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Published by Enquirer Media, 2017-07-18 09:26:40

2017 MNCO Market Guide

MNCO 2017 Market Guide 717

2017

MEDIA MARKET GUIDE

Welcome to The Media Network of Central Ohio

Bucyrus •Chillicothe •Coshocton •Fremont
Lancaster •Mansfield •Marion •Newark
Port Clinton •Zanesville

OhioMediaSolutions.com
[email protected]

WELCOME TO THE MEDIA NETWORK OF CENTRAL OHIO

As the region’s most trusted source for local news and information, The Media Network of Central Ohio delivers many advertising
options both in print and digital platforms. Our services include consulting on strategy, providing creative advice and supplying a
range of services to help you develop successful advertising programs. By integrating media choices with marketing services, we
can help you optimize your media mix to deliver the best results.

ACCESS TO YOUR We are the leading local media companies in all of our markets. We reach more adults than
CUSTOMERS any other local media source. And all of our properties offer engaged audiences, advanced
marketing tools and provide integrated marketing experience to ensure you get the best return
DEPTH AND BREADTH on your investment.
OF RESOURCES
No other local media or marketing solutions company has the resources and expertise to help
TRUST AND you understand and reach your audience, strategically build a marketing campaign, implement
CREDIBILITY it and then analyze its effectiveness and optimize the results. Our reach extends outside of our
local markets across Ohio and the country, fueled by the power of the USATODAY Network – a
DEDICATION AND leading media and marketing solutions company reaching tens of millions of people every
EXPERTISE AT YOUR week through a vast portfolio of digital, mobile and print products.

SERVICE The Media Network of Central Ohio has been providing trusted local news and information for
our communities for more than 150 years. Our award winning journalists and photo journalists
provide insight you can’t get with any other local media source.

Backed by decades of experience and relentless dedication, our team of professionals
works diligently to uphold the highest standards, providing Central Ohio with the most
trusted sources for news and information. Driving innovations and evolving technologies, we
constantly set new standards to ensure your future success.

We’ve re-imagined what a ✚ ✚ ✚ = ROI
local media company is.
ENGAGED MARKETING INTEGRATED
We will help you solve your AUDIENCE TOOLS & MARKETING
toughest business challenges EXPERTISE
RESOURCES
and grow your business.

2

Key Contacts

Sales Leader Adam Trabitz (740) 345-4053 [email protected]
North Sales Director Jeff Coppler (740) 387-0400 [email protected]
South Sales Director Brandie Davisson (740) 345-4053 [email protected]
Marketing Manager Christa Moore (513) 768-8119 [email protected]

Local Management Aaron Bass (419) 521-7343 [email protected]
Bucyrus Mark Rager (740) 772-9321 [email protected]
Chillicothe Mike Wilson (740) 281-4921 [email protected]
Coshocton Julia Hite (517) 368-0365 [email protected]
Farmers Advance Aaron Bass (614) 316-4124 [email protected]
Fremont Mark Rager (740) 681-4333 [email protected]
Lancaster Aaron Bass (419) 521-7343 [email protected]
Mansfield Aaron Bass (419) 521-7343 [email protected]
Marion Mike Wilson (740) 281-4921 [email protected]
Newark Aaron Bass (614) 316-4124 [email protected]
Port Clinton Mike Wilson (740) 281-4921 [email protected]
Zanesville

ONE CALL. MULTIPLE SOLUTIONS. SIMPLE.

3

THE CONSUMER JOURNEY

TODAY, PEOPLE ARE NOT SOLD, THEY BUY.

The evolving digital landscape means today’s consumer is more empowered. Consumers move
between their digital devices they use as easily as they flip a light switch. They’re online, shop nationally,
internationally …even locally.

AWARENESS RESEARCH ANALYSIS PURCHASE LOYALTY

TODAY’S CONSUMERS – YOUR CONSUMERS – SPEND
MORE TIME ENGAGING WITH CONTENT THAN EVER
BEFORE.

As their time engaging with content increases, so does the variety of material they consume. If a
consumer wants to be informed, they seek a local news source. If they want to connect with friends, it’s
social networks. If it’s particular information they seek, they’ll go to a search engine or specific-interest
website. We live where your consumers live, providing access to information that includes – and goes
beyond – the news. In fact, virtually everywhere your best local consumers go for content – you’ll find
The Media Network of Central Ohio can help you reach them.

OhioMediaSolutions.com
[email protected]

4

THE MEDIA NETWORK OF CENTRAL OHIO REACHES ANAFFLUENT
LOCAL AUDIENCE THAT IS HIGHLY ENGAGED WITH OUR CONTENT

You tell us who you want to reach and we will customize a solution to reach your target audience.

Newspaper Readership Profile

Demographic U.S.Adult PastWeek PastWeek Visited Any UsedMobile
Compositionby Populati NewspaperPrint Newspaper Print Newspaper Deviceto Read
Gender,Age, on orDigital Readers WebsitePast NewspapersPast
Education and Readers (including Mobile
Household Income 49% 30Days 30Days
51 48% 49%
Gender 100 52 51 51% 53%
Men 100 100 49 47
Women 100 100
Total 27%
16 36% 42%
Age 30% 23% 18 21 23
17 14 18 19 18
18-34 18 19 21 15 12
35-44 17 19 100 9 6
45-54 19 25 100 100
55-64 100 100 38%
65 or Older 26% 27%
Total 32
32 32
For more information on our Level of Education 43% 39% 16
Engaged Audiences, go to 31 32 22 21
HighSchool 15 15 14
OhioMediaSolutions.com or less 11 13 20 20
100 100 100
Some College 1-3 100 100
years - not Graduate 45%
32 34% 35%
CollegeGraduate 20 35 33
(4 year College) 3 26 27
100 5 5
Any Post Graduate 100 100
Work or Post Graduate

Total

Household Income 50% 47%
30 31
less than$50K
$50K-$99K 17 19
$100K-$249K
$250,000 or more 3 3
Total 100 100

PRINT READERSHIP 2015 Total Avg Daily Readership 2015 Total Avg Sunday Readership
Media Network of Central Ohio 156,060 166,360

DIGITAL READERSHIP 2015 Total Avg Monthly Desktop Uniques 2015 Total Avg Monthly Mobile Uniques
Media Network of Central Ohio 1.2 MILLION 625,665

Source: Scarborough USA +2014 Release 2. 5

SOPHISTICATED TOOLBOX A sophisticated Toolbox and resources at your disposal.

ENGAGE YOUR PROSPECTS AND CUSTOMERS ACROSS A VARIETY OF
PRINT, DIGITAL AND MOBILE PLATFORMS.

