SavageXFenty

“Savage X Fenty celebrates fearlessness,
confidence and inclusivity. In partnership
with a team assembled from the industry’s
elite, the label has disrupted and redefined
the marketplace with its accessible price
point and extensive assortment of lingerie.”

sion statement mission statement mission statement mission statement mission st

Founder/CEO/Art Director

Robyn Rihanna Fenty

Released May 2018
Sold out of S/S Debut Collection

Estimated $150 Million Annual
Revenue

Online Based - Ships 210 Countries
Amazon Partnership
mom

Product Price Range $20-40
32% of Inventory is >$20

RAND overview BRAND overview BRAND overview BRAND overview brand overview BR

RAND IDENTITY BRAND IDENTITY BRAND IDENTITY BRAND IDENTITY BRAND IDENTITY BRAND ID

Core product categories core product categories core product categories core pr

LINGERIE BRAS UNDIES SLEEP
Thong
Bodysuits & Teddies Bralettes Brief Pajamas
Corsets & Bustiers Strapless Bikini Loungewear
Babydolls & Rompers T-Shirt Hipster
Underwire Cheeky Slips
Garters Push Up High Waist Robes
Curvy Demi Cup Crotchless
Unlined
Balconette Curvy

alty customer Loyalty customer Loyalty Customer Loyalty customer Loyalty custom

Savage X Fenty is an online oriented
Specialty Store.

Their monthly VIP subscription service is
$49.95 / month.

VIP members have access to VIP products
25 percent off all other purchases
free shipping over $49
free exchanges
early access to new products
VIP only sale section
access to Xtra VIP Box

E AND SIZE SCOPE AND SIZE SCOPE AND SIZE SCOPE AND SIZE SCOPE AND SIZE SCOPE AND
limited time pop-up locations
launched in 2018

social media social media social media social media social media social media soci

Brand AMbassadors Brand Ambassadors Brand Ambassadors Brand Ambassadors

Toya Johnson Normani Draya Michele

@colormenae @normani @drayamichele
4.7m followers 5.4m followers 7.8m followers

AGE X PERSONA SAVAGE X PERSONA SAVAGE X PERSONA SAVAGE X PERSONA SAVAGE X PER

“U CUTE” “ON THE REG” “DAMN” “BLACK WIDOW”

Jazzmyne

@jazzmynejay

29 years old
Social Media Blogger and Model
Based in Los Angeles

Really loves her job, incredibly independent,
loves researching the latest trends to review on
youtube, strong big body positivity activist

wears Savage because it makes
her feel powerful in her own
skin

Stella

@stelladuval

25 years old
Based in New York
Graphic Designer

recently became a mother, can always be seen
at Coffee Project NY, sticks to an every day

workout regimen, loves to cook

wears Savage because she
loves feeling sexy even as a

mom

Rileasa

@rileasaslaves

24 years old
Based in London
Drag Artist

loves getting dressed up to perform on the
weekends, can dance to any song that comes
on, always trying new makeup looks

wears Savage because she can
express her true identity

strengths

strong sense of inclusivity (color, size)

niche category

longevity w
strong e-commerce presence

t Rihanna’s fan base/ following limited time pop-ups e
h VIP subscription service lack of attention to customer service & a
r technological inconveniences k
e lack of transparency with manufacturing, men’s underwear customer relations n
a sustainability, & foundations lack of brick & mortar locations e
t s
s s
e
introducing athleisure basics s
eco-friendly manufacturing & production

partnering with department stores for easy returns/exchanges

increasing stock/inventory to avoid constant sell-out & grow net sales

opportunties

High Fashion

$ COMPETITOR mAP $$$$

basics

La Perla Frederick’s of Hollywood Victoria’s Secret

ors Competitors Competitors Competitors Competitors Competitors Competitors Com

strengths

strong brand legacy and history

consistent aesthetic with styling and design of

collections w

t slow evolution of product and identity e
h recent controversial comments inclusivity isn’t part of core brand values a
r social media culture recent failures with corporate structure k
n
modern beauty standards e
s
e millenials inclined to shop at large s
a general merchandise stores e
t
s

catering to other demographics s
increasing sizes

evolving advertising to challenge traditional standards

listening and responding to customers concerns

opportunties

fredericks of Hollywood ssttrreennggtthhss w
Brand collaborations with celebrities (Megan e
Brand collaborations Fwoitxh) celebrities (Megan Fox) a
SStteeaaddyypprriciceeppooininttaannddbbrrooaaddssttyylleess k
OOfffeerrsspplluussssizizeerraannggee n
e
t SSuubbssccrripipttioionnsseerrvvicicee s
h s
r Current target demographic e
e brands that are up-to-date with current trends Outdated branding

