KOLEJ KEMAHIRAN TINGGI MARA REMBAU ADVERTISNG CAMPAIGN CORPORATE ID: DREAM ISLAND SDN BHD This report submitted in accordance with requirement of the Kolej Kemahiran Tinggi MARA Rembau for the Diploma in Digital Media Design MUHAMMAD HAMIZ THAQIF BIN LOCKMAN DEPARTMENT OF DIGITAL MEDIA DESIGN 2024
i KOLEJ KEMAHIRAN TINGGI MARA REMBAU BORANG PENGESAHAN STATUS LAPORAN PROJEK AKHIR TAJUK : DREAM ISLAND SDN BHD SESI PENGAJIAN : JANUARI-JUN 2023 Saya MUHAMMAD HAMIZ THAQIF BIN LOCKMAN Mengaku membenarkan Laporan Projek Akhir ini disimpan di Perpustakaan Kolej Kemahiran Tinggi MARA Rembau dengan syarat-syarat kegunaan seperti berikut: 1. Laporan Projek Akhir adalah hak milik Kolej Kemahiran Tinggi MARA Rembau dan penulis 2. Perpustakaan Kolej Kemahiran Tinggi MARA Rembau dibenarkan membuat salinan untuk tujuan pengajian sahaja dengan izin penulis 3. Perpustakaan dibenarkan membuat Salinan laporan Projek Akhir ini sebagai pertukaran antara institusi pengajian tinggi. 4. **Sila tandakan ( √ ) SULIT TERHAD TIDAK TERHAD ……………………………… TANDATANGAN PENULIS ALAMAT: TARIKH: Mempunyai maklumat yang berdarjah keselamatan atau kepentingan Malaysia termaktub dalam Akta Rahsia Rasmi 1972 Mengandungi maklumat terhad yang telah ditentukan oleh organisasi/badan dimana penyelidikan dijalankan ………………………………. TANDATANGAN PENYELIA Cop Rasmi TARIKH:
ii DECLARATION I hereby, declared this report entitled CORPORATE IDENTITY: “DREAM ISLAND SDN BHD” is the results of my own research except as cited in references. Signature : ……………………………………………….. Author’s Name : ……………………………………………….. Date : ………………………………………………..
iii APPROVAL This report is submitted to the Department of Digital Media Design KKTM Rembau as a partial fulfilment of the requirements for the Diploma in Digital Media Design. The member of the supervisory committee is as follow: ………………………………….. (Signature of Supervisor) Official Stamp of Supervisor
iv APPROVAL This report is submitted to the Department of Digital Media Design KKTM Rembau as a partial fulfilment of the requirements for the Diploma in Digital Media Design. The member of the supervisory committee is as follow: ………………………………….. (Signature of Head Department) Official Stamp of Head Department
v DEDICATION In the culmination of this journey, I extend my deepest gratitude to those who have contributed to the realization of this final project report. To my mentors, thank you for your guidance and unwavering support, which have been invaluable throughout this process. I dedicate this work to my family and friends, whose encouragement and understanding have been a constant source of inspiration. This endeavor reflects not only my dedication but also the collective effort of a supportive community. As I present this final project report, I extend this dedication to everyone who has played a role, no matter how small, in shaping this endeavor.
vi ACKNOWLEDGEMENT I would like to express my deepest gratitude to Madam Rosfaizah binti Md Tawil, my supervisor, for their unwavering support and invaluable guidance throughout the duration of this project. Their expertise and insightful feedback were crucial to the completion of this report. I am also immensely thankful to Sir Huzaini Bin Saari, lecturer for digital media project 2, whose contributions and collaborative spirit have been indispensable. Their perspectives and critiques have enriched the quality of this work. Lastly, I must express my very profound gratitude to my family for providing me with unfailing support and continuous encouragement throughout my years of study and through the process of researching and writing this report. This accomplishment would not have been possible without them. Thank you.
