Paramount Global Story

FACES & PHASES
BEHIND THE

PARAM
OUNTG
LOBAL



INTRODUCTION

Paramount Global Inc. is a packaging and logistics solution provider
with a mission to be a “global family with a passion for building lasting
partnerships through inventive solutions and personal service.” For over
40 years, Paramount has thrived by living and breathing the mission of
focusing on serving customers in every aspect of the business.
Like anything that continues to grow, there is always a beginning to every
story and events that continuously influences growth along the way. We
believe, as a family-owned company, the story of how Paramount has
grown to what you know today should be shared and passed down to
every generation.
We hope that by understanding our roots, you too will identify with our
mission, strive alongside each other, and continue growing together.

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CONTENTS 6
10
THE START-UP 14
EARLY YEARS 16
THE 90’S 20
THE 2000’S 24
RECENT YEARS 30
THE BRAND TODAY
THE FUTURE

5

THE START-UP

1973

A student at Cal State Fullerton
named Jack Gample signed
up for a job with General
Can Company, a regional
manufacturer of tin cans.
He worked various positions
around Southern California and
ended up at the inside order
desk, a position that led him
to meet the branch manager,
Danny McCloud.

1974

A year later, Danny was eager
to move into his own venture
and invited Jack to join him.
Jack agreed, and the two
young men left setting off to
chart their own course.

6

1976
Paramount’s legacy begins.

ORIGINS:

Danny and Jack started their new venture
in Paramount, CA. Working from their
previous experiences and relationships
built at General Can, they continued their
focus on selling tin cans.

The name of the company was decided
by simply combining the city that was the
home to their newly established company
and their core product offering: cans.

Under the name ‘Paramount Can
Company’, they continued stengthening
their existing relationships and worked to
build new ones.

LOGO:

Although Paramount’s name stems
from where the company was
originally founded, inspiration for
the logo was drawn from an existing
‘Paramount.’

Inspired by the Paramount Pictures
logo, Paramount Can’s logo also
utilized a circle and triangle shape.
However, instead of depicting a
mountain, the triangle was drawn
No digital files have been found to as though the viewer was looking at
contain the original logo, thus the the top of the triangle since the very
above depiction is based roughly definition of ‘Paramount’ is ‘top’.

on description.

7

Initially operating from a 6,000
square foot building, Jack and
Danny generated sales through two
major accounts based on the solid
relationships they had developed
during their time at General Can.
Building strong customer focused
relationships was a theme that would
run through Jack’s business career:
his belief in and ability to build these
relationships was then, and is now,
one of the major foundations of
Paramount’s business success.

8

“BUILDING
STRONG
CUSTOMER
FOCUSED
RELATIONSHIPS
WAS A THEME
THAT WOULD
RUN THROUGH
JACK’S BUSINESS
CAREER[...]”

9

EARLY YEARS

From the late 70’s through
the 80’s, Paramount grew and
prospered. One of the first major
milestones for the company was
purchasing Wickman Screen
Printing - a plastics decorator.

This move launched Paramount
into building what has become
PlasCor today, a regional blow
molder and decorator of plastic
bottles and jars.

1996

Paramount eventually spun
off this venture, but through
the years has remained
PlasCor’s largest customer.

The creation and continued
partnership with PlasCor
established Paramount’s core
business for over 30 years:
rigid industrial plastic
packaging.

11

EARLY YEARS

OTHER MAJOR MILESTONES

Building a rock-
solid customer
service focus

Expanding the
company’s customer
base and product
market segments

Continuing to build
strong relationships
with suppliers

Establishing a
presence and
warehouse facilities in
Northern California

Purchasing General
Can’s Seattle branch

Partner Suppliers at West Pack Paramount Can Trade Show Booth

12

OUR MISSION

A global family with a
passion for building lasting

partnerships through
inventive solutions and

personal service.

THE 90’S

A pivotal relationship emerged with a
global manufacturer of coatings, sealants,
and transparencies named PPG Aerospace,
then known as Courtaulds Aerospace.

During their search to find distributors to
increase their supply chain efficiency, PPG
identified Paramount as a true partner
willing to help.

Over the next two decades, PPG became
the company’s largest company and new
possibilities opened for Paramount to
pursue a new business model integrating
the traditional the packaging business
with international freight forwarding and
logistics services.

14

OTHER MAJOR MILESTONES Sold PlasCor to focus
on distribution as
Started I.P.P.C.O. core competency
(International Performance
Packaging Company) as a

value-added UN services
division.

