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Published by Cabinet Makers Association, 2021-01-14 15:10:22

CMA PROfiles Winter 2021

VOL 21 ISSUE 1 WINTER 2021
PROFILES









A PUBLICATION OF THE CABINET MAKERS ASSOCIATION





































































FEATURED SHOP: Heartwood Custom Woodworks

ASSOCIATE OF THE QUARTER: Helmitin Adhesives
THE EVOLUTION OF BUSINESS: Outsourcing

FIND YOUR MATCH!



























































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Chris Dehmer, President
Dark Horse Woodworks
Atlanta, GA (404) 798-9829
[email protected]
Ken Kumph, Vice President
Premier Builders
Georgetown, MA (978) 352-7002
[email protected]
James Fox, Treasurer
Fox Woodworking
Phoenixville, PA (484) 393-1785
[email protected]
Gregory Paoloni, Secretary
Gregory Paolini Design
Canton, NC | (828) 627-3948
[email protected]
Brian Clancy, Board Member
Clancy Woodworking ON THE COVER
Sherman, CT (845) 590-8147 Heartwood Custom Woodworks
[email protected]
Monika Soos, Board Member
Sofo Kitchens
Maple Ridge, BC (604) 476-0267 CONTENTS
[email protected]
Matt Wehner, Board Member
Cabinet Concepts by Design
Springfield, MO (417) 880-1747
[email protected] 2 14
Associations need excellent leadership in PRESIDENT’S MESSAGE FEATURED SHOP
order to remain healthy and grow, and the
Cabinet Makers Association is fortunate to Heartwood Custom Woodworks
have stellar leaders from across the U.S. and
Canada. The Board of Directors has been 4
established not only to direct the course 20
of the association, but also to meet your NEWS ROUNDUP
needs, act as a point of contact, and answer
association-related questions. Please get in Annual Benchmark Survey Results CMA CONNECTIONS
touch if we can be of help. Updates from our Associate Members

Past Presidents 22
Leland Thomasset – Pawling, NY
Matt Krig – Blaine, MN 6
Tracy Yarborough – Coward, SC GENERAL MEMBERS
Joe Knobbe – Waukegan, IL THE EVOLUTION OF BUSINESS
Sean Benetin – Bernardsville, NJ
Adam Rose – Sterling, CO Outsourcing 28
Charles Wilson – Cedar City, UT
Keith Hill – Apex, NC EXECUTIVE DIRECTOR’S
Brad Phelps – Cedar City, UT 10 MESSAGE
Executive Director
Amanda Conger ASSOCIATE OF THE QUARTER
[email protected]
(616) 930-4610 Helmitin Adhesives
EDITOR
PO Box 888678
Grand Rapids, MI 49588-8678 Carla Atkinson – atkinsonwords.com
ART DIRECTION AND DESIGN
VISIT THE CMA ONLINE:
cabinetmakers.org Gilson Graphics – gilsongraphics.com


CABINET MAKERS ASSOCIATION 1

PRESIDENT’S MESSAGE



Changing gears



Along with a new year, we’re kicking off a new theme: looking Our approach to technology also changed over time. I began
at “The Evolution of Business.” This is a concept that surely Dark Horse without much high-tech equipment. It would
resonates with any of us who have been at this for awhile. have been foolish to get into tremendous debt before I knew
Many small businesses are launched each year, and many don’t whether this new venture was going to stick. Even if I found out
make it. The ability to evolve is definitely one of the big factors in I was good at it, there was always the chance that I’d decide
whether you succeed or fail. You’ve got to be willing and able to owning a business wasn’t the right fit for me. We were about
recognize and acknowledge when things get off track or you’re eight years in before I decided it was time to make some big
tech investments.
stuck in a rut. Then you have to be willing to change gears.
First, we bought an edgebander in 2015. We were seeing an
In the CMA, we help each other by sharing our experiences, so increasing demand for high-gloss cabinetry, and to create
here’s a little background about how my business, Dark Horse these cabinets, you have to have Zero-Edge capability.
Woodworks, has evolved over the years.
The edgebander also enabled us to provide high quality
Dark Horse itself was the result of my professional life edgebanding services to other shops.
evolving. For 25 years, I worked day jobs in the technology In 2017, we bought a CNC, which is probably the most
and construction management industries; woodworking was game-changing piece of equipment for a cabinet shop. Before
something I did on the side. When I faced the fact that I enjoyed the machine even arrived, we’d already been using the CNC
my sideline a lot more than my full-time work, I worked up the software — a decision influenced by my interest in technology
nerve to go into business on my own. and my determination that this pricey piece of equipment would
Dark Horse Woodworks opened in 2007, and for the first not sit around idle while we figured it out.
few years, I was winging it, learning on the job. My previous The important thing about our evolution to becoming a more
professional experience was helpful, of course, but nothing can tech-driven shop is that we waited until we were ready — we
really prepare you for running your own show. were established and had a reliable stream of business, so these
Here are a few of the turning points in my business evolution: investments felt a lot less risky.
Our specialty — modern cabinetry — evolved as a result of In 2012, I found out about the Cabinet Makers Association, and
several unexpected twists and turns. When I started out, I wasn’t my decision to join was absolutely a turning point in Dark Horse
picky about the style of the jobs that came my way; I was happy Woodworks’ growth. I’ve written plenty about what we’ve
to have work, and early on that mostly involved traditional-style gotten out of our CMA involvement in this space, so I won’t go
cabinetry. Then my nephew came to me with a modern project into a lot of detail. However, I believe that an important part of
for his house in Dallas, TX. While I had never created modern evolving as a business is recognizing that you don’t have all the
cabinetry, I took it on and later posted photos on our website. answers and that you can learn from others.
Randomly, a retired Atlanta-area cabinetmaker I knew sent a Our Featured Shop profiles always offer up great stories about
friend to me. That client hired us, and the architect on the job the unique ways in which great shops have developed, and
happened to be one of the more talented modern architects we hope you’ll get even more valuable ideas from the 2021
in the city. The response to our work then led to more modern “Evolution of Business” series, which kicks off on page 20.
projects; now that’s all we do, and I love it. I think the takeaway
here is to be open-minded; you never know when circumstances
will push you in the right direction. Chris Dehmer


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NEWS ROUNDUP




















Annual Benchmark

Survey Results by Amanda Conger











CMA’s 2020 Benchmark Survey reflected the changes that
COVID-19 has brought to the industry; everyone had to be
resilient and make major adjustments to their usual ways
of doing business.

The CMA’s annual survey is conducted in collaboration
with Woodworking Network, and the entire industry is
invited to participate.

According to responses shared in this year's survey, some
are still wondering what their next step will be, while
others say they have successfully weathered the current
environment by quickly adapting to the challenges.

“CABINETRY” FOR EVERY ROOM IN THE HOUSE
The majority of respondents serve customers within a
100-mile radius, with a mix of commercial and residential
work. Unfortunately, due to COVID-19, commercial work
has been “handcuffed” as one respondent commented,
while residential has thrived, most likely because of the
increase in remodeling projects. A respondent shared that
“despite COVID concerns in 2020, we are set to more than
double our revenue from last year. I think the future of As in previous years, nearly all respondents market their
the custom cabinet industry will focus more on ultra- products and services via word of mouth and referrals.
custom work.” “Our business is very healthy, and we have enough
For residential projects, the work is no longer just kitchen business that we actually turn down jobs,” one
— it’s evenly distributed in every room in the house, plus respondent said. “Since 2004, all we have been doing
garage and outdoor living spaces, too. is from word of mouth.”




4 PROFILES WINTER 2021

NEWS ROUNDUP




However, an increasing number (48%) of small shops are cabinetmaker. The economy will go up and down, and
using digital marketing as an effective strategy in addition we don’t have control of it, so we need to make good
to referrals. business decisions along the way.”