evolving industry Current target demographic
Outdated branding
a modern beauty standards
t
s

s

Expanding to a younger demographic
Evolving company for modern day consumer demands
continuing to work with celebrities to develop new collections

opportunties

strengths high price point w
limited American presence e
extensive brand legacy and history limited target segment (positioned as a
background in corset-making k
luxury products only) n
brick & mortar accessibility (Neiman Marcus, e
Bloomingdale’s) s
s
Subscription service e
s
t
h

brands that have exclusive stores in other

r countries
e global expansion and the characteristics of different

cultures

at accessibility of luxury materials
s

inclusive sizes and models
range of products at a lower price point

introducing product extensions

opportunties

inclusive empowerment for the
working consumer

rewarding yourself for success

caring about beauty and health

adding more adventure to the
bedroom

ds lifestyle Trends Lifestyle Trends Lifestyle Trends Lifestyle Trends Lifestyle Tr

hion Trends fashion Trends Fashion trends fashion Trends fashion Trends fashio

multi-use lingerie for everyday
wear outside of the bedroom

vibrant, non-traditional fall
colors

rompers made from softer, satin
fabrics

cutout bodysuits/teddies

orporate Corporate Corporate Corporate Corporate corporaTe corporaTe corporaTe

(000's) 90,000.0 Net Sales 90,000.0
75,000.0 Avg. Inventory 44,357.1
Retailer: SAVAGE X FENTY Inv. Turnover
20% 2.03
Focus Product Category: Lingerie
44,357.1
Fall 2020 2.03
Plan Net Sales, Fall 2020
Est. Net Sales, Fall 2019 10,800.0
12%
Plan % Last Year: 56%
Average Stock, Retail:

Inventory Turnover:
Planned Reductions, $:

Reductions % Sales:
Plan IMU %:

(000's) Fall 2020 6 Month Buying Plan

Net Sales Aug Sept Oct Nov Dec Jan Fall 2020
% Fall
13,500.0 22,500.0 13,500.0 13,500.0 18,000.0 9,000.0 90,000.0
Plan BOM Stock 100%
Stock / Sales Ratio 15% 25% 15% 15% 20% 10% 44,357.1
41,850.0 51,750.0 41,400.0
Plan EOM Stock 43,200.0 43,200.0 48,600.0 10,800.0
Plan Reductions 3.1 2.3 4.6 100%
51,750.0 43,200.0 3.2 3.2 2.7 40,500.0
% Fall Reduc. 1,080.0 2,700.0 99,450.0
Purchases, Retail 540.0 43,200.0 48,600.0 41,400.0
Purchases, Cost 10% 25%
5% 15,030.0 1,620.0 2,160.0 2,700.0 10,800.0
23,940.0
6,613.2 15% 20% 25% 4,752.0
10,533.6
15,120.0 21,060.0 13,500.0

6,652.8 9,266.4 5,940.0

AmericMaALMLaOlFlAMoEfRAICmAePrOiPc-aUPMal6lMoOfNTAHmSerica Mall of America Mall of America Mall of A

(000's)

Retailer: SAVAGE X FENTY

Focus Product Category: Lingerie

Fall 2020 7,200.0 Net Sales 7,200.0
Plan Net Sales, Fall 2020 3,514.3 Avg. Inventory 3,514.3
Inv. Turnover
Average Stock, Retail: 2.05 % of Total sales 2.05
Inventory Turnover: 864.0 Total Sales Plan 8%

Planned Reductions, $: 12% 90,000.0
Reductions % Sales:
56%
Plan IMU %:

(000's) Fall 2020 6 Month Buying Plan

Net Sales Aug Sept Oct Nov Dec Jan Fall 2020
% Fall
1,080.0 1,800.0 1,080.0 1,080.0 1,440.0 720.0 7,200.0
Plan BOM Stock 15% 25% 10% 100%
Stock / Sales Ratio 15% 15% 20% 3,312.0
3,348.0 4,140.0 4.6 3,514.3
Plan EOM Stock 3.1 2.3 3,456.0 3,456.0 3,888.0 3,000.0
Plan Reductions 216.0 864.0
4,140.0 3,456.0 3.2 3.2 2.7 25% 100%
% Fall Reduc. 43.2 86.4 624.0 7,716.0
Purchases, Retail 5% 10% 3,456.0 3,888.0 3,312.0 274.6
Purchases, Cost
1,915.2 1,202.4 129.6 172.8 216.0
842.7 529.1
15% 20% 25%

1,209.6 1,684.8 1,080.0

532.2 741.3 475.2

york city New York City new york city new york city new york city new york city new
NEW YORK POP-UP 6 MONTHS

(000's)

