to completely understand the compensation model before you accept a job in any salon. Ask plenty of questions.
Commission
Some salons pay stylists on a commission-only basis, meaning they receive no salary or hourly pay. This offers the employees a set percentage (usually 35% - 50%) of their service income. This is a good model for established stylists who have built up a good size clientele. This structure can be very difficult for newer stylists who are not very busy yet. However, some salons will offer a salary or hourly wages for the first few months before switching to commission-only pay to give newer stylists time to build up.
Salary + Commission
Other salons implement a hybrid salary+commission system in which employees receive a minimum salary or hourly pay, along with commission. Stylists working within a hybrid system often receive lower commission rates than those working in commission-only salons because the commission rate is in addition to the guarantee hourly/salary amount they receive. This is a great model for new and older stylists.
Hourly/Salary
In a salon where the technicians are paid hourly, the employees make a guaranteed hourly rate wether they are busy with guests or not. The salon owner has the ability to increase the employee’s pay based on performance. This is a good model for brand new stylists who are just beginning to build their clientele, but not very busy. This can also be a very beneficial model for older stylists as it is a set pay without the fluctuations of commission pay. However, the salon owner will expect the employees to keep busy with other salon related tasks and helping out because they are paying them for their time.
Hourly Pay vs Commission
This model offers the employee a base hourly pay (usually minimum wage) versus a commission rate. At the end of the pay period, the hourly pay is compared to the commission amount. The employee receives the higher of the two. This is a good model for newer stylists who work really hard to market themselves and are building their clientele. It gives them the security of a base pay and the incentive of higher pay (commission) for doing more work.
Booth Rental
Booth renters pay for their station at an agreed upon rate (daily, weekly, etc.) They are not employees of the salon. They manage their own businesses, provide their own tools and products, set their own prices, market their own services, process their own transactions and set their own hours. Essentially, they do their own thing. They also must carry their own professional liability
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insurance. They are responsible for their own employment taxes as well. This model works best for someone who has been in the industry for five plus years and has build up a good customer base. It is a very challenging model for newer stylists who are just beginning their career and not recommended for someone fresh out of school.
Other important information to know
Product Service Charges
It is important to be aware that many salons have a product cost deduction percentage (usually 8% - 12% ) of service income. This is also known as “backbar charge” or “product charge”. This “charge” is deducted from a stylist’s sales volume before the commission rate is applied. For example, if your service volume for the pay period is $1000. The owner would deduct the product cost (let’s say it’s 10%) 10% of $1000 = $100. So $1000 minus $100 = $900. Now, your commission is based off of the $900 instead of $1000. This is something that should be made aware to you before you accept a job.
**** Please be aware, per federal law (the FLSA, applicable in all 50 states) that the “commission-only” compensation method is only legal if the employer is diligently tracking hours and ensuring the hourly rate for each employee meet or exceeds the prevailing wage for each hour worked. If the employee’s commission earnings fall short of this, the employer must make up the difference. “Commission” employees are not treated any differently than any other non-exempt employee. The federal government classifies employees into two distinct groups: exempt (salaried) and non- exempt (everyone else). Unless you are a salaried employee (being paid a guaranteed rate of at least $913 per week or $47,476 per year), your employer is required to adhere to the FLSA, which assures you minimum wage and overtime pay. Our industry is not given special exemption from these laws.
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IT’S YOUR TIME!
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CHAPTER 12
IRS TAX RESPONSIBILITIES
Whether you are an employee, booth renter, or salon owner, it is very important that you understand your tax responsibilities, as stated by the Internal Revenue Service (IRS).
The IRS created a division to oversee cash-based businesses, including the beauty industry. Now the IRS has a tax compliance division solely for the salon, spa, and barbering industry, and it has organized several areas of that compliance. The IRS expects you to be aware of your tax responsibilities. And they actively concentrate their audits in the beauty and barber industry. Looking for businesses and individuals who are either not reporting or under-reporting their income, including tips.
The following document will give you all the facts you need to know so that you can make the right choice when choosing a salon to work in. It will also help you learn your tax responsibilities once you begin working and paying taxes.