INDUSTRY HEALTH Another said, “Small manufacturers can compete with
In 2019, business was strong for the overwhelming large companies if they are willing to work together in a
network and make minor changes to their manufacturing
majority of cabinet shops, with 50% stating that sales
were better than 2018; 36% said sales were about processes.”
the same and 12% reported that sales had dropped.
This is the value of organizations like the Cabinet Makers
Projections for 2020 sales are fairly evenly distributed
across all three categories, primarily due to COVID-19 and Association — collectively, we can weather the current
climate and also be prepared for what lies ahead.
the worldwide economic impact.
Read the rest of this summary in the December 2020 issue of
One respondent summed up the current situation well: “I FDMC magazine. The full survey results are shared with CMA
have a belief that there will always be a need for a good members in the forums.




UPDATES FROM OUR ASSOCIATE MEMBERS






ORIGINAL SAW COMPANY ACQUIRES The components of the Installation Kit consist
WILLIAMS & HUSSEY MACHINE CO. of an adjustable wrench, ratcheting combination
wrenches, screwdrivers, nut drivers, and a hex
Williams & Hussey has been an industry leader
key set with a holder. The tools are available as
in the manufacturing of molders and profile either an Imperial or a Metric set. Each will
knives for woodworking professionals for more cost $225.
than 60 years; the company has also been a
valued CMA Associate Member for more than CABINET VISION UNVEILS NEW
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acquired Williams & Hussey. that allows customers to mix and match
functions, which is designed to make it easier
FESTOOL USA RELEASES FIRST-EVER for cabinet makers who are just starting out to
HAND TOOL LINE purchase only what they need to quickly turn a
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Festool USA’s debuted its new Limited-Edition
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solution for organizing and transporting hand module, customers choose either cabinets or
tools that installers depend on at the jobsite. closets as a primary focus, and then build on
those capabilities even further with specialized
The new kits are packed with five categories of functions for bidding, machining, countertops,
tools in a range of fixed and adjustable sizes. and more, based on their needs.









CABINET MAKERS ASSOCIATION 5

The Evolution SUCCESSFULLY NAVIGATING
OF BUSINESS

Outsourcing “THE WORLD AS IT WILL BE”



The world is changing more rapidly than ever, and the impact on Evolution is survival of the fittest, right? To evolve and survive
small shops is profound. at a time like this, you need to take an unflinching, critical look
I was discussing the evolution theme with our editor, Carla at the facts about the way you’re operating and make tough
Atkinson, and she remembered something she wrote for an decisions based on those facts. Many of us are creatures of habit
executive conference at another challenging time — the 2008 or are too proud to admit that we have not been doing things
recession. I think it speaks to where we are now: “Those that in the most effective ways. At a time when there are so many
emerge successful will have confident, courageous leadership — outside forces affecting our success, we need to make sure the
leadership that is wise enough to take an unflinching look at the inside factors that we can control are addressed and optimal.
past and then make gutsy, difficult After you have identified the areas
decisions about the future based of your business that are capacity
on facts, not fear.”
It is change, continuing change, inevitable constraints or bottlenecks,
This year, through the pages of change that is the dominant factor in you should also analyze how
PROfiles, I invite you to explore how society today. No sensible decision can outsourcing may apply to that
to anticipate and respond to the be made any longer without taking into particular need. In this issue, we
way the world will be so you can account not only the world as it is, but the will dive deeper into the topic of
achieve business transformation world as it will be. — Isaac Asimov outsourcing. Joe Knobbe, Senior
that is comprehensive yet agile. Our Account Executive at Siteline in
focus for 2021 is “The Evolution of Chicago, provides insights based
Business.” Evolution requires us on his experience and input from other CMA members. Joe, a
to continually refresh our competitive advantage, sometimes
in dribs and drabs and sometimes in major cataclysms — but former CMA president, has a unique ability to clearly distill ideas
always with some part of our business at risk and in play. To into solutions, and I hope his words inspire you in a meaningful
innovate forever is not an aspiration; it is a design specification. It and profitable way.
is not a strategy; it is a requirement. Amanda Conger, Executive Director


6 PROFILES WINTER 2021

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The Evolution

OF BUSINESS
Outsourcing












CHOOSING OUTSOURCING OVER AN IN-HOUSE SOLUTION by Joe Knobbe
When Amanda Conger Randy doesn’t outsource pre-finished components/doors
approached me about the because custom finishing is part of what makes the company
2021 theme, we talked about unique; the business often provides whole-house trim packages
the ways that businesses that they pre-finish as well. Randy’s has a full-time finisher on
can evolve and overcome staff.
challenges — whether
external, such as COVID-19 They also outsource some drawer boxes from CCF.
and recession, or internal, like On some projects (often for insurance claims), they outsource
family changes or financial hits. face-frame cabinet components from Cabinotch. They like the

I immediately thought of one of the most effective fast lead time, low cost, and efficiency, and Niewind says this
game-changing strategies I’ve seen in my decades in the allows them to take on projects they would normally have to
industry: Outsourcing. pass on due to short turnaround times.
Many people are attracted to woodworking and its many Randy is currently outsourcing an entire kitchen to another
offshoots because they love the craft and tradition. They love CMA member — the job called for frameless, high-gloss acrylic
making things with their hands. panels, and the shop doesn’t have an edgebander.
Sometimes this translates to woodworkers taking what you The company has had experiences where outsourcing didn’t
might call a “purist” approach, committing to their products work out well. At one point, Randy’s took on commercial
being entirely made in-house.
jobs, but subbed the work out. Unfortunately, the sub proved
I understand the motivation, but most people who want to to be undependable so Niewind decided to stop taking on
make a living in this industry have to take a hard look at the commercial jobs and stick with a focus on residential.
philosophies they brought into their businesses and recognize
which ones are holding them back — or pulling them under. Matt Krig

Early in my career, I worked with a company that made Northland Woodworks — Blaine, MN
everything. It’s mind-boggling to think back on the Krig’s outsourcing strategy is one that many CMA members
time-consuming lengths we would go to for a single project. take advantage of.
Although the company had many talented craftsmen, it was “I outsource all of my problems and questions to this amazing
always struggling financially and eventually shut down. With the service called the CMA,” Krig says. “The turnaround time and
benefit of hindsight and experience, I can say with confidence
that its refusal to outsource was one of the major reasons it quality is always on point and leaves me wondering how they
failed (not focusing on sales was its other Achilles heel). do it. The CMA has many locations throughout the country
and is continually growing. Its people are all super helpful and
Fortunately, you don’t have to take my word for it. Here are
insights from other CMA members who share their business friendly no matter what I need or who I get ahold of.
models related to outsourcing. “If you haven't tried outsourcing your issues, I'd highly
recommend trying it,” he adds. “I know I’ll never solve my own
Randy Niewind problems again.”
Randy’s Cabinets and Woodwork — Grand Rapids, MN Although Krig's take on outsourcing may sound a little
Niewind has been in business since 1999 and has been light-hearted, he says he couldn’t be more serious.
outsourcing since 2003; 95 percent of his work involves
face-frame cabinets. He uses doors from Walzcraft and “Our company has way less overhead as a result of the advice
outsources anything you need a shaper or molder for, such as and counsel we’ve gotten from fellow members and through
corbels, crown molding, legs, and turnings. CMA shop tours and educational events.”

8 PROFILES WINTER 2021

THE EVOLUTION OF BUSINESS: OUTSOURCING


MORE THOUGHTS ON OUTSOURCING


Many of us believe we can do things better, faster, Everyone knows it’s a challenge to find skilled employees.
and cheaper than the competition. With decades There’s a really great way to get around this problem, and I’m
in the business, I now get that are many ways to do sure you know what I’m going to say. Outsource to get that
it better, faster, and cheaper — ways that allow you skilled labor you need! Subcontractors can step in and help
to leave work at a decent hour and have weekends with your immediate need.
free to spend with your friends and family.
Outsourcing is one of those time-saving strategies.
Outsourcing can also be the difference between saying “yes”
or “no” to new opportunities. I’m sure you’ve fielded calls from
Just as we need to free up hours for our lives people who want a project done in a month or two when you
outside work, we need more time to do strategic have no availability for several months. You probably tell these
planning that will help us ensure that we’re customers that you can’t help them. But what if you had a list
on track and profitable. The reality is that our of reliable subcontractors and quick-turnaround vendors you
day-to-day work often eats up that planning time. could call? Then you could outsource some or all of the project
So we tread water and keep putting off those so you didn’t have to turn it down. That one prospective
crucial opportunities to evaluate where we are client could translate to repeat business and referrals to
and figure out how we can improve. Outsourcing more clients. Outsourcing can give you the power to say yes
can help you make time for that all-important — increasing your sales volume while controlling your costs.
assessment and planning that only you can do. (Randy Niewind refers to using this strategy in his story.)