LOCAL The Bucyrus Telegraph-Forum MansfieldNewsJournal.com TARGETED Yahoo!
NEWS BucyrusTelegraphForum.com The Marion Star INTEREST Find&Save
The Chillicothe Gazette MarionStar.com Google
ChillicotheGazette.com The Port Clinton News Herald HomeFinder.com
The Coshocton Tribune PortClintonNewsHerald.com Cars.com
CoshoctonTribune.com The Zanesville Times Recorder Facebook
The Fremont News-Messenger ZanesvilleTimesRecorder.com
TheNews-Messenger.com Farmers’ Advance CareerBuilder.com
The Lancaster Eagle-Gazette FarmersAdvance.com
LancasterEagleGazette.com
The Mansfield News Journal Mobile Applications
The Advertiser WeeklyProducts

SMART RESEARCH. UNIQUE RESOURCES.

There is no single way to reach a local consumer today. They see advertisements in the newspaper, online, and even while driving
down the street. They walk into stores and look at products. They compare notes with colleagues at work or with friends on social
networks. They use search engines and read reviews.

In today’s multi-platform marketplace there is no single tool to reach your consumers. What it takes is a toolbox – and The Media
Network of Central Ohio has the biggest one in Central Ohio, one that no other local source can provide.

STRATEGY Ad Network Pay-Per-Click RESEARCH Ad Mall
Display Advertising Retargeting Borrell/Compass
Email Marketing Search Engine Optimization eMarketer
High Impact Advertising Social Publishing Gannett Data
Maps/Reputation Management Kantar Media
Mobile Advertising Video Nielsen
Web Development
Native Advertising Yahoo! Polk

6

MARKETING EXPERTISE

WE BRING IT ALL STRATEGY Brand, Business, CustomerAnalysis
TOGETHER WITH Budgeting &Allocation
OUR INTEGRATED Objective Setting & Success Metrics
MARKETING EXPERTISE Primary & Secondary Research
Segmentation
As their time engaging with content
increases, so does the variety of EXECUTION Creative Development
Media Implementation
material they consume. If a consumer Project Management
wants to be informed, they seek a local
CONTINUOUS Analysis/Implications
news source. If they want to connect IMPROVEMENT Measurement
with friends, it’s social networks. If it’s Refinement
particular information they seek, they’ll

go to a search engine or specific-
interest website. We live where your
consumers live, providing access to
information that includes – and goes
beyond – the news. In fact, virtually
everywhere your best local consumers
go for content – you’ll find the Media
Network of Central Ohio can help you

reach them.

7

1 6 The Media Network
of Central Ohio
2 7 delivers the
3 COLUMBUS DMA

5 Media Network of
4 Central Ohio reaches the
following counties in the
98
10 Columbus DMA:
1. Crawford 7. Guernsey
12 2. Marion 8. Perry
11 3. Morrow 9. Fairfield
4. Franklin 10. Pickaway
5. Licking 11. Ross
6. Coshocton 12. Hocking

8

1 The Media Network
2 of Central Ohio
DOMINATES
3 4 Ohio with a
5
variety of solutions
8 6 for a variety of
9 7 markets!

10 1. Port Clinton News Herald
2. Fremont News-Messenger
3. Bucyrus Telegraph-Forum
4. Mansfield News Journal
5. Marion Star
6. Coshocton Tribune
7. Zanesville Times Recorder
8. Newark Advocate
9. Lancaster Eagle-Gazette
10. ChillicotheGazette

9

One Call. Multiple Solutions. Simple.

PRINT | DIGITAL
DIRECT MARKETING

The Media Network of Central Ohio delivers local news and information through
more than 40 distinct local PRINT, ONLINE & MOBILE SOLUTIONS!

| SEO,SEM,SMOServices|

OhioMediaSolutions.com

10

The Central Ohio markets continue to be vibrant and
diverse communities full of economic opportunities

Market/Consumer Profile by County

Counties Population Households Families Retail Sales Consumer Expenditures
Coshocton
Crawford 36,396 14,574 10,036 $614,329,851 $508,176,758
Fairfield
Licking 41,995 17,544 11,737 $705,638,288 $583,607,519
Marion
Muskingum 153,097 56,779 41,668 $2,770,260,974 $2,377,998,374
Ottawa
Richland 172,022 66,285 46,851 $3,202,448,828 $2,740,922,457
Ross
Sandusky 64,941 23,894 16,278 $979,113,335 $819,209,695
Totals
86,553 34,979 23,617 $1,483,710,519 $1,242,501,159

40,671 17,550 11,884 $791,486,380 $676,103,692

121,228 48,141 31,980 $1,960,872,543 $1,642,735,773

77,067 28,926 19,781 $1,241,986,211 $1,038,240,865

55,296 23,861 16,397 $1,016,649,202 $846,989,125

849,266 332,533 230,229 $14,766,496,131 $12,476,485,417

Population - The total number of people age 0+ living in a defined county Households - The total number of homes/units in a defined area Families - Any household containing a child under the age of 18

years old. This could be a parent, legal guardian or grandparent. Source: Nielsen SMS 11

The Power of Print

Newspaper advertising is an effective method to establish and maintain brand development, and is
viewed as a trusted source of information that reaches large audiences consistently and quickly.

Key Actions by Consumers in Past 7 Days from Print NewspaperAdvertising

• 79 % of readers took action as a result of advertising seen in a newspaper
• 51 % clipped a coupon
• 48 % Purchased a product advertised
• 42 % Visited a retail store or showroom

Top 10 Reasons to Advertise in a Newspaper

1.Reach – Newspapers deliver powerful reach in each of our communities.
2. Quality – Your very best prospects are newspapers readers.
3.Targeted – From targeting ad placement by section readership to Post-It-Notes and Spadeas,
newspapers can fine tune your message.
4.Immediate – Newspaper advertising is among the fastest forms of advertising with extremely
short deadlines that allow ads to be created and run in a matter of days.
5.Flexibility – Newspapers, unlike most other media allow the advertiser to build an ad in any
size.
6.Credibility/Trust – More than any other medium, consumers believe in newspaper advertising.
58 % of adults surveyed find newspapers are trustworthy or the most trusted source of all media
available.
7.Selective vs. Intrusive – Shoppers are less willing today to accept advertising that is spooned out
to them. They seek out advertising on their own. Newspapers are the medium shoppers use most
for shopping in an average week. 52 % of adults use print newspapers to make shopping plans or
purchases in the past 7 days.
8.Environment – The newspaper editorial environment typically adds to credibility and
legitimacy to the brand being advertised.
9. Relied Upon – Newspaper advertising is a valuable commodity to readers.
10. Results – Newspaper advertising works!

