Jeff Paxson Real Estate Marketing Brochure

If your home is listed with another REALTOR® this is not intended as solicitation.

“Jeff’s Team came to our home

and went through the marketing

strategy and team concept for

selling our home. They really

Jeremy & Jessica Keeton put our minds at ease, giving us
(317) 828-0929 advice and suggestions on how

to prep our home to sell while getting the most that

it would sell for in the market.”

Dear Homeowner,

With your permission I wanted to take this opportunity to introduce myself and what I have to offer in ways
of my listing program. My name is Jeff Paxson, and I am the owner of Jeff Paxson Real Estate. We have a
tremendous fee-for-service structure which allows families to be competitive in this market, keeping their
expenses down, and allowing for more equity in their pockets or accepting a lower selling price and still net
out the same bottom line as a company charging 5%, 6%, 7%, or higher in real estate commissions.

In addition to an incredible fee-for-service structure, we will also“profile”your home to make certain it is ready
for the competitive housing market. “Staging”your home has become paramount in the successful marketing
of your home. Having someone look at your property, strictly from the perspective of preparing the house
for the open market, gives homeowners great advantage over homes which have not used this service. From
talking about the curb appeal as buyers approach your family’s home, to looking at your property’s cleanliness
and organization, our TEAM will work with you on preparing your home for the market. It could simply mean
clearing the clutter off of the kitchen counter to changing the color of a room, when we “stage” we are using

4.5%time-tested and proven methods. Our total fee-for-service is never more than of your sales
price, with us paying the buyer’s representation 3%, leaving 1.5% for our efforts. Our program includes all
REALTOR® costs which are only collected upon successful sale and close on your property. We have become
the top real estate company in Central Indiana because we kept our system simple, produced a huge volume
(averaging a closing every 31 hours), and delivered on our promise to best market your home using the most
effective advertising methods in the industry. And of course, satisfied clients referring friends and family to
us has been instrumental to our success. Saving thousands of dollars is worth a telephone call, wouldn’t you
agree?

To be successful as a seller, you must be serious, positioning yourself with an
experienced real estate agent, properly pricing your home while “staging” your
house to have it stand out from others in your price range, and using a competitive
fee-for-service structure to allow your “net” proceeds to be maximized are the

right steps to move toward a successful sale and close. Is your family serious
about selling their home? If so, give us a call at (317) 679-2121 and set up
a time for the Jeff Paxson Team to meet, with no obligation, and discuss
the goal of selling your current home, and if you would like, have a
conversation about buying your new home.

Sincerely,

Jeff Paxson

Jeff Paxson
Broker/Owner

If your home is listed with another REALTOR® this is not intended as solicitation.

This is how Jeff Paxson Real Estate has become one of the

Team Concept

Contractor Showing
List Agent
Centralized
Listing Showing vs Single Agent Concept
Department Service
Professional
Sign Photographer Schedule Place Sign
Showings &
Guy Your Title
Home Company Market Lockbox
Listing
Pending Show Agent Negotiate
Department Houses O ers
Gather
Lender Feedback

Enter Data Order
in Computer Title Work

Take Negotiate
Photos Inspections

All information, while deemed reliable, is not guaranteed. Vendors are subject to change without notice.

Each Office Independently Owned and Operated

premier real estate companies in the State of Indiana:

Use of top internet
marketing services,

including:

If your home is listed with another REALTOR® this is not intended as solicitation.

The Jeff Paxson Real Estate Plan
Commission Comparison Chart

Sale Price 6%* Commission Re*aJleEstPaatex*soPnlan Potential Savings
$100,000 $6,000 $1,500
$125,000 $7,500 $4,500 $1,825
$225,000 $13,500 $5,625 $3,375
$325,000 $19,500 $10,125 $4,875
$425,000 $25,500 $14,625 $6,375
$525,000 $31,500 $19,125 $7,875
$23,625

Sale Price 6%* Commission 1*.*5*%SeClloemr Smeilslss*io**n Potential Savings
$100,000 $6,000 $4,500
$125,000 $7,500 $1,500 $5,625
$225,000 $13,500 $1,825 $10,125
$325,000 $19,500 $3,375 $14,625
$425,000 $25,500 $4,875 $19,125
$525,000 $31,500 $6,375 $23,625
$7,875

* This program is offered by Jeff Paxson Real Estate, commissions are not set
by law. REALTOR® fees are not set and are negotiable. Any comparisons to
a percentage commission, such as 6%, are for illustration and comparison
purposes only. The information herein is deemed to be accurate, but not
guaranteed. All information needs to be verified.
***1.5% if homeowner finds the buyer.

