Spectators traveled in groups, with the average party
consisting of three people
Race spectators averaged a household income of $110,000
This audience not only participates in the sport, but they
also champion engagement
They encourage and motivate their communities to lead a
healthy and active lifestyle
2014 IFM North America Study
This audience is attractive because they engage on a daily basis
with health, fitness and training to achieve their performance
goals. They are loyal to the brands that help them achieve these
goals.
2014 IFM North America Study
2018 USA Cycling Stats of Bicycle Racers
85% Male, 15% Female Income
$25,000 to $49,000 (9%)
Age $50,000 to $74,000 (14%)
19-24 25-34 35-44 45-54 55-64 $75,000 to $99,000 (14%)
(9%) (19%) (25%) (24%) (9%) $100,000 to $150,000 (23%)
$151,000 to $199,000 (12%)
Education $200,000 + (13%)
College Graduates: (66%)
Associate, Technical Degree: (8%)
Some College, No Degree: (16%)
High School or GED: (5%)
Less than High School: (5%)
USA Cycling, 2018
Schedule Snapshot
January - Irvine - San Diego - Dallas
February - Chico - Palm Springs - Brea
March - Mexico City - Tiaxcala - Taipei City - San Dimas
April - Redlands - Flagstaff - Fayetteville - Silver City
May - Santa Barbara - Greenville - Winston-Salem
June - Philadelphia - Tulsa - Minneapolis - Ontario
July - Manhattan Beach - Boise - Bend - Los Angeles
August - Portland - Brentwood - Salt Lake City
September - Calgary - Edmonton - Austin - Las Vegas
Contact information
IPA Sports, Inc.
Paul Abrahams
[email protected]
714.504.2296
www.ipa-sports.com
Thank you
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