FEATURED SHOP: K & S Woodworks FEATURED ASSOCIATE: NewCNC VOL 24 ISSUE 2 SPRING 2024 PRO A PUBLICATION OF THE CABINET MAKERS ASSOCIATION FILES
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CABINET MAKERS ASSOCIATION 1 TABLE OF CONTENTS EDITOR Carla Atkinson www.atkinsonwords.com ON THE COVER: K & S Woodworks PROfiles is a quarterly publication of the Cabinet Makers Association (CMA). The CMA’s mailing address is PO Box 888678, Grand Rapids, MI 49588-8678. Visit www.cabinetmakers.org/leadership to contact our Executive Director and board members. The web page also lists past CMA presidents. ART DIRECTION AND DESIGN Gilson Graphics www.gilsongraphics.com PRESIDENT’S MESSAGE 2 NEWS ROUNDUP 4 IWF 2024 show dates CMA education sessions at IWF 2024 Associate News FEATURED ASSOCIATE 10 NewCNC FEATURED SHOP 16 K & S Woodworks CONNECTIONS 24 Dark Horse Woodworks CMA’s original podcast series New members EXECUTIVE DIRECTOR’S MESSAGE 32 CERTIFIED REFORESTED
2 PROFILES SPRING 2024 PRESIDENT’S MESSAGE The headline above, “Learning for good,” can be read two ways. First, I believe learning new things always leads to good outcomes. We also use the phrase “for good” to mean we’re doing something for the long haul — without stopping. Those three words and their meanings sum up what we’re all about at the CMA. Some people have been taught along the way that asking questions and admitting there are things you don’t know makes you look bad — weak, even. Our community has the opposite belief. Strong companies don’t ever shy away from educating themselves or their employees. I believe asking questions and adding to what you know is the only way for your business to grow and prosper. In my experience, successful people like to talk about ideas and education, and people who quit educating themselves seem to fade away. (And I bet we’ve all run into the grumpy types who push back when new ideas come up; they believe their way, or the old way, is the only way.) But I do understand that there are people who feel insecure or fearful about asking questions; they don’t want to be looked down on. Fortunately, I believe that the CMA is good at communicating to new members that we think it’s smart to seek out advice and education to better yourself. In my experience, if you get over that initial nervousness about speaking up, you never look back. My first CMA event was a regional gathering in Minneapolis, and I was absolutely scared at the start. I sat down with other CMA members that first morning, and it was immediately clear that everyone who was there was willing to share and didn’t look down on anyone. I was a big sponge, amazed at how much you could learn even in these short meetings. I learned a long time ago that there’s always another way to do something — that no one way is the right way. And the more you educate yourself about the many approaches there are out there, the more you become a good educator; you’re able to help when people have questions about a particular style of build or finish or even how to handle bookkeeping. Same goes for how you learn — the way you learn best may be very different from the way I do. I’ve been in the industry for 25 years, and before the CMA, I tried to learn by reading industry magazines and books; that felt very slow to me, and so I really related when someone told me that joining the CMA is like opening up a faucet or having a firehose blast you with information! I have always been a hands-on learner, so the in-person CMA education and collaboration events are a strong point for me. If I can see and touch something and perform a task, that will stick in my mind a lot longer and stronger than any book or magazine I can read. Every time I go to an event and learn something new, I come home with a new pep in my step. On the flip side, it’s great for me to be able to teach others in person. Can’t come to an event? You can still learn so much through the CMA. You can ask questions through the forums or Facebook, listen to the CMA podcast, or even pick up the phone and call other members. Thanks to all of my fellow members for being part of this big continuing education circle that is the CMA. We’re all better when we ask questions (big and small) and offer up the lessons we’ve learned! Learning for good Randy Niewind – [email protected]
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4 PROFILES SPRING 2024 NEWS ROUNDUP Get ready for an unparalleled experience at the International Woodworking Fair (IWF) 2024 August 6-9 at the Georgia World Congress Center in Atlanta! Along with announcing the “when” and “where,” IWF promised a showcase of innovation, industry trends, and cutting-edge technology: Innovation unleashed: Explore the latest advancements in woodworking technology, machinery, and materials. Witness firsthand the innovations that are shaping the future of the industry. Industry trends: Stay ahead of the curve with insights into current and future trends. Discover the tools and strategies that will drive success in woodworking and related industries. Networking extravaganza: Connect with industry leaders, professionals, and experts. Build valuable relationships, exchange ideas, and explore collaboration opportunities. Educational opportunities: Learn the latest at educational sessions, workshops, and seminars (including CMA presentations — more on that below). Gather knowledge that can elevate your skills and contribute to the growth of your business. Product showcases: Attend live demonstrations and product showcases from top exhibitors. Get hands-on with the latest equipment and materials that can transform your woodworking projects. IWF 2024 show dates and CMA sessions unveiled! The CMA will be doing its part to make IWF a source of useful, relevant, inspiring information that you can take back to your business. We’re proud to host a series of dynamic education sessions at IWF, which will include: “Invest in Success” • Small shop owners share their experiences with machinery investments. • Learn lessons, discover challenges, and understand the impact on your bottom line. “Planning for Profit” • Learn about accounting strategies for effective project pricing. • Unlock the key financial numbers essential for making a profit in your woodworking projects. “Profit First for Cabinetmakers” • Explore the “Profit First” cash management system designed for small businesses. • Hear real-life success stories of small shop owners implementing this system for sustained profitability. “Lean Bootcamp” • A panel of small shop owners will discuss real-life strategies for integrating Lean practices. • Take away insights showcasing Lean success stories from one-man shops and those with multiple employees. “What’s Your Problem?” Roundtable Discussions • The CMA’s popular roundtable discussions will provide a unique outlet for sharing and learning. • The Wood Diamond Awards ceremony and reception will follow immediately, providing extended networking, food, and refreshments. The CMA education sessions at IWF 2024 will be your gateway to a more informed and successful woodworking journey! IWF TO-DO LIST • Block off August 6-9 on your calendar. • Visit www.iwfatlanta.com for session schedules, speakers, and additional details. • Visit www.cabinetmakers.org/events for updates on the CMA’s plans for IWF as well as registration discounts. • Get ready to immerse yourself in a wealth of knowledge tailored to woodworking professionals and connect with a community passionate about craftsmanship. See you in Atlanta! CMA Presents: Knowledge Unleashed — IWF 2024 Education Sessions
