Apostrofo OLIVE- Emcore

Corporate Identity

for

Emcore Electromechanical LLC. Dubai.

A Creative Presentation by
APOSTROFO Olive - Strategic Branding & Marcom

International Pvt. Ltd.
13th March 2019

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Brief

Apostrofo Olive had been briefed to retrofit the existing Brand Identity of Emcore Electro
mechanics. This is in the wake of a strategic decision taken by the management to push the brand
with an international stature, and to accentuate the core values that has been embedded with the

brand, right from it’s inception.

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Core’ Idea

The name Emcore was derived from the term, Electro-Mechanical. An abbreviation EM as a prefix to the ‘core’
clearly makes the brand philosophy.

Apostrofo Olive has carried this ‘core’ forward in conceptualizing the Corporate Identity. Two Arrows emanate
from the core, one goes straight and moves horizontally with a momentum. Simultaneously second arrow
goes down first, takes a turn and moves in parallel with the above arrow. The idea was to connote a brand
strategy with clear perception - while the above arrow moves business driven passion , second arrow goes
meticulously deep into ensuring quality and ethics...its the underlying strength for a sustainable
development with social commitment.

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The above two pronged core objectives’ layer has been multiplied into three layers. Precisely 3 verticals of MEP
Business - Mechanical, Electrical and Plumbing. To be distinctive, each vertical has it’s own core values.

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Coloring the routes of three layers, from each core gives a feel of togetherness, yet distinctive.. as though
makes a feel of moving in tandem. The cross-section gives and origin and a continuous path forward.... its
all about how Emcore being positioned for go-get-it attitude. .with it’s energetic orange color. And this
positive ‘energy’ transcends to the shape of an Alphabet E, the first letter of Emcore.

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Crafting with Golden Ratio

To be unique, the concept has then molded with Golden Ratio Principle.

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What is Golden Ratio Principle?

What do the Pyramids of Giza and Da Vinci’s Mona Lisa have in common
with Twitter and Pepsi?

Because they are all designed using the Golden Ratio.

The Golden Ratio is a mathematical ratio. The Golden Ratio exists when a line is divided into two
parts and the longer part (a) divided by the smaller part (b) is equal to the sum of (a) + (b) divided
by (a), which both equal 1.618.

From mathematics to art, Golden ratio makes ‘Je ne sais quoi ‘ with a sense of beauty through
harmony and proportion. In fact, our brains are seemingly hard-wired to prefer objects and
images that use the Golden Ratio. It’s almost a subconscious attraction and even tiny tweaks
that make an image truer to the Golden Ratio have a large impact on our brains.

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Rationale:
The orange symbolizes Energy and Grey of Grey-cells (brain), together to make a feel of an
international, aspiring brand, filled with enthusiasm, driven by passion. The fonts have been nicely
curved, the inner circle of the phase O has slightly tilted... as to make a perfectionist’s lateral thinking
with a slanted look.

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STRATEGIC BRANDING & MANJERl
MARCOM INTERNATIONAL Pvt Ltd
1040, Kurikkal Tower
13 IGBT Bypass Junction
Manjeri 673004

BANGALORE

Incubes Bldg, ITPL
Main Road, Brookfield,
Bangalore - 27
Karnataka

LONDON

Imperial Way, Watford
WD24 4YY, London
United Kingdom

MELBOURNE

22 Moorgate Street,
Point Cook
VIC 3030, Melbourne
Australia

APOSTROFO OLIVE – Internationally Your’s.. In Advertising & Beyond

Thank You.

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