PlayVivid Esports Group

ESPORTS GROUP

DO NOT REDISTRIBUTE

table of contents

WELCOME TO ESPORTS OUR GO-TO-MARKET

What is PlayVivid 04 - 05 Our Brand Overview 23
Our Team 06 - 09 Our Business Model 24 - 25
Our Roadmap 26 - 27

LEARN ABOUT ESPORTS

Esports Market 10 - 13 CHAMPION ESPORTS 29
Esports Ecosystem 14 30
Celebrate Success Together
Become a Partner

THE VISION; OUR VISION

Building the Esports Brand 17
Event and Venue 18 - 19
Create Lasting Value 20 - 21

welcome to esports.
welcome to esports.

welcome to playvivid

Welcome to PlayVivid! We are an esports venture group with a uniquely approached business model that has three focus-verticals; competitive gaming, esports infrastructure and
franchised leagues. This model is simple - utilize our knowledge of esports in order to leverage scaled success in proven market verticals. Throughout this deck you will learn how we will
do this efficiently, and with economic viability in mind. Take a look at the three verticals of the market we are highlighting here at PlayVivid below:

Vertical #1 competitive gaming

Esports Branding & Lifestyle
Compelling Stories & Content
Winning Championships

playvivid Vertical #2 esports infrastructure

ESPORTS GROUP Tournament Hosting
Live Events
Esports Arenas & Facilities

Vertical #3 franchised leagues

Revenue Sharing & Media Rights
Brand Longevity
Regional Affiliation

"Hey there! I'm Bryson Goins, co-founder here at PlayVivid. If you are reading this you are likely interested in the esports space and we couldn't be
more excited to help you explore that! Throughout this deck you will see various messages from our team who have something unique to share with
you. I encourage you to interact with these messages as they will help you learn more about PlayVivid and our team. Let's get started!"

BRYSON GOINS
CO-FOUNDER



our team & mission

Our team is passionate about esports and are excited to share our mission with you. With over three decades of combined experience, our team are pioneers in the esports space and
have worked with some of the industry's most reputable brands. From brokering franchise deals and creating stellar content, to running varsity collegiate esports programs across the
country, our team hones a diverse background that equips us for success. Here's a look at who we are and some of the brands we have worked with:

bryson sterling matt ryan marcus

goins henderson jackson towey howard

co-founder co-founder co-founder general manager executive advisor
@VIVIDHITS @STERLINGJH @UGCMATT @RYANTOWEY @THEREARETWOOFME

our brand network

our accomplishments

x-games gold medalist bryson goins sterling henderson
Co-Founder Co-Founder
ryan towey - x-games aspen (2016) 5+ Years in Esports 10+ Years in Esports

10+ tournaments hosted matt jackson ryan towey
Co-Founder General Manager
matt jackson - ugc events 15+ Years in Esports 20+ Years in Esports

3+ varsity programs coached gidd sasser marcus howard
Executive Advisor Executive Advisor
bryson Goins, sterling henderson & gidd sasser 10+ Years in Esports 10+ Years in Esports

$550,000 in earnings tyler beekley zach edwards
Creative Director Halo Coach
ryan towey - halo esports (mlg & hcs) 2+ Years in Esports 10+ Years in Esports

millions in economic impact

matt jackson - ugc events

50+ esports scholarships awarded

bryson goins, sterling henderson & gidd sasser



learn about esports.
learn about esports.

esports & the future

Esports is a form of sport-like competition using video games as the medium; for gamers, it is the competitive wing of multiplayer experiences where they can put their true skills to the
test. In 2020 esports ascended to stardom alongside the emergence of popular gaming personalities, like Tyler 'Ninja' Blevins, who have become household names among younger
generations of fans. Valued now at $1.1 billion (USD), esports is undeniably the future of digital entertainment.

$1,084 million (+14.5%) 26 YEARS OLD

esports Industry Value (NewZoo, 2021) (NIELSEN, 2019)

474 million (+8.7%) 42 YEARS OLD

global esports audience (newzoo, 2021) (NIELSEN, 2018)

$192.6 million (+13.4%) 50 YEARS OLD

media rights revenues (newzoo, 2021) (SPORTS BUSINESS JOURNAL, 2018)

$409 million in na 50 YEARS OLD

north america esports revenues (newzoo, 2020) (THESHELF, 2019)
*Values in parenthesis denote growth from prior year*
57 YEARS OLD

(SPORTS BUSINESS JOURNAL, 2018)

"Esports offers an exciting new vertical for those in the digital entertainment space who love video games. We are seeing that the
more people playing video games equates to more enthusiasts in the esports ecosystem. Esports has already crushed milestones
and records, and is rivaling the viewership of traditional sports frequently."

