PlayVivid - VC Copy

ESPORTS GROUP

DO NOT REDISTRIBUTE

table of contents

WELCOME TO ESPORTS OUR GO-TO-MARKET

What is PlayVivid 04 Our Brand Overview 15
Our Team 05 - 06 Our Business Model 16 - 17

LEARN ABOUT ESPORTS CHAMPION ESPORTS

Esports Market 08 - 09 Celebrate Success Together 19
Esports Ecosystem 10 Become a Partner 20

THE VISION; OUR VISION

Our Vision 12
A Visual of our Plan 13

welcome to esports.
welcome to esports.

what is playvivid

Welcome to PlayVivid! We are an esports venture group with a uniquely approached business model that has three focus-verticals; competitive gaming, esports infrastructure and
franchised leagues. This model is simple - utilize our knowledge of esports in order to leverage scaled success in proven market verticals. Throughout this deck you will learn how we will
do this efficiently, and with economic viability in mind. Take a look at the three verticals of the market we are highlighting here at PlayVivid below:

Vertical #1 competitive gaming

Esports Branding & Lifestyle
Compelling Stories & Content
Winning Championships

playvivid Vertical #2 esports infrastructure

ESPORTS GROUP Tournament Hosting
Live Events
Esports Arenas & Facilities

Vertical #3 franchised leagues

Revenue Sharing & Media Rights
Brand Longevity
Regional Affiliation

"Hey there! I'm Bryson Goins, co-founder here at PlayVivid. If you are reading this you are likely interested in the esports space and we couldn't be
more excited to help you explore that! Throughout this deck you will see various messages from our team who have something unique to share with
you. I encourage you to interact with these messages as they will help you learn more about PlayVivid and our team. Let's get started!"

BRYSON GOINS
CO-FOUNDER



our team & mission

Our team is passionate about esports and are excited to share our mission with you. With over three decades of combined experience, our team are pioneers in the esports space and
have worked with some of the industry's most reputable brands. From brokering franchise deals and creating stellar content, to running varsity collegiate esports programs across the
country, our team hones a diverse background that equips us for success. Here's a look at who we are and some of the brands we have worked with:

bryson sterling matt ryan marcus

goins henderson jackson towey howard

co-founder co-founder co-founder general manager executive advisor
@VIVIDHITS @STERLINGJH @UGCMATT @RYANTOWEY @THEREARETWOOFME

our brand network

our accomplishments

x-games gold medalist bryson goins sterling henderson
Co-Founder Co-Founder
ryan towey - x-games aspen (2016) 5+ Years in Esports 10+ Years in Esports

10+ tournaments hosted matt jackson ryan towey
Co-Founder General Manager
matt jackson - ugc events 15+ Years in Esports 20+ Years in Esports

3+ varsity programs coached gidd sasser marcus howard
Executive Advisor Executive Advisor
bryson Goins, sterling henderson & gidd sasser 10+ Years in Esports 10+ Years in Esports

$550,000 in earnings tyler beekley zach edwards
Creative Director Halo Coach
ryan towey - halo esports (mlg & hcs) 2+ Years in Esports 10+ Years in Esports

millions in economic impact

matt jackson - ugc events

50+ esports scholarships awarded

bryson goins, sterling henderson & gidd sasser

learn about esports.
learn about esports.

esports & the future

Esports is a form of sport-like competition using video games as the medium; for gamers, it is the competitive wing of multiplayer experiences where they can put their true skills to the
test. In 2020 esports ascended to stardom alongside the emergence of popular gaming personalities, like Tyler 'Ninja' Blevins, who have become household names among younger
generations of fans. Valued now at $1.1 billion (USD), esports is undeniably the future of digital entertainment.

$1,084 million (+14.5%) 26 YEARS OLD

esports Industry Value (NewZoo, 2021) (NIELSEN, 2019)

474 million (+8.7%) 42 YEARS OLD

global esports audience (newzoo, 2021) (NIELSEN, 2018)

$192.6 million (+13.4%) 50 YEARS OLD

media rights revenues (newzoo, 2021) (SPORTS BUSINESS JOURNAL, 2018)

$409 million in na 50 YEARS OLD

north america esports revenues (newzoo, 2020) (THESHELF, 2019)
*Values in parenthesis denote growth from prior year*
57 YEARS OLD
"Esports offers an exciting new vertical for those in the digital entertainment space who love video games. We are seeing that the
more people playing video games equates to more enthusiasts in the esports ecosystem. Esports has already crushed milestones (SPORTS BUSINESS JOURNAL, 2018)
and records, and is rivaling the viewership of traditional sports frequently."
BRYSON GOINS
CO-FOUNDER

the esports ecosystem

The video game and esports ecosystems can be confusing to those who doesn't actively participate in the space. Simply put, developers design and create games that are published for
gamers, of all backgrounds, to play. Esports utilizes this and coordinates competitions - via the competitive community's inside each game - in order to create events and productions that
are used to interact with fans.