vii ABSTRACT Digital Media Project 1 allow students to integrate practical skills, critical thinking, professionalism, and lifelong learning with good business practice, related to the field selected by the student. The three field options to choose from are (I) Interactive Animation, (II) Digital Video Production and (III) Advertising Campaign. The project is individual-based and requires work independently with closely monitored by the supervisor. This project will need to apply the knowledge and experience gained in previous semesters to complete the task. At the end of the project, all requirements such as Proposal, Report Project and Portfolio should be presented as the final outcome as prerequisite requirements for the final semester project. Therefore, for this semester I chose Corporate Rebranding as my major under the supervision of Madam Rosfaizah Binti Md Tawil. The requirements that must be provided in this corporate identity such as logo, envelope, poster, business card, letterhead, and other elements that need to be added discussion with the lecturer subject and assisted by the supervisor. DREAM ISLAND VENTURE is a tourism management service. The office is situated in Kuala Besut, Terengganu, and offers guests a lot of islands to travel at affordable prices. I chose FR Island Venture because this company has several strengths that set it apart from its competitors and make it a desirable destination for travellers. Dream Island Venture offers a variety of interesting islands at affordable prices. The resort's proximity to the beach allows guests to enjoy a range of water activities, such as swimming and snorkelling. For the opportunities, Dream Island Venture offers several opportunities for guests to relax, explore, and experience the local culture and attractions. From beach activities to cultural tours, wellness activities to family-friendly fun, and a memorable vacation experience. However, FR Island Venture faces some weaknesses and threats that could impact its performance. These include its location, competition from other travel
viii agencies, operational challenges, environmental factors, and financial challenges. By addressing these challenges proactively, the company can face their impact and maintain its position as a leading property in Terengganu. This could involve developing targeted marketing strategies, investing in maintenance and upkeep, implementing sustainability initiatives, and diversifying its revenue streams. The main objective of these clients is to enhance new strategies to promote the client as the new place that tourists can go while at the same time, their businesses can overcome another marketplace outside through their strong branding and services using corporate branding awareness. They also wanted to develop a new image of FR Island Venture while developing the services more interesting and change the name of the branding from FR Island Venture to Dream Island Venture Sdn Bhd as the alternative way to their business platform. Therefore, for this project, the aim(s) are to purposely to achieve all requirement that the clients desire by doing (i) to rebrand the logo (ii) to develop new marketing strategy by doing printed / digital promotional items (iii) to improve the quality of the service by doing a corporate manual (iv) lack quality of the service by doing corporate manual. In conclusion, travel agencies can significantly enhance their marketing strategies by incorporating both printed and digital promotional items. Printed promotional items, such as brochures, pamphlets, flyers, and business cards, offer tangible experiences that can be physically shared with prospective travelers. These items can be strategically placed in relevant locations, like hotel lobbies, visitor centers, and travel expos, attracting the attention of individuals actively seeking travel information.
ix TABLE OF CONTENTS TITLE PAGE DECLARATION iv APPROVAL v DEDICATION AKNOWLEDGEMENT vi ABSTRACT vii-viii TABLE OF CONTENTS ix-x LIST OF FIGURES xi-xii LIST OF ABBREVIATIONS xiii CHAPTER 1 INTRODUCTION 1 1.1 Research Background 1 1.2 Problem Statement 2 1.3 Objective 3 1.4 Research Question 3 1.5 Hypothesis 4 1.6 Scope 4 1.7 Limitation 5 CHAPTER 2 LITERATURE REVIEW 6 2.1 Introduction 6 2.1.1 State-of-the-Arts 6-7 2.2 Research Gap 8-10
x CHAPTER 3 RESEARCH METHODOLOGY 11 3.1 Research Design 11 3.2 Area of Study 11 3.3 Population of Study 12 3.4 Sample of Population 12 3.5 Sampling Technique 12 3.6 Instrument for Data Collection 13 3.7 Data Analysis 13-15 3.8 Summary 16 CHAPTER 4 RESULT AND DISCUSSION 17 4.1 Pre-Producion 17-25 4.2 Production 26-31 4.3 Post-Production 32 CHAPTER 5 CONCLUSION AND RECOMMENDATIONS 32 5.1 Conclusion 32 5.2 Recommendations 33 REFERENCES 34 ATTACHMENTS 35