Source: NAA, 2016 Advertising Plan Book

Our core print products reach the
communities you are targeting

Daily Newspapers

Frequency Newspaper Primary Secondary Daily Daily Saturday Saturday Sunday Sunday
County County Circ Readership Circ Readership Circ Readership
2,905 7,274 n/a n/a
Mon-Sat Bucyrus Telegraph-Forum Crawford n/a 6,148 6,101 3,431 14,439 7,444 15,781 (a)
2,675 5,571 3,227 6,841 (b)
7 Day Chillicothe Gazette Ross Pike 4,342 12,911 6,811 10,371 n/a n/a (c)
6,094 12,864 7,446 15,786 (d)
7 Day Coshocton Tribune Coshocton Holmes 13,361 5,618 2,628 27,619 17,892 37,931 (e)
4,512 9,565 5,627 11,929 (f)
Mon-Sat Fremont News-Messenger Sandusky n/a 8,884 9,118 4,892 18,834 10,603 22,478 (g)
1,584 4,206 n/a n/a (h)
7 Day Lancaster Eagle-Gazette Fairfield Pickaway 8,137 12,797 6,068 17,250 9,464 20,064 (i)
(j)
7 Day Mansfield News Journal Richland Ashland 28,058 13,028

7 Day Marion Star Marion Morrow 9,475 4,512

7 Day Newark Advocate Licking n/a 18,656 8,884

Mon-Sat Port Clinton News Herald Ottawa n/a 3,326 1,984

7 Day Zanesville Times Recorder Muskingum Perry 17,088 8,137

Totals 58,642 123,148 60,375 127,995 61,703 130,810

Source: Alliance for Audited Media, Q3 2016 and NAA Pass-a-Long Readership rate of 2.12 x circulation – NAA 2016

Additional Print Publications

Weekly Publications Counties Served 0*
Bucyrus Hometown Advertiser Crawford
Coshocton Advertiser Coshocton credit
Fairfield County Advertiser Fairfield
Hocking County Advertiser Hocking ···Ī
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Marion Hometown Advertiser Marion
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»r»i»ne| THURSDAY May 10, 2012 | BREAKING NEWS PataskalaStandard.com

c kleysaidbrineapplication
the township’s use of salt,
costs $60 per ton, by a
The amount of brine the
SUMMER FESTIVALS WILLtownsh8ip0s0uasibdeasmrfroleuslctsto,ufBatithneecsktbilmeeytews,aethieden.
Primary Zip Codes Served GETTING MOTIVATED
43023
43068 KEEP FAMILIES BUSYSeeBRINE,Page7A 3B Licking Heights girls
giving their all 1B
illage e-CITY’S SIGN CODE Changes proposed to section of the code governing temporary signs 3A
creates pPraotwaslkfaolralipttoelircbeuogns
tility
irector
ost By Chad Klimack “Quite honestly, it’s been an
issue we’ve talkedabout for four
an Miller Standard Reporter years, and some of the officers
ri Reporter
PATASKALA—Feel like throw- have been quite outspoken about
el ing that emptycan of soda or fast- (litter),” Butcher said.
mwsiaogrvhvdetri—lSewlGaiGantatgtrohrcsienaaaaeto’fsengntvf2owvvou0werai0rirtawliliu5ltlmltleleeai,ththitrreeilhVoaeidtrtwefvsriysfblv.eealtiyadiacrtglgeitiulgeraamrecnoelgttsCieceuernntroherhgoauteaoarlpnbtpfsomolpcaenavricoonelektsttniroiss-at--.
food wrapper out your window Pataskala’s codified ordi- while driving
staff member withthe ex- down BroadStreet? nances address the issue.
peeegcrhutinlsvaieticlolaraalyn,gdeproabofdafbmiclcekiimagnlrisssoosturfanatidhdt .eivtueotislio-alnvde If so, you might find yourself Specifically,section 521 states with
ttwiheees$l,l4hf2ao,vu6Ves6rpia3lamoliadsutogiohtntseiielat$oMihpm6tnsyl5aae.,sdnn2Taoia7srshog4tenetoechappartedoneaSvvrrydtieolyehrrlnvaeaotiagnpebsrgeeoeS,’seasfttorhbftilroidee-- aticket and $150 less in your anyone caught littering could be wallet or
will pocketbook. Pataskala found guilty of a minor misde- Mayor Steve
Butcher has asked meanor. The penalty is a fine of the police
department to get tough up to $150.
on littering. ButcherandB.J.King,thecity’s
Butcher made the move in the public service director,pointedto wake
of the city’s April clean-up the clean-up as evidence litter is an
campaign, during which 45 vol- issue in the city.The 219 bags vol-

unteers collected 219 bags of unteers picked up this spring, King trash
from alongside area roads. said, is consistent with previous
He also was influenced by the springclean-up efforts. publicity
given to a Pataskala- King added not all the litter area man who
spends each morn- that collects alongside the city’s ing picking up
litter while walk- roadways can be fit in trash bags. ing next to Broad
Street, Ohio 310 “One of the things my depart- and other area roads.
ment continually does is pick up
“Whenever there is a (chance), tires that have been tossed along
from a marketing point of view, the roadway,” said King, adding you
look for an opportunity to re- the city pays hundreds of dollars inforce
conversations that are a year to dispose of the tires. It happening in
the community,and also, King said, must dispose of litter is one of
(those conversa- furniture residents periodically tions happening
right now),” leave alongside area roads.
Butcher said. “We’ve picked up chairs, you
The city had its annual clean- name it. All kinds of stuff.”
up in conjunction with Earth Day, Levernier, for his part, said and not
long afterward, the there is no shortage of trash blow- Pataskala Area
Chamber of Com- ing around the city.
merce and Butcher recognized “In a seven-day week I’ll resident
TomLevernier for his ef- pick up, on average, five to six fortsinpicking
up litteralongthe
city’smost well-traveled roads. See LITTERBUGS, Page 5A