Moved into a new
distribution center
in La Mirada, CA

15

THE 2000’S

During the early 2000’s, Jack’s entrepreneurial sense, commitment to solving
customer problems, and keen business acumen continued to be the driving force for
Paramount’s growth.
He navigated the company through recessions and other economically challenging
times, maintaining a strong balance sheet and sound financial health. While many
companies folded during the tough times, Paramount continued to grow.

By 2007, the relationship with PPG was flourishing. Paramount opened a facility in
Newton Aycliffe, England to service one of PPG’s nearby operations. This marked
Paramount’s first major entrance into the freight and logistics sector as well as its first
global venture.
The new business model of integrating the packaging business with international
freight forwarding and logistics services, as well as third party warehouse services,
was on its way.

16

“[...]
COMMITMENT
TO SOLVING
CUSTOMER
PROBLEMS [...]
CONTINUED TO
BE THE DRIVING
FORCE FOR
PARAMOUNT’S
GROWTH.”

17

THE 2000’S Awarded NVOCC license
from the FMC, adding
OTHER MAJOR MILESTONES Ocean freight forwarding
services
Earned ISO 9001:2000
certification (International
Organization of Standards)

Began 3rd party distribution Awarded IAC license
services; I.P.P.C.O. becomes from the TSA, adding
IPPCO Global Services Air freight forwarding
services
Opened European
distribution center in
Newton Aycliffe, UK

18

Opened second Paramount Can was rebranded to
Los Angeles Paramount Global Services in an effort
distribution center to encompass the logistic industry
that Paramount had entered into.
The plane and yellow swoosh were
added to cater to this new
freight sector of the business.

Rebranded under the name
Paramount Global Services

Earned ISO 9001:2008
certification (international
Organization of Standards)

e
g
g

Received PPG 19
Excellent Supplier Award

RECENT YEARS

Today, the company operates from its corporate office in La Mirada,
CA, operating two warehouses in Southern California, one in Northern
California, one in Phoenix, Arizona and one in Newton Aycliffe, UK.
Plans to expand the business are well under way with a major focus
on adding additional locations in the Pacific Northwest and Utah,
including acquisition. To support the new growth, the company
continues to invest in systems, people and processes.
Although the packaging industry continues to change, PG is well
positioned to meet these challenges. The core competencies that
began in the early days still reside deep within PG – passion for the
business, proven ability to develop solutions for customers’ problems
and a strong entrepreneurial culture. The next generation of leaders
and managers are identifying and seizing new opportunities.
The Paramount vision is alive.

The Paramount Global Services logo evolved slightly over the years,
but still maintained its core elements of the triangle, circle, and plane.

20

OUR VISION

To be an innovative,
ground-breaking service
company with world class

performance.

RECENT YEARS

OTHER MAJOR MILESTONES

Distribution center in
Phoenix, AZ opens

The company celebrated
40 years in business.

22 Company expands into the
Pacific Northwest and Utah

Jack’s son, Jay,
succeeds him as
President of the
company

Revenue diversification continues with Named 2018 Best Places to Work by
expansion into new industries such as Personal the Los Angeles Business Journal
Care, Food & Beverage, and Pharmaceuticals
and Nutraceuticals.

Rebranded under the name
Paramount Global

Named 2017 Best Places
to Work by the Los
Angeles Business Journal

23

THE BRAND TODAY

As the company moves forward under new leadership, the brand too must
grow along with the company. In an effort to resonate Paramount’s core
business value of providing simplified supply chain solutions, this same
concept was applied to the evolution of the brand.
Before the rebrand, Paramount Global Services was only an external-facing
name, but was internally still operating under it’s original name: Paramount
Can Company. In addition to the internal name, IPPCO Global Services also
existed for strictly Paramount’s freight services. The co-existence and usage
of all three names created confusion with not only customers and vendors, but
also the entire identity of Paramount to employees.
With Paramount’s core business value driving the rebrand, all three names
were merged under one: Paramount Global. Although solutions may appear
simple on the surface, the thought process is often complex. Over a hundred
designs were submitted to carry on Paramount’s legacy.

A few designs from the rounds of revisions.
Fun fact: It took about 7 months to complete the redesign!

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The final design bears Paramount’s original font, but was shaved thinner for a more
modern feel. The triangle continues to be the core symbol of the logo, but the circle
and plane elements have been removed. Instead, the diagonal slits on the triangle
represent the previous logo’s lines and motion of the yellow swoosh from the plane.

The colors were strategically chosen to carry the brand into the future, yet pay
tribute to the colors historically used.

