Copy of Entrepreneurship For All

ENTREPRENEURSHIP FOR ALL


POLYTECHNIC STUDENTS









MAISARAH AWANG|WAN AFIFAH WAN ABDULLAH|CHE NOR HAYATI MOHD SALLEH

ENTREPRENEURSHIP



FOR ALL




POLYTECHNIC STUDENTS

Published by :
Politeknik Sultan Azlan Shah

Behrang Stesen, Behrang

35950 Perak.

Tel :05-4544431
Faks:05-4544993

Email : http://www.psas.edu.my



First published 2021.




All rights reserved. No part of this publication may be reproduced

stored in a retrievel system, or transmitted in any form or by any means,
electronic, mechanical, photocopying, recording or otherwise without

premission of Sultan Azlan Shah Polytechnics.






PERPUSTAKAAN NEGARA MALAYSIA

Entrepreneurship For All

Polytechnic Students
eISBN

APPRECIATION










Writing an ebook is harder than we thought and more rewarding

than we could have ever imagined. None of this would have been

possible without our commitments and responsibility.



We're eternally grateful to our PSAS director, Mr. Muhammad

Zubir Bin Mohd Hanifah that encourages to prepare and produce

this ebook.



The objective of this book is to help the student who uses this

book as their quick reference to get the information about this

course. This ebook also can use by Polytechnics lecturers as

teaching material and Polytechnic students to understand more

on Entrepreneurship.



Lastly, to everyone who help us preparing this ebook, big

appreciated. We hope this ebook will give our readers sunshine to

start develop entrepreneurship skill even tough in start up level.

ABSTRACT





ENTREPRENEURSHIP


FOR ALL



Entrepreneurship has becoming a


popular term in polytechnic currently.

This ebook talks about introduction of

entrepreneur and entrepreneurship

from five chapters aspects such as

Introduction of Entrepreneurship,

Entrepreneurial Ideas,Creativity&

Innovation,Business Ownership &

Support System, Small Business

Management & Planning, and Social


Media Marketing For Entrepreneurs.



This ebook focus as a guide for

student to start become as

entrepreneur which is start small and

growth success.

EBOOK




CONTENTS



























































INTRODUCTION OF ENTREPRENEURSHIP
INTRODUCTION OF ENTREPRENEURSHIP
INTRODUCTION OF ENTREPRENEURSHIP

ENTREPRENEURIAL IDEAS, CREATIVITY
ENTREPRENEURIAL IDEAS, CREATIVITY
ENTREPRENEURIAL IDEAS, CREATIVITY
AND INNOVATION
AND INNOVATION
AND INNOVATION

BUSINESS OWNERSHI AND SUPPORT
BUSINESS OWNERSHI AND SUPPORT
BUSINESS OWNERSHI AND SUPPORT
SYSTEM
SYSTEM
SYSTEM
SMALL BUSINESS MANAGEMENT
SMALL BUSINESS MANAGEMENT
SMALL BUSINESS MANAGEMENT
AND PLANNING
AND PLANNING
AND PLANNING
SOCIAL MEDIA MARKETING FOR
SOCIAL MEDIA MARKETING FOR
SOCIAL MEDIA MARKETING FOR
ENTREPRENEUR
ENTREPRENEUR
ENTREPRENEUR

CHAPTER 1 1 1
CHAPTER R
CHAPTE



INTRODUCTION TO O O
INTRODUCTION
INTRODUCTION T T
ENTREPRENEURSHIP P P
ENTREPRENEURSH
ENTREPRENEURSHI I

WHAT IS ENTREPRENEUR?
WHAT IS ENTREPRENEUR?



"Process of seeking business opportunities,


creating something new and also develop


and expand the business. "





WHY BE AN
WHY BE AN
ENTREPRENEUR?
ENTREPRENEUR?