Southwest Licking narrows
superintendent search to 5

By Charles A. Peterson April 18.
Standard Editor “They want somebody who

18+ Power of Digital and Mobile
18-24
25-34 83
35-44 83
45-54 81
55+ 77

0Age 92
Group 93
Smartphone 92
Exclusive, 93
80%
84
80
72
75

10 20 30 40 50 60 70 80 90 100

Net Reach

Females Males

Tablet Exclusive, 11%

Both Phone and Tablet, 9%

15

Delivering your audience
through our digital solutions

Website Residing County Avg Mon Pg Views Avg Mon Uniques
BucyrusTelegraphForum.com Crawford 350,292 44,427
ChillicotheGazette.com Ross 1,156,429 96,103
CoshoctonTribune.com Coshocton 476,595 37,347
TheNews-Messenger.com Sandusky 579,334 55,402
LancasterEagleGazette.com Fairfield 959,868 71,418
MansfieldNewsJournal.com Richland 1,920,352 156,124
MarionStar.com Marion 681,430 58,926
NewarkAdvocate.com Licking 1,764,613 11,939
PortClintonNewsHerald.com Ottawa 273,328 34,680
ZanesvilleTimesRecorder.com 1,098,291 80,715
Muskingum
Avg. Mon. Page Views Avg. Mon. Unique Vis
Mobile Residing County 352,067 64,266
BucyrusTelegraphForum.com Crawford 1,929,104 234,323
ChillicotheGazette.com Ross 542,714 50,431
CoshoctonTribune.com Coshocton 662,493 94,711
TheNews-Messenger.com Sandusky 1,281,334 119,816
LancasterEagleGazette.com Fairfield 2,791,925 305,350
MansfieldNewsJournal.com Richland 667,054 87,895
MarionStar.com Marion 2,495,973 224,514
NewarkAdvocate.com Licking 260,444 45,287
PortClintonNewsHerald.com Ottawa 1,696,055 141,590
ZanesvilleTimesRecorder.com
Muskingum

(*) The number of individuals from the NDM (Newspaper Designated Market)
Source: Adobe Analytics 2016

16

WEBDEVELOPMENTis morethanjust websitebuilding. Landing Whilepaidadvertising is aprovenmethodto convertnewleads, It paystokeepontopofwhatyourcustomersaresayingabout
pagesare alsoanessential componentof digital advertising. All of retargeting allowsyourbusinesstoadvertisetoInternetuserswho you.Apositivecommentcanbehighlightedandsharedwithyour
youradsandsearchengineresults needaplaceto land –generally, visit yourlandingpageor websitewithoutconverting.Retargeting customerbase,whileaprompt responseto anegativereviewcan
therearetwooptions,alandingpageor microsite. meansputting expertly crafted adsin front of yourlost prospectsin turnacriticintoafan.Whynotlisten in?
ordertore-engageandconvertlost leads.
BENEFITS
77% • Websitesofallsizesand capabilities 98% BENEFITS 73%
of traffic that • Monitoronlinepresenceandrankwith
credibilityof the • Generateleadswithacalltoaction visits a site will • Increaseconversions of all online competitors
population are contactform • Maximizefront-end campaign activity is related • ReadallcustomerreviewsandShare all
internet users in • Formsanonlinedestinationforcurrent leave without to local content\ positivepostings
the U.S. alone andpotential customers converting • Recapturelostleads
• urnlostvisitorsinto customers Google 2012 • Profileoptimizationtoproducethebest
Business Know-How Source: Slideshare rankingperformance
2011 2011 • IncreaseROI • Receiveautomatedalertwhennewreviews
andmentionsoccur

Emailmarketingstillyieldssomeofthehighestreturn oninvest- SOCIALMEDIAprovidesbusinessesauniqueopportunityto PAY-PER-CLICK(PPC) is apowerfulcomponentof searchengine
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quicklybuildbrand supporters. pagesandwebsites.

2 3out • Increasesalesconversions 9 10out BENEFITS 22% • Instantvisibility
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17

MNCO Print Ad Sizes

MODULAR 63 % 50% 50 % 5 0% TAB 6 0% 50% 50 4%
10 % Vertical Squ ar e H ri o tal 10 0 Vertical H or % nt l 0
0 ozn %
i zo a

6 x 21 5 x 16 3 x 21 4 x 16 6 x 10 6 x 10 4 x9 3 x 10 6 x5 3 X8
(10” x 20.5”) (8.312” x 16”) (4.937” x 20.5”) (6.625” x 16”) (10” x 10”) (10” x 10”) (6.625” x 9”) (4.937” x 10”) (10” x 5”) (4.937” x 8”)

3 5% 2 9% 25% 25% 1 9% 2% 25% 20% 2% 1%
Vertical Horizontal V 5 tical Square Vertical H 0 ontal 7
o ri
er 3 x5 2 x5
(4.937” x 5”) z (3.25” x 5”)
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(3.25” x 7.5”) 1 0% 2 x6 3 x4 5%
(3.25” x 6”) (4.937” x 4”)
1 3%
7% 7%
4x11 4 x9 3 x 10 6 x5 3 x8 Ver tic al Square
(6.625” x 11”) (6.625” x 9”) (4.937” x 10”) (10” x 5”) (4.937” x 8”)

12% 12% 10% 10% 8%
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2 x4 2 x3 1 x4 2 x2 1 x3
(3.25” x 4”) (3.25” x 3”) (1.562” x 4”) (3.25” x 2”) (1.562” x 3”)

3%

Double Truck

2 x 7.5 3 x5 2 x6 3 x4 2 x5
(3.25” x 7.5”) (4.937” x 5”) (3.25” x 6”) (4.937” x 4”) (3.25” x 5”)

6% 5% 3% 3% 1 x2 13X10
Ver tic al S qua e (1.562” x 2”) (21” X 10”)

r MODULAR/TAB COLUMN WIDTHS

2 x4 2 x3 1 x4 2 x2 1 column 3 columns 5 columns
(3.25” x 4”) (3.25” x 3”) (1.562” x 4”) (3.25” x 2”) 1.562 inches 4.937 inches 8.312 inches
2 columns 4 columns 6 columns
18 3.25 inches 6.625 inches 10 inches

The Power of Multiple Platforms (Print and Digital)

The Newspaper Media Audience by Age Group

• More than 157 million American Newspaper Print-Past Week Adults 18-34 Adults 35-49 Adults 55 or
adults – two out of three adults Newspaper Print or Newspaper Website 41% 48% Older
nationwide – read the print Newspaper Print or Website or Mobile 50% 57%
newspaper in print or online in a 58% 63% 67%
typical week according to Nielsen 70%
Scarborough Research. 72%

• Three out of four adults with The Newspaper Media Audience by Household Income Group
household incomes of $100,000
or more engage with newspaper Household HHI $50K -$99K HHI $100K- $250,000 or
media in print or online in an Income $249K more
average week. 58% 60%
-less than $50K 69%
• Eighty percent of adults who 68% 75%
have done some post-graduate Newspaper Print-Past Week 51% 55%
work or have a graduate degree 74%
are readers of newspaper media Newspaper Print or Newspaper Website 55% 63%
during the week.
Newspaper Print or Website or Mobile 59% 68%