xi LIST OF ABBREVIATIONS DKN - Dasar Keselamatan Negara MITI - Ministry of Investment, Trade and Industry SME - Small Medium Enterprise MPPB - Pembangunan Masyarakat Perdagangan dan Bumiputera RAD - Rapid Application Development
1 CHAPTER ONE INTRODUCTION 1. 1. RESEARCH BACKGROUND DREAM ISLAND VENTURE is a tourism management service. The office is situated in Kuala Besut, Terengganu, and offers guests a lot of islands to travel at affordable prices. I chose FR Island Venture because this company has several strengths that set it apart from its competitors and make it a desirable destination for travellers. Dream Island Venture offers a variety of interesting islands at affordable prices. The resort's proximity to the beach allows guests to enjoy a range of water activities, such as swimming and snorkelling. For the opportunities, Dream Island Venture offers several opportunities for guests to relax, explore, and experience the local culture and attractions. From beach activities to cultural tours, wellness activities to family-friendly fun, and a memorable vacation experience. However, FR Island Venture faces some weaknesses and threats that could impact its performance. These include its location, competition from other travel agencies, operational challenges, environmental factors, and financial challenges. By addressing these challenges proactively, the company can face their impact and maintain its position as a leading property in Terengganu. This could involve developing targeted marketing strategies, investing in maintenance and upkeep, implementing sustainability initiatives, and diversifying its revenue streams.
2 1.2 PROBLEM STATEMENT Lack of promotional items to show information about the company The company is not effectively promoting its brand and providing information about its products and services to potential customers. The lack of promotional items, such as brochures, flyers, or branded merchandise, limits the company's ability to create a lasting impression and establish a strong brand identity. Promotional items can foster a sense of goodwill and appreciation among existing and potential customers. They can be used as incentives, rewards, or tokens of gratitude, helping to build and maintain positive relationships. Undeveloped targets on the market The problem of undeveloped targets on the market represents an untapped potential that businesses must address to foster growth, innovation, and sustainable development. By failing to recognize and cater to these underserved markets, businesses risk losing out on valuable opportunities, falling behind competitors, and perpetuating social and economic disparities. Lack quality of the service by doing corporate manual The situation described involves a lack of quality in a company's services, which is being attributed to an ineffective corporate manual or handbook. The manual serves as a guide for employees to understand the company's policies, procedures, and expectations. However, it seems that the manual fails to adequately address and support high-quality service delivery.
3 1.3 OBJECTIVE. i. To rebrand the logo. ii. To develop new marketing strategy by doing printed / digital promotional items. iii. To improve the quality of the service by doing a corporate manual. 1.4. RESEARCH QUESTION i. Does developing a new logo for client can provide new awareness for the client? ii. What steps can be taken to enhance the new design of printed materials for client? iii. How to create the item for new mail to promote the client? iv. What is the objective of the project to design a new corporate manual for client?
4 1.5. HYPOTHESIS Hypothesis 1- Promotional item can be create as a gift to promote the identity of dream island sdn bhd. Hypothesis 2- increase awareness about the company can make dream island sdn bhd well known not just in the local area even around the state Hypothesis 3- A good promotion design can attract more customer 1.6. SCOPE The purpose of this research is to investigate and develop the alternative approach for dream island sdn bhd advertising by developing new promotional design. The participant for this study is teenager and adult age around 18 - 45. This study is focus on local area around besut. The duration of study is 1 year to present the student achievement in the KKTMR. The scope of the study is involve in the travel agency intervention study base on the advertisng project to promote dream island sdn bhd by producing promotional item.
5 1.7. LIMITATION The stigma, With the increase in transparency and easy access to price comparisons online, profit margins for travel agencies are often squeezed, making it challenging to generate significant profits without high volumes of sales. While Maintaining strong relationships with suppliers (airlines, hotels, car rental companies, etc.) is crucial. Any breakdown in these relationships can affect the agency's ability to provide competitive offerings.
