CompanyStyleGuide_final

COMPANY STYLE GUIDE

2022

Corporate Identification

03 Colours 7

CONTENTS Typography 8

Support graphic elements 9

01 Background 04 Application 10-13
14
Brand information 1 CIS 15
Food menu 16-22
About us 2 Packaging Design
Other Design items

02 Development of Logo 05 Brand promotion

Logo introduction & usage 3 Poster 23
Outdoor banner 24
Logo visual explanation 4 Social media 25-28

Minimum scale display 5

Logo colour variation 6

Section 1
Background Information

Brand Information

八味Eight Taste

It is a hotpot restaurant. They provide dine in and takeaway. Their
soup bases such as herbal soup, mushroom soup, tomatoes soup, kom-
bu soup, spicy soup with three level of spicy and limited soup (kimchi,
pumpkin and more) which is changing time to time.
For the three level of spicy which is spicy that cook with dried chil-
lies and Sichuan peppercorn, very spicy is cook with green pepper
and not that much oily and the super spicy is cook with dried chillies,
Sichuan peppercorn and butter it is more suit for shabu meat.
Shabu it is a dish gets its name from the Japanese onomatopoe-
ia “shabu shabu” meaning “swish swish”, which describes the light
swishing of the meat in the simmering broth.

1

About Company

Mission

To understand our customer’s changing needs and constantly improve our customer experience.

Vision

To serve happiness to our customers through delicious, quality food ingredients and extraordinary restaurant ex-
perience while working toward the greater good for our employees, community and environment.

2

Section 2
Development of Logo

Logo introduction

The octupus is the most important element of the logo
identity of the brand. The logograph with the logotype convey the

personality and identity of 八味 Eight Taste.

Logo usage

The logo will be appear on all of the company’s visual communication such as
the stationery set design, advertising item and etc. The logo identifies the
company and our company and our brand’s presence in the marketplace. logo
is important to your business because it communicates ownership, quality, and
values.

3

Logo visual explanation The small pot represent the hotpot that use
in the restaurant. For the ladle and chopsticks
The octupus is represent the eight types of USP are the common of using when eating hotpot.
soups that an octupus chef who cook the soups
bases. The chinese word is tha meaning of eight fla-
vour of soups and the english word as well.
warm feeling Energetic, call to trust and safety The placement of word like the chinese logo
and heat mind feelings of which often will put.
ethusiasm and
4 excitement

Minimum Scale Display

The minimum appearance of the Eight Taste logo is in 25% from the actual scale. No smaller scale are permitted.
The scale that larger than the actual scale are permitted.
Logo must retain its legibility and visibility as shown.

5

Logo Colour Variation

Logo on black and white background

The changes of colour for the background which are
black and white are permitted.

6

Section 3
Corporate Identification

#EE3426

Corporate Identification

Primary colour

The colour palette of Eight Taste is a statement about the company #DF4D26 #C4B49B
position. It ensures the consistency colour scheme is maintaned in all
the
communication.

The official colour- Red, Orange and Khaki are the primary colour for
Eight Taste logo. The combination of these colours show the brand
personality of Eight Taste which is warm feeling, energetic, trust and
safety.

7

Corporate Identification 华文隶书
ABCDEFGHIJKLMNOPQRSTU-
Fonts VWXYZ abcdefghijklmnopqrstuu-
vwxyz
Clerical script which is 华文隶书 and Agatho are used as
the logo fonts and visual presentation. The chinese word is Agatho
using the Clerical script typeface and for the translation ABCDEFGHIJKLMNOPQRSTU-
to english is using Agatho typeface. VWXYZ abcdefghijklmnopqrstuu-
vwxyz

8

Corporate Identification

Support Graphic Element

The elements that shown are a pair of chopsticks, la-
dle, a pot and an
octupus’s back.
Those element is used for the visual identity. It is
placed in the logo and visual presentation.

9

Section 4
Application

Application

Business stationery set

This page shows the approved
layouts with the elements of the
Eight Taste business stationery
set.

10

Application

Business card

This page shows the approved layouts with the elements
of the Eight Taste business stationery set for Business
card.
The size of the Business card is (height)3.5inches X
(width) 2inches.

11

Application

Letterhead

This page shows the approved layouts with the elements of the
Eight Taste business stationery set for Letterhead.
The size of the letterhead is in A4 size which is (height)21cmX
(width) 29.7cm.

12

Application Front

Envelope

This page shows the approved layouts with Back
the elements of the Eight Taste business
stationery set for Envelope.

The size of the envelope is in
(height)4.5inches X (width) 9.5inches.

13

Application Front
Back
Roll trifold food menu
for customer to ordering

This page shows the approved layouts with the ele-
ments of the Eight Taste for the food menu.
The size of the food menu is in (width)29.7cm X
(height)21cm.

14

Application

Packaging design Front Back
Take away handle box
15
Digital draft

This page shows the approved layouts with the
elements of the Eight Taste for the packaging
design. This take away handle box is to put the
ingredients and soup base that order by the
customer. It is convenience to take back home.

Mock up

Business stationery set

16

Mock up Back

Packaging Design
Take away handle box

Front

17

Mock up

Circle shape of labelling sticker for the food box

The size of the labelling sticker is (width)5cm.

There are two kind of sticker which are the left one is putting the contact
number and for the right one is the QR version that customer can scan with
phone to look for 八味 8 Taste’s facebook.

18

Mock up

Long style sticker seal label for the plastic packaging

The size of the labelling sticker is (width)4cmX (height)10cm.

There are two kind of long sticker which also same function as well as the circle
shape label sticker that one is full with information and another is with Qrcode. For
this sticker is to paste on the plastic packaging.

19

Outside page

Mock up

Roll trifold food menu

The size of the food menu is in (width)29.7cm X (height)21cm.

Inside page

20

Mock up

Signage

21

Mock up

Uniform set for staff
(Polo T-shirt, Apron and cap)

Front Back

22

Section 5
Brand Promotion

Poster

Mock up

The size of the poster is in A4 size which
is (height)21cmX (width) 29.7cm.
There is one series for the poster which
talk about the announcement of approval
for dine in, the USP of 八味 8Taste and
the dipping sauce of hotpot.

23

Outdoor banner

Mock up

The size of the outdoor banner is
3feet X 6feet.

24

Instagram post

The size of the each post is 1080px X 1080px.

25

Instagram post

Mock up

There are the page of the instagram that usually in the mobile phone.

26

Facebook post

The size of the each post is 1200px X 628px.

27

Facebook post

Mock up

There are the page of the facebook that
usually in the mobile phone and desktop.

28