Use of videos for the customer onboarding process

Use Of Videos For The Customer Onboarding Process

First impressions are extremely important. If your customers have a bad first
interaction with your product, then they might not be loyal to your brand for too
long. The time between acquisition and first success is crucial, and can mean the
difference between churning and being a happy customer. Companies need to
understand that acquisition does not equal to success, especially if your brand is
selling software. Proper on boarding process is needed to propel your customers
right from the initial sign-up. In case your customers struggle to get started with
your product, they may ditch it altogether. All savvy marketers look beyond
retention, and put emphasis on retention and lifetime value.
Having a proper onboarding process in place can help in transforming the first
impression of your customers about your company into a great one, by making
them more comfortable with your product or service, as well as sparking curiosity
and excitement about your offerings. You can create attractive and informative

on boarding videos through a good video creation agency to facilitate this
process.

Why use customer onboarding videos?

There are multiple ways you can ensure an impactful customer onboarding,
videos being one of the most effective ones. They have the potential to provide a
customer experience that is:

• Informative

• Entertaining

• Simple and quick

• Easy to comprehend and digest

An On boarding video can help customers to swiftly visualize and adopt facts, tips
or advice. They need minimum efforts on the side of the customers, and offer
proper guidance and maximum value. Customers do not have to read
instructions, switch pages, click or do anything special. The customer onboarding
video will do all the work for them.

Top two ways to use customer onboarding videos

• Website Homepage: Showcasing the video on your homepage will help
ensuring the customers that you are with them on the journey. Videos on
the homepage can be used to welcome the customers, briefly explain main
product characteristics, and tell them what they can expect from it.

• Demo Video: These videos are ideal for the phase when your customers
are just starting to know your product, but are still in consideration about
becoming loyal customers. A demo on boarding video can help you to
provide the right guidance, show product potential, as well as push the
customers forward in their journey.

There are many companies present today that can help you to create Interactive
video for the customer on boarding process.