Brand Guide-5

BRAND BOOK

New Guidelines Classic Vintage Style 2017

our
brand
mission
vision
goal
in our
brand
book

01

logo identity

Our Mission..

Harvest Masters is a mobile trimming company serving commercial marijuana farms in Oregon and
California. Utilizing state of the art machinery and years of experience Harvest Masters gets the job
done quickly and efficiently thus providing clients the ability to reach market before the competition.
We greatly reduce the burden of managing large amounts of labor by applying mechanization to
harvest methods. Harvest Masters processes save time, money, and are gentle on buds.

Our Vision...

Harvest Masters provides industry leading harvest solutions for the modern farmer. As the industry
moves toward commercialization, the processes of growing and harvesting become more complex.
We help farmers reduce labor costs and realize economies of scale. Harvest Masters is constantly
researching, testing, and implementing the latest technology and processes for harvesting
marijuana. We take great pride in our work because our clients take great pride in theirs. Together,
we make harvesting enjoyable.

02

& usage

Harvest Masters permits its members, third party developers, partners and the media ("you") to use
its name, trademarks, logos, web pages, screenshots and other brand features (the Harvest Masters
"Brand Features", "Marks" or "logos") only in limited circumstances and as specified in these
Guidelines. By using Harvest Masters Marks, you agree to adhere to these Guidelines and
specifically to the Use Requirements and Terms below. If you have a separate agreement with
Harvest Masters that addresses use of the Harvest Masters brand, that agreement shall govern your
use of the Harvest Masters Marks.

03

logo final version -

04

logo variations

Harvest Masters logo uses 2 colors: Golden and Black. Primarily the logo should be used on a white
background for maximum impact and clarity. In cases where the 2-color logo or Complex logo is not
appropriate, the following versions are available for use:

05

sizing

The minimum clear space is defined as x. The minimum clear space of 2x
should always be applied. Try to maximize clear space whenever possible.

2x 50% Space Clear 2x

2x Size: 100% 2x

06

primary brand
colors

Harvest Masters corporate palette consists of 4 colors: Golden, Into, Dry
Ferns and Black. Golden and Charcoal is the core of our brand identity and
should appear whenever possible for members to immediately identify our
brand.

07

BLACK HEX #00000
GOLDEN RGB (0, 0, 0)
INTO CMYK (75,68,67,90)
DRY FERNS
HEX #ab9365
RGB (171,147,101)
CMYK (33,38,68,4)

HEX #5c3831
RGB (92,56,49)
CMYK (0,39,47,64)

HEX 55602A
RGB(85,96,42)
CMYK(64,43,100,32)

08

typography

Bodoni MT is Harvest Masters primary type family and should be used whenever possible to communicate

key brand messages in headlines and display copy. It’s available in multiple weights, complete with italics,

but please narrow your use to “Upright Regular” through “Upright Bold Two” in most instances. Gist X is

accompanied by Centry Gothic (for use as a “reader” font in blogs and long form text) and Bold (for use

when a thick, fixed width font is needed).

PRIMARY FONT PRIMARY BOLD

Bodoni MT Bodoni MT Black

ABCDEFG HIKLMNOPQRSTUVWXYZ ABCDEFG HIKLMNOPQRSTUVWXYZ
abcdefghiklmnopqrstuvwxyz abcdefghiklmnopqrstuvwxyz

www.wfonts.com/font/bodoni-mt SECONDARY BOLD

SECONDARY FONT Century Gothic

Century Gothic ABCDEFGHIKLMNOPQRSTUVWXYZ
abcdefghiklmnopqrstuvwxyz
ABCDEFGHIKLMNOPQRSTUVWXYZ 01234567890
abcdefghiklmnopqrstuvwxyz
01234567890

www.myfontsfree.com/32089/century-gothic.htm

09

hierachy

Font Size 20 Pt

Heading
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz.,“”’‘

Font Size 12 Pt

Content
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz.,“”’‘
123456789£$?!<>{}[]#¢™®

10

printmedia

Size of body copy depends on the font, but generally 10-point or 11-point font is the standard. In the
majority of EU countries 12-point is the minimum text size for main body text.

Copy should be fully justified with no gaps at the beginning or end of individual lines of text to give a
story a jagged appearance (in other words, not left-justified or right-justified, but type that is flush
both left and right).

Until recently serif fonts, with small finishing strokes appended to each character (more closely
resembling handwriting), were the established norm for the body text in print publications. However
this has changed with the prevalence of sans-serif fonts such as helvetica and centry gothic in
web-based content.

Use a larger, bolder version of the body typefont for headlines, or a bold sans serif typefont. Also
consider using CAPS for design impact. Titles should be written using title formatting all conjunctions
are lower case, primary words are uppercase for example: "general style guidelines for print media"
will become, "General Style Guidelines for Print Media".