Tracy Yarborough Cristofir Bradley

Maple River Woodworks — Coward, SC Cristofir Bradley Cabinetry — Memphis, TN
Tracy Yarborough’s shop has transformed from a one-man Bradley, who has been in business for 11 years and now
cabinet shop to a five-man door shop that does occasional works as a “one-man band,” has always outsourced all
kitchens and baths. That evolution led him to outsource cabinet doors, drawer fronts, and drawer boxes.
most of his cabinet parts. There was a good reason for that: He doesn't have the
equipment to make his own.
“I use Cabinotch whenever I can,” he says. “Dovetail Recently, Bradley has outsourced pre-finished doors and
drawer boxes are cheaper to buy than to build, too. I fronts with good success. In the past year, he started
also outsource all onlays and decorative items, and most outsourcing all of his cabinet boxes (Cabinotch). He says
molding is outsourced as well. The same goes for all he will continue to do that because it frees him up to sell
interior storage solutions — for trash, spices, cutlery more and have more free time.
inserts, etc.” He has also started outsourcing his installs to a highly qualified
Yarborough has started outsourcing some prefab team so he can remain productive in the shop. (Bradley has
cabinetry, too. He carries the JSI line and a line of Polish- had up to two full-time employees in the past; now he just
hires extra help on a one-off basis when he needs it.)
supplied unfinished cabinets for those who want a custom
paint or stain color. Why did Bradley see outsourcing as a great strategy? He
says what he learned through the CMA was the single
He echoes Krig’s thoughts about tapping into the outside largest influence in his decision to begin outsourcing
help available from the CMA. cabinet boxes, and his other outsourcing choices flowed
from that positive experience.
“I most likely would not still be in business today if not for
the outsourced advice and help I have received from many No matter what your philosophy may be, it’s the bottom
CMA members over the years,” he says. “Some of them line that tells you if your strategies are working. Bradley
reports that his business is more profitable now than it’s
never knew they helped me. I took ideas from a thread ever been even though he has a solo operation.
or two [in the forums] and applied them to my business. I hope this has given you valuable food for thought about ways
Thanks to all who participate in the CMA forum: You never that outsourcing could help your business. If you have stories
know who you may inspire to make a change for about how outsourcing has helped you, please share that
the better." information on the CMA forums so it can help fellow members.



CABINET MAKERS ASSOCIATION 9

A CENTURY OF





INNOVATION








by Carla Atkinson




























The Helmitin story began in Germany more than 100 years ago in Montreal, Canada, in 1982. He sold the company to ITOCHU
when the Paul Heinicke Chemische Fabrik und Helmitin Werke International in 1998.
was established in Erfurt, Germany, in 1919.
The company now known simply as Helmitin continues the
Founder Paul Heinicke began the business as a proverbial mission that Paul Heinicke had from the beginning: Harnessing
garage start-up selling adhesives, cleaners, primers, and the latest technology, understanding the industries it serves,
finishes to the European footwear industry, but it grew quickly. and providing exceptional service to all of its valued customers.
Its first manufacturing plant making shoe adhesives opened
in Erfurt in the 1920s, and other facilities followed in The CUSTOM SOLUTIONS
Netherlands and in Pirmesans, Germany. In the 21st century, Helmitin sees its value proposition as
Paul Heinicke died in 1946, and his son, Helmut, took over the offering solutions based on leading-edge technology while
business. In 1959, Helmut Heinicke opened manufacturing providing personalized, dedicated service for its customers.
plants in France and Toronto, Canada; a plant in Olive “We’re very different from many competitors in our industry,”
Branch, MS, was opened in 1979. In 1981, Heinicke sold the says Mike McCormick, Director of Industrial Sales. “We
European operations engage with our customers to understand their needs and
and focused his time expectations and strive to be a responsive and trusted partner.
on North America, We have the flexibility and expertise to help customers
opening another plant
problem-solve and find just the right solution.
“If customers are trying to decide
which way to go, we can show
We have a ‘can do’ culture, and we do them a series of options,” he says.
it with respect and appreciation of
our customers and each other. “People come to us all the time
and say, ‘We need to put these two
— Adrian Holzscherer products together, and here are the
Adrian Holzscherer
requirements that have to be met.’”

10 PROFILES WINTER 2021

ASSOCIATE OF THE QUARTER
HELMITIN ADHESIVES







Here’s a typical hypothetical scenario: A customer needs to the fact that his specialty has been adhesive products for
bond a specific species of wood to another material with an the woodworking industry. “We believe our adhesives for the
adhesive. The adhesive may need woodworking industry are the best
to withstand specific temperatures, out there,” he says.
moisture, bond strength, UV We have the flexibility and expertise Helmitin joined the CMA last year
light, etc. The customer may to help customers problem-solve and as an associate member in order to
have to meet certain regulatory find just the right solution. build more relationships within the
considerations required in its
region. The method of application is — Mike McCormick industry.
also very important; in some cases, “I like what Amanda [Executive
it is predetermined by the customer Director Amanda Conger] is doing
so Helmitin must work within those capabilities. and what the CMA is all about,” McCormick says. “I love the
Helmitin’s team will analyze the request and present the tours and opportunities to connect with customers and others
customer with a couple of options; after working through in the industry. I share these experiences with the team, which
those, they will settle on a final strategy. benefits everyone.”

“There’s a lot of lab work involved,” says
McCormick. “Our lab staff has a great depth
of knowledge in many different technologies
and chemistries, and it’s unbelievable what
they can do. Raw materials and technology
are always changing, so we are never content
with the status quo. We take new materials
and see if we can make something better; it’s
very common for us to take something from
nothing and develop it into something big.”

WOODWORKING CONNECTIONS
Mike McCormick says he is proud to be a
second-generation “glue salesman,” and of Germany – 1947






















Erfurt, Germany – 1934


CABINET MAKERS ASSOCIATION 11

ASSOCIATE OF THE QUARTER: HELMITIN ADHESIVES There’s a ShopBot for every size project.





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CROSSING BORDERS
Despite its beginnings across the Atlantic,
Helmitin now concentrates on customers in
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and in Olive Branch, MS.
In the fall of 2020, the company had a Select models ready to quick ship. ShopBot tools are designed, built, and supported in the USA.
100th-anniversary celebration, and President
Adrian Holzscherer looked back at the
company’s history in a speech that covered
the company’s growth, accomplishments
and even one bit of trivia about an
“infamous” Helmitin creation many will
recognize.

“From its beginnings as a shoe adhesive
supplier, we grew into many new markets Toronto, Canada – 1960s
such as construction products used
for floor and roof installation; marine “Helmitin is a story of perseverance
and airplane interiors; train floors; and determination [that] could
automobiles; woodworking, such Our lab staff has a great depth only have been accomplished with
of knowledge in many different
as kitchen cabinets, countertops, technologies and chemistries, and dedicated, hardworking, and proud
[and] furniture; and many other it’s unbelievable what they can do. employees such as we have today.”
specialty products,” Holzscherer Holzscherer says it’s been
said in his speech. “Because of this, — Mike McCormick a privilege to be part of the
our products have ended up in company’s evolution during its
many interesting and even famous North American chapter.
places [such as] World EXPO exhibits and pavilions; the EPCOT “Its amazing to think I’ve been at Helmitin for 27 years,” he
Center; the UN building in NY; and even on the US space says. “I believe that speaks to the joy and challenges that have
shuttle — so we can actually say our glue has kept me engaged with our awesome team and customers over
been to space. We even created one of the more infamous the years. We have a ‘can do’ culture, and we do it with respect
products — spray-on popcorn ceilings in the early 1970s. and appreciation of our customers and each other.”