Retailer: SAVAGE X FENTY

Focus Product Category: Lingerie

Fall 2020 13,500.0 Net Sales 13,500.0
Plan Net Sales, Fall 2020 6,422.9 Avg. Inventory 6,422.9
2.10 Inv. Turnover 2.10
Average Stock, Retail: 1,620.0 % of Total Sales 15%
Inventory Turnover: 12% Total Sales Plan
90,000.0
Planned Reductions, $: 56%
Reductions % Sales:

Plan IMU %:

(000's) Fall 2020 6 Month Buying Plan

Net Sales Aug Sept Oct Nov Dec Jan Fall 2020
% Fall
1,350.0 4,050.0 2,025.0 2,025.0 2,700.0 1,350.0 13,500.0
Plan BOM Stock 10% 30% 10% 100%
Stock / Sales Ratio 15% 15% 20%
4,185.0 9,315.0 6,210.0 6,422.9
Plan EOM Stock 3.1 2.3 6,480.0 6,480.0 7,290.0 4.6
Plan Reductions 1,620.0
9,315.0 6,480.0 3.2 3.2 2.7 5,000.0 100%
% Fall Reduc. 81.0 162.0 405.0
Purchases, Retail 5% 10% 6,480.0 7,290.0 6,210.0 25% 15,935.0
Purchases, Cost 1,377.0 545.0
6,561.0 605.9 243.0 324.0 405.0 239.8
2,886.8
15% 20% 25%

2,268.0 3,159.0 2,025.0

997.9 1,390.0 891.0

sortment Product AssortmentProduct Assortment Product AssortmentProductAssortment Product Asso

Lingerie (TOTAL) Product Assortment P

('000s) 99,450.0 BODYSUITS X TED
68.0
Budget 30%
Unit Retail $ 1,462,500.0 25%
Units Needed 20% 17%
15%
BODYSUITS X TEDDIES 40%
25% Siz1e0%Dist8r%ibution
CORSETS X BUSTIERS 30%

.0 RGAORMTPEERRPSSroduct Assortment 20%
8.0 10%

.0

SIZE DISTRIBUTI1O0N%

0% * XSmall 8%

0% *Small 20% 40% 17%

0% *Medium 25%

0% * Large 18%

*XLarge 16%

8% *1X 30% 8%
*2X 5%

7% *3X 3%
5% BODYSUITS X TEDDIES CORSETS X BUSTIERS ROMPERS GARTERS

8% COLOR DISTRIBUTION 30%

6% *Black Caviar 40% 25%
8% *Purple Lavender 40%

sortment Product Assortment Product Assortment Product Assortment Product AssoUBCR*S*****G*SOOOnMSMXIXiIXLARMDtZZmsLeSSaeSYPERENdaESmamErdTDieDTUgrRluilEaeaugSIeISImTdSSlRlmeXllSeTTSdBXRRUTIIBBSETDUUIDETTRIIEIOOSSNN1,462,500.010%
10% 30% ROMPERS GARTERS 30%
40% 178%%1285%% BOD2Y0S%UITS X TEDDIES40%CO3RS0E%TS X BUSTIERS ROMPERS GARTERS 25% 25%
30% 258%%16%
G**AS1LRmXaTrEagRlelS 20% 1187%% 8% 30%
1265%% 5% 25%
10% BODYSUITS X TEDDIES CORSETS X BUSTIERS 30%
2350%
S**S******XIZ2X1MXm23SLEXXLLXXmaeaDaladrlaIrgrSlilgugeTemeRIBUTION 8% 188%% 3% 30% 205% 20% 25%
*M*C*31eOXXdiLumOR DISTRIBUTION 17% 212550%% 15% 17%
***X1C****LX32LBPaOaXXrulgrLagreOcepRkleCDLIaaSvvTiReanIrBdUeTrION 25% 156%% 17%
18% 38%% BODYSUITS X TEDDIES CORSETS X BUSTIERS ROMPERS GARTERS
16% 25% 16%
18% 16%
8%
53%%4400%% 10% 17%Si8z%e Distribu1t8io%n

