company profile_4

COMPANY
PROFILE

Fiffy always provide best service
to our client & remain long term

relationship

VERSION 2020

CONTENT

01 About Us pg01
Brand Story pg01
Vision / Mission / Core Values pg02
Establisher & Introduction pg03
Our HQ & Distribution pg04
Milestone
pg05
02 Our Service pg06
03 Why Choose Fiffy?
pg07
04 Business Status pg08
Boutiques pg09
Outline & Consignment Counter
Business Partner pg10
pg11
05 Product Range
Accessories pg12
Baby Wear

06 Achievement

01

ABOUT US

Brand Story

Through a clear blue sky, a miraculous beam
of light flies through our universe. Sent to our
Planet Earth, the bright energy of life shines onto
a very special cotton bud. The bud grew and
blooms into the universe's very first Wonder Fifty!

Radiating warmth and love, Wonder Fiffy swoops
to mummy's and baby's rescue by solving
problems and providing comfort in times of need.

VISION MISSION CORE VALUES

To Empower the To bring Wonder F - FAMILY
Next Generation Care and love to I - INTEGRITY
with a Legacy babies and parents F - FOR KINDNESS
with our trusted F - FANTASTIC
products & services. Y - YOUNG

02

ABOUT US

OUR TEAMS

HQ TEAM

KL TEAM Introduction
FACTORY
SINCE 1973 ...

Fiffy has supported the growth of
manufacturing and distributing
baby products across Malaysia.

Fiffy has rapidly secured a
comfortable niche in Malaysia
baby product market.

Fiffy is one of the leading baby
product company in Malaysia in
terms of volume and sales
revenue.

03

ABOUT US

Warehouse & Manufacture

Fiffy has extensive networks to support goods delivery to our value customers.
Total worry-free that Fiffy products can be reached across Malaysia.

Johor Bahru

3 warehouses

with total 120,000 sqft and located
at Johor, Selangor and Kota Kinabalu,
Malaysia.

Selangor Kota Kinabalu

2 Garment (factories at Johor Bahru) Industrial Jaya

Johor Jaya

04

ABOUT US

Milestone

1973 Started 1978 2nd FIFFY Branch
Teo & Lee Trading S/B in Kuala Lumpur
Started Mini "FIFFY" & "MIFFY"
1977 Trademark Registered 1986
Garment House
FIFFY Moved Established Ekspres
in Johor Bahru to Taman Melodies TH S/B Baby

(Taman Maju Jaya) Garden Accessories Supply

FIFFY Achieved 600 1999 1988
Outlets and Counters

all over Malaysia

2000

Teo & Lee Trading S/B TM 1st FIFFY One Stop
Rename to Baby Centre Opened in
"FIFFY" Icon Trademark
Teo & Lee Garment Registered Johor Bahru
Manufacturing S/B
Established 2nd 2003
2001 Garment

Plantin Skudai

2002

Acknowledged FIFFY Started in Tesco ISO
"Giant Famous Brand"
Supplier of the Year & FIFFY Certified for
Award @ Baby Category QMS ISO 9001:2008
FIFFY Moved to
2008 Current Seri Alam ISO 9001 Quality
Managenment
Headquarter
2014
2009

Ekspres TH S/B rename to 3rd FIFFY Branch FIFFY Started in Aeon
Fiffy Sdn. Bhd. in Sabah (KK) FIFFY Rebranding
Super Excellent New Slogan :
4th FIFFY Warehouse at
Johor Bahru Brand Awards 2009 Mission to Wonder Care

2015 2016 2019

Engaged to Online Social Started 1st online FIFFY is Top 3 Best
Media such as webstores on Selling Baby Brand

Facebook & Instagram Lazada & Shopee in Malaysia
Halal Certification

Authentication -Toiletrie

05

OUR SERVICE

Since 1973, Focus on producing execellent quality of products with
affordable price to create the best option for our value customers.

Fiffy uses to serve clients with our best effort, concentrating
on maintaining good business relatioship with partners.

Wide Range Products

* Fiffy supplies over 10,000
products SKU.

