Reminiscences of a Fungi - John Miller

The AMGA research and development committee had research scientists working on the odour reduction
challenge in laboratories and testing units in NSW Agriculture department, Rydalmere and La Trobe University in
Victoria as a high priority. Over $200,000 was invested jointly with the Horticultural Research and Development
Corporation (HRDC). Councillor Wendy Sledge visited all existing custom compos/substrate operations in the
Hawkesbury Council area with her Mushroom Composting Industry and Siting Committees, to establish a greater
understanding of the situation by all concerned.

1990 – Mushroom Composters Pty Ltd. Directors – L-R – Peter Jones, 2004 – Members of Mushroom Composters Pty Ltd Group. L-R –
Joe van Dorresteyn, John Cox, Doug Heley, Michael Daley, Ken Powe, Joe van Dorresteyn, John Cox, Stephen Powe, Neal Marland,

Bill Daley George Johnson, Troy Marland, Geoff Martin (Manager) and Derek
Marland

2003 – Geoff Martin, Mushroom Composters Pty Ltd Manager at Mt 2003 – Mushroom Composters Pty Ltd – Mt Thorley. Custom
Thorley, via Singleton, NSW composting bunkers with high pressure under floor aeration via

spiggots

Unfortunately, due to pressure by residents, Hawkesbury City Council would not re-zone Blaxland’s Ridge at Colo
for ‘Special Use’ for custom Compost/substrate production for the Hawkesbury Mushroom Growers.

There was nowhere in this vast area of the Hawkesbury for this essential Industry to satisfactorily locate to and
remain economically viable as far as Hawkesbury City Council was concerned.

The mushroom composting industry was to be forced out of the district which increased costs of transport
enormously and reduced our competitive edge against cheap imports.

The mushroom Industry is the largest private employer in the Hawkesbury, employing over 600 people, which
makes a cash contribution to our economy locally of $300 million. With a farm gate sales value of $60 million per
annum.
Many costly court cases were brought about by Hawkesbury City Council at great expense to council’s rate payers
and the mushroom Industry.

Reminiscences of a Fun’gi 245

In 1995 Mushroom Composters Pty Ltd were forced to close down at Ebenezer and re-locate to Mt Thorley near
Singleton where the local Council welcomed them with open arms and gave them every assistance.

In 1996 Graham Price Pty Ltd, at McGrath’s Hill were forced to close down completely as
there was no ‘Special Uses Zone’ in the Hawkesbury to relocate to.

There is now only one custom compost/substrate production plant left operating in the
Hawkesbury. This is Elf Farm Supplies Pty Ltd, which adjoins the McGrath’s Hill sewage
treatment plant.

In 1998 Elf Farm Supplies applied to the Council to approve a site at Blaxland’s Ridge for
mushroom substrate production.

The Council referred the matter to a NSW Commission of Inquiry for Environment and Planning for determination.
The commissioner of the inquiry made a recommendation to Hawkesbury City Council that the Blaxland Ridge site
be approved for substrate production in a letter to Hawkesbury City Council in April, 1991, enclosing his report
indicating findings and recommendations in an Executive Summary which follows.

The Hawkesbury City Council took no action for a couple of years until 2001 when the Council rejected the
application for the Blaxland’s Ridge Site in the belief that the proposed development was prohibited by draft
Hawkesbury LEP 1989, Amendment No 132. A great opportunity was lost! Elf Farm Supplies are now continuing to
upgrade their plant at Mulgrave with the latest technology.

2004 – Elf Farm Supplies Pty Ltd, Mulgrave Road, Mulgrave, NSW. 2004 – Aerial view of Elf Farm Supplies, Mulgrave Road, Mulgrave,
L-R – Rob Tolson (Chairman), Paul Ryan (Substrate Production NSW – Mushroom substrate production plant with the latest technology

Manager), above: David Thain (Operator of “Traymaster” pre wet being installed
turning machine)

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References
1. AMGA Newsletter, Journals and Minute Books 1965-1992
2. Correspondence from Windsor Municipal Council fro AMGA 1974
3. AMGA General Meetings
4. R & D Annual Report
5. NSW Agriculture ‘In the Service of Agriculture’ 1890-1990
6. .Windsor Municipal Council – Policy Guidelines Mushrooms Growing Operations 1977
7 AMGA Annual Reports NSW State Director 1988 and 1989
8. John Millers personal experience 1967 – 1992
9. AMGA oral history interviews 1997 – 1999 John & Beryl Miller
10. Correspondence from the Office of the Commissioners of Inquiry for Environment and Planning to

Hawkesbury City Council, April 1999
11. Special Meeting Business Paper Item 117, Hawkesbury City Council, 8th October, 2001

Reminiscences of a Fun’gi 252

Chapter
11

GOODS AND SERVICES OF THE MUSHROOM INDUSTRY

Farm Produce carriers SJ Paull Pty Ltd was established in Pitt town c1930 by Stan Paull who collected Farm produce
from farms and took it into Sydney Markets to sell from his stand.

1965 – S.J. Paull’s truck depot for farm produce, Bathurst Road, Pitt Town, NSW. L-R – Marilyn, Karen, Suzanne, Julie and Max Bellamy.

Many mushroom growers from around Maroota, Cattai, Maraylya and Oakville sent their mushrooms to Stan
Paull’s depot at Pitt Town.

Denny Mitchell of Cattai has been sending his mushrooms to SJ Paull since 1956, and is still sending them to Stan’s
son Phillip, who started working for his dad in 1957 and took over the business in 1977.

There is a local legend that just about everyone in Pitt Town used to be employed by SJ Paull. He had many trucks
on the road picking up produce.

The large truck depot was built after the big flood in 1961 when all the farm crops were washed away and there
was nothing to carry to the markets.

Merve Bassingthwaite ran the produce store and was known as ‘Old Bass” for many years in Pitt Town. He supplied
straw and chemicals to mushroom farmers in the area and financed many farmers during tough times with
supplies, until their crops came in, and they were able to repay their debts.

Electrical work was done on the mushroom farms by Clive Brown of Ebenezer. He worked for Bert Hornery, an
electrical contractor in Windsor in 1948. Clive Brown was running his own electrical contracting business when he

Reminiscences of a Fun’gi 253

wired a house being built by Ivor Broome of Freeman’s reach, for Mal Manning of Manning Mushroom Spawn
Laboratories. Geoff Morley commenced his apprenticeship in 1957, with Clive Brown as an Electrician.

They wired Mal Manning’s first peak heat room with electric heating cables
and fans. The compost had to be really wet as it dried out a lot without any
steam being injected. A steam boiler was installed later on.

Clive and Geoff wired a lot of Mushroom Growing sheds such as Bill Schulz, Wal
Hanckel and Vic Sanders.

Compost turning machines built by Swinnerton Engineering of Oakville were
wired electrically as were 32 Volt portable picking lights, Hot water and steam
boilers.

24 Hour maintenance and service was provided for the mushroom farmers
with such a perishable crop with strict growing conditions.

Boiler - maker John Bonus usually installed the steam boilers and also built a
few elevator type compost turners electric driven.

Clive Brown, Electrical Contractor, Geoff Morley started his own electrical contracting business as a sole trader
Ebenezer, NSW between 1964-65. Many peak heat rooms were built in the 1960’s to reduce
pest and disease problems. His son David joined the business in 1983.

In the 1970’s self-driven electric compost turning machines (built by Rumery and Co) environmentally controlled
growing rooms with air conditioning packaged units and eventually chilled and hot water units piped to each room
were installed.

Things were becoming more complex with computer controls for mushroom growing, which was a big challenge
for a country ‘Sparky’. It was a steep learning curve for them.

John Bonus, Boilermaker, Sackville Road, Sackville, NSW 2003 – Geoff Morley, Electrical Contractor, Tizzana Road, Ebenezer

Overseas systems were installed (Such as the Dutch GI Com System) for the first time at Johnson’s Bros’ McGrath’s
Hill.

Reminiscences of a Fun’gi 254

Sylvan Australia contracted the Morley’s in the early 1990’s to install switchboards and complete factory
installations for their modern spawn production plant at Londonderry.

Electricity supply interruptions were becoming a problem in the 1990’s and standby electricity generating units
were installed. Some were as large as 750 KVA to maintain supply during blackouts.

The Morley’s are currently installing units for Elf Farm Supplies to make
it possible to produce Phase III spawn run compost.

Ron Fisher (electrical contractor) arrived at Vineyard in 1956 when
mushrooms were mainly grown in ridge beds. In 1959-60 site
contamination with disease forced growers into rough iron sheds for the
first stage of indoor growing. Ron provided electricity for lighting. Fred
Hession in the late 1960’s had the first air-conditioning units installed at
Midson Road Oakville.

2003 – Ron Fisher, Electrical Contractor, In 1969 John Daley and Ken Powe had their fibro insulated sheds
Oakville NSW erected and wired for air conditioning.

Bob Rumery started working for his father in law at a company called BV
& H Engineering, at Riverstone in 1969.
In 1980, Bob had built mushroom tray filling, conveying and stacking
equipment.

This company also supplied special parts for many mushroom growers
equipment and developed and built machinery to order for KG & VM
Powe.

