Principles of Design PPT and Flipbook

Principles of Design
PPT and Flipbook

By: Chubie Okpala

What are principles of design?

• The principles of design describe the ways that artists use the elements of
art in a work of art

• There are 6 principles of deisgn:
 Balance
 Emphasis
 Scale/Proportion
 Contrast
 Proportion
 Unity

Balance

• Balance is best described as the sharing of visual weight of objects, colors,
texture, and space.

• The point of balance is for the design to look or feel like it is stable
• Usually the design surrounds the center of a shape

Emphasis

• Emphasis in design is an area that is the place that is supposed to capture
the viewer’s attention most out of any other places on the design.

• Emphasis is the way of making a special area the focal point of the design
• This can be done by placing elements on the design in positions where the

center is naturally drawn, by using things such as contrast.

Scale/Proportion

• Scale or Proportion in design refer to the size of the elements in the design.
It has to do with the relationship between the things in the design

• In design, this is very important as it is the most important principle of
design.

Contrast

• Contrast in design is the amount of differences in the element of the design.
• All though many people think that contrast just deals with color, it is also

used in any design element

Unity

• Unity in design is when elements in a design are combined or put together to
form a sort of relationship.

• When this happens the composition does not become confusing.
• Even though this is a principle of design, it shoes the sense and quality of

the purpose of the design