Entrepreneurship For All Polytechnic Students

ENTREPRENEURSHIP FOR ALL

POLYTECHNIC STUDENTS




MAISARAH AWANG|WAN AFIFAH WAN ABDULLAH|CHE NOR HAYATI MOHD SALLEH

ENTREPRENEURSHIP
FOR ALL

POLYTECHNIC STUDENTS

Published by :
Politeknik Sultan Azlan Shah
Behrang Stesen, Behrang
35950 Perak.
Tel :05-4544431
Faks:05-4544993
Email : http://www.psas.edu.my

First published 2021.

All rights reserved. No part of this publication may be reproduced
stored in a retrievel system, or transmitted in any form or by any means,
electronic, mechanical, photocopying, recording or otherwise without
premission of Sultan Azlan Shah Polytechnics.

PERPUSTAKAAN NEGARA MALAYSIA
Entrepreneurship For All
Polytechnic Students
eISBN

APPRECIATION

Writing an ebook is harder than we thought and more rewarding
than we could have ever imagined. None of this would have been
possible without our commitments and responsibility.

We're eternally grateful to our PSAS director, Mr. Muhammad
Zubir Bin Mohd Hanifah that encourages to prepare and produce
this ebook.

The objective of this book is to help the student who uses this
book as their quick reference to get the information about this
course. This ebook also can use by Polytechnics lecturers as
teaching material and Polytechnic students to understand more
on Entrepreneurship.

Lastly, to everyone who help us preparing this ebook, big
appreciated. We hope this ebook will give our readers sunshine to
start develop entrepreneurship skill even tough in start up level.

ABSTRACT

ENTREPRENEURSHIP
FOR ALL



Entrepreneurship has becoming a
popular term in polytechnic currently.
This ebook talks about introduction of
entrepreneur and entrepreneurship
from five chapters aspects such as
Introduction of Entrepreneurship,
Entrepreneurial Ideas,Creativity&
Innovation,Business Ownership &
Support System, Small Business
Management & Planning, and Social
Media Marketing For Entrepreneurs.



This ebook focus as a guide for

student to start become as
entrepreneur which is start small and

growth success.

EBOOK
CONTENTS

INTRODUCTION OF ENTREPRENEURSHIP
ENTREPRENEURIAL IDEAS, CREATIVITY
AND INNOVATION
BUSINESS OWNERSHI AND SUPPORT
SYSTEM
SMALL BUSINESS MANAGEMENT
AND PLANNING
SOCIAL MEDIA MARKETING FOR
ENTREPRENEUR

CHAPTER 1

INTRODUCTION TO
ENTREPRENEURSHIP

WHAT IS ENTREPRENEUR? ​

"Process of seeking business opportunities,
creating something new and also develop

and expand the business. "

WHY BE AN
ENTREPRENEUR?

Be you own boss
Bring positive impact on
society
Solve real problems
Financial freedom

ENTREPRENEUR Entrepreneur Businessman
VS BUSINESSMAN
Unlimited Limited
Flexible Rigid
Own Decision Follow Decision
Continuous (Effort) Low (Effort)
Moderate (Risk Taking) Low (Risk Taking)
Maximizes self potential Solely Profit
by utilize opportunities

INTRAPRENEUR ​

COPRENEUR ​ TYPE OF CYBERPRENEUR
ENTREPRENEUR​

SOCIAL TECHNOPRENEUR
ENTREPRENEUR

Entrepreneur's Competencies

Personal Initiative Endurance
Information- seeker
Seizes Opportunities Efficient
Systematic Planning
High Work Quality Self Confidence

Commitment Towards Assertion
Work Agreements

Creative Problem -
Solving
Persuasion

Use of Influence Strategies

SUPPLIER

CUSTOMER ENVIROMENT
CREDITORS
social

Responsibility of
entrepreneurs

STAFF

COMPETITORS

SOCIETY

GOVERNMENT

Important of entrepreneurs ​

Improve living Economic
standard development
Promote
Create jobs research &
development
Create new
innovation / Develop
industries comunities &
country

CHAPTER 2

ENTREPRENEURIAL
IDEAS, CREATIVITY &
INNOVATION

ENTREPRENEURIAL IDEAS, CREATIVITY &
INNOVATION

BUISDIENAESSS 1. A concept that result in profits if it is
turned into a tangible product or service

OPPORTUNITIES 2. The potential to create something
new that involved changes in knowledge,
CREATIVITY
technology, politics, social

3. Creative people are naturally curious, inquisitive, bright, and
highly flexible when thinking. They keenly observe their

environment and have an eye for spotting new trends that
could spark a business opportunity.

4. A process by which a product or services is renewed and brought
up to date by applying new processes, introducing new techniques,
INNOVATION
or establishing successful ideas to create new value.