CABINET MAKERS ASSOCIATION 5 PRODUCT AND MATERIAL SOLUTIONS FOR FURNITURE AND CABINET MAKERS Request An Account With Us www.brownwoodinc.com/dod • 888-480-1752 • @designsofdistinction_kbh ELEVATE YOUR DESIGNS We’re Thrilled to Announce the Expansion of our Metallic Accents Collection 01623055-1 01540255-1 01703055-1 01704055-1 Antique Brass AB Antique Brass AB Satin Brass SB Satin Brass SB Brushed Stainless ST Brushed Stainless ST Antique Black ABK Antique Black ABK Brushed Nickel BN Brushed Nickel BN Brass Furniture Sleeves SLV315-1 Brass Furniture Sleeves SLV415-1 The newest addition to our metallic line features 2 new column sleeves in 5 Brass Finishes. Our sleeves come with an escutcheon pin and pre-drilled hole for easy assembly. Designed to fit our new 3” and 4” square tapered columns.
6 PROFILES SPRING 2024 NEWS ROUNDUP Associate News DESIGNS OF DISTINCTION DEBUTS NEW PRODUCT LINE AT KBIS Designs of Distinction presented a new product line, Base Shapes for Use with Tambour Panels, at KBIS in Las Vegas in February. Three new shapes — Angled, Cylinder, and Rectangle — were inspired by key findings from NKBA’s 2024 Kitchen Trends Reports, including the growing popularity of multi-functional islands designed for seating and gathering; incorporating natural and organic materials; and geometric shapes reminiscent of Art Deco design styles. Angled and Rectangle base shapes are constructed with solid wood ends and solid maple plywood side panels. Solid maple plywood panels allow for greater structural build, as opposed to MDF. Designs of Distinction includes a template to cut Tambour, which is then applied to the solid plywood side panels and finished with the paint or stain of your choice. The Cylinder base shape is manufactured from multiple layers of heavyweight paperboard, with a density similar to MDF. Tambour is applied to the exterior of the Cylinder, then painted or stained in a finish of your choice. The Cylinder shape includes end plugs with a hole to allow for added support and electrical wiring. Each shape measures 34.5-inch high and features recessed panels for bevel, bead, cove, and square styles of Tambour up to one-half-inch thick. Shapes and Tambour are shipped unfinished, ready to stain or paint upon delivery.
CABINET MAKERS ASSOCIATION 7 Secure your complimentary subscription to FDMC, the #1 resource for woodworking professionals. What are you waiting for? Start your FREE subscription today! https://bit.ly/Fdmcsubscribe Whether you’re a small business entrepreneur or employed at a large, automated plant, FDMC is the premiere publication for the entire woodworking industry. Each monthly issue is fi lled with timely information on best practices in woodworking technology, supplies, education and inspiration for manufacturers of furniture, displays, millwork, cabinetry and more.
8 PROFILES SPRING 2024 NEWS ROUNDUP Associate News LEON OSBORNE RETIRES Leon Osborne, founder of Osborne Wood Products, Inc. in Toccoa, GA, announced his retirement at a company luncheon in January 2024. Osborne, who built a successful company while creating strong relationships with the local community and industry leaders, shared fond memories of his career during the luncheon and expressed his pride that the goals and morals of the company have remained true to his original aspirations. Jeremy McClain, who has served as vice president since October 2022, was tapped to take over as CEO and company president. McClain, who first worked as a shipping associate for Osborne in 2003, left the company and pursued a Doctorate of Education from Georgia Southern University. He maintained a relationship with Osborne, eventually returning to the company as marketing lead from 2017-2018. In 2019, he was offered the position of marketing director at Osborne and has been an integral member of the team ever since. Leon Osborne and Jeremy McClain FEDERATED LAUNCHES RISK MANAGEMENT ACADEMY Federated Insurance has announced its complimentary industry-specific risk management sessions for 2024. The 2½-day sessions at Federated’s home office in Owatonna, Minnesota, will be held throughout the year and will include industry-specific and all-industry events. One-day all-industry sessions will also be held across the country. The Risk Management Academy sessions, led by risk management professionals, can help busy business owners learn how to prevent losses impacting their bottom line by developing best practices. Building a culture of workplace safety starts with business leaders, the company says. The events also give attendees a chance to connect with insurance professionals as well as industry peers who face similar challenges. Visit www.federatedinsurance.com/services/ risk-mgmt-academy for more information on dates and locations. CASTLE RELEASES NEW AUTO POSITIONER ADD-ON Castle USA recently introduced SideShift, a Double Pocket Auto Positioner for its CSI 1.5D Pocket Cutter/Screw Inserter machine. SideShift automatically positions 1¼-inch to 3-inch wide stock in the correct position and creates two low-angle, 6-inch pockets with screws in under four seconds. It was designed for quick and easy attachment to the CSI 1.5D and has an MSRP of $6,999. “SideShift is ideal for face frame production,” says CEO Mathias Forsman. “Because SideShift automatically places material in the correct position, operator error is greatly reduced or entirely eliminated. Low-skill labor can place material on the CSI, press down on the foot pedal, and in one machine cycle, they’ll get two, low-angle 6-inch pockets with screws.” SideShift is available now with new CSI 1.5D orders and can be used with many CSI machines currently in use.