DEVELOPERS & VIDEO GAMES TEAMS & SPONSORS &
PUBLISHERS FRANCHISES INVESTORS
FORTNITE
EPIC GAMES CALL OF DUTY TEAM ENVY COCA-COLA
ACTIVISION-BLIZZARD MADDEN NFL 21 100 THIEVES MICHAEL JORDAN
EA SPORTS ATLANTA REIGN KROENKE S&E

FANS MEDIA PLATFORMS LEAGUES & EVENTS VENUES

TWITCH.TV DREAMHACK SPECTRUM CENTER
YOUTUBE CALL OF DUTY LEAGUE (CDL) ESPORTS STADIUM ARLINGTON
TWITTER FORNITE WORLD CUP CHARLOTE CONVENTION CENTER

"In 2007 I went to my first major esports event as a competitor. I knew then what esports would grow to become. While the industry
is still maturing, I'm excited to be in a position to contribute to this grand ecoysystem through PlayVivid."

sterling henderson
CO-FOUNDER

the vision; our vision.
the vision; our vision.

our vision

When it comes to developing esports in any area, you need a brand that communicates your mission effectively - something that people can get behind. Just as it is in traditional sports,
branding plays an important part in scaling the business model. Specifically, it allows us to connect with our target audience, monetize our business and grow. Learn more about how we
intend to develop esports via 'the brand':

PHASE 1 - BRANDING PHASE 2 - EVENT & VENUE phase 3 - lasting value
When it comes to developing esports in any area, After our brand is established in the space - one The final phase to our three-part model is where
you need a brand that communicates your that is effective and active throughout the franchising resides. Creating lasting value is an
mission effectively - something that people can esports community - comes the natural important piece for long-term success, it also
get behind. Just as it is in traditional sports, opportunity to program events into the enables our business model in exciting new ways
branding plays an important part in scaling the overarching business model (i.e. PlayVivid). which curate fresh opportunities. Establishing
business model. Specifically, it allows us to Mobilizing a brands following into one space, subsidiary brands under our umbrella that target
connect with our target audience, monetize our similar to traditional sports and stadiums, specific audiences pave a path for increased
business and grow. creates new commercial opportunity for our brand engagement and, thus, revenue potential.
model where stakeholders can interact in-person
Build the Brand via tournaments, partnered activations, Join a Franchised League
Monetize the Brand community events and much more. Expand Market Presence
Scale the Brand Brand Longevity
Host Events & Tournaments
Scale into a Dedicated Venue Space
Asset Value

phase 1 phase 2 phase 3
phase 1 phase 2 phase 3
phase 1 phase 3

phase #1 playvivid phase 3

ESPORTS GROUP

phase #2

ESPORTS BRANDING EVENT AND VENUE FRANCHSIED LEAGUES

"PlayVivid is an ownership group with a three-part plan developed by our leadership in order to own, operate and scale esports in any given area. We believe in building that brand reputation and
enjoying the trickle-down effect it has in other, subsequent, models to follow in Phase 2 and Phase 3. Each phase plays an important role in our overarching business model; we're here to succeed
in esports and that means doing things the right way."

BRYSON GOINS
CO-FOUNDER

welcome to phase 1.
welcome to phase 1.

establishing our brand - soloq

WHAT is SOLOQ respective teams while additionally SOLOQ WILL... 01
SoloQ is a North American based esports searching for talented creators who will
brand hyper-focused on competing in elevate this experience. build a winning lifestyle
renowned esports titles while creating a
new fan experience. SoloQ will shift the Establishing Commercial Opportunity – build a winning lifestyle
meta and set a new standard for what it with our connections inside of esports, and
means to be an esports organization our plan to attract the best teams and 02
through our original content, stellar creators, we will activate various brands and
performances and innovative leadership. partners apart of the SoloQ ecosystem, create compelling experiences
thus, initiating the synergy of our business
brand OUTLOOK model. create compelling experiences 03
SoloQ enjoys a foundation that is poised to champion our community
succeed in esports. With a team of Community Building – we will utilize media
seasoned leaders hungry to get to work, platforms (e.g. Twitter, TikTok, Discord, etc.) champion our community
there are a few things one can look forward to curate content and communicate with
to in the coming months as we prepare to our audiences who are the backbone of
launch SoloQ. Let's take a look: SoloQ. From supporting our teams to
subscribing to our content, our fans and
Fielding Championship Teams – our community are the single most important
objective upon funding SoloQ is to member of our organization.
immediately field the best talent in titles we
are anticipating competing in (e.g. Valorant As we fulfill the essence of our business
& Halo: Infinite). model, we inevitably begin creating value
for our stakeholders. This allows us to
Creating Original Content – we value continue operating SoloQ and contribute to
content and understand its importance in our brands ecosystem. When we satisfy our
the grand esports ecosystem. Our objective stakeholders our business is allowed to
is to roadmap original content for our succeed and, thus, scale into a larger brand
and overall business operation.