6 CHAPTER TWO LITERATURE REVIEW 2.1. INTRODUCTION For this project, the aim(s) are to purposely to achieve all requirement that the clients desire by doing (i) to rebrand the logo (ii) to develop new marketing strategy by doing printed / digital promotional items (iii) to improve the quality of the service by doing a corporate manual (iv) lack quality of the service by doing corporate manual. In conclusion, travel agencies can significantly enhance their marketing strategies by incorporating both printed and digital promotional items. Printed promotional items, such as brochures, pamphlets, flyers, and business cards, offer tangible experiences that can be physically shared with prospective travelers. These items can be strategically placed in relevant locations, like hotel lobbies, visitor centers, and travel expos, attracting the attention of individuals actively seeking travel information. 2.1.1 STATE OF THE ART The study, titled "Customer co-creation of travel services: The role of company support and customer satisfaction with the co-creation performance," aims to address the growing need for additional research on customer co-creation within the domain of tourism services. In this research endeavor, the authors respond to calls for further investigation by exploring, both theoretically and empirically, a comprehensive model encompassing the antecedents and consequences of customer co-creation. The examination focuses on company support as a chosen driver of co-creation, with customer loyalty and expenditures identified as selected outcomes. The methodological approach contrasts marketing science's reliance on Service-Dominant (S-D) logic for understanding customer integration with the value creation process. Instead, the study incorporates Unified Services Theory (UST), as proposed by Sampson and Froehle in 2006, to delve into the understanding of the customer's role in production and operations management. Empirical testing and validation of hypotheses took place within a travel agency context, guided by the acknowledgment, emphasized by Homburg, Wieseke, and Bornemann in 2009, of the appropriateness of studying travel agencies in the context of customer behavior due to their close interactions with customers.
7 Secondly, "THE EFFECT OF ONLINE TRAVEL AGENCIES (OTA) ON BRAND RELATIONSHIPS IN LOW AND HIGH-END HOTELS," the primary aim was to investigate the impact of online travel agencies (OTA) on brand relationships, with a particular focus on both low and high-end hotels. The examination revealed that customer lament plays a crucial role, exerting an indirect effect on the intention to reuse through the mediating factors of fulfillment and disappointment. The degree of customer dissatisfaction influences the intention to reuse, and satisfaction levels, in turn, impact the likelihood of future reuse. The research employed a quantitative research methodology, involving the collection of primary data from a target population residing in Gauteng, South Africa, aged 18 and above. The majority of respondents, at 98.8%, own a smart device or laptop/computer. In terms of hotel bookings, 61.6% had previous experience with hotel accommodation reservations, and 58.4% had, at some point, booked accommodation through an online travel agency. Futhermore, The Impact of Innovations on the Business Model: Exploratory Analysis of a Small Travel Agency," the primary aim is to investigate the effects of innovations on the business model, with a specific focus on a small travel agency. The study defines innovation as the implementation of a new or significantly improved product (good or service), process, marketing method, or organizational approach within business practices, workplace organization, or external relations. The research method identifies a notable interest in Speleotherapy, which involves inhaling air from a salt mine and is believed to have benefits for various respiratory diseases such as asthma, rhinitis, and allergies. The salt mine village is recognized for two crucial customer segments: medical guests (MG) and occasional visitors (OV), with implications for both the Family Hotel (FH) and the associated travel agency. In addition, Service failures and complaints in the family travel market: a justice dimension approach," the primary aim is to provide insights into three justice dimensions contributing to negative family travel experiences. The study also seeks to examine variations in industry sectors, service failure settings, and compensation types across these dimensions. The research methodology involves the utilization of a modified version of the critical incident technique (CIT) to identify key complaint themes among family travelers. General information on complaints related to family travel experiences was collected from four public online domains, as outlined in Table II. Out of the 346 cases gathered from nine tourism industries, 23.1 percent were airline-related, and 22.0 percent