12 PROFILES WINTER 2021

There’s a ShopBot for every size project.






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with Automatic Tool Changer
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big-iron CNC machines. Our tools
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and have the ability to do
so in an array of materials:
wood, MDF, plastics, foams, vinyl, and
non-ferrous metals, like aluminum.
See our full line of tools at ShopBotTools.com.
Then give us a call at 888-680-4466. We’ll find
the tool that works best for your needs.







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CABINET MAKERS ASSOCIATION 13

14 PROFILES WINTER 2021

FEATURED SHOP
HEARTWOOD CUSTOM WOODWORKS





Mountain Majesty








by Carla Atkinson




Second-generation woodworker Carl Jordan has a motto about “Dad was born in
how to be happy in your work: “Do the work that you love for Germany and learned the
the kind of people you like to work for.” trade of cabinet-making

We’ve probably all heard the first part of this advice: It’s ideal to as a boy,” he says. "He
find work that you love. But the idea that you should be picky did the traditional
about who you do that work for is less common. Many of us are apprenticeship, became
wired to think that getting customers through the door is the a journeyman and then
goal — that a paying customer is a good customer. a master cabinetmaker
But difficult customers can make your days miserable and cost and emigrated to the US.
you money in the long run, so Jordan has no qualms about his He was involved in other
philosophy. professions throughout Janet & Carl Jordan
his life, but he always
“I interview them just as they’re interviewing me,” he says. “I
have my ‘gut indicator’ when I talk to a potential client. Do they had that woodworking experience to fall back on — and he did,
meet the profile of a client I like to work with? Some people do, many times.”
and others definitely do not. Trust your gut.” Jordan’s father settled in the Chicago area when he came to
the US, and later moved the family to Colorado, which is where
Jordan grew up.

Every year or two, the business “My dad made a lot of the furniture in our house,” he recalls,
seemed to grow one way or another, “and I was often in his shop, playing with his tools and making
leading to where we are today. things. That was my initial spark.”
— Carl Jordan But when he headed off to college, Jordan’s plan was to
become a landscape architect, not a woodworker. A couple of
years in, he decided not to finish college and headed back home

Jordan has built a satisfying, successful business in part by to the Eagle Valley.
following that simple rule of thumb. With the help of his wife “Vail and Beaver Creek ski resorts are at the upper end of our
and business partner Janet, he has parlayed his family’s long valley, and one valley over is the Roaring Fork Valley, home of
tradition of woodworking craftsmanship into Heartwood the Aspen ski resorts,” he says. “So needless to say, I became a
Custom Woodworks in beautiful Eagle, Colorado. ski bum for a season or two.”

AN EARLY START Then one day, a German cabinetmaker friend of his father’s
Carl Jordan has been around workshops for as long as he can showed up at the ski shop where Jordan was working and asked
remember. if he’d like to help with some projects.

CABINET MAKERS ASSOCIATION 15

That opportunity morphed into a traditional apprenticeship, in Colorado, but it has also completed projects in Florida, Texas,
and in 1983, Jordan became his mentor’s partner, an California, Utah, and Wyoming.
arrangement that lasted for several years. In 1992, he was “Custom cabinetry is our specialty, but we also do custom
inspired to open his own business. furniture and custom millwork, such as paneling systems, doors,
“My wife became the bookkeeper, and I was in the shop,” he and trim,” Jordan says. “The building community is fairly small,
remembers. “When you’re small like that, you wear all the hats. so there are contractors we’ve worked with for a long time who
I would go to a job site in the morning, do field measuring, meet know the kind of work that we do, and they bring that client to us.”
with clients, and what-not. I’d come back to the shop in the When Jordan first began his woodworking career, homes in
afternoon and work late into the night to keep up. We did that the area were more rustic, featuring distressed woodwork and
for about a year and realized that the volume of work coming other cabin-like design elements.
our way meant we needed to hire some employees. “In recent years, it’s shifted to more of what’s usually called
“Every year or two, the business seemed to grow one way or mountain contemporary — clean lines, but the wood has
another, leading to where we are today,” he says. “We own our textures or the finishes are unique and blend in with the other
own shop, and we have about 16 employees.” elements that are in the home,” he says.
“In the 90s, everything was hand-scraped — a real Craftsman
HIGH-END MEETS MODERN IN THE MOUNTAINS look,” Jordan recalls. “We still do that occasionally, but now
Heartwood’s location is a built-in advantage of sorts. you see a lot of wire-brushed or nylon-brushed textures to give
“We’re in a unique part of the country,” Jordan says. “With the woodwork that burnished look. We’re also using a variety of old
resorts at Beaver Creek, Vail, and Aspen, we get a clientele who school and new school finishes. These techniques enable us to
can afford the kind of work we do. They definitely have a little create a range of color that has a lot of depth and durability —
more fun with these vacation homes than they would if it was more so than putting a stain over the wood that can mask the
their only home. There’s a lot of woodwork involved in each beauty.”
project; shops in other parts of the country may only see one or CHOOSING A LANE
two jobs like that in a year.” In the early years of the business, Jordan says he was proud
Heartwood has produced fine custom woodwork for projects of saying the company would make anything and everything in
in Vail, Beaver Creek, Aspen, Steamboat Springs, and elsewhere wood — that they were jacks of all trades.

16 PROFILES WINTER 2021

FEATURED SHOP: HEARTWOOD CUSTOM WOODWORKS

“We carried that mindset all the way into the late 2000’s,” Beyond those basics, you have to master the art of selling and
he says, “but when the Great Recession hit, things changed. strategy.
We were doing whole house packages, where we did all the • Know your true costs and learn how to price your work,
cabinetry, doors, and trim, and it really put a strain on our which is a crucial part of selling. “Profit is not a nasty word,”
business to be that diverse. We were not big enough.” Jordan says. “You have to make a profit in order to succeed
They decided it was time to rethink their business model. and carry on. That profit allows you to grow.”
• Get new machinery and stay competitive. “When I started,
“You see shops that only do doors or only run trim or cabinets,” it was all classic woodworking machines and hand-crafting.
he says, “and the Great Recession got us to see that our We still do a lot of hand-crafting but we’ve also invested in
wheelhouse was cabinetry. We still take on a few non-cabinetry technology such as a CNC router, software packages, etc. It’s
projects — a special front-entry door, a unique ceiling, or a necessity to stay competitive and give your clients the best
paneled rooms where it’s all grain-matched veneers or the quality.”
doors have the grain running through them matching the
paneling. We’re well-suited to those kinds of special projects.”
That lesson is one he now shares with people who are starting
out, advising them to think from the very beginning about how
big or small they want to be and make their business decisions
accordingly.

In short, he says, “be careful of taking on too much.”
Starting a business is not for everyone, and it can be tough to
acknowledge that if you’re dreaming of being your own boss.
“There are a lot of skilled woodworkers out there, but
someone who is a great craftsman may not be such a good
business person,” Jordan says. “We have spawned many
shops started by employees who worked here. Some are
still in business today, and others realized, ‘Hey — my love
of woodwork is one thing, but taking that and trying to be a
businessman is not the right fit.’”

For those who do go out on their own, he has advice about the
business nuts and bolts:
• Learn the language of business and bankers. It’s a whole
different skill set.
• Hire a great accountant and pay your taxes.
• Pay your bills on time.
• If you’re not good at the paperwork and managing the
general bookkeeping, hire someone to handle that. “Even
if you supply someone with a beautiful kitchen, sloppy
bookkeeping and poor habits can reflect as badly on you as
poor woodwork quality.”
• Put your agreements in writing. “The days of the handshake
deal are definitely gone. There are clients we’ve worked with
for years and have a lot of verbal communication with, but
we still execute contracts with one another. They may agree
with you at that moment, but things change — and there’s
always the possibility that you may be dealing with someone
else down the road. If something goes wrong, you have the
contract to fall back on.”

CABINET MAKERS ASSOCIATION 17

FEATURED SHOP: HEARTWOOD CUSTOM WOODWORKS










































This four-story 8’ by 8’ elevator tower for a single family residence is a project Heartwood takes special pride in.

