87 11. Pen Design FIGURE 96: Pen Design Based on figure 96, I’ve been making digital sketches of Pen design. I’ve been proceeding the digital sketches by using adobe illustrator, the stationary pen, commonly known as a desk pen or office pen, is designed to serve as a permanent fixture on a desk or tabletop, always at hand for writing tasks. It is practical, functional, and blends seamlessly with an office environment.
88 12. Notebook Design FIGURE 97: Pen Design Based on figure 97, I’ve been making digital sketches of Notebook design. I’ve been proceeding the digital sketches by using adobe illustrator, a stylish and versatile companion designed to elevate note-taking and productivity experience. This notebook seamlessly blends form and function to meet the needs of audients, professionals, and creative minds alike.
89 13. Presentation Template (Cover, Content, Infographic Samples and Back Cover FIGURE 98: (Presentation Template (Cover, Content, Infographic Samples, Back Cover) Based on figure 98, I’ve been making 8 digital sketches of Presentation Template which came with Cover, Content, Infographic Samples and Back Cover. I’ve been developed and proceeding the sketches of Presentation Template, the design showcases the brand's visual elements, including the logo, color palette, and typography, picture of the chalet. The design has been created by using adobe illustrator. The presentation slides template comes with cover, content, infographic samples and back cover.
90 14. Organizer (A2 Size) FIGURE 99: Organizer (A2 Size) Based on figure 99, I’ve been making digital sketches of Organizer A2 size. I’ve been developing and proceeding the digital sketches of Organizer design by using adobe illustrator, the design is using the type of annual organizer which came with month calendar, staff in charge and notes. Effective corporate identity organizer sentence management involves regularly updating the brand guidelines and ensuring all employees have easy access to the latest resources for maintaining consistency of working. Annual organizer involves reviewing and updating on a montly schedule.
91 15. Apparel Design T-Shirt Corporate Shirt Overall Uniform Jersey FIGURE 100: Apparel Design Based on figure 100, I’ve been making the variation digital sketches of Apparel design. I’ve been proceeding the digital sketches of Apparel design by using adobe photoshop and adobe illustrator, the design is using the signatureband/ visual element, wave design and tag line to the Apparel. The apparel came with T-Shirt, Corporate shirt, Overall uniform and Jersey.
92 16. Poster FIGURE 101: Poster Based on figure 101, I’ve been making digital sketches of Poster design. It came with different images, same visual masterpiece. I’ve been proceeding the digital sketches by using adobe photoshop and adobe illustrator and adobe illustrator, the poster itself is a visual masterpiece. It draws the viewer's attention with a stunning image of an estuary at sunset. The calm, merging waters mirror the warm colors of the sky, creating a sense of tranquility and unity.the design is using the signatureband/ visual element, wave design and tag line to the poster.
93 17. Poster (A3) FIGURE 102: Poster A3 Based on figure 102, I’ve been making digital sketches of Poster A3 design. I’ve been proceeding the digital sketches by using adobe photoshop and adobe illustrator and adobe illustrator, the poster itself is a visual masterpiece. It draws the viewer's attention with a stunning image of an estuary at sunset. The calm, merging waters mirror the warm colors of the sky, creating a sense of tranquility and unity.the design is using the signatureband/ visual element, wave design and tag line to the poster.
94 19. Signboard FIGURE 103: Signboard Based on figure 103, I’ve been making digital sketches of signboard. I’ve been developing and proceeding the digital sketches of signboards by using adobe illustrator, the design showcases the brand’s visual elements, including the logo and typography. The concept of signboard is eco style. These signboards typically utilize environmentally friendly materials, renewable energy sources for illumination, and innovative designs that reduce ecological impact. By prominently displaying eco signboards, corporations communicate dedication to reducing the carbon footprint and conserving natural resources.
95 20. Billboard FIGURE 104: Billboard Based on figure 104, I’ve been making digital sketches of billboard. I’ve been developing and proceeding the digital sketches of billboard by using adobe illustrator, the design showcases the signatureband/ visual elements, including the logo, typography, the picture of the chalet, headline, sub headline and the information of the chalet. The concept of billboard is eco style. The Billboard typically constructed from environmentally friendly materials, powered by renewable energy sources, and designed with eco-conscious principles, these billboards serve as beacons of sustainable practices.