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10 PROFILES SPRING 2024 If you’ve ever bought a CNC from NewCNC, you might find yourself navigating some word gymnastics in sharing the news. You might say, “I bought a new NewCNC CNC!” or maybe “I bought a new CNC from NewCNC!” We asked Doug Huizenga, co-owner of NewCNC, how the unusual name came about. “Everyone thinks New is an acronym for something, and it isn’t,” he says. “The story behind the name of the company is that it’s a Google search term. When people are looking for a new CNC, they’re likely to Google the phrase ‘new CNC,’ and we wanted them to find us. There’s nothing more to it!” Investing in a (lowercase) new CNC machine and other machinery is a big deal for cabinetry and woodworking businesses, and we knew Huizenga would have wisdom to share that spoke to the process in general and not just his company’s products. BACKSTORY Before diving into his advice, we wanted to share a little context about Huizenga’s credentials and the story of NewCNC. “We started the company in 2008,” he says. “As everyone knows, that was a terrible year to start a business! We knew that borrowing in amounts over $100,000 had completely dried up. The need for CNCs and edgebanders was still there, but if we couldn’t get the price below $100,000, we couldn’t sell them. We started with that as the premise for the company, and we were able to get well below the $60,000 mark to provide CNCs with high quality for entry-level CNC customers.” Huizenga’s 50/50 partner in the business is Tom Galzin, who primarily focuses on sales while Huizenga oversees operations and does some sales work. Together, they work on machine design, development, product offerings, and customer service. The partners wanted to focus on panel processing equipment as that was Huizenga’s background. His experience included 20 years as Vice President of Manufacturing in his family’s closet, point-of-purchase display, CNC, and contract laminating business. FEATURED ASSOCIATE NEWCNC NAVIGATING THE CNC BUYING PROCESS by Carla Atkinson Tom Galzin Doug Huizenga
CABINET MAKERS ASSOCIATION 11 FEATURED ASSOCIATE: NEWCNC “I like to say that if God made the lumber, we can help, but if man made the lumber, that’s where we’re really focused,” Huizenga says. “We make CNC routers, and the vast majority of those have auto loading and unloading systems. We also make CNC boring machines, edgebanders, and other equipment commonly used in the panel-processing business. “We provide a very complete and feature-rich CNC as a standard configuration,” he adds. “Our higher-end machines have boring blocks on them. They’re pre-configured for auto loading and unloading. All have automatic tool changers on them as standard. The machines have pushers or rakes to vacuum the table and push the parts off onto a conveyor belt. We offer labeling systems as well as material libraries for auto-loading. The only option you can choose is whether you want auto loading or unloading. Aside from that, the machine’s very complete. We have different machines — lower-price and higher-price — but all of those are complete and include BECKER vacuum pumps.” NewCNC still sells the “entry-level” price point CNC that inspired the founding of the company in 2008. It comes in a 4x9 table size, and it does not have a boring block. “The boring block is an upgrade, and it typically decreases average sheet processing times by about 60 seconds,” Huizenga says. He recommends the additional investment for the cabinet and closet manufacturing businesses. In addition to Galzin and Huizenga, the company has 10 technicians as well as staff to handle the marketing, purchasing, and accounting processes. NewCNC has customers all over the United States and Canada, as well as a bit beyond. EDUCATING BUYERS Huizenga says many of the company’s customers are first-time CNC buyers who don’t know much about the process. “It’s our job as a company to educate potential customers and thoroughly explain the features of the machine,” he says. “We tell them that a typical cabinet sheet or nest, which is about one and a half cabinets, takes about four minutes and 15 seconds with a CNC. They realize that they can’t do that with any other kind of equipment. We also do actual time studies on their parts to help them make an informed decision. “People are busy,” Huizenga says. “Many of our customers are smaller shops, which we think of as shops with five to 25 employees. The owners are extraordinarily involved — to the point that they work Saturdays and Sundays. We show them how to get time back by putting a CNC router to work. More time can then be put toward managing the business and increasing the customer base. After people have had their machines for a while, one of the most frequent comments we hear is, ‘I got my life back.’” When shop owners are considering a CNC purchase, their employees may worry about their jobs. NewCNC also takes time to explain how they can benefit from a CNC. Operators and programmers are in demand, so the new skills they will acquire give employees additional job security. In the big picture, more revenue is produced in less time with a CNC, and this benefits everyone at a company. PACKAGE DEAL While most people know that the machines themselves require a big investment, businesses also need to think about the related costs, too. Huizenga addressed a list of common expenses that come with a CNC purchase: • While each customer and company may have a different approach to pre-purchase research, most NewCNC customers come to the company’s facility in Michigan before buying. The travel and time involved are an expense, but Huizenga believes this is a worthwhile investment. “We spend a day with them, cutting their product on our machines with whatever software they are planning to use,” he says. “About 9,000 square feet of our facility is showroom space where we can demonstrate all the machines we sell. Potential buyers get to see the process in real time, and that’s key to making an educated decision.” He estimates that 90 percent of NewCNC customers come to the Michigan showroom and factory before they buy. • If they don’t already have CAD software, CNC buyers must invest in software to design and generate G-Code for the equipment. “That’s the other piece of the puzzle that people need to understand,” he says. “Machines don’t run through osmosis. Software is the next part of the process.” • Adequate dust collection is another related expense. Huizenga estimates that about half of the company’s The story behind the name of the company is that it’s a Google search term. When people are looking for a new CNC, they’re likely to Google the phrase ‘new CNC,’ and we wanted them to find us. — Doug Huizenga