All of those elements are important, but you also have to be “We were members of Architectural Woodwork Institute’s
resilient, Jordan says. There are going to be tough times, and local Colorado chapter from 2002 through 2016,” Jordan says.
if you’re willing to look for the lessons in those experiences, “There was a lot of good information there, but it always felt
even the worst times can turn into like we were the small fish in the big
opportunities to make your business pond.”
better and stronger.
Profit is not a nasty word. You Most of the members were bigger
And of course, along with all of that have to make a profit in order companies with hundreds of
advice, he recommends following that to succeed and carry on. employees, he says, and the AWI is
short, simple guideline: Do the work — Carl Jordan
you love for people you like to work for. geared to that.
“Grant Goddard, who is my general
THE RIGHT FIT manager and one of my engineers,
Heartwood joined the CMA after being in another industry went to a seminar the CMA had at one of the woodworking
group for many years.
shows,” Jordan says. “He came back and said, ‘Hey, we’ve got
to check these guys out. They seem to line up with what we’re
about.’ ”
They joined and started participating in CMA events.

“When we started meeting other members, it was like meeting
us!” he says. “They spoke our language. It immediately felt like
home. Everything was so relevant to us. Sometimes you feel
isolated in your business: Are we doing things right? Then you
meet others who are facing the same things, and you realize
we’re all in this together.”

18 PROFILES WINTER 2021

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CMA CONNECTIONS





Networking in the Northeast




Ask members the best thing about being in the CMA, and
they’re sure to tell you that it’s the chance to get to know
and learn from other others. At a time when in-person
trade shows and regional events aren’t happening, our
members are making connections on their own.
Leland Thomasset hosted a small gathering at his shop,
Taghkanic Woodworking in Pawling, NY, on Sept. 29 and
invited people from other area shops, including fellow
CMA member Brian Clancy. Representatives from Hafele
came by to show everyone the company’s Loox5 lighting
demo van.

Have you made a CMA connection you’d like to share?
Tell Executive Director Amanda Conger about your
experience and you, too, could be featured in a future
issue of PROfiles.





Praise for the webinar program HOT TOPICS IN THE FORUMS

Here are a few threads that generated a lot of interest
“Thank you so much for the information you share!
It’s startups like me who really appreciate it. I’m recently; if you’ve ever had these issues, plug the headlines
below into the search box on the Forums page to look up
trying to avoid as many mistakes as I can by learning these threads.
from people who have made them and are kind
enough to share!” HEALTH INSURANCE GROUPS
— Chaya Wieder, about Sean Benetin's webinar A member gearing up to offer health benefits to his
"The Art of Pricing Profitably" employees got advice and personal examples of health care
options from other shop owners.

SCM BANDER PROBLEM
“Thanks, Sean, for being so generous and sharing A member stymied by a sudden malfunction with his
much of what you have learned over the years. Has edgebander got a response with detailed troubleshooting
been a tremendous help. ” suggestions in less than an hour. That advice helped him
— Dan Brantner, also commenting on solve the problem — fast and free!
Sean Benetin's presentation
CNC — 4X8 — CUTTING ISSUES
A member trying to identify the source of a CNC problem
“Thanks for sharing your wisdom with us. Another found out that he was far from alone — several fellow
huge benefit of the CMA!” members shared their similar struggles and offered up quite
a few theories and suggestions that proved helpful.
— Adam Rose, about Joe Knobbe's presentation
"Working with Architects & Designers" Finally, over on the Current Webinars thread, there were
several detailed, helpful posts about whether to charge for
If you missed any of the webinars, the recorded version and presentation drawings — sparked by CMA member Joe Knobbe’s recent
materials are available at www.cabinetmakers.org/webinars presentation, “Working with Architects & Designers.”


20 PROFILES WINTER 2021

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GENERAL MEMBERS * denotes Century Club Member


57st Design Bledsoe Construction Case By Case Cabinets Counter Tech Inc.
Chicago, IL Nampa, ID Norwood, MA Keene, NH
www.57stdesign.com www.thebledsoegroup.net www.casebycasecabinets.com Member Since October 2020
Member Since May 2020 Member Since February 2018 Member Since May 2004 * Counterpoint Cabinetry, Inc.
Accent Woodworking Inc. Blew Woodworking Castleman Carpentry, LLC Wilmette, IL
Largo, FL Farmington, AR Berryville, VA www.counterpointcabinetry.com
www.accentwoodowrking.com Member Since July 2020 www.castlemancarpentry.com Member Since April 2018
Member Since September 2020 Board Foot Company Member Since June 2014 * Country Cabinets
Advanced Cabinet Doors Kalamazoo, MI Centorbi Northfield, MN
Lyman, SC www.boardfootco.com St. Charles, MO Member Since May 2017
www.advancedcabinetdoors.com Member Since February 2018 www.centorbi.com Covenant Millwork Inc.
Member Since March 2017 * Bob Goeb Custom Cabinet Member Since October 2020 Louisville, GA
Alcorn's Custom Woodworking Inc. Wilton, CA Chandler Cabinets www.covenantmillwork.com
Member Since June 2011
Reidsville, NC www.bobgoebcustomcabinets.com Pilot Point, TX
www.alcornswoodworking.com Member Since September 2018 www.chandlercabinets.net Creative Cabinetry Plus
Member Since March 2018 Braaten Cabinets Member Since June 2017 * Crestwood, KY
Member Since March 2011
Alpine Custom Homes Fargo, ND Chester Cabinet Co. Creative Concepts in Woodworking
Great Falls , MT www.braatencabinets.com Bend, OR Alton, NH
www.alpinecustomehomes.net Member Since August 2020 Member Since February 2018 Member Since September 2020 *
Member Since December 2016 BRW Group LLC Chris Kovacs Designs
Amberleaf Cabinetry Knoxville, MD Groton, MA Cresta Fine Cabinetry
Burlingame, CA
Chicago, IL Member Since February 2018 * www.chriskovacsdesigns.com Member Since September 2020
www.amberleafcabinetry.com BRW Group LLC Member Since May 2006 Cristofir Bradley Cabinetry
Member Since April 2017 * Monroe, NY Christian Andre Design Memphis, TN
American Outdoor Cabinets Member Since August 2020 Spring Hill, TX www.cristofirbradleycabinetry.com
Bradenton, FL Buckeye Custom Cabinets & www.christianandre.com Member Since September 2016
www.outdoorcabinets.com Closets Member Since July 2020 Crooked Oak
Member Since July 2020 Columbus, OH CHW Cabinetry Broadview, IL
American Yacht Restoration www.bccandc.com Lexington, SC www.crookedoak.com
Member Since August 2020
www.chwcabinetry.com
Mangonia Park, FL Member Since January 2013 Member Since January 2020 *
www.americanyachtrestoration.com Burruss Cabinets Inc. Crown Cabinetry
Member Since September 2016 Cumming, GA Circle Three Designs Independence, MO
Anderson Cabinet & Carpentry www.burrusscabinets.com Raritan, NJ www.cabinetsbycrown.com
www.circlethreedesigns.com
Member Since March 2020
dba Blue Mountain Millwork Member Since August 2019 Member Since April 2018
Rigby, ID C & C Custom Builders, Inc. Crown Stair
Member Since September 2020 Green Bay, WI CK Valenti Designs, Inc. Lexington, KY
Artisan Custom Woodwork www.candccustombuilders.com Chandler, AZ www.crownstair.com
www.ckvalentidesigns.com
Member Since November 2005
Jefferson Hills, PA Member Since August 2007 Member Since March 2020
www.artisancustomwoodwork.com Cabinet Concepts By Design Curtis Cabinetry
Member Since September 2020 Springfield, MO Clancy Woodworking LLC Georgetown, MA
Sherman, CT
www.curtiscabinetry.com
Member Since August 2011 *
Artisan Woodmasters www.clancywoodworking.com Member Since September 2002
Sausalito, CA Cabinet Designs Member Since October 2015 *
www.artisanwoodmasters.com Gallatin, MO Custom Creations, Inc.
Member Since January 2020 www.cabdes.com Claro Cabinet Manufacturing Inc. Nicholasville, KY
www.customcreationsky.com
Member Since June 2006 *
Winchester, ON Canada
Artistic Visions Cabinetry Cabinet One Inc. www.clarocabinet.com Member Since October 2013
Mayer, MN Clarkston, MI Member Since August 2018 Custom Creative Furniture
Member Since September 2020 www.cabinetoneinc.com Classic Woodworks Lawrenceville, GA
Atlantic Woodworking LLC Member Since March 2011 Sabetha, KS www.cabinetsbytom.com
Sag Harbor, NY Cabinet Solutions & Innovations - CSI Member Since January 2008 Member Since January 2013
www.atlantic-woodworking.com Tulsa, OK Closet Butler Custom Wood Interiors Inc.
Member Since October 2020 www.csi-tulsa.com Pompton Plains, NJ Monroe, GA
Azure Cabinets Member Since September 2018 www.closetbutler.com www.customwoodinteriorsinc.com
Nashville, TN Cabinetry by Design Member Since October 2018 * Member Since March 2018
www.azurecabinets.com Deer Park, NY Coastline Cabinetry LLC Danlee Wood Products
Member Since July 2008 www.cabinetrybydesign.biz Coupeville, WA Forreston, IL
B.C. Cabinets Member Since April 2001 * Member Since June 2019 * www.danleewoodproducts.com
Anaheim, CA Cabinetry Plus Cobra Cabinetry Corp. Member Since February 2019
Member Since July 2020 Columbus, WI Bronx, NY Danzo Group
Baynham Custom Cabinets www.cabinetryplus.com www.cobracc.com Baldwin Park, CA
www.danzogroup.com
Shelburne, VT Member Since February 2020 Member Since August 2017 * Member Since September 2015
www.baynhamwood.com Cafe Millwork LLC Colorado Cabinet Makers LLC
Member Since June 2016 Baltimore, MD Loveland, CO Deco-Ply Cabinets Inc.
Kailua, HI
Benchmark Woodworks Co. www.cafemillwork.com Member Since September 2018 Member Since August 2019
Delaware, OH Member Since August 2020 Columbia Construction Corp. Deer Park Cabinetry & Furniture
www.benchmarkwoodworks.com Capitol Custom Cabinetry Jackson, MO Sharonville, OH
Member Since September 2020 Alexandria, VA www.columbiaconst.com Member Since November 2020
Bespoke of Winchester www.capitolcustomcabinet.com Member Since February 2018 * Detail Woodworking
Winchester, MA Member Since May 2020 Commercial Caseworks LLC Billerca, MA
www.bespokeofwinchester.com Carpenter's Fine Woodworking Burton, MI www.detailwoodworking.com
Member Since February 2020 Vista, CA Member Since October 2020 Member Since October 2020
BKI Woodworks Member Since August 2017 Conestoga Valley Custom Kitchens, Inc. Detroit Woodworking
Boulder, CO Carriage Hill Cabinet Co. Narvon, PA Saint Claire Shores, MI
www.bkiwoodworks.com Frederick, MD www.cvck.com www.detroitww.com
Member Since March 2018 Member Since September 2013 Member Since September 2008 * Member Since March 2020
22 PROFILES WINTER 2021