The Newspaper Media Audience by Education Level

Newspaper Print-Past Week High School Some College College Any post
Newspaper Print or Newspaper Website Graduate or (1-3) years - not Graduate graduate work
Newspaper Print or Website or Mobile Graduate AA/ (4 year college) or post gradu-
Less
Associate) 56% ate degree
49%
56% 66% 63%
53%
62% 72% 74%
57%
68% 80%

The Newspaper Media Audience by Occupation and Employment Type

Occupation Employment Type

Management, Professional Healthcare Sales and Small Work at Home Self-
Business and Related Practitioners Related Business (most of Employed
Occupations and Technical
and Financial Occupations Owner the time or 52%
Operations always)
51% 52% 59%
Newspaper Print-Past Week 55% 54% 56% 49%
58% 61% 65%
Newspaper Print or Newspaper Website 64% 65% 64% 59%
65% 68%
Newspaper Print or Website or Mobile 72% 72% 70% 66%

Source: Nielsen Scarborough, USA+, Rel ease 2. 2014 19

Farmers’ Advance

Your Farm & Auction Weekly
Serving the Tri-State Area Since 1898

About Farmers’ Advance – Hailed as the leading agricultural weekly newspaper in Michigan,
Ohio, and Indiana, and also circulate into several states in the Midwest and Canada. Auctions
have been a mainstay for years, but classifieds seem to be a section that satisfies not only the
buyer, but the seller of farm equipment. Everything from planters to hay rakes to corn stoves
can be found in Farmers’ Advance classifieds, and farmers have testified to not only selling their
equipment quickly, but for the right price.

The Farm & Livestock Management section includes weekly livestock and grain markets, and
has been a helpful tool for agricultural enthusiasts. Other farm favorites include the Inspirational
Thoughts page, offering encouragement of all kinds and a peek into what the daily life of
farmwives can hold. Regulars of the page include Gail Malick, Pastor Don Lee, and the ‘Seeds
From the Sower’ column.

The Ag Calendar lists programs, seminars and other helpful events for producers and farm
educators alike, and the 4-H & FFA Calendar offers items of interest to youth all around our
distribution area. Gardening, cooking and antiques information is also included throughout the
publication.

Our Farmers look forward to Farmers’ Advance arriving in their mailbox every week and has been
steadfast in delivering the latest in agricultural news, a plethora of auctions and has even come to
inspire the hardworking farmer and his family.

• Farmers’ Advance has a circulation of over 8,000 copies sent out to subscribers each week.
• Farmers’ Advance has subscriptions in 27 states.
• The majority of the circulation resides in the states of Michigan, Ohio and Indiana.

Farmers’ Advance Digital Presence is Growing!

• Average Monthly Total Page Views 7,823
• Average Monthly Total Unique Visitors 1,232

20 Source: Adobe Omniture 2016

Coshocton County

Coshocton Tribune

Coshocton Since 1909, The Coshocton Tribune has delivered comprehensive



Coshocton

coverage of news, as well as powerful and meaningful advertising to

readers through print, digital, direct marketing and community events.

Snapshot of the Marketplace

Total Annual Household Income Marital Status Effective Buying Income
Population 36,478 $508,177,000
<15,000 1,668 11% Married 16,566 56% Total Retail Sales
$614,329,851
Sex 15-24,999 2,059 14% Divorced/ Food Stores Sales
Male Separated $80,796,890
Female 18,064 50% 25-34,999 1,854 13% 3,724 13% General Merch Sales
18,414 50% $71,252,835
35-49,999 2,363 16% Department Store Sales
$37,183,458
50-74,999 2,855 20% Widowed 2,308 8% Food Serv & Drink Sales
$58,919,183
Age 75-99,999 1,651 11% Never Married 7,040 24% Furniture/Home Sales
18-24 $11,371,667
25-34 3,035 8% 100+ 2,124 15% Elect/Appliance Sales
35-54 4,084 11% $8,956,084
55-64 8,814 24% Households Average 2.47
65+ 5,293 15% Total Households 14,574 Household 21
6,929 19% Family Households 10,303 Size

Education Children in Household Median Age 42

No Children 5,960 59% Median
HH Income $45,829

HS Grad 12,508 50% Children 4,070 41%

College Grad 4,745 19%

Source: Nielsen SMS

Coshocton County

Coshocton Tribune

Coshocton Reach more Coshocton County adults with the Coshocton


Coshocton

Tribune’s print, online and mobile product portfolio.

Coshocton Tribune 2,675
Daily Circulation: 3,227
Sunday Circulation: Coshocton
Counties Served: Holmes
Tuscarawas
CoshoctonTribune.com
Monthly Average Page Views 476,595
Monthly Average Unique Visitors 37,347

Coshocton Tribune Mobile 542,714
Monthly Average Page Views 50,431
Monthly Average Unique Visitors

Sources: Circulation based on Alliance for Audited Media Audit Report, 2016. Web Site and Mobile numbers from Adobe Omniture – Website information based on data from 1/1/2016 to

22 12/31/2016. Mobile information based on data from 1/1/2016 to 12/31/2016. All averages based on a 12-month time interval.

Crawford County

Crawford

Bucyrus Telegraph ForumBu✪cyrus

The Bucyrus Telegraph-Forum delivers comprehensive coverage of news, as
well as powerful and meaningful advertising to readers through print, digital,
direct marketing and community events.

Snapshot of the Marketplace

Total 41,995 Annual Household Income Marital Status Effective Buying Income
Population Married 19,579 $546,100,100
20,444 49% <15,000 2,386 14% 56% Total Retail Sales
Sex 21,551 51% $391,585,819
Male 15-24,999 2,484 14% Divorced/ Food Stores Sales
Female 3,574 8% Separated $60,859,143
4,477 11% 25-34,999 2,406 14% 4,050 12% General Merch Sales
Age 10,308 25% $19,292,453
18-24 6,026 14% 35-49,999 2,889 16% Department Store Sales
25-34 8,679 21% $10,406,926
35-54 50-74,999 3,369 19% Widowed 2,801 8% Food Serv & Drink Sales
55-64 13,462 46% $62,793,659
65+ 6,249 21% 75-99,999 1,938 11% Never Married 8,302 24% Furniture/Home Sales
$2,681,511
Education 100+ 2,072 12% Elect/Appliance Sales
HS Grad $4,173,421
College Grad Households 17,544 Average 2.36
Total Households 11,737 Household 43
Source: Nielsen SMS Family Households Size
Median Age $42,767
Children in Household Median
HH Income
NoChildren 7,068 60%
40%
Children 4,669

23

Crawford County

Crawford

Bucyrus Telegraph ForumBuc✪yrus

Reach more Crawford County adults with the Bucyrus
Telegraph-Forum’s print, online and mobile product portfolio.