2003 – Bob Rumery, Rumery and Co, Oakville Hawkesbury Hydraulics P/L was set up in 1989, by Michael Broome.
NSW Michael Broome has established an excellent business servicing and
supplying hydraulic equipment for the mushroom industry and many
other businesses in the Hawkesbury.

Michael has been a member of Hawkesbury State Emergency Services
since 1985, he is currently the deputy controller.

In 1986 Harry Grange of Maraylya, established a company called

Australian Black Peat Pty Ltd to provide blended peat moss as a casing

material for the mushroom growers of the Hawkesbury.

Harry started off delivering ready mixed casing material to mushroom

farms with a huge cement mixer. He now has a new truck with a large

Self driven compost turning machine built by bin driven by Hydraulics.
Bob Rumery when trading as BV&H From 1959, Cecil and Arthur Sullivan of Hayes Bro’s in Windsor supplied

Engineering Co for Clark and Brown, Cattai

pumps and farm equipment for the mushroom industry for many years and were highly respected for the prompt

service that they provided.

In 1964 Brian and Ian Norman started Hawkesbury Refrigeration Pty Ltd at Windsor in Bert Hornery’s workshop
which were the stables of Loder House. The business operation moved to South Windsor in 1970. Cool rooms were
installed and package air conditioners for the mushroom industry. Brian’s son Clayton is currently running the
business and is now the managing director of the company.

Reminiscences of a Fun’gi 255

2003 – Michael Broome, 2003 – L-R – Brian and Clayton Norman, C1975 – L-R – Harry Grange, Mary and John
Hawkesbury Hydraulics Pty Ltd, Hawkesbury Refrigeration Pty Ltd, George Street, Daley, Norm Johnson, Peter and Sadie Jones at

Windsor, NSW South Windsor, NSW an AMGA function

Reminiscences of a Fun’gi 256

References

1. Personal interviews to John Miller 2003-04
2. Correspondence to John Miller 2003-04
3. Local Hawkesbury Legends orally.

Reminiscences of a Fun’gi 257

Chapter
12

COMMUNITY SERVICE

Every Thursday night from 1984 to 1999 Graham Price of McGrath’s Hill, would donate over 700 large plastic bags
of used mushroom compost to be sold to the public to raise funds to benefit young persons. The money is invested
and an amount allocated from interest each year (Over $6000 allocated in 2003).

Graham’s fellow members of the Windsor Rotary Club also donated
their time to assisting in emptying the sheds and loading the bags
onto trucks.

The following information was reprinted from a publication called
‘Rotary Down Under” in 1997-

Each Thursday night, summer and winter, a hardy band of Rotarians in

Windsor NSW, met at Graham Price’s mushroom Farm at McGrath’s

c1997 – L-R – George Rhodes (Rotary Club of Hill and packages compost for sale. The product was transported to
Richmond), Councillor Christine Paine Millers Garden Centre at McGrath’s Hill in Doug Stoneman’s truck and
sold at a competitive price. The sum of $111,000 invested represents
(Hawkesbury City Council), Graham Price, Brian thousands of man-hours spent by these volunteers, whose sole
Speechley and Ross Miller of Windsor Rotary, at an reward was an occasional cleansing ale, and the fellowship

Awards Night for the Rotary Club of Windsor’s
Youth Foundation Trust

engineered by a sense of camaraderie arising from this joint effort. So

as to ensure that this substantial capital sum was not whittled away

over the succeeding years, Rotaries Past president Graham Price and

past President Ross Miller enlisted the services of fellow Rotarian,

George Rhodes, a Windsor Solicitor from the Nearby Rotary Club of

Richmond. The concept of Rotary Foundation Trust was then created,

a trust deed prepared and approved by the various authorities and

then put into place. The original trustees of the Windsor Youth

Foundation were Graham and Ross, subsequently expanded in

number to include George Rhodes, Brian Speechley and Christine

Mushrooms growing in bags at Graham Price’s Paine, a Councillor of Hawkesbury City Council. The trust deed recites
farm on the corner of Pitt Town and Wolseley that the trust “is designed and intended to create, establish, manage
Roads, McGraths Hill. At the end of the cropping and administer a public fund, to be applied to benefit young persons
the bags of compost were sold to raise funds for the who may be either physically or mentally disabled or who have some

Youth Foundation Trust

financial need to assist either in their education, their sporting or cultural pursuits or otherwise within the spirit of

the Rotary movement”. The trustees have invested the capital fund of $111,000 and are empowered to apply up to

two thirds of the income from the trust investment in the form of awards made within the spirit and intendment

of the trust deed. The remaining one third of the income earned is re invested as additional capital. In 1996 the

trustees were able to make the initial awards, the recipients being Ben Anderson, Kim Mamo, Kym Daley, Korina

O’Hanlon, Carolea Johnson, Allan King, Lance Mitchell, Kathleen Insh, Michael Esposito and Troy McDonald. The

awards were made at a Rotary Club of Windsor Meeting, parents and friends of the young awardees being invited

to attend. The local press sent along a reporter and a photographer and the function was well written up in the

local newspaper. Lance Mitchell sent a letter of thanks, saying that the award had assisted him to defend his

national junior sailing title successfully. He said items purchased would be used for many years to come. The titles

were held in Hobart, Tasmania.”

Reminiscences of a Fun’gi 258

Mushroom Farm Closed Down

Unfortunately the original Windsor and later Hawkesbury Council’s never provided a ‘buffer zone’ around farms to
separate them from the conflicting residential areas.

Due to residential complaints of farm odours at McGrath’s Hill housing estate which had expanded up to the
mushroom farm boundary fence it was forced to close down in 1996.

Each Thursday night from 6-9pm after the hard physical work of emptying over 700 bags of compost from the
sheds was completed, the volunteer group would relax on Graham Price’s back veranda for a social hour.

Ross Miller, a Windsor Rotarian, nurseryman of long standing and part time poet, wrote the following poem after
many years on the compost fund raising group. The poem was called and I quote ‘On the back veranda’.

On The Back Veranda
On the rare occasion when the multi-cross conversations

Dim to an audible low,
You may wonder what subject is on the go,
Well last years list ballistics, velocity and projectory,

Now have no show.
There is a new subject that “BG” gave a float,

And he’s arguing with Trevor about,
The history of some boat!

So the discussion has reached ‘Titanic’ proportions,
And their all joining in.

Everyone has got a point of view about the
Bloody sunken thing!

Now Janet heard all the talk from the kitchen next door,
And now has a book on the subject
And plans to take the floor.
So when this discussion is over,
I am sure, we will all know as much,
As we did before!

In about three months this Thursday club,
Will close.

Unless we meet in another place
With cleaner smelling clothes,
But it wont be the same
As Graham’s back veranda
We will all drink a toast to him
When he is down in Narrandera

The time has come the walrus said
To talk of many things
We did!

Yours in compost signed Ross miller

Reminiscences of a Fun’gi 259

L-R – Ross, daughter Rebecca, and wife Lynette Miller of Miller’s Garden Centre, Windsor Road, McGraths Hill, NSW

Beautifying the Hawkesbury Valley Environment.

In 1992 the AMGA donated truck- loads of used mushroom compost and labour to beautify the entrance to
Windsor on the McGrath’s Hill flats with a tree - planting project.

1992 – John and Beryl Miller planting trees and 1992 – L-R – John Cox and Brian Carroll unloading a truck of mushroom
mulching them with mushroom compost/substrate at compost/substrate, Derryn Watson on truck, for mulching trees planted on “Pioneer

“Pioneer Way” , McGraths Hill flats entry to Way”, McGraths Hill flats entry to Windsor
Windsor

This was a co-operative community project with the Windsor Rotary Club Members, Hawkesbury City Council
Members and members of the AMGA all happily volunteering labour.

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Beautiful trees and shrubs were planted between the Pitt Town
Road turn off at McGrath’s Hill and Fitzroy Bridge over South
Creek, at Windsor along the walkway path.

The Mayor Councillor Wendy Sledge assisted and officially
opened the ‘Pioneer Way’. A signboard was erected at each
end of McGrath’s Hill flats, on the road - side, to celebrate a
great joint community effort.

1992 – Ross Miller, Councillor Ted Books, Rob and Councillor Wendy
Sledge, Mayor of Hawkesbury City Council and Jan Barkley,
Hawkesbury Historical Society at the joint venture and unveiling of
“Pioneer Way” sign.