8 were cruise-related. The study aims to shed light on the intricacies of service failures and complaints within the family travel market, employing a justice dimension approach for a comprehensive analysis. Finally, Online Travel Service Quality: The Role of Pre-Transaction Services," the primary aim is to evaluate customer quality perceptions of travel websites. The research seeks to explore this issue comprehensively, emphasizing the significance of understanding how customers perceive the quality of online travel services, particularly with a focus on pretransaction services. The chosen methodology involves a comparison of three existing travel sites in The Netherlands, serving as a means to validate the model and test the propositions developed by the study. Following a brief description of the travel industry in the Netherlands and an overview of the three travel firms under examination, the study underscores the importance of loyal customers to companies. It emphasizes that loyal customers not only contribute directly to the profitability of the firm but also play a vital role in its long-term viability. 2.2. RESEARCH GAP The primary objectives of this study were threefold. Firstly, it aimed to assess the impact of company support on the extent of co-creation. Secondly, the research delved into whether co-creation had the actual effect of enhancing customer satisfaction, fostering loyalty towards the service company, and influencing customer service expenditures. Thirdly, the study examined whether the effects of co-creation on satisfaction, customer loyalty, and expenditures were subject to moderation by the customer. In the context of this investigation, customer loyalty specifically referred to customers' intentions to revisit and recommend. The study posited that providing customers with the opportunity to co-create a travel package would likely result in increased repurchases from the same company and a higher likelihood of recommending the company to others. Next, the study's findings revealed that consumers exhibit both attitudinal and behavioral loyalty. Marketers can leverage this attitudinal loyalty by implementing
9 strategies such as establishing brand loyalty programs, offering discounts, incentives, and providing added value. These measures aim to encourage consumers to revisit the hotel, thereby fostering behavioral loyalty. Additionally, in the context of technological advancements, engagement strategies play a crucial role in maintaining and enhancing customer loyalty. The authors express gratitude to the anonymous reviewers for their thoughtful suggestions and comments, as well as to everyone who contributed to the success of this paper. Eventually, The case study under consideration presents a wealth of data concerning the entrepreneurial decision to "unbundle" services and the consequential trade-off decisions that significantly impact the business model. Despite certain constraints imposed by the unique characteristics of the salt mine village and the specific consumer behavior associated with medical guests (MG) coping with pulmonary illnesses, the research offers valuable insights. The study not only highlights the restrictions posed by these particularities but also provides a comprehensive analysis of the various innovation categories introduced by the entrepreneur in response to these challenges. This analysis contributes to a deeper understanding of how entrepreneurial decisions, particularly in the context of unbundling, can influence and reshape business models, offering a nuanced perspective on the intricacies of innovation within the specific setting of the salt mine village. Therefore, The primary objective of this study was twofold. Firstly, it aimed to delve into the formation of service failure categories and justice dimensions resulting from negative experiences in family travel. The research sought to understand the factors contributing to service failures and the subsequent dimensions of justice that emerged from these negative incidents within the family travel context. Secondly, the study conducted an investigation into potential variations across industry sectors, service failure settings, and compensation types concerning the three justice dimensions. By addressing these objectives, the research aimed to provide valuable insights into the complexities of
10 service failures and the associated dimensions of justice within the domain of family travel. Finally, The rapid evolution of information and communication technologies has empowered customers with access to a diverse array of new services on the Internet, as noted by Porter in 2001. This study specifically centered on online travel services, recognizing it as one of the largest domains within the realm of e-commerce, in line with insights from Anckar and Walden (2000) and Clemons et al. (2002). Within the scope of online travel services, the research highlighted the significance of distinguishing between pre-transaction, transaction, and post-transaction service quality. Acknowledging the transformative impact of technology on consumer behavior and service delivery, the study suggests that further research is warranted to delve into the nuances of service quality across these distinct phases of the customer journey in the online travel domain.
