TRANQUILLITAS
TABLE OF CONTENTS
TITLE
TABLE OF CONTENTS
NEWS RELEASE
PRODUCT BACKGROUND
PRODUCT MOCKUP
AD EXPLENATION
AD MOCK UP
SOCIAL JUSTICE
FACTS&DATA
SOCIAL MEDIA MOCK UP
SOCIAL MEDIA PLAN
ENDING PAGE
Karan Tandon
[email protected]
832-421-5850
New Jewelry Product Tranquillitas
Jewelry products helps individuals calm their anxiety with new HVR
technology.
Chicago, ILL. March 31, 2022- Tranquillitas a new and
upcoming wearable technology and jewelry brand launched earlier
this year. Taking the city by storm, along with the entire nation. The
company has thrown a party in honor of the brand’s success inviting
the top tech to fashion professionals in the country.
We live in extremely stressful times with Covid, Wars and other
problems consuming our daily lives. We often forget how much
stress our bodies are even under. “Tranquillitas helps provide you
with the understanding of your own body, mentally and Physically.
We track your heart rate along with your HVR to help you understand
how to get into control of your own anxiety. Which explains its
success. The useability of the device is great as well allowing you to
easily track these extremely important body functions.” Said Creator
and Director Karan Tandon
To gain this success Tranquillitas, planned and executed the
following tactics:
- Used targeted ads to reach their specific audience. Those who are
struggling with their anxiety but also those who want something nice
for themselves.
- Tranquillitas also used social media and a great every for trends to
hop onto to increase views.
- Building consistent branding for people to recognize.
- Strong Marketing Strategy to impact target audience.
PRODUCT BACKGROUND
What it is
So light and weightless, we have made Tranquillitas rings out of
the most durable yet beautiful woods and metals on the planet. To
resemble how one should feel. Weightless and free of stress on the
inside, durable and strong on the outside.
what we do
Tranquillitas is here to help you find your most grounded self, through
these earthy tones and plattes we have curated the most beautiful
rings which are completely unisex. These rings come in countless
designs, and are easily customizable on our app. All of our products
are sustainably sourced, including our wooden rings, which are made
from recycled wooden items, or donated materials. We care about
our environment and plan on donating part of our profits towards
environmental causes.
Moving forward
Tranquillitas also will be offering other jewelry products in the future
including bracelets and necklaces. We are focusing on creating
camouflage rings which come in all skin colors, so that individuals who
don't want something flashy, can just wear these skin matching items
in order to have something simple for anxiety purposes only. We want
to make this brand as open and inclusive as possible, offering rings
in every size possible. Tranquillitas is here to make your days less
stressful one day at a time. Tranquillitas is health at your fingertips.
How it works
Tranquillitas is a wearable technology company which focuses on
health in all aspects, mentally and physically. The ring tracks your
HRV and uses touch therapy to lower your anxiety, along with trackers
which track your heart rate and other physical things such as steps
and daily water intake. Tranquillitas is health at your fingertips, and we
are here to make your life less stressful one day at a time.
PRODUCT
MOCKUP
Brown package with
Tranquillitas logo.
Custom Leaf tissue
around the ring.
ADVERTISEMENT
EXPLENATION
Print Ad
The purpose of this print ad is to spread awareness of the
product and all it has to offer. This will be the first public
advertisement for Tranquillitas. Offering its signature tree stump
logo to create an iconic motif for the brand image.We want our
company to be recognizable by as many people as possible. By
staying consistent with our images, colors and motifs we are able
to do this. The deep green is used to create a feeling of organic,
or freshness. The ad is supposed to feel simple, yet sophisticated
allowing consumers to understand that the brand may be a
luxurious item. The ad also allows consumers to use the QR code
to gain quick access to our website. Where they can shop, buy or
look for products.
Publication Specifics
The publication chosen is WIRED. Due to WIRED’s amazing
understanding of how to market technology this would be the
perfect publication for Tranquillitas to publish their first print ad.