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Oakville Bush Fire Brigade 2004

The brigade was originally formed by a group of farmers, many of whom were mushroom growers and some still
are.

c1992 – Roslyn and Peter Speet c1986 – Sidney Speet

c1960 – Oakville Bush Fire Brigade Members - Lionel Smith (on tanker), c1995 – Oakville Bush Fire Brigade Members – L-R – Andrew Rutter, Peter Speet
front L-R – Ken Powe, John Baker, Jack Baker, Vic Hunt, Wally Hanckel, (Captain) and Mark Lieben

Arty Wiese

c1998 – Ken and Verna Powe c1998 – Paul, Stephen and Darrin Powe

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Hanckel, Wallace 1939-1980 Deputy Captain
Wiese, Artie 1939-1965
Wiese, Bill 1945-1969 Captain, Deputy Captain
Baker, Jack 1940-1969
Baker, John 1958-1968 Deputy Captain
Seltenrych, John 1956-1994
Huxley, Geoff 1940-1955 Captain, Deputy Captain
Midson, Warren 1940-1952 Senior Deputy Captain
Midson, Harold 1940-1960 Deputy Captain
Powe, Kenneth 1945-1955 Deputy Captain
Powe, Paul 1972- Present Deputy Captain, Equipment Officer
Powe, Stephen 1975- Present Group Captain, Captain
Powe, Darrin 1981- Present Deputy Captain
Powe, Raymond 1960- Present Deputy Captain
Speet, Peter 1957- Present Deputy Captain
Speet, Sidney 1940-1970 Deputy Captain
Clark, Billy 1944-1960
Mitchell, Merv 1960-1964 Deputy Captain, Treasurer
Newton, Normie 1970-1978
Powe, George 1939-1950
Hunt, Vic 1972-1974
Ogden, Desie 1958-1962
Priora, John 1945-1979
Sanders, Grahame 1960-1972

The original call out system was by old steel ‘Brake Drums‘ hanging in trees, these were hit with a hammer, alerting
others to the fire. The message was relayed from farm to farm. Farms that are known to of had this system were
Smith’s, Hession’s, Hanckel’s, Speet’s, Powe’s and Lamkin’s.

The Oakville Bush Fire Brigade also assisted Hawkesbury State Emergency Service in times of flooding. They would
evacuate the residents and their possessions.

Mary Daley vividly remembers having lunch with Jim and Mary Davies and their son George, at Maraylya in 1957,
when she first met her husband to be, John Daley. Mary came up from Chatswood with her friend Annabell and her
mum to visit the Davies family.

It was a scorching hot summer’s day. In the middle of lunch a loud noise came across the quiet bushland. All the
men jumped up from the dinner table and took off immediately. The fire alert had sounded. Mary, a city girl,
couldn’t believe what was happening. The remains of the baked dinner were put in the oven. The men returned a
few hours later covered in black ash to finish lunch.

Such was the community spirit of the bush in the Hawkesbury. Everyone came and helped their neighbours in
times of need, both in fires and floods!

Hawkesbury State Emergency Service (SES)

In 1988 John & Beryl Miller moved into Windsor to set up the AMGA office Headquarters there. Being in a flood
prone area close to the Hawkesbury River John & Beryl decided that they would contribute to the Hawkesbury
community, as part of it and join the local office of SES and do a training course as volunteers.

Reminiscences of a Fun’gi 263

It didn’t take long to see the floods again. First in April of 1988 then again in July. Beryl was a volunteer on early
morning shift in the communications room on the phones taking calls in SES headquarters.

John Miller was an operations Officer in the Control room, he organised flood awareness meetings for the
community. John was made Chief Warden of Hawkesbury SES and organised Wardens on the river systems from
the Nepean, Hawkesbury, Colo and McDonald.

Early flood warnings were issued by phone on a network system to about 250 Wardens in strategic locations for
pump removal and evacuations, river level and rain gauge readings.

In 1990 the floods came to the carport in front of the AMGA office. The 1961 flood would have risen to just below
the floor- boards. If the building had existed in the record 1867 flood, the highest recorded in European History, the
flood - waters would have reached the ceilings.

Reminiscences of a Fun’gi 264

AMGA Board of Directors – 1991-92 – Back Row, Doug Schirripa; Andrew Gulliver; Leslie Williams; Graham Baldock; Middle Row, Graham
Upson; Mick Daley; Mick O’Brien; John Miller; Peter Willemse

Front Row – Herman van Schajik, Annette Bolenski; Rob Tolson; Brian Pratley; Sandra Gregg; John Foster

References
1. Windsor Rotary Club- Rotary Down Under 1977
2. Ross Miller- On the back Veranda 2003
3. 1992 John Miller/ Windsor Rotary Club – Hawkesbury Council – AMGA Joint Community Activity
4. Correspondence- Oakville Bush Fire Brigade 2004
5. Sydney Morning Herald – 8th July, 1988
6. John Miller’s personal interviews 2003-2004 and own experiences 1988-2003

Reminiscences of a Fun’gi 265

Reminiscences of a Fun’gi 266

Chapter
13

THE TIME HAS COME FOR MY FINAL REPORT!

The last annual report I submitted to members in 1992 is attached for your information and perusal.

The many years spent in the mushroom industry have been a very happy, challenging experience. We have made a
great deal of friends in Australia and overseas. The camaraderie and free flow of information and assistance
between growers is something that has to be experienced to be believed.

My wife, Beryl and I have really enjoyed being a part of building the AMGA up to what it is today and hope we have
contributed in some way to its successful standing amongst horticultural crops in Australia as a truly national
organisation.

The cooperation and support of many people in the food and media industry have contributed a great deal in the
meteoric rise in consumption of mushrooms in Australia. Our warmest gratitude is extended to all of these
wonderful people. We will be forever grateful for their unselfish assistance.

In April 1998, I had the honour and pleasure of judging mushrooms at the local Hawkesbury Show. It brought back
memories of the 20 odd years I spent at the Sydney Royal Easter Show. For 10 days at Easter each year we
delivered mushrooms to 5 or 6 joint cooking demonstrations all over the show ground for tastings. It certainly
introduced mushroom cookery to thousands of adults and children of all ages who had never tasted them before.

It has been personally rewarding to me to see the plateauing and eventually falling levels of imported mushrooms
coming into Australia from 1985 onwards as our fresh mushroom promotions had their effect. It has been a long
draw out battle.

In the year 1974-75 after we first commenced our promotion campaign our fresh and processed sales were a total
of just over 6,000,000 kg with a value of $7,000,000 per annum, an average price of $1.17 per kilo and a per capita
consumption of all mushrooms of 0.65 kg per person.

Working as a team together AMGA, it’s members and staff have achieved a great deal of success in competitive
times.

In 1991 – 1992 the figures are now 26,845,000kg with a total value of $97,263,000 and annual per capital
consumption of 1.99kg with an average price of $3.68 per kg.

The future and it’s challenges

I think the future for the mushroom industry is sound for well managed family farms who apply good cultural
techniques, personnel communication skills and total quality management to produce mushrooms of a high
standard to satisfy the requirements of the market they supply.

We are now at the stage where the next generation of well educated and highly motivated sons and daughters and
other young forward thinking people will take the AMGA successfully into the 21st Century to carry on the traditions
set by their hard working parents.

I wish Greg Seymour and his efficient supporting staff at AMGA every success in meeting the challenges ahead.

Reminiscences of a Fun’gi 267

John Miller
Windsor 2004

Reminiscences of a Fun’gi 268

Chairman’s Report 1991/92

If nothing else, this year we have learnt two things

• To trim back and fine - tune production costs.
• Seriously attempt to improve the quality of our product.

If we have been reasonably successful at these, we as an industry will be in a
better position than most horticultural industries coming out of this recession as
we supposedly had to have.

Brian Carroll As you are aware, the Board had commissioned Marketing Incentives Pty Ltd, to
AMGA Chairman – 1991-92 develop a ‘Strategic Marketing Plan’ for our industry for the next three to five
years. The results are scheduled to be released at the national Conference in
Perth in November.

Optimistically speaking, this strategic marketing Plan together with the increased funds for promotion (from
increased spawn levy agreed upon at the last AGM), should lead to increased consumer demand during the coming
year, and of course we require a solid commitment from all growers for a quality product.

One area of concern, however, is the ever increasing importance of the large supermarket chains as a purchase
location for mushrooms, and whilst the volume purchasing power is there, whey will certainly continue to use
mushrooms as a frequent loss leader, thus reducing the overall average market price nationally.

Australian National Average Prices (Fresh and Processed)

1986/87 1987/88 1988/89 1990/91 1991/92
$3.33 $3.38 $3.32 $3.66 $3.68

As indicated above, the national average price fell by $0.06 cents this year, but I am confident we will counter this
in the coming year.

The recovery from this recessionary period has got to be private industry led, one cannot sit back and wait for the
Government to lead the way.

As recommended last year, the Board of Directors met only four times this year, and with great success. The
Executive Committee, consisting of the Chairman, two vice Chairmen and Treasurer approved the monthly accounts
and other items as necessary between board meetings. Not only has there been a great cost saving, but has been
greatly appreciated particularly by Interstate board members in reducing their time away from their farms in
attended monthly meetings.

Again the newsletter has proved to be an excellent publication in communication with members, and our special
thanks to Mick Daley, Editor, Kevin Tolson and Geoff Price Assistant Editors and Annette Bolenski our Newsletter
coordinator for an excellent job.

Many thanks to Rob Tolson and the R & D Committee for their excellent work this year and finally to Marion
Lawson and team for their work on the training program.

Finally sincere thanks to John Miller, our General manager, Sandra and Annette for their great efforts and support
throughout the year.

Brian Carroll

Reminiscences of a Fun’gi 269

Chairman

Reminiscences of a Fun’gi 270

Research and Development 1991/92

Firstly I would like to thank Sandra Gregg and the staff in the office for their help
during the year for with out it I am sure any grower could not do what I have found to
be a very time consuming task.

This year we have changed from R&D Committee members being the liaison person on

the various projects receiving Horticultural Research & Development Corporation

(HRDC) funding to where the Mushroom Industry Development Office (MIDO) is the

liaison person with there being a Committee member as project supervisor. The

Supervisors being encouraged to visit the projects every three months to help and

Rob Tolson – Chairman, R&D support the project wherever possible.
Committee
1991-92 There has been continued effort and support this year for the work being done on
compost with work being carried out to understand the composition of compost and

the nutritional requirements of the mushroom.