BRAND COLORS

PRIMARY COLOR

PANTONE Historically, blue has been the primary color of previous logos and continues to be
in the new logo. A deep blue was chosen due to its stable, loyal, and approachable
288 nature, all of which are characteristics Paramount identifies with.

HEX: 1E376C

SECONDARY COLORS

PANTONE Green is the newest addition to the history of Paramount logos. The introduction
of green best represents a fresh change and the promise of growth Paramount will
376 experience under new leadership.

HEX: 81BC00

PANTONE Although gray has not been used previously, it is a nod to the foundation of
Paramount’s business: tin and the industrial sector. It’s conservative nature also
COOL symbolizes Paramount’s history in the packaging industry.
GRAY 4

HEX: BCBCBC

ACCENT COLORS PANTONE PANTONE You may not come across the use of
accent colors very often since they are
PANTONE 803 7545 only needed on a limited basis, but just
know that they exist!
PROCESS HEX: FFE900 HEX: 425467
CYAN For a full depth guide to how the brand
Fun fact: Yellow will be used, check out Paramount’s Style
HEX: 00AEEF is Jay’s favorite Guide found on the Intranet.

color

THE BRAND TODAY

Although the logo has been slightly modified and sports a few new splashes of
color, Paramount’s business at it’s core has not changed.

WHO WE ARE

At the core, Paramount Global is a

Packaging Provider (including custom package design)

With complete supply chain solutions, we add value to our packaging with the following services:

International Freight Fowarding
3PL (3rd Party Logistics Provider)

While we approach all our operations with

Customer-Driven Flexibility

VALUE PROPOSITION
We believe our customers deserve more than a one-size-fits-all solution. At
Paramount, we provide our customers with the resources they need to be
successful, however they define success.
First, we strive to understand their unique business requirements and
organizational goals. Then, together in partnership, we identify areas in
the supply chain where we can add value by leveraging our operational
resources to help improve theirs. We are an extremely flexible organization,
which allows us to respond quickly to our customer’s needs and provide
them with truly customized solutions tailored to their business.

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Like any core, a source of energy is needed to
power it. Paramount’s core runs on the energy of
its people. To ensure the energy continues burning
bright, Paramount strives to provide an environment
that encourages a culture of support and growth
through core values.

OUR CULTURE

Although Paramount is a family business it is run professionally with a family feel. Family
is in the first three words of our mission statement. We work hard to hold ourselves
accountable to our core values every day. We have created a few programs in the
company that carry our values forward. Our sales effort is driven by our IDEA (Imagine,
Differentiate, Enhance & Achieve) program, our customer service initiative is called ACT
(Accuracy Communication Timeliness) and we incorporate training and development into
each department’s goals and objectives.

As we continue to grow as an organization, it is important we do
not lose sight of the entrepreneurial spirit the company was founded
on. The IDEA program is our method for carrying forward this
guiding principle into the future. Our mission is simple: to always be
different and better than our competitors by encouraging our
employees to imagine, differentiate, enhance, and achieve.

At Paramount, we believe that providing our customers with
an incomparable customer experience is the responsibility of more
than just one department. Our ACT program was developed to
maintain a company-wide customer service mindset by keeping our
customer top of mind at all levels of the organization.

We’re committed to developing our people. Employee development is a top priority at
Paramount and one of our main company initiatives. Our employees are critical to our
success and future growth as an organization, which is why we help build and refine the
skills they need to take themselves, and Paramount, to the next level.

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CORE VALUES
Our core values are more than just words on a wall. In fact, we believe they form
the foundation for everything we do and govern our professional relationships and
decision-making processes.
We encourage our employees to live these core values daily and recognize those that
go above and beyond in each area.

RESPECT
Extending courtesy and fairness to customers, vendors and co-workers
as a foundation for long lasting relationships.
INTEGRITY
Acting professionally and above reproach in all our dealings.
COMMUNICATION
Positive, open and productive exchange of views.
EXCELLENCE
Exceeding expectations in everything we do.

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“OUR
EMPLOYEES ARE
CRITICAL TO
THE SUCCESS
AND FUTURE
GROWTH AS AN
ORGANIZATION
[...]”

THE FUTURE

Although this book draws to a close, Paramount’s story is far from reaching the
end. As long as we continue to strive and grow from our experiences together, will
Paramount’s story continue on.
Welcome to the family! We look forward to what you’ll write in your chapter.

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Interested in learning more?
Check out the PG Intranet for more resources

about the industry and internal processes.