Each Office Independently Owned and Operated

Frequently Asked Questions

Q How can Jeff Paxson Real Estate do this?
A This can be answered in two parts. First, our costs are somewhat fixed, whether we have one

listing or 100. Secondly, by doing the volume that we do, we are able to keep costs down.

Q What kind of exposure will my home get?
A A recent study stated that 89% of Buyers are first turning to the Internet for home buying.

When you list with us, your home will be listed on multiple websites. Listings will be on the MIBOR
system (MLS/BLC) and all REALTORS® who are members of the Metropolitan Indianapolis Board
of REALTORS® will have access to your home information. The sign in the yard will also provide
tremendous exposure.

Q How long do I have to list for?
A We do 6-month/180-day listings. Due to the costs that we do have, we have to be able to take

full advantage of my marketing techniques, and for them to be most effective.

Q What volume of sales does Jeff Paxson Real Estate do?
A Our TEAM has averaged a closing on a house nearly every 31 hours since 2012.
Q Why should I list with the Jeff Paxson Real Estate?
A By offering very high exposure through our marketing strategy with our Internet coverage;

highly-visible, multi-colored signs; area coverage in various home magazines; as well as work-
ing with every REALTOR® in the state, we are able to offer the best value on the marketing of your
home.

Q What kind of customer service does Jeff Paxson Real Estate offer?
A You will receive regular phone calls or emails, keeping you informed of market changes, new

listings, expired listings, and other valuable information. The Jeff Paxson Real Estate team can
also be reached anytime you have a question at (317) 679-2121.

Q Are there any costs to my family if my property doesn’t sell?
A No, you only pay if the property closes.
Q Why don’t other agents offer this?
A We don’t know.

If your home is listed with another REALTOR® this is not intended as solicitation.

Tips for Selling Your Home

Organization possible, the worn items such as old pots and pans, or
odd cups and drinking glasses. Newer and well cared-
This, in our opinion, is the number one task a family can for personal items reflect well on your home. As you
do to prepare their home for the open market. Buyers are reducing your personal items, more space will be
will associate the way your home holds furniture and exposed. Look at these areas and address any and all
personal items with how they will keep the home. While concerns. Sand the cupboards where you have cleared
this seems unreasonable, it is true. If your closets are items out. Paint interior closet spaces, if needed, with a
over-stuffed or over-flowing, prospective Buyers will feel neutral color. Wipe down drain pipes under your kitchen
that their clothes will never fit. sink.
Really clean your home as well. Your screens and windows
Solution: might need to be touched up from the recent rainfall and
dust. Bookshelves become
Get boxes, a lot of boxes. Pack away as many items as dusty (Note: check the
reasonably possible. While you can’t go down to one filters on your HVAC
pair of Levi’s, maybe you can still get by with a couple system for cleanliness).
fewer pairs. Perhaps a few of those books or stuffed Do your carpets need to
animals could be put aside. Maybe fewer board games be cleaned? Hopefully
with all the items packed
would free up some room. away, this should be
Pack these items in the boxes easier to accomplish. The
and stack them neatly in the best way to accomplish
garage. Buyers will look past a both organization and
stack of packed boxes. cleanliness is to have a good plan, taking one room at
a time and moving on to the next, with an end date in
Cleanliness mind. Enlist the entire family to help.

We once toured a home, a Repairs
very nicely priced home, which
offered many amenities. The comment our Buyers made Major Repairs:
was how unclean the home seemed, especially the
kitchen. The feeling was, while all the counters were This would include any large repair that needs to be
wiped down, and there was no debris lying around, made, such as a new roof, or a new hot water heater or
the home did not feel clean. Yet comparing the home septic system.
to others sold, this home was below market value. We
concluded the reason it did not sell was two-fold: Minor Repairs:
a) It was in a very small market due to price, competing
against new construction. There are always going to be“minor”jobs that your family
b) The “unclean” feeling the home had. will want to complete before putting your house on the
market. While it is always good to try to do some repairs
Solution: before placing you home on the market, do not attempt
to do them all. Quite honestly, you will never get done,
To resolve this situation, you are going to cross in to the always finding one more item to add to the list. There
organizational area we spoke of, as well as minor repairs, are a couple of areas to resolve prior to listing, then
the next topic. As you organize, pack away as much as everything gets accomplished as time allows. We had a