The virus - testing scheme still struggles on with more anti sera being brought in from England.

While most growers seem to want a larger emphasis placed on the development side of R & D we still seem to be
struggling along without a worthwhile local product available for supplementing although we have done lots of
work in this area, there is still no universally used substitute for improved peat despite it always being high on our
priority list.

The production of compost without odour problems also still seems to allude us, although I am sure we must be
getting closer on this one.

The first training seminars have been staged by the University of Western Sydney, Hawkesbury and were well
attended and well received I have been told.

The challenges for the coming year will be headed again by compost, it’s general quality and the odour problem.

The general mushroom house environment must soon be due for some attention as we strive to produce bigger
and better crops.

Casing cost and alternative mediums will again receive more attention I am sure.

Spawn strains and genetics are again a common talking point.

Finally I thank those committee members who have taken on the project supervisor roles during the year, Geoff
Price in his job as liaison officer and all the R & D committee members.

Rob Tolson
R & D Chairman

Treasurers Report 1991/92

Reminiscences of a Fun’gi 271

The year ended 30th June, 1992 has been a memorable and pleasing one from my
perspective as Treasurer of the AMGA financial resources dramatically improved with the
increased Spawn levy beginning to flow in from January 1992.

For the first time ever, the total spawn levies collected for the year exceeded one million
dollars, which is a significant achievement for an organisation with relatively few
members.

Brian Pratley The onus is clearly on the new Board of Directors to ensure the monies collected
continues to be invested wisely in promoting our industry. In this regard I am sure

members attending this years Conference in W.A will be impressed when they see first hand the plans already in

place to enhance and expand our advertising and promotional activity which, no doubt, will be of long term benefit

to all members.

John Miller and his dedicated staff have had an extremely busy year and I take this opportunity to thank them
sincerely for their efforts.

Brian Pratley
Treasurer

Our Auditor Harry Khouri Presents His Independent
Audit Report To The Members Of Australian
Mushroom Growers Association Limited

SCOPE

I have audited the financial statements being the Statement by Directors,
the Income and Expenditure Statement, balance Sheet, and notes to and
forming part of the financial statements of the Australian Mushroom
Growers’ Association Limited.

These statements have been prepared on the basis as set out in Note 1 to

the accounts.

The company’s directors are responsible for the preparation and presentation of the financial statements. I have
conducted an independent audit of these accounts in order to express an opinion on them to the members of the
company.

The audit has been conducted in accordance with Australian Auditing Standards to provide reasonable assurance as
to whether the accounts are free of material misstatement. The procedures included examination, on a test basis of
evidence supporting the amounts and other disclosures in the financial statements, and the evaluation of
accounting policies and significant accounting estimates. These procedures have been undertaken to form an
opinion as to whether, in all material respects the financial statements.

(i) are presented fairly in accordance with the historic cost basis of accounting outlined in Note 1 to the accounts,
and
(ii) present a true and fair view in accordance with the requirements of the corporations law.

So as to present a view of the company which is consistent with our understanding of its financial position and the
results of its operations. The financial statements have not been prepared as a general purpose financial report in
accordance with statements of Accounting Concepts and Accounting Standards.

Reminiscences of a Fun’gi 272

The audit opinion expressed in this report has been formed on the above basis.

OPINION

In my opinion, the accounts of Australian Mushroom Growers’ Association Limited are properly drawn up:

(a) so as to give a true and fair view of:

(i) the state of affairs of the company as at 30 June 1992 and of the results of the company for the
year ended on that date;

(ii) the other matters required by division 4,4 and 4B of part 3.6 of the law to be dealt with in the
financial statements, and

(b) In accordance with the provisions of the Corporations Law.

The company is not a reporting entity as defined by Accounting Standards. Therefore no Accounting Standards are
applicable to the company and the financial statements have been properly prepared in accordance with the
accrual and going concern bases of accounting.

Harry G Khouri FCPA
Registered Company Auditor

Reminiscences of a Fun’gi 273

Australian Mushroom Growers’ Association Limited CAN 001 491 461
Income and expenditure Statement for the year ended 30th June 1992.

Income 1992 1991
Advertising Income 4621 3280
Conference Receipts 34313 2438
Interest Received 22541 35127
Other Income 2394 2140
Open Learning Scheme
Subscriptions Received - 168
Spawn Contributions Received 26200 24200
1,064,320 891925

Total Income 1154389 959278

Expenses 687477 557560
Advertising and Promotions 3000 2750
Auditors Remuneration –Fees 4711 2975
Auditors Remuneration – Other 39 107
Bank Charges -
Conference Expenses 35103
Depreciation 11952 12240
Electricity 3423
Filing Fees 2412 145
Freight and Cartage 535 1161
General Expenses 697 902
Holiday pay Provision -
Insurance 4207 1925
Legal Fees 3046 1431
Loss on Disposal Fixed Assets 1893 1357
Meeting Expenses 5211 5042
Motor Vehicle Expenses
Opening Learning Scheme 790 13523
Printing and Stationary 2748 1507
Rates and taxes 13826
Repairs and Maintenance 13432
Seminar and Conference Fees - 1148
State and Federal Duties 19066 8623
Staff Amenities 9887
Staff Training 1153 785
Subscriptions 20472 230
Superannuation -
Telephone 7614 3223
Travel and Accommodation 1070 6161
Wages and Salaries 7228
585
980 10646
4370 85815
5570
9727
4887
92954

Total Expenses 1122081 952059
Operating Surplus 32308 7219

Reminiscences of a Fun’gi 274

General managers report 1991/92 John Miller

This will be my last Annual Report as General Manager of AMGA.

I have advised the Board of Directors of my intention to resign from this position, when a satisfactory person has
been selected and appointed with the request that I gradually reduce my working days per week as the new
person settles in. My services will still be available to the AMGA on a part time basis if a satisfactory arrangement
can be negotiated.

The decision has been reached after considering the urgent need for a dynamic younger person, with bright new
ideas and enthusiasm, to accept the challenge of implementing the new ‘Strategic Marketing Plan’ over the next 3
to 5 years for the benefit of AMGA members. The board of directors will be making recommendations to members
on this matter at the Annual general meeting to be held in Fremantle, WA.

I still have plenty of fire in my belly, however it doesn’t burn as long as it used to. I would like to spend more time
with my wife and family and gradually slow down without affecting the AMGA performance.

This is one of the most dynamic and successful primary industry organisations in Australia, totally united in all
states, with the common goal of achieving excellence.

I first commenced my part time executive duties in AMGA on the 23rd September 1969, when I was a mushroom
grower member, I was elected as Honorary Public Relations and Promotions Officer. This was at a time when we
were all being pressured by low cost imported mushrooms from Asia and losing our cannery sales. We had to
promote fresh mushrooms to survive and prosper in the future. After my wife Beryl and I sold our farm I was
appointed to the full time position of general manager in September 1973.

The AMGA office was run from our home to keep overhead’s down. Beryl handled all phone enquiries while I was
running around promoting ‘Fresh Mushrooms’ and fighting the many mushroom Industry’s problems that kept
arising. Making sure mushrooms were ordered from farms for me to deliver to home economists, cookery editors
and photographers. Checked recipes for our leaflets to go into shops, monitored the press clipping service and
consumer requests. Beryl’s behind the scene support has been a major contributing factor, for which I am most
grateful, in maintaining the service required by this industry, prior to Sandra Gregg arriving on the scene four years
ago.

During these last 23 years I have had the honour and opportunity of working with many outstanding, dedicated
members of AMGA, who gave their time unselfishly, serving on committees and Board of Directors for the benefit
of all AMGA members.

It makes me proud to see the sons and daughters of many of these people who I have worked with over the years,
now taking up committee and Board of Director positions in AMGA and making a commitment, like their parent, to
the continuing success of the association. I am sure that our industry’s future is in good hands.

It has been a great experience to be a part of a team of hard working people, who have made the industry
successfully develop from around 6,077,000 kg with a value of $7,139,000 in 1974 to 26,845,289kg with a value of
$97,263,009 in 1992.

Thank you for giving us the opportunity to make our small contribution to the successful development of AMGA
and sharing your warm friendship over the years.

Reminiscences of a Fun’gi 275

The industry situation for the past year is as follows:

Membership.
The membership of the association as at 30th June, 1992 was a follows.

Ordinary Grower Members 87
Life Honorary Members 13
Honorary members 11
Associate members 32
Total Membership 143
Total Number of Farms 66

Australian Mushroom Production

Fresh Sales 25079859 kg = Gross Value
Processed Sales 1765439 kg = W/Sale Market
Total Sales 26845289kg =
$9388575
Import of Mushrooms 529920 kg = $3374524
2020824kg = $97263009
Fresh Mushrooms 3817618 kg =
Dried 183735 kg = Value (VFD)
Canned in Brine 7432783 kg = In Country of Origin
Prepared
Total Imports $1633643
$3402766
$7129612

$432831
$14167657

Mushroom Consumption

The consumption of Australian and Imported Mushrooms per capita in Australia has increased from 1.17 kg in
1983/84 to 1.99 kg in 1991/92.