It’s very beginner friendly for technology brands, while engaging
with audiences interested in technology. This ad would be a full
page, no bleed. Although it may be hard to get a full page in the
TRANQUILLITAS
WWW.TRANQUILLITAS.COM
TRANQUILLITAS, HEALTH AT
YOUR FINGER TIPS.
SJUOSCTIAICLE
The objective of Tranquillitas is to overcome the
stigma around caring for your physical and mental
health. More than 10% of the world’s population
suffers from mental illness. By aiming to learn how to
navigate stress and anxiety levels, we can improve
the overall health of people not just on a micro level,
but on a macro level as well. We would donate money
and information to the National Institute of Mental
Health, and allow them use our resources including
our technology, to help them gain more information on
anxiety, depression and other mental health disorders.
Tranquillitas is here to de-stigmatizing mental health
by, educating every individual who buys our rings. It
starts by lowering stress and anxiety levels, improving
your physical health, learning how to control your
breathing creates a healthy immune system as well
as healthy habits, by implementing healthy habits
through the technology it creates happy and healthy
lives. We will make the world a better place by
donating to the National institute of mental health and
using our technology as a form of social justice istelf
by de-stigmatising mental health one person at a time.
FACTS & DATA
BEHIND THE PRODUCT
- Tranquillitas is a line of classic jewelry that allows
you to monitor your health by using HRV technology.
It’s primary goal is help reduce stress and anxiety
levels to assist in the improvement of your physical
and mental health. Tranquillitas is health at your
fingertips.
- Heart rate variability is the natural variability in the
spacing between our heartbeats
- HRV controls autonomic nervous system which is
responsible for involuntary functions
- By maintaining a high HRV, you are less prone to
negatively react in situations of high-stress and
lowers anxiety.
COST OF PRODUCT
$150- Oak
$125- Redwood
$125- Mixed
SOCIAL
MEDIA MOCKUP
@TRANQUILLITAS Tranquillitas mockup of
the Tiktok for you page.
TRANQUILLITAS
@TRANQUILLITAS
TRANQUILLITAS IS HEALTH
AT YOUR FINGER TIPS.
WWW.TRANQUILLITAS.COM
Tranquillitas mockup of
the Tiktok home page.
SOCIAL
MEDIA PLAN
To reach our Generation Z target, which is specifically men and Women ages 17-26. We will be
primarily using the biggest social media app at the moment, which is Tiktok. TikTok was the most
downloaded app in 2021 and grossed over 2.5 billion dollars in customer spending that year alone
(CNET). It is important for Tranquillitas to maintain relevancy and gain awareness through posting
on this app. Where we will make videos of the rings, the science behind it and the process behind
making them. We will also make more fashion, or hype based videos of the
product to promote and sell the product.
- We will have weekly interviews with people who have bought the products,
and put it on our tiktok. Hopefully this will make our company seem more
reliable and will raise awareness of our product.
- We will be having annual discounts, for students during finals week or
midterms week. They can use their student ID for a discount. Which we will
promote through our tiktok. Hopefully this will raise our engagement rates, as
well as product sales.
- We will launch monthly hype videos for our rings, as well as funny videos
to bring in our gen z audience. This will raise awareness, hopefully through
multiple viral videos our page will become more establish along with the
company.
- We will be using tiktok to create and target our audience, through promoted
videos once a month. These promoted videos will cause conversation, almost
as if it were a trailer to our brand, what we are and what we do. This will bring
in a new audience of consumers which is what we need.
- We will also coordinate with influencers who talk about technology, mental
health or jewelry. These are very broad categories but that gives us multiple
creators we could reach out to every few months in hopes of gaining more
awareness of our company.
- It’s important that we are a brand involved in important social conversations, including mental
health, environmental and as many topics as we can become part of. It’s important to educate
through posts about these important topics to educate individuals. Since our outlet is TikTok we will
be using interviews with professionals, in hopes of gaining more insight into these issues. We will be
posting these Tiktoks every few weeks surrounding different yet important and relevant topics.
RANQUILLITAS