Each Office Independently Owned and Operated

Seller tell us one time, “I’ll fix whatever someone wants 1. You would have fixed the problem
fixed, I just need to know what my Buyer would like fixed.” 2. The Buyers would not have the problem, giving
He was right: every Buyer is going to want something
different, so let the Buyer tell you what he or she wants. them Buyers’ remorse
3. You would have negotiated with the repair in mind
The items to do prior to listing your home include:
before an accepted offer, not after.
•• Any painting, especially interior painting One thing any REALTOR® will tell you, if you have a
•• Any obvious repair: broken cabinet doors, stopped problem with your crawl space, or if you have termites or
any other issue, you want to know before you put your
up drains, etc. home on the market. We represented a Buyer on a house
•• Anything that is a safety concern, such as broken in which a full house inspection was performed. It turned
out that there were major crawl space defects. The cost
stairs to fix them was close to $9000, which the Seller paid for.
The Seller honestly did not know about it, but reasoned
Repairs you can make after you have listed your home to fix it, since the Buyer was still willing to buy the home.
include: Of course, had the Buyer not wanted to buy it, the Seller
would still have had to fix it, and by then, every REALTOR®
•• Cleaning gutters in the area would have known of the problem. No doubt
•• Tightening loose screws and bolts any new Buyer would be scared, affecting the price of the
•• Oiling squeaky doors and drawers sale. However, had a full house inspection been done by
the Seller, they would have discovered the defect and it
These lists are not complete, but should give you the flavor would have been fixed. While the entire $9000 would
of what to attack first not have been recovered in a sale, certainly a portion of
and then second. Of it would have. Finally, our Buyer bought the home. What
course, of paramount if he hadn’t?
importance is the In closing, we realize
balance between this may appear to
getting your home have a great deal of
ready and taking too work behind it; but
long in getting it on for the best sale price
the market. and quickest sale on
the market, it requires
Full House Inspection effort from the entire
family. As well as effort,
We don’t expect this to be a popular suggestion, but we sacrifices are required. Sellers often ask us, “How can we
really believe in it. Typically, Buyers do the full house do this and still live here?” Without a doubt, putting your
inspection and we still want them to, however suppose home on the market puts a slight change on daily life.
their inspector discovers a major defect and perhaps We minimize the inconveniences as much as possible,
there is a cracked heat exchanger in the furnace. One of but there will still be some. By preparing your home for
two things will occur: the Buyer will buy the home with the market, as well as allowing only pre-qualified Buyers
you paying to fix the problem, or the Buyer won’t buy to tour your home, the selling process will go as smoothly
the home, with you still fixing the problem. If the latter and quickly as possible – and with the Jeff Paxson Real
occurs, you still have to go through the process of re- Estate Plan, you keep more of the equity you own.
showing your home and re-negotiating your sale. If you
had done a full house inspection first, you would have
discovered the cracked heat exchanger and the following
would have occurred:

If your home is listed with another REALTOR® this is not intended as solicitation.

Flow Chart of Selling Your Home

A Step-By-Step Guide

SAEGALEENNCTT ESTPARABICLEISH HYLOOISUMTRE MARKET PLAN HOME IS PURCHASE
IMPLEMENTED SHOWN BY AGREEMENT
BY YOUR AGENT VARIOUS AGENTS
WRITTEN

Serving Central Indiana

Each Office Independently Owned and Operated

OFFER OFFER
IS IS

REJECTED REJECTED

BUYER & BUYER BUYER HAS APPRAISAL LOAN TITLE WORK,
SELLER NEGOTIATE APPLIES FOR INSPECTIONS/ IS DONE IS SURVEY & PAYOFF
FINANCING PREPS RESPONSE ON HOME
PRICE/OTHER APPROVED ON CURRENT
MORTGAGE ORDERED

OFFER RESPONSE CLOSING
IS NEGOTIATED DATE
& ACCEPTED
ACCEPTED SCHEDULED
WALK-

THROUGH
DONE ON HOME
24 HRS BEFORE

CLOSING

CLOSING!

If your home is listed with another REALTOR® this is not intended as solicitation.