12 PROFILES SPRING 2024 FEATURED ASSOCIATE: NEWCNC customers do not have enough dust-collecting capacity for a CNC and need to add that when getting the machine. NewCNC does sell dust collectors in various sizes to complement the machinery being purchased. An air compressor is another must, but he says most shops already have that on board. • Some shops might need to add more power in certain situations. If they are adding both a CNC and an edgebander, for example, they may need to upgrade from single-phase to three-phase power or add a phase converter. NewCNC can size and sell phase converters for customers whose shops have single-phase power. • There is one final cost that comes on delivery day. “These machines are big and heavy, and we require a 12,000-pound-capacity forklift to get the machine off the truck and into the building,” Huizenga says. “Most people don’t have that, so they will need to rent a forklift or a rigger. Riggers are expensive, and scheduling can be a challenge, so we recommend renting a forklift. We’re sensitive to the cost of this, and our truck will be there when the forklift arrives. This ensures that the machine can be unloaded and put in place as quickly as possible.” Beyond those costs, buyers need to factor in the time and effort involved in post-purchase CNC training as well as learning to use the software. With NewCNC, the machine training lasts two or three full days. “We’ll take somebody who has never seen a CNC router in their life and train them so they are comfortable and ready to generate parts and income on their first day of production,” Huizenga says. The time involved in learning the software aspect of the CNC varies. “Many people are already using the software to do nesting and create cut lists,” he says. “A couple more mouse clicks will produce the code needed to cut parts. The important part is the mystery term referred to as ‘Post Processor.’ Many customers are concerned about the term and what it means. In its simplest form, it means that we need to convert your drawings into something the machine can cut. The Post Processor is the ‘handshake’ between the CAD/CAM software and the CNC machine. We will make sure this part of the process is handled on your behalf. All the software companies have very good tutorials, and I say it’s like taking a final exam in school: If you don’t go to class every day and then just show up for the exam, you’re going to fail. Start at the basic level, make a square, make a circle, and cut them. You can work your way through from there. There is a much bigger commitment in the software learning process than in the actual running of the machine.
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14 PROFILES SPRING 2024 FEATURED ASSOCIATE: NEWCNC “There are very few people who can use software to the fullest extent of its potential,” Huizenga adds, “so it will probably always be better than you are!” CONSIDERING NEW OFFERINGS Beyond the expenses to consider, Huizenga and his colleagues also talk to potential buyers about what they intend to do with a CNC. “CNC routers do a wonderful job of making cabinets, but they can also do contract work — from cutting plastics to making signs,” he says. “As part of our process, we discuss the kind of work companies are doing currently. Most potential buyers say they make cabinets. We say, ‘Great — if you’ve got spare time on your machine and somebody wants you to cut something else, are you willing to do that?’ Typically, people don’t consider the other options. The machines do well for fabricating all types of plastics and non-ferrous metals as well. People are going to ask you to do things for them, and I think the answer should always be ‘Yes.’ If you can make money at it, why not do it?” Huizenga says buyers who are open to cutting products other than cabinet and closet parts — arts-and-craftsrelated things, for instance — often invest about $700 to buy VCarve Pro, another software program. “Then they can make whatever they want,” he says. AFTER THE PURCHASE The relationship between a buyer and a CNC company doesn’t end when the machine is delivered, so it’s important to understand what kind of support system you can expect. “We help with all questions,” Huizenga says. “They often involve operating the machine, but we also get questions about the process for cutting certain materials. Feeds, speeds, and tooling are areas we don’t expect a new customer to understand. We can draw on decades of manufacturing experience to assist and maximize production.” Huizenga shared NewCNC’s support approach, which is three-pronged. • The company has telephone support. “When a customer calls, all of the technicians’ lines ring simultaneously, and somebody will pick up that phone and help,” Huizenga says. • Every machine has Wi-Fi built in as well as a Team Viewer for online support; NewCNC’s technicians can log into the machine from anywhere at any time. “We monitor all the inputs and outputs on the machine,” Huizenga says. “We are able to make adjustments remotely. Most questions have simple solutions, and we can minimize downtime. With new customers, we find that the operators may have forgotten how to do something, and we’re here to help.” • Customers can also log into a support portal and log their concern, attaching photos and additional documentation or details they want to share. “It’s sort of like opening a support ticket,” Huizenga says. “It remains an open ticket until it’s resolved. Anything a technician types in through the portal is visible to the customer. This portal also maintains a complete history of that machine for that customer, and we have the ability to go back and look at that history. Our built-in maintenance screens inform the operator of any daily or weekly maintenance items that are due, and the control screen offers detailed images of the process and tracks when maintenance is completed. Owners appreciate this feature.” NewCNC also has an extensive, password-protected video tutorial library for its customers. “During COVID, we were still selling machines, but we couldn’t travel to install them,” Huizenga says. “As a workaround, we created this library, and it continues to be a great resource for our customers.” CMA VALUE Huizenga says being plugged into the CMA network helps challenge his company’s assumptions in a helpful way. “There are questions we assume that people know the answers to,” he explains. “When we see what’s being asked on the CMA forums, we find there are questions we’ve overlooked. Paying attention to those comments makes all of us better at what we do. We might be able to create a video tutorial or find some way that we can participate in a discussion in a helpful way without actively promoting our company. “The CMA really helps us better understand what all different types of customers need.” Visit www.newcnc.com to learn more.