Bucyrus Telegraph-Forum 2,905
Daily Circulation: 3,431
Saturday Circulation: Crawford
Counties Served:
350,292
BucyrusTelegraphForum.com 44,427
Monthly Average Page Views:
Monthly Average Unique Visitors:

Bucyrus Telegraph-Forum Mobile 352,067
Monthly Average Page Views: 64,266
Monthly Average Unique Visitors:

Sources: Circulation based on Alliance for Audited Media Audit Report, 2016. Web Site and Mobile numbers from Adobe Omniture – Website information based on data from

24 1/1/2016 to 12/31/2016. Mobile information based on data from 1/1/2016 to 12/31/2016. All averages based on a 12-month time interval.

Fairfield County

Lancaster Eagle-Gazette

The Lancaster Eagle-Gazette delivers comprehensive coverage of news,

Fairfield as well as powerful and meaningful advertising to readers through print, digi-

Lancaster tal, direct marketing and community events.



Snapshot of the Marketplace

Total 153,097 Annual Household Income Marital Status Effective Buying Income
Population $2,377,998,000
76,214 <15,000 4,592 8% Married 70,146 56% Total Retail Sales
Sex 76,883 10% $2,705,638,288
Male 15-24,999 5,593 9% Divorced/ Food Stores Sales
Female 14,590 12% Seperated $94,240,961
17,582 50% 25-34,999 5,210 17% 14,481 11% General Merch Sales
Age 41,212 50% 35-49,999 7,041 14% $82,663,196
18-24 20,312 9,739 29% Widowed 2,801 8% Department Store Sales
25-34 23,790 50-74,999 $42,945,329
35-54 Food Serv & Drink Sales
55-64 75-99,999 7,991 Never Married 8,302 24% $67,940,126
65+ Furniture/Home Sales
10% 100+ 16,613 $12,966,759
Education Elect/Appliance Sales
HS Grad 11% 56,779 Average 2.63 $10,123,917
College Grad 27% Households 41,668 Household 39
13% Total HH Size 25
Source: Nielsen SMS 16% Family HH Median Age

Children in Household Median
53% HH Income
35,097 34% No Children 22,186 47% $45,829
37,485 36% Children 19,482

Fairfield County

Lancaster Eagle-Gazette

Reach more Fairfield County adults with the Lancaster

Fairfield Eagle-Gazette’s print, online and mobile product portfolio.
Lancaster


Lancaster Eagle-Gazette 6,094
Daily Circulation: 12,864
Sunday Circulation: Fairfield
Counties Served: Hocking
Pickaway

LancasterEagleGazette.com 959,868
Monthly Average Page Views: 71,418
Monthly Average Unique Visitors:

Lancaster Eagle-Gazette Mobile

Monthly Average Page Views: 1,281,334
Monthly Average Unique Visitors: 119,816

Sources: Circulation based on Alliance for Audited Media Audit Report, 2016. Web Site and Mobile numbers from Adobe Omniture – Website information based on data from 1/1/2016 to 12/31/2016. Mobile

26 information based on data from 1/1/2016 to 12/31/2016. All averages based on a 12-month time interval.

Licking County

Newark Advocate

Licking Since 1820, The Newark Advocate has delivered comprehensive coverage of

✪ news, as well as powerful and meaningful advertising to readers through print,

Newark

digital, direct marketing and community events.

Snapshot of the Marketplace

Total 172,022 Annual Household Income Marital Status Effective Buying Income
Population Married
84,314 49% <15,000 6,549 10% 77,508 55% $2,740,922,000
Sex 87,708 51% 9% Divorced/
Male 15-24,999 6,280 10% Seperated Total Retail Sales
Female 16,643 10% 13%
19,045 11% 25-34,999 6,565 18% Widowed $3,202,448,828
Age 44,656 26% 13% 16,997 12% Food Stores Sales
18-24 24,053 14% 35-49,999 8,762 26% Never
25-34 28,082 16% Married $411,086,439
35-54 50-74,999 12,015
55-64 42,621 37% Average 7,811 6% General Merch Sales
65+ 33,683 32% Household
75-99,999 8,870 Size $359,753,230
Education
HS Grad 100+ 17,244 Median Age Department Store Sales
College Grad 37,291 27% $188,792,238
Median
Source: Nielsen SMS Households HH Income Food Serv & Drink Sales
Total Households
Family Households $353,063,438

65,853 2.54 Furniture/Home Sales
$62,127,089
45,772
Elect/Appliance Sales
Children in Household 40 $51,375,114
No Children
26,378 56% $60,376
Children 20,473 44%

27

Licking County

Newark Advocate
Reach more Licking County adults with the Newark Advocate’s print,

Licking online and mobile product portfolio.


Newark

Newark Advocate 8,884
Daily Circulation: 10,603
Sunday Circulation: Licking
Counties Served:

NewarkAdvocate.com 1,764,613
Monthly Average Page Views: 11,939
Monthly Average Unique Visitors:

Newark Advocate Mobile 2,495,973
Monthly Average Page Views: 224,514
Monthly Average Unique Visitors:

Sources: Circulation based on Alliance for Audited Media Audit Report, 2016. Web Site and Mobile numbers from Adobe Omniture – Website information based on data from 1/1/2016 to

28 12/31/2016. Mobile information based on data from 1/1/2016 to 12/31/2016. All averages based on a 12-month time interval.

Marion Marion County

Marion Star

✪ Since 1877, The Marion Star has delivered comprehensive coverage of news,

Marion

as well as powerful and meaningful advertising to readers through print, digital,

direct marketing and community events.

