PRODUCT &
INDUSTRIAL
DESIGN
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Product & Industrial Design students are
trained to re-interpret the things we use
through our ever-changing needs in life.
Influence consumers’ preference. The course builds a better
Enhance experiences. Transform understanding and knowledge
lives. The Diploma in Product of engineering principles,
and Industrial Design sharpens human factors, ergonomics,
design specialist skills to aesthetics, industrial materials
create specific products and and processes and computer-
services that enrich lives. aided industrial design.
There is a strong emphasis on the Industry-initiated projects and
human experience in the design competitions prepare students
and use of products. Students for the dynamically creative
learn to develop a sensitivity to profession where the boundaries
social wants, needs and behaviours and definitions are constantly
and to apply this knowledge to challenged. There are new and
their creative design solutions. unlimited opportunities in the
profession and the product and
From furniture design to lighting industrial design course prepares
products, consumer elecronics to students well to meet these dynamic
household conveniences, smart challenges in the creative industry.
wearables to state-of-the-art
mobile devices, students will gain
a clearer understanding of the
wide range of consumer needs
through a combination of research,
analysis and ideation skills.
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CONTINUING
EDUCATION &
TRAINING
At the School of Design, design With design work, the learning does
education continues in two not stop just because a student has
ways - through formal Specialist graduated. The School of Design
Diploma courses and through short extends learning opportunities
workshops conducted for those to working design professionals
interested in all things design. to deepen and upgrade their
skills even when they have joined
With growing interest in the workforce through three
craftsmanship in design, the specialist diplomas. Offered by the
School offers short workshops team from the Communication
in photography, paper sculpture, Design department, the School
leather craft and more. The slant offers the Specialist Diploma in
towards lifestyle-oriented craft Branding Design and the Specialist
and design workshops spark Diploma in Integrated Digital
greater public interest in all things Communication and also by the
design. In this way, the School team from Interior Architecture &
fulfils a secondary aim of design Design department, the Specialist
education – to heighten awareness Diploma in Lighting Design.
of what good design is all about,
sharpen aesthetic awareness
and as design advocate, to make
design accessible to the layman.
Whether it is an academic
exploration of collaborative design
or design thinking, or a workshop on
typography and fashion illustration,
or more practical skillsets such
as video editing or photography,
the School is always ready to
partner organisations to tailor
programmes to suit different needs.
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BEYONDESIGN
CENTRE
The experiential element in design Together with the School’s
becomes more meaningful when BeyonDesign Centre, through
students leave the comfort zone projects and collaborations with
of the familiar for community local and international community
service overseas. Working on the groups, the School works to inspire
ground with disaster relief groups, in our students a strong and life-
non-government organisations long advocacy for social design.
and social enterprise communities We hope to inspire and instill the
often throws into relief the drive and the passion to be socially
pivotal role that design plays in responsible, to give back to the
changing and bettering lives. community and society through
good and meaningful design.
From video to product design,
our students have worked with
landmine victims to turn disarmed
ordnance to elegant jewelry,
told the untold stories of slum-
dwellers, exposed the challenges
of protecting endangered wildlife
and developed proposals for
sustainable reconstruction of
shelters for those in need.
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FURTHER
EDUCATION
Yale School of Art, Yale University usa
Parsons, the New School usa
School of Visual Arts usa
Southern California Institute of Architecture usa
Architectural Association uk
Barlett School of Architecture, University of College London uk
Umea Institute of Design Sweden
Central St Martin’s College of Art & Design uk
Royal College of Art uk
Stuttgart Academy germany
Domus Academy italy
Pratt Institute usa
University of New South Wales australia
Royal Melbourne Institute of Technology australia
Murdoch University australia
University of Canberra australia
Hong Kong Polytechnic University hong kong
Hongik University, south korea
Glasgow School of Art uk
Manchester Metropolitan University uk
Singapore University of Technology & Design singapore
National University of Singapore singapore
Singapore Institute of Technology (Digipen) singapore
Nanyang Technological University singapore
Ranked among the top 100 Our students have secured places in
design schools in the world by the degree programs in some of the best
IDA Congress Taipei, the School design schools around the world.
is acknowledged for its high The above list is not exhaustive.
standards in design education.
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LOOKING
BEYOND
SINGAPORE
Design is borderless. Strong design ideas that
work and resonate come about through a deep
understanding and appreciation of inter-cultural
awareness and collaboration. The learning
experience in the School is enriched by study trips,
overseas residential programmes via exchanges
and workshops, overseas community service trips
as well as the Student Internship Programme.
Whether it is a photography exploration trip
to Japan, an architectural discovery of Spain
or Germany, or an exchange programme with
universities in Taiwan, China or Finland,
or even a three-month internship in cities
like Shanghai, Sydney or New York, there are
plentiful opportunities to see the world,
to engage with the larger design community
and to develop a keener eye for good design.
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SDS POENEISWRIITGHITTNHE We are designers
Agents of change
N CAMARADERIE Activists of good design
To make the world a better place
&FRIENDSHIP Together, we will
Question the predictable
EARN, HUMILITY Challenge perceptions
Explore intersections
OLLABORATE INTEGRITY & Humanise solutions
CREATE GENEROSITY
UPHAOsLonDeIwNiGth THE GOODthe Design spirit
NAMInEcaOmFarTadHerEieSaCndHfrOieOndLship
We will learn, collaborate and create
With humility, integrity and generosity
Upholding the good name of the school
To be the power for positive change
•••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••••
RANECDKAOFNORECDEWTOITBHEAnd a force to be reckoned with
DesigOni!EVEERveYryWwhHeEreRwEe gWo E GO
21 Tampines Avenue 1
Singapore 529757
Tel: 6780 5133 Fax: 6784 6144
Email us at: [email protected]
www-des.tp.edu.sg