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16 PROFILES SPRING 2024 FEATURED SHOP K & S WOODWORKS Many parts of Kolin Veldman’s business story are admirable and relatable, but one thing stands out: Veldman has managed to conquer the woodworking industry challenge of finding and engaging the next generation of skilled workers. Seventeen years into owning K & S Woodworks, Veldman finds himself running a business filled with young people. The average age of his employees is about 25, leaving Veldman and his lead installer Nate Burger (who has been with K & S for 16 years) as the old guard. “I’m only 43, but I would consider myself a different generation than the young guys who work here,” Veldman says. “Their mentality is different. I was taught that if you aren’t sweating, you’re not working hard enough. This younger generation doesn’t buy into that. They come in and ask, ‘How can we use technology to help us work smarter instead?’ “You can get irritated about this way of thinking, or you can say, ‘How can we apply this to what we’re doing?’ They have taught me to work smarter rather than harder and quite possibly add years to my working life. It’s so fun to work with young people and see them own what they do.” STARTING YOUNG Veldman was even younger than his employees when he began to get serious about woodworking. Growing up in Lynden, Washington, he loved making things out of wood, and this affinity spurred him to buy woodworking equipment when he was only 14 or 15 years old. He began working on projects in his dad’s dairy barn, making small projects such as hope chests, small cabinets, and furniture for family and friends throughout high school. After graduation, he worked in the dairy service industry for five or six years in Lynden and then ran a printing press; throughout, he did side projects in his shop in the dairy barn. Eventually, Veldman realized he wanted to work full-time in woodworking, and he took a job at a cabinetry business in Custer, WA. Three years later, in 2006, he decided he had what it took to start his own business. “I looked at a place to rent and found that rents were more than I could afford at that time,” he remembers. “I asked my dad if the dairy barn would be an option. He offered me a fair rent and was happy to be getting some income from our agreement. It was an amazing blessing. I quit my job on July 31, 2006, remodeled the shop at the barn, and started working on my own on September 1, 2006. “My bookkeeper gave me a book back then called Whoops, I’m in Business,” he recalls with a laugh. “There was nothing that summed it up better for me than that. I always say that I fell into business. I was a shop guy; I wasn’t a businessman at all. I never read the book, but the title was telling for me.” SUCCEEDING ACROSS GENERATIONS by Carla Atkinson Kolin Veldman
18 PROFILES SPRING 2024 Veldman says his vision for the business, which he named K & S Woodworks (using his and his wife’s first initials), was to stay small and do the work he enjoyed with one or two other employees. He was proud of his simple, low-tech shop, which included the basics. Veldman was committed to getting the right equipment, but technology wasn’t in his thoughts. He says he’s amused now when he thinks about his mindset back when he started; the old-school way of doing everything by hand seemed right, and technology almost equaled cheating in his mind. “Running a CNC or generally using computer-automated equipment … well, that was just not talent!” he says. “If anyone had told me back then that I would buy a CNC, I’d have laughed at them. And if someone had said that in 17 years, we’d have two CNCs and a shop with a lot of automation, I definitely would not have believed that!” THE MORE, THE MERRIER Veldman also let go of his original vision of having just a handful of employees in a small shop in the dairy barn. “About seven or eight years ago, something switched in my brain, and I thought, ‘Hey, I can grow this,’” he remembers. “At first, we started hiring more people because we had more work than we could handle, and we needed help. We didn’t really want to grow, but the work kept coming in, and when these guys started helping us out, they enjoyed it and wanted to stay. We wanted to accommodate that.” For Veldman, word-of-mouth has been the path to good employees. “Most of our hiring has happened because people know where we are and what we do, and they come by and say, ‘I want to work here,’” he says. “Nine times out of 10, they’re very young — 18 to 23 years old. This summer, we’ve had five or six of them come by. We’re up to just over 20 people, and it’s fun. Our employees are top-notch, and I wouldn’t be able to do what we do without them.” Everyone has to be a jack of all trades in a small shop, he says, but expanding has allowed Veldman to plug employees into assigned roles. FEATURED SHOP: K & S WOODWORKS They have taught me to work smarter rather than harder and quite possibly add years to my working life. It’s so fun to work with young people and see them own what they do. — Kolin Veldman
CABINET MAKERS ASSOCIATION 19 “We have all these people on the bus, so to speak,” he says. “My greatest challenge is putting them in the right seat. We’ve gotten to the point where we can have someone dialed in pretty permanently in a spot — our machine operator and finishers, for instance. But if anyone is not occupied in their area, they know they have to go help someone else.” More business and more employees meant finding a bigger home for K & S Woodworks. Veldman began looking for land about five years ago, but he wasn’t having much luck. Three years ago, a couple of other local business owners asked if he would partner with them in buying a piece of land and building a workspace. Veldman agreed. “One is an electrician, and one is an accountant who is also my brother-in-law,” he says. “We bought three acres in Lynden and built a 25,000-square-foot building that we share, along with a tenant who leases 8,000 square feet. Deciding to move was a big step, but when I had the chance to do it with two great partners, it was a no-brainer.” ZEROING IN ON BUSINESS Veldman realized early on that his business was fueled mainly by his passion for woodworking, and he would need outside help if he wanted to take it to the next level. “To this day, I still struggle with the business side of things,” he says. “I don’t have a business-minded partner who could balance me as a shop-minded person, so working with consultants has been a good alternative.” Veldman has the CMA to thank for finding the consultant he has partnered with successfully for the past few years. In March 2020, he attended the CMA national conference outside Chicago, and he was impressed with Dominic Rubino, one of the speakers. “His presentation was the last one,” Veldman recalls. “By the end of a conference, your brain is fried, so I was heading back to my hotel room. I was on the elevator, and it stopped. Dom got on, said ‘hello,’ and asked me where I was from. I said, ‘Lynden, Washington,’ and he laughed. ‘Well, I’m from Maple Ridge!’ Maple Ridge is just 40 minutes north of me, in Canada. When we got home, he gave me a call, we sat down and talked, and I’ve been working with him ever since.” Veldman says Rubino has been a huge help, describing him as “half-shrink and half-business coach.” “I have worked with other coaches, but the thing I love about Dom is that his first goal was to find out what my business values were,” he says. “I have strong faith-based values, and he has structured his coaching around them.” FEATURED SHOP: K & S WOODWORKS