96 21. Lightbox (Directional Sign) FIGURE 105: Lightbox (Directional Sign) Based on figure 105, I’ve been making 3D Design of lightbox. I’ve been developing and proceeding the digital design of lightbox by using Maya Binary, the design showcases the signatureband/ visual elements, including the logo. The design of a lightbox directional sign should align with the company's brand identity, using appropriate colors, fonts, and logos to maintain consistency in visual representation. Incorporating a coconut tree into the corporate identity through a lightbox directional sign can help the chalet stand out, make a lasting impression, and maintain a cohesive brand image.
97 22. Toilet Sign FIGURE 106: Toilet Sign Based on figure 106, I’ve been making digital sketches of toilet signs. I’ve been developing and proceeding the sketches of toilet signs by using 3D software which is Maya Binary, the design showcases the signatureband/ visual elements, including the wooden planks, transparent glass and blind sign for blind people. The concept of toilet sign is eco style.
98 23. Front Desk Wall FIGURE 107: Front Desk Wall Display 3D Design Based on figure 107, I’ve been making 3D Design of front desk wall display design. I’ve been developing and proceeding the 3D Design of front desk wall display design by using 3D software, which is Maya Binary, the design showcases the signatureband/ visual elements, including the front desk, the wall, and enviroment. The front desk wall display design at D’Muara Marine Park is more than just a decorative element; it is a gateway to the guest experience. Incorporate natural elements such as reclaimed wood, stone, and botanical elements into the display design.
99 24. Bunting (Indoor) FIGURE 108: Bunting (Indoor) Based on figure 108, I’ve been making digital sketches of bunting (indoor). I’ve been developing and proceeding the digital sketches of billboard by using adobe illustrator, the design showcases the signatureband/ visual elements, including the logo, typography, the picture of the chalet, headline, sub headline and the information of the chalet. Bunting Design recognizes that consistency is key to a successful corporate identity. D’Muara Marine Park guidelines dictate how a brand should be represented across all touchpoints – from websites and marketing materials to packaging and signage.
100 25. Corporate Montage (45 second) FIGURE 109: Corporate Montage Editing Based on figure 109, I’ve been making video of Corporate Montage (45 montage). I’ve been developing video of Corporate Montage by using adobe after effects and adobe premiere pro, the video came with the intro, enviroment, activity, accessibility benefit (website), stakeholder and outro. The concept of this corporate montage is mixing media. The effect is also being applied to the video. Most videos have been taken by DSLR and DJI Drone.
101 26. Website Design Website QR FIGURE 110: Website Based on figure 110, I’ve been making digital page and publish the website by using Canva, the website came with variant page such as home, about, environment, contact, package, facility, environment and site map. The website uses the interface layout which is horizontal striple layout. All the information have been provided on the website. It can be use for the audients.
102 27. E-Banner Figured 111: E-Banner Based on figure 111, I’ve been making digital design of E-Banner design on photoshop, the E-Banner design came with promotional quotes, information, picture of the chalet, headline and sub headline. This is the modern style of E-The E-Banner animation was played loop as GIF file. 28. Brochure Figured 112: Brochure (Hexagon Shape) Based on figure 112, I’ve been developing digital design of Brochure on adobe illustrator, the brochure design came with 6 page which is about chalet, package offer, facility, activities, stakehoalder and contact. This is the unic style of brochure shape style.
103 4.4 RESULT AND FINDING As result, I conducted a survey through google form which is to investigate feedback from audience towards this project. The survey consists of a question about feedback towards every item that I do. To make sure this project is a success or not, the feedback will surely be positive while unsuccessful projects show negative comments. The result of this project received a good response from friends and students. My main client is Puan Norin, the manager of D’Muara Marine Park, she gave a very positive response and some improvements that I need to make. To publicly, such as posting on social media, they demonstrated their desire for me to invite them to act once in the next short film. 1. Is the new D'Muara Marine Park logo better than the old one? Figured 113: Question 1 From the pie chart chart above, almost all the respondents are saying YES 25 (100%) to the question. Apart from that, none of them say NO 0 (0%). The majority of respondents agree, so the rebranding logo that is being made is suitable for chalet D’Muara Marine Park.