Be you own boss


Bring positive impact on
society


Solve real problems

Financial freedom






Entrepreneur

ENTREPRENEUR Unlimited Businessman
ENTREPRENEUR
ENTREPRENEUR
VS BUSINESSMAN Flexible
VS BUSINESSMAN
VS BUSINESSMAN
Own Decision Limited
Continuous (Effort) Rigid
Moderate (Risk Taking) Follow Decision
Maximizes self potential Low (Effort)

by utilize opportunities Low (Risk Taking)
Solely Profit



I N T R A P R E N E U R





TYPE OF
C O P R E N E U R ENTREPRENEUR C Y B E R P R E N E U R







T E C H N O P R E N E U R
S O C I A L
E N T R E P R E N E U R

Entrepreneur's Competencies









Personal Initiative Endurance


Seizes Opportunities Information- seeker



High Work Quality Efficient



Commitment Towards
Work Agreements Systematic Planning


Creative Problem - Self Confidence

Solving

Persuasion Assertion




Use of Influence Strategies










SUPPLIER


ENVIROMENT
CUSTOMER






social CREDITORS


Responsibility of
entrepreneurs


STAFF










COMPETITORS
SOCIETY
GOVERNMENT

Important of entrepreneurs



















Improve living



standard Economic
development





Create jobs Promote



research &



development










Create new



innovation /


industries




Develop



comunities &



country

CHAPTER 2 2 2
CHAPTER R
CHAPTE



ENTREPRENEURIAL L L
ENTREPRENEURIA A
ENTREPRENEURI
IDEAS, CREATIVITY & & &
IDEAS, CREATIVITY
IDEAS, CREATIVITY
INNOVATION N N
INNOVATIO O
INNOVATI

ENTREPRENEURIAL IDEAS, CREATIVITY &

INNOVATION




1 . 1 . A concept that result in profits if it is


BUSINESS
BUSINESS
BUSINESS
IDEAS
IDEAS turned into a tangible product or service
IDEAS
2 . The potential to create something
2 .



OPPORTUNITIES new that involved changes in knowledge,
OPPORTUNITIES
OPPORTUNITIES
technology, politics, social

CREATIVITY
CREATIVITY
CREATIVITY
3 . 3 . Creative people are naturally curious, inquisitive, bright, and

highly flexible when thinking. They keenly observe their
environment and have an eye for spotting new trends that
could spark a business opportunity.





4 . 4 . up to date by applying new processes, introducing new techniques,
A process by which a product or services is renewed and brought


or establishing successful ideas to create new value.






INNOVATION
INNOVATION
INNOVATION


PRIMARY
SOURCES


Sources Of Observation
Sources Of
Entrepreneurial
Entrepreneurial
Ideas
Ideas
Experiments


Interview
RELIABLE EXISTING SECONDARY
DATA SOURCES

Surveys
REFERENCES

MASS MEDIA AND
ELECTRONIC MEDIA

Process of Organizing, Analyzing and Choosing Business

Opportunity








3. Performing
self-assessment
1. Recognizing
customers

needs and
wants
4. Choosing

Business
Opportunities


2. Analyzing or

scanning the
5. Assessing the Values,
environment
Responses, and

Acceptance of Society
6. Preparing or

constructing a
business plan












Brainstorming

technique


Business Idea
Business Idea
Using Creative
Using Creative

Thinking
Thinking
Focus Group and
Techniques
Techniques
Survey technique

“A business model describes the


rationale of how an organization

creates, delivers, and captures


value”









9 building


blocks








Customer

Segment
Key Resources


Value

Proposition

Key Activities




Channel




Key Partners

Customer


Relations


Cost Structure

Revenue

Streams

CHAPTER 3 3 3
CHAPTER R
CHAPTE



BUSINESS OWNERSHIP & & &
BUSINESS OWNERSHI
BUSINESS OWNERSHIP P
SUPPORT SYSTEM M M
SUPPORT SYST
SUPPORT SYSTE E

Business Ownership?
Business Ownership?
"Individual or entity who owns a business entity in an

attempt to profit from the successful operations of the

company"




Sole Proprietorship


Owned and operated by
Types of Business
Types of Business
Ownership one person.
Ownership
Very few legal
requirements.




Partnerships




Group of 2 –20 people

legally agree to become

co-owners of a business. Company

Each partner contributes Private Limited Company

capital, takes part in the (Sdn. Bhd/ Ltd.)
running of business and Separate legal entity from owners

gets a share of the Shareholders are the owners: they

profits. buy the shares in company.

Partnership Agreement Shares sold to a small group of

were set out people, not through the stock

exchange.

Shareholders appoint directors to
run the company




Public Limited Company

(Berhad / PLC)

Suitable for very large business

Owned by private individuals :
not government owned.