11 CHAPTER THREE RESEARCH METHODOLOGY In this chapter, I discuss the research design, area of study, population, sample of the population, sampling technique, instrument for data collection, validation of the questionnaire, administration of the instrument and method of data analysis. 3.1. RESEARCH DESIGN The goal of this study is to thoroughly examine and assess retort technology, a novel approach to long-term food preservation, with an emphasis on its potential, advantages, limitations, and applications. In order to obtain a comprehensive grasp of the topic, the study will use a mixed-methods approach, incorporating both qualitative and quantitative procedures. A thorough review of the literature will be the first step in the research process to create a strong foundation of knowledge about retort technology. Surveys will be used to gather primary data. The qualitative data will shed light on realworld encounters, difficulties, and possible areas for development. To estimate the growth patterns, market share, and financial effect of retort technology, quantitative data will be collected from industry reports, market analyses, and technical specifications. 3.2. AREA OF STUDY This study examined students' choices, views, feedback, and opinions as well as their spending habits and thoughts on Dream Island SDN BHD. I particularly seek advice from Kolej Kemahiran Tinggi MARA Rembau as well as a few family members and friends in the Bangi area for my study sample.
12 3.3. POPULATION OF STUDY Adults are the target population for this on a national level. The majority of respondents to the/survey are Kolej Kemahiran Tinggi Mara Rembau students. The remaining citizens were classified as general workers, professionals, students, and technicians. 3.4. SAMPLE OF POPULATION The target population for this in adult with nationwide scale. Most of the people who answer the survey is student of Kolej Kemahiran Tinggi Mara Rembau. The rest were consisting citizen who have the status as students, general workers, technical and professional. . 3.5. SAMPLING TECHNIQUE The participants in this study were chosen through a stratified random sampling procedure. This method was used to make sure that all of the study's variables were represented fairly. In Nigeria's Anambra State, the stratification was based on primary schools run by the state government and privately owned institutions. The personnel in each section was chosen using a basic random sampling method. This was accomplished by writing each staff member's name on a piece of paper, folding it, and placing it in a basket. The researcher carefully reshuffles the elements before choosing one, noting it, and returning it to the basket until the needed number is reached.
13 3.6. INSTRUMENT FOR DATA COLLECTION The survey is the primary tool used to gather data. The purpose of the survey was to gather pertinent data regarding Dream Island SDN BHD. queries about the audience's knowledge of the product and response technology. 3.7. DATA ANALYSIS The information gathered from the field was examined. Utilizing a statistically weighted mean, the research questions were addressed. The instrument's response options are weighed as follows:
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16 3.8. SUMMARY The survey questionnaire asks about the respondents' demographics, disclosure of the introduction and concept of corporate identity, novel approaches to promotional tactics, and consideration of respondents to share their thoughts and recommendations on the subjects covered. The study's findings also demonstrate that a Google Form survey regarding Advertising Campaign is a useful tool for accomplishing the project's aims and objectives. Such a survey's objective is to assess the company's brand image, values, standing, and collective identity in the eyes of these diverse groups. Usually, the survey asks questions about the company's merchandise and logo. or services, as well as its reputation within the sector. The data gathered is beneficial. Businesses recognize the degree to which their travel agency services.
17 CHAPTER FOUR RESULT AND DISCUSSION This chapter covers the outcome and a discussion of the Dream Island SDN BHD corporate identity, which is my topic of interest. It also outlines the pre-production, production, and post-production processes. 4.1. PRE PRODUCTION Pre production here refers to the activities that take place before the actual production of a design project. This project starts with researching a product that is suitable to follow the project requirements that have been given the advisor. After long research, I chose corporate identity as my majoring and the product is Dream Island SDN BHD. From research that I have been do, I collect all information about the product such as project objective, target audience, deliverables, timeline and any design constraints. Through the project requirement, I decided build ideation and concept by sketching design for every items in sketch book based on a few concepts.