Manufacture

* Fiffy owns garment manufacturing
ability which bring unique item to
customers.

Warehouse

* Multi warehouse cover wide
geographic regions.

Boutiques

* Fiffy provides a convenience of
having multiple needs met in ONE
location.

Extensive Network

* Fiffy has extensive networks
to provide to our customers.

Distribution Channel

* Fiffy delivers on every single
promise. Total worry-free that
Fiffy products can be reached
across Malaysia.

06

WHY CHOOSE FIFFY?

1 Absolute Market Leader 2
4
Products, services, capabilities and long history 6
of responding customers need that distinguish 8
Fiffy today can be the lead & specialist to baby
product market.

Wide Coverage
One of the leading brand in the market.
Operate at least 600 counters all over
Malaysia.

3 Manufacturing Capability

Fiffy has its own garment manufacturing
ability which bring unique item to customers.

Logistics

Warehouses supply sufficient products
to our valued business partners.

5 Superb Services

Fiffy emphasizes on sales services. We
dedicated to serve our clients as top priority.

Wide Range Products

Fiffy is one of the company that provide
wide range of baby products to meet
the market needs.

7 Business Relationship

We create mutual benefit maintaining
well business relationship.

Good Reputation

Fiffy has many supporters and happy
customers throughout entire Malaysia.

* TSB 07
* Kapar
* Bangi BUSINESS STATUS
* Botanik
* Sungai Besi 17 BOUTIQUES
* Rawang
* Sri Gombak JOHOR -
* Taipan (USJ) 5 Boutiques
* Telok Panglima
* Kuala Selangor KUALA LUMPUR -
* Batang Kali 1 Boutique
* Banting
KUALA SELANGOR -
11 Boutiques

* Johor Jaya
* Sutera
* Kulai

* Batu Pahat
* Muar

CENTER
AREA

SOUTH
AREA

08

BUSINESS STATUS

700+ Counters

around Malaysia & keep expanding

(OUTRIGHT & CONSIGNMENT)

Consignment 66

Outright 85

* Kedah Consignment 59 Consignment 35
* Perlis
* Penang Outright 125 Outright 76
* Perak
* Selangor * Kelantan
* Kuala Lumpur * Terengganu
* Putra Jaya * Pahang
* Negeri Sembilan

Consignment 26 Consignment 45

Outright 87 Outright 131

* Melaka * Sabah
* Johor * Sarawak
* Labuan

Central East
Region Coast
Region
Northern
Region Southern
Region
East
Region

09

BUSINESS STATUS

Business
Partners

10

Product Range

Accessories
& Toiletries

Toiletries Accessories include Teether,
Feeding set, Bedding, Blanket
towel, Baby Carriers, Toys etc.
Over 1,000+ of SKU

Accessories

Shoe

More than 40+ of SKU
toiletries, for head to toe.
Halal Certificate
100% alcohol & Paraben FREE

11

Product Range

Baby Apparel

Apparel for Infant to toddler, Age
from 0 mth+ to 5 years old.
More than 400 over designs of wear.

Basic

Fashion Best Buy

Best Buy

Fiffy Apparel From Infant to Toddler. The quality and design
is the importance part that we always care of it. To ensure
all products meet on the market

12

Achievement

2006 2008

Golden Acknowledged
Bull Award “Giant Famous

2005 & 2018 2007 Brand” 2009 & 2019
Supplier of
Super Brand Asia Pacific Super
Award Excellence The Year Excellencent
Award @ Brand Award
Award Baby Category

ISO

2014 2015 2018 & 2020

FIFFY Certified Enterprise Parent’s
for QMS Award Malaysia Choice Award

ISO 9001:2008 2015 2018

ISO 9001 Sin Chew Reader’s
Quality Business Choice Award
Managenment Excellent Award

Quality
Products with

Affordable
Price

Rebranding :
Fresh new

look rebranding
giving

young image

Our promise
to clients that
carry Fiffy brand
always secure
lucrative profit.

Visit Us:

www.fiffybaby.com

Follow us:

fiffybaby Fiffy Channel

copyright: : Fiffy Sdn. Bhd.