BRYSON GOINS
CO-FOUNDER



the esports & gaming market

trending upwards Esports revenues are generated from viewers gaming market size
The esports industry operates as a subset of the through sponsorships, media rights and Source: NewZoo 2020 Report
video gaming market but shares several similar merchandise, and are expected to grow by
characteristics. Esports is built on the shoulders approximately 15% – reaching 1.56 billion in *Values in USD*
of professional gaming events which are played 2023. This surge in growth is primarily caused
by individual players and/or teams, regardless by increases in viewership and revenues per 2022
of platform (e.g. Xbox, Playstation, etc.). viewer.
2021
With a large selection of gaming genres, esports PlayVivid is strategically positioned to benefit
is arguably more diverse than traditional sports. from these trends with our leadership 2020
Unlike traditional sports, esports enables experience, revenue model, brand building
people, regardless of gender, the ability to capabilities, and commercial platform. 2019
compete on the same platforms and for the
same prize(s). ESPORTS ECOSYSTEM 2018$138b
The esports ecosystem is a subset of the $152b
Esports events are frequently played in gaming industry which encompasses everything $165b
tournament formats in front of live audiences gaming related. Esports, however, consists of $179b
while simultaneously being broadcasted six major pillars that enable the industry to $196b
through traditional TV networks and online operate and grow. With each playing a unique
platforms such as Twitch or YouTube. role, many would agree that players and fact:
audiences are the core of our industry – they
The esports audience is primarily young purchase games, consume content, subscribe to The video games industry is larger than cinema and music combined! It is
Millennials or Generation Z – approximately services, watch events, and purchase products also among the quickest growing industries.
56% of the viewership can be traced to these from teams.
groups. Viewership differs across titles where
some events are better enjoyed with prior PlayVivid is going to be interlinked with players,
knowledge (e.g. Dota 2), while others have a leagues, brands and publishers – the epicenter
simple story-line complimented by easy-to- of the esports ecosystem.
follow gameplay and are–generally–catered
towards mainstream audiences (e.g. Halo and
NBA 2K20).



the esports ecosystem

The video game and esports ecosystems can be confusing to those who doesn't actively participate in the space. Simply put, developers design and create games that are published for
gamers, of all backgrounds, to play. Esports utilizes this and coordinates competitions - via the competitive community's inside each game - in order to create events and productions that
are used to interact with fans.

DEVELOPERS & VIDEO GAMES TEAMS & SPONSORS &
PUBLISHERS FRANCHISES INVESTORS
FORTNITE
EPIC GAMES CALL OF DUTY TEAM ENVY COCA-COLA
ACTIVISION-BLIZZARD MADDEN NFL 21 100 THIEVES MICHAEL JORDAN
EA SPORTS ATLANTA REIGN KROENKE S&E

FANS MEDIA PLATFORMS LEAGUES & EVENTS VENUES

TWITCH.TV DREAMHACK SPECTRUM CENTER
YOUTUBE CALL OF DUTY LEAGUE (CDL) ESPORTS STADIUM ARLINGTON
TWITTER FORNITE WORLD CUP CHARLOTE CONVENTION CENTER

"In 2007 I went to my first major esports event as a competitor. I knew then what esports would grow to become. While the industry
is still maturing, I'm excited to be in a position to contribute to this grand ecoysystem through PlayVivid."

sterling henderson
CO-FOUNDER

the vision; our vision.
the vision; our vision.

phase 1 - build the esports brand

When it comes to developing esports in any area, you need a brand that communicates your mission effectively - something that people can get behind. Just as it is in traditional sports,
branding plays an important part in scaling the business model. Specifically, it allows us to connect with our target audience, monetize our business and grow. Learn more about how we
intend to develop esports via 'the brand':