Snapshot of the Marketplace

Total Annual Household Income Marital Status Effective Buying Income
Population $819,210,000
64,941 <15,000 3,720 16% Married 25,081 47% Total Retail Sales
Sex $1,195,452,524
Male 34,828 54% 15-24,999 3,406 14% Food Stores Sales
Female 30,113 46% $123,544,075
25-34,999 3,041 13% Divorced/ General Merch Sales
Age 5,763 9% Separated $190,961,981
18-24 8,468 13% 35-49,999 3,687 15% 8,234 15% Department Store Sales
25-34 17,301 27% $25,782,760
35-54 9,021 14% 50-74,999 4,574 19% Widowed 4,467 8% Food Serv & Drink Sales
55-64 10,956 17% $101,851,756
65+ 75-99,999 2,403 10% Furniture/Home Sales
19,291 42% $6,377,898
Education 10,310 23% 100+ 3,063 13% Never Elect/Appliance Sales
HS Grad Married $6,458,880
College Grad 16,114 30%

Source: Nielsen SMS Households 23,894 Average 2.46
Total Households 16,278 Household
Family Households Size

Children in Household Median Age 40.9

No Children 9,668 59% Median
HH Income $45,242
Children 6,610 41%

29

Marion County

Marion Star

Marion



Marion

Reach more Marion County adults with the Marion Star’s print, online
and mobile product portfolio.

Marion Star 4,512
Daily Circulation: 5,627
Sunday Circulation: Marion
Counties Served: Morrow

MarionStar.com 681,430
Monthly Average Page Views: 58,926
Monthly Average Unique Visitors:

Marion Star Mobile 667,054
Monthly Average Page Views: 87,895
Monthly Average Unique Visitors:

Sources: Circulation based on Alliance for Audited Media Audit Report, 2016. Web Site and Mobile numbers from Adobe Omniture – Website information based on data from 1/1/2016 to 12/31/2016. Mobile

30 information based on data from 1/1/2016 to 12/31/2016. All averages based on a 12-month time interval.

Muskingum County

Zanesville Times Recorder
The Zanesville Times Recorder delivers comprehensive coverage of news, as
Muskingum well as powerful and meaningful advertising to readers through print, digital,



Zanesville direct marketing and community events.

Snapshot of the Marketplace

Total Annual Household Income Marital Status Effective Buying Income
Population $1,242,501,000
86,553 <15,000 5,533 16% Married 35,108 50% Total Retail Sales
Sex $1,483,710,519
Male 41,960 48% 15-24,999 5,353 15% Divorced/ Food Stores Sales
Female 44,593 52% Separated $199,155,124
25-34,999 4,094 12% 10,013 14% General Merch Sales
Age 8,324 10% $170,452,489
18-24 9,995 12% 35-49,999 4,743 14% Department Store Sales
25-34 21,361 25% $87,899,238
35-54 11,935 14% 50-74,999 6,542 19% Widowed 5,310 8% Food Serv & Drink Sales
55-64 15,296 18% $158,705,961
65+ 75-99,999 3,806 11% Never Furniture/Home Sales
25,444 Married $27,188,040
Education 13,940 100+ 4,908 14% 20,057 28% Elect/Appliance Sales
HS Grad $22,185,072
College Grad Households 34,979 Average 2.43
Total Households 23,617 Household 31
Source: Nielsen SMS Family Households Size

Median Age 40

Children in Household Median
HH Income $42,936
No Children 13,598 58%

Children 10,019 42%

Muskingum County

Zanesville Times Recorder
Reach more Muskingum County adults with the Zanesville
Muskingum Times Recorder’s print, online and mobile product portfolio.



Zanesville

Zanesville Times Recorder 8,137
Daily Circulation:
Sunday Circulation: 9,464
Counties Served:
Muskingum
Perry

ZanesvilleTimesRecorder.com 1,098,291
Monthly Average Page Views: 80,715
Monthly Average Unique Visitors:

Zanesville Times Recorder Mobile

Monthly Average Page Views: 1,696,055

Monthly Average Unique Visitors: 141,590

Sources: Circulation based on Alliance for Audited Media Audit Report, 2016. Web Site and Mobile numbers from Adobe Omniture – Website information based on data from 1/1/2016

32 to 12/31/2016. Mobile information based on data from 1/1/2016 to 12/31/2016. All averages based on a 12-month time interval.

✪Ottawa Ottawa County
Port Clinton News HeraldPortClinton

The Port Clinton News Herald delivers comprehensive coverage of news, as well
as powerful and meaningful advertising to readers through print, digital, direct
marketing and community events.

Snapshot of the Marketplace

Total Annual Household Income Marital Status Effective Buying Income
Population $676,104,000
40,671 <15,000 1,558 9% Married 20,379 59% Total Retail Sales
Sex $791,486,380
Male 20,147 50% 15-24,999 1,736 10% Divorced/ Food Stores Sales
Female 20,524 50% 11% Separated $99,686,644
25-34,999 1,872 3,925 11% General Merch Sales
Age 3,077 8% 15% 2,747 8% $90,191,717
18-24 3,772 9% 35-49,999 2,611 20% Widowed Department Store Sales
25-34 9,501 23% $47,802,239
35-54 7,192 18% 50-74,999 3,592 Food Serv & Drink Sales
55-64 9,517 23% $78,489,810
65+ 75-99,999 2,186 12% Never Furniture/Home Sales
12,028 40% 23% Married $15,663,732
Education 9,170 31% 100+ 3,995 7,496 22% Elect/Appliance Sales
HS Grad $12,159,861
College Grad Households 17,550 Average 2.29
Total Households 11,884 Household 48
Source: Nielsen SMS Family Households Size
Median Age $56,946
Children in Household Median
HH Income
No Children 7,778 65%

Children 4,106 35%

33

Ottawa County
Ottawa✪

Port Clinton News HeraldPortClinton
Reach more Ottawa County adults with the Port Clinton
News Herald’s print, online and mobile product portfolio.

Port Clinton News Herald 1,584
Daily Circulation: 1,984
Saturday Circulation: Ottawa
Counties Served:

PortClintonNewsHerald.com 273,328
Monthly Average Page Views: 34,680
Monthly Average Unique Visitors:

Port Clinton News Herald Mobile 260,444
Monthly Average Page Views: 45,287
Monthly Average Unique Visitors:

Sources: Circulation based on Alliance for Audited Media Audit Report, 105 weeks ended 2016. Web Site and Mobile numbers from Adobe Omniture – Website information based on data from 1/1/2016

34 to 12/31/20116. Mobile information based on data from 1/1/2016 to 12/31/2016. All averages based on a 12-month time interval.

MRicahlanndsCfouinety ld News Journal

Richland
Mansfield



Since 1930, The Mansfield News Journal has delivered comprehensive coverage
of news, as well as powerful and meaningful advertising to
readers through print, digital, direct marketing and community events.