implementing our model

SoloQ, pronounced 'solo' (/ˈsōlō/) 'queue' (/kyo͞ o/), is our chosen name for many reasons, but one that ultimately defines the tenacity and perseverance of our founding members' careers
in esports. Endemically used as a term to define a single person who is solo searching in a gaming playlist (i.e. typically a ranked playlist), SoloQ has become the identity of our founders
collective story and what we embody as professionals in the space. This story and identity is reflected seamlessly in our model for success; here's a quick look at how we achieve that:

+++=

commercial performance content experienced brand
opportunity formula experiences leadership success

"Esports has some of the richest and most captivating stories out there. Compelling, driven content has the power to break down
barriers and unite fans across the globe... and SoloQ will do just that. We'll tell the whole story of our team, players, and fans with
context, transparency, and a cinematic approach."

tyler beekley
CREATIVE DIRECTOR

generating revenue (as a brand)

Esports is a vehicle with a plethora of revenue generating opportunities for businesses in the ecosystem. Specifically for the brand we envision establishing as a part of Phase 1, we believe
there are four focus-points where revenues will be generated; competitions, brands, apparel and digital content. Each of these focus-points adds unique value to the revenue model our
team envisioned and, additionally, positions our brand for success.

COMPETITIONS BRANDS 02 lifestyle & merch DIGITAL CONTENT

01 Sponsor Activations (e.g. 03 04
Logo/Brand Marketing)
Microtransactions Lifestyle Apparel Monetized Content (e.g.
Branded Content Advertisements, Sponsored
Media Rights Pro Gear (e.g. Jerseys) Content, etc.)

Prize Money Loot Boxes Streamers & Creators

Subsidiary Brands (e.g. Original Membership (e.g Fan Club) Original Content Series
Content, Team, Shows, etc.)

champion esports.
champion esports.

celebrate success; together

We invite you to explore the world of esports alongside our seasoned team of industry leaders. We are passionate about esports and understand the industry inside out. This has allowed
us to envision a future where we are contributing to the fast-growing ecosystem as more than just enthusiasts, but as a team with a common goal - success. We want you to be apart of
this same vision, this same goal. Join our winning team and champion esports today!

WHY INVEST IN PLAYVIVID This strategy allows us to successfully build out join our winning team
PlayVivid is a venture backed by seasoned our brand, expand our reach abroad and begin join our winning team
industry professionals who posses a diverse growing revenue streams in Phase 1 while testing
history setting the course for success. Our team our Phase 2 model. Through a successful brand- champion esports
has raised venture capital, brokered franchise launch, we anticipate SoloQ serving as a vehicle champion esports
deals in esports, created collegiate esports to better revenue generating businesses (Phase 2
programs and much more. & 3) and serving as a marketing arm to scale the
potential of those models.
Combining our experience with the model of
PlayVivid is a win-win for all stakeholders. As the WHAT WE ARE ASKING FOR
umbrella name for our three-part business,
PlayVivid will be the home of a innovative and In order to begin operations in Phase 1, including
exciting new esports and lifestyle brand (i.e. the Phase 1b equipment fund, our venture needs
SoloQ), home to a vibrate and efficient events $4 million in funding to cover business expenses
and tournament hosting model (e.g. Phase 2), for 24-months. This enables our team to
and eventually housing long-term assets in the appropriately launch SoloQ, build and grow the
franchising space (e.g. Phase 3). revenue streams of the Phase 1 model all while
testing our Phase 2 model via the equipment
INVESTING TODAY fund.
By investing in PlayVivid today, you are enabling
our team to begin operating in Phase 1 of our
model which includes the competitive esports
brand (SoloQ) along with a soft-launch, Phase 1b,
intro into our events model via an equipment
fund.

become a partner today

co - founder co - founder

BRYSON GOINS STERLING HENDERSON

[email protected] [email protected]

X Bryson Goins X Sterling Henderson



ESPORTS GROUP

DO NOT REDISTRIBUTE