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GENERAL MEMBERS * denotes Century Club Member


Dibbleville Woodworks LLC G. Fasolt & Associates HWC Custom Cabinetry Koehn Cabinets
Fenton, MI Manchester, PA North Charleston, SC Brooksville, MS
www.dibblevillewoodworks.com www.gfasolt.com www.hwccustomcabinetry.com Member Since February 2018
Member Since June 2017 * Member Since September 2020 Member Since August 2006 * Komponents
Douglas Cabinet Co., Inc. Gaston & Wyatt LLC ICS Cabinets Oconomowoc, WI
Ruston, LA Charlottesville, VA Williston, FL www.komponents.com
www.douglascabinets.com www.gastonwyatt.com icscabinets.com Member Since July 2017
Member Since September 2006 Member Since September 2017 Member Since August 2020 Landes Woodworking
Dovetail Design Georgia Antique Reproductions Ideal Drawer Box, Inc. Lakeville, OH
Eau Claire, WI Acworth, GA Huntington Beach, CA www.landescabinets.com
www.dovetaildesignec.com www.garcabinets.net www.idealdrawers.com Member Since September 2020
Member Since January 2018 Member Since September 2020 Member Since March 2010 Landmark Contracting Corp
Dreamwood Designs Inc. Gillpatrick Woodworks Imperial Woodworking Company Maspeth, NY
Palatin, IL
Alpharetta, GA Overland Park, KS www.imperialwoodworking.com www.landmarkcontractingcorp.com
www.dreamwooddesigns.com www.gwoodinc.com Member Since March 2020 * Member Since August 2018
Member Since October 2019 Member Since January 2018 * Lange Customs
Dundee Remodel Glenn Pope Woodworking, Inc. Innovative Millworks Inc. Knoxville, TN
Traverse City, MI
www.langecustoms.com
Omaha, NE Santa Rosa, CA Member Since April 2019 Member Since October 2018
www.dundeeremodel.com www.gpwoodworkinginc.com
Member Since September 2018 Member Since December 2001 Interwest Wood Design Inc. Laville Cabinets
Grangeville, ID
Eden Oaks Gregory Paolini Design LLC Member Since September 2020 Baton Rouge, LA
Member Since February 2018
Colorado Springs, CO Waynesville, NC Ipswich Cabinetry Inc.
www.edenoakswoodware.com www.GPDWoodshop.com Ipswich, MA Letendre Custom Woodworks Inc.
Member Since September 2020 Member Since May 2017 * www.ipswichcabinetry.com Hobe Sound, FL
www.letendrewoodworks.com
Eldridge Wood Design Growth Ring Innovations Member Since May 2004 * Member Since October 2014 *
Stamford, CT Golden, CO Irwin's Furniture Restoration LSC Cabinetry Inc.
www.eldridgewoodesign.com www.growthringinnovations.com Phoenix, AZ San Jose, CA
Member Since February 2020 Member Since February 2018 www.irwinfurniture.com www.lsccabinetry.com
Eppley Building & Design Inc. Grzyb Woodworking Member Since August 2009 * Member Since September 2020
Hawthorne, NJ Fitchburg, MA J & L Trimworks LLC Lukach Interiors Inc.
www.ebandd.com www.gryzbwoodworking.com Morrison, CO Clifton, NJ
Member Since September 2020 Member Since February 2020 Member Since August 2009 * www.lukachinteriors.com
Eurowood Cabinets Inc. Hall's Edge Inc. J T Finneran Inc. Member Since March 2017
Omaha, NE Stamford, CT Fountain Valley, CA M.R. Brewer
www.eurowood.net www.hallsedge.com www.jtfinneran.com Portland, ME
Member Since August 2020 Member Since April 2005 * Member Since September 2020 www.mrbrewer.com
Everett Custom Woodworking Handcraft Cabinetry Inc. J. Aaron LLC Member Since February 2018
Hopkinton, MA White Plains, NY Snellville, GA McCall Cabinetry & Millwork Inc.
www.everettcustomwood.com www.jaaronwoodcountertops.com Hampstead, MD
Member Since March 2009 Member Since October 2020 Member Since March 2020 www.mccallcabinetry.com
Exclusive Woodworking Hardwood Artisan J. Miles Construction LLC Member Since August 2020
Waukegan, IL Friend, NE Shady Side, MD Meckel Custom Cabinets
Member Since September 2020
www.exwood.com Member Since October 2020 New Braunfels, TX
Member Since January 2005 * Hawaii Kitchen & Bath Inc. John C Hammann Contractor, LLC Member Since August 2019
Fairfield Woodworks Kailua, HI Williamstown, MA Meyer Custom Woodworking Inc.
Lancaster, OH www.hawaiikitchenandbath.com Member Since March 2010 Dubois, IN
www.fairfieldwoodworks.com Member Since October 2019 John Gillis Cabinetry www.meyetcustomwoodworking.com
Member Since November 2019 Heartwood Custom Woodworks Inc. Tupper Lake, NY Member Since September 2016 *
Fatto Su Misura LLC Eagle, CO www.adirondackcabinetmaker.com Middle Branch Woodworking
Hialeah, FL www.heartwood1.com Member Since November 2018 Old Forge, NY
Member Since October 2020 Member Since March 2018 * JWICO www.middlebranchwoodworking.com
Fedewa Custom Works HighCraft Cabinets Springfield Gardens, NY Member Since May 2014
www.jwico.com
Steamboat Springs, CO Ferndale, WA Member Since September 2020 Milarc Cabinets
www.fedewacustomworks.com www.highcraftcabinets.com Windsor, CO
Member Since February 2018 * Member Since January 2018 K & S Woodworks www.milarc.com
Member Since May 2019 *
Ferguson Home Group Hipp Cabinetry & Construction Lynden, WA Misty Mountain Woodworks Inc.
www.ks-woodworks.com
Houston, TX Buffalo, MN Member Since May 2018 *
www.fhghouston.com www.hippcabinetry.com Manhattan, MT
www.mistymountainwoodworks.com
Member Since March 2018 * Member Since February 2018 * Keith Smith Builders LLC Member Since March 2020
Greer, SC
Fine Wood Design Inc. Hoffmann Custom Designs Inc. www.keithsmithbuilders.com Mohler's Woodworking Inc.
North Ridgeville, OH Mundelein, IL Member Since October 2013 * West Alexandria, OH
www.finewooddesigninc.com www.hcdcabinets.com Kel's Custom Cabinets www.mohlerswoodworking.com
Member Since September 2015 * Member Since February 2014 Watertown, MN Member Since July 2020
Flint Creek Woodworks Inc. House of Hardwood Member Since September 2020 Monson Woodworks
Gentry, AR Los Angeles, CA Kessick Wine Storage Systems Palmer, MA
www.flintcreekwoodworks.com www.houseofhardwood.com Greenville, SC www.monsonwoodworks.com
Member Since October 2019 Member Since August 2019 www.kessick.com Member Since June 2019 *
Fox Woodworking Hub Custom Woodworks Inc. Member Since March 2019 * Moore Custom Cabinets
Kimberton, PA Pompano Beach, FL Kilgore Custom Woodworks Tolar, TX
www.foxwoodworking.com www.hubwoodworks.com Weaubleau, MO www.moorescc.com
Member Since January 2013 * Member Since September 2017 * Member Since September 2018 Member Since February 2019 *
Fulani Millwork Inc. Hughes Home Concepts KMA Storage Solutions MTB Artisans
Pittsburgh, PA Sequim, WA West Fargo, ND Wilmington, DE
www.fulanimillwork.com www.hugheshomeconcepts.com www.kmastoragesolutions.com www.mtbartisans.com
Member Since July 2020 Member Since April 2020 Member Since September 2016 * Member Since September 2014
W
I
24 PR O F I L E S WINTER 2021
24 PROFILES
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21
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800.573.5554 | VISIT US @ sames-kremlin.com 25
CABINET MAKERS ASSOCIATION