Use sans serif type when characters must be smaller than 10 points or for items that include a lot of
numerals (e.g., for captions, page numbering and footers, charts, tables, lists and formulas).

Leading, or line spacing, refers to the distance between lines of type. Generally speaking, you need at
least two points of leading. Leading is expressed as 10/12, or “ten on twelve” for example, which is the
type size with two points of leading.

11

business card

12

letter head

13

envelope

14

promotional
materials

By honoring these guidelines, you'll help yourself by getting to use the Brand Assets without
having to negotiate legal agreements with us every time you want to use them. And you'll help
us because we need to ensure that our Brand Assets follow a consistent style and use. Of
course, if you would like to use Brand Assets in a way that is not covered by these guidelines,
you'll need to raise that with us by contacting Harvest Masters's Marketing Team.

Keep in mind that Harvest Masters is constantly growing and evolving. So it's entirely possible
we'll modify these guidelines from time to time. When we do, we will publish updated
guidelines, but we may not provide you any individual notice about those new guidelines. It's
important that you regularly check this site to ensure that you're correctly using our Brand
Assets.

Harvest Masters owns trademark rights in the United States.

Branding Trademarks
These Harvest Masters trademarks, along with any word, phrase, image, or other designation
that identifies the source or origin of any of Harvest Masters's products or services are referred
to as the Harvest Masters "Brand Assets."

15

Logo Usage 16

Do:
Use only the official logo's available in this guide.
Maintain proportions and preserve clear space around the logo.

Use the logo in any of the following ways:
If you want to direct others to Harvest Masterst, feel free to display our logo side-by-side
with other social media logos. If you include the logo next to other logos, please use our
simplified logo and display it in the same size as other logos.
With a clear call to action such as "Visit us on Harvest Masters" (unless the logo is
side-by-side with other social media logos).

Don't:
Modify the logo in any way, such as by changing colors or adding elements to the design.
Display the logo smaller than other marks or branding.
Use the logo to refer to any product or service other than Harvest Masters.

In order to preserve the integrity of the mark, it is important that no other logos, type or
other graphic elements infringe on its space. The minimum clearspace around the mark
is equivalent to 1/3 of the width of the ghost mark.

Color
The logotype should always contrast with the background. There are 3 versions of the
logotype to ensure legibility and optimum reproduction quality in all printing processes
and digital needs.

The minimum size the logomark may be used for print applications is .8" (20mm) height.
For digital applications, the minimum size is 90 pixels height.

printed mug

17

printed shirt

18

outdoor
signboard

Signage is integral to brand identity. It helps to enforce that strong statement about what an
organisation stands for, how it should be perceived, what it represents. Corporate signs
welcome and instruct, direct and protect, but they’re also instrumental in presenting that
vital, positive first impression.
From typeface and colour to style and size, these are the elements that express an
organisation’s identity, projecting qualities such as dynamism, pride, integrity or
professionalism.

19

20

professional
personality

Photography is one of the most important elements in an advertising
campaign. The imagery is the first and the last thing people remember
in an ad. In today’s age of branding and identity, advertising
photography does more than simply sell a product; it also sells the
personality of the brand.

21

Natural Lighting / High Contrast / Full color Are Narrow Depth of Field /
It is important to light any enhanced by adding contrast Close-up images of accessories,
photography with natural and a vignette to give a warm merchandise and models
lighting to give it a warm and and energetic appearance. should have a narrow depth of
natural feeling. field to enhance that warm,
personal and candid feeling.

22

website
design

The overall design direction for Harvest Masters can be summed up in one word — TRUST. We
invite site visitors to trust us from the moment they see the first screen until the moment they
leave the site from an interior page. This underlying principle determines the look, feel, voice, and
overall brand for the site.
Consumer experience
In order to promote a positive user experience, we maintain ease of use throughout the site. All
content must be clear, concise, and easily accessible. Likewise, site visitors are guided through
clutter-fee and simplified processes when using Marketplace applications and tools.

23

24

design
elements

As the majority of icons are used at two specific sizes online (24px and 36px), they are designed and
optimized according to their respective grids. Our icons are optically balanced in size and visual style.
Here is a breakdown of basic values and sizes:

Icons intended for use in print or at larger sizes use the 36-unit grid, and are pixel-optimized at their
final size. The icon bounds should be approximately 50% of the size of the container – e.g. 100px
container = 50px bounds, 1” container = 0.5” bounds.
Stylistically, our icons should be:
Solid-filled, not stroked
Geometric, not illustrative
Simple, not overly detailed

25

26

Contact Information

Kyle Colpack
PO BOX 1536
Medford, OR 97501
[email protected]

www.harvestmasters.com