Details of AMGA funds used for promotion and research of our product over the last nine years.

Year Promotion Research
1982/83 $95284 $7394
1983/84 $103781 $358
1984/85 $215863 $22624
1985/86 $337855 $34906
1986/87 $355693 $59851
1987/88 $376561 $135019

Reminiscences of a Fun’gi 276

1988/89 $422492 $137560

1989/90 $356774 $161646
1990/91 $557559 $198833
1991/92 $687477 $201562

Trends in the Australian Mushroom Market Scene

We sent our annual past and anticipated future Production Statistical questionnaire to all producer members
requesting this information. The response again was excellent and assisted me greatly in compiling this
information. I thank all members for their prompt reply.

The results are as follows:

It has been established that the industry will finish in the 1991/92 financial year as follows:

Reminiscences of a Fun’gi 277

Total National Production

Fresh and Processed Mushrooms 26845289 kg
Total Value of Crop $97263099
Average price per kilo $3.68

Fresh Production 25079859 kg
Fresh value of Crop $93888575
Average price per kilo $3.74
Processed Production 1765439 kg
$3374524
Processed production $1.91
Average price per kilo
Actual Increase
Anticipated Increase in Production 1991/92 to 1994/95 7.5%

1991/92 Kg increase Projected Increase
1992/93 1931103 15.95%
1993/94 4154258 15.47%
1994/95 2845863 9.18%
2505950 7.40%

If you look back at item 4 of this report you will see that there is a great opportunity to replace some of the
7432783 kg of imports coming into this country. To meet the marketing challenge of 1992/93 you must
consistently supply the right quality product, well presented and packaged, with unblemished appearance, at the
right price, that satisfies the customer requirements, with excellent consistent service.

As there is an expansion of production in all states, there will eventually be surplus mushrooms that will have to be
shipped to markets that have short falls of supply and offer high returns in other states or for export.

In these tough economic times the efficient, low cost producer with multi markets will have the edge on
competition. AMGA members should liaise with fellow members in other states to assist filling their market when
there is a shortfall of product, to keep imports out.

National Advertising

The Board of Directors have approved the sum of $250 000 for expenditure up to December, 1992 for national
Promotion on TV, women’s magazine’s and weekend papers to maintain our consumer awareness campaign. The
promotion budget up to June 1993 will be decided by the Board after it considers the method of implementation
of the Strategic Marketing Plan.

Strategic Marketing Plan

The Board of Directors commissioned Marketing Initiatives Pty Ltd to prepare a 3-5 years Strategic Marketing Plan
for the AMGA. All ordinary members will receive a copy of the final report. The Board of Directors will make
recommendations at the 19th National Mushroom Industry Conference in Fremantle, WA for the implementation
of the report.

Project Objectives

The overall objective of the project was to develop for the AMGA a Strategic Marketing Plan that will guide the
marketing activities of the Association for the next 3-5 years.

Reminiscences of a Fun’gi 278

The mission of the AMGA in regard to marketing is to facilitate the expansion of the total Australian market for
mushrooms and to provide enhanced returns for AMGA members.

Specific sub-objectives to be addressed as part of the project include:

• Gain a better understanding of consumer wants and preferences in regard to mushrooms.
• Determine the potential for market growth and consumption increase.
• Review the Association’s funding in terms of current and future needs based on market potential and

affordability.
• Identify specific new product and or marketing opportunities.
• Develop a specific advertising and promotional strategy to utilise the available funds in the most efficient

way to achieve industry objectives.

A final, but most important, objective of the project was to ensure that the Strategic Marketing Plan was
developed in such a way that it will be accepted by the majority of members.

The plan is intended to be a blueprint for action in regard to national marketing strategy over the next 3-5 years.
As such, once endorsed by the members, the overall strategic direction should not be changed to suit short - term
needs or specific state requirements.

Overall Conclusions

This section will summarise the key conclusions based on the market assessments and consumer research
activities that have been undertaken.

Industry Position

• To date in Australia, the fresh mushroom industry has been successful at building demand for the product at a
very significant rate that has generally matched actual increases in production.

• Growers have typically enjoyed good returns and have concentrated on business in their home state.

• Indications are that the industry is now entering a phase of fundamental change. Some glimpses of this change
are already evident in the heightened competition between growers.

• The key aspects of change will be:
• Fewer, but larger growers.
• Focus on efficiency of production and product quality.
• Corporatisation of the industry.
• Diminution of state boundaries.
• Declining real average selling prices.
• Increased needs to stimulate consumer demand.
• More focus on customer needs.

• It is important that the AMGA Strategic Marketing Plan being developed is founded on the notion of change,
and that the members of the AMGA agree on the overall nature and scope of the changes.

Product Quality

• Product quality is an issue for the industry. In broad terms, we believe we can say that quality of product, in
terms of both standard and consistency, is not meeting customer requirements.

Reminiscences of a Fun’gi 279

• The key problems appear to be:
- The variety of standards from grower to grower and state to state.
- The lack of a common definition of the various mushroom types, eg. Buttons, cups , flats as well as grades.

• These problems will become more important as consumers become more sophisticated in their requirements,
and the retail trade become more demanding. We believe that the industry is looking to AMGA to provide
leadership to resolve these issues.

• Significant steps have been made in regard to the education of market agents and retailers as to the fragile
nature of mushrooms and their unique handling requirements. However in – store quality still suffers
noticeably, suggesting that education programs need to be stepped up.

New product Opportunities

• In the traditional (Agaricus) variety, product opportunities exist in:
Pre packed further processed product, eg slices.
Graded standardised product such as buttons, sold and displayed separately to give consumers a greater
choice.

• Although the so - called ‘exotic’ varieties constitute a small share of sales today, we believe that consumer
trade interest is such that demand will grow significantly. Accordingly, the AMGA should broaden its members
to broaden their product range.

• *Based on analysis of consumers fresh produce buying preferences, and out understanding of overseas trends,
we do not see a major role for prepacked unprocessed fresh product.

Consumer Perceptions

• Consumers generally have very positive perceptions in regard to mushrooms, with only around 10-15% of
consumers rejecting mushrooms, on the basis of taste.

• The strongest perception held by customers related to the distinctive tastes of mushrooms. It is important
that the industry remember this fact in regard to promotional activities, which generally seem to be focuses
on appearance.

• While appearance is probably the key determinant of consumer choice and is a strong stimulus to purchase at
point of sale, the industry must not forget that the product must deliver on taste. There is some evidence to
suggest that the ‘perfect’ white button mushroom has great eye appeal, but is very low on taste, compared to
a well - developed flat.

• Consumer perceptions of mushrooms as a nutritious and healthy product are growing, but could still be
increased substantially.

Consumer Purchasing

• Nearly 50% of household grocery shoppers purchase fresh mushrooms once a week, and this figure is growing
slowly.

• The majority of consumers do not have mushrooms on their shopping list and therefore the importance of
visibility and appearance at point of sale becomes critical. This is borne out by the experience of retailers, who
all regard mushrooms off take as being most sensitive to the quality and quantity on display.

Reminiscences of a Fun’gi 280

• The importance of the supermarket chains as the place of mushroom purchase is increasing rapidly. The
research results suggest that, at least in Sydney, this percentage has nearly doubled in the last 12 months from
24% to 43%. Accordingly, the views and needs of the supermarket chains must be taken into account in
developing marketing strategies.

Regulatory Aspects

• An issue for the AMGA is the law requiring selling price in Kilograms. This penalises mushrooms which are a
light but bulky product. Accordingly, representations to the appropriate authorities, eg Consumer Affairs or
Weights and measures, should be made by the AMGA seeking approval to either price on less than kg basis, or
at least with both per kg and per serving prices.

• Representations are also required in regard to the use of the paper bag. We understand that this is an issue in
some states since it is heavier than the normal plastic bags and can therefore register on the retailer’s scales.
Perhaps AMGA can claim that mushrooms are a special case, needing paper bags for breathing.

Marketing and Promotion

• Advertising and promotional efforts in the past have centred on women’s magazines, and this activity has been
effective at building demand.

• We believe that the profile of mushrooms will need to be significantly raised with consumers in the future, to
generate continued consumption growth. This indicates the need to explore new avenues for advertising and
promotional activity.

• The majority of growers appear to be in favour of increased promotional activities, and would be prepared to
make higher contributions, provided that they are convinced that the promotions will be effectively planned
and managed, as they have been in the past.

• Retailers, not surprisingly, favour increased in – store demonstration/tasting activities, due to the immediate
sales impact that this can provide.

