BOOTH ACTIVATION Surabaya X beauty 2 - 4 February 2024
“This material is strictly confidential. Only BLACKHOLE STUDIO and its respected partner(s) are permitted to copy, transmit and use its contents. BLACKHOLE STUDIO has all the right to prosecute anybody or institution who is found to be running the strategy using the idea and concept inside this proposal.” @Copyright 2024, BLACKHOLE STUDIO
Blackhole Studio are a dedicated Āroup oÿ creative marketinĀ proÿessionals who are passionate and committed to create powerÿul insiĀhts, build inspirinĀ strateĀies to communicate and enĀaĀe with your tarĀet audience throuĀh multi channels. Expert in beauty industries ÿor more than 3 years, Blackhole Studio provides hiĀh quality and cost effective strateĀy, creative and manaĀement services. Always deliverinĀ proactive ideas and innovative concepts with enthusiasm and enerĀy, based on clear objectives and measurable results.
BEAUTY CLIENTS
End to End Solution for Quick and Effective Acne Treatment A range of products that offers end-to-end acne solution with effective and safe ingredients that are formulated by dermatologist to give you practicality while you used the products, and we will always be there for you through good & bad times. Value Proposition
Brand Character Reliable, Trusted, Thorough, Confident, Friendly, Outgoing, Trendy Brand Persona An individual who is smart, dependable, trustworthy and open as well as approachable at the same time. Someone who is lighthearted, full of positivity and always spread it to their surroundings. Brand Tonality Trusted, Clean, Sophisticated, Enjoyable, Soft, Bright Brand Overview
Objective As part of our rebranding launching plan and our 1st offline event – need to enhance our communication campaign #AcneactbyMySide What we want audience to convey from our booth: COMBINATION OF EMOTIONAL & CREDIBILITY to deliver #AcneactbyMySide Emotional: #Acneactbymyside – always by your side in every step of acne healing process Credibility: End-to-End solution for quick & effective acne product that are formulated by dermatologist formularies NOTES: Healing-Moving On-Maintaining Phase of acne need to be convey by our audience as well
400 cm 100 cm 270 cm Booth Size 300 cm
Booth Materials Logo Header Acrylic Lighted, Rangka Besi Downlight White, 3 unit Lampu Trek White, 4 unit (1 rail 2 lampu) Multi fin. Emulsion Paint White Box Icon Retouch + sambungan besi Cutting sticker TV 55 inch (dari EO) Box TV fin. HPL biru muda - (baby blue dove TH 026 D) Wall Emulsion paint biru tua ikutin warna HPL Royal Blue TH 007 aa Flooring HPL Biru Muda (baby blue dove TH 026 D) Cashier Desk Multi Fin. Duco Putih & Biru Tua (list) Pintu Storage Multi Fin. Emulsion Paint Putih & Biru Tua (list) Loker Hadiah Display w/ cutting sticker HPL biru muda : baby blue dove TH 026 D HPL biru tua : HPL Royal Blue TH 007 aa HPL putih solid Giant Product Resin fin. Duco with sticker Bias Lampu putih
Booth Materials - Product Display Logo MDF fin. Duco (ada ketebalan) Cutting Sticker Base : MDF fin. Duco biru tua (ada ketebalan) with sticker Base : MDF fin. Duco biru muda (ada ketebalan) Copy : cutting sticker Base : MDF fin. Duco biru tua (ada ketebalan) Image : sticker
Booth Materials - Product Display Base : MDF fin. Duco biru tua (ada ketebalan) Copy : cutting sticker putih Hambalan : HPL biru muda (ketebalan 18mm) Foam Board Sticker Harga HPL Cutting Sticker Gagang pintu + kunci
Approval Materials HPL
FINAL BOOTH
FRONT VIEW
TOP VIEW
PRODUCT DISPLAY
Visit Booth and experience acne learninĀ centre Purchase Mystery Drawer Reward Product discovery and try the tester Booth Journey Vote,Follow, post story on socmed Āet ÿree sample AWARE & CHALLENGE ENGAGE TRIAL REWARD
Gift rewards to customers with surprise gifts in the mystery drawer Actÿriends Rewards Games - Locker Room *Customer need to buy the product first before playing the game
PROMO 1. PEMBELIAN MIN RP 150.000, bisa pilih mystery drawer (loker) dengan hadiah: a. Pouch Mika Acneact b. Bandana c. Pouch HITC Hologram 2. Pembelian MIN RP 250.000, bisa pilih mystery drawer (loker dengan hadiah: a. Kipas elektrik b. Totebag jeans
PROMO Always On FLASH SALE ONLY
JUKLAK VISUAL MERCHANDISING (PRODUCT DISPLAY)
Referensi Peletakan Price Tag Harga dan nama produk Harga dan nama produk Harga dan nama produk Foamboard harga dan nama produk ditempel ke ambalan menggunakan double tape. Apabila produk ada yg terlalu pendek, bisa ditaruh di atas riser putih (balok putih). Setiapprodukditempelsticker“TRYReferensi:
Try me Peletakan sticker TRY ME. Sticker TRY ME jangan menutupi logo atau nama produk. Sticker TRY ME sudah dibawakan Ajie ke ciput dan mas gede ya. Pakai yg warna biru saja.
Oil & Combination Skin Oil Free Acne Control Facial Cleanser Rp 89.000 Pore Minimizing Toner Rp 110.000 Pore Minimizer & Oil Control Gel Cream Rp 100.000 Rp 85.000
Oil & Acne Control Kit Oil & Acne Control Kit Rp 125.000
Sunscreen Acne Protection Sunscreen SPF 45 PA+++ Rp 100.000
Blemish Control Kit Blemish Control Kit Rp 125.000
Dry & Sensitive Skin Gentle Acne Facial Wash Rp 100.000 Acne Blemish Toner Rp 110.000 Gentle Acne Moisturizer Rp 100.000 Rp 85.000
Pores Pore Clear Pad Rp 151.00 Rp 128.000 Acne Facial Mask Rp 29.000 Acne Triple Clay Blackhead Mask Rp 110.000 Note: ini harus pakai sandaran akrilik supaya bisa berdiri
Potent Anti Acne Serum 135.000 Blemish Soothing Serum Rp 135.000 Post Acne Spot Serum Rp 135.000 Acne Spot Gel Rp 65.000 Rp 55.000 ACSBP Rp 96.000 Note: ini harus pakai sandaran akrilik supaya bisa berdiri
Body Acne Body Spray 80.000 Acne Body Wash Rp 80.000
Paper BaĀ Approve 12 Jan 2024 Qty: 750 pcs
Merchandise Tote bag qty: 100 pcs
Beauty Assistant Uniÿorm Varsity Jacket White Pants White Sneakers (by client)
Team Checklist Mask Brand T shirt Black Sneakers Black Pants Medical Mask Hand Sanitizer Cleaning Tools ERHA BOOTH ● Team booth area: ○ Project Officer 1 ○ Production Spv 1 ○ Logistic Crew 1 ○ Runner 1 ○ SPG 3
Yg dikasih ke Twocomm H-1 di Surabaya 1. gimmick a. min order 150k -pouch mika acneact 200 pcs -bandana 79 pcs -pouch HITC hologram 25 pcs b. min order 250k -kipas electric 15pcs -totebag jeans 100pcs 2. paperbag 750pcs 3. calming gel utk buy 1 get 1, 68pcs
Thank you! Do you have any questions? [email protected] 0821 230 68255