Snapshot of the Marketplace

Total Annual Household Income Marital Status Effective Buying Income
Population $1,642,736,000
121,228 <15,000 6,243 13% Married 50,382 52% Total Retail Sales
Sex $1,960,872,543
Male 61,719 51% 15-24,999 6,662 14% Divorced/ Food Stores Sales
Female 59,509 49% Separated $258,628,915
25-34,999 6,447 13% 13,164 13% General Merch Sales
Age 10,916 9% $228,839,086
18-24 14,506 12% 35-49,999 7,535 16% Department Store Sales
25-34 29,673 24% $119,745,008
35-54 16,945 14% 50-74,999 9,118 19% Widowed 7,908 8% Food Serv & Drink Sales
55-64 23,194 19% $191,095,387
65+ 75-99,999 5,332 11% Never Furniture/Home Sales
34,796 41% Married $36,924,521
Education 20,725 25% 100+ 6,804 14% 28,442 28% Elect/Appliance Sales
HS Grad $29,150,897
College Grad Households 48,141 Average 2.36
Total Households 31,980 Household
Family Households Size

Median Age 41.5

Children in Household

No Children 19,208 60% Median
HH Income $44,393
Children 12,772 40%

Source: Nielsen SMS 35

Richland County

Richland

Mansfield New JournalMansfield

Reach more Richland County adults with the Mansfield
News Journal’s print, online and mobile product portfolio.

Mansfield News Journal 13,361
Daily Circulation: 17,892
Sunday Circulation: Richland
Counties Served: Ashland

MansfieldNewsJournal.com 1,920,352
Monthly Average Page Views: 156,124
Monthly Average Unique Visitors:

Mansfield News Journal Mobile 2,791,925
Monthly Average Page Views: 305,350
Monthly Average Unique Visitors:

Sources: Circulation based on Alliance for Audited Media Audit Report, 2016. Web Site and Mobile numbers from Adobe Omniture – Website information based on data from 1/1/2016 to

36 12/31/2016. Mobile information based on data from 1/1/2016 to 12/31/2016. All averages based on a 12-month time interval.

RCoshs Cioulnltyicothe Gazette

Since 1793, The Chillicothe Gazette, Ohio’s oldest newspaper has delivered com-
prehensive coverage of news, as well as powerful and meaningful advertising to read-
ers through print, digital, direct marketing and community events.

Ross



Chillicothe Snapshot of the Marketplace

Total Annual Household Income Marital Status Effective Buying Income
Population $1,038,241,000
77,067 <15,000 4,193 15% Married 31,717 50% Total Retail Sales
Sex $1,241,986,211
Male 40,256 52% 15-24,999 3,795 13% Divorced/ Food Stores Sales
Female 36,811 48% Separated $165,451,411
25-34,999 3,086 11% 8,785 14% General Merch Sales
Age 6,554 9% $142,294,126
18-24 9,422 12% 35-49,999 4,937 17% Department Store Sales
25-34 21,226 28% $73,586,426
35-54 10,866 14% 50-74,999 5,164 18% Widowed 4,328 7% Food Serv & Drink Sales
55-64 12,649 16% 18,866 30% $117,838,704
65+ 75-99,999 3,308 11% Never Furniture/Home Sales
23,556 43% Married $21,622,027
Education 13,713 25% 100+ 4,443 15% Elect/Appliance Sales
HS Grad $18,252,962
College Grad Households 28,926 Average 2.47
Total Households 19,781 Household
Source: Nielsen SMS Family Households Size

Children in Household Median Age 41

No Children 11,554 58% Median
HH Income $45,297
Children 8,227 42%

37

CRoshs Cioulnltyicothe Gazette
Reach more Ross County adults with the Chillicothe Gazette’s
print, online and mobile product portfolio.

Ross


Chillicothe

Chillicothe Gazette

Daily Circulation: 6,148

Sunday Circulation: 7,444

Counties Served: Ross

Pike

ChillicotheGazette.com 1,156,429
Monthly Average Page Views: 96,103
Monthly Average Unique Visitors:

Chillicothe Gazette Mobile 1,929,104
Monthly Average Page Views: 234,323
Monthly Average Unique Visitors:

Sources: Circulation based on Alliance for Audited Media Audit Report, 2016. Web Site and Mobile numbers from Adobe Omniture – Website information based on data from 1/1/2016

38 to 12/31/2016. Mobile information based on data from 1/1/2016 to 12/31/2016. All averages based on a 12-month time interval.

Sandusky Sandusky County

✪ Fremont News-Messenger

Fremont

The Fremont News-Messenger delivers comprehensive coverage of news,
as well as powerful and meaningful advertising to readers through print,
digital, direct marketing and community events.

Snapshot of the Marketplace

Total 77,067 Annual Household Income Marital Status Effective Buying Income
Population $1,038,241,000
40,256 52% <15,000 4,193 15% Married 31,717 50% Total Retail Sales
Sex 36,811 48% $1,241,986,211
Male 15-24,999 3,795 13% Divorced/ Food Stores Sales
Female 6,554 9% Separated $165,451,411
9,422 12% 25-34,999 3,086 11% 8,785 General Merch Sales
Age 21,226 28% Widowed 4,328 $142,294,126
18-24 10,866 14% 35-49,999 4,937 17% 14% Department Store Sales
25-34 12,649 16% Never 7% $73,586,426
35-54 50-74,999 5,164 18% Married Food Serv & Drink Sales
55-64 23,556 43% $130,635,714
65+ 13,713 25% 75-99,999 3,308 11% Furniture/Home Sales
$22,754,101
Education 100+ 4,443 15% 18,866 30% Elect/Appliance Sales
HS Grad $18,252,962
College Grad Households 28,926 Average 2.47
Total Households 19,781 Household
Source: Nielsen SMS Size
Family Households

Children in Household Median Age 41

No Children 11,554 58% Median
HH Income $45,297
Children 8,227 42%

39

Sandusky County

Sandusky


Fremont News-MessengerFremont

Reach more Sandusky County adults with the Fremont
News-Messenger’s print, online and mobile product portfolio.

Fremont News-Messenger 6,094
Daily Circulation: 6,068
Saturday Circulation: Sandusky
Counties Served:

TheNews-Messenger.com 579,334
Monthly Average Page Views: 55,402
Monthly Average Unique Visitors:

Fremont News-Messenger Mobile 662,493
Monthly Average Page Views: 94,711
Monthly Average Unique Visitors:

Sources: Circulation based on Alliance for Audited Media Audit Report, 2016. Web Site and Mobile numbers from Adobe Omniture – Website information based on data from 1/1/2016

40 to 12/31/2016. Mobile information based on data from 1/1/2016 to 12/31/2016. All averages based on a 12-month time interval.


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