Sources Of PRIMARY Observation
Entrepreneurial SOURCES
Experiments
Ideas



RELIABLE EXISTING SECONDARY
DATA SOURCES Interview

REFERENCES
Surv
eys

MASS MEDIA AND
ELECTRONIC MEDIA

Process of Organizing, Analyzing and Choosing Business
Opportunity

1. Recognizing 3. Performing
customers self-assessment
needs and
wants 4. Choosing
Business
2. Analyzing or
scanning the Opportunities
environment




5. Assessing the Values,
6. Preparing or Responses, and
constructing a
business plan Acceptance of Society








Business Idea Brainstorming
Using Creative technique

Thinking Focus Group and
Techniques Survey technique

“A business model describes the
rationale of how an organization
creates, delivers, and captures

value”

9 building Key Resources
blocks Key Activities


Key Partners
Cost Structure
Customer
Segment




Value
Proposition

Channel

Customer
Relations

Revenue
Streams

CHAPTER 3

BUSINESS OWNERSHIP &
SUPPORT SYSTEM

Business Ownership?

"Individual or entity who owns a business entity in an
attempt to profit from the successful operations of the

company"

Types of Business Sole Proprietorship
Ownership
Owned and operated by
one person.
Very few legal
requirements.

Partnerships

Group of 2 –20 people Company
legally agree to become
co-owners of a business. Private Limite
d Company
Each partner contributes (Sdn. Bhd/ Ltd.)
capital, takes part in the
running of business and Separate legal entity from owners
gets a share of the Shareholders are the owners: they
profits. buy the shares in company.
Partnership Agreement Shares sold to a small group of
were set out people, not through the stock
exchange.
Shareholders appoint directors to
run the company




Public Limited Company
(Berhad / PLC)

Suitable for very large business
Owned by private individuals :
not government owned.
Shares sold on the stock
exchange

Business Registration

Business may be registered Complete the Business
using personal name or Registration Form (Form A)
using a trade name.
with
the following information :

1. Personal name. Example: 1.Business name
Ruslan bin Mohamed or Siow Ah 2.Commencement date of
Thai
business
2. Trade Name is the name of the 3.Principal place of business
proposed business and must 4.The address of the branch of
obtain prior approval from the
Register of Business. Example: business (if any)
Kedai Dobi Mewah, Lucky Star 5.Information of owner and
Catering or, ABS Unggul
Enterprise. partners
6.Type of business carried out
Every business owner and 7.Provide a copy of the
partner must sign the
completed Form. Partnership Agreement (if any)
.

Person responsible must submit the application to
counter or through online via SSM e-Lodgement
services in the SSM’s website at www.ssm.com.my

SAMPLE OF FORM D
(CERTIFICATE OF
REGISTRATION)

BUSINESS SUPPORT SYSTEM

Is an aid in terms of Ensmtrceoafporrorrtyehmnloyetuhuwterhistwiehsilatblhgubeesenisnacuebipeslpess.otrot
financial and technical
services by the
government and other
private agencies.

FINANCIAL TRAINING

MARKETING BUSINESS RESEARCH &
SUPPORT DEVELOPMENT
AGENCIES

TECHNICAL

CHAPTER 4

SMALL BUSINESS
MANAGEMENT &
PLANNING

BUSINESS PLAN

What is business plan?

A business plan is a written
document that consists of the idea

and the guidelines for running a
business effectively and
successfully.

Why business plan?

To explain ideas
To set specific objectives
To describes the background
and experiences
To obtain business loan
To be guide line and
references for manage
business

Why we need a plan?

SEEK LOAN/ INVESTOR 70% SMALL BUSINESS FAILURE
DUE TO LACKPLANNING

AVOIDS HAZARDOUS ACTION

MINIMIZE
UNCERTAINTIES

BASIC OF CONTROL

STRATEGIC START UP
BUSINESS BUSINESS

PLAN PLAN




FEASIBILITY INTERNAL
BUSINESS BUSINESS

PLAN PLAN

OPERATION AND
GROWTH

BUSINESS PLAN

6 Step to do Business Plan

Mission & Vision STEP Organization Chart

Mission is a public declaration to 01 Organizational structure defines how
describe their purpose and major activities such as task allocation,
organizational commitments. STEP coordination, and supervision are
directed toward the achievement of
Vision is a public declaration to 02 organizational aims.
describe their high-level goals for
the future. STEP Marketing & Sales Plan

Swot Analysis 03 Marketing plan is comprehensive
blueprint, which outlines an
SWOT analysis (or SWOT matrix) is STEP organization’soverhead marketing
a strategic planning technique efforts.
used to help a person or 04
organization identify strengths,
weaknesses, opportunities, and
threats related to business
competition.

Operational Plan STEP

Operational plan is the execution of 05
the business model.

STEP Financial Plan

06 A financial plan can refer to the
three primary financial statements
(balance sheet, income statement,
and cash flow statement) created
within a business plan.