• The marketing tactics that were reviewed for the Strategic Marketing Plan included:
• Maintenance of women’s magazine editorial/recipes
• Print advertising
• TV advertising
• Radio advertising
• Sponsorship
• Retailer education
• In – store demonstrations
• Product sampling and demonstrations
• Recipe dissemination

Consumer Trends of the 90’s for Food Products

Demographic Trends in the 90’s
• Graying of the overall population.
• Re – emergence of baby/kids market.
• Single person house holds account for 35-40% to total.
• Over 50-60% of working women
• More than half of 2adult house holds will both be working

Reminiscences of a Fun’gi 281

• Ethnic growth – minorities become majorities 282
• Polarisation of socio – economics – the poor get poorer

Consumer Thinking
• Smarter, more sober than the 80’s
• Value more important than ever
• Modernisation becomes a goal
• Time is a valuable commodity – it can be bought
• Cocooning- personal comfort zones
• Nostalgia has pull
• Healthy has many forms
• Green – the environment really is important

Overall Food Trends
• Opportunities for geriatric foods, kids foods
• Speed of preparation
• Ease of preparation
• Snacking and grazing well entrenched
• Scratch cooking remains important
• Prophylactic eating- doctors become involved with food
• Need for multi individual as opposed to single servings
• Ethnic variety: Mexican, Thai, Indian, Other Asian
• Higher Interest in tolerance for spicy tastes

Fresh Food Trends
• Less meat, more vegetarian
• More food preparation in store
• Use of branding to provide quality assurance
• Consumers prefer to make own selections
• Prepacked associated with added value
• Expectation of year round availability

Distribution trends
• Growth of mega stores & convenience stores
• Increase in direct sales to large retailers
• Declining importance of produce markets
• Supermarket chains accounting for >50% of fresh produce sales to consumers.
• Out of home eating continues to grow – food service opportunity

Key Points for Mushrooms
• Mushrooms must fight for awareness/ share of mind
• Distinctiveness must be built on taste and appearance
• Promotion must embrace taste, nutrition, versatility and value
• Opportunities for new varieties
• Quality at point of retail sale is critical
• Opportunities for further processed added value
• Supermarket chain needs must be satisfied, but also controlled
• New usage suggestions (eg Recipes) necessary but not sufficient for volume growth

Brown Paper Bags

Reminiscences of a Fun’gi

For the 12 months ended June 1992 there have been sales of 5,500,000 bags nationally. The coupon on the bag
has been instrumental in selling the Mushroom lovers cookbook to consumers from all states of Australia. The
brown paper bag is also a great promoter at point of sale as it creates a greater degree of awareness of
mushrooms.

The Mushroom Lovers Cook Book

This book has been an outstanding sales success. According to the publisher it has been equal best selling cookbook
in the last 4 years. Around 80% of the books have been sold as at August 1992.

Consumers are sending in their cheques for $7.95 in ever increasing numbers with the coupons off the paper bags
and from our national newspaper and women’s magazine advertisements. It would not surprise me it we had to do
a reprint in the near future.

The Food Service/Catering Industry- Another Marketing Opportunity

We did a direct mailing to over 22,000 restaurants, hotels, clubs, colleges, hospitals, nursing homes and retirement
villages.

Mushrooms were featured as ‘Product of the Month’ in April and a ‘Mushroom Lovers Cook Book’ was offered to
the first 100 to reply who gave the percentage of fresh and canned mushrooms used. Over 700 replied, which is
excellent.

Of the total responses the questionnaire (703) 94.6% answered:

64.70% use 100% fresh
4.85% use 100% canned
30.45% use a combination of both

This is an area that we must not overlook when we are implementing out ‘Strategic marketing plan’, as this vast
market was not researched and incorporated in the survey.

Public Relations Activities

There is an ever increasing need, with the current serious economic situation showing no signs of improving and
increase in production as growers overcome cropping problems, farms expand in all states to promote more than
ever. Many fruit and vegetable agents, retailers and growers are still battling to sell their produce. We have
continued to maintain our public relations profile by liaising with the Cookery Editors of major Women’s magazines
and their staff and requesting the major supermarkets to increase the choice of buttons, cups and flats available to
consumers. Independents will need to be followed up.

Meetings have been held with the Cookery Editors of the following magazines:

The Australian Women’s Weekly (Pamela Clark) Circulation 1200000
Women’s Day (Barbara Northwood) Circulation 1073933
New Idea (Margaret Fulton) Circulation 1002632
Family Circle (Charmain Campbell) Circulation 327150
Vogue Entertaining (Joan Campbell) Circulation 68600
Gourmet Traveller (Meg Thomason) Circulation 36903

Assurances were given that they would continue to give every possible support to editorial and colour food
photography with recipe ideas as they have done so for many years.

Reminiscences of a Fun’gi 283

Chemical Residues

The ‘Care with chemicals’ program implemented jointly by AMGA/HRDC and the NSW Department of Agriculture
should be consistently followed. Chemical/Pesticide residues are of major concern to consumers and are being
monitored regularly in the central markets and in export/import areas. We have been advised that the major chain
stores in Australia are taking samples if all produce going through their stores for analysis to ascertain whether
there are above acceptable levels of Chemicals in the produce.

One careless farmer could ruin our industry overnight.

The pressure by consumer groups on American mushroom growers is forcing them to look at minimum or nil
chemical usage. They think that in a few years time they will be down to three flushes or less to eliminate chemicals
altogether. Spawn strains will be high yielding on a few flushes and empty out.

Appreciation

I wish to thank the Chairman Brian Carroll, the Board of Directors and all members for their excellent support and
cooperation during the year. Assistant Secretary, Sandra Gregg is continuing to make an outstanding contribution
in improving the efficiency of the AMGA office and sharing the ever increasing workload in all areas. Sandra has
been a great support for hard working R & D Chairman, Rob Tolson and Training committee Chairperson, Marion
Lawson. Annette Bolenski is enthusiastically assisting us in every possible way to improve our service to members
and consumers, and helping our capable Newsletter Editor, Mick Daley , get information out rapidly to AMGA
members.

My sincere thanks to you all.
John Miller
General Manager

A tribute to John & Beryl Miller

As you are probably aware, John Miller will be stepping down soon as General Manager.

John has been an ‘Icon’ of the industry for the past 23 years, and is often referred to as ‘Mr
Mushroom’. John first took on the honorary position of Public Relations and Promotions
Officer in 1969 and in 1973 was appointed to the permanent position of General Manager.

John has, over the years, built up this industry’s image and standing, to the point that we are now recognised as
one of the most successful primary industries, and this was highlighted earlier this year with my involvement with
the Horticultural Policy Council, to learn that other Primary Industries are extremely fragmented. We should be
immensely proud of the fact that we have approximately 90% membership and this is no small way due to John’s
efforts.

It goes without saying that the high esteem John has held amongst members has resulted in the excellent support
and loyalty from the membership and this is reflected not only in the growth of the Industry but also the ability of
the Industry to manage that growth.

Reminiscences of a Fun’gi 284

It’s at Chairman and Board level that one becomes totally appreciative of John’s dedication to the Industry, he is
not your normal 9 to 5 person, there were many occasions when John would battle on well into the night on local
government issues and attend numerous promotional functions throughout the year.

It is with my highest admiration and respect that John has recognised the changes in direction and the challenges
about to take place with the implementation of the ‘Strategic Marketing Plan’, and has unselfishly decided to step
down.

To John and Beryl , it is with great gratitude and pride, that I, on behalf of all the members, sincerely thank you both
for your tremendous efforts and dedication over the past 23 years.

Brian Carroll
Chairman

John and Beryl Miller retiring from AMGA after the National Conference in Perth, WA in 1992

References:
1. AMGA Minute Books, 1974-1992

2. John Miller’s personal experiences, 1967-1992
3. Correspondence, H.G. Khouri and Associates

EPILOGUE

By Greg Seymour
General Manager, AMGA

The preceding historical account by John Miller chronicles the enormous economic, social, and
environmental contribution the mushroom industry has made to the Hawkesbury District. It
highlights the contribution migrants made to the industry’s development in the Hawkesbury;
and the local industry’s role in the development of the Australian mushroom industry as well as
its contribution on the world stage.

While there has been great change in a relatively short period of history, the mushroom
industry continues to exhibit many of the features it had during its humble beginnings.

Reminiscences of a Fun’gi 285

Mushrooms remain one of three major employers in the area along with the RAAF base and the
University of Western Sydney. It is a large employer of females from non-English speaking
backgrounds and provides a secure economic underpinning for these newly arrived families.

Because of its intense nature, the mushroom industry currently injects about $300 million
dollars into the local economy. On a national basis, the industry was worth $225 million at farm
gate, a GVP of $280 million, and a retail value of just under $0.5 billion in 2003.

The mushroom industry is also the ultimate recycler. It takes by-products from other industries
and converts them in a valuable substrate to produce mushrooms. When the crop is finished
the substrate is returned to nature in the form of garden mulch or as a soil improver.

However, as urbanization continues to encroach into traditional mushroom production areas,
environmental issues will continue to emerge. If history is any yardstick, the industry is likely to
continue to successfully seek technology to overcome the problems.

The future for the mushroom industry remains bright. For that we thank the many people that
have contributed in so many ways, to the success of the mushroom industry. Migrants from all
parts of the globe have made, and continue to make, a substantial contribution in all facets of
the industry.

The desire of today’s industry leaders to sustain a united industry that works together to meet
industry challenges is a true testament to the way our forefathers created the industry.

The significant role and contribution of the author, John Miller, in shaping the industry into
what it is today, should not be underestimated. The time and effort John spent researching and
writing this history is greatly appreciated by the industry.

