A Refresher On Using Videos For Customer On Boarding

A Refresher On Using Videos For Customer On Boarding

Trying to relationships with the customers by sending out Personalized Video marketing efficiently
than simple text or graphics. Communicating clearly through videos gives a personal touch to any
marketing content, and humanizes the experience between a brand and the customers. Choosing to
replace text based emails with commercial video production can be pretty helpful in improving email
open and click-through rates, and subsequently ensuring a positive outreach.
In addition to marketing, videos are today increasingly been used by businesses for on boarding. In
many ways, on boarding can be a make-or-break component of the user experience that tends to teach
people about how to use their product while building value. A lot of product companies struggle with
user retention today. Even if they have high number of new customers signing up, many of them leave
and do not return after spending only a short period of time with the product. This churn, particularly
within the first few user interactions, is generally due to an uncompelling, confusing or inadequate
onboarding experience. If a company is working towards improving their retention rates and desire to
create an on boarding experience that actually encourages users to stick around, then using a video
would be a smart move. Biography videos content helps new customers to learn how to to navigate
through different features of a product while building value and improving retention.