BASIC VM GUIDELINE - DISPLAY

ISUAL
ERCHANDISING

BASIC VM GUIDELINE

LIFESTYLE & TRAVEL RETAIL

VISUAL
MERCHANDISING
DEPARTMENT

Floor set,
merchandise rotation smart planning

&
how to display

DISPLAY

FLOOR SET
CHANGE

Floor set change must be done in period of 2 days
after receiving guidelines

Photo sharing of stores to your local VM
after completing floor set is compulsory

Due to the layout and size di erences of every store
and merchandise availability,

adaptations or substitutions may be required

WINDOW WALL
TABLE RTW
SHOES

MERCHANDISE
ROTATION CYCLE

PLAN

Plan the movement for existing product on
selling floor before displaying newness.

Depending on volume of newness, decision on
keeping the oldest season bag is necessary.
By emptying the feature wall as the first step,
will make the floor set change smooth and
keep the store tidy.

MOVE

Once planning done, start moving the existing
bag to the designated area.

Tips: Move them exactly the same arrangement
and layout to the new wall to avoid store
looking messy, you can come back again
later to do minor changes.

CREATE

Bring in newness to feature wall/table and start
arranging them according to guidelines.
Detailing is important.

SHARE

Snap and share to VM for feedback.
Share with store team with floor walk
and explain each wall story or focus.

MAINTAIN

Daily maintainence and housekeeping.
Making sure detailing of products and

tidiness of the store the whole time.

PRIORITY
AREA

1 RUNWAY TABLE
&
FEATURE WALL

+ Focal point of the store.
+ Showcases the newest product within the store.

2WALL 1
(NEXT TO FEATURE WALL)

+ Starting from the wall next to feature wall
at the front of the store and working towards
the back.

+ This area should be reserved for
the previous deliveries

3 HIDDEN WALL

+ The least prominent, walls that are hidden
or at the back of the store.

+ This area should feature upcoming value buy
items or for the oldest season/collection
in the store.

+ SALE area

DISPLAY
GUIDE

COLOR ARRANGEMENT

Left to right, light to dark (or dark to light)
color repeated sequence

Light Dark

Dark Light

DISPLAY
GUIDE

COLOR & PRODUCT STYLE
ARRANGEMENT

Light Dark

By Style
By Style
By Style
By Style

By Color By Color By Color By Color

Light / Warm Dark / Cool

Non-reachable Repeat style
area

Feature
product

Reacheable By Style
area