Reminiscences of a Fun’gi 286

Reminiscences of a Fun’gi 287

APPENDIX 1

NEW SOUTH WALES MUSHROOM GROWERS AS AT 1972

A.D. Absalon Oxley Drive, Bowral, 2576
N. Appa 76 Hubbledy Road, Quakers Hill, 2763
H.E. Bell Mushroom Grower, Oakville, 2765
G. Brown Mountain Mushrooms, Mittagong, 2575
B. Balk 35 Church Street, Castle Hill, 2154
B. Busuthl Lot 71, Hill End Road, Doonside, 2767
N. Beard Post Office Road, Glenorie, 2157
J.G. Berenschot Hession Road, Oakville, via Riverstone, 2765
G. Bowen PO Box 12, Stroud Road, 2425
F. Bezzina 47 Wyndyard Avenue, Rossmore, 2171
G. Bargielowski 14 Bocks Road, Oakville, 2765
W. Bertolo Lot 5, Simon Road, Blacktown, 2148
Mr Bednal “Rocklea”, Old North Road, Glenorie, 2157
J.W. Baker 125 Old North Road, Baulkham Hills, 2153
R.H. & J.A. Clark “Sungura”, Henley Farm Road, Ebenezer, 2756
J. & R. Cox Mushroom Farm, Boundary Road, Maraylya 2765
N. Clark Mushroom Farm, Fishers Road, Maraylya, 2765
Mr Calci 29 Cowper Street, Fairy Meadow, 2519
Mr Cardos Pebbly Hill Road, Maraylya, 2765
D. Camilleri 725 Richmond Road, Blacktown, 2148
P. Curtis Targo Road, Pendle Hill, 2145
C. Darlington 47 Park Avenue, Argenton, 2284
R.J. Daley McGuire Road, Nelson, 2765
A. Domachuck Banks Road, Castle Hill, 2154
J.F.A. Van Dorresteyn RMB 6 Boundary Road, Oakville, 2765
A.C. Douglas Boundary Road, Maraylya, 2765
D. Davjotis 15 Box Road, Oakville, 2765
A. Ducats Centre Road, Hoxton Park, 2171
R. De Stradis 54-56 Glen Haven Road, Glen Haven, 2154
P. Edelbrook 74 Spurway Road, Warrimoo, 2775
N. Flynn Cnr Commercial and Withers Road, Kellyville, 2153
A. Fenech 465-6 Mevrants Lane, Parklea, 2148
Fitcher & Leasdale 27 Rose Parade, Unanderra, 2526
W. Fletcher 13 Wynn Street, Woonoona, 2517
S. Fitz-Maurice Blue Mist Mushroom Company, Bowral, 2576
Glenian Enterprises Box 95, Baulkham Hills, 2153
W. Granger 60 Westminster Street, Schofields, 2762
A. Giniotis 875 Station Street, Blacktown, 2148
S. Grabowski 150 Picnic Point Road, Picnic Point, 2213
Mr Gribic Lot 2 Boondah Road, North Narrabeen, 2101
H. Gill Fishers Road, Maraylya, 2765
Prof E. Gellert Wollongong University College, Wollongong
R.L. Harris 23 Poole Road, Kellyville, NSW, 2153
R. Harris B.Sc.Agr, PO Box 19, Helensburgh, 2508
V.F. Horn Box A163, Sydney South, PO, 2000
W. Hanckel Hanckel Road, Oakville, 2765
J. & A. Hession Boundary Road, Oakville, 2765

Reminiscences of a Fun’gi 288

F.S. Hession Midson Road, Oakville, 2765
Ingleburn Mushroom Farm Pty Ltd Lot 5, Campbelltown Road, 2565
G. & N. Johnson Pitt Town Road, McGrath’s Hill, 2765
P.G. Jones 1 Sutherland Road, Parramatta North, 2151
R. Jorgensen Kuringal Mushroom Supply Service, 5 Memorial Ave,
St Ives, 2075
P. Jacek Maguires Road, Oakville, 2765
E.& G. Kemp Lot 5, Stahls Road, Oakville, 2765
W. Klepetko 24 River Road, Parramatta, 2150
S. Kraljevic Lot 117, Cudgegong Road, Riverstone, 2765
R. Kentwell Old Castle Hill Road, 2154
Lucas and Arnold Lot 23, 15th Avenue, Hoxton Park, 2171
W.H.L. Lannen 89 Windsor Road, Baulkham Hills, 2153
R. Lewis George Street, Windsor, 2756
I. Longworth 24 River Road, Parramatta, 2150
Lachlan Mushrooms Cowra, 2794
M. Lawson PO Box 15, Helensburgh, 2508
M. Milczakowskyj Oakville Road, Oakville, 2765
D.E. & P. Marland 10 Birwood Road, Georges Hall, 2198
D.E. McCord 18 Magower Road, Pendle Hill, 2145
R. McCarthy C/- PO Box 262, Bathurst, 2795
A. Medcalf 20 Fletcher Street, Glenbrook, 2773
Mr Michalski 552 Laor Road, Pendle Hill, 2145
J. Moore 78 Bay Road, Botany, 2019
H. Midson Midson Road, Oakville, 2765
J. Miller Lot 30, Bingara Crescent, Baulkham Hills, 2153
H. Moon Wiseman’s Ferry Road, Pitt Town, 2756
P. & D. Mitchell Cattai, 2756
K. Mitchell Wiseman’s Ferry Road, Maroota South, 2756
K. Morrison “Deloraine”, Old Northern Road, Dural, 2158
R. McKenzie Maraylya via Riverstone, 2765
P. Micallef 936 Knox Road, Doonside, 2767
A. Nugan PO Box 262, Bathurst, 2795
J. Nomalis 8 Pratton Street, Kemps Creek, 2171
Oslington and King 7 Shaft Street, Lithgow, 2790
J. Orzulak Owaratt Avenue, Kemps Creek, 2171
T.G. Ogden Cnr Old Pitt Town Road and Boundary Road, Oakville,
2765
B. & T. Paskin Tulloona Avenue, Bowral, 2576
Pixie Mushrooms Bells Line of Road, Kurrajong, 2758
K.G. Powe Boundary Road, Maraylya, 2765
J. Portelli Lot 24, Grange Avenue, Schofields, 2762
D. Pulsford Agricultural Labs, Carlingford Road, Sefton, 2162
G. Price Pitt Town Road, McGraths Hill, 2765
Parramatta Mushroom Co 24 River Road, Parramatta, 2150
H. Pelger 12th Avenue, West Hoxton, 2171
O. Radkewicz Lot 10, Eagleview Road, Ingleburn, 2565
A. Rattay Banks Road, Castle Hill, 2154
Mr Rhonda-Lee Stahls Road, Oakville, 2765
L. Rumble 177 Fitzroy Street, Dubbo, 2830
G. Staszewski 15 Taronga Street, Blacktown, 2148
K.S. Sorenson Sackville Road, Ebenezer, 2756
W. Schulz Scheyville Road, Oakville, 2765

Reminiscences of a Fun’gi 289

V. Sanders Boundary Street, Oakville, 2765
R. Sanders George Street, South Windsor, 2756
J.S. Seymour 3 Reedy Road, Maraylya, 2765
J. Smith 29 Alfred Street, Long Jetty, 2262
Mr Smith “Central Coast Mushrooms”, Kanwald,2259
A.L. Smith Dural Road, Maraylya, 2765
Mr Sachenko White Rock Road, Kelso, 2795
A.E. Schulze 124a Wiseman’s Ferry Road, Maroota South, 2756
E. Said Lot 8, Hume Highway, Leppington, 2176
R. Tolson Wallace Road, Vineyard, 2765
B. Telfer Lang Road, Kenthurst, 2154
K. Travitt C/- 206 George Street, Windsor, 2756
Mr Teuma Lot 3, Richmond, Road, Blacktown, 2148
E. Thompson Mitchell Road, Sackville North, 2756
F.J. Thomas 38 Woodcourt Road, Berowra, 2081
Mr Vassallo Blacktown Road, Marsden Park, 2765
R. Vella Gozo Road, South Wentworthville, 2145
F. Vella Lot 120 Crown Street, Blacktown, 2148
Mr Vella Clifton Road, Off Marsden Road, Riverstone, 2765
L. Whymark 53 Lawn Avenue, Campbelltown, 2560
W. Wiese Oakville, via Riverstone, 2765
F. Whitmore Cattai, via Windsor, 2756