Shares sold on the stock

exchange

Business Registration
Business Registration



































Business may be registered Complete the Business

using personal name or Registration Form (Form A)
with
using a trade name. the following information :




1. Personal name. Example:
Ruslan bin Mohamed or Siow Ah 1. Business name

Thai 2. Commencement date of

2. Trade Name is the name of the business

proposed business and must 3. Principal place of business

obtain prior approval from the 4. The address of the branch of
Register of Business. Example: business (if any)

Kedai Dobi Mewah, Lucky Star 5. Information of owner and

Catering or, ABS Unggul partners

Enterprise. 6. Type of business carried out
7. Provide a copy of the


Every business owner and Partnership Agreement (if any)
partner must sign the .

completed Form.






Person responsible must submit the application to

counter or through online via SSM e-Lodgement
services in the SSM’s website at www.ssm.com.my

SAMPLE OF FORM D

(CERTIFICATE OF

REGISTRATION)

BUSINESS SUPPORT SYSTEM
BUSINESS SUPPORT SYSTEM






Entrepreneur will be able to
Is an aid in terms of

financial and technical carry out his business
smoothly with the support
services by the

government and other from these agencies.


private agencies.


















FINANCIAL

TRAINING







BUSINESS
BUSINESS
BUSINESS
SUPPORT
SUPPORT
SUPPORT
AGENCIES
AGENCIES
AGENCIES
MARKETING RESEARCH &

DEVELOPMENT







TECHNICAL

CHAPTER 4 4 4
CHAPTER R
CHAPTE



SMALL BUSINESS S S
SMALL BUSINES S
SMALL BUSINE

MANAGEMENT & & &
MANAGEMENT T
MANAGEMEN
PLANNING G G
PLANNIN N
PLANNI

BUSINESS PLAN
BUSINESS PLAN



































What is business plan?



A business plan is a written

document that consists of the idea

and the guidelines for running a

business effectively and


successfully.




Why business plan?

To explain ideas

To set specific objectives

To describes the background

and experiences


To obtain business loan

To be guide line and

references for manage

business

Why we need a plan?
Why we need a plan?










70% SMALL BUSINESS FAILURE
SEEK LOAN/ INVESTOR
DUE TO LACKPLANNING
















AVOIDS HAZARDOUS ACTION


MINIMIZE

UNCERTAINTIES












BASIC OF CONTROL












STRATEGIC


BUSINESS START UP

PLAN BUSINESS

PLAN



FEASIBILITY


BUSINESS

PLAN INTERNAL
BUSINESS
OPERATION AND

GROWTH PLAN

BUSINESS PLAN

6 Step to do Business Plan
6 Step to do Business Plan





Mission & Vision
STEP
01
Mission is a public declaration to
describe their purpose and major
organizational commitments.

Organization Chart
Vision is a public declaration to
describe their high-level goals for
STEP activities such as task allocation,
the future. Organizational structure defines how
02 coordination, and supervision are


Swot Analysis directed toward the achievement of

organizational aims.
SWOT analysis (or SWOT matrix) is

a strategic planning technique
used to help a person or STEP
03
organization identify strengths,
weaknesses, opportunities, and
threats related to business
competition.
Marketing & Sales Plan


STEP Marketing plan is comprehensive
04 organization’soverhead marketing
blueprint,
outlines
which
an
efforts.





Operational Plan STEP
05

Operational plan is the execution of
the business model.
Financial Plan


A financial plan can refer to the

three primary financial statements
STEP (balance sheet, income statement,
06 and cash flow statement) created



within a business plan.

HUMAN RESOURCE MANAGEMENT
HUMAN RESOURCE MANAGEMENT









Human Resource Job Analysis

Planning






Recruitment & Training &

Selection Development







Compensation















Importance of Marketing to

Entrepreneurs







Basic Concepts in Marketing
Needs, wants, demand and satisfaction

SMALL BUSINESS Market segment, target customers and
positioning








Marketing Mix

Basic Concepts of


Marketing SATISFACTION



NEEDS


DEMANDS

WANTS

TARGETING
SEGMENTING
POSITIONING













PRICE

PRODUCT



MARKETING PROMOTION



PLACE ( SUPPLY CHAIN) MIX

OPERATION MANAGEMENT









Component of
Operetation Management


LOCATION

STRATEGIES




FORECAST JUST IN
TIME (JIT)

MATERIAL
MAINTENANCE REQUIREMENT
SCHEDULING
PLANNING

FACILITY
PURCHASING
LAYOUT


TOTAL
LOCATION INVENTORY
QUALITY
STRATEGIES MANAGEMENT
MANAGEMENT



QUALITY

FINANCIAL



PLAN

































































THE MONEY YOU MAKE

IS A SYMBOL OF THE

VALUE YOU CREATE.