20 PROFILES SPRING 2024 Veldman says Rubino has helped him lean into the mindset of being a business owner who happens to own a cabinet shop. While he had understood for a long time that this is the mindset you need for success, “Dom really brought that out in me and made me understand that I had the ability to do that,” he says. “Whenever there’s a question or a problem, he brings me back to my values. It’s very rewarding for me to have somebody who can tell me, ‘Hey Kolin, yes, you’re doing the right thing’ or ‘Hey, have you thought of this?’ or ‘That’s probably not the way to go.’” When Veldman met Rubino, K & S Woodworks was already expanding, but getting bigger wasn’t his focus. “I’ve grown with many of the general contractors we work with,” Veldman says. “As they took on larger, more challenging projects, so did we. We went from residential projects to commercial work, and then on to public work and multifamily and eventually into hotels, libraries, schools, and medical facilities. And yet it’s been controlled growth because I don’t like risk. A great consultant wants to help you grow in a way that feels right to you.” Veldman adds that focusing on the business side of things has not meant abandoning what led him to start K & S Woodworks in the first place — his love of woodworking. The company still takes jobs where profit margins might not be as high, but the work is exciting and satisfying. Often these exciting jobs involve architectural millwork. “We just finished a library down in the Seattle area that was very rewarding,” he says. “I’m really proud of it because the project shows our talent.” The company has done a mix of residential and commercial work over the years, and growing has enabled K & S to take on a new challenge: higher-volume production. “The fun part about growing the business was figuring out how can we take a high-volume job, get it done quickly without mistakes, and get the best possible return on it,” Veldman says. “We changed our build method over to a dowel system three or four years ago, and that saved us a ton of time, opened us up to different markets, and sped us way up. We’ve done a school district project, hotel remodels, a hospital, and more, but we still cater to the local residential community.” CULTURAL BALANCE Veldman was 26 years old and had a young family when he began his business. “I remember being told, ‘Kiss your family life goodbye — you’re going to be married to this job,’” he says. “Two years in, I realized how much of a choice that is. I love my job, but I also love coming home to my family. You have the choice to go home at 5:00 or 10:00, and if you can’t make a living going home at 5:00 on most of your workdays, don’t even start.” He and his wife Sharon have five children and one grandchild. Sharon has always been supportive, and she and the kids have helped out when they were needed, he says, but K & S is not what FEATURED SHOP: K & S WOODWORKS Running a CNC or generally using computer-automated equipment … well, that was just not talent! If anyone had told me back then that I would buy a CNC, I’d have laughed at them. And if someone had said that in 17 years, we’d have two CNCs and a shop with a lot of automation, I definitely would not have believed that! — Kolin Veldman
22 PROFILES SPRING 2024 FEATURED SHOP: K & S WOODWORKS he would call a family business. “Sharon and I love each other more today because we don’t work together!” he adds with a laugh. In making a choice to balance work life and family life, Veldman’s thinking actually dovetails with the mindset of his young employees. “A lot of them don’t want to work overtime, which I couldn’t understand at first,” he says. “When I was growing up, I would take the job that would give me the most overtime hours! Now I’m pushed to do things more efficiently.” Veldman believes a positive work environment is crucial, so he is careful to preserve the culture that exists with his employees. “One person has the ability to ruin a company’s culture,” he says. “If someone doesn’t want to be a positive contributor culturally, this isn’t the right place for them, and they need to move on.” Part of the K & S culture involves Veldman trying to figure out what empowers his young employees — and how to apply their smarts to his business. “Each one has different interests and is going to respond to situations and circumstances differently,” he says. “I am very thankful for that, because otherwise they would all be climbing over each other and busy in the same areas! Their abilities, especially with computers and technology, are amazing. I’m going to job sites, measuring electronically, sending measurements to my office, and watching plans get done, nested, and cabinets manufactured. Being able to see things happen live with ERP software is amazing! They’ve set all this up and shown me how to do it. I recommend embracing young people’s knowledge, putting them where they’re good, and watching them flourish. “I believe what God has done for us is amazing,” Veldman says. “There have been many times when I’ve thought, ‘What am I doing?’ but I’m so grateful to see how far we’ve come through God’s grace.” Visit www.ks-woodworks.com to learn more. Welcoming the CMA to Washington Kolin Veldman says he felt at ease when he noticed some familiar things at a CMA event. “I was sitting around a table with guys in Carhartts who wear tape measures on their belts!” he remembers. “Like us, these guys run the shop floor and the equipment. I love the camaraderie and the ability to talk about challenges and solve problems together. The CMA has been great for us.” Veldman is looking forward to hosting a CMA event at his Lynden, Washington, shop June 20-21, 2024. (The event will also include Sofo Kitchens in Vancouver, British Columbia.) “I value getting together with CMA members at events,” he says. “It gets you out of the shop, clears your head, and brings you back invigorated. I hope to return that favor at our event. I don’t think the CMA has done too many events in the Pacific Northwest since I’ve been a member, so I’m super excited to host members in Washington State. Late spring/early summer is one of the most beautiful times of year here, so it should be great!”