GENERAL MEMBERS * denotes Century Club Member


Nashville Modern Cabinetry Penta Associates Rigney Homecraft Sharpwood Cabinets & Fixtures Inc.
Franklin, TN Petoskey, MI Tullahoma, TN Eagen, MN
nashvillemoderncabinetry.com www.pentawoodworks.com Member Since August 2019 www.sharpwoodcabinets.com
Member Since September 2018 * Member Since January 2018 * Rivendell Woodworks, Inc. Member Since August 2020
Nekimi Cabinetry Perfect Design Cabinetworks LLC Concord, CA Shook's
Oshkosh, WI Aberdeen, NC www.rivendellwoodworks.com Blountville, TN
www.nekimicabinetry.com Member Since July 2020 Member Since August 2005 Member Since October 2020
Member Since September 2020 Perfection Custom Closets River's Edge Woodwork Sid Grinker
NEWwoodworks Niles, IL Passaic, NJ Milwaukee, WI
Farmington, NY www.aperfectcloset.com www.rewnj.com www.sidgrinker.com
www.newwoodworks.com Member Since November 2019 Member Since August 2020 Member Since June 2020
Member Since June 2017 * Periwinklers LLC Rockwell Diversified Woodworks Simon's Custom Cabinets Inc.
Nightengale Cabinets Tarpon Springs, FL Sheridan, IN Maurice, LA
Member Since February 2018 *
Leland, MS www.periwinklers.com Member Since April 2008
www.nightengalecabinets.com Member Since February 2018 * Romaniello's Custom Construction Sofo Kitchens
Member Since July 2006 * Phoenix Woodworking Flemington, NJ Maple Ridge, BC Canada
Member Since October 2014
Northshore Custom Woodworking Woodstock, IL www.artisticwoodworkusa.com Soldavini Construction
Ipswich, MA www.phoenixwoodworking.com Member Since September 2018 *
Member Since October 2017 Member Since October 2012 Royal Cabinet Company Chico, CA
Member Since December 2019
Norvell Inc. Pioneer Wood Designs Bound Brook, NJ Solutions Inc.
Slidell, LA Winkler, MB Canada www.royalcabinet.com Knoxville, TN
www.norvellinc.com Member Since October 2020 Member Since September 2016 * Member Since September 2020
Member Since September 2018 Premier Builders, Inc. RP Woodcraft Southall Architectural Millwork
OGB Architectural Millwork, Inc. Georgetown, MA Sparks, MD Thompsons Station, TN
Albuquerque, NM www.premierbuildersinc.net www.rpwoodcraft.com www.southallarchitecturalmillwork.com
Member Since April 2001 Member Since May 2008 * Member Since June 2005 Member Since August 2019
Ogee Millwork Premier Custom Carpentry Rusterholz Woodworking Southside Workshop Inc.
Richmond, CA Spring Hill, FL Freehold, NJ Brooklyn, NY
www.ogeemillwork.com www.premier-db.com Member Since October 2018 www.brownstonedoors.nyc
Member Since February 2019 * Member Since October 2020 Ryan Mathern Custom Furniture Member Since July 2020
Olde Saratoga Millwork Premier Woodworking LLC Atlanta, GA Spencer LLC (dba Spencer Cabinetry)
South Glens Falls, NY Brick, NJ www.ryanmathern.com Monroe, WA
www.oldesaratogamillwork.com Member Since October 2020 Member Since September 2020 www.spencercabinetry.com
Member Since April 2006 Priebe's Creative Woodworking Salon Interiors Member Since February 2013
ORB Sourcing Solutions LLC Benton Harbor, MI South Hackensack, NJ Stanisci Design & Manufacturing
Carmel, IN www.priebeswoodworking.com www.saloninteriors.com Oxford, MI
Member Since September 2020 Member Since September 2012 * Member Since April 2009 * www.wood-hood.com
Orr Custom Cabinets Prodatec Sarandi Manufacturing Member Since February 2003
Norcross, GA Mexico, CDMX Mexico Broadway, VA Stone Creek Cabinetry
Member Since October 2019 * www.closetsacorde.com www.sarandimfg.com Brookfield, MO
www.stonecreekcabinetry.com
Osborns Mill c/o Hall Construction Member Since February 2020 Member Since October 2020 Member Since January 2018
Wall, NJ Progressive Wood Works, Inc. Sawdust Girl Inc. Stoney Creek Millwork
www.osbornsmill.com Rye, NY Clinton, TN Independence, VA
Member Since August 2007 Member Since February 2001 www.sawdustgirl.com Member Since July 2020
Outlaw Woodworks LLC Ramsey Cabinets Member Since March 2020 Stratis Industries
Three Forks, MT Amherst, VA Schiller Enterprises, Inc. (SEI) Centuria, WI
www.outlawwoodworks.com www.ramseycabinets.com Fredericksburg, VA www.stratisindustries.com
Member Since February 2018 Member Since February 2014 Member Since August 2002 * Member Since February 2019
Parks Custom Cabinets Randy's Cabinets and Woodworks Schrock Custom Woodworking, Inc. Stutler Cabinets
Chelsea, OK Grand Rapids, MN Toledo, IL Kingman, AZ
www.parkscustomcabinets.com Member Since August 2019 Member Since March 2008 www.stutlercabinets.com
Member Since February 2017 Ray's Cabinet Shop Scott Thompson Builders Member Since October 2013
Parts Cutter CNC Wakefield, MA Dorset, VT Suburban Laminating, Inc.
Danbury, CT www.rayscabinetshop.com www.stbuildersvt.com Melrose Park, IL
www.partscuttercnc.com Member Since April 2020 Member Since November 2020 www.suburbanlaminating.com
Member Since January 2017 Reeps Furniture SE Construction Member Since March 2020
Patrick Industries Lajeado, RS Brazil Katy, TX Summit Custom Woodworking
Elkhart, IN moveisreeps.com.br www.seconstructioninc.com Kankakee, IL
Member Since October 2020 Member Since October 2020 Member Since May 2017 * Member Since September 2020
Patzer Woodworking Inc. Regier Custom Woodworking Segale Bros. Superior Wood Products
Mitchell, SD Chadron, NE Hayward, CA Leavenworth, KS
www.patzerwoodworking.com www.warmthofwood.com www.segalebros.com www.superiorwood.net
Member Since March 2007 Member Since March 2008 Member Since November 2020 Member Since June 2010 *
Paul Downs Cabinetmakers Renaissance Woodworks Inc. Serenity Construction Swan Creek Cabinet Co.
Boone, IA
Bridgeport, PA Keymar, MD Waukee, IA www.swancreek.net
www.pauldowns.com www.renaissancewoodworksinc.com www.serenityconstructioniowa.com Member Since September 2016 *
Member Since February 2017 Member Since September 2016 Member Since November 2018 * Sylvester Custom Cabinetry
Pavo Corp Renonvar, fka National Restorations Seven Trees Woodworking Harrington, DE
Royston, GA Henrico, VA New Holland, PA www.sylvestercabinetry.com
Member Since July 2020 www.renovar.com www.seventreeswoodworking.com Member Since September 2018
Payne Bouchier Fine Builders Member Since February 2018 Member Since February 2018 * Symphony Kitchens Inc
Boston, MA RFM Custom Cabinetry Seville Woodworks LLC Toronto, ON Canada
www.paynebouchier.com Cumberland, RI Columbia, MO www.symphonykitchens.ca
Member Since August 2020 Member Since August 2019 Member Since October 2020 Member Since May 2020