IDOWU KOYENIKAN

CHAPTER 5





SOCIAL MEDIA


MARKETING FOR


ENTREPRENEURS

SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING
FOR ENTREPRENEURS
FOR ENTREPRENEURS










INTERNET


MARKETING?




Internet Marketing (also known as
e-marketing, web marketing, or

digital marketing) is an all-inclusive
term for marketing products and/or

services online.















DIGITAL TREND?


Digital Trends is a Portland, Oregon-based tech news, lifestyle,

and information website that publishes news, reviews, guides,

how-to articles , descriptive videos and podcasts about

technology and consumer electronics product.

4 STEPS TO CREATE


FACEBOOK PAGE /


INSTAGRAM BUSINES




1 CREATE NAME












2 ADD COVER PHOTO












3 ADD LOGO













4








FILL IN AT ABOUT



SECTION & DONE

EXAMPLE


FACEBOOK PAGE

EXAMPLE


INSTAGRAM BUSINESS

COPYWRITING
COPYWRITING











COPYWRITING IN


SOCIAL MEDIA?




Copywriting is a writing text


for the purpose of

advertising or other forms of


marketing.




Example : Sales letters.












FACT OF COPYWRITING?








80% research



20% texts writing

2 STEP TO START WRITING
2 STEP TO START WRITING
1

COPYWRITING
COPYWRITING


















CHOOSE SUITABLE
2

INTRODUCTION EXP:SECRET,


STORY, PREDICTION, SYSTEM,


BIG PROMISE, OFFER












USE FORMULA PAS


(PROBLEM, AGITATE, SOLUTION) IN


COPYWRTING

3 STEPS BEFORE START
3 STEPS BEFORE START

COPYWRITING
COPYWRITING

































































U N D E R S T A N D
U N D E R S T A N D U N D E R S T A N D
P R O D U C T
C U S T O M E R A N G L E O F
K N O W L E D G E
A V A T A R C O M P E T I T O R

EXAMPLE


COPYWRITING

EXAMPLE



COPYWRITING

GUIDELINE FOR R
GUIDELINE FO



ENTREPRENEURSHIP P
ENTREPRENEURSHI


MPU22012 2
MPU2201

FORM GROUP







Step 1










Create 1 group only for all task

4 - 6 person in one group


submit the name list for each


group including

course name and code


session


class


name

leader name


details for business FB and


IG

Business Plan Project
















Assesment

Product Pitching 35%



Business Plan Presentation 30%



Business online Report (FB & IG) 35%

Product Pitching











Step 2













Student are required to :


provide entrepreneurial ideas


using the Business Model


Canvas (BMC) format.


prepare a sample/prototype


of the product/service with


innovation and unique value


propose/pitch the idea or


value proposition of


entrepreneurial idea using


BMC

















BUSINESS PLAN


Business Plan Presentation 30%

BUSINESS PLAN PRESENTATION RUBRIC

BUSINESS PLAN PRESENTATION RUBRIC

ONLINE BUSINESS REPORT

ONLINE BUSINESS REPORT

PRODUCT PITCHING

PRODUCT PITCHING

PRODUCT PITCHING

REFERENCES










































Adiebah Bt Ahmad, Anis Shabirah Bt Md Isa, Nour Azira bt Nazeri, Nur
Farhana Asyikeen Bt Ishak, Rohani Bt Yusof, Rozita Halina Bt Rosli, Suliza Bt

Othman, Siti Noor Bt Adnan & Yuslina Abd Ghani (2015) , Entrepreneurship:
A Handbook: Pearson Malaysian Sdn Bhd.



Nor Aishah Buang (2006), Siri Pengurusan Fajar Bakti: Asas Keusahawanan,

Shah Alam :Penerbitan Fajar Bakti.



Polytechnic Syllabus Effective Effective 2019



Sarimah Hanim Aman Shah & Cecilia Soon Teik Lan (2013),

Entrepreneurship: Oxford Fajar

ENTREPRENEURSHIPS

FOR ALL

















Thanks so much for reading our ebook.

Hopefully will give you something
beyond about Entrepreneurship.




Start small and success to all new start

up.



All the best to you.











O
N
'
T
W
DD O N ' T W A I T
I
T
A
DON'T WAIT
FF O R
R
O
FOR
OPPORTUNITY.
U
P
T
P
I
N
Y
.
R
O
OO P P O R T U N I T Y .
T
T
.
I
R
T
E
A
E

CREATE IT.
CC R E A T E I T .