Marketing Plan Comparison Chart

Before You Make a Decision, Je Paxson Real Other
Compare Our Plan Estate Plan
???
Commission Comparision 4.5% ???
Multiple Listing Service (MLS/BLC) YES! ???
Use State-of-the-Art Lockboxes YES! ???
All Million-Dollar Top Agents YES! ???
Use Professional Photographer YES! ???
Live Voice Answering the Phone YES! ???
Aggressive Internet Marketing YES! ???
Feedback on a Weekly Basis YES! ???
YES! ???
Agents Show Your Home YES! ???
Pre-Qualify Buyers YES! ???
Help Buyers Find Financing YES! ???
Negotiate & Prepare Contract YES! ???
Handle All the Paperwork YES! ???
Supervise the Closing YES! ???
Don’t Get Paid a Penny Until We Sell Your Home YES! ???
Co-op With Other REALTORS® YES! ???
Buyers Directed to Voicemail NO! ???
Up-Front Fees NO! ???
Hidden Fees NO!

Each Office Independently Owned and Operated

Compare for Yourself:
Professional photographs do indeed make the difference!

Typical Photographs Jeff Paxson Real Estate
vs. Professional Photographs

If your home is listed with another REALTOR® this is not intended as solicitation.

“If You Want One of These, Call Jeff”

Each Office Independently Owned and Operated

Thank you!

A sincere thank you goes out to our Real Estate peers.

Since January 1, 2015, each of the following brokerages and their
thousands of Realtors have shown our listings to their clients
and/or written offers on those homes:

Arsenault Group Realty, Inc Hills O’Brown Realty, Inc Priority One Realty
Assist-2-Sell Home Quest Realty Quorum Realty Group
Bella Villa Realtors, LLC Home Realty R.P. Lux Company
Berkshire Hathaway Home Homesmart Realty Group Re/Max 1St Realty
Bina Real Estate Hometown Realtors Re/Max Ability Plus
Blue Sky Realty LLC Homexpert, Ray Stuck & Co Re/Max Advanced Realty
Cardinal Realtors, LLC Hoosier Realty Connection Re/Max Centerstone
Carpenter Realtors Horizon Realty LLC Re/Max Legends Group
Carrsun Realty Company Indy Homes Realty Gp, LLC Re/Max Metro
Century 21 Breeden Realtors Jeff Paxson Real Estate Re/Max Results
Century 21 Diversified Realty Jeneene West Realty, Inc Real Living Team Advantage
Century 21 Scheetz JH Begley Realtors Realty HD
Chavis Mosely Realtors, LLC Justin Brown Realty World-Harbert Co
Chopp & Associates Keller Williams Ind Met N RealtyQwest, LLC
Cms Real Estate Services Keller Williams Ind Met S Red Oak Real Estate Group
Coldwell-Banker-Kaiser Keller Williams Indy Met NE Redfin Corporation
Compass Realty, LLC Keller Williams Indy Met W S K Richard & Associates, LLC
Cornerstone Realty Keller Williams Rlty Ind SW Sandcastle Real Estate, LLC
Cottingham Realty, Appraisal KRG Plus, LLC Scott Veerkamp Realty
Daniel J Shine, Broker L.R. Wood Realty LLC Smart Choice Realtors, LLC
David Brenton’s Team Landtree Realtors Star Harbor Realty, LLC
Design Real Estate Legacy Realty LLC Starr Real Estate, Inc
Doc Real Estate, Inc Mad Chase Real Estate Sweetwater Realty LLC
Dollens Real Estate Services Main Street Realty, LLC The Cooper Real Estate Gp
Dream Home Realty Inc Mang Tha Real Estate, LLC The Indy Realty Shop
Durlacher Realty Group LLC Mike Duncan Real Estate Gp The Swartz Group, Inc
Ebeyer Realty, LLC Mike Watkins Real Estate Gp TLC Real Estate South Corp
Era Real Estate Links Modern Realty Group Inc Todd Realty Group, LLC
Exceptional Homes, Inc MSWoods Real Estate, LLC Tomorrow Realty, Inc
F.C. Tucker (Multiple Offices) Myers Realty United Real Estate Indpls
G. Martin Realty Neighborhood Home Rlty Weichert Realtors, Hoosier Hm
Grayt St. Realty Neu Real Estate Group Weichert, Realtors-Tralee Prop
Grinnell Realty New Day Realty Welbourne Realty, Inc
Hamann Sense, LLC Newkirk Realty Whitetail Properties
Hansen Real Estate Nottingham Realty Group Williams Executive Realty & A S
Highgarden Real Estate Olympus Realty Group, Inc
Highly Favored Realty, LLC Perez Realty Group LLC

If your home is listed with another REALTOR® this is not intended as solicitation.

317.851.9000

[email protected]
If your home is listed with another REALTOR® this is not intended as solicitation.