26 PROFILES WINTER 2021

Ted Pancoast Woodworking Ultimate Cabinets Warsaw Custom Cabinets LLC Winchester Woodworks Corp.
Kettle Falls, WA Collinsville, OK Warsaw, IN Baconton, GA
Member Since August 2017 www.ultcab.com www.warsawcustomcabinets.com www.winchesterwoodworks.com
The Cabinet Maker Member Since May 2019 * Member Since February 2018 * Member Since July 2019
New Berlin, WI Vaughn Interior Concepts Watson Brothers WNY Woodworks
www.thecabinetmakerwi.com Dayton, OH Middleton, MA Akron, NY
Member Since May 2007 www.vaughninteriorconcepts.com www.watsonbrothers.com Member Since March 2020
The Old Home Place Member Since August 2016 Member Since June 2019 * Wolter's Custom Cabinets
Buhl, ID Versatile Cabinet & Solid Surface, Waverly Cabinet Evansville, IL
www.southernidahocabinets.com Inc. Auburn, IL www.wolterscustomcabinets.com
Member Since October 2020 Logansport, IN www.waverlycabinet.com Member Since October 2014 *
The Woodworking Shop LLC www.versatilecabinet.net Member Since September 2020 Wood Products Northwest Inc.
Member Since October 2014
Maimsburg, OH Waymaker Designs LLC Ellensburg, WA
www.thewoodworkingshop.com Vertex Group Stonewall, TX www.wpnwinc.com
Member Since July 2011 Tempe, AZ www.waymakerdesigns.com Member Since March 2018
www.vertexaz.com
Tim Lucas Custom Woodworks Member Since August 2020 Member Since October 2020 Woods Works
Bell, FL Vigilant Inc. Westside Designworks Beulah, ND
www.tclw.us Colorado Springs, CO
Member Since July 2016 * Dover, NH www.wsdesignworks.com www.woodsworks.co
Member Since January 2017
www.vigilantinc.com
Timber Mill Wood Products Inc. Member Since June 2020 Member Since January 2018
Centerton, AR Village Gallery Whispering Pines Woodcraft Woodworks 360
www.timbermillcabinets.com Salem, MO Penn Yan, NY Brooksville, MS
Member Since November 2020 www.villagegallery.us www.whisperingpinespennyan.com www.woodwrks360.com
Top Grade Millwork Member Since June 2018 Member Since November 2017 Member Since June 2018
New Braunfels, TX VSI Custom Cabinets Inc. Whitney Wood Work YD Designs
www.topgrademillwork.com Lynwood, CA Amagansett, NY Brooklyn, NY
Member Since February 2020 home.vsiinc.biz www.whitneywoodwork.com www.yddesigns.com
Topp Line Inc. Member Since August 2009 Member Since May 2001 Member Since January 2020
Randolph, VA W.J. Homolka Cabinetry William's Handcrafted YosTrim Carpentry
www.blindstapler.com Manchester Center, VT Richmond, VA Campbellsburg, IN
Member Since July 2020 Member Since December 2019 * www.williamshandcrafted.com Member Since October 2020
TWC Architectural Mouldings Walker Woodworking Inc. Member Since May 2020 Zavarella Woodworking
Helotes, TX Shelby, NC Wilmington Woodworking Newington, CT
www.twcmouldings.com www.walker-woodworking.com Savannah, GA www.zavarellawoodworking.com
Member Since August 2020 Member Since February 2013 Member Since October 2018 Member Since November 2020





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616.698.7500 | www.stilesmachinery.com

EXECUTIVE DIRECTOR’S MESSAGE













EXECUTIVE DIRECTOR’S MESSAGE









Sticking together





Regarding evolution, did you know that early on, single cells stuck together?
Researchers explain that they did this to correct each other's mistakes; when the cells
were in a group, they could collectively do something that individual cells could not.



The theory of evolution is based on the idea that all and also in our online forums. Those of you who ask
species are related and gradually change over time. Now questions and provide input are helping others evolve
more than ever before this concept truly applies to the their businesses. By being willing to share what you have
CMA. As members, we believe that we are "related" to learned based on your own experiences, you are making
the others in the organization, and because of that, we an impact on others.
come together to help each other change. Let's continue to stick together. It's a good reminder that
The CMA has always focused on collaboration over you are not alone if you are part of the CMA. I am so
competition, but this unique quality has become proud to be a part of this amazing group of people.
increasingly obvious to me over the past year. It's been
evident in the members who have stepped up to share
their experiences during our weekly webinar program Amanda Conger






28 PROFILES WINTER 2021

Engineering progress
Enhancing lives






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CABINET MAKERS ASSOCIATION 29



CMA 5 20 ad 2019.indd 1 5/7/20 3:14 PM

CNC COMMANDER
DESIGN WORKSHOP
DESIGN PROFESSIONAL
DESIGNER







































EMPOWERING

CABINET MAKERS

TO SUCCEED



“We’re a custom home builder and custom wood
shop, so everything we do is different. KCD helped
us streamline the business so we can do more in a
shorter time with less people. It’s easy and has great
customer support. I’m completely satisfied; and if
I had to do it again, I would buy KCD Software.”
– BARRY CHASE, THE WEBHANNET CO.
(DESIGN-BUILT KITCHEN SHOWN)








KCD Software 3D rendering






Software You Can Build On. TM
Cabinet Makers Association
KCDsoftware.com I 508.760.1140





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KCD-CMA-WINTER-2020-21.indd 1 11/6/20 9:48 AM
KCD-CMA-WINTER-2020-21.indd 1


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