18 FIGURE 1: Logo Sketch FIGURE 2: Business Card FIGURE 3 : Letterhead
19 FIGURE 4 : Envelope FIGURE 5 : Livery Design
20 FIGURE 6 : USB Drive FIGURE 7 : Pen Design
21 FIGURE 8 : Notebook FIGURE 9 : Brochure
22 FIGURE 10 : Frontdesk FIGURE 11 : Organizer Chart FIGURE 12 : Billboard
23 FIGURE 12 : WEB Design FIGURE 13 : Poster FIGURE 14 : Bunting
24 FIGURE 15 : Apparel Design FIGURE 16 : Corporate Montage FIGURE 17 : Toilet Sign
25 FIGURE 18 : E-banner FIGURE 19 : Signboard FIGURE 20 : LightBox
26 4.2. PRODUCTION Production is a process where all the sketches and ideation were proceeded to digital and colored. The design process involves a combination of creativity, technical knowledge, and consideration of the practical aspects of production. It's essential to strike a balance between creating aesthetically pleasing and functional designs while ensuring they can be efficiently produced within the constraints of available resources and technology. Ultimately, "production making design" implies a holistic approach that considers the entire lifecycle of Dream island corporate manual identity. Figure 4.26 Logo Figure 4.27 Business Card Figure 4.28 Letterhead Figure 4.29 Envelope Letter Size (with window)
27 Figure 4.32 Livery Design Figure 4.33 USB Drive Figure 4.35 Notebook / Notepad Design Figure 4.34 Pen Design
28 Figure 4.36 Presentation Template Figure 4.37 Organizer (A2 Size) Figure 4.39 Poster Figure 4.38 Apparel Design (T-Shirt) Figure 4.41 Billboard
29 Figure 4.40 Signboard Figure 4.43 Toilet / Room Sign Figure 4.42 Lightbox (Directional Sign) Figure 4.44 Front Desk Wall Display Design
30 Figure 4.46 Corporate Montage (45 seconds) Figure 4.45 Bunting (Indoor) Figure 4.47 Website Design
31 Figure 4.49 Corporate Brochure / Leaflet 4.3 POST-PRODUCTION As last, post-production must refer advertising campaign requirement which is project target and objective. This step important in successful the advertising campaign which can give a lot of benefits especially can growth a brand even though silently. Figure 4.48 Ebanner
32 CHAPTER FIVE CONCLUSION AND RECOMENDATION 5.1 CONCLUSION A corporate identity is composed of various elements, such as logos, colors, fonts, typography, and more. These are the visual elements that make up a company’s brand and can have a huge impact on how customers perceive the business. Corporate identity designs are an important part of building a strong corporate brand and should be carefully crafted to reflect the company’s values and mission. Corporate identity includes logos, corporate branding, and corporate identity designs, which are all essential components of a company’s overall identity. Corporate identity helps businesses create a consistent message across all their products, services, and communications. It helps customers recognize the company and creates an emotional connection with the brand. Having a strong corporate identity builds trust and recognition for the company, which can help increase sales and customer loyalty. Through well-designed and executed campaigns, brands can effectively communicate their messages, differentiate themselves from competitors and generate interest and engagement among their target audience. It is important for brands to carefully plan and execute their advertising campaigns, considering their target audience, objectives, messaging, creative elements, and media placement. When creating a strong corporate identity, it is important to consider all these elements and how they work together. It is also important to make sure that all these elements are consistent across all communication materials. With the right approach, a company can create a memorable and recognizable corporate identity that will help them stand out from the competition.
33 5.2 RECOMMENDATION Based on the findings and conclusion of the study, here are several recommendations to be considered: 1. Creating a visual brand identity design includes picking the right design elements, color palette and a lot more to leave a strong image on your customer. 2. When it comes to advertising design, there are several recommendations to consider creating impactful and compelling visuals that effectively communicate your brand's message to the target audience it is crucial to have a clear understanding of your brand identity and target audience. 3. This knowledge will guide the design process and help you create visuals that resonate with your intended viewers. Additionally, keep your design simple and focused, ensuring that the main message is easily understood immediately. Utilize eye-catching imagery, typography, and color schemes that align with your brand and evoke the desired emotions.
34 REFERENCES Reference 1. FR Island Venture, Instagram https://www.instagram.com/fr_island_venture/?hl=en 2. FR Island Venture, Twitter https://twitter.com/FRislandVenture 3. FR Island Venture, Youtube https://www.youtube.com/channel/UCanOYLWr8B1-k5YzK0NPSaQ
35 ATTACHMENTS Figure 1.0 (Outside of Dream Island Sdn Bhd) Figure 2.0 (Rear view from the sea of Dream island Sdn Bhd)
36