HUMAN RESOURCE MANAGEMENT

Human Resource Job Analysis
Planning
Training &
Recruitment & Development
Selection

Compensation

SMALL BUSINESS Importance of Marketing to
Entrepreneurs

Basic Concepts in Marketing
Needs, wants, demand and satisfaction
Market segment, target customers and

positioning

Marketing Mix

Basic Concepts of SATISFACTION
Marketing
NEEDS TARGETING
DEMANDS
WANTS
SEGMENTING
POSITIONING

PRODUCT MARKETING PRICE
MIX PROMOTION
PLACE ( SUPPLY CHAIN)

OPERATION MANAGEMENT

Component of SLTORCATAETGIOIENS
Operetation Management

FORECAST TJIUMSET(JIINT)

MAINTENANCE SCHEDULING FLAACYILOIUTTY REPMQLAAUTNIRENERIMINAEGLNT

PURCHASING

SLTORCAATTEGIOIENS MIANNVAENGTEMOERNYT MAQNTAUOAGTLEAIMTLEYNT

QUALITY

FINANCIAL
PLAN

THE MONEY YOU MAKE
IS A SYMBOL OF THE
VALUE YOU CREATE.


IDOWU KOYENIKAN

CHAPTER 5

SOCIAL MEDIA
MARKETING FOR
ENTREPRENEURS

SOCIAL MEDIA MARKETING
FOR ENTREPRENEURS

INTERNET
MARKETING?

Internet Marketing (also known as
e-marketing, web marketing, or
digital marketing) is an all-inclusive
term for marketing products and/or
services online.

DIGITAL TREND?

Digital Trends is a Portland, Oregon-based tech news, lifestyle,
and information website that publishes news, reviews, guides,

how-to articles , descriptive videos and podcasts about
technology and consumer electronics product.

4 STEPS TO CREATE
FACEBOOK PAGE /
INSTAGRAM BUSINES

CREATE NAME

1

2 ADD COVER PHOTO
ADD LOGO

3

FILL IN AT ABOUT
4 SECTION & DONE

EXAMPLE
FACEBOOK PAGE

EXAMPLE
INSTAGRAM BUSINESS

COPYWRITING

COPYWRITING IN
SOCIAL MEDIA?

Copywriting is a writing text
for the
purpose of
advertising or other forms of
marketing.
Example : Sales letters.

FACT OF COPYWRITING?

80% re
search
20% texts writing

2 STEP TO START WRITING
COPYWRITING

1 CHOOSE SUITABLE
INTRODUCTION EXP:SECRET,
STORY, PREDICTION, SYSTEM,
BIG PROMISE, OFFER

2 USE FORMULA PAS
(PROBLEM, AGITATE, SOLUTION) IN
COPYWRTING

3 STEPS BEFORE START
COPYWRITING

UNDERSTAND UNDERSTAND UNDERSTAND
CUSTOMER ANGLE OF PRODUCT
AVATAR
COMPETITOR KNOWLEDGE

EXAMPLE
COPYWRITING

EXAMPLE
COPYWRITING

GUIDELINE FOR
ENTREPRENEURSHIP
MPU22012

FORM GROUP

Step 1

Create 1 group only for all task
4 - 6 person in one group
submit the name list for each
group including

course name and code
session
class
name
leader name
details for business FB and
IG
Business Plan Project




Assesment
Product Pitching 35%
Business Plan Presentation 30%
Business online Report (FB & IG) 35%

Product Pitching

Step 2

Student are required to :
provide entrepreneurial ideas
using the Business Model
Canvas (BMC) format.
prepare a sample/prototype
of the product/service with
innovation and unique value
propose/pitch the idea or
value proposition of
entrepreneurial idea using
BMC




BUSINESS PLAN
Business Plan Presentation 30%

BUSINESS PLAN PRESENTATION RUBRIC

BUSINESS PLAN PRESENTATION RUBRIC

ONLINE BUSINESS REPORT

ONLINE BUSINESS REPORT

PRODUCT PITCHING

PRODUCT PITCHING

PRODUCT PITCHING

ENTREPRENEURSHIPS
FOR ALL

Thanks so much for reading our ebook.
Hopefully will give you something
beyond about Entrepreneurship.
Start small and success to all new start
up.
All the best to you.

DON'T WAIT
FOR

OPPORTUNITY
. CREATE IT.

REFERENCES

Adiebah Bt Ahmad, Anis Shabirah Bt Md Isa, Nour Azira bt Nazeri, Nur
Farhana Asyikeen Bt Ishak, Rohani Bt Yusof, Rozita Halina Bt Rosli, Suliza
Bt Othman, Siti Noor Bt Adnan & YUslina Abd Ghani (2015) ,
Entrepreneurship: A Handbook: Pearson Malaysian Sdn Bhd.
Nor Aishah Buang (2006), Siri Pengurusan Fajar Bakti: Asas
Keusahawanan, Shah Alam :Penerbitan Fajar Bakti.
Polytechnic Syllabus Effective Effective 2019
Sarimah Hanim Aman Shah & Cecilia Soon Teik Lan (2013),
Entrepreneurship: Oxford Fajar