Interactive 12.3 IRS Tax Tips
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CHAPTER 12
IDEAL SALON CHECKLIST
Choosing an ideal salon environment requires some research, planning and smart thinking. Going through an interview and hearing what they have to say about the salon and the job is only one aspect of your decision. The salon’s location, ambiance, size, the type of salon, price point, traffic volume, compensation model, team, etc. are all key factors that will play a part in helping you chose your ideal salon. The worksheet below will help you assess the different factors that will help clarify some of the important aspects of the salon before you accept a job.
Use the Ideal Salon Checklist on the right to help you determine your needs in a salon.
But remember: no job is going to be a perfect fit, you will have to prioritize and compromise. However, this will at least serve as a guide to help you understand what’s truly important and better define what an ideal salon looks like to you.
One more thing: Keep an open mind. Just because you’ve heard rumors about a salon or company doesn’t mean it is true. People gossip and spread false information sometimes. If you have any negative preconceived ideas, before you begin searching for your ideal salon, throw them away. Start with a clean slate, visit as many salons as possible and decide on your own.
Interactive 12.4 Ideal Salon Checklist
Tap and answer the questions to help you uncover what your looking for in a salon.
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CHAPTER 12
ACTION ITEMS
In order, to insure success with this chapter complete the worksheets on the previous chapter and share them with someone of importance in your life. This will help hold you accountable and move one step closer to your goals.
Tap on the following link to take you back to the worksheet.
Resume Builder
Salon Locator
IRS Tax Tips
Ideal Salon Checklist
IRS
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Ideal Salon Checklist
Time To Start Your Career
Build Your Resume
Getting Hired
Compensation Breakdown
Preparing For Your Career


REVIEW
Interactive 12.5 Chapter Review
CHAPTER 12
Tap and test your comprehension of the chapter
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FUN & GAMES
Interactive 12.6 Puzzle Interactive 12.7 Hangman
Interactive 12.8 Puzzle Interactive 12.9 Word Search
CHAPTER 12
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INDUSTRY RESOURCES
“A goal without a plan is just a wish.” - Antoine de Saint-Exupery
CHAPTER 13


CHAPTER 13
INDUSTRY RESOURCES
The Professional Beauty Association (PBA) advances the professional beauty industry by providing its members with education, charitable outreach, government advocacy, events and more. PBA is the largest organization of salon professionals with members representing salons/spas, distributors, manufacturers and beauty professionals/NCA.
Economic Snapshot of the
Salon and Spa Industry
May 2014
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INDUSTRY RESOURCES
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MAGAZINES
Tap on any of the images below for more information
CHAPTER 13
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CSHEACPTTIEORN13
SOCIAL MEDIA GUIDE
Interactive 13.1 JPMS Social Media Guide
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CSHEACPTTIEORN13
ACKNOWLEDGEMENTS
We would like to express our gratitude to the many people who saw us through this book; to all those who provided support, talked things over, read, wrote, offered comments and suggestions.
A special thanks to our Editor, Jillian Musso. We would have been a hot mess without your knowledge and superb editing skills. Thank you!
To Kayla Manuel, our incredibly talented illustrator, your work is amazing and really makes this book come alive. Thank you!
To the leadership team at Vanguard College of Cosmetology, it was extremely helpful to have a school’s perspective throughout this process. Your suggestions, feedback and support along the way has been invaluable. Thank you!
To those who participated in our focus groups, Glynn Cambre, Amber Dallas, Kristen Keahey, Lynn Glaze, Melissa Tierney, Marlo Gavin Carter, Erin Tracey, Rachel White and the amazing group of future professionals...Cristian Barrios, Yazmin Cochran, Gabrielle Giroir, Chan Le, Codie Linden, Brady Merwin, Emily Taylor, Syntrell Taylor. Your feedback, comments, suggestions and ideas were tremendously helpful. Thank you!
To those who contributed video interviews and instructions, John Paul DeJoria, Winn Claybaugh, Thomas Cousins, Jim Compton, Tracy and Anthony Quatrropani, Jeff Swaner. Your contribution to this project is valuable beyond measure. Thank you.
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