**32***CXXBPSOuleaLracpOsklReoCLnDaaaIvSvlieTaCnRrodIBleorUr TION 5% 40%20% 20% 17% 105% 18%8% 5%

**GBrlaecekn CLeamviaorngrass 3% 40% TOTA15L%S 16%
2400%% 150% 8% 0%
CC*OPLOuOLrRpOlDeRISLSTaRvIBeUnTdIOerN
Black4C0a%viar Purple Lavender Seasonal Color
**BPCB*GulaOOrrcpLeDkleOeCYLnRaaSvSvLiUeaenrmIdTeoSrn/TgEraDsDs IES 40%
Ca1v52i0,a9%r12P.0urple Laven1d5er,91S2ea.0sonal Color 7,956TO.0TALS39,78100.%0 8% 05% 8%
Bl4a0c%k 0% 5%
3%
*GBCrOOeeDRnYSLSeEmUToITSnSgrX/aTsBEsDUDSITEISERS 20%15,91112,.9034.0 15,91121.0,934.0 7,956.05,96379.,0780.029,8355.0% * XSmall
CRCOOORLMOSPREETSRSSX BUSTIERS Blac1k1C,9a3v74i,a.90r56P.0urple L1a1v,9e3n4d7.e0r,95S6e.a0sona5l,C96o7lo.0r3,9728T9O.,08T3A5L.0S19,890.0 *M*eSdimuallm
CRGBOOOLAOMDRRYPSTSEEURRISTSS/TEDDIESBlack Caviar175P,,u99r51p3l62e,.9.0L07av8e.n0der Se1a75so,,99n51al62C3..00o,l9o7r 8.0TOTA37L,,99S7586..001,9813999.,,0879800..00 9,9450.0%
RCBGTTRCOOOOOAOOMRDTSYPTRRMAESEATSPTURLEELSEISSTRTSRXSSS/SBTEUXDSBDTIUIEERSSSTIERS 11517,,,999315246...000313917,,,,97993783598046,..7..00001181570,,,999.1350246...000 313917,,,,9799783557338046,,,9999....0000576,8767...00080.0312999,,,88718391935500...,,,,000989989679078....100009,8991209999.,,,,0948845395050....000099,450.0 ***X*MLL*XX*aae***rrLLSSd123ggaiaXXXeemrmr*uagga*ll*llMeme*XX*e*LLSSd*aiamrMmr*uX*aggaellLSlSlemedaimmuaallllm
TGSSBGTOAOITIAROZZATTERDELEASSTSRYLESSSRUSITS/TEDDIES 393,,798708..00393X,,79S873mX08,1..a00S38ll93m2,,79.a87408ll..00 393,,79S187m9108,,896..a0098,l09l7S..006m2.a69ll99,,49154M9105..,,00e89d98i09u..m009M,9e4d95i99u.,,0m49L54a05rg..00e
Large X Large 1X 2X 3X TOTALS
7,16X0L.4arge 6,364.81X 3,182.24X 1,9893.X0 T1O,1TA93LS.4 39,780.0
RSBCBCGRGRCBSCIOOOZIOAOOOORMDEOAOZSSYPRDRMDERRRMESESSYTYSPTUSTRPESESESEIESETERTUUTRXSRTRSSSI/ISBTTTSSSEXUXSSDXS//BBTTDTBEEIUUIEEDDRUSSSDSDTTSIIIIEETEERRISSESSRS321X,,,135S889m126...a842ll 31232X,,,,,531713S89898812m126526,,....357..a248648989ll563615,,,073S...768826m122...a630ll 315665,,,,,,376070S7689674M79m220122,,,e994135......a763060547d,,,l852i036lu...m085879120...703 357,,,513L876a24979M7000r...g,,,,,,34299449e4e784545d582658iu......80530m8463X274,,,317L,,,449768a243r785...g648628e153775...,,,,,,835715313L678967a312000000r,,,.....g.351234143898e2611531...284X,,,375897146364X000,,,,,,11753137L...,,231876994967a899432143r914......g24682...86805eX 143,,,132117532,185,,,,,8793157139991239889883653......621526417462X1......842648X 132T99921O,,,8781111T,,839537,,,,A499494500899L...899989000S165194791...2......286803508X 111,,,1851499999993563143....4174..X85 3213T9999O,,,,788785T3898A99500056L....0000..S17
284999857..41.3 299,,982439558..00.4 29,835.0
19,890.0

9,945.0

GTTRAOOORTTTMAAELPRLSES RS 795.6 71,,9559761,.9.02516,6.900.7 163,,9308216,46..538,69.306.5 1,729440.,,1896722..25514,5,89161.2273.,,5950810..7029157.6,910531,,91.01489227..0.43 15,7912,,19592598.6140..02 97,94,49,9955.790624...055 24,,959897362..57.5 91992,,48,9598003..00.5 99,450.0
TOGTAALRSTERS
7,956.0 795.616,906.5 1,62940,8.762.5 17,9021.,0486.135,912.01,7970,.9156.0 1,45,99712..25 2,97893.55.6 99,4540.907.3 298.4 9,945.0

TOTALS 7,956.0 16,906.5 24,862.5 17,901.0 15,912.0 7,956.0 4,972.5 2,983.5 99,450.0

DDDOONOTNNDTTEDLDEEETLELE^ET^ET^^E^^^^^^^^

DONT DELETE ^^^^

Extension Brand ExtensionBrand Extension Brand ExtensionBrand Extension B

exploring men’s lingerie as stated in our opportunities

Stay savage,

xx