BUILDING THE BRAND An example of this in-action is releasing a piece building the brand
Esports is all about the audience you are of original content. This content is curated to
providing entertainment for. This audience, excite and entertain a certain fan apart of a Culture
similar to traditional sports, aligns itself with specific lifestyle. Through this content our brand Lifestyle
certain brands - or ideologies - that reflect their experiences organic engagement and affinity Community
personalities. This enables them to feel apart of which motivates individuals to support our
something greater and, thus, becomes an avenue business. monetizing the brand
of their overall contribution (e.g. subscribing,
purchasing tickets, merchandise, etc.). Aside from content comes the performance Content
formula. In essence, our goal is house high- Competition
As we look at developing esports in any capacity performance teams who win big on the stages Commercial
we must first curate a brand ideology to a that pull millions in viewership.
lifestyle - one that is easily identifiable and scaling the brand
relatable to the esports audience. This brand SCALING THE BRAND
lives passively and must reflect who we are and PlayVivid has created a flexible model that Exposure
how we plan to operate; both digitally and locally. affords our business opportunities to expand Brand Deals
Let's discover how we take that core brand into exciting new areas of esports (e.g. new titles, Expansion
concept and turn it into financial value. platforms, etc.), reach new markets and broaden
our reach. This model enables us to attract new
MONETIZING THE BRAND players, creators and partners, expand into new
Unlike traditional entertainment verticals, media platforms, host events and sell
esports offers a plethora of unique opportunity merchandise. The resources available have
for businesses to directly interact with allowed us to build the foundation for an
consumers. It is within these platforms (e.g. effective esports solution; one that focuses on
Twitch, YouTube, Discord, etc.) where fans feel brand building and scaled expansion thereafter.
directly connected to a brand in esports - where
they make financial decisions.

phase 2 - event and venue

After our brand is established in the space - one that is effective and active throughout the esports community - comes the natural opportunity to program events into the overarching
business model (i.e. PlayVivid). Mobilizing a brands following into one space, similar to traditional sports and stadiums, creates new commercial opportunity for our model where
stakeholders can interact in-person via tournaments, partnered activations, community events and much more.

EVENTS AND LOCAL AUDIENCES a venue for esports fans city teams
Oftentimes when we think of esports our minds When a brand achieves the level of success we
immediately race to live streams, online are referring to there becomes a need for a - Ticketing - Hospitality Teampass -
tournaments and digital content. This thought dedicated esports space in that region - a space - Retail - Economic Impact Brand Interaction -
process is natural, and correct. However, this is where fans can directly interact with the brand - Food & Beverage - Travel & Tourism
where most esports businesses fail to capitalize (e.g. watching players practice, home games,
on the big picture and where PlayVivid sees curated activations, etc.). - Sponsorships Licensing & Fees -
opportunity. - Activations Partnerships -
PlayVivid understands that, in order for a venue - Leased Space Scaled Events -
Before franchise leagues came along, it was rare programmed for esports to succeed, multiple
to see esports teams in the traditional sense activations and partnerships are needed to keep brands - Exposure publishers
really own the communities they were apart of. the space active and generating revenue. This is - Broadcast Content
Events were, and still are, largely hosted by game an open ecosystem for larger esports activity, not
publishers, and third-party organizers, while a closed-ended facility for our operations. - Viewership
hardly any other activations take place locally.
Esports organizations, unlike traditional sports EQUITABLE VALUE digital
franchises, are very exclusive in operation which Utilizing the established brand within the region
hurts the overall business model. it operates in creates various opportunity when
scaling. A venue is the perfect culminating site for
PlayVivid views esports differently and understands stakeholders in the region, and it adds
that organizations who champion their community's tremendous value to the PlayVivid portfolio as an
will establish generational fans, brand longevity and asset growing over time. This is where our team
overall success. This success, once the dominos can inspire a new generation of fans, curate new
are falling, sooner brings on the natural need for experiences and commercialize the value we are
a dedicated space to celebrate esports with fans offering through activations and monetization.
and stakeholders apart of that community.



phase 3 - create lasting value

The final phase to our three-part model is where franchising resides. Creating lasting value is an important piece for long-term success, it also enables our business model in exciting new
ways which curate fresh opportunities. Establishing subsidiary brands under our umbrella that target specific audiences pave a path for increased brand engagement and, thus, revenue
potential.