Reminiscences of a Fun’gi 290

Reminiscences of a Fun’gi 291

APPENDIX 2
CURRENT AMGA MEMBERS AS AT 2004

Commercial Producer Members

Arrold Noel Li-Sun Exotic Mushrooms BOWRAL NSW
Berenschot John Kelejon Mushrooms Pty Ltd OAKVILLE NSW
Brown Trenton Clark & Brown Mushrooms MCGRATHS HILL NSW
Carroll Brian Oakville Mushrooms WINDSOR NSW
Clarke Peter Elf Farm Supplies WINDSOR NSW
Daley Mick Daley Mushrooms Pty Ltd MARAYLYA NSW
Graham Lakeview Fresh BOAMBEE NSW
Finch Jamie Misty Mountain Mushrooms ROBERTSON NSW
Fletcher John Rivendell Mushrooms Pty Ltd VINEYARD NSW
Foster Dennis Dennis Gleeson Mushrooms MIDDLE DURAL NSW
Gleeson Michael Hillcrest Mushrooms OAKVILLE NSW
Hill Colin Richmond River Mushrooms EVANS HEAD NSW
Hinwood Graeme Dubbo Mushrooms DUBBO NSW
Hubbard Russell Moonlight Mushrooms Pty Ltd MCGRATHS HILL NSW
Isemonger Matthew Compaust Pty Ltd GROSE VALE NSW
Khouri Marion Sylvan Australia Pty Ltd WINDSOR NSW
Lawson Derek Gromor Pty Ltd SINGLETON NSW
Marland Geoff Mushroom Composters Pty Ltd SINGLETON NSW
Martin Regina Hunter Valley Mushrooms Pty Ltd RAYMON TERRACE NSW
Mullan Paul KG & VM Powe Pty Ltd OAKVILLE NSW
Powe Brian Mittagong Mushrooms Pty Ltd MITTAGONG NSW
Pratley Reg Northland Mushrooms Pty Ltd BOWRAL NSW
Pratley Marcello Magic Mushrooms RIVERSTONE NSW
Santilli Neil Canberra Mushrooms Pty Ltd JERRABOMBERRA NSW
Sheather Mark Camden Farm Mushrooms LEPPINGTON NSW
Small Rob Elf Farm Supplies WINDSOR NSW
Tolson David Elf Mushrooms VINEYARD NSW
Tolson Robert Premier Mushrooms Pty Ltd GLOSSODIA NSW
Tolson Kevin Regal Mushrooms LONDONDERRY NSW
Tolson Danny Junction View Produce JUNCTION VIEW Qld
D’Andilly Bill Yeltara Farms D’AGUILAR Qld
Galton David Rochedale Mushrooms ROCHEDALE Qld
Gowanlock Carol Darling Downs Mushrooms WELLCAMP Qld
Holden De Jumbo Chinese Mushroom Farm ROCHEDALE Qld
Hua Bob Bundaberg Mushrooms BUNDABERG Qld
Keech Paul Crows Nest Mushrooms CROWS NEST Qld
Kenyon Ross Woodford Mushrooms WAMURAN Qld
Marriott Pascal PDA Mushrooms GLEN APLIN Qld
Martin Neil The Newman Venture Pty Ltd BALLANDEAN Qld
Newman Mathew Mackay Mushroom Farm NORTH MACKAY Qld
Rowe Gerard Misty Valley Mushrooms PALMWOODS Qld
Rutten Keith Caboolture Mushrooms MORAYFIELD Qld
Smith Keith K&K Sutcliffe WITHCOTT Qld
Sutcliffe

Reminiscences of a Fun’gi 292

Thompson Qld Townsville Mushrooms TOWNSVILLE Qld
Willemse Hank HJW Enterprises Pty Ltd BROWNS PLAINS Qld
Willemse Peter Queensland Mushrooms NORTH MACLEAN Qld
Wischnat Horst Chevallum Mushrooms CHEVALLUM Qld
Ambrose David Natures Best Farms Pty Ltd POORAKA SA
Falco Joe Supreme Mushrooms LEWISTON SA
Femia Nick SA Mushrooms VIRGINIA SA
Leonello Fred A1 Mushrooms PARAFIELD GARDENS SA
Newenham Patrick Fresh Fields Mushrooms MOUNT COMPASS SA
Schirripa Douglas Adelaide Mushrooms WOODCROFT SA
Brown Michael Huon Valley Mushrooms GLEN HUON Tasmania
Schirripa Roy Tasmanian Mushrooms QUOIBA Tasmania
Bizzotto Frank Bulla Mushrooms Pty Ltd DIGGERS REST Victoria
Cowan Norm Benalla Mushrooms BENALLA Victoria
Izard Geoff Izard Investments Pty Ltd MERBEIN SOUTH Victoria
Izard Geoff Merbein Mushrooms MERBEIN SOUTH Victoria
Sciacca Sam The Mushroom Place RESERVOIR Victoria
Surridge Michael Bridgewater Compost Pty Ltd BRIDGEWATER ON Victoria
LODDON
van Schajik Herman Australian Mushroom Farms Pty Ltd EUROA Victoria
Van Schajik Peter Dandy Mushroom Farm/Betta Grow PEARCEDALE Victoria
Mushroom Group
Wallace David Kergunyah Mushrooms KERGUNYAH Victoria
Chaloupe Jeff Champion Mushrooms PICKERING BROOK WA
Gulliver Andy Custom Composts MANDURAH WA
Stewart Paul Country Mushrooms PICKERING BROOK WA
Upson Graham Touchwood Mushrooms DENMARK WA

Satellite Growers

Greig Ann Coffs Harbour Mushrooms BOAMBEE WEST NSW
Harrison Michael LAKESLAND NSW
Hayes Ron Rainbow Mushrooms CUNDLETOWN NSW
Iqbal Mohammed Ettrick Mushrooms KYOGLE NSW
Campbell Garry Mushroom Gold Coast TOOBEAH Qld
Dawson Larry Mushrooms Gold Coast UPPER COOMERA Qld
Graf Rodger Milford Organic Farm KALLANGUR Qld
Groom David D.J.’s Mushrooms COOLUM BEACH Qld
MacAulay Ken Gumdale Mushroom Farm WAKERLEY Qld
McLaren Phil Frog Hollow Mushroom Farm GYMPIE Qld
Roberts Bradley Pearlingbrook Mushrooms LOGAN VILLAGE Qld
Koutroulis Chris Better Mushrooms TAYLORS LAKES Victoria
Pettinatto Robert Mr Mushrooms COBURG NORTH Victoria
Richardson Hamish Market Mushroom CAMBERWELL Victoria

Associate Producer Members

Anderson Rowan Elf Mushrooms Pty Ltd VINEYARD NSW
Brown Peter Clark & Brown Mushrooms CATTAI NSW
Goldsmith Sarah Oakville Mushrooms WINDSOR NSW
Hardman Michael Regal Mushrooms LONDONDERRY NSW
Kastelein John Elf Mushrooms VINEYARD NSW

Reminiscences of a Fun’gi 293

Powe Stephen KG & VM Powe Pty Ltd OAKVILLE NSW
Powe Darrin KG & VM Powe Pty Ltd PITT TOWN NSW
Ryan Paul Elf Farm Supplies WINDSOR NSW
Toth Rory Hunter Valley Mushrooms Pty Ltd MEDOWIE NSW
Newman Jason The Newman Venture Pty Ltd BALLANDEAN Qld
Price Geoff Darling Downs Mushrooms WELLCAMP QLD
Willemse John Queensland Mushrooms NORTH MACLEAN Qld
Drendel Jack Izard Investments Pty Ltd MORPHETT VALE SA
Rogers Phil Merbein Mushrooms Pty Ltd MERBEIN SOUTH Victoria

Producer Members

Gribaudo Gerardo Premier Mushrooms GLOSSODIA NSW
Litjens Will Elf Mushrooms VINEYARD NSW
Newman Roger The Newman Venture Pty Ltd BALLANDEAN Qld
Price Alan Adelaide Mushroom Nominees Pty Ltd WOODCROFT SA
Schirripa Brian Adelaide Mushroom Nominees Pty Ltd WOODCROFT SA
Schirripa Frank Adelaide Mushroom Nominees Pty Ltd POORAKA SA
Allan Michael Tasmanian Mushrooms QUOIBA Tasmania
Littleson William Scato Plus BRIDGEWATER Victoria

Allied Trader Members

Allan Judy Judy Allan TAMWORTH NSW
Baker Glen Parramatta Mushrooms PARRAMATTA NSW
Blunt Peter Janssen-Cilag Pty Ltd GROSE VALE NSW
Brown Tony Tony Brown Software BAULKHAM HILLS NSW
Burnett Christine Lemdell Pty Ltd SYDNEY MARKETS NSW
Cox Alister Craig Mostyn & Co Pty Ltd LIDCOMBE NSW
Grange Harry Australian Black Peat Pty Ltd MARAYLYA NSW
Grant Peter Campbell Cleantec GIRRAWEEN NSW
Johnson Caryl Col Johnson & Co Pty Ltd FLEMINGTON NSW
Leahy Michael Windsor Farm Foods Group Limited CASTLE HILL NSW
Porto Stan S & DPorto COWRA NSW
Sassine Paul Metro Mushrooms Pty Ltd SYDNEY MARKETS NSW
Selwood Robert Visy Board Industrial Packaging SMITHFIELD NSW
Smith Ray Agri-Enviro Pty Ltd NARELLAN NSW
Bacon Peter TM Marketing WISHART Qld
Benade Charles Medallion Investments PALMWOODS Qld
Lower Wayne J Allen Pty Ltd ROCKLEA Qld
Snell George Harvest Direct Pty Ltd BRISBANE MARKETS Qld
Wregg Stephen Campbell Cleantec DARRA Qld
Callisto Carmine TM Marketing Pty Ltd TORRENS PARK SA
Munro Tony TM Marketing Pty Ltd TORRENS PARK SA
Scalzi Pat P & E Scalzi Pty Ltd Diagonal Road POORAKA SA
Janssen Lam Topterra Holland b.v. WANSSUM The
Netherlands
Woodcock England Traymaster Limited GREAT YARMOUTH UK
Arnott Wes Great Australian Mushroom Co WEST MELBOURNE Victoria
Loe James Loe Bros ASHWOOD Victoria
Ratnayake Kul Kul Ratnayake Pty Ltd ROSANNA Victoria
Mews Glenn Mr Mushroom CANNINGVALE WA

Reminiscences of a Fun’gi 294