104 2. Does this poster make you interested through the graphic elements and information provided? Figured 114: Question 2 From the pie chart chart above, almost all the respondents are saying YES 25 (100%) to the question. Apart from that, none of them say NO 0 (0%). The majority of respondents agree, so the poster makes people interested to see and the graphic elements and information delivered to the audience. Figured 115: Client Feedback
105 CHAPTER FIVE CONCLUSION AND RECOMENDATION 5.1 CONCLUSION In conclusion, a Corporate Identity Manual is a strategic compass that navigates the complex landscape of corporate branding. It empowers businesses to communicate effectively, create memorable experiences, and build enduring connections with their audience. As companies strive for longevity and resonance in the competitive corporate realm, the manual stands as a testament to the art and science of corporate identity, a dynamic and everevolving expression of a brand's essence. D'Muara Marine Park, a sanctuary of marine biodiversity and a haven for nature enthusiasts. Recently, the park embarked on a visionary journey to redefine its corporate identity, recognizing the importance of visual representation in conveying its values and mission. Beyond the visual aspects, the manual extends its reach to the tone of communication. Language guidelines define the brand's personality, guiding the creation of content that resonates with the target audience. Whether the brand is formal, friendly, or innovative, the manual provides a framework for maintaining a coherent voice across all communication channels. D'Muara Marine Park Sungai Panjang Manual Corporate Identity Project stands as a testament to the transformative power of design. Through a thoughtful blend of visual elements, color schemes, typography, and language, the park has not only refreshed its image but has also strengthened its position as a guardian of biodiversity. The manual serves as a guide, ensuring that every interaction with the public aligns with the park's values, creating a harmonious blend of ecological responsibility and recreational delight.
106 5.2 RECOMMENDATION Based on the findings and conclusion of the study, here are several recommendations to be considered: 1. Develop a Consistent Visual Identity: Design a recognizable and cohesive visual identity that includes a well-crafted logo, color palette, and typography. Ensure that these elements are consistently applied across all communication channels, from print materials to digital platforms. 2. Create a Comprehensive Corporate Identity Manual: Develop a detailed corporate identity manual that serves as a guide for internal and external stakeholders. This manual should outline the correct usage of the logo, color codes, font styles, and provide examples of how these elements should be applied in different contexts. 3. Embrace Nature-inspired Design: Infuse the visual elements with imagery inspired by the rich biodiversity of D'Muara Marine Park. Incorporate marine life, coastal landscapes, and elements unique to the park in the logo and other design elements.
107 REFERENCE BOOKS Alexandra Watkins (2022). Hello, My Name Is Awesome: How to Create Brand Names That Stick. Berrett-Koehler Publishers. Retrieve from https://books.google.com.my/books/about/Corporate_Identity_Manual s.html?id=arWEQgAACAAJ&redir_esc=y. Visited on 24 February 2023. Shtovba, S., Shtovba, O. and Filatova, L. (2020), "The current state of brand management research: An overview of leaders and trends in branding research over the past 20 years", The Bottom Line, Vol. 33 No. 1, pp. 1-11. Emerald Publishing. Retrieve from https://doi.org/10.1108/BL-08- 2019-0106. Visited on 28 February 2023. Jean-Noel (JN) Kapferer (2021). The New Strategic Brand Management: Advanced Insights & Strategic Thinking: 5th Edition.Kogan Page publishing. Retrieved from https://www.thebrandingjournal.com/2019/02/top-branding-books/. Visited on 20 January 23. Radim Malinic (2020). A Guide to Creating Brand Identity for Startups and Beyond. Brand Nu Ltd; First Edition (November 11, 2019). Retrieved https://brandfolder.com/resources/9-branding-books/. Visited on 15 April 2023.
108 Jan Carl Stevens (2022). Designing Brand Identity. Authors Republic. https://brandfolder.com/resources/9-branding-books/ Visited on 24 October 2023. WEBSITE Julia Pacewicz (2020). How to Establish Brand Identity Through Website Design? HubSpot, CRM. Retrieve from https://marketing.clickray.eu/blog/brand-identity Visited on 3 March 2023. Mika and tweed (2023). The Importance of Brand Identity and Website Design. Mika&Tweed studio. Retrieve from https://milkandtweed.com/blog/theimportance-of-brand-identity-and-website-design/ Visited on 6 June 2023. Dusty (12th September 2023). The importance of a strong brand identity in web design. Retrieve from https://www.dusted.com/insights/theimportance-of-a-strong-brand-identity-in-web-design Visited on 8 August 2023.
109 Appendices Project Progress Sign by Supervisor
110 Meeting Proof with Supervisor