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24 PROFILES SPRING 2024 CMA Connections We checked in with Dark Horse Woodworks’ Chris Dehmer recently, and he began thinking through what had happened since the company was featured in PROfiles in 2017. He laughed the kind of rueful laugh that comes with realizing just how many bumps in the road you’ve survived. The Atlanta-based contemporary cabinetry business continues to draw as many clients as it can handle via its strong word-ofmouth reputation, but the universe has sent many “diversions” Dehmer’s way in the past seven years. As he headed into the final month of 2023, Dehmer took time to share how he dealt with those challenges, as well as provide an update on the company’s technology investments and business goals. PEAKS AND VALLEYS In a nutshell, a lot of big milestones and tough hurdles crowded into the past seven years. Early on, Dehmer wrapped up a complete redesign of his own kitchen, went through an amicable divorce, bought a CNC, and continued working on projects he loved. In March 2020, at precisely the same time that everyone was being bowled over by the reality of COVID-19, Dehmer got a call from a client who had received an email with a puzzling message: “Because of COVID, we are no longer accepting checks — please contact our accounting department at this number.” In the midst of a global pandemic, Dehmer had become the victim of hackers who got into and drained all of his business Shop Update: Checking in with previously featured members Dark Horse Woodworks CHRIS DEHMER by Carla Atkinson Chris Dehmer
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26 PROFILES SPRING 2024 CMA CONNECTIONS accounts, effectively shutting down his business in a more devastating way than COVID changes could have. In the end, the theory was that the hackers had created a copy of his phone while he was on public Wi-Fi. Fortunately, Dehmer had insurance coverage for this scenario and immediately had a team of experts working on the situation. The unfortunate part? He had to give them his work computer for three weeks, which meant he couldn’t run his machines or do much of anything else. Slowly but surely, the cybersecurity team helped him regain what he’d lost, and he figured out how to work around COVID. The hack slowed down his production more than COVID did; having a small operation is an advantage during a pandemic. In the years that followed, non-COVID-related health issues brought more challenges and stress to the business. Dehmer, who had already had knee replacement surgery prior to COVID, had an e-bike accident in August 2022 that led to an elbow fracture and surgery. In early 2023, his longtime employee and friend Ray became gravely ill and doctors told him he would need a heart transplant to survive. Until then, he had to stay in the hospital, and both the Atlanta community and CMA members across the country rallied around him. A GoFundMe was set up to help with the medical bills and expenses that were piling up with Ray out of work. But best of all, his name came up on the transplant list far sooner than expected, and he had surgery on February 7, 2023. His new heart had him back at work for a handful of hours here and there by mid-July, and in late October, he began working regular hours. “Having Ray back and better than ever is simply a blessing,” Dehmer says. “If things are not going well, I can just look over at him and realize there are more important things in the world than the problem of the moment.” ONWARD AND UPWARD Dark Horse continues to work on creative, high-end contemporary cabinetry projects in Atlanta, and its work has landed as far away as Seattle, Dallas, and Puerto Rico. Despite all the curveballs, Dark Horse didn’t miss too many beats on delivering projects because people stepped up to help when needed — friends, former employees, and new employees. Having a CNC in addition to the zero-edge technology Dark Horse bought in 2015 made a big difference. “If I’d understood how helpful it would be, I’d have gone into debt to buy a CNC on Day 1,” Dehmer says. “It changes everything.” Dark Horse also changed to a dowel-and-bore construction method, which has “sped things up and made things better,” he says. Going into 2024, Dehmer was dealing with some uncertainties due to new owners taking over the property that includes the 6,000-square-foot shop he has leased since 2015. Once the particulars shake out, and he decides whether Dark Horse will stay put, he plans to add a high-tech sander to his operation. PREPARING FOR THE FUTURE Revenues were way up as 2023 came to a close, and while you could easily think, “If it ain’t broke, don’t fix it” in those
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28 PROFILES SPRING 2024 CMA CONNECTIONS circumstances, Dehmer says he’s putting more thought into the way he runs the business. “My approach has always been ‘fly by the seat of my pants,’” he admits, “and I need more systems in place.” His automation investments have paid off, and lately Dehmer has been working on improving the company’s use of another technology asset. David Buchsbaum, a retired shop owner and friend, is helping Dehmer make the most of his CabinetVision software. “He is really knowledgeable about CabinetVision, and I’ve been using him to make it smarter,” Dehmer says. “It’s magical what he’s done — it’s more accurate, faster, and easier. The goal is to optimize the software so it’s easier for someone else to come in and work.” That’s important because Dehmer, who has never had more than four employees, realizes he needs more help. “I need someone to run the office, and I’d like more help in the shop,” he says. “As the saying goes, I need to work more on the business, not in the business.” Dehmer is also embracing more LEAN technology — “which is painful,” he acknowledges — and hopes to reach a point where he is doing less of the actual labor involved in the business. Even as he focuses on shaking up his old ways of working, Dehmer says he was buoyed by a recent CMA podcast he listened to featuring Premier EuroCase’s Andy Wilzoch (Episode 12 — Investing In Your Shop: Managing Growth and Quality can be found at cabinetmakers.podbean.com). “I’ve always been a micromanager and thought that was a bad thing,” he says. “The podcast had the message that you should put your energy into making your tendencies work for you instead of spinning your wheels trying to change who you are.” LEARNING FROM THE CMA Dehmer has continued to devote time to the CMA community, serving as president from July 2018 to July 2020 and finishing his time on the Board of Directors in 2021. Over the years, he’s participated in CMA presentations at trade shows and opened up the Dark Horse shop multiple times for tours during big trade shows in Atlanta. While he doesn’t have a leadership role now, his enthusiasm for the organization and its mission has not waned. “My involvement with the CMA is the single best professional development opportunity I’ve ever had,” Dehmer says. “It’s definitely rewarding to have started out as a novice and to have reached a point where I have knowledge to share with others who are just starting out. My CMA friends have helped me get to that point by sharing their expertise with me over the years, and I intend to keep paying it forward whenever I can.” Visit www.darkhorsewoodworks.com to learn more. If I’d understood how helpful it would be, I’d have gone into debt to buy a CNC on Day 1. It changes everything. — Chris Dehmer Longtime Dark Horse employee Ray back on the job after a Chris Dehmer’s personal kitchen reno. miraculous recovery.