FRANCHISE LEAGUES Whereas before an ownership groups only path
With esports maturing over the last five years a was to directly sign and employ players/teams,
need for a higher-standard in competitive today there are regional options that allow for
gaming was left to be addressed; that is until curated growth.
franchising came along. With popular gaming
titles like Call of Duty employing the franchise An example of this is the League of Legends
model it has created a unique opportunity for franchise model. There are a variety of regions
ownership groups to monetize within the esports (e.g. North America, Europe, etc.) where
ecosystem. An opportunity PlayVivid looks to be ownership groups can invest and scale relative to
take advantage of. that regions specific league, thus, creating
opportunity for various investors and brands of
Franchising offers a variety of benefits and all sizes!
overall structure that is needed in our
ecosystem. Ownership groups can now expect BRAND LONGEVITY
revenue sharing models, regional branding and Franchising, aside from the stability and revenue
top-down support from the publishers. This is generating benefits unique to its model, is a
invaluable in comparison to the existing sure-shot investment from brand longevity -
competitive structure where revenues are not think of the Dallas Cowboys in the NFL.
guaranteed to teams participating in the space.
Franchising brings with it a new swagger to Brands will adapt as time goes on, but will
esports business, one that enables brands to ultimately live on through generations. As the
expand their market presence. brands continue to scale and reach potential, it is
becoming increasingly clear that the value and
EXPANDING MARKET PRESENCE longevity attached with a franchised-league is
Ownership groups in today's esports ecosystem, invaluable to the PlayVivid model.
unlike before, are now presented with various
entry-points that are each respectfully attractive.

phase #1 playvivid phase 3

ESPORTS GROUP

phase #2

ESPORTS BRANDING ESPORTS INFRASTRUCTURE FRANCHSIED LEAGUES

"PlayVivid is an ownership group with a three-part plan developed by our leadership in order to own, operate and scale esports in any given area. We believe in building that brand reputation and
enjoying the trickle-down effect it has in other, subsequent, models to follow in Phase 2 and Phase 3. Each phase plays an important role in our overarching business model; we're here to succeed
in esports and that means doing things the right way."

BRYSON GOINS
CO-FOUNDER

welcome to phase 1.
welcome to phase 1.

establishing our brand - soloq

WHAT is SOLOQ respective teams while additionally SOLOQ WILL... 01
SoloQ is a North American based esports searching for talented creators who will
brand hyper-focused on competing in elevate this experience. build a winning lifestyle
renowned esports titles while creating a
new fan experience. SoloQ will shift the Establishing Commercial Opportunity – build a winning lifestyle
meta and set a new standard for what it with our connections inside of esports, and
means to be an esports organization our plan to attract the best teams and 02
through our original content, stellar creators, we will activate various brands and
performances and innovative leadership. partners apart of the SoloQ ecosystem, create compelling experiences
thus, initiating the synergy of our business
brand OUTLOOK model. create compelling experiences 03
SoloQ enjoys a foundation that is poised to champion our community
succeed in esports. With a team of Community Building – we will utilize media
seasoned leaders hungry to get to work, platforms (e.g. Twitter, TikTok, Discord, etc.) champion our community
there are a few things one can look forward to curate content and communicate with
to in the coming months as we prepare to our audiences who are the backbone of
launch SoloQ. Let's take a look: SoloQ. From supporting our teams to
subscribing to our content, our fans and
Fielding Championship Teams – our community are the single most important
objective upon funding SoloQ is to member of our organization.
immediately field the best talent in titles we
are anticipating competing in (e.g. Valorant As we fulfill the essence of our business
& Halo: Infinite). model, we inevitably begin creating value
for our stakeholders. This allows us to
Creating Original Content – we value continue operating SoloQ and contribute to
content and understand its importance in our brands ecosystem. When we satisfy our
the grand esports ecosystem. Our objective stakeholders our business is allowed to
is to roadmap original content for our succeed and, thus, scale into a larger brand
and overall business operation.

implementing our model

SoloQ, pronounced 'solo' (/ˈsōlō/) 'queue' (/kyo͞ o/), is our chosen name for many reasons, but one that ultimately defines the tenacity and perseverance of our founding members' careers
in esports. Endemically used as a term to define a single person who is solo searching in a gaming playlist (i.e. typically a ranked playlist), SoloQ has become the identity of our founders
collective story and what we embody as professionals in the space. This story and identity is reflected seamlessly in our model for success; here's a quick look at how we achieve that:

+++=

commercial performance content experienced brand
opportunity formula experiences leadership success

"Esports has some of the richest and most captivating stories out there. Compelling, driven content has the power to break down
barriers and unite fans across the globe... and SoloQ will do just that. We'll tell the whole story of our team, players, and fans with
context, transparency, and a cinematic approach."

tyler beekley
CREATIVE DIRECTOR

generating revenue (as a brand)

Esports is a vehicle with a plethora of revenue generating opportunities for businesses in the ecosystem. Specifically for the brand we envision establishing as a part of Phase 1, we believe
there are four focus-points where revenues will be generated; competitions, brands, apparel and digital content. Each of these focus-points adds unique value to the revenue model our
team envisioned and, additionally, positions our brand for success.

COMPETITIONS BRANDS 02 lifestyle & merch DIGITAL CONTENT

01 Sponsor Activations (e.g. 03 04
Logo/Brand Marketing)
Microtransactions Lifestyle Apparel Monetized Content (e.g.
Branded Content Advertisements, Sponsored
Media Rights Pro Gear (e.g. Jerseys) Content, etc.)

Prize Money Loot Boxes Streamers & Creators

Subsidiary Brands (e.g. Original Membership (e.g Fan Club) Original Content Series
Content, Team, Shows, etc.)

a look ahead for playvivid

How does establishing a brand (i.e. SoloQ) get us to Phase 2; where does that lead us? Simply put, the brand is the marketing arm of our overarching business model. It is the front-facing
component of PlayVivid where fans engage with content, teams and partners, thus, creating commercial opportunity. Once we perfect the revenue generating model apart of Phase 1 we
can immediately pursue scaled opportunities apart of our Phase 2 plan such as hosting events, operating and/or owning a venue.

winning championships
winning championships

hosting exciting events
hosting exciting events

operating a franchise
operating a franchise

"When we talk about a successful esports brand we look at the above milestones. An example I love to champion is Team Envy. They
have not only won championships as an esports team, but have went on to host those exciting events and are now operating
multiple franchises. This is the formula for real success and longevity in esports."
BRYSON GOINS
CO-FOUNDER



champion esports.
champion esports.

celebrate success; together

We invite you to explore the world of esports alongside our seasoned team of industry leaders. We are passionate about esports and understand the industry inside out. This has allowed
us to envision a future where we are contributing to the fast-growing ecosystem as more than just enthusiasts, but as a team with a common goal - success. We want you to be apart of
this same vision, this same goal. Join our winning team and champion esports today!

WHY INVEST IN PLAYVIVID This strategy allows us to successfully build out join our winning team
PlayVivid is a venture backed by seasoned our brand, expand our reach abroad and begin join our winning team
industry professionals who posses a diverse growing revenue streams in Phase 1 while testing
history setting the course for success. Our team our Phase 2 model. Through a successful brand- champion esports
has raised venture capital, brokered franchise launch, we anticipate SoloQ serving as a vehicle champion esports
deals in esports, created collegiate esports to better revenue generating businesses (Phase 2
programs and much more. & 3) and serving as a marketing arm to scale the
potential of those models.
Combining our experience with the model of
PlayVivid is a win-win for all stakeholders. As the WHAT WE ARE ASKING FOR
umbrella name for our three-part business,
PlayVivid will be the home of a innovative and In order to begin operations in Phase 1, including
exciting new esports and lifestyle brand (i.e. the Phase 1b equipment fund, our venture needs
SoloQ), home to a vibrate and efficient events $4 million in funding to cover business expenses
and tournament hosting model (e.g. Phase 2), for 24-months. This enables our team to
and eventually housing long-term assets in the appropriately launch SoloQ, build and grow the
franchising space (e.g. Phase 3). revenue streams of the Phase 1 model all while
testing our Phase 2 model via the equipment
INVESTING TODAY fund.
By investing in PlayVivid today, you are enabling
our team to begin operating in Phase 1 of our
model which includes the competitive esports
brand (SoloQ) along with a soft-launch, Phase 1b,
intro into our events model via an equipment
fund.

become a partner today

co - founder co - founder

BRYSON GOINS STERLING HENDERSON

[email protected] [email protected]

X Bryson Goins X Sterling Henderson



ESPORTS GROUP

DO NOT REDISTRIBUTE