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30 PROFILES SPRING 2024 CMA CONNECTIONS Did you know that the CMA has a captivating podcast series called PRO Cabinet Maker? Dive into the fascinating realm of woodworking, craftsmanship, and industry insights through the CMA’s thought-provoking podcast episodes. Immerse yourself in engaging conversations, industry anecdotes, and the passion that drives the woodworking community. Whether you’re a seasoned craftsman, an aspiring woodworker, or an industry enthusiast, the CMA podcast series offers something for everyone. The themes covered include: • Masterful woodworking techniques: Learn valuable tips, tricks, and techniques from pros in the woodworking community. • Industry trends, innovations, and tech advancements: Stay updated on the latest developments shaping the woodworking landscape. • Spotlight on artistry: Explore stories of artistic woodworking creations — from custom furniture to intricate cabinetry — and inspire your own creative journey. • Business success stories: Get entrepreneurial wisdom and insights from successful woodworking pros. Tune in by visiting the CMA Podcast Hub on Podbean (cabinetmakers.podbean.com) or searching for “PRO Cabinet Maker” wherever you listen to your favorite podcasts. Follow the Cabinet Makers Association on social media for podcast updates, behind-the-scenes content, and more woodworking goodness. Don’t miss out on the chance to expand your knowledge and connect with like-minded individuals. Woodworking is not just a craft; it’s a community. Join the conversation and let the CMA podcast series be your companion in the world of woodworking excellence! Explore the world of woodworking with the CMA’s original podcast series! ASSOCIATE D. Lawless Hardware Olney, IL www.dlawlesshardware.com Member Since November 2023 General Finishes East Troy, WI www.generalfinishes.com Member Since January 2024 SurfPrep Sanding Lake Elsinore, CA www.surfprepsanding.com Member Since January 2024 DISTRIBUTOR Mitchell Technical Sales LLC Carrollton, TX www.mts-hvac.com Member Since January 2024 Panhandle Door Inc. Naples, ID www.panhandledoor.com Member Since January 2024 GENERAL MEMBERS Cabinets Dakotah Aberdeen, SD www.cabinetsdakotah.com Member Since October 2023 Eckl CNC Solutions, LLC Ravena, NY www.ecklcncsolutions.com Member Since November 2023 Feicht & Co Galena, OH www.feicht.com Member Since December 2023 House Partners Inc. Isle, MN Member Since July 2023 Innerwood Milford, OH www.innerwood.com Member Since November 2023 JK Interior Finish LLC Fort Collins, CO www.jkinteriorfinishllc.com Member Since October 2023 Lincoln Woodworks Palisade, CO www.lincolnwoodworks.com Member Since January 2024 Stonegate LLC Shelburne, VT www.stonegatevt.com Member Since December 2023 WelcomeNew Members
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32 PROFILES SPRING 2024 Cultivating connections EXECUTIVE DIRECTOR’S MESSAGE As the vibrant hues of spring awaken the world, this season of renewal breathes life into our connections within the cabinetmaking community. Much like nature flourishing with renewed energy, we find excitement in seeing our valued members connect in person. As we eagerly anticipate the upcoming International Woodworking Fair (IWF), let’s look at this season as an opportune time to cultivate bonds, explore Open Shop events, and embrace all in-person opportunities. And on this topic, I’m excited to announce our Open Shop lineup for 2024. CMA shops from coast to coast will be inviting you to explore how they work and get (and share) ideas. Don’t miss the chance to visit Gregory Paolini Design, K & S Woodworks (this issue’s Featured Shop), Sofo Kitchens, and Premier Builders. See the sidebar for details. I realize that it’s not possible for everyone to easily participate in official CMA shop tours or industry events, but there are other ways to get invaluable in-person knowledge. CMA shops are scattered across the country, so I encourage you to find the ones that are within an easy drive of you and reach out to schedule a shop visit or even a casual lunch meeting. CMA shops always offer a warm welcome to fellow members, and there have been many shop visits over the years that were informal and initiated by members. Our president Randy Niewind has done a few of these over the years and reports that they have always been rewarding. Whether you’re a newcomer to the industry or a seasoned veteran, I encourage you to seek out a CMA shop near you and explore the possibility of a visit or a casual lunch meeting. This not only enriches your experience but also contributes to the collective knowledge exchange within our community. Reach out, visit, and engage online. I look forward to connecting with many of you at IWF. Amanda Conger 2024 CMA Open Shop Dates May 9-10: Gregory Paolini Design | Canton, North Carolina June 20-21: Sofo Kitchens | Vancouver, British Columbia K & S Woodworks | Lynden, Washington September 19-20: Premier Builders | Georgetown, Massachusetts Visit www.cabinetmakers.org/events for more details and to stay updated on these events.
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